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Preliminary Guide to the J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz Papers, circa 1973-1989

Collection Overview

Correspondence, personnel files, financial summaries, client files, and files of prospects and new business contacts that detail the business activities of the J. Walter Thompson Co.'s Frankfurt Office and Burkhard Schwarz's work there (17,000 items, 22.7 linear feet, ca. 1973-1989). Correspondence includes discussion of the company's reorganization in 1986 and attempts at collaboration with affiliated offices (e.g. Hill and Knowlton). Clients include Nestlé, Kodak, Burger King, Ford, Sunlicht, Elida, Kellogg, and DeBeers. Other material includes complete copies of lectures on business issues by JWT associates and others; JWT's 3 Year Plans (for the 1980s); and minutes and proceedings from European advertising symposia, both JWT specific (e.g. Managers Monthly Assessment, European Managers Meeting) and industry-wide (e.g. Davos, EPCOT). Most of the material is in German, but many files contain some English, especially correspondence with other JWT offices, symposia, and general JWT memoranda. Accessioned as part of the J. Walter Thompson Company, Frankfurt Office Records, 1959-1991 and undated (96-009). Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Processing note: This collection has not yet been fully processed and organized. Thus, box contents do not always reflect logical subject groupings.

Descriptive Summary

Title
J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers, circa 1973-1989
Creator
J. Walter Thompson Company. Frankfurt Office.
Extent
22.7 Linear Feet, 17,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Portions of this collection are restricted to use only by J. Walter Thompson staff. Consult a reference archivist for more information.

Nestlé, 1980-1989
(4 folders)
Box 1
Philips, 1979-1989
(4 folders)
Box 1
Kodak, 1971
(3 folders)
Box 1
Kodak, 1980-1989

[Notebooks of Christian Grupe]

