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Guide to the J. Walter Thompson Company. Denis Lanigan papers, 1955-1986

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Denis Lanigan was an executive who managed JWT Offices in Frankfurt, London and New York before being named Vice Chairman and Chief Operating Officer. Collection includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.00699
Title
J. Walter Thompson Company. Denis Lanigan papers
Date
1955-1986
Extent
29.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English, Spanish, Thai and German.

Collection Overview

Includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: Frankfurt Office; and New York Office.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Denis Lanigan papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1. Frankfurt Office, 1958-1964

The Frankfurt Office series spans the years 1958 to 1964, with the bulk of the material dating from 1959 to 1960 and from 1963 to 1964. The papers primarily document activities of JWT's Frankfurt Office during the years Lanigan served as Joint Manager. Specific topics covered are efforts to increase and improve the use of television and print advertising in Europe, especially England and Germany; to improve coordination of international JWT Offices to better serve client interests; to increase European business; and to handle a variety of personnel, public relations, and marketing concerns. The papers consist of typed and handwritten correspondence, telexes and telegrams, memoranda, notes, reports, one photograph, press releases, speeches, contracts, newsletters, clippings, product samples, collateral literature and advertisements. Clients of the company represented in the collection include Chesebrough-Pond's, Findus, Ford, Johnson Wax (or Johnson-Gruenol), Kaufhof, Kraft, Lever-Sunlicht, Pan American Airways, Pepsi, Rowntree, Singer, Triumph, Warner-Lambert, Wick, and others. Correspondents include clients; executives from JWT offices such as George Black, David Campbell-Harris, Bill Hinks, Constance B. Ivie, Don Johnston, Jens von Leutzendorff, Sam Meek, D. M. Saunders, Lubertus Smilde, Norman Strouse, Thomas Sutton, and Edward G. Wilson; media consultants such as Eric Boden; and persons affiliated with various companies and organizations.

Approximately 70 percent of the collection is in English and the remainder is in German, with the exception of very small amounts of French, Italian, and Dutch. English is the sole language of the Articles subseries and the Layton Awards subseries, and the predominant language in the Correspondence subseries, the Other JWT Offices subseries, and the Meetings subseries. English and German are used in roughly equal amounts in the Clients subseries, the New Business subseries and the Marketing and Research/Abteilung Marktforschung subseries. German is the predominant language in the Memoranda/Haus-Mitteilungen subseries.

The Correspondence subseries documents Lanigan's transition from JWT's New York Office to the Frankfurt office, coordination between the Frankfurt and London Offices, Frankfurt's day-to-day operations, German and American attitudes toward advertising, and reviews of a German-made film on U.S. advertising called Bilder aus der neuen Welt (Pictures from the New World). The film profiles JWT, Benson and Mather, Dr. Dichter, Ogilvy, and McCann-Erickson advertising agencies. The subseries also contains information on accounts, including market strategies, difficulties in dealing with the European management of Playtex, the coordination of Unilever, acquisition of the Pan Am account in Vienna, and the production of television ads for various clients. Correspondents from the New York office include Paul Albright, George Black, Aldis Butler, M. Lee Calvert, Robert Carman, Malcolm Davis, Peter Dunham, Robert Hawes, William Hinks, Connie Ivie, Sam Meek, O'Neill Ryan, Norman Strouse, Clifford Snyder, and Lubertus Smilde, and from the London office Thomas G. Hardie and D.M. Saunders. Other correspondents in this subseries include persons affiliated with various media consulting firms; economic research organizations; the advertising agencies Troost and McCann-Erickson; and Booz, Allen, and Hamilton International; and organizations such as Advertiser's Weekly, the American Chamber of Commerce in Germany, and the Gesellschaft Werbeagenturen.

