Preliminary Inventory of the J. Walter Thompson Company. Ed George Papers, 1960s-1990s and undated

Collection Overview

Ed George was a longtime executive for JWT, serving in a number of offices. The collection contains an assortment of items reflecting his creative career, comprising primarily finished advertisements for a variety of clients, in formats including videotapes of commercials, filmstrips, reel-to-reel audio tapes, and print advertisements. Also includes ad mockups; package designs; original art; billboard sheets; and other advertising memorabilia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Accession (2009-0102) (4.0 lin. ft.; 500 items; dated 1960s-1990s) includes George's sketches, mockups, and drafts for print, billboard, and television commercial advertisements created for JWT, FC&B, and Playboy. Also includes original art and comics for Car and Driver magazine.

Descriptive Summary

Title: J. Walter Thompson Company. Ed George Papers, 1960s-1990s and undated
Creator: J. Walter Thompson Company.
Extent: 14.2 Linear Feet, 1250 Items
Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location: For current information on the location of these materials, please consult the Library's online catalog.
Language: English.

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

In addition, some of the materials in this collection are not immediately accessible, because they require further processing before use.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Accession 2002-0196

Contents of Box 1:

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape before use.]

[Note: Item removed from accession. 12-inch record of 7-Up spots was removed and filed with other LPs in Phonograph Storage Box. Tech Services needs to reformat for use copy.]

Videotapes of TV commercials, 1981-1985

(Includes commercials for Blue Cross, Ford, Hawaii Express, and Kawasaki.)

Box 1

Contents of Box 2:

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape before use.]

Videotapes of TV commercials, 1981-1982 and undated

(Includes commercials for Kawasaki, Oscar Mayer, Monroe, Pepsi, and 7-Up.)

Box 2

Contents of Box 3:

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape, 35mm and 16mm filmstrips, and 1/4 inch reel-to-reel audio tape before use.]

Videotapes of TV commercials, 1982-1983 and undated

(Includes commercials for Form and Function, 7-Up historical ads, Hawaii Express, and Kawasaki.)

Box 3

Film Strip, 35mm, Seven-Up, undated

Box 3

Filmstrips, 16mm, undated

(Includes commercials for Bankamericard, Hamm's Beer, Kawasaki, Ken-L-Ration, Mazda, Murine, Oscar Mayer, Sclitz Beer, Seven-Up, Simonize Wax, Sterling Beer, and Volvo.)

Box 3

Reel-to-reel audio tape, Burger King, undated,

Box 3

Contents of Box 4:

[Technical Services staff need to reformat for use copies of reel-to-reel audio tape and 16mm filmstrip before use.]

Filmstrips, 16mm, undated

(Includes commercials for Film Fair, Kawasaki, and Seven-Up.)

Box 4

Reel-to-Reel audio tapes, undated

(Includes radio spots for Alligator, FAygo Soft Drinks, Kawasaki, Oscar Mayer, Pepsi, and 7-Up.)

Box 4

Contents of Box 5:

[Technical Services staff need to reformat for use copies of reel-to-reel audio tape and 16mm filmstrip before use.]

[Attention: Contains pictorial materials.]

Filmstrips, 16mm, undated

(Includes commercials for Bank Americard, Hamm's Beer, Kawasaki Truck, Ken-L-Ration Burger, Monroe, Murine, Oscar Mayer, Sclitz Beer, and 7-Up.)

Box 5

Photographic Slides, Eaton Truck Parts, undated

Box 5

Reel-to-Reel audio tapes, n.d

(Includes radio spots for Burger King, Hammond Aquarius, and Sterling Beer.)

Box 5

Contents of Box 6:

[Technical Services staff need to reformat for use copies of audio tape before use.]

Memorabilia, misc.

(Includes JWT commemorative materials, and various client memorabilia and promotional toys.)

Box 6

Contents of Box 7:

Small Advertising Prints, ca. 1980s

(Includes prints from Burger King, Champion, ford, Hawaii Espress, JWT logos, Kawasaki, and Payless Drug Stores.)

Box 7

Contents of Box 8:

Print Ads and Mockups, undated

(Includes ads for All Sports News, Booth Newspapers, Champion Sparkplugs, and Eaton Truck Parts.)

Box 8

Contents of Box 9:

[Attention: Contains pictorial materials.]

Print Ads and Mockups, undated

(Includes ads for Ford and Hamm's Beer.)

Box 9

Contents of Box 10:

Print Ads and Mockups, undated

(Includes ads for Harley Davidson, Kawasaki, Oscar Mayer, 7-Up, and Sterling Beer.)

Box 10