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Guide to the J. Walter Thompson Company. Frankfurt Office. Hans Ihlefeld Papers, 1952-1980, bulk 1972-1978

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Hans Ihlefeld was financial manager and director of JWT's branch offices in Frankfurt, Vienna and Zurich in the 1960s and 1970s.

The Hans Ihlefeld Papers document Ihlefeld's tenure as financial manager and director of the Frankfurt, Vienna, and Zurich offices of JWT, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. The collection includes correspondence, telexes and telegrams, memoranda, tables of results, charts and graphs, client and account lists, profit plans, computer printouts, invoices and receipts, contracts, clippings, articles and other printed material. Specific topics documented in the Hans Ihlefeld papers include financial statements and transactions concerning the German-speaking areas of Europe (Germany, Austria, and Switzerland) and Scandinavia, especially profit projections and periodic (monthly, quarterly, and annual) results reports; communication between Ihlefeld and other JWT executives and offices about JWT short- and long-term strategy; account planning; communication with JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR; and correspondence with clients. The bulk of communications take place between the Vienna, Zurich, Stockholm, and New York offices. Notable company correspondents include Peter Gilow and Harry Clark. Clients well documented in the collection include Braun, Unilever (Elida Gibbs, Lever Sunlicht), Ford, Jacobs, Kraft, and PepsiCo. Approximately 60% of the collection is in German, and the remainder is in English, except for one very small portion in French.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company. Frankfurt Office.
Title
J. Walter Thompson Company. Frankfurt Office. Hans Ihlefeld papers, 1952-1980, bulk 1972-1978
Language of Material
English, , German, , French
Extent
13.5 Linear Feet, 12,150 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Hans Ihlefeld Papers span the years 1969 to 1978, with the bulk of the material dating from 1972 to 1978, and document Ihlefeld's tenure as financial manager and director of the Frankfurt, Vienna, and Zurich offices of JWT, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. The collection includes correspondence, telexes and telegrams, memoranda, tables of results, charts and graphs, client and account lists, profit plans, computer printouts, invoices and receipts, contracts, clippings, articles and other printed material. Specific topics documented in the Hans Ihlefeld papers include: financial statements and transactions concerning the German-speaking areas of Europe (Germany, Austria, and Switzerland) and Scandinavia, especially profit projections and periodic (monthly, quarterly, and annual) results reports; communication between Ihlefeld and other JWT executives and offices about JWT short- and long-term strategy; account planning; communication with JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR; and correspondence with clients. The bulk of communications take place between the Vienna, Zurich, Stockholm, and New York offices. Notable correspondents include Peter Gilow and Harry Clark. Clients well documented in the collection include Braun, Unilever (Elida Gibbs, Lever Sunlicht), Ford, Jacobs, Kraft, and PepsiCo. Approximately 60% of the collection is in German, and the remainder is in English, except for one very small portion in French.

The collection is made up of three series: Correspondence and Memoranda; Finance; and German-Speaking Areas (GSA) Series.

The Correspondence and Memoranda Series comprises reports, summaries and written communications that passed through Ihlefeld's office. The series is organized into six subseries--General Correspondence, Clients, JWT Offices, JWT Subsidiaries, Memoranda/Haus Mitteilungen, and Trend Letter. The General Correspondence Subseriesfocuses primarily on the Frankfurt Office's financial negotiations and agreements with clients in the form of letters, budgets (of media and production costs), billings, and taxes. The Clients Subseries reflects the financial and planning aspects of JWT-Frankfurt's relationship with its clients. The Ford account in particular is well-documented, but files also exist for other clients including Braun, Jacobs, PepsiCo, and Unilever. The JWT Offices Subseries documents the coordination of financial operations between the Frankfurt Office and the Zurich, Stockholm, Vienna, and New York offices, and to a lesser extent with other JWT offices. Topics include short- and long-term financial planning (particularly with regard to profits and taxes), transactions between different JWT offices, tax audits, insurance matters, legal matters, and personnel matters (including visits) in the Frankfurt, Vienna, Zurich, and Stockholm offices. The JWT Subsidiaries Subseriesgives information--mostly of a financial or tax-related nature--on JWT's European subsidiaries ARC, Basis, Century, ProService, and PR. The Memoranda/Haus-Mitteilungen Subseriesdocuments the daily administration of the Frankfurt office, particularly with regard to production, financial matters, personnel, and taxes. The Trend Letter Subseriesdocuments the acquisition and demise of Trend Letter, a financial newsletter designed for the business side of the advertising industry.

