jwthinkskennett Inventory of the J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963 Processed by: Katherine Rose; machine-readable finding aid created by: Stephen Douglas Miller The John W. Hartman Center for Sales, Advertising & Marketing History David M. Rubenstein Rare Book & Manuscript Library

This finding aid is NCEAD compliant.

Aleph Number: 001078918

Machine-readable finding aid derived from Microsoft Word 6.0c Date of source: April 1997 Processed by: Katherine Rose April 1997; Finding Aid encoded by Stephen Douglas Miller, David M. Rubenstein Rare Book & Manuscript Library, Duke University. July 9, 1997 Description is in English. 12-31-2005 PUBLIC "-//Duke University::David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::KENNETT WEBB HINKS PAPERS)//EN" "jwthinkskennett.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. June 29, 1998 Updated to EAD Version 1.0 from EAD Beta by Stephen Miller Inventory of the J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityDurham, North Carolina

Descriptive Summary J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963 J. Walter Thompson Company. 1.5 Linear Feet 900 Items Duke University. David M. Rubenstein Rare Book & Manuscript Library For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Kennett Webb Hinks Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Kennett Webb Hinks Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company (JWT) in 1987.

Processing Information

Processed by: Katherine Rose

Completed April 1997

Encoded by Stephen Douglas Miller

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

This finding aid is NCEAD compliant.

Biographical Note 1897 Sept. 3 Born in Mineapolis, Minnesota 1920 Earned Bachelor of Arts degree from the University of Minnesota 1920-1921 Studied law and taught economics at the University of Minnesota 1921-1924 Joined J. Walter Thompson's Chicago Office and served as Director of Research 1925-1929 Appointed Pacific Coast Manager based at JWT's San Francisco Office 1929-1932 Manager of JWT's Berlin Office and supervised Vienna and Warsaw offices 1932-1936 Returned to JWT Chicago as Account Representative for Swift, Elgin and Northern Trust Co. accounts 1936-1942 Elected Vice President of JWT 1942-1945 Served as Lt. Commander, a Member of the Office of Strategic Services Planning Group 1946 Joined JWT's New York Office as an Account Representative 1949 Elected Director of JWT 1952 Elected Director of J. Walter Thompson Ltd. (Canada) 1955 Elected to JWT's Board of Directors Executive Committee 1961 Became a Senior Vice President of JWT 1964 Jan. Retired from JWT 1982 July 22 Died in Baltimore, Maryland

Active in advertising trade association work at his retirement, Hinks was a Director of The Advertising Council. He was a director of the Youth Consultation Service and the Manhattan-Westchester Division of the National Council of Christians and Jews, and a Director and Council Member of the Association for the Aid of Crippled Children.

Collection Overview

The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Marketing research. Selling. Budget in business. Advertising agencies--New York. Advertising campaigns. Advertising--Soap. Commercial products. Design, Industrial. New Holland Machine Company Wool Bureau. Lever Brothers. Hinks, Kennett Webb, 1897-1982. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963 11955 Jan. - 1963 Feb. and undated(25 folders)