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Guide to the J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers, 1970-1990

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Burkhard Schwarz was an advertising executive who served as Managing Director of JWT's Frankfurt Office from 1977-1989. Collection includes correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.00700
Title
J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers
Date
1970-1990
Creator
J. Walter Thompson Company. Frankfurt Office
Extent
22.7 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English, German

Collection Overview

Correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising &, and Marketing History.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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How to Cite

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

3 Year Plan, 1983-1987
(3 folders)
Box 1
3-Years Plan: "Where are we?", 1980-1982
(3 folders)
Box 1
Acquisitions, 1988-1989
Box 1
Acquisitions, Mergers; Proposal Dusseldorf; Future Speech, 1985-1990
(4 folders)
Box 1
Agency Compensation, 1970s-1985
Box 1
Allgemein [General], 1976
(4 folders)
Box 1
Andere [Other] Offices, 1978-1987
(3 folders)
Box 1
Annual Management Assessment, 1976-1980
(2 folders)
Box 1
Annual Management Assessment, 1976-1980
(2 folders)
Box 2
Annual Management Assessment, 1980-1981
(2 folders)
Box 2
Basis Research, 1981-1987
(4 folders)
Box 2
Basis, H&K, Conquest, Business World, T&A, 1986-1990
(2 folders)
Box 2
CLK [Craton Lodge and Knight], 1986-1988
Box 2
Correspondence, 1980
Box 2
Davos [Symposium], 1979-1986
(5 folders)
Box 2
Davos [World Economic Forum], 1986-1989
(3 folders)
Box 2
Direct Marketing, 1984-1985
(2 folders)
Box 2
Dusseldorf, 1985-1989
(2 folders)
Box 2
Dusseldorf, 1985-1989
Box 3
Dusseldorf Bürogründung / Opening, 1982-1983
(2 folders)
Box 3
EMG [European Managers Group], 1987-1988
(3 folders)
Box 3
EMG [European Managers Group] "1992 Group", 1989
(2 folders)
Box 3
EMM [European Managers Meeting], 1977-1987
(4 folders)
Box 3
EMM [European Managers Meeting], 1983
(3 folders)
Box 3
EPCOT [World Advertising Forum], 1984
(4 folders)
Box 3
EROC [European Regional Operating Committee Meeting], 1986
(3 folders)
Box 3
EROC [European Regional Operating Committee Meeting], 1986
(4 folders)
Box 4
Euro-Advertising, 1978-1985
(3 folders)
Box 4
Executive Board, AMG, OMG, 1986-1987
Box 4
Finance, 1986-1987
(8 folders)
Box 4
Finanzen [Finances], 1977-1982
(4 folders)
Box 4
Finanzen, Verträge [Finances, Contracts], 1983-1984
(3 folders)
Box 4
GWA--Korrespondenz [Correspondence], 1985-1986
(9 folders)
Box 5
GWA: Sitzungen, Protokolle [Meetings, Minutes], 1987-1989
(6 folders)
Box 5
Hamburg, 1981-1987
(5 folders)
Box 5
Hamburg Kunden [Clients], NB [New Business], 1980-1988
(2 folders)
Box 5
Hamburg Kunden [Clients], NB [New Business], 1980-1988
(2 folders)
Box 6
Hamburg, JWT Direct, Dusseldorf, WPP, 1983-1989
(5 folders)
Box 6
H. F. Peters, 1981-1988
(2 folders)
Box 6
Hill and Knowlton [H&K], 1980-1984
(3 folders)
Box 6
JWT Allgemein [General Information], 1974-1990
(8 folders)
Box 6
JWT Direct, 1985-1988
(3 folders)
Box 6
JWT Directories, 1980-1989
Box 7
JWT Offices, Correspondence, A-Z, 1978
(4 folders)
Box 7
Korrespondenz Allgemein [General Correspondence], 1981-1990
(9 folders)
Box 7
London Office, 1979-1984
(7 folders)
Box 7
London Office, 1985-1988
(7 folders)
Box 8
Managers Monthly Assessment [MMA], 1979-1988
(14 folders)
Box 8
Managers Monthly Assessment [MMA], 1988
(2 folders)
Box 9
Markenplan VRBA, 1980-1981
(2 folders)
Box 9
Markenplan: Verträge [Contracts], 1981
(2 folders)
Box 9
Memoranda/Haus-Mitteilungen, 1977-1982
(4 folders)
Box 9
Memos, 1984-1987
(3 folders)
Box 9
New York Office, 1979-1980s
(8 folders)
Box 9
New York [Correspondence], 1987-1988
(3 folders)
Box 10
New York and Other Offices, 1989
(3 folders)
Box 10
OC (Operating Committee), GL, Directors Meeting, Creative Planboards, 1977-1985
(4 folders)
Box 10