The Finance Series documents gains and losses, budgeting, taxes, the role of the comptroller, and monthly, quarterly, as well as annual results in the German Speaking Area.

The German-Speaking Area (GSA) Series documents JWT operations in the three-country area of Germany, Austria, and Switzerland. Topics include financial reporting and planning in the GSA and Scandinavia, as well as for several European subsidiaries.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains typed and handwritten letters, notes, memoranda, and other documents. The most prominent correspondent is Manfred Ostwald of the JWT Frankfurt office, but several other JWT and corporate correspondents are also present. Referenced clients include Champion, De Beers, Johnson, Kaufhof, Kellogg's, Lever-Sunlicht, and Wick. Arranged chronologically.

1973-1978
(5 folders)
Box 1

Consists of typed and handwritten letters, telexes and telegrams, invoices, charts, notes, memoranda (Haus-Mitteilungen), contracts, fee agreements, call reports (Kontaktberichte), and file memos (Aktennotizen) concerning all aspects of account planning for JWT-Frankfurt, and to some extent of JWT-Vienna. Divided into three sections: account planning (thereunder by office), Ford of Europe (thereunder chronologically), and other clients (thereunder alphabetically) While a large part of the series records the financial transactions between the partners, another section of letters details the responsibilities of JWT as an advertising agency, the assessment of fees, and the future of the German-speaking area. Arranged alphabetically.

Frankfurt, 1974-1978
(10 folders)
Box 1
Vienna, 1976-1978
Box 1
Braun, 1977
Box 1
Ford ESO, 1974-1979
(5 folders)
Box 1
Other clients, 1977

Includes Burger King, DeBeers, Elida, Pepsi, Seagram, and Teledyne Water Pik.

(3 folders)
Box 1

Chiefly Hans Ihlefeld's correspondence with JWT international offices, especially Vienna, Zurich, London, New York, and Stockholm. The series contains typed and hand-written letters, telexes and telegrams, printed material, notes, memoranda, clippings and articles, minutes, reports, charts and graphs, questionnaires, receipts, contracts, quarterly results, profit plans, account lists, and other documents concerning JWT's financial operations--from international tax planning to individual offices. Issues specifically noted in the series include accounts, tax planning, growth and investments. Important correspondents include Peter Horak (JWT-Zurich), John Novotny and Håkan Verner-Carlsson (both JWT-Stockholm), Alfred Tiefenbrunner (JWT-Vienna), Ed Lanzo (JWT-New York), and Manfred Ostwald (JWT-Frankfurt). Clients and products mentioned in this series include DeBeers, Elida, Ford, Gilette, Jacobs, Kodak, Kraft, PanAm, PepsiCo, Sunlicht, and Unilever. Arranged alphabetically by office, preceded by a folder of general documents.

General, 1972-1974
Box 2
Amsterdam, 1972-1977
Box 2
Brussels, 1973, 1975, 1978
Box 2
Buenos Aires, 1975
Box 2
Chicago, 1975
Box 2
Copenhagen, 1972-1978
Box 2
Detroit, 1974
Box 2
Istanbul, 1978
Box 2
Johannesburg, 1974, 1977
Box 2
Lisbon, 1975
Box 2
London, 1970-1978
(5 folders)
Box 2
Los Angeles, 1977
Box 2
Madrid, 1973, 1976-1978
Box 2
Milan, 1972-1978
Box 2
New York, 1971-1978
(12 folders)
Box 2
Paris, 1975-1978
Box 2
Rio de Janeiro, 1978
Box 2
San Juan, 1973-1974
Box 2
General, 1973-1976
Box 2
Correspondence, 1973-1978
(6 folders)
Box 2
Kreatörerna, 1977
Box 2
Lagerlöf, 1975-1978
Box 2
Monthly Telexes, 1973-1977
Box 3
Price Waterhouse, 1977-1978
Box 3
Profit Plans, 1973-1976
Box 3
Quarterly Results, 1973-1976
Box 3
Sydney, 1974
Box 3
Toronto, 1972, 1974, 1977-1978
Box 3
General, 1971-1977
(4 folders)
Box 3
Correspondence, 1971-1977
(5 folders)
Box 3
Hamtil, 1972-1974
Box 3
Haus-Mitteilungen, 1977
Box 3
Marketing plan, 1974
Box 3
Monthly telexes, 1971-1977
(3 folders)
Box 3
Profit Plan, 1972-1975
Box 3
Quarterly Results, 1972-1975
(2 folders)
Box 3
Statistics, 1972-1976
Box 3
Banks, 1973-1974, 1977
(2 folders)
Box 3
Correspondence, 1972-1977
(1-2 of 9 folders)
Box 3
Correspondence, 1972-1977
(3-9 of 9 folders)
Box 4
FIDES, 1971-1977
(2 folders)
Box 4
Ford Audit, 1977
Box 4
Meetings, 1977
Box 4
Monthly Telexes, 1971-1977
(2 folders)
Box 4
Profit Plan, 1971-1975
Box 4
Quarterly Results, 1971-1977
(3 folders)
Box 4
Statistics, 1969-1978
Box 4

