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Guide to the J. Walter Thompson Company. Frankfurt Office. George Black Papers, 1968-1989.

Collection Overview

The papers of George Black, former advertising executive of the J. Walter Thompson Company, span the years 1968 to 1989, with the bulk of the material dating from 1972 to 1988. The papers document Black's activities during his tenure as Creative Department Head in the 1970's and then as Chairman of JWT-Frankfurt from 1976 to 1988. During the 1980's, Black presided over an expansion of business in the German Speaking Area (GSA) which included the opening of new offices in Hamburg and Düsseldorf; the establishment of JWT divisions for pharmaceutical advertising (Deltakos) and direct marketing (JWT-Direkt); and the British WPP Group's leveraged buyout of JWT in 1987. General trends and events reflected in the papers include the increasing globalization of clients and markets, the world energy and financial crises of the 1970's, JWT's international expansion and business management worldwide. Specific topics documented include ethical and legal issues surrounding children and advertising in Germany; the production of film and print advertisements for current and prospective clients; Black's membership in professional organizations such as European Association of Advertising Agencies (EAAA) and the Art Directors Club of Germany; Black's participation in JWT international strategic planning groups, with emphasis on Europe and the GSA; promotions and management changes within JWT; and special events and seminars for JWT international staff and clients. The collection consists of correspondence, memoranda, manuscripts, reports, photographs, press releases, speeches, overhead transparencies, agendas, invoices and receipts, contracts, newsletters, articles, advertisements, and collateral literature. Correspondents in the collection include media and management consultants, artists and producers, current and prospective clients, persons affiliated with various agencies, publications, and organizations, and JWT executives such as David Campbell-Harris (JWT-Milan), Jack Cronin (JWT-New York), Peter Horak (JWT-Zürich), Don Johnston (JWT-New York), Denis Lanigan (JWT-London), Eilika Schmidt-Roessler (JWT-Brussels), Alfred Tiefenbrunner (JWT-Vienna), and Hakan Verner-Carlsson (JWT-Stockholm). Clients well-documented in the collection include Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, Pepsi, Warner-Lambert, and Wick.

Approximately 60% of the collection is in English and the remainder is in German, except for small portions in Danish, Dutch, French, Greek, Portuguese, Russian, Spanish, and Swedish.

The Other JWT Offices Series documents the coordination of operations between the Frankfurt Office and 40 other JWT offices and subsidiaries worldwide. Communications with JWT's London and New York offices account for the bulk of the correspondence files. Topics include long-term account planning for individual clients, regional strategy planning for Scandinavia and for the GSA, comparison of international advertising styles and regulations, and JWT worldwide executive promotions and organizational changes. Issues specifically noted in the series include a 1979 International Conference on Public Service Advertising, strategies for dealing with the 1970s oil crisis, art buying, improving multinational management and marketing techniques, "JWT Learning Tape Series" training videos for international JWT offices, restructuring of JWT's pharmaceutical advertising subsidiary Deltakos, leadership and performance problems in JWT's Zurich Office, and Denis Lanigan's (JWT-London) push to develop strict financial goals for the company following the financial downturn in the mid-1970s.

Correspondents in the Other JWT Offices Series include Denis Lanigan (London Office); Harry Clark, Don Johnston, Burt Manning, and Eugene Secunda (New York Office); Albert Brouwet (JWT-Brussels), Glen Fortinberry (JWT-Detroit), Peter Horak (JWT-Zurich), and Alfred Tiefenbrunner (JWT-Vienna). Clients and prospective accounts mentioned in this series include Bacardi, Braun AG, Brown and Williamson Tobacco, Burger King, Deutsche Bank, Ford, Levi-Strauss, Jacobs, Kraft, Nestle, Maggi, Pepsico, Singer, and Unilever. See also the German Speaking Area Series for related material on the Zurich and Vienna Offices.

The German Speaking Area Series documents the operations of J. Walter Thompson AG (Aktien Gesellschaft, a company offering public stock) in the three-country area of Germany, Austria and Switzerland. Topics covered in the series include finding appropriate management of the Zurich office, remuneration for work done between GSA offices, new business targets, and formal reporting requirements for operating results of the three offices. The series also includes minutes of the general meetings of the GSA Verwaltungsrat, of which Black was president; monthly and annual assessments of the Frankfurt, Zurich, and Vienna offices; and internal audit reports of the Zurich office. Correspondents include Alfred Tiefenbrunner (JWT-Vienna), Jack Cronin (JWT-Europe), Peter Horak (JWT-Zurich), Swiss legal consultant Lelio Vieli, management consultant John Stork, and Denis Lanigan (JWT-London). Clients mentioned include Elida, Ford, and Jacobs. For related material on the Zurich and Vienna Offices, see also the Other JWT Offices Series.

The Clients Series documents all aspects of JWT's day-to-day work for and communication with clients. In particular, the series discusses market research and strategy, media planning, the JWT "T-Plan," product development, packaging guidelines, conflicts among international JWT clients, agency compensation, corporate identity and umbrella campaigns, and the production of advertisements. The series also contains Corporate Image Advertising campaigns for Braun, Kraft, Rolex (featuring Yehudi Menuhin), and other major multinational clients; the highly successful "Campari: Was Sonst?" campaign launched in 1980. Particular items contained in the series include 1973 T-Plans for "Pepsi Generation" advertising; 1973 memos on "Slice of Life" advertising for Sunlicht; 1973-1974 information on Ford, including international press coverage of the Ford strike in Great Britain, and an extensive memo on Ford-JWT conflicts over proposed strategies for Europe. Other well-documented accounts in the series include Burger King, DeBeers, Deutsche Bank, Jacobs, and Kellogg.

The New Business Series materials document Frankfurt's strategies to acquire new clients and new product accounts. The series includes both successful and unsuccessful new business presentations for companies including Braemar, Elida-Gibbs, Nestle, and Pepsico. Specific documents in the series include a 1974 report entitled "Bausparkassen und Banken: die wichtigsten Etats" (Savings & Loans and Banks: The Most Important Accounts") on the growing importance of the banking industry; a 1976 "Aligned Client List" including multinationals such as Ford, Gillette, Kellogg, Kodak, and Unilever; and a report on Nestle's 1976 legal case with the Third World Working Committee.

