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Preliminary Guide to the J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials, 1956-1993 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Frankfurt Office opened in 1952.

The J. Walter Thompson Company Frankfurt Office Audiovisual Materials span the years 1956-1993 and consist of 16mm and 35mm films, videocassettes and slides that document print advertisements and television commercials produced by the Frankfurt Office for the German and continental European markets. Companies represented include Braun, De Beers, Elida Gibbs (Chesebrough-Pond's), Findus, Ford, Glückslee, Hoffman's, Jacobs (Kraft), Kellogg's, Kraft, Maggi, Pepsi, Sunlicht (Unilever), and Wick. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company. Frankfurt Office.
Title
J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials 1956-1993 and undated
Language of Material
English, German
Extent
220 Linear Feet, 5178 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The J. Walter Thompson Company (JWT) Frankfurt Office Audiovisual Materials span the years 1956-1993 and consist of 16mm and 35mm films, videocassettes and slides that document print advertisements and television commercials produced by the Frankfurt Office for the German and continental European markets. Companies represented include Braun, De Beers, Elida Gibbs (Chesebrough-Pond's), Findus, Ford, Glückslee, Hoffman's, Jacobs (Kraft), Kellogg's, Kraft, Maggi, Pepsi, Sunlicht (Unilever), and Wick.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Research Services staff need to produce use copies before contents can be accessed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

[Primarily 35mm and 16mm films with some early forms of video tape scattered throughout.]

3M (17 reels), 1961-1965
Box 1
Aluminum Secretariat, Ltd. (1 reel), 1960s
Box 1
After Eight: see Oversize Reels
Box 1
Adams/Pfeilring (16 reels), 1977-1980
Box 2
Apargatas (1 reel), 1980s
Box 2
Aqua Velva (3 reels), 1960s
Box 2
Baldur (2 reels), 1983
Box 3
Bausparkasse (1 reel), 1972
Box 3
Bennetton (2 reels), 1987
Box 3
Bissel (14 reels), 1961-1966
Box 3
Bayer (19 reels), 1959-1961
Box 4
Braun (21 reels), 1971-1973
Box 5
Braun (20 reels), 1973-1974
Box 6
Braun (20 reels), 1975-1976
Box 7
Braun (17 reels), 1977-1978
Box 8
Brinkmann (24 reels), 1958-1961
Box 9
Brinkmann (24 reels), 1961-1964

[Some items reformatted: See Use Copies series.]

Box 10
Brinkmann (11 reels), undated

[Some items reformatted: See Use Copies series.]

Box 11
Buer (20 reels), 1973-1977
Box 12
Burger King (18 reels), 1976-1985
Box 13
Bristol-Myers (3 reels), 1963-1964
Box 14
Bundesbahn (1 reel), 1970s
Box 14
Caltex-Boron (2 reels), 1960s
Box 14
Campari (5 reels), 1981-1985
Box 14
Chesterfield (1 reel), 1971
Box 14
Charles Hosie (Bacardi): See also Oversize Reels (18 reels), 1972-1988
Box 15
Charles Hosie (Bacardi): See also Oversize Reels (6 reels), 1985-1988
Box 16
Coop supermarket (1 reel), 1984
Box 16
Commodore (1 reel), 1980s
Box 16
Dralon (1 reel), 1970s
Box 16
Chevron: See also Oversize Reels (19 reels), 1965-1970
Box 17
DeBeers: See also Oversize Reels (7 reels), 1960s
Box 18
DeBeers: See also Oversize Reels (6 reels), 1960s-1970s
Box 19
DeBeers: See also Oversize Reels (18 reels), 1977-1989 and undated
Box 20
Dortmunder (6 reels), 1970-1977
Box 21
DuBonnett (1 reel), 1960
Box 21
Dt. Bundesbank (3 reels), 1966
Box 21
Dt. Wein (4 reels), 1969, 1978-1980
Box 21
Dt. Wein (19 reels), 1970-1978
Box 22
Dub Schultheis: See also Oversize Reels (21 reels), 1971-1977
Box 23
Elida (12 reels), 1960s, 1980-1981
Box 24
Elida (22 reels), 1960-1963
Box 25
Elida (23 reels), 1963-1966
Box 26
Elida (21 reels), 1967-1969
Box 27
Elida (21 reels), 1969-1973
Box 28
Elida (21 reels), 1973-1976
Box 29
Elida (18 reels), 1976-1979
Box 30
Elida (18 reels), 1979-1980
Box 31
Findus (17 reels), 1962-1966

[Some items reformatted: See Use Copies series.]

Box 32
Findus (17 reels), 1963-1970

[Some items reformatted: See Use Copies series.]

