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[Identification of item], J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Co. Archives. Frankfurt Office. Burkhard Schwarz Papers was received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1996.
Processed by Kristen Kramer
Completed September 10, 2001
Encoded by Ruth E. Bryan; Kristen Kramer
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. Burkhard Schwarz was an advertising executive in the Frankfurt Office of the J. Walter Thompson Company in the 1970s and 1980s.
Correspondence, personnel files, financial summaries, client files, and files of prospects and new business contacts that detail the business activities of the J. Walter Thompson Co.'s Frankfurt Office and Burkhard Schwarz's work there (17,000 items, 22.7 linear feet, ca. 1973-1989). Correspondence includes discussion of the company's reorganization in 1986 and attempts at collaboration with affiliated offices (e.g. Hill and Knowlton). Clients include Nestlé, Kodak, Burger King, Ford, Sunlicht, Elida, Kellogg, and DeBeers. Other material includes complete copies of lectures on business issues by JWT associates and others; JWT's 3 Year Plans (for the 1980s); and minutes and proceedings from European advertising symposia, both JWT specific (e.g. Managers Monthly Assessment, European Managers Meeting) and industry-wide (e.g. Davos, EPCOT). Most of the material is in German, but many files contain some English, especially correspondence with other JWT offices, symposia, and general JWT memoranda. Accessioned as part of the J. Walter Thompson Company, Frankfurt Office Records, 1959-1991 and undated (96-009). Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
Processing note: This collection has not yet been fully processed and organized. Thus, box contents do not always reflect logical subject groupings.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Portions of this collection are restricted to use only by J. Walter Thompson staff. Consult a reference archivist for more information.
[Notebooks of