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Guide to the J. Walter Thompson Company. Herbert Eames Papers, 1974-1985 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Herbert Eames was an executive at JWT and served as the company's Chief Financial Officer and Executive Vice President of Finance and Administration between 1980-1984. The Herbert Eames Papers cover the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which time Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Collection Number
RL.00688
Title
J. Walter Thompson Company. Herbert Eames papers
Date
1974-1985 and undated
Creator
J. Walter Thompson Company
Extent
2 Linear Feet, 1500 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Collection Overview

The Herbert Eames Papers covers the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company.

Arrangement

The Herbert Eames Papers are arranged alphabetically by topic, including three main categories: JWT Offices, JWT Subsidiaries, and Meetings. Original folder titles have been retained.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. General Files, 1974-1985 and undated

Includes memos, correspondence, contracts, reports, handwritten notes, press releases, clippings and financial documents. Topics covered include relations with Gray and Company and market research opportunities. Arranged alphabetically.

Gray and Company, settlement, S.E.C. filing and other files, 1983-1984 and undated
Box 1
JWT Offices, 1978-1984 and undated
Asia/Pacific Consolidated 1983-1985 Projections Report, 1983 July 11

[Additional Asia/Pacific materials are located with Latin America materials in box 2]

Box 1
Asia/Pacific Regional Offices, Begg Dow Friday, 1983-1984

[Additional Asia/Pacific materials are located with Latin America materials in box 2]

Box 1
Australia, purchase reports for 132 Elizabeth St, Sydney, 1981
Box 1
Canada, budget information, JWT Company Limited consolidated financial statements, 1980-1982

[Additional materials regarding JWT Canada can be found intermixed with files regarding Brouillard Communication and Thompson Recruitment Advertising in Box 2]

Box 1
Chicago
General, 1980-1982
Box 1
Lease expansion, Kraft compensation, 1978-1984
Box 1
Europe
Operational Review, 1984 Oct. 24
(2 folders)
Box 1
Reports regarding staff development, benefits, finances and new business, 1980-1983 and undated
(2 folders)
Box 1
Frankfurt
Box 2
Financial management review, 1982
Box 2
Pension plan revision analysis, 1983
Box 2
Valuation of PR operation, 1981
Box 2
Hindustan Thompson, annual report for years 1982-1983 and press release, 1983
Box 2
Hong Kong, 1981-1982
Box 2
Japan, real estate report, 1983 Nov. 7
Box 2
Latin America, operational review, Asia/Pacific business review, 1984
Box 2
London and JWT Group Limited, 1980-1983

[Additional materials regarding JWT Group Limited can be found with the JWT subsidiaries folders in Box 3]

Box 2
Malaysia, 1981
Box 2
Manchester, marketing plan for years 1984-1986, undated, circa 1983
Box 2
Middle East, office formation and possible merger or takeover of Intermarkets, 1981-1983
Box 2
Spain, A Plan for a New Structure presentation, 1983 Dec. 1
Box 2
Turkey and Intermarkets, 1981-1983
Box 2
USA, operational review including Thompson in Transition speech by Burt Petersen, 1984
Box 2
JWT Subsidiaries, 1974-1985

[Includes memos, correspondence, contracts, reports, handwritten notes, press releases, clippings and financial documents.]

Brouillard Communications
JWT Canada, Thompson Recruitment Advertising, reports, 1984

[Additional materials regarding JWT Canada can be found with the JWT offices folders in Box 1]

Box 2
Operational review (1983) and related communications, 1981-1983
Box 2
Communispond Inc., regarding sale, 1976-1980
Box 3
European subsidiaries
[General files, 1981-1982: Removed to oversize materials box 5]
Box 3
Begg Dow Friday, financial reports, forecasts and assessments, 1980-1982
Box 3
Euro-Advertising International, 1979-1985 and undated
(3 folders)
Box 3
Hill & Knowlton and Hill & Knowlton Germany, 1980-1984
Box 3
JWT Company Limited, consolidated financial statements, 1981 Dec. 31

[Additional materials regarding JWT Group Limited can be found with the JWT offices folders in box 2]

Box 3
Lansdowne, contract and correspondence, 1978-1981
Box 3
Lord, Geller, Federico, Einstein, Inc., 1974-1983 and undated
Box 3
MRB International, expansion program, undated, circa 1981
Box 3
Thompson Recruitment Advertising Inc., Begg Dow Friday, Worldwide Agency Inc., 1979-1984
Box 3
Meetings, 1983-1984
Board of Directors Meeting, JWT Canada, 1984 Apr. 13
Box 3
European Financial Managers Meeting, 1983 Sept. 26-30
Box 3
European Financial Managers Meeting, 1984 Sept. 24
Box 4
European Managers Meeting, 1983 May 16-20
Box 4
Opportunities for JWT in Market Research, report and Simmons Market Research press release and clippings, 1982-1983
Box 4

Historical Note

Chronology List

Date Event(s)
1961 Employed by Nestlé
1963 Employed by McCalls Corporation
1967 Employed by Bristol-Myers Company
1977 Vice President and Corporate Controller, Woolworth Company
1980 July 1 Hired as Executive Vice President--Finance and Chief Financial Officer
1982 Jan. 1 Executive Vice President--Finance and Administration and Chief Financial officer at JWT
1984 July Resigned from JWT

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. Herbert Eames Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Herbert Eames Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Molly Bragg, 2010

Encoded by Molly Bragg, May 2010

Accession 860319 is described in this finding aid.