Box 33
Ford (24 reels), 1959-1972, 1982-1984
Box 34
Ford (22 reels), 1959-1962
Box 35
Ford (10 reels), 1960s, 1982
Box 36
Ford (22 reels), 1962-1966
Box 37
Ford (19 reels), 1966-1972
Box 38
Ford (19 reels), 1972-1983
Box 39
FAZ (10 reels), 1982-1986
Box 40
Florida (4 reels), 1959-1960s
Box 40
Groome (1 reel), 1960s
Box 40
Glücksklee (17 reels), 1969-1971
Box 41
Glücksklee (17 reels), 1972-1976
Box 42
Glücksklee (17 reels), 1977-1980
Box 43
Hoffman's (22 reels), 1962-1966
Box 44
Hoffman's (22 reels), 1967-1969
Box 45
Hoffman's (20 reels), 1969-1978
Box 46
IZE Strom (5 reels), 1980-1981
Box 47
JWT USA (2 reels), 1960s
Box 47
Khasana (7 reels), 1960-1961
Box 47
Kodak (2 reels), 1959
Box 47
Jacobs: See also Oversize Reels (22 reels), 1965-1969
Box 48
Jacobs: See also Oversize Reels (22 reels), 1969-1974
Box 49
Jacobs: See also Oversize Reels (22 reels), 1974-1976
Box 50
Jacobs: See also Oversize Reels (19 reels), 1976-1977
Box 51
Jacobs: See also Oversize Reels (18 reels), 1977-1978
Box 52
Jacobs: See also Oversize Reels (18 reels), 1978-1979
Box 53
Jacobs: See also Oversize Reels (18 reels), 1979-1980
Box 54
Jacobs: See also Oversize Reels (15 reels), 1981-1983
Box 55
Jacobs: See also Oversize Reels (9 reels), 1987-1988
Box 56
Johnson (22 reels), 1964-1965
Box 57
Johnson (22 reels), 1966-1970
Box 58
Johnson (13 reels), 1969-1971, 1981-1983
Box 59
Johnson (11 reels), 1972-1983
Box 60
Jora (19 reels), 1963-1967
Box 61
Kellogg's: See also Oversize Reels (22 reels), 1959-1963
Box 62
Kellogg's: See also Oversize Reels (14 reels), 1960-1985
Box 63
Kellogg's: See also Oversize Reels (22 reels), 1963-1970
Box 64
Kellogg's: See also Oversize Reels (22 reels), 1973-1975
Box 65
Kellogg's: See also Oversize Reels (19 reels), 1976-1979
Box 66
Kellogg's: See also Oversize Reels (15 reels), 1979-1986
Box 67
Kellogg's: See also Oversize Reels (17 reels), 1979-1987
Box 68
Kellogg's: See also Oversize Reels (20 reels), 1980-1989
Box 69
Kellogg's: See also Oversize Reels (15 reels), 1960s-1991
Box 70
Kraft: See also Oversize Reels (15 reels), 1957-1990
Box 71
Kraft: See also Oversize Reels (22 reels), 1959-1960
Box 72
Kraft: See also Oversize Reels (15 reels), 1960-1990
Box 73a
Kraft: See also Oversize Reels (22 reels), 1960-1961
Box 73b
Kraft: See also Oversize Reels (22 reels), 1961
Box 74
Kraft: See also Oversize Reels (22 reels), 1961-1962
Box 75
Kraft: See also Oversize Reels (22 reels), 1962-1964
Box 76
Kraft: See also Oversize Reels (22 reels), 1964-1966
Box 77
Kraft: See also Oversize Reels (22 reels), 1966-1967
Box 78
Kraft: See also Oversize Reels (22 reels), 1967-1968
Box 79
Kraft: See also Oversize Reels (22 reels), 1968-1969
Box 80
Kraft: See also Oversize Reels (22 reels), 1969-1970
Box 81
Kraft: See also Oversize Reels (22 reels), 1970-1971
Box 82
Kraft: See also Oversize Reels (22 reels), 1971-1974
Box 83
Kraft: See also Oversize Reels (22 reels), 1973-1975
Box 84
Kraft: See also Oversize Reels (22 reels), 1976-1977
Box 85
Kraft: See also Oversize Reels (18 reels), 1977-1979
Box 86
Kraft: See also Oversize Reels (27 reels), 1979-1983 and undated
Box 87
Kraft: See also Oversize Reels (20 reels), 1986-1991
Box 88
Maggi (19 reels), 1956-1959
Box 89a
Maggi (19 reels), 1959-1960
Box 89b
Maggi (19 reels), 1960-1961
Box 90
Maggi (21 reels), 1961-1964
Box 91
Maggi (20 reels), 1964-1966
Box 92
Maggi (17 reels), 1967-1969
Box 93
Maggi (13 reels), 1971-1972
Box 94
Maggi (11 reels), 1960s
Box 95
Mattel (3 reels), 1987
Box 96
Mentadent (3 reels), 1987
Box 96
Milupa-Pauly GmbH (5 reels), 1965
Box 96
MiniMAL (9 reels), 1990-1991
Box 97
Murine (5 reels), 1960s
Box 97
Nestlé (1 reel), 1960s
Box 97
Pan Am (3 reels), 1960s or 1970s
Box 97
Pan Am (22 reels), 1968-1975
Box 98
Pepsi: See also Oversize Reels (6 reels), 1960s
Box 99
Pepsi: See also Oversize Reels (24 reels), 1961-1964
Box 100
Pepsi: See also Oversize Reels (24 reels), 1964-1969
Box 101
Pepsi: See also Oversize Reels (20 reels), 1970-1977
Box 102
Pepsi: See also Oversize Reels (18 reels), 1977-1978
Box 103
Pepsi: See also Oversize Reels (18 reels), 1979-1987
Box 104
Ponds (18 reels), 1959-1967

