DACS

jwtfrankfurtclark Inventory of the J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated Processed by: Kai Evers and Jessica Wood; machine-readable finding aid created by: Stephen Douglas Miller and Jessica Wood The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003086933

Machine-readable finding aid derived from XML authoring program. Date of source: April 2010Processed by Kai Evers, August 1996; additional processing by Jessica Wood, March 2010; finding aid encoded by Stephen Douglas Miller and Jessica Wood, David M. Rubenstein Rare Book & Manuscript Library, Duke University, April 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated Material in English, Spanish, French, Portuguese, Norwegian, Japanese, German. 16.85 Linear Feet 12,640 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to researchers until Use Copies can be produced.

In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Harry Clark Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Harry Clark Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 1987 and 1993.

Processing Information

Processed by Kai Evers, August 1996; additional processing by Jessica Wood, March 2010

Encoded by Stephen Douglas Miller, 1996; Jessica Wood, April 2010

Accessions 791114B, 820712, 830202, 830502, 830718, 830817, 830819, 831130, 870807, 93-043 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note 1935, Sept. 5 Born Harold Frank Clark, Jr., Norwalk, Conn. 1957 BA, Amherst College, Amherst, Mass. 1957-1959 MA, English Literature, Stanford University 1959 International Representative, JWT New York Office 1965Account Supervisor, JWT Frankfurt Office 1967 PhD, English Literature, Columbia University; dissertation titled Dickensian Journalism: A Study in <emph render="doublequote">Household Words</emph> 1969Director, JWT Frankfurt Office 1970Managing Director, JWT Frankfurt Office; Management Supervisor on major accounts 1974Senior Vice President of JWT, relocated to New York 1977Group Account Director on Labatts, Reader's Digest and, in 1979, Burger King accounts 1983Managing Director, Landsdowne Advertising, a division of JWT-USA 1984Senior Vice President, Director of Communications and Development. 1988Retired from JWT; co-founded Smith Clark Associates, a consulting firm based in Princeton, N.J. 2009 Feb. 4Died, Princeton, N.J.

Clark served on the Princeton (N.J.) Borough Zoning Board, the Amenia (N.Y.) Zoning Board of Adjustment and the Master Planning Committee; member of the Board of Directors of the McCarter Theatre, Princeton Singers and Trenton Children's Chorus. He was also active in the theater and appeared in several local productions. [Sources: J. Walter Thompson Company Biographical Information; Princeton Town Topics obituary Feb. 18, 2009]

Collection Overview

The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. The collection also includes agency slide presentations, tear sheets, as well as photographs and other memorabilia of advertising events. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Correspondence and other items exist in several languages and have not been translated into English.

Collection Arrangement

The collection is arranged into eleven series: General Office Files, Client Files, Correspondence, Frankfurt Office, International Offices, Meetings, New Business, Reports, Writings and Speeches, Audiovisual Materials, and Oversize Materials. General Office Files contain administrative forms, personnel lists, financial records, and other files related primarily to the running of JWT's U.S. offices. Client Files include correspondence, contracts, marketing plans, presentations, and promotional materials relating to domestic and international accounts. Correspondence includes Clark's correspondence with JWT employees, as well as with charitable and other organizations. Frankfurt Office files include client files, correspondence, and new business files relating to Clark's career as Managing Director of the Frankfurt Office, 1970-1973. International Offices files contain correspondence, marketing plans, and other documents related to JWT's international offices. Meetings consist of charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. New Business files contain presentations, plans, meeting files, and marketing plans related to JWT new accounts prospects. Reports consist of annual reports and operations reviews documenting the financial and organizational performance of JWT domestic and international offices. Writings and Speeches include primarily printed texts of speeches given by Clark and other JWT advertising executives. Audiovisual Materials consist of audio cassettes related to the 1984 World Advertising Forum. Oversize Materials include large-format items removed from the previous series.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Clark, Harry (Harold Frank, Jr.), 1935-2009. J. Walter Thompson Company. J. Walter Thompson Company. Frankfurt Office. J. Walter Thompson Company. New York Office. Braun. Chevron Corporation. De Beers Consolidated Mines. Eastman Kodak Company Kellogg Company. Pan American Airways Corporation. Unilever (Firm) Advertising--Germany. Advertising--Germany--History--20th century. Advertising--United States. Advertising--United States--History--20th century. Advertising agencies. Advertising agencies--Germany. Advertising agencies--United States. Advertising executives. Advertising--Management. Audiocassettes. Clippings. Manuscripts (document). Photographs. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Rena Bartos Papers