The Meetings Series documents the meetings of various JWT executive committees. Specific meetings include the European Managers Meeting, European Planning Group, JWT Operating Committee, and Worldwide Managers. In 1978 the European Management Group (EMG) changed its name to the European Planning Group (EPG). The series also contains a 1978 Status Report for Ford of Europe.

The JWT Allgemein Series pertains to the day-to-day operations and projects of the Frankfurt Office. The series documents visitors, special events, talks, promotions and reorganizations, Directors Meetings, publicity, Black's membership in professional organizations such as the Art Directors Club for Germany and the GWA (Gesellschaft-Werbeagenturen), and meetings and conferences attended by Black. Also found in this series is a 1974 interview with Peter Gilow about the use of freelance graphic designers in large agencies; articles documenting creative trends in advertising; information on art buying; a 1976 strategy evaluation entitled "Expose zum Thompson T-Plan;" a 1974 memo on the introduction of cable television to Germany; information on procedural matters such as hiring consultants, and departmental and creative unit restructurings. A wide range of clients, products, and individual advertisements are mentioned in this series. For related material, see also the Memoranda/Haus-Mitteilungen Series.

The Memoranda/Haus-Mitteilungen Series documents the daily operations of the Frankfurt Office. It includes 1973 lists of clients and of JWT subsidiaries; New Business Presentation guidelines; and information on the 1977 celebration of JWT-Frankfurt's 25th anniversary. For related material, see also the JWT Allgemein Series.

The Creative Department Series documents the activities of JWT-Frankfurt's Creative Department and its own production division, FFF-Produktion during Black's tenure as Creative Director from 1971 to 1974. The materials inform on legal restrictions on radio advertising; market and media research; the impact of consumerism and profits on advertising trends; public debates on the role of advertising in Germany's market economy resulting from the 1974 Hamburg "Kongress der Werbung" ("Advertising Congress"); and advertising awards and festivals. It also contains information on the contracting of freelance artists and photographers ("Art Buying"), casting decisions and other aspects of television advertisement production, and the assignment of Creative Units personnel and accounts. Correspondents in this series include various studios, producers, and agencies; in-house communications between Black, Wilfried Henkel, Jack Rorem (FFF), W. Rommel (head of FFF), Eilika Schmidt-Roessler, Peter Gilow, and Manfred Ostwald; and external correspondence with other JWT executives David Campbell-Harris (Milan) and Alfred Tiefenbrunner (Vienna). Clients mentioned in the series include DeBeers, Elida, Jacobs, Kellogg's, Kraft, Pepsi and Wick.

The Correspondence Series documents management and organizational changes in the Frankfurt Office in the years 1976-1977, most notably George Black's transition from Creative Department Head to Chairman of the Frankfurt Office. The series also contains some documents pertaining to Peter Gilow's retirement from JWT and Wilfried Henkel's promotion to the position of "Geschäftsführer" (General Manager). Correspondents include clients such as Braun, Glücksklee, Kraft, Pan Am and Unilever; other agencies such as Lintas and Richardson-Merrell; and JWT executives Herbert Brungs, Harry Clark, Peter Gilow, Wilfried Henkel and Don Johnston.

The Farewell Series pertains to the planning and celebration of official retirement parties and special commemorations for JWT-Frankfurt's senior executives. Executives honored include Peter Gilow in 1978 and Denis Lanigan in 1980. The Gilow material includes microfilm of an Ullstein Verlag exhibit containing German ads from the 1920's through the 1940's.

The Organizations Series contains materials resulting from Black's membership in organizations during the 1970's and early 1980's. Black served on the Technical Working Group of Sodepax in 1971-1972. Sodepax's activities included public awareness campaigns for government support of international development and environmental protection. From 1978-1982 Black maintained membership in the professional organization European Association of Advertising Agencies (EAAA). Correspondents in the series include Vic Henny and Rev. Charles Elliott (Sodepax), and Tom Sutton (JWT).

The Seminars Series details seminars and workshops for JWT employees. Seminars specifically documented in the series include Advertising Age, Creative Directors, and Samuel Meek. The series contains information on JWT's Campari campaign (Advertising Age Seminar, 1976) and types of advertising, including the "product as hero," "product demonstration," and "slice of life" approaches (Marketing Week Seminar, 1978).

The Writings and Speeches Series contains speeches and writings either given by Black or retained by him for reference or other purposes. The series includes speeches given by Kraft and JWT executives at Burgenstock Conferences held in Switzerland in the 1960's. Specific speeches by Black include "The T-Plan" in German and English from 1968; an untitled speech on the "Generation Gap" and advertising from 1969; and "Creative Objectives" from 1970. Other speeches include "The German Consumer," by Black and Wally O'Brien, "Advertising: The Most Public Kind of Responsibility," by Norman H. Strouse, and a "JWT Image Paper" from the Seminar on New Business. The series also contains the speech "Insurance Advertising All Over the World," authored by a JWT-Frankfurt executive in 1971 that is illustrated with advertisements from 12 international JWT offices.

The Acquisitions Series contains materials used in negotiations for acquisition of subsidiary agencies internationally. Includes details of offers, research into the pharmaceutical market, and a 1978 Operating Report from Euro-Advertising.

The Other JWT Offices Series, Restricted, contains information on the 1981 founding of the "Thompson Recruitment" and "Corporate Communications" subsidiaries; the extension of the Nordic markets to Norway and Finland in the mid-1980s; and management of the Vienna Office in the mid-1980s. Specific items in this portion of the series include a 1981 letter from Wayne Fickinger outlining the history of JWT-Frankfurt's market research subsidiaries "Basis Research" and "Market Research Bureau International;" a 1980 "Worldwide Client Alignment List," a 1984 article offprint from "Television/Radio Age," entitled "JWT New York is suddenly a 'hot' creative shop;" the speech "Environmental Forces" given by EAAA Director Ron Beatson at JWT-Zurich in 1988; and Annual Reports of J. Walter Thompson AG issued from the "Generalversammlungen" held in Zurich.

The German Speaking Area Series, Restricted, contains information on account retention and operating and marketing plans and includes Three-Year-Plans, Marketing Plans for Frankfurt and Germany, Operations Reports for Europe, information on account gains and losses, and a bound brochure of the 1987 "Strategy and Policy Statement for the Frankfurt Office with a Brief Overview of the German Operation."

