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Guide to the J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J.

The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Harry Clark papers, 1945-1992 and undated
Language of Material
English,, Spanish,, French,, Portuguese,, Norwegian,, Japanese,, German.
Extent
16.85 Linear Feet, 12,640 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. The collection also includes agency slide presentations, tear sheets, as well as photographs and other memorabilia of advertising events. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Correspondence and other items exist in several languages and have not been translated into English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to researchers until Use Copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes administrative forms, personnel lists, financial records, and other files related primarily to the running of JWT's U.S. offices. Original folder titles were maintained and items were arranged alphabetically.

Client-agency evaluations, 1985
Box 1
Committees, 1974-1975
Box 1
Effie Awards applications, 1984
Box 1
Consolidated cost data, 1957-1972
Box 1
International cost data, circa 1958-1971
Box 1
Monthly assessment summaries, 1975
Box 1
Cost data, 1965-1974
Box 1
Profits and losses, 1965-1980
(2 folders)
Box 1
Profits and losses by client, 1975
Box 1
Profits by client, circa 1945-1964
(1-2 of 3 folders)
Box 1
Profits by client, circa 1945-1964 (continued)
(3 of 3 folders)
Box 2
Profit-sharing trust, 1964, 1969
Box 2
Formal Reporting Procedures, all offices, 1974
Box 2
Non-U.S. offices, 1976
Box 2
U.S. offices, 1976
Box 2
Internal and external communications, 1974-1975
Box 2
JWT Communications Program, Second Quarter Review, 1975
Box 2
JWT employees in commercials, 1975
Box 2
JWT mock résumé, circa 1986
Box 2
Management news summary, 1984-1987
Box 2
Media Department personnel, 1975
Box 2
Metric system, 1975
Box 2
New York Times Information Bank, 1975
Box 2
Organization chart, 1975
Box 2
Outside directors, 1975
Box 2
Pension Reform Act of 1974, 1975
Box 2
Strategic Services Department, 1986
Box 2
Atlanta, 1974
Box 2
Chicago, 1974-1975
Box 2
Detroit, 1974
Box 2
Indianapolis, 1974
Box 2
Los Angeles, 1974-1975
Box 2
San Francisco, 1974
Box 2
1976 calendar, 1975
Box 2

Includes typed and handwritten, correspondence, telexes, notes, contracts, marketing plans, memoranda, presentations, promotional materials, reports, and research concerning the domestic and international accounts with which Clark was involved. Original folder titles were maintained and items were arranged alphabetically by client.

Aligned Client List, 1976
Box 3
Client costing, 1974
Box 3
Client evaluation, 1973
Box 3
Client information search, 1973
Box 3
Cost Saving, 1987
Box 3
International clients, Summary of Account Reviews, 1976
Box 3
Miscellaneous clients, 1975
Box 3
Multinational clients, 1975
Box 3
U.S. client booklets, 1974
Box 3
Alpargatas, 1976
Box 3
AT&T, 1973
Box 3
General, 1973-1976
(3 folders)
Box 3
Happy Meal Times for Your Baby, 1976
Box 3
Bluebell, 1973, 1976
(2 folders)
Box 3
Braun, 1976
Box 3
British-American Tobacco Co., Ltd., 1976
Box 3
Brown & Williamson, 1976
Box 3
Caltex, 1976
Box 3
General, 1974
Box 3
Summary of agency presentation, 1974
Box 3
Champion, 1976
Box 3
Chesebrough-Pond's, 1976
Box 3
General, 1976
Box 3
Draft for a Plans Board document: Chevron of Europe: 1974 Considerations in Case of Gasoline Shortage, 1973
Box 3
Christian Dior, slides, undated
Box 3
Courvoisier, 1976
Box 3
General, 1974-1976
(1-2 of 10 folders)
Box 3
General, 1974-1976 (continued)
(3-10 of 10 folders)
Box 4
Gem Advertising, Publicity and Promotion, Spain, 1974-1975
Box 4
Gem Diamonds: Marketing Recommendations for 1976, 1975
Box 5
Gem Diamonds: Marketing Recommendations for 1977, 1976
Box 5
Gem Diamonds: Proposals for Marketing Large Stones, 1975
Box 5
1977 Recommendation for De Beers Consolidated Mines, 1976
Box 5
Eastman Chemical, 1976
Box 5
General, 1976
Box 5
International Coordination of the Eastman Kodak Account, 1976
Box 5
Ford Motor Company, 1976
Box 5
Foreign Vintage, 1976
Box 5
Fund America, 1976
Box 5
Gillette, 1976
Box 5
Goldman Sachs, 1976
Box 5
Guinness, 1973-1976
Box 5
Hallmark, 1976
Box 5
Hills Bros., 1976
Box 5
Interbank, 1976
Box 5
Intercard, 1976
Box 5
Johnson & Johnson, 1974-1976
Box 5
Kawasaki, 1976
Box 5
General, 1976
(2 folders)
Box 5
Brochures, 1976
Box 5
Distribution lists, 1976
Box 5
[Packaging folder removed to Oversize Materials.]
Box 5
Public Relations Education Program, 1977
Box 5
Hans Ruter Visit, 1976
Box 5
General, 1974-1975
Box 6
Meeting, 1976
Box 6
Klaus Jacobs, 1976
Box 6
Knorr, 1976
Box 6
Kraft, 1976
Box 6
Lejaby, 1976

