Guide to the J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963
The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs.
- J. Walter Thompson Company. Kennett Webb Hinks papers, 1955-1963
- J. Walter Thompson Company.
- 1.5 Linear Feet, 900 Items
- Duke University. David M. Rubenstein Rare Book & Manuscript Library
- For current information on the location of these materials, please consult the Library's online catalog.
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
|1897 Sept. 3||Born in Mineapolis, Minnesota|
|1920||Earned Bachelor of Arts degree from the University of Minnesota|
|1920-1921||Studied law and taught economics at the University of Minnesota|
|1921-1924||Joined J. Walter Thompson's Chicago Office and served as Director of Research|
|1925-1929||Appointed Pacific Coast Manager based at JWT's San Francisco Office|
|1929-1932||Manager of JWT's Berlin Office and supervised Vienna and Warsaw offices|
|1932-1936||Returned to JWT Chicago as Account Representative for Swift, Elgin and Northern Trust Co. accounts|
|1936-1942||Elected Vice President of JWT|
|1942-1945||Served as Lt. Commander, a Member of the Office of Strategic Services Planning Group|
|1946||Joined JWT's New York Office as an Account Representative|
|1949||Elected Director of JWT|
|1952||Elected Director of J. Walter Thompson Ltd. (Canada)|
|1955||Elected to JWT's Board of Directors Executive Committee|
|1961||Became a Senior Vice President of JWT|
|1964 Jan.||Retired from JWT|
|1982 July 22||Died in Baltimore, Maryland|
Active in advertising trade association work at his retirement, Hinks was a Director of The Advertising Council. He was a director of the Youth Consultation Service and the Manhattan-Westchester Division of the National Council of Christians and Jews, and a Director and Council Member of the Association for the Aid of Crippled Children.
- Marketing research.
- Budget in business.
- Advertising agencies -- New York.
- Advertising campaigns.
- Advertising -- Soap.
- Commercial products.
- Design, Industrial.
- New Holland Machine Company
- Wool Bureau.
- Lever Brothers.
- Hinks, Kennett Webb, 1897-1982.
- John W. Hartman Center for Sales, Advertising & Marketing History.
[Identification of item], J. Walter Thompson Company. Kennett Webb Hinks Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The Kennett Webb Hinks Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company (JWT) in 1987.
Processed by: Katherine Rose
Completed April 1997
Encoded by Stephen Douglas Miller
Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
This finding aid is NCEAD compliant.