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Guide to the J. Walter Thompson Company. Information Center Vertical Files, 1916-1999

Abstract

Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency.

Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Information Center Vertical Files 1916-1999
Language of Material
English
Extent
79.0 Linear Feet, 56,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

“Went to archives” in 1984, undated
Box 1
Addresses and articles, 1980-1989
(8 folders)
Box 1
Advertising accounts, 1970s
(1 of 9 folders)
Box 1
Advertising accounts, 1970s
(2-9 of 9 folders)
Box 2
Advertising accounts, 1980s
(8 folders)
Box 3
Advertising/Marketing Intelligence, undated
Box 3
Archives, undated
(2 folders)
Box 3
Art, undated
Box 4
Awards, undated
(3 folders)
Box 4
Billings, undated
Box 4
Brouillard Communications, undated
(2 folders)
Box 4
The Cable Shop, undated
(2 folders)
Box 4
Computer installations
Box 4
Corporate communications (sa Brouillard communications), undated
Box 4
Creative Standards Committee
Box 4
Deltakos
Box 5
Direct (incl. Soskin Thompson Associates)
Box 5
Direct response
Box 5
Entertainment group, 1979-1983
Box 5
Euro-Advertising Agencies
Box 5
JWT, 1969-1979
(11 folders)
Box 5
JWT, 1980-1985
(7 folders)
Box 6
WPP, 1991-1995
(6 folders)
Box 7
Hill and Knowlton, undated
(3 folders)
Box 8
General, 1980-1990s, undated
(1-3 of 12 folders)
Box 8
General, 1980-1990s, undated
(4-12 of 12 folders)
Box 9
Ad Age, 1959
Box 10
C. E. Raymond (Kenneth Ward Edition), undated
Box 10
100th Anniversary, undated
(4 folders)
Box 10
Organization charts, undated
Box 10
Organizational structure, undated
Box 10
International Department, undated
Box 10
Lansdowne Advertising, undated
Box 10
Learning Series, undated
Box 10
Legal Department, undated
Box 10
Lord, Allen, Federico, undated
Box 10
Management Reference Center, undated
(2 folders)
Box 10
Management Reference Center, undated
(2 folders)
Box 11
General
Box 11
Media resources and research
Box 11
Programming
Box 11
SPOT Broadcasting Syndication
(3 folders)
Box 11
Medical Research Bureau
Box 11
Media research and resources
(6 folders)
Box 12
Miscellaneous
Box 12
JWT, pre 1987-1990
(4 folders)
Box 13
WPP, 1987
(3 folders)
Box 13
Public relations
Box 13
Public service activities
Box 13
Soskin Thompson Associates
Box 14
Target Group Index
(2 folders)
Box 14
Thompson Recruitment Advertising
Box 14
World Wide Agency (see JWT-Thompson Recruitment Advertising)
Box 14
General, 1980s-1990s
(3 folders)
Box 14
Einson Freeman
Box 14
General, undated
Box 14
Account Management Assignments
(2 folders)
Box 14
Account responsibilities
(2 folders)
Box 15
Advertising Services Management Training Manual
Box 15
Accounts
(2 folders)
Box 15
Ad Services Department
Box 15
Awards
Box 15
Bloomingdales
Box 15
Consumer Affair
Box 15
Consumer in Crisis Seminar, 1974
Box 16
Employee Assistance Program
Box 16
Creative Department
Box 16
General files, 1920s-1950s
Box 16

Hancock Center

(2 folders)
General, 1960s-1980s
(1-5 of 6 folders)
Box 16
General, 1960s-1980s
(6 of 6 folders)
Box 17
Growth force
Box 17
Original
Box 17
Howington
(2 folders)
Box 17
History:
Box 17
History and articles
Box 17
Holidays
Box 17
Home Economic Center
Box 17
History: Strable's chronology
Box 18
I.C. memos, 1980-1987
(5 folders)
Box 18
Management
Box 19
Marketing plans, 1970s
(3 folders)
Box 19
Media Department
Box 19
New Business
Box 19
Personnel, 1980-1990
(1-2 of 5 folders)
Box 19
Personnel, 1980-1990
(3-5 of 5 folders)
Box 20
Personnel manual, 1990
Box 20
Public Relations
Box 20
Research Department
(2 folders)
Box 20
Review Board
Box 20
"State of the Agency"
Box 20
Word Processing Center
Box 20
General, undated
Box 20
General, undated
Box 20
General, undated
Box 20
General, undated
Box 20
General, undated
Box 21
General, undated
(2 folders)
Box 21
Information Center
Box 21
International Department
Box 21
Legal Department
Box 21
Personnel recruitment ad, 1985
Box 21
Research Department
Box 21
General, undated
Box 21
General, undated
Box 21
General, undated
Box 21
General, undated
(2 folders)
Box 21
Asia
Box 21
Australia
Box 21
Canada
Box 21
Frankfurt
Box 21
India
Box 21
Italy
Box 22
London Office
Box 22
BMRB (British Market Research Bureau)
Box 22
Information Services
Box 22
Puerto Rico
Box 22
South Africa
(2 folders)
Box 22
Worldwide Office Address List
(3 folders)
Box 22
Company articles
(2 folders)
Box 22
Chicago
Box 23
Chicago Infocenter: Forms
Box 23
JWT Presentations
Box 23
Source
Box 23
New American Consumer, 1985
Box 23
WPP
Box 23
WPP Group: Atticus Awards
Box 23
YOU publication
Box 23
Chicago Advertising Process and Procedures, 1990
Box 23
Recruitment and Advertising
Box 24
The Wire
Box 24
Advertising Process and Procedures Manual, 1995
Box 25
Chicago Today Magazine, 1971
Box 25
New York Office
(2 folders)
Box 25
Accounts
Box 25
Articles distributed by Strouse
Box 25
Creative Library
Box 25
Annual reports, 1990s
(8 folders)
Box 26
Companies Book
(2 folders)
Box 26
Group Navigator
Box 26
Interim reports
Box 26
Accidents
Box 27
Advertisements, Classifieds
Box 27
Advertisements, Famous
Box 27
