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Guide to the J. Walter Thompson Company. Frankfurt Office. Herbert Brungs Papers, 1969-1988

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Herbert Brungs was the former chairman OMG (chief operating officer) and managing director (Geschäftsführer) at JWT Frankfurt, Germany, office.

The papers of Herbert Brungs span the years 1969 to 1988 and document Brungs' activities as representative to the German trade organization GWA and the as the executive in charge of employee education. The collection contains general files, client files, organizations files, and writings and speeches files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company. Frankfurt Office.
Title
J. Walter Thompson Company. Frankfurt Office. Herbert Brungs papers 1969-1988
Language of Material
English, German
Extent
6 Linear Feet, 5000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Herbert Brungs Papers span the years 1969 to 1988, with the bulk from the 1980s. The papers document Brungs' activities as the representative to the German trade organization GWA and as the executive in charge of further education of employees and managers through seminars and classes. Specific topics documented the opening of the JWT office in Düsseldorf; the introduction of computers systems at JWT-Frankfurt; correspondence with academics interested in the advertising industry; relations with a few big clients such as CMA (agricultural industry) and Deutscher Wein (trade organization for German wine); communication with the GWA concerning the relationship between the industry and politicians; industry excellence awards; and internal and external seminars and their evaluations. The collection consists of typed and handwritten correspondence; external and internal memoranda; articles and presentations (typed or offprints) accompanied by charts and graphs; and some other printed material. Approximately 70 percent of the collection is in German. Only correspondence with foreign offices and clients as well as some of the subject material is in English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains Brungs' domestic and foreign correspondence, mostly with private individuals seeking information on JWT, clients, and other offices. Other items include internal memoranda and reports, background information on the advertising industry or specific campaigns, files on subsidiary offices (Düsseldorf) and organizations (Deltakos), personnel files, records relating to advertising competitions, and some presentation scripts. The series contains typed and hand-written letters in originals and photocopies, memoranda, reports, minutes, printed material, notes, telexes, charts and graphs, questionnaires, contracts, and other documents concerning JWT-Frankfurt. Arranged alphabetically by type of record, thereunder chronologically.

Background, 1980-1987
(5 folders)
Box 1
Beverages, 1982-1987
(2 folders)
Box 1
Business Managers, 1982-1983
Box 1
Cars, 1987
Box 1
Computer Systems, 1984-1987
(3 folders)
Box 1
General, 1980-1981
(2 folders)
Box 1
Foreign, 1983-1987
Box 1
German, 1983-1987
(7 folders)
Box 1
Deltakos, 1983-1986
(2 folders)
Box 1
Correspondence, 1987
Box 1
Direct Marketing, 1987
Box 1
Finance, 1987
Box 1
Lease, 1987
Box 1
Memoranda/Hausmitteilungen, 1987
Box 1
New Business, 1987
Box 1
General, 1982-1987
(4 folders)
Box 2
Internal, 1981-1986
Box 2
Finances, 1985-1987
(3 folders)
Box 2
Hill & Knowlton, 1987
Box 2
Memoranda/Hausmitteilungen, 1980-1987
(7 folders)
Box 2
Organizational Committee
(4 folders)
Box 2
Reports, 1986
Box 2
Personnel, 1983-1987
(3 folders)
Box 2
Policies, 1986
Box 2
Proservice, 1986
Box 2
Telexes, 1980-1981
Box 2
Workers' Council, 1980-1987
(4 folders)
Box 2

Consists of typed and handwritten domestic and foreign correspondence, telexes, notes, ad copy, contracts, memoranda (Haus-Mitteilungen), presentations and briefings, reports (Kontaktberichte), and research concerning the accounts with which Brungs was involved. Clients represented include Bacardi, Kraft, Deutscher Wein (German Wine), De Beers and Eckes. Organized alphabetically by client for the major accounts, followed by a brief series of various clients. Within some of the larger accounts, the files are divided by topic (thereunder chronologically).

Client Lists, 1982-1988
Box 3
Hosie, 1982-1984
Box 3
Market Planning, 1981-1982
Box 3
Miscellaneous, 1981-1982
Box 3
Regent, 1982-1984
Box 3
Reports, 1981-1982
Box 3
Research, 1984
Box 3
CMA, 1980-1987
(4 folders)
Box 3
Briefing, 1986
Box 3
Presentation, 1986
Box 3
Research, 1986
Box 3
General, 1981-1985
(2 folders)
Box 3
Presentations, 1969-1987
(5 folders)
Box 3
General, 1970-1986
(10 folders)
Box 3
Basisresearch, 1976-1977
(2 folders)
Box 3
Ad Copy, 1986
Box 4
Contract, 1981-1984
Box 4
Correspondence, 1983-1986
(2 folders)
Box 4
Memoranda/Hausmitteilungen, 1983-1986
Box 4
Presentations, 1985
Box 4
Reports, 1986
Box 4
Kraft, 1981-1982
Box 4
Platin, 1986
Box 4
Client Lists, 1981-1987
(4 folders)
Box 4

Consists of typed and handwritten correspondence and telexes, booklets and pamphlets, orders and receipts, presentations and speeches, memos, and clippings from newspapers and journals. Also includes festival programs and numerous files related to marketing seminars. Divided into two main sections: internal seminars organized by JWT and attended by office members or outsiders; external seminars organized by outsiders and attended by members of JWT-Frankfurt. Thereunder organized by main topic of the seminar.