[Some items removed to Oversize Materials.]

Box 6
Lever Brothers, Analysis of Lever Brothers' and Competitive Promotions for 1958-1960, 1961
Box 6
Lyons Maid Ice Cream, 1976
Box 6
Malaysian Airways, 1976
Box 6
Mentholatum, 1976
Box 6
General, 1976
(2 folders)
Box 6
Market Viability of Milupa Infant Food, 1975
Box 6
Nestlé, 1976
Box 6
Novamark, 1975-1976
Box 6
General, 1976

[Some items removed to Oversize Materials.]

Box 6
Ad Kit, 1977
Box 6
PepsiCo, 1976
Box 6
RCA, Marketing Concept of Campaign Planning, 1971
Box 6
General, 1976
(1-2 of 4 folders)
Box 6
General, 1976 (continued)
(3-4 of 4 folders)
Box 7
Billings, 1976
Box 7
Matthey Bishop file, 1976
Box 7
Budget, 1976
Box 7
Call reports, 1976
(2 folders)
Box 7
Creative, 1976

[Some items removed to Oversize Materials.]

Box 7
Letter of terms, 1976
Box 7
Presentation book
Box 7
Proposal
Box 7
Platinum News, 1976
Box 7
Presentations, 1976
Box 7
Reckitt & Colman file, 1976
Box 8
Retail decisions, 1975-1976
Box 8
Shearman & Sterling file, 1976
Box 8
Trip, 1976
(2 folders)
Box 8
Schering Plough, 1976
Box 8
S.C. Johnson, 1976
Box 8
Schweppes, 1976
Box 8
Scott, 1976
Box 8
Seven-Up, 1976
Box 8
Singer, 1976
Box 8
Scientifically Treated Petroleum (STP), 1976
Box 8
Studebaker-Worthington, 1976
Box 8
Teledyne Water Pik, 1976
Box 8
General, 1976
(2 folders)
Box 8
JWT Discussion Group, 1975, Nov. 6-7
Box 8
United States Marine Corps, Communications Plan, 1974
Box 8
General, 1976
Box 8
Presentations, 1987
(2 folders)
Box 8
W.F. Young, 1976
Box 8
Whitehall, 1976
Box 8
Wimpy's, 1976
Box 8
Worthington Pump, 1976
Box 8
Wrangler, 1976
Box 8

Comprised of correspondence primarily between Harry Clark and other JWT employees, as well as Clark's communications with charitable and other organizations. Also contains interoffice communications such as notes, memoranda, and reports, as well as some personal correspondence. Some of the correspondence arrived grouped in Chronological Books ordered by date; these groupings were maintained. Original folder titles were maintained and items were arranged alphabetically.

Advertising Research Foundation, 1976
American Marketing Association, 1976
Blood Drive, 1976
Bonus Payments Policy, 1976
Century Lausanne, 1974
Challenges and Responses letter, 1976
Christmas gifts and cards, 1976
Chronological memo file, 1974
(6 folders)
Box 9
Chronological memos to all managers, 1975
Box 9
Client-office assessment list, 1976
Box 9
Committees, miscellaneous files, 1974
Box 9
Company policy, 1974
Box 9
Dentsu Advertising, 1974
Box 10
General, 1974
Box 10
Assessment letter, 1975
Box 10
Discovery Center, 1974
Box 10
European Association of Advertising Agencies, 1974
Box 10
European Central Services, 1974
Box 10
Euroscope, 1974
Box 10
Food Exhibits, 1973
Box 10
Ken Fraser visits, 1975-1976

[Includes reports: "JWT-Unilever Worldwide Billings, Costs and Profits;" "Status of Commercial Radio Around the World." ]