Advertisements-Readership-Articles, 1990
Box 27
Advertisements-Repetition
Box 27
Advertisers-Agency Relations
Box 27
(See Also: Advertising Agencies-Client Relations)
Box 27
Advertising-Articles, 1950 and before
Box 27
Advertising-Articles, 1970s
(3 folders)
Box 27
Advertising-Articles, 1980s-1990s
Box 27
Advertising-Articles, 1990s
Box 27
Advertising Agencies-Articles, 1950s
Box 28
Advertising-Articles, 1960s
Box 28
Advertising Agencies-Articles, 1960s
(4 folders)
Box 28
Advertising Agencies-Articles, 1970s
(2 folders)
Box 28
Advertising Agencies-Articles, 1980s
(2 folders)
Box 28
Advertising Agencies-Articles, 1990s
Box 29
Advertising Agencies-Billings
Box 29
Advertising Agencies-Black Agencies
Box 29
Advertising Agencies-Client Relations
(4 folders)
Box 29
(See Also: Advertisers, Agencies Relations)
Box 29
Advertising Agencies-Compensation, 1980s
(4 folders)
Box 30
Advertising Agencies-Compensation, 1990s
(1-3 of 7 folders)
Box 30
Advertising Agencies-Compensation, 1990s
(4-7 of 7 folders)
Box 31
Advertising Agencies-Financial Aspects
Box 31
Advertising Agencies-House Agencies
Box 31
Advertising Agencies-Personnel
(2 folders)
Box 31
Advertising Agencies-Ratings
(2 folders)
Box 32
Advertising Agencies-Self Promotion
Box 32
Advertising Appeals-Children
Box 32
Advertising Appeals-Environment
(2 folders)
Box 32
Advertising Appeals-Fear
Box 32
Advertising Appeals-Health
Box 32
Advertising Appeals-Humor
(2 folders)
Box 32
Advertising Appeals-Interracial & Ethnic
(2 folders)
Box 33
Advertising Appeals-Misc.
Box 33
Advertising Appeals-Music, Jingles
Box 33
Advertising Appeals-Patriotic
Box 33
Advertising Appeals-Sex, prior to 1990
Box 33
Advertising Appeals-Sex, 1990s
(2 folders)
Box 33
Advertising as a Profession & Career
Box 33
Advertising, Attitudes toward-Articles, 1950s
Box 33
Advertising, Attitudes toward-Articles, 1960s
(1 of 4 folders)
Box 33
Advertising, Attitudes toward-Articles, 1960s
(2-4 of 4 folders)
Box 34
Advertising, Attitudes toward-Articles, 1970s
(2 folders)
Box 34
Advertising, Attitudes toward-Articles, 1980s
(3 folders)
Box 34
Advertising, Attitudes toward-Articles, 1990s
Box 34
Advertising Awards, prior to 1980
Box 35
Advertising Awards, 1980s
(1-6 of 9 folders)
Box 35
Advertising Awards, 1980s
(7-9 of 9 folders)
Box 36
Advertising Awards, 1990s
Box 36
Advertising Campaigns
(3 folders)
Box 36
Advertising-Chicago
(2 folders)
Box 37
Advertising-Chicago, Statistics
Box 37
Advertising-Color
Box 37
Advertising-Commodity
Box 37
Advertising-Continuity & Frequency
Box 37
Advertising-Cooperative
Box 37
Advertising Copy
(3 folders)
Box 38
Advertising Copy-Brand Comparisons, 1960-1979
(2 folders)
Box 38
Advertising Copy-Brand Comparisons
(3 folders)
Box 38
Advertising Copy-Wearout
Box 38
Advertising, Corporate
(2 folders)
Box 39
Advertising, Costs
(2 folders)
Box 39
Advertising Expenditures
Box 39
Advertising Expenditures-Budgets
(2 folders)
Box 39
Advertising Expenditures-Budgets-Recession
(1-2 of 3 folders)
Box 39
Advertising Expenditures-Budgets-Recession
(3 of 3 folders)
Box 40
Advertising Expenditures-Statistics, Articles, 1960s and before
(2 folders)
Box 40
Advertising Expenditures-Statistics, Articles, 1970s
(4 folders)
Box 40
Advertising Expenditures-Statistics, Articles, 1980s
(2 folders)
Box 40
Advertising Expenditures-Statistics, Articles, 1990s
Box 40
Advertising-Exposure
Box 40
Advertising, History of
(5 folders)
Box 41
Advertising, Industrial
Box 41
Advertising, International Aspects, 1980s
Box 41
Advertising, International Aspects, 1990s
Box 41
Advertising, Legal Aspects
Box 42
Advertising Media
Box 42
Advertising Media-Aerial
Box 42
Advertising Media-Audience Measurement
Box 42
Advertising Media-Barter
Box 42
Advertising Media-Interactive
Box 42
Advertising Media-Research
(2 folders)
Box 42
Advertising Media-Shopping Carts
Box 42
Advertising Media-Specialty
Box 42
Advertising Media-Theatre Screen
Box 42
Advertising Media-Transit
Box 42
Advertising Media-Video
Box 42
Advertising Media-Yellow Pages/Directories
Box 42
Advertising Council
(2 folders)
Box 43
Advertising Council-Annual Reports
(2 folders)
Box 43
Advertising Council-Economic Communicator
Box 43
Advertising Council-Public Service Advertising Bulletin (2 years)
Box 43
Advertising-Crisis
Box 43
Advertising-Economic Aspects
(2 folders)
Box 43
Advertising Effectiveness, Articles, 1950s
Box 43
Advertising Effectiveness, Articles, 1960s
(4 folders)
Box 44
Advertising Effectiveness, Articles, 1970s
(3 folders)
Box 44
Advertising Effectiveness, Articles, 1980s
(3 folders)
Box 45
Advertising Effectiveness, Articles, 1990s
(3 folders)
Box 45
Advertising Ethics
Box 45
Advertising-Millennium
Box 46
Advertising, Political
Box 46
Advertising-Positioning
Box 46
Advertising-Public Service
Box 46
Advertising-Recall
Box 46
Advertising, Regional
Box 46
Advertising Research
Box 46
Advertising Research Foundation
Box 46
Advertising, Slogans
Box 46
Advertising, Subliminal
Box 46
Advertising-Success Stories
(3 folders)
Box 46
Advertising, Value of, 1980s
(1 of 2 folders)
Box 46
Advertising, Value of, 1980s
(2 of 2 folders)
Box 47
Advertising, Value of, 1990s
(2 folders)
Box 47
Advertising, Value of-Misc.
