DACS

jwtfrankfurtads Inventory of the J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated Processed by: Richard Collier, Norbert Schurer; machine-readable finding aid created by: Richard Collier, Andrea Franzius The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003100251

Machine-readable finding aid derived from XML authoring program. Date of source: December 2006Processed by Richard Collier, Norbert Schurer, 1999; Finding Aid encoded by Richard Collier, Andrea Franzius, David M. Rubenstein Rare Book & Manuscript Library, Duke University, December 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. Frankfurt Office. J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated Material in English and German 126 Linear Feet 6300 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts. The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Frankfurt Office. Advertisements Collection were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1994.

Processing Information

Processed by Richard Collier, Norbert Schurer, 1999

Encoded by Richard Collier, Andrea Franzius

Completed June 2009

Accessions were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Collection Overview

The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English.

Collection is arranged by format size and product name.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

J. Walter Thompson Company. J. Walter Thompson Company. Frankfurt Office. Badische Anilin- & Soda-Fabrik. Burger King Corporation. De Beers Consolidated Mines. Dunlop Rubber Company. Ford Motor Company. Kraft Foods Company. Lever Brothers and Unilever, ltd. Pan American World Airways. Pan American Airways Corporation. Singer Sewing Machine Company. Advertising. Advertising--Germany. Advertising--Germany--History--20th century. Advertising agencies. Advertising agencies--Germany. Advertising agencies--History--20th century. Advertising campaigns. Advertising campaigns--Germany. Clippings. Proofs. Tear sheets. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Frankfurt Office Records

