Inventory of the J. Walter Thompson Company. Nan Findlow Papers, 1930-1995 and undated, bulk 1959-1967

The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.

The collection is organized into two series: General Files, including correspondence, clippings, and memoranda, which represents Findlow's career in market research and advertising; and Proofs & Tear Sheets, which represents some of the print advertising campaigns Findlow generated, primarily while working at JWT.

• Findlow, Nan [Not LC]
• Georg-Jensen Inc.
• J. Walter Thompson Company.
• Chesebrough-Pond's. Prince Matchabelli [Not LC]
• Scott Paper Company.
• American Home Products Corporation.
• Revlon, Inc.
• Chesebrough-Pond's.
• Lever Brothers Company.
• Macy's (Firm)
• L. Bamberger & Co.
• Advertising agencies.
• Advertising agencies United States.
• Marketing consultants United States.
• Perfume industry.
• Television advertising.
• Ross Roy of New York [Not LC]
• Advertising executives.
• Advertising executives. United States.
• Women in the advertising industry.
• Proofs.
• Newsletters.
• Clippings.
• John W. Hartman Center for Sales, Advertising & Marketing History.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives, including the Account Files Collection, the Corporation Vertical Files, the Domestic Advertising Collection, the Information Center Records, the Review Board Records, the Sidney Ralph Bernstein Papers, the Colin Dawkins Papers, the John F. Devine Papers, the Wallace Elton Papers, the Dan Seymour Papers, and the Shirley F. Woodell Papers. In addition, materials relating to Revlon advertising may be found in the Gene Federico Papers and the Sheldon Sosna Papers. Materials relating to Lever Brothers advertising may be found in the Bates Worldwide, Inc. Records, and the David B. McCall Papers. Materials relating to Macy's Department Store advertising may be found in the Margaret Fishback Papers; other retail advertising may be found in the Giant Food Stores Advertising Circulars, and the Dayton Company Advertising Scrapbooks. Additional related materials may be located by searching the Finding Aids of the Rare Books, Manuscripts and Special Collections Library.

[Identification of item], J. Walter Thompson Co. Nan Findlow Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

The Nan Findlow Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002 and 2004.

Processed by Stacy Lavin, September 2006

Encoded by Stacy Lavin

Completed September 2006

Accessions 2002-0192 and 2004-0009 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.