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Guide to the J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts.

The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company. Frankfurt Office.
Title
J. Walter Thompson Company. Frankfurt Office. Advertisements collection 1950-1991 and undated
Language of Material
English, German
Extent
126 Linear Feet, 6300 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English.

Collection is arranged by format size and product name.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Consumer, 1968-1970
Box 1
Trade, 1969-1970
Box 1
Collateral, 1966-1969
Box 1
Miscellaneous, undated
Box 1
Consumer, 1971-1982
Box 2
Trade, 1971-1973; 1976-1986
Box 2
Collateral, 1970-1981
Box 2
ACSA, 1966-1967
Box 3
Adepe, 1966-1969
Box 3
Adams, undated
Box 3
Air Zaire, undated
Box 3
Aktion Freizeit, undated
Box 3
Aktion Gemeinsinn, undated
Box 3
Alcan, 1959-1966
Box 3
American Express, undated
Box 3
Artes, undated
Box 3
Australische Botschaft, undated
Box 3
BASF, 1964-1966
Box 4
BASF (continued), 1967-1968; 1972
Box 5
BASF (continued), 1972; 1979
Box 6
Bissel, 1960-1966
Box 7
Birkel, 1966-1972
Box 7
Braun, 1971-1978
Box 8
Brinkman, 1960-1967; 1972-1974
Box 9
Bauparkasse, undated
Box 9
Bristol-Meyers, 1960-1964
Box 10
Bacardi, 1970-1976
Box 10
Brown, Boverti, and Cie, 1968-1972
Box 10
British Petrol, 1954-1956
Box 11
W. Bauermann and Söhne (Boy Umbrellas), 1963-1971
Box 12
Bundesanleihen, 1966-1968
Box 13
Burger King, 1983-1984
Box 13
Burger King (continued), 1977-1982
Box 14
Baumgart Pelze, undated
Box 15
BDS, undated
Box 15
BDF (Beiersdorf AG), undated
Box 15
Benetton, undated
Box 15
Boeing, undated
Box 15
Braemar, undated
Box 15
Bremsley, undated
Box 15
Buerlecithin, undated
Box 15
Brass and Co., undated
Box 15
BSA-Babybotte, undated
Box 15
Burda, undated
Box 15
Chevron/Celtey, 1963-1970
Box 16
Champion, 1960-1981
Box 17
Chevron, 1964-1978
Box 18
CMA, 1977-1979; 1982-1984
Box 19
Commodore, 1983-1986
Box 19
Computerland, 1983
Box 19
Coti, 1976-1978
Box 19
Countless Mara, 1959
Box 19
Cushman, 1968
Box 19
Copygraph, 1970
Box 19
Coca-Cola, 1959
Box 19
Chesebrough-Ponds, 1954-1968
Box 20
Champagne King, circa 1987
Box 20
California Raisin Board, 1960-1961; 1965; 1968
Box 20
Campari, 1980-1983; 1986
Box 20
Canada Mink Breeders, 1962-1964
Box 20
Deutsche Bank, undated
Box 21
Deutsche Welle, 1971
Box 22
Dorian, 1973
Box 22
Deutsche Bundesbank, 1965-1968
Box 22
Dymo, 1969-1975
Box 22
Douglas, 1955-1968
Box 22
Deutsches Weinsiegel, undated
Box 22
Dortmunder Ritterbrauerei, 1971-1974; 1978; undated
Box 22
DeBeers, 1967-1974
Box 23
DeBeers (continued), 1975-1979
Box 24
DeBeers (continued), 1980-1994
Box 25
Deutsche Burroughs, undated
Box 26
Douglas, undated
Box 26
Deutscher Wein, 1969-1976
Box 27
Deutscher Wein (continued), 1977-1987
Box 28
General, 1958-1971
Box 29
Dunlopillo Mattress and Bedding, 1958-1971
Box 29
General, undated
Box 30
Dunloplan Floor Covering, 1960-1971; undated
Box 30
Sports Equipment and Clothes, 1967-1972
Box 31
Corporate, 1952-1957; 1967-1969; 1973; undated
Box 32
Tires, 1954-1959
Box 32
Tires, 1960-1967
Box 33
Tires, 1968-1969
Box 34
Tires, 1970-1972
Box 35
Tires, 1973-1974
Box 36
Einbecker, 1971-1975
Box 37
Einbecker (continued), 1977-1980
Box 38