International Advertisements Collection

Newsletter Collection

Publications Collection

Contents of Collection Small Format Advertisements 1 Alpi Consumer, 1968-1970 Trade, 1969-1970 Collateral, 1966-1969 Miscellaneous, undated 2 Alpi (continued) Consumer, 1971-1982 Trade, 1971-1973; 1976-1986 Collateral, 1970-1981 3 ACSA, 1966-1967 Adepe, 1966-1969 Adams, undated Air Zaire, undated Aktion Freizeit, undated Aktion Gemeinsinn, undated Alcan, 1959-1966 American Express, undated Artes, undated Australische Botschaft, undated 4 BASF, 1964-1966 5 BASF (continued), 1967-1968; 1972 6 BASF (continued), 1972; 1979 7 Bissel, 1960-1966 Birkel, 1966-1972 8 Braun, 1971-1978 9 Brinkman, 1960-1967; 1972-1974 Bauparkasse, undated 10 Bristol-Meyers, 1960-1964 Bacardi, 1970-1976 Brown, Boverti, and Cie, 1968-1972 11 British Petrol, 1954-1956 12 W. Bauermann and Söhne (Boy Umbrellas), 1963-1971 13 Bundesanleihen, 1966-1968 Burger King, 1983-1984 14 Burger King (continued), 1977-1982 15 Baumgart Pelze, undated BDS, undated BDF (Beiersdorf AG), undated Benetton, undated Boeing, undated Braemar, undated Bremsley, undated Buerlecithin, undated Brass and Co., undated BSA-Babybotte, undated Burda, undated 16 Chevron/Celtey, 1963-1970 17 Champion, 1960-1981 18 Chevron, 1964-1978 19 CMA, 1977-1979; 1982-1984 Commodore, 1983-1986 Computerland, 1983 Coti, 1976-1978 Countless Mara, 1959 Cushman, 1968 Copygraph, 1970 Coca-Cola, 1959 20 Chesebrough-Ponds, 1954-1968 Champagne King, circa 1987 California Raisin Board, 1960-1961; 1965; 1968 Campari, 1980-1983; 1986 Canada Mink Breeders, 1962-1964 21 Deutsche Bank, undated 22 Deutsche Welle, 1971 Dorian, 1973 Deutsche Bundesbank, 1965-1968 Dymo, 1969-1975 Douglas, 1955-1968 Deutsches Weinsiegel, undated Dortmunder Ritterbrauerei, 1971-1974; 1978; undated 23 DeBeers, 1967-1974 24 DeBeers (continued), 1975-1979 25 DeBeers (continued), 1980-1994 26 Deutsche Burroughs, undated Douglas, undated 27 Deutscher Wein, 1969-1976 28 Deutscher Wein (continued), 1977-1987 29 Dunlop General, 1958-1971 Dunlopillo Mattress and Bedding, 1958-1971 30 Dunlop (continued) General, undated Dunloplan Floor Covering, 1960-1971; undated 31 Dunlop (continued) Sports Equipment and Clothes, 1967-1972 32 Dunlop (continued) Corporate, 1952-1957; 1967-1969; 1973; undated Tires, 1954-1959 33 Dunlop (continued) Tires, 1960-1967 34 Dunlop (continued) Tires, 1968-1969 35 Dunlop (continued) Tires, 1970-1972 36 Dunlop (continued) Tires, 1973-1974 37 Einbecker, 1971-1975 38 Einbecker (continued), 1977-1980 Eaton, undated Eckes Wein, undated Eckes Koch, undated Eilerbracht, undated Elbschloss, undated Eurotax, undated En Vogue, undated 39 Elida, 1953-1960 40 Elida (continued), 1962-1984 41 Ford, 1950-1956 42 Ford (continued), 1956-1960 43 Ford (continued), 1957-1958; 1960-1961 44 Ford (continued), 1962-1963 45 Ford (continued), 1964 46 Ford (continued), 1965-Collateral material, 1965 47 Ford (continued), 1965-1966-Consumer, trade, and collateral material 48 Ford (continued), 1966-collateral material 49 Ford (continued), 1966-1967-consumer and collateral material 50 Ford (continued), 1967-collateral material (Box 1 of 2) 51 Ford (continued), 1967-collateral material (Box 2 of 2) 52 Ford (continued), 1968 53 Ford (continued), 1969-1970 54 Ford (continued), 1970-collateral material 1971-consumer, trade, and collateral material 55 Ford (continued), 1972-1973 Philco Ford, 1970-1972 56 Ford (continued), 1974-1977 57 Ford (continued), 1978-1979 58 Ford (continued), 1979-1983 59 Ford (continued), 1984-1985 60 Folienfabrik Forschheim, undated Frankfut International School, undated Faberge, undated Carl Freudenberg, undated David Feldman, Ltd., undated Blexalum Blinds, undated Finanzbanken, undated Frankfurter Hypothekenbank, undated Fichtel and Sachs, undated Frankfurter Allgemeine Zeitung (FAZ), undated First National City Bank, undated 61 FIMA, undated Famous Schools International, undated Fachverband der Berliner Damensberkleidungsindustrie, undated 62 Gluckauf, undated Gramco, undated Garrett International, undated Goldman Sachs, undated Gummi Mayer, undated Goldpragung, undated GECA, undated Gayal, undated Geigy, undated