The Other J. Walter Thompson Offices subseries consists of correspondence between Denis Lanigan and executives from JWT's international offices. Files for the London and New York Offices contain the most material, while Amsterdam, Milan, and Paris are also substantial among the thirty-five offices documented. Topics include aspects of film production for clients, the impact of legislation and public perception on advertising internationally, training and personnel matters, Frankfurt Office visitors, and international public relations for JWT. Some issues that are covered specifically include 1962 total advertising expenditures in the UK; Lord Robens' speech on advertising and politics; a major German exhibit on advertising and the consumer (“Der umworbene Mensch”); information on outdoor advertising in Italy; market research on the German beer and bread markets; the need for establishing a JWT Office in Vienna; the development, testing and introduction of new Lever products in Germany such as CD and SIGNAL; efforts to improve the overall quality of film advertising in Germany including the unsuccessful attempt to recruit well-known theater director Peter Zadek; and an evaluation of the need for better assessing client conflicts of interest, arising in part from the conflict between Canada Mink and the Swedish SAGA Mink as JWT clients in Europe. Correspondents from the London Office include James Archibald, Jeremy Bullmore, Christopher Cross, Bill Hinks, Norman Basset, Carl Ivens, Elizabeth Oxley, Michael Patmore, Douglas Saunders, and Tom Sutton; and from the New York Office, Gordon Conley and Edward Wilson among others. Current and prospective accounts discussed in this subseries include Alcan, Brinkmann, Bristol Myers, Burroughs, Braemar, Brillo, Canada Mink, Champion, Chesebrough-Ponds, Dunlop, Eastman Kodak, Findus, Ford, Kaufhof, Kelloggs, Kraft, Lintex, Lux, Merrill Lynch, Nestle, Oxo, Singer, Scott, Therachemie, Triumph, and Vic's (UK name of Vick's/Wick).

The Clients subseries consists of materials pertaining to JWT's day-to-day work for its clients, including market strategies, campaign development, and the production of advertisements. It includes background information on JWT's relationship with Ford in Germany and Switzerland, a review of Kraft advertising in Germany, and information on special promotions for Pepsi in Europe. Well-documented accounts in this subseries include: Chesebrough Pond's, Dunlop, Ford, Intercontinental Hotels, Johnson Wax, Litton Industries, Kaufhof, Kraft, Maggi, Merrill Lynch, Norda, Playtex, Pepsi, SAGA, SIGNAL (a Lever product), Triumph, Warner-Lambert, and Wrigley.

The New Business subseries documents Frankfurt's strategies to acquire new clients. The subseries includes both successful and unsuccessful new business presentations for the following companies and organizations: Beecham/Ribena, Constructa, Dow Chemical, Eastman Kodak, Famous Artist Schools, FAZ, Horlicks, Jopa, Langeberg Sales, Oetker, Osram, Philips, Lever, SEL, Singer, and the World Coffee Promotion Committee.

The Memoranda/Hausmitteilungen subseries offers insight into the internal policy and communications of the Frankfurt Office. The subseries specifically documents shifts in the Marketing Department's organization and training, information on television advertising, art-buying, the company's media archive, personnel policies, and daily operations. Clients discussed in this subseries include Findus, Florida Citrus Growers, Nordsee, RCA, SIGNAL, and Scott.

The Meetings subseries documents Lanigan's participation in JWT European Managers' Meetings. Topics discussed at the meetings include JWT's international public relations, management coordination of international accounts, ideas for new business presentations, the economic implications of the European common market, and interoffice communication and exchange of personnel.

The Articles subseries contains advertising and promotional plans for JWT agricultural clients (California Raisin Advisory Board, Pineapple Growers Association, Olive Advisory Board). Other topics include copy research and grocery trade; advertising effects on economic growth; and international advertising markets and campaigns.

The Marketing and Research/Abteilung Marktforschung subseries documents research projects, correspondence (primarily with the New York Office), and memoranda of Frankfurt's Marketing and Research division (Abteilung Marktforschung).

The Layton Awards Series consists of materials relating to the annual Layton Awards for British advertising, an event sponsored by the graphics firm C and E Layton.

Correspondence, 1959-1964 (bulk 1959-1960)

Consists of letters to and from Lanigan as well as copies of correspondence from or to other executives of the Frankfurt Office, including Peter Gilow. Also contains interoffice communications such as notes, memoranda, and reports, as well as some personal correspondence.

