Inventory of the J. Walter Thompson Company. Victor Gutierrez Papers, 1970-1987

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Victor Gutierrez served as Executive Vice President of the Finance division, and as Chief Financial Officer, at JWT.

The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: J. Walter Thompson Company.
Title: J. Walter Thompson Company. Victor Gutierrez Papers, 1970-1987
Language of Material: English,, Turkish
Extent: 2.5 Linear Feet, 1875 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Administrative Information

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Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Domestic Offices Series, 1970-1987

(5 boxes)

Series contains employee manuals, information on company policies, marketing plans, operations reviews and financial reports. Also includes memoranda and reports related to the Operations Management Group (OMG) and Thompson Recruitment Advertising (TRA), including audits. Original folder titles were maintained and items were arranged alphabetically.

Accounting Manual, 1986

(2 folders)

Box 1

Annotated Financials, Annual Report, 1984

Box 1

Broadcast Traffic Documentation, 1983 Mar.

(2 folders)

Box 1

Client Compensation Handbook, 1984

(2 folders)

Box 1

Client Compensation Handbook, Executive Summary, 1984

Box 1

Finance Manual, 1986

(2 folders)

Box 1

History Income Statements, 1976-1985

(2 folders)

Box 2

JWT Management Development Center, Employee Selection Interviewing Techniques, 1984

Box 2

Labor Relations-U.S. Media, 1983 Mar.

(2 folders)

Box 2

Mailroom Operation Documentation, 1982 Apr.

Box 2

Marketing Committee, 1984-1985

(2 folders)

Box 2

Marketing Plan, 1985-1987

Box 2

Monthly Managers Assessments, 1986-1987

(1-3 of 4 folders)

Box 2

Monthly Managers Assessments, 1986-1987 (continued)

(4 of 4 folders)

Box 3

O'Donnell Board Meeting Presentation, 1986 May

Box 3

Operation Management Group meetings, 1986

(4 folders)

Box 3

Operating Policies, 1981-1986

Box 3

Operational Review, 1986 May 14

(2 folders)

Box 3

Operations Review of Selected Accounting ahd Administrative Areas, 1985 Aug.

Box 4

Press-Outside Reports, 1970-1972

(3 folders)

Box 4

Regional Financial Directors

Meeting, 1986 Feb.

Box 4

Responsibilities, 1985

Box 4

Securities Exchange Commission Annual Reports, 1984-1986

(3 folders)

Box 4

Spot Bill/Pay Documentation, 1983 Jan.

(2 folders)

Box 4

Spot Processing Documentation, 1982 June

(1 of 2 folders)

Box 4

Spot Processing Documentation, 1982 June(continued)

(2 of 2 folders)

Box 5

Stock Review and Commentary, 1985 Mar. 31

Box 5

Strategic Plan, 1985-1986

Box 5

Thompson Company-Twelve Months Results, 1985

Box 5

Thompson Recruitment Advertising

General files, 1984-1986

(3 folders)

Box 5

Internal Audit Report, 1985 Dec. 2

Box 5

Management Incentive Plan, 1986

Box 5

Operational Reviews, 1984-1986

(3 folders)

Box 5

Planning, 1986 Aug. 11

Box 5

International Offices Series, 1982-1986

(2 boxes)

Contains primarily office agreements and reports related to the business, including financial gains and losses, of JWT international offices. Also includes files related to trips made to international offices by Gutierrez. Original folder titles were maintained and items were arranged alphabetically.

Europe, General, Financial, 1986

Box 5

European Management Group minutes, 1986 Sept.

Box 5

Greece, 1986

Box 5

Hindustan Thompson Associates, Ltd., Annual Report, 1983-1984

Box 6

International Services Documentation, 1982 July

Box 6

JWT International, Gains and Losses, 1982-1985

(3 folders)

Box 6

Mexican Relief Fund, 1985-1986

Box 6

South Africa, 1985

Box 6

Spain, 1983

[Includes presentation by M. Elexpuru: Plan for a New Structure, 1983 Dec. 9.]

Box 6

Turkey, 1986

Box 6

Historical Note

Victor Gutierrez received a B.S. in Business Administration and Accounting from St. Peter's College in New Jersey. He worked at J. Walter Thompson (JWT) during the 1970s and 80s. In 1976, he was elected Executive Vice President of the Finance division, and in 1986, he became Chief Financial Officer. During a hostile take-over attempt at JWT in 1987, Gutierrez resigned and was replaced by Terence Martin.

Following his tenure at JWT, Gutierrez owned several fast food franchises and private retail outlets before joining the staff of Young & Rubicam. There, he served in various capacities for the Latin American division, including as Vice President of Business Affairs, Worldwide Financial Director for the Colgate-Palmolive account, and as Vice Chairman. He eventually managed over 23 advertising agencies across Latin America. In 1999, Gutierrez began working as Senior Vice President for Yupi Internet, Inc., a family-owned business in Miami, Florida.