(2 folders)
Box 10
Roger Gould memoranda, 1978
Box 10
Lou Harris Studies memoranda, 1975
Box 10
Harvard University, 1975
Box 10
Jack Hilton, 1975
Box 10
International Advertising Association, 1974
Box 10
International art file, 1974
Box 10
International Marketing and Media (Media Decisions), 1974
Box 10
JWT Advertising Group, 1976
Box 10
JWT art collection, 1976
Box 10
JWT contract, 1974
Box 10
JWT corporate identity, 1975
Box 10
Dr. Christopher Lovelock correspondence, 1975
Box 10
Media Department memos, 1975
Box 10
Memos to international managers, 1974
Box 10
Miscellaneous correspondence, 1975
Box 10
Miscellaneous memoranda, 1973-1974, 1987-1988
(2 folders)
Box 11
Nassau Inn, 1975
Box 11
New York Advertising, 1974
Box 11
New York Jazz Museum, 1975
Box 11
Personal correspondence, 1975
Box 11
Public relations, 1975
Box 11
Henry Simmons memos, 1975
Box 11
Staff memos, 1976
Box 11
Tate & Lyle memos, 1976
Box 11
Michael Thomas Language Center, 1973-1975
Box 11
WPP-JWT takeover, 1987
Box 11

Includes material relating to Harry Clark's career at the J. Walter Thompson GmbH advertising agency while he was Managing Director of the Frankfurt, Germany office, 1970-1973. The papers document Clark's work with major clients at JWT's Frankfurt office. The materials primarily concern his work with international clients such as De Beers, Pan American, and Unilever, and provides insight into the close coordination and cooperation among JWT's international offices when working with such clients. The papers consist of correspondence, telexes, memoranda, notes, reports, photoboards, advertisements, photographs, clippings, and printed materials. Clients of the company represented in the collection include Braun, De Beers, Glücksklee, S.C. Johnson, Kellogg, Pan Am, and Unilever. Correspondents include clients such as Burda Du Pont, Eilebrecht, Ford, Maggi, Pan Am, and Wick Pharma; other JWT Offices; and JWT executives including Don Johnston, Peter Durham, and Myron R. May. The majority the collection (approximately 70%) is in English, and the remainder is in German.

For related material, see the papers of other Frankfurt office executives, Frankfurt print advertisements, and the Frankfurt video collection.

Processing Note

The series has been arranged into four subseries: Client files, Correspondence, International offices, and New business. The original organization of the material has been retained in large parts. The only change that was made was to break up the strictly chronological arrangement of all records by business year so that the individual series could be brought together and would cover the entire range of years for which records exist. No documents have been removed. The client names have also been retained according to the filing system of the Frankfurt Office. All newsletters from other JWT Offices have been transferred to the newsletter collection.

Documents Clark's day-to-day work for his clients; the development of campaigns and the production of advertisements; campaign presentations; and marketing schemes used by the Frankfurt office. Clark supervised the accounts for Braun, De Beers, Glücksklee, S.C. Johnson, Kellogg, Pan Am, and Unilever. From 1971-1973, the series contains detailed information about JWT Frankfurt's work for these clients. Included is the correspondence with clients, JWT Frankfurt's budget and campaign planning including scripts and layouts, Clark's attendance at client conferences, and his communication with other JWT Offices on behalf of these accounts. The Pan Am files reveal some of the particular German sensitivities in the advertising market (such as the 1972 "Luxembourg" advertisement). Almost half of this series concerns Clark's work for several Unilever accounts. Under the heading Unilever, insight is provided into his efforts for various Elida Gibbs and Lever-Sunlight products (Elidor, Harmony, Gloria, Es wirkt, Mentadent C, and Pepsodent).