The Clients Series, Restricted, contains account histories for Jacobs and Wick; corporate client newsletters for Kraft; consumer profiles of the "Marlboro Man" and "Camel Man" for R.J.R. Reynolds; reports on outdoor advertising in Germany and Spain; a 1983 interview with Klaus Jacobs; a detailed memo on the JWT Management Development Program (in 1984 Jacobs file); a Don Johnston speech on "Marketing in the Global Village" delivered to Jacobs Suchard AG management in 1984; and a document commissioned in 1985 by JWT for Ford entitled, "Psycho-Analyse der Autowerbung in der Bundesrepublik Deutschland" ("Psychoanalysis of Automobile Advertising in the Federal Republic of Germany") linking German national character to automobile advertising. Specific events documented in the series include the 1981 merging of Ford's European and German JWT accounts; the 1985 loss of the Harley-Davidson account; and the 1987 merger of Jacobs and Suchard and resulting conflicts internationally with JWT's Nestle accounts. Other well-documented clients in the Clients Series, Restricted, include Campari, Elida, Kellogg, Rustenberg, Texaco, and Unilever. At the end of the series are two Account Planning folders detailing the introduction of new advertising concepts at JWT in the 1980's.

The Client Development & Agency Evaluation Series, Restricted, documents the establishment of a formalized system of planned evaluations of JWT's major multinational clients for the purposes of client retention and monitoring communication between agency and client. Among the correspondents in the series are Michael Cooper-Evans, Jack Cronin, and Christian Grupe (JWT-Europe); and Burkhard Schwarz (JWT-Frankfurt). Specific items in the series include policy statements outlining the role and purpose of the program, reporting requirements and evaluations, and an internal report on JWT's 1986 loss of the Ford account. Other clients mentioned in the series include Burger King, De Beers, Johnson Wax, Kellogg, Kraft, Mattel, Nestle, Pepsi, Philips, Reynolds, Rolex, Unilever and Warner Lambert.

The New Business Series, Restricted, contains annual lists of international gains and losses; a 1985 detailed letter written by Black analyzing the style of JWT's immensely successful Bacardi and Campari campaigns; and a 1987 article on Nestle in the United Kingdom. Other new business prospects mentioned in the restricted portion of the series include Green Giant, 3M, and Rotring.

The Meetings Series, Restricted, contains materials pertaining to the meetings of the Advertising Management Group (AMG), Creative Planning Board, European Managers Meeting (EMM), EROC (European Region Operating Committee), GL (Geschäftsleitung), New York Board of JWT Company, Operating Committee (OC) of JWT-Frankfurt, and the Professional Development Group (PDG). Items of specific note in the restricted portion of the series include a fax copy of the writing "JWT - Some Unconventional Wisdoms" (in AMG Correspondence); a report on "Choice of Media" and JWT Media Service International; and Black's 1982 speech to the European Managers entitled "Growing with an Existing Client: Ford in Europe." Correspondents include Harry Clark (JWT-New York), Elvira Bruhnsen-Cohen, Jack Cronin (JWT-New York), and Stephen King (JWT-London). Other clients mentioned include Kelloggs, and Warner Lambert.

The JWT Allgemein Series, Restricted, contains information on outdoor advertising in Germany and Greece (in 1981 Correspondence), on film production in Germany, and on the introduction of new media technologies such as scanners and computers. Specific items contained in the restricted portion include a 1981 "Campaign Europe" article on "Why advertisers fail to take advantage of radio's potential," and a 1982 Advertising Age FOCUS cover story, "JWT wakes up in Germany."

The Memoranda/Hausmitteilungen Series, Restricted, contains information on the founding of a JWT archive for radio advertisements in 1984; JWT's clients, its consultants, and its subsidiaries; the introduction of computers into JWT's offices; and the production of house publications such as "Portrait" and "JWT Special;" and Black's speaking tour to Chile, Argentina and Brazil in May, 1987. Specific items in this portion of the series include holiday cards and address lists for JWT clients and staff; 1984 video and tape scripts of house/corporate ads detailing JWT's relationship to Bacardi and other clients; invitations to conferences, contests and speaking engagements; reports and Jury information for the Art Directors Club of Germany Awards; and extensive articles from trade publications on the 1987 leveraged buyout of JWT by the British-based multinational marketing services firm WPP Group. Speeches by Black include the 1987 speech "Communication and its Function" given at the American College of Switzerland, and "Radio: Der Kontakt zum inneren Auge" ("Radio: The Link to the Inner Eye") held at the ARD WerbeTreff in 1988.

The Personnel Series documents applicants, current employees, consultants, and unit staff on individual accounts. Clients mentioned in the series include Bacardi, Burger King, Campari, Ford, Jacobs, Kellogg, Kraft and Wick.

The Farewell Series, Restricted, documents George Black's 1981 appointment to the Board, his 30th anniversary at JWT in 1984, and his retirement in 1988; Peter Gilow's 70th birthday in 1988; and Denis Lanigan's retirement in 1986.

The Presse/Articles Series comprises materials by or about George Black that document his advertising philosophies and events in his professional life as well as biographical information. The articles stem from a variety of German and English language trade publications in the field of advertising and business, such as "A + I," "Copy," "Handelsblatt," "Horizont," "Der Kontakter," "New Business," "Porentief," "Text Intern," and "Werben und Verkaufen," as well as mainstream German magazines and newspapers such as "FAZ" (Frankfurter Allgemeine Zeitung) and "Stern." Black wrote articles on advertising attitudes and regulations in Germany for the magazine of the American Chamber of Commerce(1988); on the Pepsi Challenge Campaign for "Werben & Verkaufen"(1988); and a tribute to Jeremy Bullmore on his retirement (1988). Specific titles by Black include: "Wie originell ist die deutsche Printwerbung?" ("How original is German print advertising?") (1987); "Power Brands - Oder: Die Realität subjektiver Werte" ("Power Brands, or: the Reality of Subjective Values"), written for "Der Spiegel" (1988); and "Corporate Identity: A definite need for communications," written for "Commerce in Germany" (1980).

The Organizations Series, Restricted, contains materials pertaining to advertising aimed at and employing children which was strictly regulated under German law.

The Seminars Series, Restricted, documents the Noordwijk-James Webb Young seminars in basic advertising training for JWT international staff, and the JWT-International Creative Forum.