Gillette, undated 63 Glucksklee, 1968-1970 64 Glucksklee (continued), 1970-1972 65 Glucksklee (continued), 1972-1981 66 Hoffman, undated 67 Heinzelmann, undated Höchst, undated Harley Davidson, undated Hultsch, undated Hallmark, undated Holiday Inn, undated Hercules, undated 68 IZE, undated IHC/IHV (Hotel Organizations), undated Irische Außenhandelstelle, undated Irische Fremdenverkehrszentrale, undated Irving Trust, undated Isenburg Zentrum, undated IMA, undated IFA, undated IGL, undated 69 JOPA, undated 70 Johnson, undated 71 Jacobs, undated J. B. Williams, undated 72 JWT, undated 73 Kraft, 1957-1964 74 Kraft (continued), 1965-1968 75 Kraft (continued), 1969-1971 76 Kraft (continued), 1972-1975 77 Kraft (continued), 1976-1981 78 Kraft (continued), 1980-1988 Karakul Industry Advisory Board (Swakara Furs), undated Kuratorium DL. Altershilfe, undated Kalle Infotec, undated 79 Kodak, undated Kaufhof, 1967-1972 80 Kaufhof, 1973-1986; undated 81 Kellogg, undated 82 Listermint, undated Löwen Brauerei (Schultheiss), undated Lohse, undated Lebensversicherung, undated Lavex, undated Luxaflex, undated Lefévre Utile, undated Lysoform, undated Litton Industries, undated 83 Lever/Sunlicht, 1956-1959 84 Lever/Sunlicht (continued), 1959-1962 85 Lever/Sunlicht (continued), 1963-1965 86 Lever/Sunlicht (continued), 1966-1968 87 Lever/Sunlicht (continued), 1969-1980; undated 88 Maggi, 1958-1965 89 Maggi (continued), 1966-1972 90 Minnesota Mining, 1965-1967 91 Malaysia, undated Mead Papers, undated Molto, undated Mr. Kipling Cakes, undated Merrill Lynch, undated Minnesota Mining, 1960-1965 92 Much, undated [Mirof], undated Miles, undated Monroe, undated Malaysia Bank, undated 93 Minimal, 1987-1990 94 Minimal (continued), 1991 Melka, undated Möbel Franz, undated Mapa, undated Murine, undated Messe-Interstoff, undated 95 Norda, 1972-1975 Nittel, undated Nicholas, undated 96 Norda, 1960-1969 97 Nestle, undated New Holland, undated Nicolaus Packaging, undated Nesquick, undated National Airlines, undated 98 Okal, undated Olivetti, 1967-1969 Ouzo, undated Outboard, undated 99 Olivetti, 1969-1974 100 Pan Am, 1955-1965 101 Pan Am (continued), 1966 102 Pan Am (continued), 1967-1969 103 Pan Am (continued), 1970-1978 Papierfabrik Seltmans, undated Philips, undated Pino, undated Pioneer, undated Prue Acton, undated 104 Platin, undated 105 Pepsi, 1962-1969 106 Pepsi (continued), 1970-1979 107 Qualitätsschutzverband der Kürschner, undated Pelikan, undated Pfeilring, undated 108 Royal Canadian Mint, undated Reese, undated Rheinland Versicherung, undated Readers Digest, undated Rowntree, undated Rosenthal, undated RCA, undated Ronnico, undated R. J. Reynolds, undated 109 Ritter, undated 110 Rolex, undated 111 Shannon Airport, undated Schwedische Elementhäuser, undated Shell Chemical, undated Ski Cigarettes, undated Spanish Tourism Board, undated Sperry Rand--Ford Instrument, undated Stock, undated Schloß Rheinberg Juwell, undated Schaumann Animal Feed, undated 112 Singer, 1965-1968 113 Singer (continued), 1968-1969 114 Singer (continued), 1970-1972 115 Singer (continued), 1973-1974; 1980 Schwab Versand, undated Schwarzkopf, undated Suwa, undated 116 Seagram’s, undated Sisley, undated Sprengel, undated Söhnlein, undated 117 SAGA and SWAPL/Scandinavian Fur Committee, undated 118 Swakara, undated 119 Schultheiss, undated 120 T2, undated Tabasco, undated Tate and Lyle, undated Teledyne, undated Thera Chemie, undated Time-Life, undated Tradica, undated Trans World Investments, undated Trim Jeans, undated Triumph, undated Tefal, undated 121 Varta, undated Vereinigte Papierwerke, undated 122 Union Castle, undated US Air, undated US Top, undated Vitapan, undated Velter, undated VAG, undated Verein für Zahnhygiene, undated Verband der Chemischen Industrie, undated Warner, undated Woelm, undated 123 Wick, 1972-1986 WEGA, undated Western Gear, undated Westminister Bank, undated Wrangler, undated Wimpy, undated Winston, undated Wrigley’s, undated Wolf, undated 124 Wick, 1960-1971 Large Format Advertisements 125 American Home, undated Arbeitsgruppe Kommunikation, undated Aktion Gemeinsam, undated BAG, undated Bayer, undated BAT, undated Batburg, undated