(2 folders)
Box 47
Advertorials
Box 47
Affinity Marketing
Box 47
Air Travel
Box 47
Air Travel-Aircraft
Box 47
Air Travel-Airlines
Box 47
Air Travel-Airlines-Articles
Box 48
Air Travel-Airlines-Food Service
Box 48
Air Travel-Cargo
Box 48
Air Travel-History
Box 48
Air Travel-Safety
Box 48
Alcoholic Beverages
Box 48
Alcoholic Beverages-Advertising
Box 48
Alcoholic Beverages-Historical
(2 folders)
Box 48
AAAA-Account Executive Series
(1 of 2 folders)
Box 48
AAAA-Account Executive Series
(2 of 2 folders)
Box 49
AAAA-General
(2 folders)
Box 49
AAAA-Indexes, 1978-1995
(3 folders)
Box 49
AAAA-NARB (National Advertising Review Board)
Box 49
AAAA-Personnel Studies
Box 50
AAAA-Rosters
Box 50
AAAA-Standards
Box 50
Animation
Box 50
Art & Arts
Box 50
Asian Market
Box 50
Association of National Advertisers
Box 50
Associations-Advertising
Box 50
Automotive Aftermarket
Box 50
Automotive Industry
Box 50
Automotive Industry-Advertising
Box 50
Automotive Industry-Driving Costs
Box 50
Automotive Industry-Driving Habits
Box 50
Automotive Industry-Electric Cars
Box 50
Automotive Industry-History
(2 folders)
Box 50
Automotive Industry-Safety Devices
Box 51
Automotive Industry-Statistics
Box 51
Baby Market
Box 51
Bagels
Box 51
Baking-Home
Box 51
Banks-Advertising
Box 51
Banks & Banking
Box 51
Banks & Banking-Electronic Banking
Box 51
Beverages-Advertising
Box 51
Bicentennial
(2 folders)
Box 51
Bicycles
Box 51
Black market
Box 51
Blacks-History
(2 folders)
Box 52
Box 52
Blacks-Statistics
Box 52
Boats & Boating
Box 52
Books
Box 52
Boy Scouts
Box 52
Brand Image
Box 52
Brand Loyalty
Box 52
Brand Managers
Box 52
Brand Names
Box 52
Brands
Box 53
Brands, Advertised
Box 53
Brands, Private Label
(2 folders)
Box 53
Brands, Value of
(3 folders)
Box 53
Bread-History
Box 53
Breakfasts-Consumer Studies
Box 53
Breakfasts-History
Box 53
Business-American
(2 folders)
Box 54
Business Failures
Box 54
Business, Small
(3 folders)
Box 54
Business, Women
Box 54
Buying Habits
Box 54
Buying Habits, “Buy American”
Box 54
Buying Habits-Food-Recession
Box 54
Canned Foods-History
Box 55
Catalogs
Box 55
Cause Related Marketing
Box 55
Cereal-History
Box 55
Charities
(2 folders)
Box 55
Cheese
(2 folders)
Box 55
Cheese-Cheddar
Box 55
Cheese-Fondues
Box 55
Cheese-History
Box 55
Cheese-Parmesan
Box 55
Cheese-Roquefort & Blue
Box 55
Cheese-Swiss
Box 55
Chocolate & Cocoa Products
Box 56
Cholesterol
(3 folders)
Box 56
Cigarettes-Advertising
Box 56
Cigarettes-Generic
Box 56
Cigarettes-Health Aspects
(2 folders)
Box 56
Cleaning Products-Household Cleaners
Box 56
Clothing-History
Box 57
Cobranding
Box 57
Coffee
Box 57
Coffee-Advertising
Box 57
Coffee-Decaffeinated
Box 57
Coffee-Health Aspects
Box 57
Coffee-History
Box 57
Coffee-Instant
Box 57
Comics
Box 57
Computers-Advertising
Box 57
Computers-Electronic Mail
Box 57
Computers-History
Box 57
Computers-Multimedia (CD-ROMs, etc.)
Box 57
Computers-Networks (mainframes, etc.)
Box 57
Computers, Personal (includes stats.), 1990s on
(4 folders)
Box 58
Computers, Portable (Laptops)
Box 58
Computers-Software
Box 58
Confectionary
Box 58
Confectionary-Advertising
Box 58
Confectionary-Chewing Gum
Box 58
Confectionary-History
Box 58
Conference Board-Business Cycle Indicators
Box 58
Conference Board-Business Executives’ Expectations
Box 58
Conference Board-Conferences/Seminars
Box 58
Conference Board-Consumer Confidence-European Union
Box 58
Conference Board-Consumer Confidence-U.S., Current (2 years)
Box 59
Conference Board-Consumer Confidence Survey, Historical
(2 folders)
Box 59
Conference Board-Consumer Market Watch
Box 59
Conference Board-Consumer Research Center-Background Reports for Sale Pubs.