The Writings & Speeches Series, Restricted, contains index lists of a collection of speeches by JWT executives other than Black which he retained in his office, dating from 1968 to 1987. The speeches themselves have been transferred to the J. Walter Thompson Company Archives Writings and Speeches Collection. The series also contains the 1983 "Interim List of Materials Available in the Management Resource Center."

The Acquisitions Series, Restricted, documents acquisitions and prospects for acquisition in Germany, Britain, Austria, France, Holland, Sweden, and the U.S. It includes a 1980 report on the acquisition of Die Werbe Wien GmbH, and information on the acquisitions of the Stein Schjaerven AB agency in Stockholm in 1980, and the Getas research firm in 1981.

The Subsidiaries & Divisions Series contains materials related to activities in J. Walter Thompson AG's divisions and subsidiaries. Agencies, design, and research firms mentioned in the series include Basisresearch, JWT Corporate Communications, Deltakos, JWT Direct, JWT-Düsseldorf, JWT-Hamburg, Hill & Knowlton, Proservice, and T&A. Events documented include the 1979 reorganization of JWT's pharmaceutical division Deltakos, the 1988 sale of Proservice, and the 1983 restructuring of Hill & Knowlton. Specific items include a report on "Direct Marketing as portrayed in JWT/WPP brochures," the "Magna Karta For Hill And Knowlton Germany" from 1983, and the Proservice Sale Agreement from 1988.

The Finance Series documents company billings worldwide, internal financial reorganizing, and operating expenses. Specifically documented is the 1983 financial reorganization of the J. Walter Thompson Company.

For related material, see other collections in the J. Walter Thompson Company Archives, especially the papers of other Frankfurt office executives, the Frankfurt Advertisements Collection, the JWT Newsletter Collection, JWT Writings and Speeches Collection, and the Frankfurt Film Video Collection.

Descriptive Summary

Title
J. Walter Thompson Company. Frankfurt Office. George Black papers, 1968-1989
Creator
J. Walter Thompson Company. Frankfurt Office.
Extent
39 Linear Feet, 29,250 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English, German, Danish, Dutch, French, Greek, Portuguese, Russian, Spanish, Swedish.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Access to some portions of the George Black Papers is restricted. Personnel and finance files are closed until 2037.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Documents George Black's correspondence with executives at 40 JWT international offices, and material regarding JWT Worldwide ("JWT Weltweit") promotions and restructuring. The series contains letters, telexes, telegrams, rapifaxes, memoranda, notes, sketches, clippings, client lists, printed materials, reports, speeches, articles, advertising copy and stats, and news releases. Arranged alphabetically by city, then chronologically.

The following newsletters have been transferred from the series to the JWT Newsletter Collection: "JWT newsgram" (Johannesburg, 1974) and "News/Nuus" (Cape Town, 1974).

Basic Material, 1972-1973
Box 1
Confidential Reports, 1971, Nov.-1973, Oct.
(2 folders)
Box 1
JWT WELTWEIT, 1980
Box 1
Amsterdam, 1972-1980
Box 1
Athens, 1976-1977
Box 1
Barcelona, 1979-1980
Box 1
Bombay, 1973-1974
Box 1
Brussels, 1972-1980
Box 1
Buenos Aires, 1974
Box 1
Capetown, 1972, 1977
Box 1
Caracas, 1972-1978
Box 1
Chicago, 1971, Dec.-1980
(2 folders)
Box 1
Copenhagen, 1972-1979
Box 1
Detroit, 1972-1980
Box 1
Hong Kong, 1980
Box 1
Indianapolis, 1974
Box 1
Johannesburg, 1972-1980
Box 1
Kuala Lumpur, 1977
Box 1
Lima, 1977
Box 1
London, 1971, Nov.-1980
(13 folders)
Box 1
Los Angeles, 1972-1978
Box 1
Madrid, 1972-1980
Box 1
Manila, 1977
Box 1
Melbourne, 1974
Box 1
Mexico City, 1972
Box 1
Miami, 1979-1980
Box 1
Milan, 1972-1980
Box 1
Montevideo, 1978
Box 1
New Delhi, 1977
Box 1
New York, 1971, Dec.-1974, May
(4 folders)
Box 1
New York, 1974, June-1980
(9 folders)
Box 2
Paris, 1972-1980
Box 2
Rio de Janeiro, 1977
Box 2
San Juan, 1978
Box 2
Santiago, 1977
Box 2
São Paulo, 1972-1977
Box 2
Stockholm, 1972-1980
Box 2
Sydney, 1973-1980
Box 2
Tokyo, 1973-1980
Box 2
Toronto, 1973-1980
Box 2
Vienna, 1971-1980
Box 2
Wellington, 1976, 1979
Box 2
Zürich, 1971-1980
Box 2

Contains typed and handwritten correspondence, memoranda, telexes, surveys, reports, minutes, and other documents relating to the administration of J.Walter Thompson AG in Germany, Austria, and Switzerland. Arranged with a general file first, then by material type.

1978, June-1980
Box 2
Correspondence, 1979-1980
Box 2
Minutes, 1978
Box 2
Monthly assessment, 1976, Dec.-1979
(4 folders)
Box 2
Annual assessment, 1976-1980
(7 folders)
Box 2

Consists of typed and handwritten letters, memoranda, minutes, notes, reports, telexes, telegrams and faxes, articles, clippings, advertisements, copy, presentation materials, photographs, printed material and collateral literature, and contracts relating to all aspects of JWT-Frankfurt's dealings with its clients. Arranged chronologically, then alphabetically by client.

