Guide to the J. Walter Thompson Company. Harry Clark Papers, 1945-1992 and undated
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Collection Number
- J. Walter Thompson Company. Harry Clark papers
- 1945-1992 and undated
- J. Walter Thompson Company
- 16.85 Linear Feet, 12,640 Items
- David M. Rubenstein Rare Book & Manuscript Library
- Material in English, Spanish, French, Portuguese, Norwegian, Japanese, German.
The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. The collection also includes agency slide presentations, tear sheets, as well as photographs and other memorabilia of advertising events. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Correspondence and other items exist in several languages and have not been translated into English.
The collection is arranged into eleven series: General Office Files, Client Files, Correspondence, Frankfurt Office, International Offices, Meetings, New Business, Reports, Writings and Speeches, Audiovisual Materials, and Oversize Materials. General Office Files contain administrative forms, personnel lists, financial records, and other files related primarily to the running of JWT's U.S. offices. Client Files include correspondence, contracts, marketing plans, presentations, and promotional materials relating to domestic and international accounts. Correspondence includes Clark's correspondence with JWT employees, as well as with charitable and other organizations. Frankfurt Office files include client files, correspondence, and new business files relating to Clark's career as Managing Director of the Frankfurt Office, 1970-1973. International Offices files contain correspondence, marketing plans, and other documents related to JWT's international offices. Meetings consist of charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. New Business files contain presentations, plans, meeting files, and marketing plans related to JWT new accounts prospects. Reports consist of annual reports and operations reviews documenting the financial and organizational performance of JWT domestic and international offices. Writings and Speeches include primarily printed texts of speeches given by Clark and other JWT advertising executives. Audiovisual Materials consist of audio cassettes related to the 1984 World Advertising Forum. Oversize Materials include large-format items removed from the previous series.
Collection is open for research.
However, original audiovisual materials are closed to researchers until Use Copies can be produced.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Includes administrative forms, personnel lists, financial records, and other files related primarily to the running of JWT's U.S. offices. Original folder titles were maintained and items were arranged alphabetically.
Includes typed and handwritten, correspondence, telexes, notes, contracts, marketing plans, memoranda, presentations, promotional materials, reports, and research concerning the domestic and international accounts with which Clark was involved. Original folder titles were maintained and items were arranged alphabetically by client.
Comprised of correspondence primarily between Harry Clark and other JWT employees, as well as Clark's communications with charitable and other organizations. Also contains interoffice communications such as notes, memoranda, and reports, as well as some personal correspondence. Some of the correspondence arrived grouped in Chronological Books ordered by date; these groupings were maintained. Original folder titles were maintained and items were arranged alphabetically.
[Includes reports: JWT-Unilever Worldwide Billings, Costs and Profits; Status of Commercial Radio Around the World.]
Includes material relating to Harry Clark's career at the J. Walter Thompson GmbH advertising agency while he was Managing Director of the Frankfurt, Germany office, 1970-1973. The papers document Clark's work with major clients at JWT's Frankfurt office. The materials primarily concern his work with international clients such as De Beers, Pan American, and Unilever, and provides insight into the close coordination and cooperation among JWT's international offices when working with such clients. The papers consist of correspondence, telexes, memoranda, notes, reports, photoboards, advertisements, photographs, clippings, and printed materials. Clients of the company represented in the collection include Braun, De Beers, Glücksklee, S.C. Johnson, Kellogg, Pan Am, and Unilever. Correspondents include clients such as Burda Du Pont, Eilebrecht, Ford, Maggi, Pan Am, and Wick Pharma; other JWT Offices; and JWT executives including Don Johnston, Peter Durham, and Myron R. May. The majority the collection (approximately 70%) is in English, and the remainder is in German.
For related material, see the papers of other Frankfurt office executives, Frankfurt print advertisements, and the Frankfurt video collection.