Box 59
Conference Board-Demographics
Box 59
Conference Board-Forecasters’ Forecasts
Box 59
Conference Board-Int’l Profiles
Box 59
Conference Board-Major Metropolitan Market Series
(2 folders)
Box 59
Conference Board-Marketing Briefing
Box 59
Conference Board-Publications
Box 59
Conference Board-Regional Economies and Markets
Box 60
Conference Board-Special Consumer Survey Report
Box 60
Conference Board-Spending
Box 60
Conference Board-Studies
(2 folders)
Box 60
Consumer Electronics
(2 folders)
Box 60
Consumer Expenditures
Box 60
Consumer Protection-Articles, 1970s
(6 folders)
Box 61
Consumer Protection-Articles, 1980s
Box 61
Consumer Research
Box 61
Consumers-Millennium
Box 62
Contests
Box 62
Contraceptives
(2 folders)
Box 62
Cooking
Box 62
Corporate Image
(2 folders)
Box 62
Corporate Image-Corp. vs. Product (Umbrella)
(2 folders)
Box 62
Coupons-Articles, 1970s
(2 folders)
Box 63
Coupons-Articles, 1980s
Box 63
Coupons-Articles, 1990s
Box 63
Coupons-Consumer Studies
Box 63
Coupons-Redemption
(2 folders)
Box 63
Credit Cards
(3 folders)
Box 63
Crime & Criminals (See Also: Geog.-Chicago-Crime)
Box 64
Crisis Advertising
Box 64
Customer Service
Box 64
Dairy-Dairy Council Digest
Box 64
Dairy Industry
Box 64
Dairy Products
Box 64
Dairy Products-Consumption-Historical
(2 folders)
Box 64
Dairy Products-Dips
Box 64
Dairy Products-Statistics
Box 64
Database Marketing
Box 64
Dentistry
Box 64
Diets & Dieting-1970-1989
Box 64
Diets & Dieting, 1990s
Box 64
Diets & Dieting-Weight Control Aids, 1980s
Box 65
Diets & Dieting-Weight Control Aids, 1990s
Box 65
Digestion
Box 65
Dining Out
Box 65
Direct Mail Advertising
Box 65
Direct Marketing
Box 65
Discount Stores
Box 65
“Do-It-Yourself” Market
Box 65
Drugs-Aspirin
Box 65
Drug Stores
Box 65
Eating Habits
Box 65
Eating Outdoors
Box 65
Ecology
(1 of 2 folders)
Box 65
Ecology
(2 of 2 folders)
Box 66
Economic Conditions
(2 folders)
Box 66
Education
Box 66
Education-College Market
Box 66
Eggs
Box 66
Electrical power
Box 66
Electronics
(2 folders)
Box 66
Emotions
Box 66
Employees
Box 67
Eyes
Box 67
Facsimile Machines
Box 67
Fads
(2 folders)
Box 67
Fairs & Expositions-Chicago World’s Fair, 1992
Box 67
Fairs & Expositions-Knoxville World’s Fair, 1982
Box 67
Fairs & Expositions-New York World’s Fair, 1964
Box 67
Fashion & Fashion Designers
Box 67
Fats & Oils-Fat Substitutes
Box 67
Federal Reserve Bank of Chicago-Economic Perspectives, 1993-1999
(7 folders)
Box 68
Federal Reserve Bank of Chicago-Economic Literature, 1997-1998
Box 68
Financial Services
Box 69
Fireworks
Box 69
Flags
Box 69
Flavor
Box 69
Florist Industry & Trade
Box 69
Flour
Box 69
Flowers & Plants
Box 69
Food Additives
Box 69
Food Advertising
Box 69
Food Consumption-Historical
Box 69
Food, Convenience
Box 69
Food Expenditures-Historical
Box 69
Food, Fad
Box 70
Food, Forum
Box 70
Food-History
Box 70
Food Marketing
Box 70
Food, Nationality-Mexican
Box 70
Food, Natural/Organic
Box 70
Food-Nutritive Value
Box 70
Food-Nutritive Value-Fiber
Box 70
Food Poisoning
Box 70
Food Preservation
Box 70
Food Preservation-Dehydration
Box 70
Food-Private Label
Box 70
Food, Synthetic-Articles, 1976
Box 70
Foodtalk
Box 70
Foreign Language Market
Box 71
Foundation Garments
Box 71
Franchising
Box 71
Frozen Foods-History
Box 71
Fruits-Apples
Box 71
Fruits-Apricots
Box 71
Fruits-Avocados
Box 71
Fruits-Bananas
Box 71
Fruits-Berries
Box 71
Fruits-Cherries
Box 71
Fruits-Citrus
Box 71
Fruits-Cranberries
Box 71
Fruits-Dried
Box 71
Fruits-Grapes
Box 71
Fruits-Kiwi
Box 71
Fruits-Lemons
Box 71
Fruits-Mangos
Box 71
Fruits-Melons
Box 71
Fruits-Oranges
Box 72
Fruits-Peaches
Box 72
Fruits-Pears
Box 72
Fruits-Persimmons
Box 72
Fruits-Pineapples
Box 72
Fruits-Pomegranates
Box 72
Fruits-Prunes
Box 72
Fruits-Rhubarb
Box 72
Furniture and Furnishings
Box 72
Future
Box 72
Game as a Food
Box 72
Games
Box 72
Games-Pinball
Box 72
Games-Video Games
(1-2 of 4 folders)
Box 72
Games-Video Games
(3-4 of 4 folders)
Box 73
Gardens
(2 folders)
Box 73
Gelatin
Box 73
Genealogy
Box 73
Girl Scouts
Box 73
Glass and Glassware
Box 73
Gold
Box 73
Grain
Box 73
Grains, 1990s
(2 folders)
Box 74
Greeting Cards
Box 74
Grocery Stores-Convenience
Box 74
Grocery Stores-Delivery