Eaton, undated
Box 38
Eckes Wein, undated
Box 38
Eckes Koch, undated
Box 38
Eilerbracht, undated
Box 38
Elbschloss, undated
Box 38
Eurotax, undated
Box 38
En Vogue, undated
Box 38
Elida, 1953-1960
Box 39
Elida (continued), 1962-1984
Box 40
Ford, 1950-1956
Box 41
Ford (continued), 1956-1960
Box 42
Ford (continued), 1957-1958; 1960-1961
Box 43
Ford (continued), 1962-1963
Box 44
Ford (continued), 1964
Box 45
Ford (continued), 1965-Collateral material, 1965
Box 46
Ford (continued), 1965-1966-Consumer, trade, and collateral material
Box 47
Ford (continued), 1966-collateral material
Box 48
Ford (continued), 1966-1967-consumer and collateral material
Box 49
Ford (continued), 1967-collateral material
(Box 1 of 2)
Box 50
Ford (continued), 1967-collateral material
(Box 2 of 2)
Box 51
Ford (continued), 1968
Box 52
Ford (continued), 1969-1970
Box 53
Ford (continued), 1970-collateral material 1971-consumer, trade, and collateral material
Box 54
Ford (continued), 1972-1973
Box 55
Philco Ford, 1970-1972
Box 55
Ford (continued), 1974-1977
Box 56
Ford (continued), 1978-1979
Box 57
Ford (continued), 1979-1983
Box 58
Ford (continued), 1984-1985
Box 59
Folienfabrik Forschheim, undated
Box 60
Frankfut International School, undated
Box 60
Faberge, undated
Box 60
Carl Freudenberg, undated
Box 60
David Feldman, Ltd., undated
Box 60
Blexalum Blinds, undated
Box 60
Finanzbanken, undated
Box 60
Frankfurter Hypothekenbank, undated
Box 60
Fichtel and Sachs, undated
Box 60
Frankfurter Allgemeine Zeitung (FAZ), undated
Box 60
First National City Bank, undated
Box 60
FIMA, undated
Box 61
Famous Schools International, undated
Box 61
Fachverband der Berliner Damensberkleidungsindustrie, undated
Box 61
Gluckauf, undated
Box 62
Gramco, undated
Box 62
Garrett International, undated
Box 62
Goldman Sachs, undated
Box 62
Gummi Mayer, undated
Box 62
Goldpragung, undated
Box 62
GECA, undated
Box 62
Gayal, undated
Box 62
Geigy, undated
Box 62
Gillette, undated
Box 62
Glucksklee, 1968-1970
Box 63
Glucksklee (continued), 1970-1972
Box 64
Glucksklee (continued), 1972-1981
Box 65
Hoffman, undated
Box 66
Heinzelmann, undated
Box 67
Höchst, undated
Box 67
Harley Davidson, undated
Box 67
Hultsch, undated
Box 67
Hallmark, undated
Box 67
Holiday Inn, undated
Box 67
Hercules, undated
Box 67
IZE, undated
Box 68
IHC/IHV (Hotel Organizations), undated
Box 68
Irische Außenhandelstelle, undated
Box 68
Irische Fremdenverkehrszentrale, undated
Box 68
Irving Trust, undated
Box 68
Isenburg Zentrum, undated
Box 68
IMA, undated
Box 68
IFA, undated
Box 68
IGL, undated
Box 68
JOPA, undated
Box 69
Johnson, undated
Box 70
Jacobs, undated
Box 71
J. B. Williams, undated
Box 71
JWT, undated
Box 72
Kraft, 1957-1964
Box 73
Kraft (continued), 1965-1968
Box 74
Kraft (continued), 1969-1971
Box 75
Kraft (continued), 1972-1975
Box 76
Kraft (continued), 1976-1981
Box 77
Kraft (continued), 1980-1988
Box 78
Karakul Industry Advisory Board (Swakara Furs), undated
Box 78
Kuratorium DL. Altershilfe, undated
Box 78
Kalle Infotec, undated
Box 78
Kodak, undated
Box 79
Kaufhof, 1967-1972
Box 79
Kaufhof, 1973-1986; undated
Box 80
Kellogg, undated
Box 81
Listermint, undated
Box 82
Löwen Brauerei (Schultheiss), undated
Box 82
Lohse, undated
Box 82
Lebensversicherung, undated
Box 82
Lavex, undated