Correspondence, 1972-1973
Memoranda, 1972-1973
Reports, 1972-1973
Budget and campaign planning, 1971-1974
Conference papers, 1972-1973
Correspondence, 1971-1974
(5 folders)
Box 12
International Gold Corporation, 1972
Box 12
Memoranda, 1971-1973
(2 folders)
Box 12
Call reports, 1971
Box 12
Correspondence, 1971
Box 12
Memoranda, 1971
Box 12
Reports, 1971
Box 12
Scripts, 1971
Box 12
Correspondence,1969-1971
(2 folders)
Box 12
Memoranda, 1969-1971
Box 12
Reports, 1969-1971
Box 12
Brochures and recipes, 1971
Box 13
Call reports, 1971
Box 13
Conferences, 1971-1972
Box 13
Germany
Box 13
International
Box 13
Other JWT offices
Box 13
Memoranda, 1971
Box 13
Public relations correspondence, 1970-1971
Box 13
Scripts and Layouts, 1971
Box 13
Reports, 1971
Box 13
Advertising texts, 1973
Box 13
Campaign (Luxemburg ad), 1972
Box 13
Campaign planning, 1972-1973
Box 13
General, 1972-1973
(2 folders)
Box 13
Other JWT offices, 1971-1973
(1-2 of 3 folders)
Box 13
Other JWT offices, 1971-1973 (continued)
(3 of 3 folders)
Box 14
Memoranda, 1971-1973
Box 14
Meeting, 1972
Box 14
Central media buying, 1973
Box 14
Conferences, 1972-1973
(2 folders)
Box 14
Correspondence, 1972
(2 folders)
Box 14
Memoranda, 1972
Box 14
Correspondence, 1972-1973
(3 folders)
Box 14
Es Wirkt, 1973
Box 14
Call reports, 1971
Box 14
Campaign planning, 1972-1973
(3 folders)
Box 14
Conference, 1971
Box 15
Correspondence, 1971
(2 folders)
Box 15
Memoranda, 1971
Box 15
Reports, 1971
Box 15
Scripts, 1971
Box 15
Memoranda, 1973
Box 15
Correspondence, 1973
(2 folders)
Box 15
Memoranda, 1972-1973
(2 folders)
Box 15
Call reports, 1971
Box 15
Correspondence, 1971
(2 folders)
Box 15
Memoranda, 1971
Box 15
Scripts and layouts, 1970-1971
Box 15
Campaign planning, 1973
Box 15
Correspondence, 1972-1973
(2 folders)
Box 15

Consists of both internal and external correspondence. The internal correspondence documents the flow of information from the executive level to the staff level (Haus-Mitteilungen), and provides insight into the daily operations in the Frankfurt Office. Frankfurt's internal communication discusses contacts with clients and the preparation of campaign presentations, conferences, market research, new policies on billings, advertising regulations, staff appointments, and news from other JWT offices. The external correspondence documents the communication with several clients including Burda, Du Pont, Eilebrecht, Ford, Maggi, Pan Am, Rivella International, Savon Gayal, Vereinigte Papierwerke, Wick Pharma as well as an exchange of information with other JWT offices concerning clients, new business, and international markets. The correspondence with Don Johnston consists of a collection of Johnston's memoranda to JWT International Office Managers concerning the planning for the year ahead, appointments, inquiries and information about international clients as well as some direct correspondence between Clark and Johnston.

General, 1970
(1-3 of 5 folders)
Box 15
General, 1970 (continued)
(4-5 of 5 folders)
Box 16
External, 1971-1973
(5 folders)
Box 16
Internal, 1970-1973
(1-7 of 8 folders)
Box 16
Internal, 1970-1973 (continued)
(8 of 8 folders)
Box 17
Peter Dunham
Box 17
Don Johnston
Box 17
Myron R. May
Box 17
[Newsletters memoranda removed to Newsletter Collection.]
Box 17

Comprised primarily of correspondence between Harry Clark and account supervisors in other J. Walter Thompson Company offices. The majority of items relate to the offices in London and New York. The communication with New York provides general insight into the exchange of information about clients. Extensive information is provided about Clark's visits in New York, the United States travel service (1973), Sony video tape recorders (1973), and the International Basic Economy Corporation (1973). The correspondence with the London Office provides an exchange of memoranda and reports about issues with international clients including information about Reed International, the Braun account, and consumer attitudes to the soap "Fa" (Unilever) in Germany (1973). Correspondents include David Campbell-Harris (Milan), Constance B. Ivie (New York), Don Johnston (London and New York), Denis Lanigan (London), Julian Morrison (Chicago), Anthony Rau (London), Al Stridsberg (New York).

Amsterdam, 1972-1973
Box 17
Bombay, 1972-1973
Box 17
Brussels, 1972-1973
Box 17
Buenos Aires, 1973
Box 17
Chicago, 1972-1973
Box 17
Copenhagen, 1972
Box 17
Detroit, 1973
Box 17
Johannesburg, 1972-1973
Box 17
London, 1972-1973
(5 folders)
Box 17
Milan, 1972-1973
Box 18
New York, 1971-1973
(3 folders)
Box 18
Paris, 1972-1973
Box 18
San Francisco, 1973
Box 18
Sao Paulo, 1972
Box 18
Stockholm, 1972
Box 18
Sydney, 1972-1973
Box 18
Tokyo, 1972-1973
Box 18
Toronto, 1973
Box 18
Vienna, 1972-1973
Box 18
Zurich, 1972-1973
Box 18

Provides insight into JWT-Frankfurt's efforts to gain new clients. Documented are first contacts with prospective clients, market analyses, and information requests to JWT Offices that have already worked for the client or for other clients in the same market field. It should be noted that this series contains new business campaigns only for clients that JWT did not obtain. Among the courted clients are B.A.S.F., Commerzbank, Manpower, Red Barn Restaurants, Ranks Hovis McDougall-Foods, and the Württembergische Metallwarenfabrik.