Contracts, monthly statements, typed and hand-written letters, telexes and telegrams, notes, charts, profit plans, audit reports, quarterly reports, printed material, minutes, and other documents pertaining to JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR. Arranged alphabetically by subsidiary.

General, 1973-1978
(3 folders)
Box 4
Correspondence, 1971-1976
Box 4
Finance, 1971-1974
Box 4
Verträge, 1971-1976 (2 folders)
Box 4
General, 1972-1978
Box 4
Monthly Statements, 1971-1976 (2 folders)
Box 4
Profit Plan, 1972-1975
Box 5
Quarterly Results, 1972-1975 (2 folders)
Box 5
General, 1974-1977
Box 5
General, 1967-1980
(2 folders)
Box 5
FIDES, 1968-1979
(2 folders)
Box 5
FIDES, Vieli, 1973-1979
Box 5
1974-1980
(3 folders)
Box 5
Generalversammlungen, 1976-1979
Box 5
Protokolle, 1975-1978
Box 5
Shares/Verträge, 1972-1975
Box 5
Transactions, 1975-1979
Box 5
Urkunden, 1975-1977
Box 5
General, 1977-1978
Box 5
General, 1972-1978
Box 5
Monthly Statements, 1971-1976
Box 5
Quarterly Results, 1972-1975
(2 folders)
Box 5

Documents the daily administration of the Frankfurt office, particularly with regard to production, financial matters, personnel, and taxes. Includes the 1978 "Management Style Diagnosis Test" from the Norman H. Strouse Seminar and a 1978 document titled "Kommunikationsmonitor," published by JWT subsidiary Basisresearch (both in the 1977-1978 folder). Correspondents include Burkhard Schwarz, Tilman Mauser, Peter Gilow, Manfred Ostwald, Paul Siebel, and Heinz Möckel. Important clients represented include Ford and Glücksklee. Arranged alphabetically.

General, 1972-1978
(5 folders)
Box 5
Finance, 1977-1978
Box 5
H+D, 1977
Box 5
Internationale Gruppe, 1977
Box 5
Unit 1, 1977
Box 5
Unit 2, 1977
Box 5
Unit 3, 1977
Box 5
Vorschlagswesen, 1978
Box 5

Correspondence, reports, newsletters and other publications document the history of the short-lived publication, Trend Letter. Originally founded by Bernd Rohrbach to address the business side of the advertising industry, Trend Letter ran into financial difficulties and transformed into a limited liability company with Rohrbach, JWT, and Basisresearch holding one third of the company each. By the end of 1976, however, Trend Letter was discontinued, but Rohrbach and JWT continued to fight over the outstanding debts for the next three years. The series documents JWT's dealings with Rohrbach and Trend Letter, from the initial proposition by Rohrbach to the demise of the newsletter, including Rohrbach's original concept for the newsletter; internal memos confirming the interest in, and need for, such a newsletter; and letters to prospective subscribers and discussions that led to discontinue publication. Correspondents include Bernd Rohrbach and Peter Gilow. Arranged alphabetically.