Colin Dawkins Papers

Don Johnston Papers

Dan Seymour Papers

Thomas Sutton Papers

Frankfurt Office. George Black Papers

Frankfurt Office. Hans Ihlefeld Papers

Frankfurt Office. Paul-G. Siebel Papers

Contents of Collection General Office Files, 1945-1986 (2 boxes)

Includes administrative forms, personnel lists, financial records, and other files related primarily to the running of JWT's U.S. offices. Original folder titles were maintained and items were arranged alphabetically.

1Client-agency evaluations, 1985 Committees, 1974-1975 Effie Awards applications, 1984 Financial papers Consolidated cost data, 1957-1972 International cost data, circa 1958-1971 Monthly assessment summaries, 1975 New York Office Cost data, 1965-1974 Profits and losses, 1965-1980(2 folders) Profits and losses by client, 1975 Profits by client, circa 1945-1964(1-2 of 3 folders) 2Profits by client, circa 1945-1964 (continued)(3 of 3 folders) Profit-sharing trust, 1964, 1969 Formal Reporting Procedures, all offices, 1974 Formal Reporting Requirements Non-U.S. offices, 1976 U.S. offices, 1976 Internal and external communications, 1974-1975 JWT Communications Program, Second Quarter Review, 1975 JWT employees in commercials, 1975 JWT mock résumé, circa 1986 Management news summary, 1984-1987 Media Department personnel, 1975 Metric system, 1975 New York Times Information Bank, 1975 Organization chart, 1975 Outside directors, 1975 Pension Reform Act of 1974, 1975 Strategic Services Department, 1986 U.S. offices Atlanta, 1974 Chicago, 1974-1975 Detroit, 1974 Indianapolis, 1974 Los Angeles, 1974-1975 San Francisco, 1974 1976 calendar, 1975 Client Files, 1961-1987 (6 boxes)

Includes typed and handwritten, correspondence, telexes, notes, contracts, marketing plans, memoranda, presentations, promotional materials, reports, and research concerning the domestic and international accounts with which Clark was involved. Original folder titles were maintained and items were arranged alphabetically by client.

3General Aligned Client List, 1976 Client costing, 1974 Client evaluation, 1973 Client information search, 1973 Cost Saving, 1987 International clients, Summary of Account Reviews, 1976 Miscellaneous clients, 1975 Multinational clients, 1975 U.S. client booklets, 1974 Alpargatas, 1976 AT&T, 1973 Baker-Beech Nut Corporation General, 1973-1976(3 folders) Happy Meal Times for Your Baby, 1976 Bluebell, 1973, 1976(2 folders) Braun, 1976 British-American Tobacco Co., Ltd., 1976 Brown & Williamson, 1976 Caltex, 1976 Carrier International General, 1974 Summary of agency presentation, 1974 Champion, 1976 Chesebrough-Pond's, 1976 Chevron General, 1976 Draft for a Plans Board document: Chevron of Europe: 1974 Considerations in Case of Gasoline Shortage, 1973 Christian Dior, slides, undated Courvoisier, 1976 De Beers General, 1974-1976(1-2 of 10 folders) 4General, 1974-1976 (continued)(3-10 of 10 folders) Gem Advertising, Publicity and Promotion, Spain, 1974-1975 5Gem Diamonds: Marketing Recommendations for 1976, 1975 Gem Diamonds: Marketing Recommendations for 1977, 1976 Gem Diamonds: Proposals for Marketing Large Stones, 1975 1977 Recommendation for De Beers Consolidated Mines, 1976 Eastman Chemical, 1976 Eastman Kodak General, 1976 International Coordination of the Eastman Kodak Account, 1976 Ford Motor Company, 1976 Foreign Vintage, 1976 Fund America, 1976 Gillette, 1976 Goldman Sachs, 1976 Guinness, 1973-1976 Hallmark, 1976 Hills Bros., 1976 Interbank, 1976 Intercard, 1976 Johnson & Johnson, 1974-1976 Kawasaki, 1976 Kellogg's General, 1976(2 folders) Brochures, 1976 Distribution lists, 1976 [Packaging folder removed to Oversize Materials.] Public Relations Education Program, 1977 Hans Ruter Visit, 1976 6Key Biscayne General, 1974-1975 Meeting, 1976 Klaus Jacobs, 1976 Knorr, 1976 Kraft, 1976 Lejaby, 1976

[Some items removed to Oversize Materials.]