[Some items reformatted: See Use Copies series.]

Box 105
Pott (6 reels), 1959
Box 106
Reese (5 reels), 1961
Box 106
Rowntree: See also Oversize Reels (7 reels), 1965-1982
Box 106
Rolex: See also Oversize Reels (11 reels), 1960s-1970s
Box 107
SAGA (4 reels), 1967-1968
Box 108
Suchard (1 reel), 1987
Box 108
Suwa (2 reels), 1960
Box 108
Swakara (4 reels), 1974-1975
Box 108
Schwartzkopf (18 reels), 1960-1963
Box 109
Seagram (14 reels), 1980-1987
Box 110
Sohnlein (20 reels), 1958-1964
Box 111
Singer (22 reels), 1966-1974
Box 112
Singer (1 reel), 1960s
Box 113
Sudmilch (9 reels), 1976-1977
Box 113
Sprengez (11 reels), 1963-1966
Box 113
Sprengez (21 reels), 1959-1963
Box 114
Sunlicht (11 reels), 1957-1960
Box 115a
Sunlicht (11 reels), 1960s-1984
Box 115b
Sunlicht (19 reels), 1960
Box 116
Sunlicht (21 reels), 1960
Box 117
Sunlicht (19 reels), 1961
Box 118
Sunlicht (21 reels), 1961-1963
Box 119
Sunlicht (22 reels), 1963-1964
Box 120
Sunlicht (22 reels), 1964-1965
Box 121
Sunlicht (21 reels), 1965
Box 122
Sunlicht (21 reels), 1965-1966
Box 123
Sunlicht (21 reels), 1966
Box 124
Sunlicht (21 reels), 1966-1967
Box 125a
Sunlicht (21 reels), 1967
Box 125b
Sunlicht (19 reels), 1968
Box 126
Sunlicht (21 reels), 1968-1969
Box 127
Sunlicht (19 reels), 1969-1970
Box 128
Sunlicht (21 reels), 1971-1972
Box 129
Sunlicht (20 reels), 1973-1976
Box 130
Sunlicht (17 reels), 1976-1979
Box 131
Sunlicht (20 reels), 1981-1983 and undated
Box 132
Triumph (20 reels), 1962-1965
Box 133
Triumph (4 reels), 1960s
Box 134
V fz (?): See also Oversize Reels (3 reels), 1960s
Box 134
Waschmittel (1 reel), 1960s
Box 134
Wrigley's (1 reel), 1960s
Box 134
Vereinigte Papierwarenfabriken/Camflia (20 reels), 1968-1981
Box 135
Vileda (8 reels), 1963-1964
Box 136
Wolf (13 reels), 1965-1966
Box 136
Wick (21 reels), 1957-1960
Box 137
Wick (13 reels), 1960s-1986
Box 138
Wick (23 reels), 1961-1963
Box 139
Wick (20 reels), 1964-1968
Box 140
Wick (21 reels), 1968-1975
Box 141
Wick (19 reels), 1975-1977
Box 142
Wick (19 reels), 1977-1979
Box 143
Wick (18 reels), 1979-1980
Box 144
Wick (17 reels), 1980-1984
Box 145
Compilation reels (Musterolles): See also Oversize Reels (8 reels), 1960s-1970s

[Multiple clients and numerous commercials on each reel presumably used for corporate or new business presentations.]