The series has been arranged into four subseries: Client files, Correspondence, International offices, and New business. The original organization of the material has been retained in large parts. The only change that was made was to break up the strictly chronological arrangement of all records by business year so that the individual series could be brought together and would cover the entire range of years for which records exist. No documents have been removed. The client names have also been retained according to the filing system of the Frankfurt Office. All newsletters from other JWT Offices have been transferred to the newsletter collection.
Documents Clark's day-to-day work for his clients; the development of campaigns and the production of advertisements; campaign presentations; and marketing schemes used by the Frankfurt office. Clark supervised the accounts for Braun, De Beers, Glücksklee, S.C. Johnson, Kellogg, Pan Am, and Unilever. From 1971-1973, the series contains detailed information about JWT Frankfurt's work for these clients. Included is the correspondence with clients, JWT Frankfurt's budget and campaign planning including scripts and layouts, Clark's attendance at client conferences, and his communication with other JWT Offices on behalf of these accounts. The Pan Am files reveal some of the particular German sensitivities in the advertising market (such as the 1972 Luxembourg advertisement). Almost half of this series concerns Clark's work for several Unilever accounts. Under the heading Unilever, insight is provided into his efforts for various Elida Gibbs and Lever-Sunlight products (Elidor, Harmony, Gloria, Es wirkt, Mentadent C, and Pepsodent).
Consists of both internal and external correspondence. The internal correspondence documents the flow of information from the executive level to the staff level (Haus-Mitteilungen), and provides insight into the daily operations in the Frankfurt Office. Frankfurt's internal communication discusses contacts with clients and the preparation of campaign presentations, conferences, market research, new policies on billings, advertising regulations, staff appointments, and news from other JWT offices. The external correspondence documents the communication with several clients including Burda, Du Pont, Eilebrecht, Ford, Maggi, Pan Am, Rivella International, Savon Gayal, Vereinigte Papierwerke, Wick Pharma as well as an exchange of information with other JWT offices concerning clients, new business, and international markets. The correspondence with Don Johnston consists of a collection of Johnston's memoranda to JWT International Office Managers concerning the planning for the year ahead, appointments, inquiries and information about international clients as well as some direct correspondence between Clark and Johnston.
Comprised primarily of correspondence between Harry Clark and account supervisors in other J. Walter Thompson Company offices. The majority of items relate to the offices in London and New York. The communication with New York provides general insight into the exchange of information about clients. Extensive information is provided about Clark's visits in New York, the United States travel service (1973), Sony video tape recorders (1973), and the International Basic Economy Corporation (1973). The correspondence with the London Office provides an exchange of memoranda and reports about issues with international clients including information about Reed International, the Braun account, and consumer attitudes to the soap “Fa” (Unilever) in Germany (1973). Correspondents include David Campbell-Harris (Milan), Constance B. Ivie (New York), Don Johnston (London and New York), Denis Lanigan (London), Julian Morrison (Chicago), Anthony Rau (London), Al Stridsberg (New York).
Provides insight into JWT-Frankfurt's efforts to gain new clients. Documented are first contacts with prospective clients, market analyses, and information requests to JWT Offices that have already worked for the client or for other clients in the same market field. It should be noted that this series contains new business campaigns only for clients that JWT did not obtain. Among the courted clients are B.A.S.F., Commerzbank, Manpower, Red Barn Restaurants, Ranks Hovis McDougall-Foods, and the Württembergische Metallwarenfabrik.
Includes correspondence, financial reviews, marketing plans, meeting reports, travel documentation, presentation files, as well as general administrative memoranda for JWT's international offices. Original folder titles were maintained and items were arranged alphabetically by region, country or city, depending on the original designation.
Contains files relating to JWT international offices in general, and not to specific offices.
Contains charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. Includes extensive information and memorabilia regarding the 1984 Worldwide Advertising Meeting at the Epcot Center. Original folder titles were maintained and items were arranged alphabetically by meeting title.
[Includes slides of events, as well as musical score of the “JWT Song.” Audio cassettes removed to Audiovisual Materials.]