Lever Brothers, Analysis of Lever Brothers' and Competitive Promotions for 1958-1960, 1961 Lyons Maid Ice Cream, 1976 Malaysian Airways, 1976 Mentholatum, 1976 Milupa General, 1976(2 folders) Market Viability of Milupa Infant Food, 1975 Nestlé, 1976 Novamark, 1975-1976 Pan American Airways General, 1976

[Some items removed to Oversize Materials.]

Ad Kit, 1977 PepsiCo, 1976 RCA, Marketing Concept of Campaign Planning, 1971 Rustenburg Platinum Mines General, 1976(1-2 of 4 folders) 7General, 1976 (continued)(3-4 of 4 folders) Billings, 1976 Matthey Bishop file, 1976 Budget, 1976 Call reports, 1976(2 folders) Creative, 1976

[Some items removed to Oversize Materials.]

Letter of terms, 1976 Platinum in the U.S., 1976 Presentation book Proposal Platinum News, 1976 Presentations, 1976 8Reckitt & Colman file, 1976 Retail decisions, 1975-1976 Shearman & Sterling file, 1976 Trip, 1976(2 folders) Schering Plough, 1976 S.C. Johnson, 1976 Schweppes, 1976 Scott, 1976 Seven-Up, 1976 Singer, 1976 Scientifically Treated Petroleum (STP), 1976 Studebaker-Worthington, 1976 Teledyne Water Pik, 1976 Unilever General, 1976(2 folders) JWT Discussion Group, 1975, Nov. 6-7 United States Marine Corps, Communications Plan, 1974 Warner Lambert General, 1976 Presentations, 1987(2 folders) W.F. Young, 1976 Whitehall, 1976 Wimpy's, 1976 Worthington Pump, 1976 Wrangler, 1976 Correspondence, 1973-1988 (4 boxes)

Comprised of correspondence primarily between Harry Clark and other JWT employees, as well as Clark's communications with charitable and other organizations. Also contains interoffice communications such as notes, memoranda, and reports, as well as some personal correspondence. Some of the correspondence arrived grouped in Chronological Books ordered by date; these groupings were maintained. Original folder titles were maintained and items were arranged alphabetically.

Advertising Research Foundation, 1976 American Marketing Association, 1976 Blood Drive, 1976 Bonus Payments Policy, 1976 Century Lausanne, 1974 Challenges and Responses letter, 1976 Christmas gifts and cards, 1976 9Chronological memo file, 1974(6 folders) Chronological memos to all managers, 1975 Client-office assessment list, 1976 Committees, miscellaneous files, 1974 Company policy, 1974 10Dentsu Advertising, 1974 Dialog (Public Communications Division of JWT) General, 1974 Assessment letter, 1975 Discovery Center, 1974 European Association of Advertising Agencies, 1974 European Central Services, 1974 Euroscope, 1974 Food Exhibits, 1973 Ken Fraser visits, 1975-1976(2 folders)

[Includes reports: JWT-Unilever Worldwide Billings, Costs and Profits; Status of Commercial Radio Around the World.]

Roger Gould memoranda, 1978 Lou Harris Studies memoranda, 1975 Harvard University, 1975 Jack Hilton, 1975 International Advertising Association, 1974 International art file, 1974 International Marketing and Media (Media Decisions), 1974 JWT Advertising Group, 1976 JWT art collection, 1976 JWT contract, 1974 JWT corporate identity, 1975 Dr. Christopher Lovelock correspondence, 1975 Media Department memos, 1975 Memos to international managers, 1974 Miscellaneous correspondence, 1975 11Miscellaneous memoranda, 1973-1974, 1987-1988(2 folders) Nassau Inn, 1975 New York Advertising, 1974 New York Jazz Museum, 1975 Personal correspondence, 1975 Public relations, 1975 Henry Simmons memos, 1975 Staff memos, 1976 Tate & Lyle memos, 1976 Michael Thomas Language Center, 1973-1975 WPP-JWT takeover, 1987 Frankfurt Office, 1970-1973 (8 boxes)