Box 82
Luxaflex, undated
Box 82
Lefévre Utile, undated
Box 82
Lysoform, undated
Box 82
Litton Industries, undated
Box 82
Lever/Sunlicht, 1956-1959
Box 83
Lever/Sunlicht (continued), 1959-1962
Box 84
Lever/Sunlicht (continued), 1963-1965
Box 85
Lever/Sunlicht (continued), 1966-1968
Box 86
Lever/Sunlicht (continued), 1969-1980; undated
Box 87
Maggi, 1958-1965
Box 88
Maggi (continued), 1966-1972
Box 89
Minnesota Mining, 1965-1967
Box 90
Malaysia, undated
Box 91
Mead Papers, undated
Box 91
Molto, undated
Box 91
Mr. Kipling Cakes, undated
Box 91
Merrill Lynch, undated
Box 91
Minnesota Mining, 1960-1965
Box 91
Much, undated
Box 92
[Mirof], undated
Box 92
Miles, undated
Box 92
Monroe, undated
Box 92
Malaysia Bank, undated
Box 92
Minimal, 1987-1990
Box 93
Minimal (continued), 1991
Box 94
Melka, undated
Box 94
Möbel Franz, undated
Box 94
Mapa, undated
Box 94
Murine, undated
Box 94
Messe-Interstoff, undated
Box 94
Norda, 1972-1975
Box 95
Nittel, undated
Box 95
Nicholas, undated
Box 95
Norda, 1960-1969
Box 96
Nestle, undated
Box 97
New Holland, undated
Box 97
Nicolaus Packaging, undated
Box 97
Nesquick, undated
Box 97
National Airlines, undated
Box 97
Okal, undated
Box 98
Olivetti, 1967-1969
Box 98
Ouzo, undated
Box 98
Outboard, undated
Box 98
Olivetti, 1969-1974
Box 99
Pan Am, 1955-1965
Box 100
Pan Am (continued), 1966
Box 101
Pan Am (continued), 1967-1969
Box 102
Pan Am (continued), 1970-1978
Box 103
Papierfabrik Seltmans, undated
Box 103
Philips, undated
Box 103
Pino, undated
Box 103
Pioneer, undated
Box 103
Prue Acton, undated
Box 103
Platin, undated
Box 104
Pepsi, 1962-1969
Box 105
Pepsi (continued), 1970-1979
Box 106
Qualitätsschutzverband der Kürschner, undated
Box 107
Pelikan, undated
Box 107
Pfeilring, undated
Box 107
Royal Canadian Mint, undated
Box 108
Reese, undated
Box 108
Rheinland Versicherung, undated
Box 108
Readers Digest, undated
Box 108
Rowntree, undated
Box 108
Rosenthal, undated
Box 108
RCA, undated
Box 108
Ronnico, undated
Box 108
R. J. Reynolds, undated
Box 108
Ritter, undated
Box 109
Rolex, undated
Box 110
Shannon Airport, undated
Box 111
Schwedische Elementhäuser, undated
Box 111
Shell Chemical, undated
Box 111
Ski Cigarettes, undated
Box 111
Spanish Tourism Board, undated
Box 111
Sperry Rand--Ford Instrument, undated
Box 111
Stock, undated
Box 111
Schloß Rheinberg Juwell, undated
Box 111
Schaumann Animal Feed, undated
Box 111
Singer, 1965-1968
Box 112
Singer (continued), 1968-1969
Box 113
Singer (continued), 1970-1972
Box 114
Singer (continued), 1973-1974; 1980
Box 115
Schwab Versand, undated
Box 115
Schwarzkopf, undated
Box 115
Suwa, undated
Box 115
Seagram’s, undated
Box 116
Sisley, undated
Box 116
Sprengel, undated
Box 116
Söhnlein, undated
Box 116
SAGA and SWAPL/Scandinavian Fur Committee, undated
Box 117
Swakara, undated
Box 118
Schultheiss, undated
Box 119
T2, undated
Box 120
Tabasco, undated
Box 120
Tate and Lyle, undated
Box 120
Teledyne, undated
Box 120
Thera Chemie, undated
Box 120
Time-Life, undated
Box 120
Tradica, undated
Box 120
Trans World Investments, undated
Box 120
Trim Jeans, undated
Box 120
Triumph, undated
Box 120
Tefal, undated
Box 120
Varta, undated
Box 121
Vereinigte Papierwerke, undated
Box 121
Union Castle, undated
Box 122
US Air, undated
Box 122
US Top, undated
