DACS

jwtgrismanarnold Inventory of the J. Walter Thompson Company. Arnold Grisman Papers, 1934-1997 and undated, bulk 1969-1987 Processed by: Stacy Lavin; machine-readable finding aid created by: Stacy Lavin The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003010573

Machine-readable finding aid derived from XML authoring program. Date of source: May 2007Processed by Stacy Lavin, May 2007; Finding Aid encoded by Stacy Lavin and Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, May 2007 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the J. Walter Thompson Company. Arnold Grisman Papers, 1934-1997 and undated, bulk 1969-1987 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Arnold Grisman Papers, 1934-1997 and undated, bulk 1969-1987 Material in English 4.2 Linear Feet 3150 Items For current information on the location of these materials, please consult the Library's online catalog. The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Arnold Grisman joined JWT as a copywriter in 1955. Grisman held a number of positions during his career with JWT, and rose to become Creative Director of the New York Office and an Executive Vice President. A prolific writer, Grisman produced numerous short stories, three published novels, and speeches for other JWT executives. The Arnold Grisman Papers span the years 1934-1997, with the bulk of materials spanning 1969-1987, and includes correspondence, speeches, presentations, memoranda, manuscripts, photographs, videocassettes and publications that document Grisman's work on a number of projects. Materials in collection represent work on a proposed collection of the writings of early JWT executive James Webb Young; research on the JWT London Office; Grisman's consultant work for the 1969 NASA Space Task Force Report; interviews with Dick Lord, Frank Stanton, John Goodyear, Bob Dilenscheider, Ron Kovas, Joe O'Donnell, and Jack Peters, for JWT's 1986 Annual Report; internal executive reports; publications by and about JWT; proceedings from an experimental TV commercial workshop; a 1973 presentation to the Ford Motor Company; a typescript of We aim to bring results by John Philip Jones (later edited and published as Does It Pay To Advertise? by Lexington Books, Lexington, Mass., 1989); and notes and early drafts of a writing project entitled Rush Hour. Other JWT staff represented in the collection include George Black, George Butler, Sidney Bernstein, Steve Darland, Colin Dawkins, Ken Hinks, Marion Howington, Don Johnston, Stephen King, Howard Kohl, Denis Lanigan, Burt Manning, Sam Meek, Donald Marschner, and Nancy Stephenson. Administrative Information Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to researchers; Use Copies are available in the collection.

Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Arnold Grisman Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Arnold Grisman Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987, with additions in 2001.

Processing Information

Processed by Stacy Lavin, May 2007; additional processing by Richard Collier, March 2008

Encoded by Richard Collier, Ruth E. Bryan, and Stacy Lavin, May 2007 and March 2008

Accessions 870305, 810908, 831209, 2001-0149 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note 1920 Sept. 5 Born, Arnold Ellis Grisman 1941 B.A. in English, Harvard University 1942 M.A. in English, Columbia University 1947 Left Columbia University without completing Ph.D in English 1955 Joined JWT as copywriter; worked primarily for Ford Thunderbird account 1960 Feb. 15 Leave of Absence to work on Ford Canadian Car X account 1960 May 16 Worked on Shell Oil Co. account 1963 Elected vice president of JWT 1966 Named Creative Supervisor 1971 Appointed Creative Director, New York and elected Executive Vice President of JWT 1985 Celebrated 30th anniversary of employment with JWT 2008 Mar. 12 Died, Albany, N.Y.

In addition, Grisman wrote extensively and published three novels: Early to Rise (1958); Bongo (1961); and The Winning Streak (1985).

Collection Overview

The Arnold Grisman Papers span the years 1934-1997, with the bulk of materials spanning 1969-1987, and includes correspondence, speeches, presentations, memoranda, manuscripts, photographs, videocassettes and publications that document Grisman's work on a number of projects. Materials in collection represent work on a proposed collection of the writings of early JWT executive James Webb Young; research on the JWT London Office; Grisman's consultant work for the 1969 NASA Space Task Force Report; interviews with Dick Lord, Frank Stanton, John Goodyear, Bob Dilenscheider, Ron Kovas, Joe O'Donnell, and Jack Peters, for JWT's 1986 Annual Report; internal executive reports; publications by and about JWT; proceedings from an experimental TV commercial workshop; a 1973 presentation to the Ford Motor Company; a typescript of We aim to bring results by John Philip Jones (later edited and published as Does It Pay To Advertise? by Lexington Books, Lexington, Mass., 1989); and notes and early drafts of a writing project entitled Rush Hour. Other JWT staff represented in the collection include George Black, George Butler, Sidney Bernstein, Steve Darland, Colin Dawkins, Ken Hinks, Marion Howington, Don Johnston, Stephen King, Howard Kohl, Denis Lanigan, Burt Manning, Sam Meek, Donald Marschner, and Nancy Stephenson.