Includes material relating to Harry Clark's career at the J. Walter Thompson GmbH advertising agency while he was Managing Director of the Frankfurt, Germany office, 1970-1973. The papers document Clark's work with major clients at JWT's Frankfurt office. The materials primarily concern his work with international clients such as De Beers, Pan American, and Unilever, and provides insight into the close coordination and cooperation among JWT's international offices when working with such clients. The papers consist of correspondence, telexes, memoranda, notes, reports, photoboards, advertisements, photographs, clippings, and printed materials. Clients of the company represented in the collection include Braun, De Beers, Glücksklee, S.C. Johnson, Kellogg, Pan Am, and Unilever. Correspondents include clients such as Burda Du Pont, Eilebrecht, Ford, Maggi, Pan Am, and Wick Pharma; other JWT Offices; and JWT executives including Don Johnston, Peter Durham, and Myron R. May. The majority the collection (approximately 70%) is in English, and the remainder is in German.

For related material, see the papers of other Frankfurt office executives, Frankfurt print advertisements, and the Frankfurt video collection.

Processing Note

The series has been arranged into four subseries: Client files, Correspondence, International offices, and New business. The original organization of the material has been retained in large parts. The only change that was made was to break up the strictly chronological arrangement of all records by business year so that the individual series could be brought together and would cover the entire range of years for which records exist. No documents have been removed. The client names have also been retained according to the filing system of the Frankfurt Office. All newsletters from other JWT Offices have been transferred to the newsletter collection.

Client Files,

Documents Clark's day-to-day work for his clients; the development of campaigns and the production of advertisements; campaign presentations; and marketing schemes used by the Frankfurt office. Clark supervised the accounts for Braun, De Beers, Glücksklee, S.C. Johnson, Kellogg, Pan Am, and Unilever. From 1971-1973, the series contains detailed information about JWT Frankfurt's work for these clients. Included is the correspondence with clients, JWT Frankfurt's budget and campaign planning including scripts and layouts, Clark's attendance at client conferences, and his communication with other JWT Offices on behalf of these accounts. The Pan Am files reveal some of the particular German sensitivities in the advertising market (such as the 1972 Luxembourg advertisement). Almost half of this series concerns Clark's work for several Unilever accounts. Under the heading Unilever, insight is provided into his efforts for various Elida Gibbs and Lever-Sunlight products (Elidor, Harmony, Gloria, Es wirkt, Mentadent C, and Pepsodent).

Braun Correspondence, 1972-1973(3 folders) Memoranda, 1972-1973 Reports, 1972-1973 De Beers Budget and campaign planning, 1971-1974 Conference papers, 1972-1973 12Correspondence, 1971-1974(5 folders) International Gold Corporation, 1972 Memoranda, 1971-1973(2 folders) Glücksklee Call reports, 1971 Correspondence, 1971 Memoranda, 1971 Reports, 1971 Scripts, 1971 Johnson Correspondence,1969-1971(2 folders) Memoranda, 1969-1971 Reports, 1969-1971 13Kellogg Brochures and recipes, 1971 Call reports, 1971 Conferences, 1971-1972 Correspondence, 1971 Germany International Other JWT offices Memoranda, 1971 Public relations correspondence, 1970-1971 Scripts and Layouts, 1971 Reports, 1971 Pan American Airways Advertising texts, 1973 Campaign (Luxemburg ad), 1972 Campaign planning, 1972-1973 (2 folders) Correspondence General, 1972-1973(2 folders) Other JWT offices, 1971-1973(1-2 of 3 folders) 14Other JWT offices, 1971-1973 (continued)(3 of 3 folders) Memoranda, 1971-1973 Meeting, 1972 Unilever Central media buying, 1973 Conferences, 1972-1973(2 folders) Correspondence, 1972(2 folders) Memoranda, 1972 Unilever (Elida Gibbs) Correspondence, 1972-1973(3 folders) Es Wirkt, 1973 Hair preparations Call reports, 1971 Campaign planning, 1972-1973(3 folders) 15Conference, 1971 Correspondence, 1971(2 folders) Memoranda, 1971 Reports, 1971 Scripts, 1971 Memoranda, 1973 Mentadent C Correspondence, 1973(2 folders) Memoranda, 1972-1973(2 folders) Pepsodent Call reports, 1971 Correspondence, 1971(2 folders) Memoranda, 1971 Scripts and layouts, 1970-1971 Unilever (Lever-Sunlicht) Campaign planning, 1973 Correspondence, 1972-1973(2 folders) Correspondence