Box 122
Vitapan, undated
Box 122
Velter, undated
Box 122
VAG, undated
Box 122
Verein für Zahnhygiene, undated
Box 122
Verband der Chemischen Industrie, undated
Box 122
Warner, undated
Box 122
Woelm, undated
Box 122
Wick, 1972-1986
Box 123
WEGA, undated
Box 123
Western Gear, undated
Box 123
Westminister Bank, undated
Box 123
Wrangler, undated
Box 123
Wimpy, undated
Box 123
Winston, undated
Box 123
Wrigley’s, undated
Box 123
Wolf, undated
Box 123
Wick, 1960-1971
Box 124
American Home, undated
Box 125
Arbeitsgruppe Kommunikation, undated
Box 125
Aktion Gemeinsam, undated
Box 125
BAG, undated
Box 125
Bayer, undated
Box 125
BAT, undated
Box 125
Batburg, undated
Box 125
Berliner Chic, undated
Box 125
Bundesministerium für Gesundheitswesen, undated
Box 125
Burda, undated
Box 125
BASF (including Spanish), 1966-1972
Box 125A
Champion spark plug, 1968-1976
Box 125B
Eastman Chemical, undated
Box 125B
McDonnell Douglas, undated
Box 125B
Murine, undated
Box 125B
Wrangler jeans, 1971
Box 125B
Chevron, undated
Box 126
CMA, undated
Box 126
Copygraph, undated
Box 126
Cushman, undated
Box 126
Cheseborough-Pond’s, 1957-1963
Box 126
Dunlopillo, 1959-1970
Box 127
Dunloplan, 1955-1958, 1967-1968, undated
Box 127
Dunlop (continued), 1962-1965
Box 128
Dunlop (continued), 1966
Box 129
Deutsche Burroughs, undated
Box 130
Deutsche Bank, undated
Box 130
Deutscher Wein, undated
Box 130
Dunlop, 1968-1974; undated
Box 130
De Beers, undated
Box 131
Douglas, undated
Box 131
Ducros, undated
Box 131
Deutsche Bundesbank, undated
Box 131
Drive, undated
Box 131
Dortmunder Ritterbrauerei, undated
Box 131
Deutscher Wein, undated
Box 131
Dr. Kippe, undated
Box 131
Dymo
Box 131
Elbschloss, undated
Box 132
Einbecker, undated
Box 132
Eaton, undated
Box 132
Eternit, undated
Box 132
Eckes Wein, undated
Box 132
Elida, 1960-1982
Box 133
Ford, 1957-1959
Box 134
Ford (continued), 1960-1966
Box 135
Ford (continued), 1966-1967
Box 136
Ford (continued), 1967-1970
Box 137
Ford (continued), 1971
(Box 1 of 2)
Box 138
Ford (continued), 1971
(Box 2 of 2)
Box 139
Ford (continued), 1972
Box 140
Ford (continued), 1971-1973
Box 141
Ford (continued), 1974
Box 142
Ford (continued), 1975-1976
Box 143
Ford (continued), 1976
Box 144
Ford (continued), 1977
Box 145
Ford (continued), 1978-1979
Box 146
Ford (continued), 1971-1981
Box 147
Ford (continued), 1980
Box 148
Ford (continued), 1981-1982
Box 149
Ford (continued), 1983-1985
Box 150
FAZ, undated
Box 151
Fahlberg, undated
Box 151
FFE, undated
Box 151
Famous School International, undated
Box 151
Fachverband der Berliner Dameoberbekleidungsindustrie, undated
Box 151
FIMA (Fischwirtschaftliches Marketingsinstitut), undated
Box 151
Glücksklee, 1967-1970
Box 152
Garrett, undated
Box 153
Geigy, undated
Box 153
Gillette, undated
Box 153
Glücksklee, 1970-1980
Box 153
Glückauf, undated
Box 153
Gramco, undated
Box 153
Gummi Mayer, undated
Box 153
Hoffmann, 1965-1977
Box 154
Heinzelmann, undated
Box 155
Hercules, undated
Box 155
Hultsch, undated
Box 155
Hallmark, undated
Box 155
Holiday Inn, undated
Box 155
Hoffmann, 1962-1964
Box 155
IGL, undated
Box 156
Interstoff-Messe, undated
Box 156
IFA, undated
Box 156
Irische Fremdenverkehrszentrale, undated
Box 156
Irische Außenhandelstelle, undated
Box 156
Isenberg Zentrum, undated