The Collection is organized into three series: Printed Materials, Photographs, and Audiovisual Materials. The Printed Materials Series consists primarily of speeches, presentations and memoranda, as well as research materials for a proposed collection of the writings of early JWT executive James Webb Young. The Photographs Series includes transparencies, prints, and negatives of JWT's U.S. and European staff. The Audiovisual Materials Series consists of 5 videotapes that accompanied Mr. Grisman's major presentations.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Grisman, Arnold. Bernstein, Sidney Ralph, 1907- Black, George. Dawkins, Colin. Hinks, Kennett Webb, 1897-1982. Johnston, Don, 1927- Jones, John Philip. Jones, John Philip. Does it pay to advertise? : cases illustrating successful brand advertising. Kohl, Howard. Lanigan, Denis, 1926- Manning, Burt. Meek, Samuel W. (Samuel Williams), b. 1895. Stanton, Frank, 1908-2006. Young, James Webb, 1886- Ford Motor Company. J. Walter Thompson Company. J. Walter Thompson. London office. United States. National Aeronautics and Space Administration--History. Advertising executives--United States. Advertising agencies--Great Britain--History. Advertising agencies--United States--History. Business presentations. Television advertising. Speeches. Memoranda. Videocassettes. Photographs. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

For further research, other materials relating to this collection may be found in the following collections within The J. Walter Thompson Company Archives: the Colin Dawkins Papers, the Sidney Ralph Bernstein Company History Files, the Don Johnston Papers, the Frankfurt Office. Denis Lanigan Papers, the Frankfurt Office. George Black Papers and the World War II Advertising Collection.

Contents of Collection Printed Materials Series, 1934-1997 and undated (7 Boxes)

Contains speeches, interviews, presentations, proceedings, clippings, and correspondence that document the work of key JWT staff, including that of Grisman. Also contains a proposed collection of writings by James Webb Young dating from the 1930s through 1960s. Arranged alphabetically.

Grisman Personal Writings 1 Desensitization of America, 1975-1976 (3 folders) Rush Hour draft and supporting materials, 1997 and undated What's New Pussycat? 1965; and The Restless Scene, 1966 X-Rated Society, circa 1975 JWT Staff 1 (continued) Black, George, JWT Frankfurt Report, 1983 Butler, George, George Butler Remembers..., 1985 and A History of Berkeley Square, 1977 Dawkins, Colin Biographical, 1986-1987 JWT history project, 1978-1980 Writings, 1986 and undated Grisman, Arnold Before and After, 1972 How to Keep Your Television Budget from Disappearing, drafts, 1985 Interviews for Annual Report, featuring Bob Dilenschneider and Ron Kovas; Dick Lord; Frank Stanton; Joe O'Donnell and Jack Peters; and John Goodyear, 1986 (5 folders) 2 Materials for NASA Space Task Force Assignment, 1969 (2 folders) Memoranda and other materials, 1981-1988 Wrestling with the Corporate Conscience, 1983, with clipping about Grisman from issue of Madison Avenue, 1973 Hinks, Ken, original script for talk on JWT history, 1982 Howington, Marion, J. Walter Thompson: A Legend in his own Time, 1988 Johnston, Don American Association of Advertising Agencies: A Report from the Chairman to the AAA Annual Meeting 1982 American Consumer 1970-1990: Great Expectations 1977 (Adapted from a speech by Johnston.) JWT Recruit Program (Original), 1981 Look at the Company You Have Joined, 1984 Marketing in the Global Village, 1985 Quick Tour Through The Past, Present, and Future of Advertising, 1981 Re-examination of the Process of Branding (Original), 1981 Trends in American Advertising (Original), 1981 Voice and Conscience of an Industry, 1983 Jones, John Philip, We Aim To Bring Results, manuscript, circa 1989 (2 folders) King, Stephen, Market Modeling, circa 1978 Kohl, Howard Through the Years with Howard Kohl, 1985 Lanigan, Denis Advertising in Crisis Situations (A Survival Manual for Bad Times), 1983-1984 3 Advertising Wars, 1985 Cola Wars, 1985-1986 It's a Long Way Down to the Creative Department, or Information and its Discontents, 1986 What is Multinationality? Can it be Cured? 1983-1984 Where it Comes From, Where it is Today, Where it Appears to be Going, 1984 Manning, Burt Big Idea, 1988 Birth of a Giant, essay by Donald Merschner with letter from Merschner to Manning, 1962, and 1988 In Our Hands, circa 1987; The Soul of a Company, 1988; How Bad Is It? circa 1988 Responses to Questions by Media Key, circa 1988; In Our Hands, 1987; presentation and notes, 1987 Untitled presentation and notes, 1987 Stephenson, Nancy, Why Women? 1962