New business files, A-Z
(3 folders)
Box 18

Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT's international offices. Original folder titles were maintained and items were arranged alphabetically by region, country or city, depending on the original designation.

Contains files relating to JWT international offices in general, and not to specific offices.

Adweek Video Reports presentation, 1986
European Capabilities presentation, 1978
Global marketing, 1987
International area renovation, 1973-1974

[Some items removed to Oversize Materials.]

International Management Group memoranda, 1973-1974
(2 folders)
Box 19
International presentation, 1973
Box 19
International service for clients, 1974
Box 19
International slide presentation, 1974
Box 19
Don Johnston international presentation, 1974
Box 19
Miscellaneous information, 1974
Box 19
Multinationals, background, 1983-1985
Box 19
Amsterdam, 1974-1975
(2 folders)
Box 19
Bombay, 1974
Box 19
General, 1974-1975
(2 folders)
Box 19
Hardselling the Software: Some Interesting Opportunities for JWT, 1974
Box 19
Long Term Policies and Objectives, 1972
Box 19
Buenos Aires, 1974-1975
(2 folders)
Box 19
Caracas, 1974-1975
(1 of 2 folders)
Box 19
Caracas, 1974-1975 (continued)
(2 of 2 folders)
Box 20
Central America, 1974-1975
Box 20
Chile, 1974-1975
(2 folders)
Box 20
Copenhagen, 1974-1975
(2 folders)
Box 20
Economic Background and Progress Report, 1975
Box 20
Progress Report and Preliminary Planning, 1975-1976
Box 20
Top 10 European Agencies, 1974
Box 20
General, 1973-1975
(3 folders)
Box 20
Annual Marketing Report, 1967
Box 20
Ausbildung, 1974
Box 20
Planungsberater, 1974
Box 20
General, 1974-1975
(3 folders)
Box 20
Background information, 1975
Box 21
Greece Again report, 1975
Box 21
Main Future considerations, 1975
Box 21
Guatemala, 1975
Box 21
Indonesia, 1974
Box 21
Italy, 1971-1973
(2 folders)
Box 21
Jakarta, 1975
Box 21
Johannesburg, 1973-1975
(2 folders)
Box 21
Korea, Opportunities for JWT in Korea, 1974
Box 21
Kuala Lumpur, 1975
Box 21
Latin America, Andean Pact, 1976
Box 21
General, 1974-1975
(2 folders)
Box 21
New business procedures, 1974
Box 21
General, 1973-1975
(2 folders)
Box 21
JWT Expansion in the Seventies, 1973
Box 21
General, 1973-1975
(1 of 6 folders)
Box 21
General, 1973-1976 (continued)
(2-6 of 6 folders)
Box 22
Annual Marketing Plan, 1973
Box 22
Elvira Bruhnsen file, 1974
Box 22
Employee satisfaction research, 1975
Box 22
Five Year Plan, 1972
Box 22
Honda: Social Acceptance in Europe, 1975
Box 23
Lease, 1975
Box 23
London office announcement, 1975
Box 23
London office presentation, 1969
Box 23
New business chart, 1971
Box 23
Review of Communications and Communications Plan, 1975
Box 23
Sales Promotion and New Products in Great Britain, 1975
Box 23
Madrid, 1974-1975
Box 23
Malaysia, 1974-1975
Box 23
General, 1974-1975
(2 folders)
Box 23
Five Year Plan, 1974-1978
Box 23
General, 1974-1975
(2 folders)
Box 23
Financial Review, 1973
Box 23
Middle East, Project Middle East, 1974
Box 23
Milan, 1975
Box 23
Montevideo, 1974
Box 23
New Holland, 1976
Box 23
New Zealand, 1975
Box 23
Paris, 1974-1975
Box 23
Rio de Janeiro, 1975
Box 23
Salisbury, 1974
Box 23
San Juan, 1974-1975
(2 folders)
Box 23
General, 1975-1976
Box 23
Financial review, 1974
Box 23
Stockholm, 1975
Box 23
Sydney, 1974-1975
Box 23
General, 1975
Box 23
Project Iran: Report on Preliminary Visit, 1975
Box 23
Tokyo, 1974-1975
(2 folders)
Box 24
Toronto, 1974-1975
(2 folders)
Box 24
Turkey, 1975
Box 24
Vienna, 1973, 1975
(2 folders)
Box 24
Zurich, 1974
Box 24

Contains charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. Includes extensive information and memorabilia regarding the 1984 Worldwide Advertising Meeting at the Epcot Center. Original folder titles were maintained and items were arranged alphabetically by meeting title.