Although Lever-Sunlicht is a 100% subsidiary of Unilever, JWT-Frankfurt's correspondence with this client is filed under the letter “L” and not “U.” Similarly Eastman Kodak Company is referred to in correspondence as “Kodak,” and files under “K,” and special to the German filing system are the entries of “Sch” and “St” following “S.” Arranged chronologically by year, then alphabetically by correspondent.

1959, March-Sept.Whitbread
Box 1
1959-1960,A-Z
(4 folders)
Box 1
1959-1960,A-Z
(4 folders)
Box 1
1963-1964,A-Z
(4 folders)
Box 1

Other J. Walter Thompson Offices, 1958-1964 (bulk 1959-1960, 1963-1964)

Constitutes Denis Lanigan's incoming and outgoing correspondence with over thirty-five JWT offices worldwide. It contains letters, telexes and telegrams, memoranda, notes, clippings, client lists, printed materials, policy statements, reports, drafts of speeches, and meeting minutes.

Arranged alphabetically by city, then chronologically.

Amsterdam, 1959-1960, 1963-64
Box 1
J. Walter Thompson Amsterdam Newsletter, JWT News - Amsterdam, 1960-1964 (transferred to JWT Newsletter Collection)
Box 1
Antwerp, 1959-1960, 1963-1964
J. Walter Thompson Antwerp Newsletter, JWT Company Belgian Bulletin, 1960-1961 (transferred to JWT Newsletter Collection)
Box 1
Bombay, 1960, 1963
Box 1
Buenos Aires, 1963
Box 1
Calcutta, 1959-1960
Box 1
Cape Town, 1959, 1963-1964
Box 1
Caracas, 1963
Box 1
Chicago, 1959-1960, 1963-1964
Box 1
Columbo, 1960, 1963
Box 1
Detroit, 1960, 1963
Box 1
Durban, 1960
Box 1
Johannesburg, 1959-1960
Box 1
Karachi, 1960
Box 1
Lima, 1960, 1964
Box 1
London:
1958 Dec.-1959 Sept.
Box 1
1959-1960,A-Z
(7 folders)
Box 1
1963-1964,A-Z
(4 folders)
Box 1
Los Angeles, 1959-1960, 1963
Box 2
Madras, 1963
Box 2
Manila, 1960, 1963
Box 2
Mexico City, 1963
Box 2
Milan:
1959-1960
Box 2
1963-1964
Box 2
J. Walter Thompson Milan Newsletters, Notizario J.W.T. - Italia and Qui...Thompson -Italia (transferred to the JWT Newsletter Collection)
Box 2
Montevideo, 1960, 1963
Box 2
Montreal, 1960
Box 2
New Delhi, 1960, 1963
Box 2
New York:
1959
Box 2
1963-1964,A-Z
(5 folders)
Box 2
J. Walter Thompson New York Newsletter, JWT Company News, 1959-1962 (transferred to JWT Newsletter Collection)
Box 2
Paris, 1958-1960, 1963-1964
J. Walter Thompson Paris Newsletter, Informations JWT Paris, 1961and 1963 (transferred to JWT Newsletter Collection)
Box 2
Rio de Janeiro, 1960, 1963
Box 2
Salisbury, 1960
Box 2
San Francisco, 1959-1960, 1963-1964
Box 2
San Juan, 1960-1961, 1963
Box 2
Santiago de Chile, 1963
Box 2
Sydney, 1960, 1963
J. Walter Thompson Sydney Newsletter, JWT Company Australian News (transferred to JWT Newsletter Collection)
Box 2
Tokyo, 1960, 1963
Box 2
Toronto, 1959-1960, 1963-1964
Box 2
Vancouver, 1963
Box 2
Vienna:
Correspondence, 1963,A-Z
Box 2
Memoranda/Haus-Mitteilungen, 1963-1964
Box 2
Zurich, 1963-1964
Box 2

Clients, 1959-1964 (bulk 1959-1960, 1963-1964)

Comprised of call reports (Kontaktberichte), market research, minutes (Protokolle), clippings, invitations, contracts, letters of terms, purchase orders, articles, speeches, bills, ads, graphs, and correspondence with and regarding JWT clients.

