Inventory of the J. Walter Thompson Company. International Advertisements Collection, 1900-2004 and undated, bulk 1965-1990
The J. Walter Thompson
Company (JWT), founded in 1864, is one of the oldest and largest enduring
advertising agencies in the world. It opened its first international office in
London in 1899, and by 1930 the agency had established offices in some 30
countries. At present, JWT manages offices or partnership arrangements in
approximately 90 countries.
The J. Walter Thompson Company (JWT)
International Advertisements Collection spans the years 1900-2004 and consists
primarily of print advertisements, along with some transparencies, photocopies
of advertising, and other collateral material that document some of JWT's
international advertising campaigns through the 20th century. Clients include a
variety of local, national and multinational commercial firms, as well as
government institutions and public service organizations. The holdings of the
collection are uneven, with the bulk of the advertisements dating from the
mid-1960s up to about 1990. There are limited early advertisements from
Chesebrough-Pond's, General Motors, and other clients dating from the late
1920s and early 1930s in print and on microfilm from the various offices
established during those years. There are almost no international
advertisements from roughly 1933 to the middle of the 1950s. The United
Kingdom, the British Commonwealth countries, and Latin America account for most
of the advertisements from the mid-1950s to the late 1970s. While the holdings
since about 1980 are much larger than earlier holdings, they are by no means
complete, and vary substantially from office to office. Key multinational
clients represented in the collection include Chesebrough-Pond's, Eastman
Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and
Unilever. English translations of foreign-language advertisements are often
provided by JWT's Asian and Pacific Offices. European and Latin American
Offices provided translations far less frequently. Advertisements for members
of the British Commonwealth are generally available in English only or in both
English and the local language. Spanish-language advertisements produced by JWT
offices in the United States, intended for the domestic Spanish-speaking
population as well as for Latin America, may be found in the
J. Walter Thompson Company Domestic Advertisements Collection.
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
-
J. Walter Thompson
Company.
- Title
- J. Walter Thompson Company. International Advertisements Collection, 1900-2004 and undated, bulk 1965-1990
- Language of Material
- English, , Dutch, , French, , German, , Italian, , Spanish, , Chinese, , Hindi, , Japanese, , Thai
- Extent
- 40 Linear Feet, 18,000
Items
- Location
- For current information on the location of
these materials, please consult the Library's online catalog.
The J. Walter Thompson Company (JWT) International Advertisements
Collection spans the years 1900-2004 and consists primarily of print
advertisements, along with some transparencies, photocopies of advertising, and
other collateral material that document some of JWT's international advertising
campaigns through the 20th century. Clients include a variety of local,
national and multinational commercial firms, as well as government institutions
and public service organizations. The holdings of the collection are uneven,
with the bulk of the advertisements dating from the mid-1960s up to about 1990.
There are limited early advertisements from
Chesebrough-Pond's,
General Motors, and other clients dating from the
late 1920s and early 1930s in print and on microfilm from the various offices
established during those years. A larger selection of early advertisements may
be found on Microfilm Reel #41 (35 mm). Contact Reference Staff for access.
There are almost no international advertisements from roughly 1933 to
the middle of the 1950s. The United Kingdom, the British Commonwealth
countries, and Latin America account for most of the advertisements from the
mid-1950s to the late 1970s. While the holdings since about 1980 are much
larger than earlier holdings, they are by no means complete, and vary
substantially from office to office. Key multinational clients represented in
the collection include
Chesebrough-Pond's, Eastman Kodak, Ford, General Motors,
Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever.
English translations of foreign-language advertisements are often
provided by JWT's Asian and Pacific Offices. European and Latin American
Offices provided translations far less frequently. Advertisements for members
of the British Commonwealth are generally available in English only or in both
English and the local language. Spanish-language advertisements produced by JWT
offices in the United States, intended for the domestic Spanish-speaking
population as well as for Latin America, may be found in the
Domestic Advertisements Collection.