Berliner Chic, undated Bundesministerium für Gesundheitswesen, undated Burda, undated 125ABASF (including Spanish), 1966-1972 125BChampion spark plug, 1968-1976 Eastman Chemical, undated McDonnell Douglas, undated Murine, undated Wrangler jeans, 1971 126 Chevron, undated CMA, undated Copygraph, undated Cushman, undated Cheseborough-Pond’s, 1957-1963 127 Dunlop Dunlopillo, 1959-1970 Dunloplan, 1955-1958, 1967-1968, undated 128 Dunlop (continued), 1962-1965 129 Dunlop (continued), 1966 130 Deutsche Burroughs, undated Deutsche Bank, undated Deutscher Wein, undated Dunlop, 1968-1974; undated 131 De Beers, undated Douglas, undated Ducros, undated Deutsche Bundesbank, undated Drive, undated Dortmunder Ritterbrauerei, undated Deutscher Wein, undated Dr. Kippe, undated Dymo 132 Elbschloss, undated Einbecker, undated Eaton, undated Eternit, undated Eckes Wein, undated 133 Elida, 1960-1982 134 Ford, 1957-1959 135 Ford (continued), 1960-1966 136 Ford (continued), 1966-1967 137 Ford (continued), 1967-1970 138 Ford (continued), 1971 (Box 1 of 2) 139 Ford (continued), 1971 (Box 2 of 2) 140 Ford (continued), 1972 141 Ford (continued), 1971-1973 142 Ford (continued), 1974 143 Ford (continued), 1975-1976 144 Ford (continued), 1976 145 Ford (continued), 1977 146 Ford (continued), 1978-1979 147 Ford (continued), 1971-1981 148 Ford (continued), 1980 149 Ford (continued), 1981-1982 150 Ford (continued), 1983-1985 151 FAZ, undated Fahlberg, undated FFE, undated Famous School International, undated Fachverband der Berliner Dameoberbekleidungsindustrie, undated FIMA (Fischwirtschaftliches Marketingsinstitut), undated 152 Glücksklee, 1967-1970 153 Garrett, undated Geigy, undated Gillette, undated Glücksklee, 1970-1980 Glückauf, undated Gramco, undated Gummi Mayer, undated 154 Hoffmann, 1965-1977 155 Heinzelmann, undated Hercules, undated Hultsch, undated Hallmark, undated Holiday Inn, undated Hoffmann, 1962-1964 156 IGL, undated Interstoff-Messe, undated IFA, undated Irische Fremdenverkehrszentrale, undated Irische Außenhandelstelle, undated Isenberg Zentrum, undated Irving Trust, undated Intercontinental Hotels (IHC), undated Internationale Hotelverbetungen, undated 157 Jopa, 1963-1966 158 Jacobs, undated Johnson, undated Jopa, 1967-1968 JWT, undated 159 Kraft, 1960-1983 160 Kaufhof, undated 161 Kalle Infotec, undated Karakul (Swakara Furs), undated Kent, undated Kodak, undated Kellogg’s, undated Kubel, undated Kuratorium dL. Altershilfe, undated 162 Liggett and Myers, undated Lefèvre Utile, undated Lohse, undated Lever/Sunlicht, 1959-1961 163 Lever/Sunlicht (continued), 1963-1965 164 Lever/Sunlicht (continued), 1966-1985; undated 165 Minnesota Mining, undated Maggi, undated 166 Minimal, 1989 167 Minimal (continued), 1987-1988 168 Minimal (continued), 1990 169 Minimal (continued), 1991 Monroe, undated Mr. Kipling Cakes, undated Merrill Lynch, undated 170 Nordsee/Norda, 1960-1972 171 Nicolaus Packaging, undated New Holland, undated National Airline, undated Nicholas, undated Nestle, undated Nittel, undated Outboard, undated Olivetti, undated 172 Olivetti (continued), 1967-1974 Omega, undated 173 Pan Am, 1955-1967 174 Pan Am, 1968-1970 175 Pan Am, 1971-1977 Philip Morris, undated Platin, undated 176 Pelikan, undated Pfeilring, undated Pepsi, undated 177 RJ Reynolds, undated Ritter, undated Reese, undated Rolex, undated RCA, undated 178 Singer, 1967-1971 179 Singer (continued), 1972-1974 180 Singer (continued), circa 1966 181 Söhnlein, undated SAGA/Scandinavian Fur Committee, undated Seagram’s, undated Sisley, undated Sprengel, undated Swakara, undated 182 Silvodor, undated Scott Paper, undated Schwab Versand, undated 183 Südmilch, undated Schwarzkopf, undated SUWA, undated 184 Schultheiss, undated 185 Schultheiss, undated Tefal, undated 186 Triumph, undated Time-Life, undated Tate & Lyle, undated VAG, undated Varta, undated Vetter, undated Vereinigte Papierwerke, undated Verband der Chem. Industrie, undated Verein für Zahnhygiene, undated Vitapan, undated Volkswagen, undated 187 US Top, 1982 Wick, 1959-1961 Zewa, circa 1970s-1980s 188 Wick, 1966-1985 189 Wick (continued), 1962-1964 Warner, undated Woelm Pharma, undated