Consists of both internal and external correspondence. The internal correspondence documents the flow of information from the executive level to the staff level (Haus-Mitteilungen), and provides insight into the daily operations in the Frankfurt Office. Frankfurt's internal communication discusses contacts with clients and the preparation of campaign presentations, conferences, market research, new policies on billings, advertising regulations, staff appointments, and news from other JWT offices. The external correspondence documents the communication with several clients including Burda, Du Pont, Eilebrecht, Ford, Maggi, Pan Am, Rivella International, Savon Gayal, Vereinigte Papierwerke, Wick Pharma as well as an exchange of information with other JWT offices concerning clients, new business, and international markets. The correspondence with Don Johnston consists of a collection of Johnston's memoranda to JWT International Office Managers concerning the planning for the year ahead, appointments, inquiries and information about international clients as well as some direct correspondence between Clark and Johnston.

Allgemein General, 1970(1-3 of 5 folders) 16General, 1970 (continued)(4-5 of 5 folders) External, 1971-1973(5 folders) Internal, 1970-1973(1-7 of 8 folders) 17Internal, 1970-1973 (continued)(8 of 8 folders) Memoranda, 1973 Peter Dunham Don Johnston Myron R. May [Newsletters memoranda removed to Newsletter Collection.] International Offices

Comprised primarily of correspondence between Harry Clark and account supervisors in other J. Walter Thompson Company offices. The majority of items relate to the offices in London and New York. The communication with New York provides general insight into the exchange of information about clients. Extensive information is provided about Clark's visits in New York, the United States travel service (1973), Sony video tape recorders (1973), and the International Basic Economy Corporation (1973). The correspondence with the London Office provides an exchange of memoranda and reports about issues with international clients including information about Reed International, the Braun account, and consumer attitudes to the soap Fa (Unilever) in Germany (1973). Correspondents include David Campbell-Harris (Milan), Constance B. Ivie (New York), Don Johnston (London and New York), Denis Lanigan (London), Julian Morrison (Chicago), Anthony Rau (London), Al Stridsberg (New York).

Amsterdam, 1972-1973 Bombay, 1972-1973 Brussels, 1972-1973 Buenos Aires, 1973 Chicago, 1972-1973 Copenhagen, 1972 Detroit, 1973 Johannesburg, 1972-1973 London, 1972-1973(5 folders) 18Milan, 1972-1973 New York, 1971-1973(3 folders) Paris, 1972-1973 San Francisco, 1973 Sao Paulo, 1972 Stockholm, 1972 Sydney, 1972-1973 Tokyo, 1972-1973 Toronto, 1973 Vienna, 1972-1973 Zurich, 1972-1973 New Business, 1971

Provides insight into JWT-Frankfurt's efforts to gain new clients. Documented are first contacts with prospective clients, market analyses, and information requests to JWT Offices that have already worked for the client or for other clients in the same market field. It should be noted that this series contains new business campaigns only for clients that JWT did not obtain. Among the courted clients are B.A.S.F., Commerzbank, Manpower, Red Barn Restaurants, Ranks Hovis McDougall-Foods, and the Württembergische Metallwarenfabrik.

New business files, A-Z(3 folders) International Offices, 1967-1986 (7 boxes)

Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT's international offices. Original folder titles were maintained and items were arranged alphabetically by region, country or city, depending on the original designation.

General International Files,

Contains files relating to JWT international offices in general, and not to specific offices.

Adweek Video Reports presentation, 1986 European Capabilities presentation, 1978 Global marketing, 1987 International area renovation, 1973-1974

[Some items removed to Oversize Materials.]