Personal (Personnel) general files, 1985-1989
(3 folders)
Box 10
Personal (Personnel) A-Z, Allgemein, Bewerbung [General and Employment Applications], 1973-1985
(6 folders)
Box 10
P [Personnel?]: Allgemein, Organisation, Etat, Bewerbung [General, Organization, Budget, Employment Application(s)], 1975-1976
(2 folders)
Box 10
P [Personnel?]: Allgemein, Organisation, Etat, Bewerbung [General, Organization, Budget, Employment Application(s)], 1975-1976
(2 folders)
Box 11
Presse [Media], 1985
(3 folders)
Box 11
Privat, Management Wechsel [Personal, Change in Management], 1971-1977
(3 folders)
Box 11
Releases, Newsletter, 1979-1986
(4 folders)
Box 11
Schotten Meetings, 1980-1981
(3 folders)
Box 11
Seminare [Seminars], 1971-1975
(2 folders)
Box 11
T&A; Deltakos, 1978-1988
(3 folders)
Box 11
Umstrukturierung [Restructuring], 1986
(2 folders)
Box 11
Vorträge--Allgemein [Lectures/Speeches--General], 1977
Box 11
Vorträge--Allgemein [Lectures/Speeches--General], 1977-1989
(14 folders)
Box 12
Vorträge [Lectures/Speeches]: allg. [gen.], Sunlicht, 1976-1978
(4 folders)
Box 12
Wien [Vienna], 1980-1987
(3 folders)
Box 12
Wien [Vienna], 1980-1989
(5 folders)
Box 13
Wien [Vienna]: 3-Years Plan, Finance, Personal, Pension / Versicherung [Insurance], Taxes, 1983-1987
(3 folders)
Box 13
Wien [Vienna], [Tiefenbrunner], 1984-1986
(3 folders)
Box 13
WPP, 1986-1988
(3 folders)
Box 13
Zurich bis 1988, 1979-1988
(4 folders)
Box 13
Bacardi, 1985-1988
(5 folders)
Box 13
Burger King, 1983-1986
Box 14
Burger King, Ford, Sunlicht, Elida, 1970-1983
(4 folders)
Box 14
Client Retention, 1981-1986
(5 folders)
Box 14
Client Retention [includes Christian Grupe files], 1986-1989
(3 folders)
Box 14
DeBeers, 1984-1990
(9 folders)
Box 14
DeBeers, Kellogg, 1970-1983
(2 folders)
Box 14
DeBeers, Kellogg, 1970-1983
Box 15
FLACHGLAS, GEFA, 1980-1989
Box 15
Ford, 1985-1986
(9 folders)
Box 15
Ford Client Retention, 1979-1986
Box 15
Ford Korrespondenz [Correspondence], 1983-1988
(4 folders)
Box 15
Jacobs, 1984-1987
(5 folders)
Box 15
Jacobs, 1988-1989
(4 folders)
Box 16
Kellogg, 1984-1990
(11 folders)
Box 16
Kodak, 1971
(3 folders)
Box 16
Kodak [Notebooks of Christian Grupe], 1980-1989
(4 folders)
Box 16
Kunden [Clients], 1970s-1987
(21 folders)
Box 17
Kunden [Clients], 1986-1989
(16 folders)
Box 18
Lever GMBH, 1982-1987
(3 folders)
Box 18
Nestlé, 1980-1987
(5 folders)
Box 18
Nestlé, 1985-1987
(4 folders)
Box 19
Philips, 1979-1989
(4 folders)
Box 19
Pizza Hut, 1987-1988
Box 19
Promotions, 1983-1984
(2 folders)
Box 19
Sunlicht Coordination, 1973-1977
(3 folders)
Box 19
Unilever, Elida, 1983-1989
(4 folders)
Box 19
A-Z, 1987
(5 folders)
Box 19
A-Z, 1987-1989
(5 folders)
Box 20
Future, 1980
(2 folders)
Box 20
International [New Business], 1987-1989
(3 folders)
Box 20
Klausurtagung Niederwald [Private Meeting], 1985
(2 folders)
Box 20
Kontakte [New Business Contacts], A-Z, 1988-1989
(7 folders)
Box 20
Pharma-Präsentationen [Pharmaceutical Presentations], 1978-1984
(4 folders)
Box 20
Pharma-Präsentationen [Pharmaceutical Presentations], 1978-1984
Box 21
Protokolle [New Business Minutes], 1987
(4 folders)
Box 21
S [Workshop], 1987-1989
(4 folders)
Box 21
 

Historical Note

1936: Born, Berlin. 1955-1958: Apprentice, Edeka Grosseinkauf. 1958-1959: Trainee, Schroder & Schyler. 1959-1960: Marketing Manager, Ph. de Rothschild.

JWT career: 1960-1962 Traffic Dept.; 1963 Account Representative, Frankfurt; 1964-1966 Amsterdam; 1967-1970 Account Representative, Account Supervisor, Vienna; 1971 Account Director, Managing Supervisor, Frankfurt; 1977 Senior Vice President, Managing Director, Frankfurt; 1989 retired from JWT.


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Provenance

The J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers was received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1996.

Processing Information

Processed by Richard Collier, April 2017

Collection originally formed part of the J. Walter Thompson Company Frankfurt Office records transferred in 1996 (1996-009).