Box 74
Grocery Stores-Food Service Departments
Box 74
Grocery Stores-Hypermarkets
Box 74
Grocery Stores-Sales
Box 74
Grocery Stores-Supermarkets
Box 74
Hair
Box 74
Hair Care-Beauty Shops
Box 74
Hardware Industry and Trade
Box 75
Health and Beauty Aids-Appliances
Box 75
Health and Beauty Aids-Bath Products
Box 75
Health and Beauty Aids-Feminine Hygiene Products
Box 75
Health and Beauty-Fragrances
Box 75
Health and Beauty Aids-Hands and Nails
Box 75
Health and Beauty Aids-History
(2 folders)
Box 75
Health and Beauty Aids-Hypoallergenic
Box 75
Health and Beauty Aids-Industry and Trade
(2 folders)
Box 75
Health and Beauty Aids-Skin Care, 1980s
(1 of 2 folders)
Box 75
Health and Beauty Aids-Skin Care, 1980s
(2 of 2 folders)
Box 76
Health and Beauty Aids-Skin Care, 1990s
Box 76
Health and Beauty Aids-Suntan Preparations
Box 76
Health and Exercise
Box 76
Health and Exercise-Equipment
Box 76
Heart Disease
Box 76
Highways
Box 76
Hispanic Americans
Box 76
Holidays
Box 76
Holidays-The Family Album
Box 76
Holidays-Chinese
Box 77
Holidays-Christmas
(5 folders)
Box 77
Holidays-Easter
Box 77
Holidays-Fourth of July
Box 77
Holidays-Halloween
Box 78
Holidays-Thanksgiving
Box 78
Holidays-Valentine’s Day
Box 78
Holography
Box 78
Home Based Work
Box 78
Honey
Box 78
Hospitals
Box 78
Hotels
(4 folders)
Box 78
Housing, 1970-1978
(2 folders)
Box 79
Housing
(1-5 of 8 folders)
Box 79
Housing
(6-8 of 8 folders)
Box 80
Ice Cream
(5 folders)
Box 80
Ice Cream-Flavors
Box 81
Ice Cream-Historical Data
Box 81
Ice Cream-Ice Bars
Box 81
Ice Cream-Statistics
Box 81
Illinois Department of Employment Security-IL Labor Market Review
Box 81
Illinois Department of Employment Security-IL Monthly Statistical Summary
Box 81
Income, Consumer
(1-2 of 4 folders)
Box 81
Income, Consumer
(3-4 of 4 folders)
Box 82
Income-National (GNP)
Box 82
Income Tax
(4 folders)
Box 82
Insecticides
Box 82
Insurance-Automobile
Box 82
Insurance-Business
Box 82
Insurance-Health
Box 82
Insurance-Life
(2 folders)
Box 83
Insurance-Miscellaneous
Box 83
International Advertising Association
Box 83
Integrated Marketing
Box 83
International Trade-Asia
Box 83
International Trade-Asia-China
Box 83
International Trade-Canada
Box 83
International Trade-Europe, 1990s
Box 83
Internet
(1-2 of 7 folders)
Box 83
Internet
(3-7 of 7 folders)
Box 84
Inventions and Inventors
(2 folders)
Box 84
Japan
Box 84
Jewelry Industry & Trade
Box 85
Jewelry Industry & Trade-Diamonds
Box 85
Jewish Market-Customs
Box 85
Labor Force
Box 85
Laundry Products
Box 85
Law
Box 85
Leisure Market
(3 folders)
Box 85
Leisure Market-Work Week
(2 folders)
Box 86
Libraries
(2 folders)
Box 86
Life Span
Box 86
Light Productions-Prior to 1990
Box 86
Light Productions, 1990s
Box 86
Living Cost
(2 folders)
Box 86
Living Costs
(2 folders)
Box 87
(See Also: U.S. Department of Labor)
Box 87
Living Habits-Articles, 1990s
Box 87
Lunch
Box 87
Luxury Market
Box 87
Macaroni Products
Box 87
Macaroni Products-History
Box 87
Magazines-Advertising
Box 87
Magic
Box 87
Mail Order Business
Box 87
Malt Beverages
(2 folders)
Box 88
Malt Beverages-Advertising
(1-5 of 6 folders)
Box 88
Malt Beverages-Advertising
(6 of 6 folders)
Box 89
Malt Beverages-Bock Beer
Box 89
Malt Beverages-Consumption
Box 89
Malt Beverages-Cookery
Box 89
Malt Beverages-Draft Beer
Box 89
Malt Beverages-Dry
Box 89
Malt Beverages-History
(3 folders)
Box 89
Malt Beverages-Ice Beer
Box 89
Malt Beverages-Imported Beer, Prior to 1980s
(1 of 3 folders)
Box 89
Malt Beverages-Imported Beer, Prior to 1980s
(2-3 of 3 folders)
Box 90
Malt Beverages-Imported Beer, 1980s
(2 folders)
Box 90
Malt Beverages-Imported Beer, 1990s
Box 90
Malt Beverages-Industry and Trade, Prior to 1980
(1-2 of 3 folders)
Box 90
Malt Beverages-Industry and Trade, Prior to 1980
(3 of 3 folders)
Box 91
Malt Beverages-Industry and Trade, 1980s
Box 91
Malt Beverages-Industry and Trade, 1990s
Box 91
Malt Beverages-International Aspects
Box 91
Malt Beverages-Low Calorie
(2 folders)
Box 91
Malt Beverages-Packaging
Box 91
Malt Beverages-Premium Beers
Box 91
Malt Beverages-Statistics
Box 91
Malt Beverages-Technical Aspects
Box 91
Margarine
Box 92
Marketing-Success Stories
Box 92
