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Guide to the J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963

Collection Overview

The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs.

Descriptive Summary

Title
J. Walter Thompson Company. Kennett Webb Hinks papers 1955-1963
Creator
J. Walter Thompson Company.
Extent
1.5 Linear Feet, 900 Items
Repository
Duke University. David M. Rubenstein Rare Book & Manuscript Library
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Historical Note

DateEvent(s)
1897 Sept. 3Born in Mineapolis, Minnesota
1920Earned Bachelor of Arts degree from the University of Minnesota
1920-1921Studied law and taught economics at the University of Minnesota
1921-1924Joined J. Walter Thompson's Chicago Office and served as Director of Research
1925-1929Appointed Pacific Coast Manager based at JWT's San Francisco Office
1929-1932Manager of JWT's Berlin Office and supervised Vienna and Warsaw offices
1932-1936Returned to JWT Chicago as Account Representative for Swift, Elgin and Northern Trust Co. accounts
1936-1942Elected Vice President of JWT
1942-1945Served as Lt. Commander, a Member of the Office of Strategic Services Planning Group
1946Joined JWT's New York Office as an Account Representative
1949Elected Director of JWT
1952Elected Director of J. Walter Thompson Ltd. (Canada)
1955Elected to JWT's Board of Directors Executive Committee
1961Became a Senior Vice President of JWT
1964 Jan.Retired from JWT
1982 July 22Died in Baltimore, Maryland

Active in advertising trade association work at his retirement, Hinks was a Director of The Advertising Council. He was a director of the Youth Consultation Service and the Manhattan-Westchester Division of the National Council of Christians and Jews, and a Director and Council Member of the Association for the Aid of Crippled Children.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Kennett Webb Hinks Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Kennett Webb Hinks Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company (JWT) in 1987.

Processing Information

Processed by: Katherine Rose

Completed April 1997

Encoded by Stephen Douglas Miller

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

This finding aid is NCEAD compliant.