Although Lever-Sunlicht is a 100% subsidiary of Unilever, JWT-Frankfurt's correspondence with this client is filed under the letter “L” and not “U.” Similarly Eastman Kodak Company is referred to in correspondence as “Kodak,” and files under “K.” Arranged chronologically, then alphabetically by client.

1959-1960,A-T
(3 folders)
Box 2
1963-1964
Box 2
1963-1964,A-W
(2 folders)
Box 2
1963-1964,A-Fi
Box 2
1963, Ford
(2 folders)
Box 2
1963-1964,H-K
Box 2
1963-1964,M-Pe
Box 3
1963-1964,Po-T
Box 3

New Business, 1963-1964

Comprised of correspondence, notes, sample contracts, charts, memos, public relations action proposals, articles, advertisements, speeches, proxies, consumer surveys, and research policy statements relating to the acquisition of new business accounts for JWT.

Arranged chronologically, then alphabetically by company or organization.

1963-1964,A-Z
(5 folders)
Box 3

Memoranda/Haus-Mitteilungen, 1959-1962

Consists of internal correspondence, statements of company policy, drafts of speeches, newsletters, other publications of JWT's Presse- und Informationsdienste (media and information services), and lists of print media in the company archive. Also includes the charter of the “JWT Dinner-Club,” an organization for JWT's male executives.

Arranged chronologically.

1959-1960

4 folders
Box 3
JWT Report Frankfurt, 1959 Apr.-1962 Feb.,and Common Market Newsletter, 1960
Box 3
J. Walter Thompson London Newsletter, Round the Square, 1960, Oct.(transferred to JWT Newsletter Collection)
Box 3

Meetings, 1962-1964

Comprised of agendas, minutes, memos, correspondence, and one photograph relating to European Managers' Meetings. Includes a list of dates and locations of all European Managers' Meetings that took place from 1958to 1964.

Arranged chronologically.

1962, Feb.,London
Box 3
1962, June,Frankfurt
Box 3
1962, Oct.,Milan
Box 3
1963, Jan.,Amsterdam
Box 3
J. Walter Thompson Amsterdam Newsletter, JWT News - Amsterdam, 1963 (transferred to JWT Newsletter Collection)
Box 3
1963, June, Frankfurt
(2 folders)
Box 3
1963, Oct., Brussels
Box 3
1964, Feb., London
Box 3

Articles, 1958-1961

Includes JWT Research Department's bulletins, JWT news releases, speeches, writings, copies of JWT house advertisements, a report on copy research, clippings, articles, newsletters, and an international advertising convention's program.

Arranged chronologically.

1958-1962
(4 folders)
Box 3

Marketing and Research/Abteilung Marktforschung, 1959-1960

Comprised of European Research Meeting minutes, research projects, speeches, reports, minutes (Protokolle), correspondence, and memoranda. Includes a 1960speech by Norman H. Strouse which introduced a series of marketing seminars; monthly reports on work for clients and products such as Dunlop, Elida, Ford, Kraft, Lux, Nordsee, Pepsi, Ponds, and Wick; and a memo on the 1960 Esomar Conference.

Arranged chronologically.

1959-1960,Correspondence
Box 3
1959-1960,Memoranda
Box 3

Layton Awards, 1960-1962

Contains notes, invitations, letters, exhibit catalogs, rules and entry forms, speeches, articles and correspondence relating to the Layton Awards. Includes a 1960 speech by Prince Philip criticizing the current state of British advertising.

Arranged chronologically.