19International Management Group memoranda, 1973-1974(2 folders) International presentation, 1973 International service for clients, 1974 International slide presentation, 1974 Don Johnston international presentation, 1974 Miscellaneous information, 1974 Multinationals, background, 1983-1985 Amsterdam, 1974-1975(2 folders) Bombay, 1974 Brussels General, 1974-1975(2 folders) Hardselling the Software: Some Interesting Opportunities for JWT, 1974 Long Term Policies and Objectives, 1972 Buenos Aires, 1974-1975(2 folders) Caracas, 1974-1975(1 of 2 folders) 20Caracas, 1974-1975 (continued)(2 of 2 folders) Central America, 1974-1975 Chile, 1974-1975(2 folders) Copenhagen, 1974-1975(2 folders) Europe Economic Background and Progress Report, 1975 Progress Report and Preliminary Planning, 1975-1976 Top 10 European Agencies, 1974 Frankfurt General, 1973-1975(3 folders) Annual Marketing Report, 1967 Ausbildung, 1974 Planungsberater, 1974 Greece General, 1974-1975(3 folders) 21Background information, 1975 Greece Again report, 1975 Main Future considerations, 1975 Guatemala, 1975 Indonesia, 1974 Italy, 1971-1973(2 folders) Jakarta, 1975 Johannesburg, 1973-1975(2 folders) Korea, Opportunities for JWT in Korea, 1974 Kuala Lumpur, 1975 Latin America, Andean Pact, 1976 Lima General, 1974-1975(2 folders) New business procedures, 1974 Lisbon General, 1973-1975(2 folders) JWT Expansion in the Seventies, 1973 London General, 1973-1975(1 of 6 folders) 22General, 1973-1976 (continued)(2-6 of 6 folders) Annual Marketing Plan, 1973 Elvira Bruhnsen file, 1974 Employee satisfaction research, 1975 Five Year Plan, 1972 23Honda: Social Acceptance in Europe, 1975 Lease, 1975 London office announcement, 1975 London office presentation, 1969 New business chart, 1971 Review of Communications and Communications Plan, 1975 Sales Promotion and New Products in Great Britain, 1975 Madrid, 1974-1975 Malaysia, 1974-1975 Manila General, 1974-1975(2 folders) Five Year Plan, 1974-1978 Mexico City General, 1974-1975(2 folders) Financial Review, 1973 Middle East, Project Middle East, 1974 Milan, 1975 Montevideo, 1974 New Holland, 1976 New Zealand, 1975 Paris, 1974-1975 Rio de Janeiro, 1975 Salisbury, 1974 San Juan, 1974-1975(2 folders) Sao Paulo General, 1975-1976 Financial review, 1974 Stockholm, 1975 Sydney, 1974-1975 Tehran General, 1975 Project Iran: Report on Preliminary Visit, 1975 24Tokyo, 1974-1975(2 folders) Toronto, 1974-1975(2 folders) Turkey, 1975 Vienna, 1973, 1975(2 folders) Zurich, 1974 Meetings, 1973-1987 (3 boxes)

Contains charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. Includes extensive information and memorabilia regarding the 1984 Worldwide Advertising Meeting at the Epcot Center. Original folder titles were maintained and items were arranged alphabetically by meeting title.

Advertising Age International Seminar, 1976 Advertising Management Group Group meeting, 1986, May Projects, 1984-1985 American Association of Advertising Agencies (AAAA) Management Seminar, 1976 Annual meeting, 1976 Memoranda Transcript Chicago Seminar, 1974 Correspondence Course, Europe, 1975 European Managers Group Meetings General, 1969-1973 1973, Austria 1973, Brussels 251974, London 1975, Barcelona 1975, London 1975, Vienna European Planning Group Committee meeting: International Group Network Presentation, 1974 1978, general(4 folders) Fifth European Management Symposium, 1975 Future of the Advertising Agency Research Function Symposium, 1974 International Management and Development Institute, 1974 International Training Seminars, 1980-1982 JWT Research Conference, 1975, Oct. Management Board Meeting on Management Succession, 1986, Mar. Noordwijk Seminar, 1975

[Includes reports on dishwashing liquids campaigns.]

North American Meeting, 1975, Sept. Presentation Workshop, Brazil, undated 26Project Galaxia Master Book, 1987(2 folders) Unilever Innovations Conference, 1987 World Advertising Forum, 1984(2 folders)

[Includes slides of events, as well as musical score of the JWT Song. Audio cassettes removed to Audiovisual Materials.]

Worldwide Managers Meeting, 1978, Apr. New Business, 1964-1988 (2 boxes)

Contains presentations, plans, meeting files, and marketing plans related to JWT new accounts prospects. Includes scripts of general agency presentations, target plans (T-plans), and new business reports from specific JWT offices. Original folder titles were maintained and items arranged alphabetically.