Advertising Age International Seminar, 1976
Group meeting, 1986, May
Projects, 1984-1985
American Association of Advertising Agencies (AAAA) Management Seminar, 1976
Memoranda
Transcript
Chicago Seminar, 1974
Correspondence Course, Europe, 1975
General, 1969-1973
1973, Austria
1973, Brussels
1974, London
Box 25
1975, Barcelona
Box 25
1975, London
Box 25
1975, Vienna
Box 25
Committee meeting: International Group Network Presentation, 1974
Box 25
1978, general
(4 folders)
Box 25
Fifth European Management Symposium, 1975
Box 25
Future of the Advertising Agency Research Function Symposium, 1974
Box 25
International Management and Development Institute, 1974
Box 25
International Training Seminars, 1980-1982
Box 25
JWT Research Conference, 1975, Oct.
Box 25
Management Board Meeting on Management Succession, 1986, Mar.
Box 25
Noordwijk Seminar, 1975

[Includes reports on dishwashing liquids campaigns.]

Box 25
North American Meeting, 1975, Sept.
Box 25
Presentation Workshop, Brazil, undated
Box 25
Project Galaxia Master Book, 1987
(2 folders)
Box 26
Unilever Innovations Conference, 1987
Box 26
World Advertising Forum, 1984

[Includes slides of events, as well as musical score of the "JWT Song." Audio cassettes removed to Audiovisual Materials.]

(2 folders)
Box 26
Worldwide Managers Meeting, 1978, Apr.
Box 26

Contains presentations, plans, meeting files, and marketing plans related to JWT new accounts prospects. Includes scripts of general agency presentations, target plans (T-plans), and new business reports from specific JWT offices. Original folder titles were maintained and items arranged alphabetically.

Account planning, 1982
Brand Strategy and Creative Brief, blank forms, undated
Barry Clark, T-Plan slides, undated
Guide to the T-Plan: Developing Effective Advertising Strategies, 1985
Miscellaneous presentations, 1988
(1 of 2 folders)
Miscellaneous presentations, 1988 (continued)
(2 of 2 folders)
Box 27
Miscellaneous slides, undated
Box 27
New business communications, 1975
Box 27
New business, Leadmen Status Report, 1975
Box 27
New business memoranda, 1975
Box 27
New York Management T-Plan, 1984, 1987
Box 27
New York Office slides, undated
Box 27
Planning Advertising at JWT New York, 1986
Box 27
Planning Guide, 1974
Box 27
Planning materials, 1964-1986
Box 27
Positioning Strategy, 1985
Box 27
Thompson Way slide presentation, 1988
Box 27
General, 1980
Box 27
London Office, 1964
Box 27
New York Office, undated
Box 27

Contains annual reports and operations reviews documenting the financial and organizational performance of JWT domestic and international offices. Also includes statistics on billings, expenditures, profits and overall personnel performance. Arranged alphabetically by report title.

Advertising Age Billings Report, 1976
Annual Report materials, 1975-1976
Box 28
Decimalization of Currency in Great Britain, Harvard study, 1975
Box 28
Development of Men at JWT, 1966
Box 28
Effect of Current and Future Economic Developments on Advertising and Marketing, 1974
Box 28
European Advertising and Operating Report, 1978, Oct.
Box 28
Executive Summary, 1976
Box 28
Fourth Quarter Increases, 1974
Box 28
International Bank Advertising report, 1975
Box 28
JWT target study, 1975
Box 28
Manager's Monthly Assessment, 1975, Sept.
Box 28
McKinsey study, 1975
Box 28
New York Advertising, payments and losses, 1980-1981
Box 28
Study of the Reputation: JWT Co., 1975
Box 28
London
Box 28
New York
(2 folders)
Box 28
Toronto and other offices
Box 29

Includes primarily printed texts of speeches given by Clark and other JWT advertising executives. Also includes reprints of articles, reports, along with Clark's book manuscript, entitled Collective Experience. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Jeremy Bullmore, Colin Dawkins, Don Johnston, Stephen King, Denis Lanigan, Dan Seymour, and James Webb Young. Items arranged alphabetically by speech title.