1960-1962
(3 folders)
Box 3
1982 in Review, 1983
Box 4
1983 Plan, 1982-1983
(3 folders)
Box 4
1984 Company Plan, 1983
Box 4
1984 Plan, 1983
Box 4
420 Lexington (Greybar Bldg.), 1981-1983
(2 folders)
Box 4
420 Lexington (Greybar Bldg.)--Tenants, 1980-1982
Box 4
466 Lexington--21st and 3rd floor projects, 1981
Box 4
466 Lexington--Budget, 1980-1981
Box 5
466 Lexington--Events press, 1981-1982
Box 5
466 Lexington--Executive dining room, 1983
Box 5
466 Lexington--Floor plans, 1980-1982
Box 5
466 Lexington--General, 1979-1983
(2 folders)
Box 5
466 Lexington--Move meetings, 1981-1982
Box 5
466 Lexington--Office move press, 1981-1982
Box 5
466 Lexington--Olympia & York, 1983
Box 5
466 Lexington--Phone plans, 1980-1982
Box 5
466 Lexington--Postal address, 1981-1982
Box 5
466 Lexington--Real estate and acquisition selection criteria, 1980-1982
Box 5
466 Lexington--Rent allocation, 1981-1982
Box 5
466 Lexington--Rent and leases, 1981-1982
Box 5
466 Lexington--Status reports, 1980-1981
Box 5
466 Lexington--Work area requests, 1981
Box 6
Account planning, 1975-1983
Box 6
Agencies going public, 1980
Box 6
Agency brand names, 1984
Box 6
Agency compensation, 1980-1981
Box 6
Agency compensation study, 1980
Box 48
Agency performance evaluations, 1981
Box 6
AMI database, 1981
Box 6
Appointment of Lanigan as Vice Chairman, 1980
Box 6
Asia-Pacific, 1984-1985
(2 folders)
Box 6
Australia, 1981-1985
(2 folders)
Box 6
Australia--Acquisitions, 1983
Box 7
Australia--Acquisitions--Begg, Dow, Priday, 1983
Box 7
Australia--Acquisitions--Kestell McManus, Lloyd Graham, 1983
Box 7
Australia--Restructure, 1985
Box 7
Awards concept, 1983-1985
Box 7
Board meetings, 1982-1985
(4 folders)
Box 7
Brouillard Communications, 1982-1985
(2 folders)
Box 7
Cable Capsules, 1982-1983
Box 7
CableShop, 1982-1983
Box 7
Canada, 1980-1981
(2 folders)
Box 7
Canada, 1981-1985
(7 folders)
Box 8
Canada--Acquisition--Watson Advertising, 1981
Box 8
Canada--Board meeting, 1981
Box 8
Canada--Montreal Board meeting, 1982
Box 8
Canada--Operational Review, 1983
Box 8
Canada--Toronto, 1982
Box 9
Canada--Watson Advertising lease, 1980
Box 48
Caracas, 1982-1985
Box 9
Chicago office space--John Buck report, 1981
Box 9
Chile, 1982
Box 9
Company priorities, 1984
Box 9
Computers, 1982-1984
Box 9
Copies of mailings, 1982
Box 9
Corporate culture, 1982
Box 9
Credit policy, 1984
Box 9
Data processing, 1980-1981
Box 9
David Campbell Harris trip to Turkey, 1985
Box 9
Dividend policy, 1980
Box 9
Don Johnston, 1985-1986
Box 9
EPCOT (World Advertising Forum), 1983-1984
(4 folders)
Box 10
Ethics Committee, 1982
Box 10
Europe Operational Review, 1983
Box 10
Europe professional development, 1983
Box 10
Europe region, 1984
Box 10
European Managers Meeting, 1981-1986
(5 folders)
Box 11
European Regional Operating Committee (EROC), 1983-1986
(3 folders)
Box 11
EROC position paper on sponsorships
Box 11
Executive Committee, 1981-1985
(2 folders)
Box 12
France, 1980-1983
(2 folders)
Box 12
Germany, 1980-1982
(6 folders)
Box 12
Germany, 1983-1985
(2 folders)
Box 13
Germany--Dusseldorf Office opening, 1983
Box 13
Germany--Frankfurt press, including 30th anniversary (German), 1982
Box 48
Germany--Hamburg Office opening (English and German), 1983
Box 48
Germany--Markenplan, 1981
Box 13
Germany--Vitasound, 1981
Box 13
Goals and objectives, 1981-1983
Box 13
Greece--Spot Thompson, 1980-1983
Box 13
Growth statement, 1982
Box 13
Hong Kong, 1985
Box 13
India, 1984-1986
Box 13
James Heekin, 1981
Box 14
Japan, 1983
Box 14
Japan, Korea, 1985
Box 14
Latin America--Managers Meeting, 1981-1984
(4 folders)
Box 14
Latin America--Operational Review, 1983
Box 14
Latin America--Propaganda Magazine, 1982
Box 14
Letters to retiring staff, 1985
Box 14