The collection is organized into the following geographical series:
Africa, Asia/Pacific,
Canada, Europe, and
Latin America. The multinational series are arranged
alphabetically by country. For countries with multiple offices, the folders are
arranged alphabetically by the office of origin. When it has been determined
that more than one office within a country has been responsible for a client,
the advertisements for that client are housed at the beginning of the country’s
collection in a Multiple Office group, listed
alphabetically by product and the office involved as applicable (for exception,
see below).
Advertisements are arranged according to the parent company of the
product being marketed (i.e.
Miracle Whip,
Philadelphia cream cheese,
Miracoli pasta and tomato sauce, and various salad
dressings are all filed together under
Kraft, within a given country). Because of
corporate buyouts and name changes, it may be useful to search for a product
under an older or more recent parent company (for example,
Standard Brands and
Nabisco, or
Unilever and
Brooke Bond Oxo). In some cases, the parent
company may not be as well known as the brand name (such as
Reckitt and Colman, parent company of
Gerber Baby Foods), or could not be determined, so
some flexibility in searching for products and companies is recommended.
The collection of advertisements from the Montreal Office is an
exception to some of the notes and guidelines above. With 28 boxes of
advertisements in French and English spanning 1921 to the 1990s, the
Montreal Office Subseries is almost as large as the
remainder of the entire collection. To maintain the integrity of these
holdings, all advertisements from JWT/Montreal are housed together in the
Montreal Office Subseries, even when Toronto and/or
Vancouver also produced advertisements for the same client (for example,
Labatts).
In addition, a small collection of international advertisements,
mounted on foamboard for display purposes, is itemized at the end of this
finding aid under the heading Mounted Advertisements.
Large-format materials have been removed to Oversize Materials. A
dummy folder indicated by text in brackets has been inserted at the logical
location of the removed material.
Access Restrictions
Collection is open for research.
However, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Arranged alphabetically by country, then office name and product.
Large-format materials have been removed to Oversize Materials. A
dummy folder indicated by text in brackets has been inserted at the logical
location of the removed material.
General Motors, circa 1920s (from microfilm)
Box AF1
Eastman Kodak, consumer advertisements, 1965
Box AF1 (continued)
Campari, 1981, 1984, 1987
Box AF1 (continued)
Martell (V.O. brandy), 1984
Box AF1 (continued)
Petz (Pamper) cat food, 1982, 1987
Box AF1 (continued)
Safcover computer back-up services, 1985
Box AF1 (continued)
Safmarine shipping, 1985, 1987
Box AF1 (continued)
Autumn Harvest wine, 1985
Box AF1 (continued)
Cresta Blanca wine, undated
Box AF1 (continued)
Mainstay cane spirits, 1974, 1981-1982
Box AF1 (continued)
Three Ships whiskey, 1978, 1984
Box AF1 (continued)
Zonnebloem wine, 1984, 1985
Box AF1 (continued)
Barclays, 1974, 1980-1981 (See also Oversize Box OV1)
Box AF1 (continued)
Grand-Pa Honey and Menthol hot medication, circa 1980
Box AF1 (continued)
Med-Lemon hot medication, 1977
Box AF1 (continued)
Sally Hansen nail polish, 1982
Box AF1 (continued)
Developing services, 1982
Box AF1 (continued)
Ektachrome/Kodachrome film, 1985, 1987
Box AF1 (continued)
Ektalite 10 camera, circa 1980
Box AF1 (continued)
Kodak Poly-Contrast paper, 1987
Box AF1 (continued)
