DACS

jwteamesherbert Inventory of the J. Walter Thompson Company. Herbert Eames Papers, 1974-1985 and undated Processed by: Molly Bragg; machine-readable finding aid created by: Molly Bragg David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 004653262

Machine-readable finding aid derived from XML authoring program. Date of source: May 2010Processed by Molly Bragg; finding aid encoded by Molly Bragg, David M. Rubenstein Rare Book & Manuscript Library, Duke University, May 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. Herbert Eames Papers, 1974-1985 and undated David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Herbert Eames Papers, 1974-1985 and undated Material in English 2 Linear Feet 1500 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Herbert Eames was an executive at JWT and served as the company's Chief Financial Officer and Executive Vice President of Finance and Administration between 1980-1984. The Herbert Eames Papers cover the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which time Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Herbert Eames Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Herbert Eames Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Molly Bragg, 2010

Encoded by Molly Bragg, May 2010

Accession 860319 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1961 Employed by Nestlé 1963 Employed by McCalls Corporation 1967 Employed by Bristol-Myers Company 1977 Vice President and Corporate Controller, Woolworth Company 1980 July 1 Hired as Executive Vice President--Finance and Chief Financial Officer 1982 Jan. 1 Executive Vice President--Finance and Administration and Chief Financial officer at JWT 1984 July Resigned from JWT Collection Overview

The Herbert Eames Papers covers the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company.

Collection Arrangement

The Herbert Eames Papers are arranged alphabetically by topic, including three main categories: JWT Offices, JWT Subsidiaries, and Meetings. Original folder titles have been retained.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

J. Walter Thompson Company. J. Walter Thompson Company. Chicago Office. J. Walter Thompson Company. Frankfurt Office. Eames, Herbert. Brouillard Communications, Inc. Gray and Company. Hill and Knowlton, Inc. Hindustan Thompson Associates. Kraft Foods Company. Advertising agencies--Canada. Advertising agencies--Germany. Advertising agencies--United States. Advertising executives--United States. Advertising--Canada. Advertising--Germany. Advertising--United States. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Advertising Vertical Files

Biographical Information

Corporate Documentation

Frankfurt Office. Hans Ihlefeld Papers

Iconographic Collection

Victor Gutierrez Papers

Writings and Speeches

Contents of Collection General Files, 1974-1985 and undated

Includes memos, correspondence, contracts, reports, handwritten notes, press releases, clippings and financial documents. Topics covered include relations with Gray and Company and market research opportunities. Arranged alphabetically.

1Gray and Company, settlement, S.E.C. filing and other files, 1983-1984 and undated JWT Offices, 1978-1984 and undated Asia/Pacific Consolidated 1983-1985 Projections Report, 1983 July 11

[Additional Asia/Pacific materials are located with Latin America materials in box 2]

Asia/Pacific Regional Offices, Begg Dow Friday, 1983-1984

[Additional Asia/Pacific materials are located with Latin America materials in box 2]

Australia, purchase reports for 132 Elizabeth St, Sydney, 1981 Canada, budget information, JWT Company Limited consolidated financial statements, 1980-1982

[Additional materials regarding JWT Canada can be found intermixed with files regarding Brouillard Communication and Thompson Recruitment Advertising in Box 2]

Chicago General, 1980-1982 Lease expansion, Kraft compensation, 1978-1984 Europe Operational Review, 1984 Oct. 242 folders Reports regarding staff development, benefits, finances and new business, 1980-1983 and undated(2 folders) 2Frankfurt Financial management review, 1982 Pension plan revision analysis, 1983 Valuation of PR operation, 1981 Hindustan Thompson, annual report for years 1982-1983 and press release, 1983 Hong Kong, 1981-1982 Japan, real estate report, 1983 Nov. 7 Latin America, operational review, Asia/Pacific business review, 1984 London and JWT Group Limited, 1980-1983

[Additional materials regarding JWT Group Limited can be found with the JWT subsidiaries folders in Box 3]

Malaysia, 1981 Manchester, marketing plan for years 1984-1986, undated, circa 1983 Middle East, office formation and possible merger or takeover of Intermarkets, 1981-1983 Spain, A Plan for a New Structure presentation, 1983 Dec. 1 Turkey and Intermarkets, 1981-1983 USA, operational review including Thompson in Transition speech by Burt Petersen, 1984 JWT Subsidiaries, 1974-1985

[Includes memos, correspondence, contracts, reports, handwritten notes, press releases, clippings and financial documents.]

Brouillard Communications JWT Canada, Thompson Recruitment Advertising, reports, 1984

[Additional materials regarding JWT Canada can be found with the JWT offices folders in Box 1]

Operational review (1983) and related communications, 1981-1983 3Communispond Inc., regarding sale, 1976-1980 European subsidiaries [General files, 1981-1982: Removed to oversize materials box 5] Begg Dow Friday, financial reports, forecasts and assessments, 1980-1982 Euro-Advertising International, 1979-1985 and undated(3 folders) Hill & Knowlton and Hill & Knowlton Germany, 1980-1984 JWT Company Limited, consolidated financial statements, 1981 Dec. 31

[Additional materials regarding JWT Group Limited can be found with the JWT offices folders in box 2]

Lansdowne, contract and correspondence, 1978-1981 Lord, Geller, Federico, Einstein, Inc., 1974-1983 and undated MRB International, expansion program, undated, circa 1981 Thompson Recruitment Advertising Inc., Begg Dow Friday, Worldwide Agency Inc., 1979-1984 Meetings, 1983-1984 Board of Directors Meeting, JWT Canada, 1984 Apr. 13 European Financial Managers Meeting, 1983 Sept. 26-30 4European Financial Managers Meeting, 1984 Sept. 24 European Managers Meeting, 1983 May 16-20 Opportunities for JWT in Market Research, report and Simmons Market Research press release and clippings, 1982-1983