(4 folders)
Box 1
DeBeers, Kellogg, 1970-1983
(3 folders)
Box 1
Burger King, Ford, Sunlicht, Elida, 1970-1983
(2 of 4 folders)
Box 1
Burger King, Ford, Sunlicht, Elida, 1970-1983
(2 of 4 folders)
Box 2
Kunden [Clients] K-Q, 1970-1983
(4 folders)
Box 2
Kunden [Clients] R-Z, 1970-1983
(4 folders)
Box 2
Seminare [Seminars], 1971-1975
(2 folders)
Box 2
JWT Allgemein [General Information], 1974-1987
(4 folders)
Box 2
JWT Office London, 1979-1983
(5 folders)
Box 2
Agency Compensation, 1970-1985
(1 folder)
Box 2
New York, 1980-1989
(4 folders)
Box 3
JWT Offices, Correspondence, A-Z, 1978
(4 folders)
Box 3
Finanzen [Finances], 1977-1982
(4 folders)
Box 3
Finance, 1986
(4 folders)
Box 3
P [Personnel?]: Allgemein, Organisation, Etat, Bewerbung [General, Organization, Budget, Employment Application(s)], 1975-1976
(4 folders)
Box 3
Annual Management Assessment, 1976-1980
(2 of 4 folders)
Box 3
Annual Management Assessment, 1976-1980
(2 of 4 folders)
Box 4
Schotten Meetings, 1980-1981
(3 folders)
Box 4
Basis Research, 1981-1987
(4 folders)
Box 4
Markenplan VRBA, 1980-1981
(2 folders)
Box 4
Markenplan: Verträge [Contracts], 1981
(2 folders)
Box 4
Allgemein [General], 1976
(4 folders)
Box 4
Kunden [Clients], K-O, 1986
(3 folders)
Box 4
Nestlé, 1985-1987
(2 of 4 folders)
Box 4
Nestlé, 1985-1987
(2 of 4 folders)
Box 5
[Managers Monthly Assessment], 1984 August-1985 December
(4 folders)
Box 5
Executive Board, AMG, OMG, 1986-1987
(1 folder)
Box 5
JWT London, 1984
(2 folders)
Box 5
JWT Office New York, 1979-1984
(4 folders)
Box 5
Memoranda / Haus-Mitteilungen, 1977-1982 Correspondence, 1980
(4 folders)
Box 5
MMA [Managers Monthly Assessment], 1981-1982
(4 folders)
Box 5
MMA [Managers Monthly Assessment], 1979-1980
(4 folders)
Box 6
EMM [European Managers Meeting], 1977-1987
(4 folders)
Box 6
EMM [European Managers Meeting], 1983
(3 folders)
Box 6
[European Managers Group] 1992 Group, 1989
(2 folders)
Box 6
GC, GL, Directors Meeting, Creative Planboards, 1977-1985
(4 folders)
Box 6
Klausurtagung Niederwald [Private Meeting], 1985
(2 folders)
Box 6
FACHGLAS, GEFA, 1980-1989
(1 folder)
Box 6
Future, 1980
(2 folders)
Box 6
CLK [ Craton Lodge and Knight], 1986-1988
(1 folder)
Box 6
Vorträge--Allgemein [Lectures--General], 1985-1989
(4 folders)
Box 7
Vorträge--Allgemein [Lectures--General], 1983-1984
(4 folders)
Box 7
Vorträge--Allgemein [Lectures--General], 1977
(4 folders)
Box 7
Andere [Other] Offices, 1978-1987
(3 folders)
Box 7
JWT London, 1985-1986
(4 folders)
Box 7
3-Years Plan: Where are we, 1980-1982
(3 folders)
Box 7
Finanzen, Verträge [Finances, Contracts], 1983-1984
(3 folders)
Box 8
Wien [ Vienna]: 3-Years Plan, Finance, Personal, Pension / Versicherung [Insurance], Taxes, 1983-1987
(3 folders)
Box 8
Presse [Media], 1985
(3 folders)
Box 8
Euro-Ad, 1978-1985
(3 folders)
Box 8
EROC [JWT Regional Meeting], 1986
(4 folders)
Box 8
Korrespondenz Allgemein [General Correspondence], 1981-1984
(4 of 5 folders)
Box 8
Korrespondenz Allgemein [General Correspondence], 1981-1984
(1 of 5 folders)
Box 9
Releases, Newsletter, 1979-1986
(4 folders)
Box 9
GWA Korrespondenz [Correspondence], 1985-1986
(3 folders)
Box 9
GWA: Korrespondenz [Correspondence], 1987-1988
(3 folders)
Box 9
GWA: Sitzungen, Protokolle [Meetings, Minutes], 1987-1988
(4 folders)
Box 9
Vorträge [Lectures], 1985
(3 folders)
Box 9
Vorträge [Lectures]: allg. [gen.], Sunlicht, 1976-1978
(4 folders)
Box 9
JWT Allgemein [General], 1988-1990
(4 folders)
Box 10
JWT [Directories], 1980-1989
(1 folder)
Box 10
MMA [Managers Monthly Assessment], 1988
(4 folders)
Box 10
Privat, Management Wechsel [Personal, Change in Management], 1971-1977
(3 folders)
Box 10
Annual Management Assessment, 1980-1981
(2 folders)
Box 10
Davos [Symposium], 1979-1986
(5 folders)
Box 10
TandA; Deltakos, 1978-1988
(3 folders)
Box 10
Acquisitions, Mergers; Proposal Düsseldorf; Future Speech, 1985-1990
(1 of 4 folders)
Box 10
Acquisitions, Mergers; Proposal Düsseldorf; Future Speech, 1985-1990
(3 of 4 folders)
Box 11
Düsseldorf, 1985-1989
(3 folders)
Box 11
Client Retention [includes Christian Grupe files], 1986-1989
(3 folders)
Box 11
Kunden [Clients], A-E, 1988-1989
(6 folders)
Box 11