Correspondence, 1975-1979
(3 folders)
Box 5
Newsletter, 1976
Box 5

Contains budgets, memoranda, notes, charts, lists, graphs, telexes, typed letters, computer printouts and other documents concerning the financial transactions of JWT in the German-speaking area. Arranged alphabetically.

General, 1952-1972
(16 folders)
Box 6
Basisresearch, 1969-1971
Box 6
Frankfurt, 1967-1971
(7 folders)
Box 6
General, 1970-1971
Box 6
Correspondence, 1970-1971
Box 6
Memoranda, 1967-1968, 1971
Box 6
Statistics, 1970-1971
Box 6
Vienna, 1967-1971
(5 folders)
Box 7
Zurich, 1967-1971
(3 folders)
Box 7
Exchange Rates, 1976-1977
Box 7
London, 1974-1975
Box 7
New York, 1974-1975
Box 7
GWA-Betriebsvergleich, 1974
Box 7
Memoranda, 1973-1974
Box 7
General, 1971-1974
(2 folders)
Box 7
Frankfurt, 1970-1971 (2 folders)
Box 7
Vienna, 1970-1971
Box 7
Zurich, 1970-1971
Box 7
General, 1972-1977
(5 folders)
Box 7
ARC, 1977
Box 7
Basisresearch, 1977
Box 7
Century, 1977
Box 7
ProService, 1977
Box 7
Correspondence, 1972-1975
Box 7
Frankfurt, 1972-1974
Box 7
International, 1972-1974
Box 7
Stockholm, 1972-1974
Box 7
Vienna, 1972-1974
Box 7
Zurich, 1972-1974
Box 7
Profit Plan, 1972-1975
(2 folders)
Box 8
Quarterly Results, 1970-1975
(4 folders)
Box 8
Statistics, 1970-1975
(2 folders)
Box 8

Contains monthly telexes, profit plans, reports, three-year plans, notes, charts, computer printouts, typed correspondence, and other documents pertaining to financial reporting and planning of JWT in Germany, Austria, Switzerland and Scandinavia as well as to the subsidiaries ARC, Basisresearch, Century, PR, and ProService. In German and English. Arranged alphabetically.

General, 1976-1977
Box 8
ARC, 1978
Box 8
Basisresearch, 1978
Box 8
Frankfurt, 1978
Box 8
PR, 1978
Box 8
ProService, 1978
Box 8
Stockholm, 1978
Box 8
Vienna, 1978
Box 8
Zurich, 1978
Box 8
General, 1978
Box 8
ARC, 1977-1978
Box 8
Basisresearch, 1977-1978
Box 8
Ford ESO, 1976-1978
Box 8
Frankfurt, 1976-1978 (2 folders)
Box 8
PR, 1977-1978
Box 8
ProService, 1977-1978
Box 8
Stockholm, 1976-1978
Box 8
Vienna, 1976-1978
Box 8
Zurich, 1976-1978
Box 8
General, 1977-1978
Box 8
ARC, 1978
Box 8
Basisresearch, 1977-1978
Box 8
Ford ESO, 1978
Box 8
Frankfurt, 1976-1978 (3 folders)
Box 8
PR, 1978
Box 9
ProService, 1978
Box 9
Stockholm, 1976-1977
Box 9
Vienna, 1976-1978
Box 9
Zurich, 1976-1978
(2 folders)
Box 9
Three-year plan, 1977-1978
Box 9

Historical Note

DateEvent(s)
1969Joined JWT
1973Financial Manager for Vienna and Zurich, JWT Frankfurt
1977Director for Germany, JWT Frankfurt

Subject Headings

Related Material

Related Material:

For related materials, see other collections in the J. Walter Thompson Company Archives, especially the papers of other Frankfurt office executives in the Frankfurt Office Records, Such as the Harry Clark Papers and the Peter Gilow Papers. Additional information may be found in the Frankfurt Advertisements Collection, the JWT Newsletter Collection, JWT Writings and Speeches Collection, and the Frankfurt Film and Video Collection.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Hans Ihlefeld Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Frankfurt Office. Hans Ihlefeld Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1995.

Processing Information

Processed by Richard Collier, Sylvia Pfeiffenberger, April 2006

Encoded by Richard Collier, Norbert Schurer

Completed April 2006

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.