Unilever conference paper.

Wade, James, The Seventies: A Marketing View, 1971 Young, James Webb Biographical material, circa 1975-1986 (2 folders) Interviews, 1963-1986

[Interviewers: Colin Dawkins, Sidney Bernstein. Includes photocopy of Young's 1986 stockholder's affidavit]

Lectures 1934 4 Posthumous publishing efforts by Grisman, et. al., 1985-1988 (2 folders) What Jim Young Said and What He Didn't Say, speech given by Jeremy Bullmore, European Managers Meeting, 1978 JWT London office 4 (continued) Close-Up London (A and B), 1985 Explanatory letter from Hilda to Colin Dawkins about Sam Meek, 1986 For OCT/NOV JWT News: Before Berkeley Square, JWT London, undated JWT London Office History, 1966-1983 JWT London Post WWII, 1965-1983 JWT London research materials, 1958-1977 and undated The New Sam Meek Piece, 1986 and undated Presentations/Proceedings 4 (continued) Around the World in 80 Years,circa 1984 and J. Walter Thompson Company, 1987 European Managers' meeting, 1969 Ford presentation, 1973 (1-3 of 4 folders) 5 Ford presentation (continued), 1973 (4 of 4 folders) How Long Should an Advertisement Be? 1956-1962 and undated The Image of an Imaging Company, Kodak presentation, 1983 Institutional Investors, JWT Presentation, 1994 Aug. 24 Managers' meeting (Don Johnston and Denis Lanigan), 1984 The Process of Self-Regulation in Advertising: A Presentation by the National Advertising Review Council to the U.S. Senate Commerce Committee, 1981 Project Alpha Experimental TV Workshop, 1971 Speeches, 1970-1979 (5 folders) The T-Plan File, 1973 Trouble at the Credibility Gap, 1974 Worldwide Slide Presentation/Profile Book, 1985 Publications by and about JWT 6 Ad Week and Advertising Age, 1987

[Features cover stories on JWT]

Recent Events, (clipping collection), 1982 Recent Events Book VI, News Coverage, JWT Syndication Situation, (clipping collection), 1982 Recent Events VII, Second Quarter, Gray Lawsuit, (clipping collection), 1982 Photographs Series, circa 1980-1982 and undated (1 Box)

Includes color transparencies, black-and-white and color prints of JWT American and European staff.

6 (continued) J. Walter Thompson, undated JWT European offices and staff, circa 1980 JWT European offices and staff, circa 1980 JWT New York, undated Latin American Manager's Meeting, 1982 Audiovisual Materials Series, 1976 and undated 2 Boxes

Consists of videotapes that accompanied Grisman's major presentations, Originals are closed to researchers; use copies are available in the collection.

Originals (CLOSED) 7 OR 1. Kraft 75th Anniversary, part one. Format: Umatic. Undated. See use copy, UC1. OR 2. Kraft 75th Anniversary, part two. Format: Umatic. Undated. See use copy, UC2. OR 3. Roots of Human Communication. Format: Umatic. Undated. See use copy, UC3. OR 4. Desensitization of America, 1976. Format: Umatic. 1976. See use copy, UC4. OR 5. Desensitization of America. Format: Umatic. Undated. See use copy, UC5. Production Masters (Not for research use) 8MC1-MC5. Masters for OR1-OR5. Format: Betacam SP. Created: 2008. Use Copies 6 (continued)UC1-UC5. Use copies for OR1-OR5. Format: DVD. Created: 2008.