1970, 1973, Braun
(2 folders)
Box 2
1972-1976, Ford/T-Plans
Box 2
1973, Braun
(3 folders)
Box 3
1973, Ford:
(2 folders)
Box 3
Copies
(4 folders)
Box 3
Correspondence
Box 3
Memos, reports, tests
Box 3
Presentations
(3 folders)
Box 3
1973, A-Sunlicht
(13 folders)
Box 3
1973, T-Z
(2 folders)
Box 4
1973-1974, Braun
(3 folders)
Box 4
1973-1974, Braun, Philosophy
(2 folders)
Box 4
1973, Ford, Status report
(2 folders)
Box 4
1973, Nov.-1974, June, Ford ESO
Box 4
1974, Braun
(5 folders)
Box 4
Correspondence
(3 folders)
Box 4
Diverse, Media, Reports
Box 4
Memos
Box 4
1974, Ford ESO, Presentation
(2 folders)
Box 4
1974, A-N
(5 folders)
Box 4
1974, Pan Am
Box 5
1974, Pepsi
Box 5
1974, Pf-T
Box 5
1974, Unilever-Sunlicht
Box 5
1974, V-W
Box 5
1974, July-1976, Oct., Ford ESO, Correspondence
Box 5
1974, Jan.-1976, Oct., Ford ESO, Memoranda
Box 5
1974-1977, Braun, Philosophy
(2 folders)
Box 5
ca. 1975, Braun
(2 folders)
Box 5
Correspondence
Box 5
Media
Box 5
Memoranda
(2 folders)
Box 5
1975-1978, Braun AG
(10 folders)
Box 5
1976, A-Pe
(4 folders)
Box 5
1976, Pfeilring-Z
(3 folders)
Box 6
Allgemein/General
Box 6
Household and Lighter
Box 6
Personal care
(2 folders)
Box 6
International
(2 folders)
Box 6
International/Correspondence
(2 folders)
Box 6
Memoranda
Box 6
Shaver
(6 folders)
Box 6
Business Management
(3 folders)
Box 6
Apollo, Correspondence
Box 6
Apollo
Box 6
Apollo, Copies
(2 folders)
Box 6
1977, A-F
(4 folders)
Box 6
1977, G-Z
(6 folders)
Box 7
Business Management
(2 folders)
Box 7
Corporate Identity
(3 folders)
Box 7
1977-1978, G-N
(4 folders)
Box 7
1978, Braun, Micron
(2 folders)
Box 7
1978, A-Z
(8 folders)
Box 7
1979, A-Ford/Europe
(6 folders)
Box 7
1979, Europe-W
(5 folders)
Box 8
Campari
Box 8
Ford
Box 8
A-Z
(8 folders)
Box 8

Contains typed and handwritten correspondence, memoranda, notes, minutes, reports, transparencies, advertisements and collateral, printed material, clippings, and presentation scripts relating to the acquisition of new product accounts and clients at JWT. Arranged chronologically.

1972-1973, A-Z
(6 folders)
Box 8
1972-1973, Reports
Box 8
1974, A-Z , Reports
(3 folders)
Box 8
1974, Projects
Box 8
1976, A-Z
(4 folders)
Box 8
Multinational
Box 8
Gains and Losses
Box 8
Protokolle/Minutes
Box 9
Markets
Box 9
A-Z
(6 folders)
Box 9
Multinational
Box 9
Protokolle-Minutes
Box 9
Markets
Box 9
A-Z
(3 folders)
Box 9

Contains correspondence, memoranda, telexes, telegrams and faxes, agendas, minutes, reports, presentation scripts, and other documents relating to executive meetings of JWT's international offices. Arranged alphabetically by meeting, then chronologically.

1976, May, Versailles
Box 9
1977, Palma
Box 9
1977, Feb., London
(2 folders)
Box 9
1978, Palma
Box 9
1979, Venice
Box 9
1980, July, Frankfurt
Box 9
EMG/EPG, 1978, Apr., London
Box 9
1978, June, Copenhagen
Box 9
1978, Oct., Milan
Box 9
1978, Dec., London
Box 9
1978-1979
Box 9
1978, Apr.-1979, Nov.
Box 9
1979, Sept., Madrid
Box 9
1979, Dec., London
Box 9
1980, Correspondence
Box 9
1980, Minutes
Box 9
1980, Unterlagen
Box 9
Operating Committee, 1977-1980, Nov.
(3 folders)
Box 9
Worldwide Managers, 1978, 1980
(2 folders)
Box 9

Contains typed and handwritten letters, telexes, telegrams and faxes, memoranda, writings, clippings, articles, notes, copy, client lists, advertisements, printed material, receipts and invoices, programs, invitations, and agendas relating to policies and daily operations of the Frankfurt Office. Arranged alphabetically by original subdivision.

Ad restrictions, 1976
Box 9
1974, 1976
(2 folders)
Box 9
1978-1980
Box 9
Correspondence, 1974-1980, Apr.
(5 folders)
Box 9
Diverse, 1974, 1976
(2 folders)
Box 10
Events, Philosophy, Vorträge, 1976
Box 10
Gruppe für Handel and Dienstleistungen, 1976
Box 10
House Publications, 1974
Box 10
Jahresbericht, 1973, 1980 (2 folders
Box 10
Memoranda, 1974-1979
(5 folders)
Box 10

Consists of typed and handwritten letters, memoranda, telexes, telegrams and faxes, photographs, programs, speeches, invitations, printed material, advertisements, collateral, client lists, invitations, video and tape scripts, broadside newsletters, clippings, and other materials relating to policies and daily operations of the Frankfurt Office. Arranged alphabetically by subdivision, then chronologically.

Memoranda, 1973-1977
(12 folders)
Box 10

Consists of typed and handwritten letters, memoranda, telexes and telegrams, contracts, client lists, reports, brochures, invoices, receipts, order forms, budgets and statistics relating to George Black's direction of the Creative Department and its subdivision, FFF-Produktion. Includes the agenda of the 1973 Noordwijk Seminar and samples of agency corporate advertising production. Arranged alphabetically by subdivision.

1971-1973
(3 folders)
Box 10
Correspondence, 1974
Box 10
Memoranda, 1974
Box 10
Musterrolle, 1973-1974
Box 10
Umsatz, 1973-1974
Box 10

This series contains letters of announcements and congratulations, memoranda, notes, telexes and telegrams, business cards, press releases, and clippings primarily related to George Black's promotion to Chairman of JWT-Frankfurt. Arranged chronologically.

1976-1977
(2 folders)
Box 10

Contains correspondence, telexes and telegrams, memoranda, notes, guest lists, invitations, programs, speeches, printed material, menus, photographs, and receipts relating to all aspects of retirement parties and other official commemorations for senior executives. Arranged alphabetically by executive.

1978
(3 folders)
Box 11
1978, Correspondence
Box 11
Lanigan, Denis, 1980
Box 11

Contains correspondence, articles, minutes, reports, invoices and receipts, agendas, speeches, newsletters, and proposals relating to professional and other organizations of which Black was a member. Arranged alphabetically by organization.