London Office (includes Europe materials), 1980
Box 14
London Office (includes Europe materials), 1981-1982
(7 folders)
Box 15
London Office (includes Europe materials), 1983-1985
(8 folders)
Box 16
London Office (includes Europe materials), 1981
Box 48
London Office--David Holmes, 1985
Box 17
London Office--Europe research, 1981
(2 folders)
Box 17
London Office--Ian Bruce, John Lindsay-Bethune, 1981
Box 17
London Office--Research, 1978
Box 17
London Office--Restrictions on Transfer of Advertising Material Between Countries, 1983
Box 17
London Office--Stock options, 1984-1985
Box 17
London Office--Stock purchase plans, 1982
Box 17
London Office--Survival Anglia, 1981
Box 48
London Office--The Case for Advertising, 1975-1976
Box 48
London Office--Trip, 1983
Box 17
Lord Geller Federico Einstein, 1985
Box 17
Management Development Program (Troutbeck), 1982-1983
(5 folders)
Box 17
Management Development Program (Troutbeck), 1982-1983
(3 folders)
Box 18
(Management Information Systems) MIS Coordinating Committee, 1981
Box 18
(Management Information Systems) MIS Steering Committee, 1982
Box 18
Manila, 1985
Box 18
Media, 1982-1984
Box 18
Memos, 1983-1986
(4 folders)
Box 18
Mexico City, 1980-1983
Box 18
Mexico Creative Forum, 1983
Box 19
Mexico Earthquake, 1985
Box 19
Monitoring Group, 1985
Box 19
Morgan Stanley, 1983
Box 19
Multinational Client Services, 1983
Box 19
New York Office pep rally, 1983
Box 19
News, 1984-1986
Box 19
Operations Committee, 1982-1984
(3 folders)
Box 19
Personnel--Compensation, 1981-1982
Box 19
Personnel--Drinks with Denis, 1983
Box 19
Personnel--Employee Attitude Surveys (includes Australia, Canada), 1980-1981
(2 folders)
Box 19
Personnel--Employee benefits, 1981-1984
(2 folders)
Box 20
Personnel--Management change, 1982
Box 20
Personnel--Management succession, 1986
Box 20
Personnel--Marketing plan for recruitment, 1982
Box 20
Personnel--Recruitment, 1985
Box 20
Personnel--Retired Directors, 1984-1985
Box 20
Personnel--Retirement seminar, 1985
Box 20
Personnel--"Stars and Keepers" retention ideas, 1981
Box 20
Philosophy of JWT, 1955-1983
Box 20
Philosophy of JWT, 1955-1983
Box 21
Rena Bartos--Communications Plan, 1982
Box 21
Rena Bartos--Speakers program (English and Spanish), 1980
Box 21
Rena Bartos--Speakers program Chile (Spanish), 1980
Box 48
Saatchi & Saatchi, 1984-1986
Box 21
Saatchi & Saatchi, 1984-1986
Box 48
Sam Meek, 1981-1984
Box 21
Sam Meek Seminar, 1985-1986
(2 folders)
Box 21
Sample letter of terms, 1981
Box 21
San Francisco, 1985-1986
(2 folders)
Box 21
Seminars, 1983-1986
Box 22
Seminars and meetings, 1980-1985
Box 22
SMRB/MRI (market research firms), 1982-1983
Box 22
Thailand (English and Thai), 1984
Box 22
"The Plan" (Thompson Plan) Task Force, 1984-1985
(2 folders)
Box 22
Thompson Recruitment, 1982-1986
(3 folders)
Box 22
Turkey, 1984-1985
Box 22
USA administration correspondence, 1984-1986
Box 23
Wall Street Transcript, 1981
Box 23
Washington, 1980-1981
Box 23
Annual meeting, 1981-1984
(4 folders)
Box 23
Annual report, 1984-1985
Box 23
Banking and borrowing policy, 1980-1982
Box 23
Board meetings, 1983-1985
Box 23
Chairman's letter, 1983-1984
Box 23
Chairman's meetings, 1982-1983
Box 23
Chairman's meetings, 1984-1985
(2 folders)
Box 24
Corporate communications, 1981-1985
Box 24
Data processing study, 1980-1983
(3 folders)
Box 24
Europe reports, 1982
Box 24
Expense policy, 1981-1985
(2 folders)
Box 24
Goals and objectives, 1981-1983
Box 24
Goals and objectives, 1982-1983
(2 folders)
Box 25
Growth statement, 1982
Box 25
London Stock Exchange listing, 1983
Box 25
Press review, 1986
Box 25
Review, 1981
Box 25
Security Analysts presentation, 1980-1981
Box 25
SMRB report to Board, 1985
Box 25
