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Guide to the J. Walter Thompson Company. Victor Gutierrez Papers, 1970-1987

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Victor Gutierrez served as Executive Vice President of the Finance division, and as Chief Financial Officer, at JWT.

The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Victor Gutierrez papers 1970-1987
Language of Material
English,, Turkish
Extent
2.5 Linear Feet, 1875 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Series contains employee manuals, information on company policies, marketing plans, operations reviews and financial reports. Also includes memoranda and reports related to the Operations Management Group (OMG) and Thompson Recruitment Advertising (TRA), including audits. Original folder titles were maintained and items were arranged alphabetically.

Accounting Manual, 1986
(2 folders)
Box 1
Annotated Financials, Annual Report, 1984
Box 1
Broadcast Traffic Documentation, 1983 Mar.
(2 folders)
Box 1
Client Compensation Handbook, 1984
(2 folders)
Box 1
Client Compensation Handbook, Executive Summary, 1984
Box 1
Finance Manual, 1986
(2 folders)
Box 1
History Income Statements, 1976-1985
(2 folders)
Box 2
JWT Management Development Center, Employee Selection Interviewing Techniques, 1984
Box 2
Labor Relations-U.S. Media, 1983 Mar.
(2 folders)
Box 2
Mailroom Operation Documentation, 1982 Apr.
Box 2
Marketing Committee, 1984-1985
(2 folders)
Box 2
Marketing Plan, 1985-1987
Box 2
Monthly Managers Assessments, 1986-1987
(1-3 of 4 folders)
Box 2
Monthly Managers Assessments, 1986-1987 (continued)
(4 of 4 folders)
Box 3
O'Donnell Board Meeting Presentation, 1986 May
Box 3
Operation Management Group meetings, 1986
(4 folders)
Box 3
Operating Policies, 1981-1986
Box 3
Operational Review, 1986 May 14
(2 folders)
Box 3
Operations Review of Selected Accounting ahd Administrative Areas, 1985 Aug.
Box 4
Press-Outside Reports, 1970-1972
(3 folders)
Box 4
Meeting, 1986 Feb.
Box 4
Responsibilities, 1985
Box 4
Securities Exchange Commission Annual Reports, 1984-1986
(3 folders)
Box 4
Spot Bill/Pay Documentation, 1983 Jan.
(2 folders)
Box 4
Spot Processing Documentation, 1982 June
(1 of 2 folders)
Box 4
Spot Processing Documentation, 1982 June(continued)
(2 of 2 folders)
Box 5
Stock Review and Commentary, 1985 Mar. 31
Box 5
Strategic Plan, 1985-1986
Box 5
Thompson Company-Twelve Months Results, 1985
Box 5
General files, 1984-1986
(3 folders)
Box 5
Internal Audit Report, 1985 Dec. 2
Box 5
Management Incentive Plan, 1986
Box 5
Operational Reviews, 1984-1986
(3 folders)
Box 5
Planning, 1986 Aug. 11
Box 5

Contains primarily office agreements and reports related to the business, including financial gains and losses, of JWT international offices. Also includes files related to trips made to international offices by Gutierrez. Original folder titles were maintained and items were arranged alphabetically.

Europe, General, Financial, 1986
Box 5
European Management Group minutes, 1986 Sept.
Box 5
Greece, 1986
Box 5
Hindustan Thompson Associates, Ltd., Annual Report, 1983-1984
Box 6
International Services Documentation, 1982 July
Box 6
JWT International, Gains and Losses, 1982-1985
(3 folders)
Box 6
Mexican Relief Fund, 1985-1986
Box 6
South Africa, 1985
Box 6
Spain, 1983

[Includes presentation by M. Elexpuru: "Plan for a New Structure," 1983 Dec. 9.]

Box 6
Turkey, 1986
Box 6

Historical Note

Victor Gutierrez received a B.S. in Business Administration and Accounting from St. Peter's College in New Jersey. He worked at J. Walter Thompson (JWT) during the 1970s and 80s. In 1976, he was elected Executive Vice President of the Finance division, and in 1986, he became Chief Financial Officer. During a hostile take-over attempt at JWT in 1987, Gutierrez resigned and was replaced by Terence Martin.

Following his tenure at JWT, Gutierrez owned several fast food franchises and private retail outlets before joining the staff of Young & Rubicam. There, he served in various capacities for the Latin American division, including as Vice President of Business Affairs, Worldwide Financial Director for the Colgate-Palmolive account, and as Vice Chairman. He eventually managed over 23 advertising agencies across Latin America. In 1999, Gutierrez began working as Senior Vice President for Yupi Internet, Inc., a family-owned business in Miami, Florida.

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives include:

New York Office Records

Don Johnston Papers

Frankfurt Office. Denis Lanigan Papers

Bertram Metter Papers

Jack Peters Papers

Thomas Sutton Papers

Preferred Citation

[Identification of item], J. Walter Thompson Company. Victor Gutierrez Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Victor Gutierrez Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1993.

Processing Information

Processed by Jessica Wood, December 2009

Encoded by Jessica Wood, December 2009

Accession 93-008 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.