EAAA: Correspondence, 1978-1979
Box 11
1971-1972
(4 folders)
Box 11
Correspondence, 1971-1972
(3 folders)
Box 11

Comprised of typed and handwritten letters, memoranda, telexes and telegrams, programs, agendas, attendee lists, speeches, presentation scripts, invoice receipts, photographs, and printed material relating to seminars attended by JWT employees. Arranged chronologically.

1976, Advertising Age
(3 folders)
Box 11
1976, Eur AM
Box 11
1976-1977, Advanced Professional
Box 11
1976-1980, Creative Directors' Seminar
(2 folders)
Box 11
1978, Mar., Saul Bass
Box 11
1978, Oct., Marketing Week
(2 folders)
Box 11
1978-1980, Sam Meek
(2 folders)
Box 11
1979, TV producers
Box 11
1979-1980, Ford-William D. Laurie program
Box 11

Contains manuscript drafts, presentation scripts, speeches, typed and handwritten notes, and photographs. Arranged chronologically.

1968-1971
(3 folders)
Box 11

Contains correspondence, memoranda, notes, telexes and telegrams, advertisements and reports pertaining to the acquisition by JWT of subsidiary agencies. Arranged alphabetically.

Dettmar, 1979
Box 11
Euro-Advertising, 1978-1980
(2 folders)
Box 11
Intermarco-Farner, 1979
Box 11
Naether, 1980
Box 11
Roux, Seguela & Cayzac, 1978
Box 11
Switzerland, 1980
Box 11
United Kingdom, 1979-1980
Box 11
USA, 1979-1980
Box 11
Wiener Deville & Wälchli-Agency, 1977-1979
Box 11
Wilkens, 1979
Box 11

The series contains letters, telexes, telegrams, rapifaxes, memoranda, notes, sketches, clippings, client lists, printed materials, reports, speeches, articles, advertising copy and stats, and news releases. Arranged alphabetically by office.

Weltweit, Umorganisation, Ernennungen 1981-1982
(2 folders)
Box 12
Weltweit, 1984-1988
(4 folders)
Box 12
Amsterdam, 1981-1988
Box 12
Athens, 1980-1988
Box 12
Atlanta, 1982-1983
Box 12
Barcelona, 1988
Box 12
Bogata, 1983-1985
Box 12
Brussels, 1981-1988
Box 12
Buenos Aires, 1983
Box 12
Caracas, 1981-1987
Box 12
Chicago, 1981-1987
Box 12
Board of Directors, 1984-1986
Box 12
Correspondence, 1981-1986
(2 folders)
Box 12
Finance, 1981-1987
Box 12
Marketing Plan, 1979-1987
Box 12
Monthly Assessment, 1982-1884, Jan.
(2 folders)
Box 12
Denver, 1982
Box 12
Detroit, 1988
Box 12
Dubai, 1985-1987
Box 12
1981-1986
Box 12
Monthly Assessment, 1987
Box 12
Hong Kong, 1986-1988
Box 12
Istanbul, 1985-1988
Box 12
Johannesburg, 1984-1988
Box 12
Kuala Lumpur, 1988
Box 12
Lisbon, 1987
Box 12
London, 1981, Feb.-1988
(8 folders)
Box 12
Los Angeles, 1983-1988
Box 12
Madrid, 1981-1988
Box 12
Manchester, 1986
Box 12
Manila, 1987
Box 12
Melbourne, 1983
Box 12
Mexico City, 1985-1987
Box 12
Milan, 1981-1987
Box 12
Montreal, 1977, 1982
Box 12
New York, 1981-1985
(7 folders)
Box 12
New York, 1986-1988
(3 folders)
Box 13
1981-1986
Box 13
Monthly assessment, 1987-1988
Box 13
Paris, 1981-1988
Box 13
Rio de Janeiro, 1987
Box 13
San Francisco, 1983-1987
Box 13
Santiago, 1986-1988
Box 13
São Paulo, 1986-1988
Box 13
Singapore, 1988
Box 13
Scandinavian Area, 1980-1987
(2 folders)
Box 13
1981-1982
Box 13
Correspondence, 1981-1987
(2 folders)
Box 13
Finance, 1980-1984
Box 13
Marketing plan, 1981-1987
Box 13
Monthly assessment, 1984, Feb.-1987, Nov.
(6 folders)
Box 13
Sydney, 1986-1988
Box 13
Taipei, 1988
Box 13
Tokyo, 1983-1988
Box 13
Toronto, 1983-1985
Box 13
Correspondence, 1981-1988
(3 folders)
Box 13
Target, 1978-1983
Box 13
Upgrading, 1984-1985
Box 13
Washington, D.C., 1988
Box 13
WPP, 1987-1989
Box 13
Correspondence, 1981-1988
(3 folders)
Box 13
General Versammlung, 1983-1988
(2 folders)
Box 13

Contains typed and handwritten letters, memoranda, telexes, surveys, reports, minutes, and other documents relating to the administration of J. Walter Thompson AG in Germany, Austria, and Switzerland. Arranged with general files first, then by material type.

1981-1983, Jan.
Box 14
Correspondence, 1981-1983, Jan.
Box 14
3-Year Plan, 1982-1985
Box 14
1981-1984, Marketing plan: Germany
Box 14
1981-1983, Marketing plan: Frankfurt
Box 14
1980-1985, Reporting requirements
Box 14
1980-1981
(2 folders)
Box 14
Frankfurt Strategy and Policy, 1987
Box 14
1980-1982, Reporting requirements
Box 14
1980-1985, Apr.
(22 folders)
Box 14
1985, May-1988, Aug.
(13 folders)
Box 15

Consists of typed and handwritten letters, memoranda, minutes, notes, reports, telexes, telegrams and faxes, articles, clippings, advertisements, copy, photographs, printed material and collateral, and contracts pertaining to all aspects of JWT-Frankfurt's dealings with its clients. The Account Planning folders contain correspondence, memoranda, clippings, and reports on how and why to establish new divisions for Account Planning (Strategische Planung) and Multinational Client Service at JWT's major international offices. Arranged chronologically, then alphabetically with the Account Planning folders at the end.

