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Preliminary Guide to the J. Walter Thompson Company. Ed George Papers, 1960s-1990s and undated

Collection Overview

Ed George was a longtime executive for JWT, serving in a number of offices. The collection contains an assortment of items reflecting his creative career, comprising primarily finished advertisements for a variety of clients, in formats including videotapes of commercials, filmstrips, reel-to-reel audio tapes, and print advertisements. Also includes ad mockups; package designs; original art; billboard sheets; and other advertising memorabilia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Accession (2009-0102) (4.0 lin. ft.; 500 items; dated 1960s-1990s) includes George's sketches, mockups, and drafts for print, billboard, and television commercial advertisements created for JWT, FC&B, and Playboy. Also includes original art and comics for Car and Driver magazine.

Descriptive Summary

Title
J. Walter Thompson Company. Ed George papers 1960s-1990s and undated
Creator
J. Walter Thompson Company.
Extent
14.2 Linear Feet, 1250 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, some of the materials in this collection are not immediately accessible, because they require further processing before use.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape before use.]

[Note: Item removed from accession. 12-inch record of 7-Up spots was removed and filed with other LPs in Phonograph Storage Box. Tech Services needs to reformat for use copy.]

Videotapes of TV commercials, 1981-1985

(Includes commercials for Blue Cross, Ford, Hawaii Express, and Kawasaki.)

Box 1

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape before use.]

Videotapes of TV commercials, 1981-1982 and undated

(Includes commercials for Kawasaki, Oscar Mayer, Monroe, Pepsi, and 7-Up.)

Box 2

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape, 35mm and 16mm filmstrips, and 1/4 inch reel-to-reel audio tape before use.]

Videotapes of TV commercials, 1982-1983 and undated

(Includes commercials for Form and Function, 7-Up historical ads, Hawaii Express, and Kawasaki.)

Box 3
Film Strip, 35mm, Seven-Up, undated
Box 3
Filmstrips, 16mm, undated

(Includes commercials for Bankamericard, Hamm's Beer, Kawasaki, Ken-L-Ration, Mazda, Murine, Oscar Mayer, Sclitz Beer, Seven-Up, Simonize Wax, Sterling Beer, and Volvo.)

Box 3
Reel-to-reel audio tape, Burger King, undated,
Box 3

[Technical Services staff need to reformat for use copies of reel-to-reel audio tape and 16mm filmstrip before use.]

Filmstrips, 16mm, undated

(Includes commercials for Film Fair, Kawasaki, and Seven-Up.)

Box 4
Reel-to-Reel audio tapes, undated

(Includes radio spots for Alligator, FAygo Soft Drinks, Kawasaki, Oscar Mayer, Pepsi, and 7-Up.)

Box 4

[Technical Services staff need to reformat for use copies of reel-to-reel audio tape and 16mm filmstrip before use.]

[Attention: Contains pictorial materials.]

Filmstrips, 16mm, undated

(Includes commercials for Bank Americard, Hamm's Beer, Kawasaki Truck, Ken-L-Ration Burger, Monroe, Murine, Oscar Mayer, Sclitz Beer, and 7-Up.)

Box 5
Photographic Slides, Eaton Truck Parts, undated
Box 5
Reel-to-Reel audio tapes, n.d

(Includes radio spots for Burger King, Hammond Aquarius, and Sterling Beer.)

Box 5

[Technical Services staff need to reformat for use copies of audio tape before use.]

Memorabilia, misc.

(Includes JWT commemorative materials, and various client memorabilia and promotional toys.)

Box 6
Small Advertising Prints, ca. 1980s

(Includes prints from Burger King, Champion, ford, Hawaii Espress, JWT logos, Kawasaki, and Payless Drug Stores.)

Box 7
Print Ads and Mockups, undated

(Includes ads for All Sports News, Booth Newspapers, Champion Sparkplugs, and Eaton Truck Parts.)

Box 8

[Attention: Contains pictorial materials.]

Print Ads and Mockups, undated

(Includes ads for Ford and Hamm's Beer.)