(See Also: Advertising-Positioning; & Advertising-Success Stories)
Box 92
Marriage
Box 92
Mature Market
Box 92
Meals-Lunches
Box 92
(See Also: Lunch)
Box 92
Meat
Box 92
Meat, Beef
Box 92
Meat, Canned
Box 92
Meat, Consumption
Box 92
Meat-Cookery
Box 92
Meat-Frankfurters
Box 92
Meat, Ham
Box 92
Meat-Industry
Box 92
Meat-Nutritional Value
Box 92
Meat-Pork
(2 folders)
Box 92
Meat-Sausage
Box 93
Medical Care
Box 93
Middle-Age Market (45-64)
Box 93
Military Market
(2 folders)
Box 93
Milk
Box 93
Milk-Additives
Box 93
Milk-Consumption
Box 93
Milk-Distribution
Box 93
Milk, Evaporated
Box 93
Milk Industry Foundation-Milk Facts (5 Years)
Box 93
Milk-Nutritional Value
Box 94
(See Also: Misc. Data on Consumption Facts)
Box 94
Monosodium Glutamate
Box 94
Motion Picture Industry & Trade
Box 94
Motorcycles
Box 94
Moving
Box 94
Mushrooms-Includes Truffles)
Box 94
Music
Box 94
Music-Country Music
Box 94
Music-Jukeboxes
Box 94
Musical Instruments
Box 94
Mustard
Box 94
Names
Box 94
NASCAR
Box 94
National Dairy Council-Dairy Council Digest, 1973-1979
Box 94
National Dairy Council-Dairy Council Digest, 1982-19851982-1993
(2 folders)
Box 95
National Dairy Council-Dairy Council Digest, 1994+1994 on
Box 95
Native Americans
(2 folders)
Box 95
Newspapers
Box 95
Newspapers-Advertising Expenditures
Box 95
Newspapers-FSIs
Box 95
Niche Marketing
Box 95
Nielsen, A.C.-Drug
Box 95
Nielsen, A.C.-Grocery
Box 95
Nutrition
Box 95
(See Also: Vitamins; Food-Nutritive Value; & Advertising Appeals-Health)
Box 95
Nuts
Box 96
Odors
Box 96
Office Products
Box 96
Olives and Olive Oil
Box 96
Outdoor Advertising
Box 96
Packaging
Box 96
Packaging-Food, 1990s
Box 96
Paper Products
Box 96
Peanut Butter
Box 96
Pens
Box 96
Pesticides
Box 96
(See Also: Insecticides)
Box 96
Pet Food
Box 96
Pet Food-Statistics
Box 96
Pets
Box 96
Photography
Box 96
Pickles
Box 96
(See Also: Condiments)
Box 96
Pizza, 1990s
Box 96
Plastics
Box 96
Point of Purchase Advertising
(2 folders)
Box 96
Popcorn
Box 96
Population
Box 97
Potato Chips
Box 97
Pregnancy
(2 folders)
Box 97
Pretzels
Box 97
Prices
Box 97
Prices-EDLP
(2 folders)
Box 97
Print Advertising-Costs
Box 97
Products-Certification
Box 97
Products-Claims
Box 97
Products-Established
Box 97
Products, Names for
Box 97
Products, New
Box 97
Products, New-Development
Box 97
Products, New-Introduction
Box 97
Products, New-Management
Box 97
Products, New-Mortality
Box 97
Products, Quality
Box 98
Psychology
Box 98
Public Opinion Polls
Box 98
Public Opinion Poll-“The Public Pulse,” 1992-1999
(10 folders)
Box 98
Public Relations
Box 98
Quality
(2 folders)
Box 99
Radio
Box 99
Radio Advertising Bureau
Box 99
Radio Commercials
Box 99
Railroads
Box 99
Railroads-Historical
Box 99
Real Estate
Box 99
Recreation-Gambling & Lotteries
Box 99
Relationship Marketing
Box 99
Restaurants
Box 99
Restaurants-Famous & Historical
(2 folders)
Box 100
Restaurants-Fast Food
Box 100
Retail
Box 100
Rice
Box 100
Rubber
Box 100
Salad Dressing
(3 folders)
Box 100
Salads
(2 folders)
Box 101
Sales Promotion, 1990
Box 101
Sales Promotion-Annuals
(1-4 of 8 folders)
Box 101
Sales Promotion-Annuals
(5-8 of 8 folders)
Box 102
Sales Promotion-Continuity
Box 102
Sales Promotion-Samples
Box 102
Sales Promotion-Telephones
Box 102
Salt
Box 102
Sandwiches
(2 folders)
Box 102
(See Also: Meals)
Box 102
Sandwiches, 1980 on
Box 103
(See Also: Meals)
Box 103
Sauces & Sauce Mixes
(2 folders)
Box 103
Sex Habits
Box 103
Shoes-History
Box 103
Shopping Centers
Box 103
Sleep
Box 103
Soap
Box 103
Soft Drinks-Advertising, 1982
Box 103
Soft Drinks
Box 103
Solar Energy
Box 103
Soup
Box 103
Space
(1 of 4 folders)
Box 103
Space
(2-4 of 4 folders)
Box 104
Spices & Herbs
(2 folders)
Box 104
Sponsorship
(2 folders)
Box 104
Sports & Sporting Goods
(2 folders)
Box 105
Sports & Sporting Goods-Baseball
(2 folders)
Box 105
Sports & Sporting Goods-Football
(3 folders)
Box 105
Sports & Sporting Goods-Golf
Box 106
Sports & Sporting Goods-Olympics, to 1980
(2 folders)
Box 106
Sports & Sporting Goods-Olympics, 1980-1984
(2 folders)
Box 106
Sports & Sporting Goods-Olympics, 1984
(1-2 of 4 folders)
Box 106
Sports & Sporting Goods-Olympics, 1984
(3-4 of 4 folders)
Box 107
Sports & Sporting Goods-Olympics, 1988-1996
(5 folders)