Box 156
Irving Trust, undated
Box 156
Intercontinental Hotels (IHC), undated
Box 156
Internationale Hotelverbetungen, undated
Box 156
Jopa, 1963-1966
Box 157
Jacobs, undated
Box 158
Johnson, undated
Box 158
Jopa, 1967-1968
Box 158
JWT, undated
Box 158
Kraft, 1960-1983
Box 159
Kaufhof, undated
Box 160
Kalle Infotec, undated
Box 161
Karakul (Swakara Furs), undated
Box 161
Kent, undated
Box 161
Kodak, undated
Box 161
Kellogg’s, undated
Box 161
Kubel, undated
Box 161
Kuratorium dL. Altershilfe, undated
Box 161
Liggett and Myers, undated
Box 162
Lefèvre Utile, undated
Box 162
Lohse, undated
Box 162
Lever/Sunlicht, 1959-1961
Box 162
Lever/Sunlicht (continued), 1963-1965
Box 163
Lever/Sunlicht (continued), 1966-1985; undated
Box 164
Minnesota Mining, undated
Box 165
Maggi, undated
Box 165
Minimal, 1989
Box 166
Minimal (continued), 1987-1988
Box 167
Minimal (continued), 1990
Box 168
Minimal (continued), 1991
Box 169
Monroe, undated
Box 169
Mr. Kipling Cakes, undated
Box 169
Merrill Lynch, undated
Box 169
Nordsee/Norda, 1960-1972
Box 170
Nicolaus Packaging, undated
Box 171
New Holland, undated
Box 171
National Airline, undated
Box 171
Nicholas, undated
Box 171
Nestle, undated
Box 171
Nittel, undated
Box 171
Outboard, undated
Box 171
Olivetti, undated
Box 171
Olivetti (continued), 1967-1974
Box 172
Omega, undated
Box 172
Pan Am, 1955-1967
Box 173
Pan Am, 1968-1970
Box 174
Pan Am, 1971-1977
Box 175
Philip Morris, undated
Box 175
Platin, undated
Box 175
Pelikan, undated
Box 176
Pfeilring, undated
Box 176
Pepsi, undated
Box 176
RJ Reynolds, undated
Box 177
Ritter, undated
Box 177
Reese, undated
Box 177
Rolex, undated
Box 177
RCA, undated
Box 177
Singer, 1967-1971
Box 178
Singer (continued), 1972-1974
Box 179
Singer (continued), circa 1966
Box 180
Söhnlein, undated
Box 181
SAGA/Scandinavian Fur Committee, undated
Box 181
Seagram’s, undated
Box 181
Sisley, undated
Box 181
Sprengel, undated
Box 181
Swakara, undated
Box 181
Silvodor, undated
Box 182
Scott Paper, undated
Box 182
Schwab Versand, undated
Box 182
Südmilch, undated
Box 183
Schwarzkopf, undated
Box 183
SUWA, undated
Box 183
Schultheiss, undated
Box 184
Schultheiss, undated
Box 185
Tefal, undated
Box 185
Triumph, undated
Box 186
Time-Life, undated
Box 186
Tate & Lyle, undated
Box 186
VAG, undated
Box 186
Varta, undated
Box 186
Vetter, undated
Box 186
Vereinigte Papierwerke, undated
Box 186
Verband der Chem. Industrie, undated
Box 186
Verein für Zahnhygiene, undated
Box 186
Vitapan, undated
Box 186
Volkswagen, undated
Box 186
US Top, 1982
Box 187
Wick, 1959-1961
Box 187
Zewa, circa 1970s-1980s
Box 187
Wick, 1966-1985
Box 188
Wick (continued), 1962-1964
Box 189
Warner, undated
Box 189
Woelm Pharma, undated
Box 189

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Frankfurt Office Records

International Advertisements Collection

Newsletter Collection

Publications Collection

Preferred Citation

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Frankfurt Office. Advertisements Collection were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1994.

Processing Information

Processed by Richard Collier, Norbert Schurer, 1999

Encoded by Richard Collier, Andrea Franzius

Completed June 2009

Accessions were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.