Account Planning: A Personal View, J. Bullmore, 1978
Advertising and the Role of Direct Marketing Today: An Overview, J. Bullmore, 1985
Agency Management Succession, 1964
Ain't it Hell on a Windy Day: Some Roots of the JWT Co. with Commentary by Colin Dawkins, 1981
(3 folders)
Archimedes and the Efficacy of Prayer, J. Bullmore, 1985
Article of Federation, D. Johnston, 1975
Authority: Marketing's Magic Ingredient?, J. Bullmore, 1981
Become the Leading International Advertising Agency: A Plan, 1985
Best from Around the World," J. Bullmore, 1976
Britain Through the Eyes of Its Advertising, J. Bullmore, 1977
British Admen Know People Better than Politicians, J. Bullmore, 1977
J. Bullmore writings file, 1970-1991
Can T.V. Programmes and Advertising Live Happily Together?, J. Bullmore, 1985
Chicago Ad Club speech, 1974
Collective Experience manuscript, H. Clark, undated
(1 of 4 folders)
Collective Experience manuscript, H. Clark, undated (continued)
(2-4 of 4 folders)
Box 30
Consumer Has a Mind As Well As a Stomach, J. Bullmore, 1972
Box 30
Consumer in Crisis booklet, 1975
Box 30
Creative Responsibility, J. Bullmore, 1970
Box 30
Creativity in International Advertising, J. Bullmore, 1969
Box 30
Adventures in the Ad Game manuscript, C. Dawkins, 1986-1987
Box 30
Differences Between Male and Female Attitudes Toward Work, T. Atkinson, 1983
Box 30
Ethics in Advertising speech, 1985
Box 30
European Managers Meeting speech, R. Burns, 1992
Box 30
Eyes on Thompson video and essay, D. Seymour, 1975
Box 30
Food, People and Advertising, J. Bullmore, circa 1981
Box 30
Ford Dealers Advertising Fund speech, D. Johnston, 1985
Box 30
Getting Explicit About the Implicit, J. Bullmore, 1985
Box 30
Globalization of Markets, T. Levitt, 1981
Box 30
Happy Guy Fawkes Day, D. Campbell-Harris, 1982
Box 30
Hidden Values of Advertising, J. Bullmore, 1980
Box 30
H.M. Government Warning: Persuasion Can Seriously Damage Your Health, J. Bullmore, 1978
Box 30
How Are These Clients Coordinated or Organized on a Multinational Level?, J. Cronin, 1983
Box 30
How to Become an Advertising Man or Woman and Other Sundry Topics, D. Johnston, 1986
Box 31
How to Drive Brands Globally: Achieving Consistency in Planning Brand Strategies, undated
Box 31
How JWT Stays Top, T. Lester, 1976
Box 31
Humor and Advertising, J. Bullmore, 1971
Box 31
If I Were...An Advertising Manager, J. Bullmore, 1969
Box 31
I-Group Network text, 1975, Aug.
Box 31
Improving Advertising Decisions, S. King, 1977
Box 31
Industrial Marketing article, 1974
Box 31
General, speech, 1974
Box 31
Mid-American Chapter speech, 1975
Box 31
Consumers: The Moving Targets, R. Bartos, 1984
Box 31
T. Gushee speech, 1974
Box 31
Project speeches, 1985-1986
Box 31
It's a Long Way Down to the Creative Department, D. Lanigan, 1986
Box 31
JWT: Evolution of an Owl to a Hawk, D. Robertson, 1983
Box 31
JWT Roots project, 1986-1988

[Includes speech: "JWT a Legend in His Own Time," M. Howington, 1988.]

Box 31
Key Biscayne remarks, W.E. LaMothe, 1976
Box 31
Listening Globally, Administrative Management Society, 1984
Box 31
Look at the Company You Have Joined, D. Johnston trainee speech, 1984
Box 31
Marketing in the Global Village, D. Johnston, 1984
Box 31
Marketing Society speech, J. Bullmore, 1973
Box 31
Marketing to the Pacific Rim, R. Bartos, 1985
Box 31
My Plans for JWT, D. Johnston, 1975
Box 31
Next Decade: Jerry Bullmore on Agencies, J. Bullmore, 1976
Box 31
Planning Advertising at JWT, 1986
(2 folders)
Box 31
Planning Cycle: Developing Effective Advertising Strategies, 1985
Box 31
Primer of Capitalism Illustrated, 1975
Box 32
Research for Advertising: How We See It, 1974
Box 32
Role and Function of the International Leadman, 1978, May
Box 32
Satellite Wars: The Brand Strikes Back, J. Bullmore, 1981
Box 32
Some Basic Roots of the JWT Company, undated
Box 32
Some Things I Have Found to be Important, D. Lanigan, 1986
Box 32
Some Things I Learned at Landsdowne, 1984
Box 32
Some Things We Believe in at JWT, D. Robertson, 1985
Box 32
Accounts version, 1985
Box 32
Management version, 1984-1985
Box 32
Some Things We Have Learned About Starting New Agencies, 1985
Box 32
Some Unconventional Beliefs About Publicity, undated

[In Spanish.]

