jwthollandmaury Preliminary Inventory of the J. Walter Thompson Company. Maury Holland Papers, 1948-1959 and undated Processed by: Andrea Franzius and Ruth E. Bryan; machine-readable finding aid created by: Andrea Franzius, Lynn Eaton, and Ruth E. Bryan

(C) 2005 Duke University. All Rights Reserved.

This finding aid is NCEAD compliant.

Aleph Number: 003422299

 Machine-readable finding aid derived from automated markup system. Date of source: Nov. 26, 2003 Processed by Andrea Franzius and Ruth E. Bryan Nov. 26, 2003; Finding Aid encoded by Andrea Franzius, Lynn Eaton, and Ruth E. Bryan, David M. Rubenstein Rare Book & Manuscript Library, Duke University, March 14, 2005 Description is in English. 12-31-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::J. Walter Thompson Company. Maury Holland Papers)//EN" "jwthollandmaury.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. Preliminary Inventory of the J. Walter Thompson Company. Maury Holland Papers, 1948-1959 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

(C) 2005 Duke University. All Rights Reserved.

 Descriptive Summary J. Walter Thompson Company. Maury Holland Papers, 1948-1959 and undated J. Walter Thompson Company. 1.2 Linear Feet 750 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], J. Walter Thompson Company. Maury Holland Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The J. Walter Thompson Company. Maury Holland Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.

 Processing Information

Processed by Andrea Franzius and Ruth E. Bryan

Completed Nov. 26, 2003

Encoded by Andrea Franzius, Lynn Eaton, and Ruth E. Bryan

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

 Biographical Note

The J. Walter Thompson Company (JWT) was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Maury (C. Maurice) Holland was a vaudevillian and Broadway actor (1920s) who worked for Columbia in both silent films and talkie shorts (1930s) and then joined the JWT New York Office's Radio and Television Department in 1936 to direct radio shows for the agency. The Radio/TV Department was responsible for creating and working with radio and television programs to advertise JWT client products. Among other programs, Holland directed Kraft Television Theatre, a live anthology drama series on NBC, from 1948 to the show's cancellation in 1958. He died Nov. 14, 1974 in Greenwich, Conn.

Collection Overview

The J. Walter Thompson Company, Maury Holland papers are dated 1948 to 1959 and include scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget information for selected shows (1958-1959), all produced by the New York Office's Radio and Television Department. Programs include Bat Masterson, The Jackie Gleason Show, Kraft Television Theatre, Naked City, and The Price Is Right. Actors represented include Milton Berle and Jackie Gleason. Clients include Kraft, Quaker Oats, Rinso Blue, and the Advertising Council. Also includes copies of outgoing correspondence to script writers, NBC, and the JWT Chicago Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Holland, Maury. Berle, Milton. Gleason, Jackie, 1916-1987. Masterson, Bat, 1853-1921. J. Walter Thompson Company. Walter Thompson Company. New York Office. J. Walter Thompson Company. Radio and Television Department. J. Walter Thompson Company. Chicago Office. Kraft Foods Company. Quaker Oats Company. Advertising Council. National Broadcasting Company, Inc. Jackie Gleason show (Television program) Price is right (Television program) Naked city (Television program) Kraft television theater (Television program) Advertising--History. Advertising executives--United States. Television advertising--United States. Television personalities--United States. Comedians--United States. Motion picture actors and actresses--United States. Television plays, American. Television programs--United States. Scripts. Memoranda. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Accession 2003-0217 1

[Attention: Contains pictorial materials]

 Bat Masterson, 1958-1959 (2 folders) Gleason AB scripts, 1958 Oct.-Dec. (5 folders) Milton Berle, probably 1958 Mitch Miller, probably 1959 Naked City, probably 1958-1959 (2 folders) The Price Is Right commercials, probably 1958 (2 folders) The Jackie Gleason Show, 1958-1959 (2 folders) The Price Is Right, probably 1958 (2 folders) 2

[Technical Services staff may need to reformat newsprint, coated fax paper, or other brittle paper.]

[Attention: Contains pictorial materials]

 Budberg correspondence, probably 1957-1958 Budgets, 1958 Chicago correspondence, 1958 Chicago correspondence- Naked City, probably 1959 Coldene, probably 1959 East Coast production bills, 1958 Folios, probably 1959 Gleason tape bills, probably 1958 J.P. MC Evoy, probably 1959 Kraft, 1948-1955 and undated Kraft bills, probably 1958 Kraft show, probably 1958 Kraft summer budget, 1958 Miscellaneous letters, 1958 Miscellaneous memos, 1958 Most Blessed Woman releases, probably 1958 (2 folders) NBC correspondence, 1958 Quaker Oats commercials, probably 1959 Radio clippings, 1949 Returned scripts, 1958 Rinso Blue, probably 1958 Talent Associates, probably 1958 (2 folders)

Includes scripts and memoranda regarding Kraft Mystery Theatre.

 Talent Associates II, 1958 and undated

Includes scripts and memoranda regarding commericals for the Advertising Council.

 Teletypes, 1958