General, 1984, 1986
(2 folders)
English Language, 1982-1986
Personnel, 1984
Evaluations, 1984
Communication, 1983
Dialectics, 1983-1985
Employment Agency, 1987
Executive Secretaries, 1983-1985
New Business, 1986
Organization, 1976-1979
(2 folders)
Organization, 1980-1988
(4 folders)
Box 6
Account Planning, 1985-1987
(2 folders)
Box 6
Advertising Workshop, 1978-1979
Box 6
Background, 1976-1988
Box 6
Creative Advertising, 1983-1986
Box 6
Briefings, 1987
Box 6
Correspondence, 1987
Box 6
Papers, 1987
Box 6
Management, 1987
Box 6
Management Development, 1985-1986
Box 6
Market Research, 1982-1984
Box 6
Marketing, 1978
Box 6
Media Workshop, 1987
Box 6
Professional Development, 1986
Box 6
Rhetoric, 1983-1987
(2 folders)
Box 6
Senior Management, 1978-1986
(2 folders)
Box 6
Synectics, 1985-1986
Box 6
T-Plan, 1984-1986
Box 6
Toolkit, 1986-1988
Box 6
Young Professionals, 1977-1987
(3 folders)
Box 6
Occasions, 1974-1982
Box 6

Consists of letters (Rundbriefe and Chefbriefe), photocopies, telexes, reports, papers, charts concerning JWT-Frankfurt's participation in GWA (Gesellschaft Werbeagenturen, later Gesamtverband Werbeagenturen), the German advertising industry's trade organization. Also includes general salary information and reports of JWT expenses. Arranged according to the categories established in Brungs' original material.

Listing Submissions, 1983-1987
Annual Meetings, 1982
Audits, 1982
Betriebsvergleich, 1981-1987
(4 folders)
Chefbriefe, 1981-1987
(5 folders)
Correspondence, 1981-1987
(4 folders)
Correspondence, 1981-1987
(8 folders)
Box 5
Effie, 1985-1986
Box 5
International, 1982, 1985
(2 folders)
Box 5
Media, 1985
Box 5
Meetings, 1985-1986
Box 5
Minutes, 1984-1986
Box 5
Miscellaneous, 1985-1987
Box 5
Notes, 1986
Box 5
Rundbriefe, 1987
Box 5

Consists of type-written and photocopied articles, talks, and presentations on marketing topics, occasionally annotated by the author or reader. Also includes some offprints of articles. Organized by language, thereunder chronologically.

English, 1982-1986
German, 1984

Historical Note

Chronology List

DateEvent(s)
1927Born
1948Graduated from high school with Abitur
1949Graduated from Agricultural College, with Wine growing specialty
1949-1951Attended University Bonn as a student in Economics and Chemistry
1956-1958Employed as Assistant Manager in Advertising Department at Ford Motor Company
1957-1959Attended advertising school
1958-1959Served as Vice President for merchandising at Display International
1959-1961Served as representative at the Heumann advertising agency
1961Joined JWT
1961-1963Served as account representative for Lux liquid, Suwa detergent, Maggi soups, Findus deep frozen food
1964-1965Served as senior representative for Kraft cheese products
1966-1967Served as account supervisor for all Kraft products
1966-1967Served as head of sales promotion group
1967-1968Served as acount representative for Kraft trade, Kraft coordinator for Central America and Oscar Mayer canned food at JWT-Chicago
1969-1970Served as account supervisor and associate director for all Kraft products
1970-1986Served as account supervisor and associate director for the German Wine council
1970-1977Served as account supervisor and associate director for Birkel noodles
1973-1979Served as management supervisor and director for Pepsi
1973-1979Served as management supervisor for the German Fish council
1976-1977Served as unit manager and director for all Kraft products, the German Wine council, the German Fish council, Pepsi and Birkel noodles
1976-1979Served as unit manager and director for the Butter council
1977-1979Served as unit manager and Geschäftsführer (executive director) all Kraft products, the German Wine council, the German Fish council, the Butter council, Pepsi, Warner Lambert, PanAm, and Südmilch
1980-1986Served as chief executive officer in charge of Bacardi, German wine, and the German Sugar council
1986Served as chairman OMG (chief operating officer) and Geschäftsführer (executive director) in charge of the German Sugar council, German wine, Computerland, Burger King, and Deutsche Bank

Subject Headings

Related Material

Related Material

For related materials, see other collections in the J. Walter Thompson Company Archives, especially the papers of other Frankfurt office executives in the JWT Frankfurt Office Records, including:

Paul-G. Siebel Papers

Hans Ihlefeld Papers

Harry Clark Papers

Peter Gilow Papers

Denis Lanigan Papers

Additional information may be found in the

Thomas Sutton Papers and the

Don Johnston Papers

Preferred Citation

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Herbert Brungs Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Herbert Brungs Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1995.

Processing Information

Processed by Norbert Schürer, 2000

Encoded by Jessica Wood, July 2009

Accession 1996-009 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.