Account planning, 1982 Brand Strategy and Creative Brief, blank forms, undated Barry Clark, T-Plan slides, undated Guide to the T-Plan: Developing Effective Advertising Strategies, 1985 Miscellaneous presentations, 1988(1 of 2 folders) 27Miscellaneous presentations, 1988 (continued)(2 of 2 folders) Miscellaneous slides, undated New business communications, 1975 New business, Leadmen Status Report, 1975 New business memoranda, 1975 New York Management T-Plan, 1984, 1987 New York Office slides, undated Planning Advertising at JWT New York, 1986 Planning Guide, 1974 Planning materials, 1964-1986 Positioning Strategy, 1985 Thompson Way slide presentation, 1988 T-Plans General, 1980 London Office, 1964 New York Office, undated Reports, 1974-1981 (2 boxes)

Contains annual reports and operations reviews documenting the financial and organizational performance of JWT domestic and international offices. Also includes statistics on billings, expenditures, profits and overall personnel performance. Arranged alphabetically by report title.

Advertising Age Billings Report, 1976 28Annual Report materials, 1975-1976 Decimalization of Currency in Great Britain, Harvard study, 1975 Development of Men at JWT, 1966 Effect of Current and Future Economic Developments on Advertising and Marketing, 1974 European Advertising and Operating Report, 1978, Oct. Executive Summary, 1976 Fourth Quarter Increases, 1974 International Bank Advertising report, 1975 JWT target study, 1975 Manager's Monthly Assessment, 1975, Sept. McKinsey study, 1975 New York Advertising, payments and losses, 1980-1981 Study of the Reputation: JWT Co., 1975 Summary of 1976 Research and Development Activities, 1977 London New York(2 folders) 29Toronto and other offices Writings and Speeches, 1964-1992 (4 boxes)

Includes primarily printed texts of speeches given by Clark and other JWT advertising executives. Also includes reprints of articles, reports, along with Clark's book manuscript, entitled Collective Experience. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Jeremy Bullmore, Colin Dawkins, Don Johnston, Stephen King, Denis Lanigan, Dan Seymour, and James Webb Young. Items arranged alphabetically by speech title.

Account Planning: A Personal View, J. Bullmore, 1978 Advertising and the Role of Direct Marketing Today: An Overview, J. Bullmore, 1985 Agency Management Succession, 1964 Ain't it Hell on a Windy Day: Some Roots of the JWT Co. with Commentary by Colin Dawkins, 1981(3 folders) Archimedes and the Efficacy of Prayer, J. Bullmore, 1985 Article of Federation, D. Johnston, 1975 Authority: Marketing's Magic Ingredient?, J. Bullmore, 1981 Become the Leading International Advertising Agency: A Plan, 1985 Best from Around the World," J. Bullmore, 1976 Britain Through the Eyes of Its Advertising, J. Bullmore, 1977 British Admen Know People Better than Politicians, J. Bullmore, 1977 J. Bullmore writings file, 1970-1991 Can T.V. Programmes and Advertising Live Happily Together?, J. Bullmore, 1985 Chicago Ad Club speech, 1974 Collective Experience manuscript, H. Clark, undated(1 of 4 folders) 30Collective Experience manuscript, H. Clark, undated (continued)(2-4 of 4 folders) Consumer Has a Mind As Well As a Stomach, J. Bullmore, 1972 Consumer in Crisis booklet, 1975 Creative Responsibility, J. Bullmore, 1970 Creativity in International Advertising, J. Bullmore, 1969 Adventures in the Ad Game manuscript, C. Dawkins, 1986-1987 Differences Between Male and Female Attitudes Toward Work, T. Atkinson, 1983 Ethics in Advertising speech, 1985 European Managers Meeting speech, R. Burns, 1992 Eyes on Thompson video and essay, D. Seymour, 1975 Food, People and Advertising, J. Bullmore, circa 1981 Ford Dealers Advertising Fund speech, D. Johnston, 1985 Getting Explicit About the Implicit, J. Bullmore, 1985 Globalization of Markets, T. Levitt, 1981 Happy Guy Fawkes Day, D. Campbell-Harris, 1982 Hidden Values of Advertising, J. Bullmore, 1980 H.M. Government Warning: Persuasion Can Seriously Damage Your Health, J. Bullmore, 1978 How Are These Clients Coordinated or Organized on a Multinational Level?, J. Cronin, 1983 31How to Become an Advertising Man or Woman and Other Sundry Topics, D. Johnston, 1986 How to Drive Brands Globally: Achieving Consistency in Planning Brand Strategies, undated How JWT Stays Top, T. Lester, 1976 Humor and Advertising, J. Bullmore, 1971 If I Were...An Advertising Manager, J. Bullmore, 1969 I-Group Network text, 1975, Aug. Improving Advertising Decisions, S. King, 1977 Industrial Marketing article, 1974 International Advertising Association General, speech, 1974 Mid-American Chapter speech, 1975 International Advertising Consumers: The Moving Targets, R. Bartos, 1984 T. Gushee speech, 1974 Project speeches, 1985-1986 It's a Long Way Down to the Creative Department, D. Lanigan, 1986 JWT: Evolution of an Owl to a Hawk, D. Robertson, 1983 JWT Roots project, 1986-1988

