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Guide to the J. Walter Thompson Company. Nan Findlow Papers, 1930-1995 and undated, bulk 1959-1967

Abstract

Nan Findlow was an advertising executive and entrepreneur. She was Creative Director for major retail companies, including Bamberger's and Macy's department stores, and held executive positions with the Ross Roy and J. Walter Thompson Company advertising agencies before founding her own consulting agency, Nan Findlow Creative Services.

The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Nan Findlow papers 1930-1995 and undated, bulk 1959-1967
Language of Material
English
Extent
4.6 Linear Feet, 405 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.

The collection is organized into two series: General Files, including correspondence, clippings, and memoranda, which represents Findlow's career in market research and advertising; and Proofs & Tear Sheets, which represents some of the print advertising campaigns Findlow generated, primarily while working at JWT.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains materials relating to Findlow's career, including resumes, biographical sketches, business reports, speeches and articles, corporate newsletters and publications, and advertisement scripts. Arranged alphabetically.

Biographical information, 1945-1995 and undated

Includes clippings related to Findlow's life, resumes, testimonials, and obituaries.

Box 1
J. Walter Thompson Company News, 1955-1967

Selected issues that contain articles relating to campaigns with which Findlow was associated.

Box 1
Marketing research articles, 1962-1974
Box 1
Memoranda on marketing research, 1967-1974 and undated
Box 1
Print advertising, 1938-1981
Box 1
Television commercials--scripts and storyboards, 1959-1979

Clients include Boyle-Midway (Sani-Flush), Lever Brothers, and Scott Paper Company.

Box 1
10 Ways to Ease that Pain in Your Neck, by Nan Findlow with Edward P. Whelan, M.D., F.A.C.S. undated
Box 1
Drafts of an untitled speech, undated
Box 1
Ending Eventlessness in Our Parents' Lives published in Family Circle Magazine, 1973
Box 1
Notes for the CW and AD who clings to the secret hope there is more excitement in the product than the client knows, 1966
Box 1

Contains artwork and printed proofs and magazine and newspaper tear sheets for advertising work that Findlow did for various clients, predominantly included here are those for Prince Matchabelli and Scott Paper Company. Arranged alphabetically by client and product

Dry Skin Cream, circa 1959
Box 2
An American Institution, 1940
Box 2
Brochure, From the Collections of..., circa 1940
Box 2
Danger Men at Play, circa 1939
Box 2
Merry Christmas to All, undated
Box 2
His Heart's Desire, 1939
Box 2
A Little Lady Encounters Fashion, 1940
Box 2
Neither Rain Nor Wind Nor Dates Nor School, circa 1940
Box 2
My Spanking Name Was 'Josephine', circa 1940
Box 2
Father Isn't Merely 'Father', 1940
Box 2
The Pinafore Goes Out to Play, undated
Box 2
Paper Wrap-up, 1967
Box 2
McCall's Treasure of Italian Cooking, undated
Box 2
Summer When it Sizzles: From the Food Pages of McCall's, undated
Box 2
Abano Perfume Oil, 1959-1965
Box 2
Aziza, 1964
Box 2
Golden Autumn, 1964
Box 2
Prophecy, 1962-1965
Box 2
Windsong, 1960-1964 and undated

Windsong was the first advertising campaign in the perfume industry to feature images solely of men.

Box 2
Charts of competitive perfume brands, undated
Box 2
The House that Success Built, 1964
Box 2
Salon Nail Polish, circa 1930-1940
Box 3
Color Explosion, 1966
Box 3
Family Placemats, 1966-1967
Box 3
New Waldorf, circa 1953
Box 3
Scott Towels, 1962-1966
Box 3

Historical Note

DateEvent(s)
1910Born Nancy Findlow, Paterson, N.J.
ca.1937-1939Apprentice and copywriter, J. Walter Thompson Company
1939-1940Creative Group Head, The Texas Company (Texaco)
1940-1941Manager of Publicity Department, L. Bamberger & Company (Newark, NJ)
1941-1945Free publicity and special events, Feature Advertising Manager, L. Bamberger & Company.
1943Initiated Bamberger's Womanpower Council (war industries recruiting program, used subsequently by the Office of War Information as a model in retail stores nationwide).
1945Advertising Director, Bamberger's. First woman to occupy this role in the history of L. Bamberger & Co.
1948Taught the inaugural Public Relations for Retailing evening course at New York University's School of Retailing
1951-1955Copy Director and Creative Head of Advertising, Macy's
1955Vice President-Copy Supervisor, Women's Copy Group, J. Walter Thompson Company
1967President, Nan Findlow Creative Services (retailing and merchandising strategy). Associated with Bennett, Newbery & Cowan.
Vice President, Barnum Communications.
1976Andy Award of Excellence (given by the Advertising Club of New York).
1995 Feb 3Died, Rutherford, N.J.

During her career with Bamberger's and Macy's department stores, Findlow won numerous advertising industry awards, including ones from Seklemian, the National Retail and Dry Goods Association (NRDGA) and Harvard Business School.

Subject Headings

Related Material

Related Material

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives, including the Account Files Collection, the Corporation Vertical Files, the Domestic Advertising Collection, the Information Center Records, the Review Board Records, the Sidney Ralph Bernstein Papers, the Colin Dawkins Papers, the John F. Devine Papers, the Wallace Elton Papers, the Dan Seymour Papers, and the Shirley F. Woodell Papers. In addition, materials relating to Revlon advertising may be found in the Gene Federico Papers and the Sheldon Sosna Papers. Materials relating to Lever Brothers advertising may be found in the Bates Worldwide, Inc. Records, and the David B. McCall Papers. Materials relating to Macy's Department Store advertising may be found in the Margaret Fishback Papers; other retail advertising may be found in the Giant Food Stores Advertising Circulars, and the Dayton Company Advertising Scrapbooks. Additional related materials may be located by searching the Finding Aids of the Rare Books, Manuscripts and Special Collections Library.

Preferred Citation

[Identification of item], J. Walter Thompson Co. Nan Findlow Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Nan Findlow Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002 and 2004.

Processing Information

Processed by Stacy Lavin, September 2006

Encoded by Stacy Lavin

Completed September 2006

Accessions 2002-0192 and 2004-0009 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.