Aleph Number:
Collection is restricted.
Original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Research Services staff need to produce use copies before contents can be accessed.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
[Identification of item], J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996.
Processed by Richard Collier, February 2012
Encoded by Richard Collier, February 2012
This collection is minimally processed: materials may not have been ordered and described beyond their original condition.
Descriptive sources and standards used to create this inventory:
This finding aid is NCEAD compliant.
The J. Walter Thompson Company (JWT) Frankfurt Office Audiovisual Materials span the years 1956-1993 and consist of 16mm and 35mm films, videocassettes and slides that document print advertisements and television commercials produced by the Frankfurt Office for the German and continental European markets. Companies represented include Braun, De Beers, Elida Gibbs (Chesebrough-Pond's), Findus, Ford, Glückslee, Hoffman's, Jacobs (Kraft), Kellogg's, Kraft, Maggi, Pepsi, Sunlicht (Unilever), and Wick.
Collection is arranged in five series:
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Related materials may be found in the following collections of the Hartman Center:
[Primarily 35mm and 16mm films with some early forms of video tape scattered throughout.]
[Some items reformatted: See Use Copies series.]
[Some items reformatted: See Use Copies series.]
[Some items reformatted: See Use Copies series.]
[Some items reformatted: See Use Copies series.]
[Some items reformatted: See Use Copies series.]
[Multiple clients and numerous commercials on each reel presumably used for corporate or new business presentations.]
[Mainly 16mm and video reels]
[Mainly Umatic and PAL format]
[Images of print advertisements used in various corporate or new business presentations. While most are arranged by client, others appear to be a mix of clients (JWT and competitive). There may also be slides of statistics, charts, etc. which were used in presentations as well.]
[Reformatted commercials open for researchers.]
[From box 11: Brinkman 13 F15-8-Co2 Nach Hause Kommender Munn; Marlboro TV spot 1315-O-M-98 Feitung 20"; Brinkman M8 Mischury der TV spots 1-6. From box 105: Kruse Film No. 638 Pond's Q-Tips 1-2; Q-Tips 3115-5-Q-40; Q-Tips 3115-9-Q-41. From box 10: Brinkman No. 193 Marlboro 1-2, No. 194 Marlboro 1-2, No. 8 Marlboro 1-2, No. 396 Gloria 1-2. From box 33: Findus Schlemmer flet II 1-2, Findus No. 761 1-2. From box 32: Findus No. 343, No. 517 1-3, No. 228 1-3.]