Box 107
Sports & Sporting Goods-Pan-American Games
Box 107
Sports & Sporting Goods-Statistics
Box 107
Sports & Sporting Goods-Super Bowl
Box 107
Steel
Box 108
Sugar & Sugar Substitutes
Box 108
Superstitions
Box 108
Symbols
(2 folders)
Box 108
Syrup
(2 folders)
Box 108
Taste
Box 108
Taste, Aesthetic
Box 108
Tattoos & Tattooing
Box 108
Tea
Box 108
Telecommunications-Fiberoptics
Box 108
Telecommunications-Papers
Box 108
Telecommunications-Service Providers, Local & Long-distance
Box 108
Telecommunications-The Yankee Group Research for Strategic Decisions-Data Communications
Box 109
Telecommunications-The Yankee Group-1996 TAF Survey
Box 109
Telecommunications-The Yankee Group Research for Strategic Decisions-Telecommunications
Box 109
Telecommunications-The Yankee Group Research for Strategic Decisions-Wireless/Mobile
(3 folders)
Box 109
Telecommunications-Yankee Watch-Consumer Communications
(3 folders)
Box 110
Telecommunications-Yankee Watch-Data Communications
Box 110
Telecommunications-Yankee Watch-Internet Data Strategies
Box 110
Telecommunications-Yankee Watch-Telecommunications
Box 110
Telecommunications-Yankee Watch-Wireless/Mobile Communications
(2 folders)
Box 110
Telephones
Box 111
Telephones-Answering Devices
Box 111
Telephones-Cellular (Mobile)
(3 folders)
Box 111
Telephones-Long Distance
Box 111
Television Advertising
Box 111
Television Advertising-Commercials, 1980 on
Box 111
Television Advertising-Commercials-Children
Box 111
Television Advertising-Commercials-Costs
(3 folders)
Box 112
Television Advertising-Commercials-Infomercials
(1-3 of 6 folders)
Box 112
Television Advertising-Commercials-Infomercials
(4-6 of 6 folders)
Box 113
Television Advertising-Commercials-Length
Box 113
Television Advertising-Commercials-Video Storyboard Survey
(2 folders)
Box 113
Television Advertising-Interactive
Box 113
Television Audiences
Box 113
Television Audiences-Children-Articles, 1990
Box 113
(See Also: Television Advertising-Commercials-Children; & Television Programs-Children’s)
Box 113
Television-Cable, 1990s
Box 113
Television-History
(1 of 2 folders)
Box 113
Television-History
(2 of 2 folders)
Box 114
Television Information Office Releases
Box 114
Television Programs-Children’s
(3 folders)
Box 114
(See Also: Television Audiences-Children; & Television Advertising-Commercials-Children)
Box 114
Television-Rating Services
Box 114
Television Sets
Box 114
Testimonials, 1980
(1 of 3 folders)
Box 114
Testimonials, 1980
(2-3 of 3 folders)
Box 115
Time Magazine-Releases
(2 folders)
Box 115
Tobacco
Box 115
Tofu
Box 115
Tools
Box 115
Toothbrushes
Box 115
Toys, 1985 on
Box 116
(See Also: Games)
Box 116
Trade Characters, 1980 on
(3 folders)
Box 116
Trademarks
Box 116
Trade names
Box 116
(See Also: Corporate Image)
Box 116
Travel
Box 116
Travel,
(2 folders)
Box 117
Travel-Business
Box 117
Travel-Cruises
(3 folders)
Box 117
Travel-International
Box 117
Travel-Outlook for Travel & Tourism, 1990, 1995-1999
(6 folders)
Box 118
Travel-Special Reports
(1 of 2 folders)
Box 118
Travel-Special Reports
(2 of 2 folders)
Box 119
Travel-Survey of State Travel Offices, 1993-1997
(2 folders)
Box 119
Travel-Tourism Works for America
Box 119
Travel-Travel Industry Association of America
(1-2 of 3 folders)
Box 119
Travel-Travel Industry Association of America
(3 of 3 folders)
Box 120
Travel-Travel Industry Association of America-Directory, 1999
Box 120
Travel-Travel Industry Association of America-Economic Review of Travel in America
Box 120
Travel-Travel Industry Association of America-Impact of Travel on State Economies, 1992-1997
Box 120
Travel-Travel Industry Association of America-Newsline
(2 folders)
Box 120
Travel-Travel Industry Association of America-Traveler Profiles
(2 folders)
Box 121
Travel-Travel Industry Association of America-Travelometer
Box 121
Travel-Travel Industry Talking Points
Box 121
Travel-Travel Industry World Yearbook, 1986-1994
(4 folders)
Box 121
Travel-Travel Industry World Yearbook, 1995-1998
(2 folders)
Box 122
Travel-Travel Market Report, 1993-1997
(5 folders)
Box 122
Travel-Travel Market Report, 1998
Box 123
Travel-Travel & Technology
Box 123
Travel-Travelometer
Box 123
Travel-U. S.