Worldwide Managers Meeting, 1980
Box 25
1979 Feb.-1980 May
(3 folders)
Box 25
1980 June-1981 Jan.
(8 folders)
Box 26
1981 Feb.-July
(6 folders)
Box 27
1981 Aug.-1982 Feb.
(8 folders)
Box 28
1982 Mar.-July
(7 folders)
Box 29
1982 Aug.-Dec.
(6 folders)
Box 30
1983 Jan.-June
(8 folders)
Box 31
1983 June-Oct.
(6 folders)
Box 32
1983 Oct.-1984 Feb.
(6 folders)
Box 33
1984 Feb.-July
(6 folders)
Box 34
1984 July-1985 Jan.
(6 folders)
Box 35
1985 Feb.-July
(6 folders)
Box 36
1985 Aug.-1986 Feb.
(7 folders)
Box 37
1986 Mar.-Dec.
(6 folders)
Box 38
Chevron, 1982, 1985
(2 folders)
Box 38
Close-Up presentation (London), 1983
Box 38
Kellogg, 1980-1983
(3 folders)
Box 39
Kodak, 1980-1984
(2 folders)
Box 39
Kraft, 1981-1982
(5 folders)
Box 39
Kraft, 1981-1984
(6 folders)
Box 40
Kraft--Michael Miles visit, 1983
Box 40
London--Central Office of Information (Nuclear arms campaign), 1983
Box 40
Nestle, 1982-1983
(2 folders)
Box 40
Pepsi, 1982-1983
(3 folders)
Box 41
Price Waterhouse, 1983
Box 41
R.J. Reynolds, 1981-1983
(4 folders)
Box 41
Red Cross, 1982
Box 41
Unilever, 1980-1981
(2 folders)
Box 41
Unilever, 1981-1984
(8 folders)
Box 42
Unilever--Account review, 1983
Box 43
Unilever--Billings and profits, 1981-1983
(3 folders)
Box 43
Unilever--Brian Roberts-Wray, 1984
Box 43
Unilever--Conflict policy, 1979-1983
Box 43
Unilever--Detergents coordination, 1984
Box 43
Unilever--Hair care strategy, 1981
Box 43
Unilever--Latin America presentation, 1983
Box 43
Unilever--Overseas Committee, 1982-1983
Box 43
Unilever--Presentation, 1984
Box 43
Unilever--Press seminar, 1982
Box 43
Unilever--Remuneration, 1975-1984
Box 43
Unilever--Sir David Orr, 1982
Box 43
Unilever--Supervisors conference, 1981-1983
(2 folders)
Box 44
1985 Plan, 1984
Box 44
Advertising Wars--Hong Kong version, 1985
Box 44
Atlanta, 1984
Box 44
Australia, 1984
Box 44
Bangkok, 1984
Box 44
Broadcast Television and the New Electronic Media (Tuula Piispanen), 1983
Box 44
Brouillard/Canada, 1985
Box 44
Canada, 1984
Box 44
Capetown, 1984
Box 44
Don Johnston presentation to Canada staff, 1983
Box 44
Europe, 1984
Box 44
Europe--EROC presentation, 1985
Box 44
European visit, 1984
Box 44
Future's Not What It Used to Be, 1983
Box 44
Helsinki, 1985
Box 45
Hill & Knowlton, 1985
Box 45
Impact of Telecommunications on Advertising, 1982
Box 45
India, Dubai, 1986
Box 45
J. Walter Thompson International Overview (William E. Ross), 1980
Box 45
Jim Agnew/Los Angeles Office, 1985
Box 45
John Sharman presentation, 1970-1976
Box 45
JWT Board Meeting, 1984
Box 45
JWT Frankfurt presentation, 1980
Box 45
JWT Group Board Meeting, 1984
Box 45
Kuala Lumpur, 1984
Box 45
Latin America Peer Review, 1985
Box 45
Latin American Managers Meeting, 1984
Box 45
Manila--Asia Pacific Managers Meeting, 1985
Box 45
Marketing in the World Village, 1982
Box 46
Miscellaneous speeches, 1982
Box 46
Multinational presentation, 1985
Box 46
New York Professional Development Group, 1984
Box 46
New Zealand, 1984
Box 46
Operations Committee, 1984-1985
(2 folders)
Box 46
Peer review, 1985
Box 46
Planning review, 1985
(2 folders)
Box 46
San Francisco, 1985
Box 46
San Francisco--State of the Agency (Frank Mainero), 1982
Box 46
Security Analysts presentation, 1983
Box 46
Singapore, 1984
Box 46
Speech schedule, 1982
Box 46
Strategic Review--Executive Committee, 1985
Box 46
Strategic Review--JWT Group, 1985
Box 47
Strategic Review--Morgan Stanley, 1985
Box 47
Strategic Review--New York Financial Group, 1985
Box 47
Thompson Recruitment--JWT profile, 1986
Box 47
Tokyo, Hong Kong, 1985
Box 47
Troutbeck, 1984-1985
(2 folders)
Box 47
World Agency Competitive Review 1984 vs. 1974, 1985
Box 47
Worldwide Client Service Directors, 1984
Box 47
Worldwide Client Services, 1985
Box 47
 