Box 9
Print Ads and Mockups, undated

(Includes ads for Harley Davidson, Kawasaki, Oscar Mayer, 7-Up, and Sterling Beer.)

Box 10
Sketches and Packaging Designs for Various Cigarette Brands, undated
Box 11
Print Ads and Mockups, undated, Oversize Materials,

(Includes ads for All Sports News, Detroit Grand Prix, and Ford Dealer Association.)

Box 12
Print Ads and Mockups, undated, Oversize Materials,

(Includes ads for Ford Festiva.)

Box 13
Print Ads and Mockups, undated, Oversize Materials,

(Includes ads for Ford.)

Box 14
Print Ads and Mockups, undated, Oversize Materials,

(Includes ads for Ford.)

Box 15
Print Ads and Mockups, undated, Oversize Materials,

(Includes ads for Ford Taurus, Hammond Organ, Hawaii Express, and J. Walter Thompson.)

Box 16
Print Ads and Mockups, undated, Oversize Materials,

(Includes ads for Kawasaki, Ken-L-Ration, Marine Corps Recruiting, and 7-Up.)

Box 17
Print Ads and Mockups, undated, Large Oversize Materials,

(Includes ads for Chicago Herald Tribune, Claussen, and Ford.)

Box 18
Print Ads and Mockups, undated, Large Oversize Materials,

(Includes ads for Ford Dealer Association.)

Box 19
Print Ads and Mockups, undated, Large Oversize Materials,

(Includes ads for Ford Dealer Association and 7-Up.)

Box 20
Billboard sheets: Rainlap 30-ish "Un-Un and Away" Zeppelin design 70-8
Box 20

Accession (2009-0102) (4.0 lin. ft.; 500 items; dated 1960s-1990s) includes George's sketches, mockups, and drafts for print, billboard, and television commercial advertisements created for JWT, FC&B, and Playboy. Also includes original art and comics for Car and Driver magazine.

7-Up outdoor, 1960s
Box 21
Businessmen drawings, 1960s-1970s
Box 21
Smokey the Bear
Box 21
United California Bank
Box 21
Taco Bell
Box 21
Film House
Box 21
The Fall Soldiers, late 1970s
Box 21
Kawasaki, late 1970s
Box 21
State of Michigan, late 1970s
Box 21
Hawaii Express logo designs
Box 21
Rampage Racing logo designs
Box 21
Ford vehicle proposals, 1980s
Box 21
Ford technology newspaper advertisements, 1980s
Box 21
Jaguar, late 1980s
Box 21
Chatham supermarkets, late 1970s
Box 21
Burger King, late 1970s
Box 21
Kodak color, late 1970s
Box 21
Kawasaki television boards, early 1980s
Box 21
Art Institute of Chicago
Box 21
Hollywood Bowl, 1980
Box 21
The Balloon Lady Red Balloon advertisement
Box 21
A Whale for the Killing
Box 21
Professor Mazda's Amazing Rotary Engine Flying Machine
Box 21
Assorted illustrations
Box 21
Panoz Motorsports letterhead and logos
Box 21
Mazda newspaper, outdoor, and television boards
Box 22
Frozen french fries
Box 22
Box 22
Comics and sketches about cars and driving, including some drafts for Car and Driver magazine (5 folders)
Box 23
Car and Driver magazines, 1988-1990
Box 23
Ford cars book mockups and proofs, 1980s-1990s (3 folders)
Box 23
Ford cars personal portfolio, 1995
Box 23
Ford Windstar book mockups, 1995
Box 23
Kawasaki
Box 23
Ford vehicle oversize booklets and pamphlet proofs and mockups, 1980s-1990s
Box 24

Historical Note

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Ed George Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Ed George Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 2001, with a subsequent gift in 2009.

Processing Information

Preliminary processing by Rick Collier

Completed June 25, 2003

Encoded by Rick Collier and Elizabeth Arnold

Accession 2009-0102 added by Meghan Lyon, November 2009

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may have not been ordered and described beyond their original condition.