Kunden [Clients], K-O, 1988-1989
(3 folders)
Box 11
Kunden [Clients], S-Z, 1988-1989
(4 folders)
Box 11
GWA Korrespondenz [Correspondence], 1989-1990
(3 folders)
Box 12
GWA Sitzungen / Protokolle [Meetings / Minutes], 1989
(2 folders)
Box 12
H and K [ Hill and Knowlton], 1980-1984
(3 folders)
Box 12
Basis, H and K, Conquest, Business World, T and A, 1986-1990
(2 folders)
Box 12
JWT Direct, 1985-1988
(3 folders)
Box 12
Düsseldorf Bürogründung / Opening, 1982-1983
(2 folders)
Box 12
Hamburg, JWT Direct, Düsseldorf, WPP, 1983-1989
(5 folders)
Box 12
Hamburg Kunden [Clients], NB [New Business], 1980-1988
(4 folders)
Box 12
Zürich bis 1988, 1979-1988
(4 folders)
Box 13
H. F. Peters, 1981-1988
(2 folders)
Box 13
Personal, 1985-1989
(3 folders)
Box 13
Personal A-O, Allg. Bewerb. [General and Employment Applications], 1973-1985
(3 folders)
Box 13
Personal P-Z, Allg. Bewerb. [General and Employment Applications], 1973-1985
(3 folders)
Box 13
Kellogg, 1988
(3 folders)
Box 13
Ford Client Retention, 1979-1986
(1 folder)
Box 13
Ford Korrespondenz [Correspondence], 1983-1988
(2 of 4 folders)
Box 13
Ford Korrespondenz [Correspondence], 1983-1988
(2 of 4 folders)
Box 14
Ford, 1985-1986
(9 folders)
Box 14
Kunden [Clients], A-J, bis Ende 1983, 1976-1983
(4 folders)
Box 14
Bacardi, 1988
(3 folders)
Box 14
Kellogg, 1984-1987
(4 folders)
Box 14
Sunlicht Coordination, 1973-1977
(3 folders)
Box 15
Burger King, 1983-1986
(1 folder)
Box 15
DeBeers, 1983-1987
(1 folder)
Box 15
Kunden [Clients], A-J, 1984-1987
(3 folders)
Box 15
Kunden [Clients], K-M, 1986-1988
(2 folders)
Box 15
Pizza Hut, 1987-1988
(1 folder)
Box 15
Kunden [Clients], P-R, 1984-1987
(3 folders)
Box 15
Kunden [Clients], S-Z, 1984-1988
(1 folder)
Box 15
Client Retention, 1981-1986
(4 of 5 folders)
Box 15
Client Retention, 1981-1986
(1 of 5 folders)
Box 16
Finance, 1987
(4 folders)
Box 16
EMG [Meetings], 1987-1988
(3 folders)
Box 16
Korresp. Allgemein [Correspondence], 1983-1990
(4 folders)
Box 16
Memos, 1984-1987
(3 folders)
Box 16
WPP, 1986-1988
(3 folders)
Box 16
EPCOT [World Advertising Forum], 1984
(4 folders)
Box 16
Davos [World Economic Forum], 1986-1989
(3 folders)
Box 17
London, 1987-1988
(3 folders)
Box 17
New York [Correspondence], 1987-1988
(3 folders)
Box 17
Wien [ Vienna], [ Tiefenbrunner], 1984-1986
(3 folders)
Box 17
Direct Marketing, 1984-1985
(2 folders)
Box 17
New York and Other Offices, 1989
(3 folders)
Box 17
Hamburg, 1981-1987
(5 folders)
Box 17
Wien [ Vienna], 1980-1987
(2 of 4 folders)
Box 17
Wien [ Vienna], 1980-1987
(2 of 4 folders)
Box 18
Wien [ Vienna], 1987-1989
(4 folders)
Box 18
Bacardi, 1985-1987
(4 folders)
Box 18
Kellogg, 1987-1990
(4 folders)
Box 18
Lever, 1982-1987
(3 folders)
Box 18
Unilever, Elida, 1983-1989
(4 folders)
Box 18
Acquisitions, 1985-1989
(1 folder)
Box 18
Umstrukturierung [Restructuring], 1986
(2 folders)
Box 19
3 Year Plan, 1983-1987
(3 folders)
Box 19
NB Protokolle [New Business Minutes], 1987
(4 folders)
Box 19
NB International [New Business], 1987-1989
(3 folders)
Box 19
New Business, A-O, 1987
(3 folders)
Box 19
New Business, P-Z, 1987
(4 folders)
Box 19
New Business, S [Workshop], 1987-1989
(4 folders)
Box 19
NB [New Business], A-Z, 1989
(4 folders)
Box 20
NB Kontakte [New Business Contacts], A-K, 1988-1989
(4 folders)
Box 20
NB Kontakte [New Business Contacts], L-Z, 1988-1989
(3 folders)
Box 20
Promotions, 1983-1984
(2 folders)
Box 20
DeBeers, 1988
(4 folders)
Box 20
DeBeers, 1989-1990
(4 folders)
Box 20
Jacobs, 1984-1987
(5 folders)
Box 20
Jacobs, 1988-1989
(4 folders)
Box 21
Pharma-Präsentationen [Pharmaceutical Presentations], 1978-1984
(5 folders)
Box 21

Historical Note

The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. Burkhard Schwarz was an advertising executive in the Frankfurt Office of the J. Walter Thompson Company in the 1970s and 1980s.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Co. Archives. Frankfurt Office. Burkhard Schwarz Papers was received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1996.

Processing Information

Processed by Kristen Kramer

Completed September 10, 2001

Encoded by Ruth E. Bryan; Kristen Kramer

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.