Contains presentations, plans, meeting files, and marketing plans related to JWT new accounts prospects. Includes scripts of general agency presentations, target plans (T-plans), and new business reports from specific JWT offices. Original folder titles were maintained and items arranged alphabetically.
Contains annual reports and operations reviews documenting the financial and organizational performance of JWT domestic and international offices. Also includes statistics on billings, expenditures, profits and overall personnel performance. Arranged alphabetically by report title.
Includes primarily printed texts of speeches given by Clark and other JWT advertising executives. Also includes reprints of articles, reports, along with Clark's book manuscript, entitled Collective Experience. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Jeremy Bullmore, Colin Dawkins, Don Johnston, Stephen King, Denis Lanigan, Dan Seymour, and James Webb Young. Items arranged alphabetically by speech title.
[Includes speech: JWT a Legend in His Own Time, M. Howington, 1988.]
[The following vinyl recordings were removed to the JWT Audiovisual Collection: The Christmas Sounds of San Francisco, 1966 Christmas Chorus, Johann Strauss 100th Anniversary Concert Produced by JWT, Vienna.]
[Restrictions on Access: Cassettes need to be reformatted for patron use.]
Includes large format items removed from previous series.
[Includes Japanese cereal boxes for Corn Flakes, Frosted Flakes, Honey Smacks, and Corn Pops, among others.]
|1935, Sept. 5||
Born Harold Frank Clark, Jr., Norwalk, Conn.
BA, Amherst College, Amherst, Mass.
MA, English Literature, Stanford University
International Representative, JWT New York Office
Account Supervisor, JWT Frankfurt Office
PhD, English Literature, Columbia University; dissertation titled Dickensian Journalism: A Study in Household Words
Director, JWT Frankfurt Office
Managing Director, JWT Frankfurt Office; Management Supervisor on major accounts
Senior Vice President of JWT, relocated to New York
Group Account Director on Labatts, Reader's Digest and, in 1979, Burger King accounts
Managing Director, Landsdowne Advertising, a division of JWT-USA
Senior Vice President, Director of Communications and Development.
Retired from JWT; co-founded Smith Clark Associates, a consulting firm based in Princeton, N.J.
|2009 Feb. 4||
Died, Princeton, N.J.
Clark served on the Princeton (N.J.) Borough Zoning Board, the Amenia (N.Y.) Zoning Board of Adjustment and the Master Planning Committee; member of the Board of Directors of the McCarter Theatre, Princeton Singers and Trenton Children's Chorus. He was also active in the theater and appeared in several local productions. [Sources: J. Walter Thompson Company Biographical Information; Princeton Town Topics obituary Feb. 18, 2009]
- Advertising agencies -- Germany
- Advertising agencies
- Advertising executives
- Advertising agencies -- United States
- Advertising -- Germany -- History -- 20th century
- Advertising -- Germany
- Advertising -- United States -- History -- 20th century
- Advertising -- United States
- Advertising -- Management
- Clippings (information artifacts)
- Chevron Corporation
- Clark, Harry (Harold Frank, Jr.), 1935-2009
- De Beers Consolidated Mines
- Eastman Kodak Company
- J. Walter Thompson Company. New York Office
- J. Walter Thompson Company
- J. Walter Thompson Company
- John W. Hartman Center for Sales, Advertising & Marketing History
- J. Walter Thompson Company. Frankfurt Office
- Kellogg Company
- Pan American Airways Corporation
- Unilever (Firm)
Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:
[Identification of item], J. Walter Thompson Company. Harry Clark Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company. Harry Clark Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 1987 and 1993.
Processed by Kai Evers, August 1996; additional processing by Jessica Wood, March 2010
Encoded by Stephen Douglas Miller, 1996; Jessica Wood, April 2010
Accessions 791114B, 820712, 830202, 830502, 830718, 830817, 830819, 831130, 870807, 93-043 were merged into one collection, described in this finding aid.