ESO
(4 folders)
Box 15
Germany
(5 folders)
Box 15
Upgrading/Candidates
Box 15
Upgrading/Program
Box 15
1980-1982, Ford: Upgrading/Program
Box 16
1981, A-W
(13 folders)
Box 16
Corporate Identity
(2 folders)
Box 16
Correspondence
Box 16
1981-1982, Ford
(2 folders)
Box 16
1982, A-Kellogg
(12 folders)
Box 16
1982, N-Z
(2 folders)
Box 17
1982, Reynolds
Box 17
1982-1983, Kraft: Umbrella
(3 folders)
Box 17
1982-1984, Reynolds
Box 17
1982-1985, Sunlicht, "Andy," Correspondence
(2 folders)
Box 17
1982-1984, Sunlicht, "Andy,"
(2 folders)
Box 17
1982-1984, Sunlicht, "Andy," Scripts
(5 folders)
Box 17
1983, A-Z
(10 folders)
Box 17
1984, A-Z
(15 folders)
Box 18
1984, Reynolds
Box 18
1984-1985, Ford
(3 folders)
Box 18
1985, A-Z
(9 folders)
Box 18
1986, A-Z
(13 folders)
Box 19
1987, A-Z
(10 folders)
Box 19
Campari
(2 folders)
Box 19
De Beers
Box 19
A-Kellogg
(3 folders)
Box 19
1988, Kraft-Z
(4 folders)
Box 20
Account Planning/Strategische Planung, 1985-1986
(2 folders)
Box 20

Contains timetables, letters, memoranda, telexes, notes and minutes, evaluations, reports, clippings, photographs, and collateral literature related to agency evaluation for the purposes of client retention and maintaining appropriate levels of communication between client and agency. Arranged chronologically.

1979-1989, Requirements and Agency Evaluation, Correspondence
Box 20
1979-1989, A-Z
(10 folders)
Box 20

Contains typed and handwritten letters, memoranda, notes, minutes, reports, transparencies, advertisements and collateral, printed material, clippings, presentation scripts, and other materials relating to the acquisition of new product accounts and clients at JWT. Arranged chronologically, then alphabetically.

Reports
Box 20
Protokolle (minutes)
Box 20
Markets
Box 20
A-Z
(4 folders)
Box 20
Protokolle
Box 20
A-Z
(2 folders)
Box 20
Protokolle
Box 20
Markets
Box 20
A-Z
(4 folders)
Box 20
Protokolle
Box 21
A-Z
(3 folders)
Box 21
Protokolle
Box 21
A-Z
(4 folders)
Box 21
1987-1988
(5 folders)
Box 21
A-Z
(4 folders)
Box 21
1988-1989: Protokolle (minutes)
Box 21

Contains typed letters, memoranda, telexes, telegrams and faxes, agendas, minutes, reports, presentation scripts, and other documents relating to executive meetings of JWT's international offices. Arranged alphabetically by meeting, then chronologically.

1986-1987, Correspondence
Box 21
1986, Minutes
Box 21
Media, 1986-1987
Box 21
Creative Planning Board, 1985-1986
Box 21
1980/1981: Barcelona
Box 21
1982, Mar.-Apr.: Madrid
Box 21
1983, May: Hamburg
Box 21
1985, 1988: Correspondence
Box 21
Correspondence
Box 21
Program
Box 21
1985: Unterlagen
Box 21
1986: Minutes
Box 21
1986-1988: Unterlagen
Box 21
1987: Minutes
Box 21
1988: Minutes
Box 21
1981: Correspondence
Box 22
1981: Minutes
Box 22
1981: Unterlagen
Box 22
1982-1984: Correspondence
Box 22
1982-1984
(2 folders)
Box 22
1982-1987: Minutes
(3 folders)
Box 22
GL, 1983-1986
Box 22
Correspondence, 1981-1988
Box 22
Minutes, 1981-1982
Box 22
Unterlagen, 1981-1983
Box 22
Minutes, 1983-1984
Box 22
Unterlagen, 1984-1988
(3 folders)
Box 22
Minutes, 1985-1988
Box 22
Operating Committee, 1980, Dec.-1986, Sept.
(5 folders)
Box 22
PDG, 1986
Box 22

Contains typed and handwritten letters, telexes, telegrams and faxes, memoranda, manuscripts, clippings, articles, notes, copy, client lists, advertisements, printed material, receipts and invoices, programs, invitations, agendas, and other documents relating to policies and daily operations of the Frankfurt Office. Arranged alphabetically by subdivision, then chronologically.

1981-1986
(3 folders)
Box 22
Correspondence, 1981-1986
(5 folders)
Box 22
Director's Meeting, 1979-1986
(2 folders)
Box 23
Diverse, 1978-1985
(4 folders)
Box 23
Ernennungen, Umorganisation, 1980-1983
Box 23
Ernennungen, Organisation, 1985
Box 23
Events, 1979-1985
(3 folders)
Box 23
Initiative, 1982
Box 23
Memoranda, 1980-1986
(4 folders)
Box 23
Presse, 1985-1986
Box 23
Visitors, 1978-1986
(2 folders)
Box 23
Vorträge, Tagungen, 1986
Box 23

Consists of typed and handwritten letters, memoranda, telexes, telegrams and faxes, photographs, programs, speeches, invitations, printed material, advertisements, collateral, client lists, invitations, video and tape scripts, broadside newsletters, clippings, travel documents, and other materials relating to policies and daily operations of the Frankfurt Office. Arranged alphabetically by subdivision, then chronologically.

1984
(4 folders)
Box 23
Portrait, 1984
(3 folders)
Box 23
1987
(4 folders)
Box 23
WPP Takeover
(2 folders)
Box 23
1988
Box 23
1988
(3 folders)
Box 24

Holds typed and handwritten correspondence, interview minutes, job descriptions, resumes, evaluations, consultant billings, policy information regarding international transfers, raises, loans, vacation time, JWT's staffing system, and other related issues. The series contains typed and handwritten letters, memoranda, job descriptions, resumes, telexes and telegrams, transfer agreements, and other documents relating to JWT hiring and employment policies. Arranged chronologically, then alphabetically.