[Includes speech: JWT a Legend in His Own Time, M. Howington, 1988.]

Key Biscayne remarks, W.E. LaMothe, 1976 Listening Globally, Administrative Management Society, 1984 Look at the Company You Have Joined, D. Johnston trainee speech, 1984 Marketing in the Global Village, D. Johnston, 1984 Marketing Society speech, J. Bullmore, 1973 Marketing to the Pacific Rim, R. Bartos, 1985 My Plans for JWT, D. Johnston, 1975 Next Decade: Jerry Bullmore on Agencies, J. Bullmore, 1976 Planning Advertising at JWT, 1986(2 folders) Planning Cycle: Developing Effective Advertising Strategies, 1985 32Primer of Capitalism Illustrated, 1975 Research for Advertising: How We See It, 1974 Role and Function of the International Leadman, 1978, May Satellite Wars: The Brand Strikes Back, J. Bullmore, 1981 Some Basic Roots of the JWT Company, undated Some Things I Have Found to be Important, D. Lanigan, 1986 Some Things I Learned at Landsdowne, 1984 Some Things We Believe in at JWT, D. Robertson, 1985 Some Things We Have Learned About Managing a JWT Office Accounts version, 1985 Management version, 1984-1985 Some Things We Have Learned About Starting New Agencies, 1985 Some Unconventional Beliefs About Publicity, undated(2 folders)

[In Spanish.]

Soul of a Company, B. Manning, 1988 Ten Tried-and-Tested methods of Getting the Least from Your Advertising Agency, J. Bullmore, 1978 Time Jerry Bullmore Took on the World, and Lost, J. Bullmore, undated Towards Increased Flexibility in Compensation Arrangements, 1975 Understanding Buyer Behavior, Basic Concepts, 1977 Virtuous Journalist, M. Kirkhorn, 1982 What Do We Know About How Advertising Works?, T. Joyce, 1967 What Is Multinationality, Can It Be Cured?, D. Lanigan, 1983 What Jim Young Said - And What He Didn't Say, J. Bullmore, 1978 What We Have Learned, J. Bullmore, 1984 What We Have Learned About Managing Global Brands, 1987 Why I Envy You Beginning Your Career at JWT, D. Lanigan, 1986 James Young writings, 1987 Zen and the Value of an Idling Engine, D. Johnston, 1984 Audiovisual Materials, 19841 box

[The following vinyl recordings were removed to the JWT Audiovisual Collection: The Christmas Sounds of San Francisco, 1966 Christmas Chorus, Johann Strauss 100th Anniversary Concert Produced by JWT, Vienna.]

[Restrictions on Access: Cassettes need to be reformatted for patron use.]

World Advertising Forum audio cassettes AV 1, J. Bullmore speech AV 2, JWT Song Oversize Materials, 1970-1976 (2 boxes)

Includes large format items removed from previous series.

33Client files Kellogg's, Japan, packaging, 1970, 1976

[Includes Japanese cereal boxes for Corn Flakes, Frosted Flakes, Honey Smacks, and Corn Pops, among others.]

Lejaby, tear sheets, 1975-1976 Pan American Airways, general, 1976 Rustenberg Platinum Mines, creative, 1976 International offices Johannesburg, general, 1973-1974

[Includes organization chart.]

Mexico City, general, 1974

[Includes Ford brochure.]

34International Area Renovation, 1974

[Includes floor plans.]