(4 folders)
Box 123
Umbrellas
Box 124
USDA-National Food Review
(1-6 of 12 folders)
Box 124
USDA-National Food Review
(7-12 of 12 folders)
Box 125
USDA-Food Review
Box 126
USDHHS-Monthly Vital Statistics Report
(2 folders)
Box 126
U. S.-Dept. of Labor
Box 126
United States-Historical
(1-2 of 5 folders)
Box 126
United States-Historical
(3-5 of 5 folders)
Box 127
United States-Money
Box 127
U. S.-Navy
Box 127
Vegetables
(1 of 2 folders)
Box 127
Vegetables
(2 of 2 folders)
Box 128
Vending Machines
Box 128
Vinegar
Box 128
Vitamins
Box 128
Wine
Box 128
Wine-Advertising
Box 128
Wine-California
(2 folders)
Box 128
Wine-Champagne & Sparkling Wines
Box 129
Wine-Cookery
Box 129
Wine-France
Box 129
Wine Industry & Trade
(2 folders)
Box 129
Women, 1980 on
Box 129
Women-Advertising Aspects
(1 of 2 folders)
Box 129
Women-Advertising Aspects
(2 of 2 folders)
Box 130
Women Workers
(2 folders)
Box 130
Wood & Wood Products
(2 folders)
Box 130
Wool
Box 130
Yogurt, 1980s
(2 folders)
Box 131
Yogurt, 1990s
Box 131
Yogurt-Frozen
(2 folders)
Box 131
Young Adult Market
(2 folders)
Box 131
Youth Market
Box 131
Youth Market-Children
(2 folders)
Box 132
Youth Market-Generation X (Baby Busters)
(3 folders)
Box 132
Youth Market-Generation Y
Box 132
Youth Markets-Teenagers, 1990s
Box 132
Zoos
Box 132
Advertising agencies--client relations
(4 folders)
Box 133
Advertising agencies--client relations--Agency of record
Box 133
Advertising agencies--client relations--printed materials
(2 folders)
Box 133
Advertising agencies--client relations--Tenure
(2 folders)
Box 134
Advertising agencies--client relations--Tenure--Movement of accounts to independent or house agencies
Box 134
Advertising agencies--Personnel--Articles
(3 folders)
Box 134
Advertising agencies--Personnel--Compensation
(1 of 4 folders)
Box 134
Advertising agencies--Personnel--Compensation
(2-4 of 4 folders)
Box 135
Advertising agencies--Personnel--Minority employment, 1969-1981
Box 135
Advertising agencies--Personnel--Salaries
(3 folders)
Box 135
Advertising and marketing bibliography, 1997
Box 136
Advertising: booklets (General Mills: Facts of Progress, 1936; General Mills: What's Back of Our Jobs? 1936; Institute of Life Insurance: Everyman's Primer of Life Insurance, 1939), 1936, 1939
Box 136
Advertising: Case for Advertising (JWT London), 1976
Box 136
Advertising: Copies of articles on agency income, 1987-1991 and undated
(2 folders)
Box 136
Advertising--Economic aspects,
(3 folders)
Box 136
Advertising--Economic aspects--Printed material
(1 of 5 folders)
Box 136
Advertising--Economic aspects--Printed material
(2-5 of 5 folders)
Box 137
Advertising--Economic aspects--Prices
Box 137
Advertising--Economic aspects--Recession
(1 of 5 folders)
Box 137
Advertising--Economic aspects--Recession
(2-5 of 5 folders)
Box 138
Advertising--Economic aspects--Securities values
Box 138
Advertising--King Papers (JWT London, 1988); Many Worlds of Sam Meek (1981)
Box 138
Advertising--Research--Copy
Box 138
Advertising--Research--Copy testing
(1 of 3 folders)
Box 138
Advertising--Research--Copy testing
(2-3 of 3 folders)
Box 139
Advertising--Research--Copy testing--Pre-testing
Box 139
Advertising--Research--Copy testing--Pre-testing--Psychometric methods
Box 139
Advertising--Research--Copy testing--Pre-testing--Townsend & Townsend
Box 139
Advertising--Research--Copy testing--Readership
(1 of 2 folders)
Box 139
Advertising--Research--Copy testing--Readership
(2 of 2 folders)
Box 140
Advertising--Research--Copy testing--Readership--Business papers
(2 folders)
Box 140
Advertising--Research--Copy testing--Readership--Methods
(3 folders)
Box 140
Advertising--Research--Copy testing--Readership--Methods--Nielsen (1963); Research Foundation (1962),
Box 140
Advertising--Research--Copy testing--Readership--Methods--Politz (1967); AMRB (1972)
Box 140
Advertising--Research--Copy testing--Readership--Newspapers
(3 folders)
Box 141
Advertising--Research--Copy testing--Readership--Printed material
(1-3 of 5 folders)
Box 141
Advertising--Research--Copy testing--Readership--Printed material
(4-5 of 5 folders)
Box 142
Advertising--Research--Copy testing--Readership--Starch tested copy
Box 142
Advertising--Seals of Approval--Good Housekeeping
(2 folders)
Box 142
Advertising--Seals of Approval--Parents' Magazine
Box 142
Advertising--Spending (Robert Coen, McCann-Erickson)
Box 143
Advertising--Techniques--Comparative, 1990-1995
(2 folders)
Box 143
Advertising--Types--Multi-product
Box 143
Advertising--Types--Testimonial
(1-4 of 5 folders)
Box 143
Advertising--Types--Testimonial
(5 of 5 folders)
Box 144
Billboard Top Popular Records of the Year, 1946-1985
(3 folders)
Box 144
Hot Creative Shop
Box 144
Improvement of Information Retrieval in JWT (Albert Stridsberg), 1970
Box 144
Improving Advertising Budgeting (AAAA), 1998
Box 144
Information Center Report, 1962
Box 144
Information Resources Inventory, 1980
Box 144
Joel Whitburn's Pop Annual, 1974-1976
Box 144
JWT history, 1974-1989
Box 144
Managing and Mastering Change (Roper Starch), 1998
Box 144
Morning in America
Box 145
Organization at JWT, 1916-1990
(1-11 of 24 folders)
Box 145
Organization at JWT, 1916-1990
(12-24 of 24 folders)
Box 146
Organization at JWT--New York Office
(1-2 of 5 folders)
Box 146
Organization at JWT--New York Office
(3-5 of 5 folders)
Box 147
Organization at JWT--New York Office--New business
Box 147
Organization at JWT--New York Office--Representatives
Box 147
Sources of Information on European Countries (JWT London), 1969
Box 147
Technique for Producing Ideas (James Webb Young), 1960
Box 147
What's Cooking: A Perspective on Eating in America, 1996
Box 147
WPP, 1988-1991
Box 147
WPP/Ogilvy, 1989
Box 147
Yankelovich Monitor Data Run, 1999
Box 147

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Preferred Citation

[Identification of item], J. Walter Thompson Company. Information Center Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Information Center Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996 and 2008.

Processing Information

Processed by Richard Collier, August 2013

Encoded by Richard Collier, October 2013

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.