Box 146
Compilation reels (Musterolles): See also Oversize Reels (15 reels), 1960s-1970s
Box 147
Corporate presentations: See also Oversize Reels (10 reels), 1960s-1970s

[Mainly 16mm and video reels]

Box 148
Unidentified (10 reels), 1960s-1970
Box 149
Unidentified (12 reels), 1960s-1970s
Box 150
Unidentified (9 reels), 1960s-1980s
Box 151
After Eight, 1980-1981
Box 152
After Eight, 1980-1981
Box 153
After Eight, 1980
Box 154
Charles Hosie (Bacardi), undated
Box 155
Charles Hosie (Bacardi), undated
Box 156
Chevron, undated
Box 157
DeBeers, undated
Box 158
DeBeers, 1980
Box 159
DeBeers, 1982-1983
Box 160
Jacobs, 1968
Box 161
Kraft (Miracoli), 1990
Box 162
Kraft (Miracoli), undated
Box 163
Kraft, undated
Box 164
Pepsi, undated
Box 165
Dub Schultheis, undated
Box 166
Kellogg's, 1973
Box 167
Rountree, 1991
Box 168
Rolex (Traveling Through Time), undated
Box 169
Rolex, undated
Box 170
Rolex (A Strange Planet), undated
Box 171
Suchard, 1987
Box 172
V fz, undated
Box 173
Compilation reels (Musterolles), undated
Box 174
Corporate presentations, undated
Box 175
Unidentified, undated
Box 176a
Unidentified (Berlin Wall), undated
Box 176b

[Mainly Umatic and PAL format]

Commercials by client including Dt. Bank, Mentdadent, ATM/Mr. Cash, Jacobs TV history, De Beers, Andrex, Kraft, DEA, Elida, Bacardi.
Box 177
Commercials by clients and competitors including Lowenbrau, Perrier, MRM’s TV history, Young & Rubicam’s Amaretto (1988), Bacardi TV history, CD case history, Tires for the World, Nestle’s chocolate eggs, various Easter Egg commercials, 1980s
Box 178
Compilations of commercials including fruit drinks, Russian compilation, and several JWT highlights (1988, 1992, undated). Also contains 1 audio cassette of radio spots for various products, circa 1992
Box 179
Mostly showreels (presumably compilations of commercials used for various presentations) including Effective Creativity Showreel (1992), JWT Europe Multinational clients (1993), EuroMontage (1989), circa 1993
Box 180
Corporate presentations including Satellite Wars (1989), JWT-London An Approach to New Business, Windows of Change: Key social Trends in Developing Nations (1988), A Country Called Deutschland (1991), Eyes on Thompson (1991-1992), JWT--A Worldwide Powerhouse, The Brain Game, circa 1990
Box 181

[Images of print advertisements used in various corporate or new business presentations. While most are arranged by client, others appear to be a mix of clients (JWT and competitive). There may also be slides of statistics, charts, etc. which were used in presentations as well.]

Includes Braun, Dt. Wein, and Alpi, undated
Box 182
Includes De Beers, Platin, Glucksklee, Wick, and Johnson.
Box 183
Includes case history or credential presentations for Bacardi, CD, Platin, Ford, Phillips, and De Beers.
Box 184
Includes Ford, undated
Box 185
Includes Ford, Kraft, Hercules, undated
Box 186
Miscellaneous, undated
Box 187
Miscellaneous, undated
Box 188
Corporate presentations related to JWT history, Phillips, plus some miscellaneous, undated
Box 189
Corporate presentations including BOR presentation, Okal case history, and various miscellaneous and unidentified, undated
Box 190
Includes case histories for Mr. Cash, pet food, Andrex, and Wick; UK print ads, the New German; Joe O’Donnell visit in 1986 History and Today’s Management. Also contains the audio cassette tape Deutschlands Jingle-Hits (3 sets) and an audio record for Friskies (6 copies), circa 1986
Box 191

Use Copies

(1 box)

[Reformatted commercials open for researchers.]

DVD 1

[From box 11: Brinkman 13 F15-8-Co2 Nach Hause Kommender Munn; Marlboro TV spot 1315-O-M-98 Feitung 20"; Brinkman M8 Mischury der TV spots 1-6. From box 105: Kruse Film No. 638 Pond's Q-Tips 1-2; Q-Tips 3115-5-Q-40; Q-Tips 3115-9-Q-41. From box 10: Brinkman No. 193 Marlboro 1-2, No. 194 Marlboro 1-2, No. 8 Marlboro 1-2, No. 396 Gloria 1-2. From box 33: Findus Schlemmer flet II 1-2, Findus No. 761 1-2. From box 32: Findus No. 343, No. 517 1-3, No. 228 1-3.]

Box 192

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996.

Processing Information

Processed by Richard Collier, February 2012

Encoded by Richard Collier, February 2012

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.