Historical Note

Chronology

Date Event(s)
1926 January 25 Denis George Lanigan born in London, England
1939-1944 Attended Drayton Manor School
1945-1948 Served in the Royal Air Force
1950 Received Master of Arts Degree in Economics from Kings College, Cambridge
1950-1952 Worked in Bank of England Overseas and Foreign Department
1952-1956 Joined Marketing Department of JWT
Worked as an Account Representative for Unilever
1957 January Transferred to JWT-Frankfurt as Management Supervisor
1959 March Moved to New York Office as Account Supervisor for Unilever
1959 October 5 Married Jean Sanderson
1960-1964 Worked at JWT-Frankfurt as Joint Manager
1964-1966 Appointed Director of JWT-London, responsible for coordinating Unilever accounts worldwide
1966 February Succeeded Tom Sutton as Managing Director of JWT-London
1969 Elected Senior Vice-President of JWT parent corporation
1974 Named Executive Vice-President of JWT-Europe and elected to Board of Directors
1975 March Became Chairman of JWT-London Group Subsidiaries
1976 October Promoted to Chairman of JWT United Kingdom Group and President of European Division
1980 August Became a Vice Chairman in New York Office, responsible for finance and personnel worldwide
1982 January Named Vice Chairman-Chief Operating Officer, JWT-New York
1982 Elected to the Board of Directors of JWT Group, Inc.
1986 Dec. Retired from JWT

Denis and Jean Lanigan had two children, Mark born in 1960 and Katherine in 1962. Mr. Lanigan currently resides in London.


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Provenance

The Denis Lanigan Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company (JWT) Archives in 1987 and from the JWT Frankfurt Office in 1995.

Processing Information

Frankfurt Office series processed by: Sylvia Pfeiffenberger; Completed December 1996.

Additions processed by Richard Collier, March 2017