(2 folders)
Box 32
Soul of a Company, B. Manning, 1988
Box 32
Ten Tried-and-Tested methods of Getting the Least from Your Advertising Agency, J. Bullmore, 1978
Box 32
Time Jerry Bullmore Took on the World, and Lost, J. Bullmore, undated
Box 32
Towards Increased Flexibility in Compensation Arrangements, 1975
Box 32
Understanding Buyer Behavior, Basic Concepts, 1977
Box 32
Virtuous Journalist, M. Kirkhorn, 1982
Box 32
What Do We Know About How Advertising Works?, T. Joyce, 1967
Box 32
What Is Multinationality, Can It Be Cured?, D. Lanigan, 1983
Box 32
What Jim Young Said - And What He Didn't Say, J. Bullmore, 1978
Box 32
What We Have Learned, J. Bullmore, 1984
Box 32
What We Have Learned About Managing Global Brands, 1987
Box 32
Why I Envy You Beginning Your Career at JWT, D. Lanigan, 1986
Box 32
James Young writings, 1987
Box 32
Zen and the Value of an Idling Engine, D. Johnston, 1984
Box 32

[The following vinyl recordings were removed to the JWT Audiovisual Collection: The Christmas Sounds of San Francisco, 1966 Christmas Chorus, Johann Strauss 100th Anniversary Concert Produced by JWT, Vienna.]

[Restrictions on Access:Cassettes need to be reformatted for patron use.]

AV 1, J. Bullmore speech
AV 2, JWT Song

Includes large format items removed from previous series.

Kellogg's, Japan, packaging, 1970, 1976

[Includes Japanese cereal boxes for Corn Flakes, Frosted Flakes, Honey Smacks, and Corn Pops, among others.]

Box 33
Lejaby, tear sheets, 1975-1976
Box 33
Pan American Airways, general, 1976
Box 33
Rustenberg Platinum Mines, creative, 1976
Box 33
Johannesburg, general, 1973-1974

[Includes organization chart.]

Box 33
Mexico City, general, 1974

[Includes Ford brochure.]

Box 33
International Area Renovation, 1974

[Includes floor plans.]

Box 34

Historical Note

DateEvent(s)
1935, Sept. 5Born Harold Frank Clark, Jr., Norwalk, Conn.
1957BA, Amherst College, Amherst, Mass.
1957-1959MA, English Literature, Stanford University
1959International Representative, JWT New York Office
1965Account Supervisor, JWT Frankfurt Office
1967PhD, English Literature, Columbia University; dissertation titled Dickensian Journalism: A Study in Household Words
1969Director, JWT Frankfurt Office
1970Managing Director, JWT Frankfurt Office; Management Supervisor on major accounts
1974Senior Vice President of JWT, relocated to New York
1977Group Account Director on Labatts, Reader's Digest and, in 1979, Burger King accounts
1983Managing Director, Landsdowne Advertising, a division of JWT-USA
1984Senior Vice President, Director of Communications and Development.
1988Retired from JWT; co-founded Smith Clark Associates, a consulting firm based in Princeton, N.J.
2009 Feb. 4Died, Princeton, N.J.

Clark served on the Princeton (N.J.) Borough Zoning Board, the Amenia (N.Y.) Zoning Board of Adjustment and the Master Planning Committee; member of the Board of Directors of the McCarter Theatre, Princeton Singers and Trenton Children's Chorus. He was also active in the theater and appeared in several local productions. [Sources: J. Walter Thompson Company Biographical Information; Princeton Town Topics obituary Feb. 18, 2009]

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Rena Bartos Papers

Colin Dawkins Papers

Don Johnston Papers

Dan Seymour Papers

Thomas Sutton Papers

Frankfurt Office. George Black Papers

Frankfurt Office. Hans Ihlefeld Papers

Frankfurt Office. Paul-G. Siebel Papers

Preferred Citation

[Identification of item], J. Walter Thompson Company. Harry Clark Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Harry Clark Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 1987 and 1993.

Processing Information

Processed by Kai Evers, August 1996; additional processing by Jessica Wood, March 2010

Encoded by Stephen Douglas Miller, 1996; Jessica Wood, April 2010

Accessions 791114B, 820712, 830202, 830502, 830718, 830817, 830819, 831130, 870807, 93-043 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.