1976-1982
Box 24
1976-1982, Current, A-Z
(4 folders)
Box 24
Consultants
Box 24
A-Z
(4 folders)
Box 24
1979-1982, Unit Staff
Box 24
1982-1988, Bewerbungen, A-Z
(5 folders)
Box 24
1983-1988, Correspondence
Box 24
1983-1988
(2 folders)
Box 24
1983-1988, A-Z
(3 folders)
Box 24

Contains letters, telexes and telegrams, memoranda, notes, guest lists, invitations, programs, speeches, printed material, menus, photographs, and receipts relating to all aspects of retirement parties and other official commemorations for senior executives. Arranged alphabetically by executive, then chronologically.

1981, Member of the Board
Box 24
1984, 30th Anniversary
Box 24
George Black, 1988
(2 folders)
Box 25
Peter Gilow, 1988
Box 25
Denis Lanigan, 1986
Box 25

Contains typed and handwritten letters, manuscripts, clippings, articles, press releases, notes, and interviews with, by or about George Black. Arranged chronologically.

1980-1988
(3 folders)
Box 25

Contains typed letters, articles, minutes, reports, invoices and receipts, agendas, and other documents relating to professional and other organizations of which Black was a member. Arranged alphabetically by organization, then chronologically.

1980-1982
Box 25
1980-1981, Correspondence
Box 25

Comprised of typed and handwritten letters, memoranda, telexes and telegrams, programs, agendas, attendee lists, speeches, presentation scripts, invoice receipts, photographs, printed material, and other documentation relating to seminars attended by JWT employees. Arranged chronologically, then alphabetically by seminar.

1979-1981, Creative orientation
Box 25
1976-1981, Noordwijk-James W. Young
Box 25

Contains index lists. Arranged chronologically.

1968-1987, Indices
Box 25
1982-1983, MRC List
Box 25

Contains letters, memoranda, notes, telexes and telegrams, advertisements, reports, and other documents relating to the acquisition by JWT of subsidiary agencies. Arranged alphabetically.

1977-1981
Box 25
1980-1981, Austria
Box 25
1981-1982, Getas
Box 25

Contains letters, memoranda, telexes and telegrams, notes, press releases, newsletters, sales agreements, guestlist, flyers, and other documents relating to JWT subsidiaries and divisions. Arranged alphabetically by company.

1982-1985
Box 25
Basis research, 1982-1987
Box 25
JWT Corporate Communications, 1982-1985
Box 25
Deltakos, 1979-1987
Box 25
JWT Direct, 1985-1988
Box 25
JWT Düsseldorf, 1982-1987
Box 25
JWT Hamburg, 1982-1988
Box 25
Hill & Knowlton, 1982-1988
(2 folders)
Box 25
Proservice, 1988
Box 25
T&A, 1978-1984
Box 25

Holds financial data, targets and planning estimates, billing and cost summaries, audit reports, operating results, executive personal expenses, executive report summaries with recommendations, and JWT stock. Contains typed and handwritten letters, memoranda, news releases, telexes and telegrams, audit reports, Profit Plans, Three-Year Plans, Operating Results, and other documents relating to JWT-Frankfurt's Finance Department. Arranged alphabetically by subdivision, then chronologically.

1983-1984
(5 folders)
Box 25
Audit report, 1986
Box 25
Correspondence, 1977-1982, Mar.
(6 folders)
Box 25
Correspondence, 1982, Apr.-1988
(7 folders)
Box 26
GWA-prognose, 1981
Box 26
Kostenrechnung, 1985-1988
(4 folders)
Box 26
Operating results, 1977-1983
(3 folders)
Box 26
Personal expenses, 1979-1988
(2 folders)
Box 26
Plandaten, 1980-1982
Box 26
Prof. Incentive plan, 1986
Box 26
Profit plan, 1980-1988
(6 folders)
Box 26
Targets, 1985-1988
(2 folders)
Box 26
Three-Year plan, 1977-1979
Box 26

Historical Note

DateEvent(s)
1928 August 28George Malcolm Black born in Crescent City, California
1945-1949Earned Bachelor of Arts Degree in Journalism from Stanford University
1950Employed by Time, Inc.
1950-1954Served in the United States Air Force as Russian Language Specialist
1954-1956Started as Media Planner and Buyer at J. Walter Thompson's San Francisco Office
1956-1957Moved to JWT's New York Office as International Account Representative
1957-1959Transferred to JWT's Frankfurt Office as Account Director
1960-1961Named Creative Director of JWT-Frankfurt
1962-1965Prepared and Opened JWT's Zurich Office
1965-1967Made Managing Director of JWT-Antwerp
1967Returned to JWT-Frankfurt to coordinate European Kraft Accounts
1968Named Executive Creative Director of JWT-Frankfurt
1973Appointed Managing Director and Deputy Chairman of JWT's Frankfurt Office
1977Made Chairman and Chief Executive Officer of JWT-Frankfurt
1981Appointed to Board of Directors of JWT's parent company
1988Retired from J. Walter Thompson Company

George Black and his wife Bibi currently reside in Monells, Spain.

Subject Headings

Preferred Citation

[Identification of item]. J. Walter Thompson Company. Frankfurt Office. George Black Papers, 1968-1989. The John W. Hartman Center for Sales, Advertising & Marketing History. David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The George Black Papers were transferred to the Special Collections Library from the J. Walter Thompson Company (JWT) Frankfurt Office in 1995. Processing of this collection was supported in part by gifts from J. Walter Thompson GmbH (JWT's Frankfurt Office), the J. Walter Thompson Company Fund, and the John and Kelly Hartman Foundation.

Processing Information

Processed by Sylvia Pfeiffenberger

Completed August 1997

Encoded by Lisa Stark

This finding aid is NCEAD compliant.

The original organization of the material has been retained in large part. The only change that was made was to break up the strictly chronological arrangement of all records by business year so that the individual series could be brought together and would cover the entire range of years for which records exist. The client names have also been retained according to the filing system of the Frankfurt Office. Although Lever-Sunlicht is a 100% subsidiary of Unilever, some of JWT-Frankfurt's correspondence with this client is filed under "L" or "S"and not "U." Similarly Eastman Kodak Company is referred to in correspondence as "Kodak," and is filed under "K." Advertisements have been photocopied, and originals have been transferred to the Frankfurt Advertisement collection. Newsletters from JWT offices other than Frankfurt have been transferred to the J. Walter Thompson Company Archives Newsletter Collection. The majority of speeches and writings by JWT authors, other than Black, have been transferred to the J. Walter Thompson Company Archives Writings and Speeches Collection.