Ford (Sierra), 1988 (See also Oversize Box OV1)
Box AF1 (continued)
Grapetiser grape juice, 1987
Box AF1 (continued)
ICL computers, with documentation, 1984-1985 (See also Oversize Box OV1)
Box AF1 (continued)
James Buchanan and Company (Black & White scotch whiskey), 1980-1982
Box AF1 (continued)
Various bran cereals, 1980, 1990
Box AF1 (continued)
Miracle Whip, with documentation, 1985
Box AF1 (continued)
Salad dressings, with documentation, 1985
Box AF1 (continued)
MacDonald Green (Old Parr scotch whiskey), 1984
Box AF1 (continued)
VHS video recorders, 1984
Box AF1 (continued)
Roundtree Mackintosh (NUX) chocolate bars, 1963
Box AF1 (continued)
Bubble-Yum chewing gum, 1980
Box AF1 (continued)
St. Christopher alcohol-free beer, 1984
Box AF1 (continued)
Seiko, 1982 (See also Oversize Box OV1)
Box AF1 (continued)
Sylvachen (Sylvascen) sun protection pills, circa 1980, 1982
Box AF1 (continued)
Tiger Oats National Milling Company (Star Foods), 1985
Box AF1 (continued)
Fray Bentos beefy spread, 1990
Box AF1 (continued)
Pit Company tea, 1974, 1982, 1990
Box AF1 (continued)
Lux soap, 1980, 1982, 1985
Box AF1 (continued)
Mentadent, with documentation, 1985
Box AF1 (continued)
Riche hair conditioner, 1982
Box AF1 (continued)
Second Debut lotion, undated
Box AF1 (continued)
Warner-Lambert (Trident chewing gum), 1990
Box AF1 (continued)
Witatersrand Agricultural Society ( The Rand Show), 1982
Box AF1 (continued)
Standard Brands (Royal baking powder), 1931-1932
[See also Nabisco Brands in other countries]
Box AF1 (continued)
Booth's Gin (Capetown and Johannesburg Offices), 1981-1982
Box AF1 (continued)
Dettol antiseptic, 1987 (Johannesburg Office)
Box AF1 (continued)
Dispirin analgesic, 1987 (Johannesburg Office)
Box AF1 (continued)
Gerber/Purity Junior juice (Capetown Office), 1987
Box AF1 (continued)
AMCHAM (American Chamber of Commerce in South Africa), 1986 (See also Oversize Box OV1)
Box AF1 (continued)
Citrus Exchange (Citrus Seal), 1982
Box AF1 (continued)
Eastman Kodak, 1962, 1965-1967
Box AF1 (continued)
Kraft (Miracle Whip), 1998
Box AF1 (continued)
Yardley of London cosmetics, 1974
Box AF1 (continued)
[United Airlines: See Oversize Box OV1]
Box AF1 (continued)
Arranged alphabetically by country, then office name and product.
Contains advertisements, and documentation and negatives where noted. For
geographic and thematic reasons, Australia and New Zealand are arranged at the
end of the series.
Large-format materials have been removed to Oversize Materials. A
dummy folder indicated by text in brackets has been inserted at the logical
location of the removed material.
[Australia: See Box AP10]
Box AP1
Chesebrough-Pond's (in Japanese), 1931
Box AP1
[Agnes Long Wooten: See Oversize Box OV2]
Box AP1
Alfa Romeo (Milan Motors/Finaziaria Meccanica), 1989 (See also Oversize Box OV2)
Box AP1
Arctic Video/Video 7, 1989
Box AP1
British Railways Board (Mass Transit Railway Corp.), 1987, 1989-1990 (See also Oversize Box OV2)
Box AP1
China Light and Power Company and Ltd., 1989
Box AP1
Citibank Services, 1981, 1989
Box AP1
Consumer advertisements, 1961, 1964-1967
Box AP1
Kodacolor Gold film, 1987
Box AP1
[Ford Motor Company: See Oversize Box OV2]
Box AP1
Government Information Services (Water pollution campaign), 1990
Box AP1
Hyatt Hotels, 1984-1985, 1988
Box AP1
Hong Kong Carpet Manufacturers (Tai Ping), 1984
Box AP1
Hong Kong Telecom (Integrated Business Systems), 1988
Box AP1
Hong Kong Telephone fax/minilink services, 1990
Box AP1
Hong Kong Yuen real estate, 1987
Box AP1
IBM, 1984-1985, 1987-1990 (See also Oversize Box OV2, Oversize Folder OF1)
(9 folders)
Box AP2
International Herald Tribune, 1988-1989
Box AP2
International Wool Secretariat (China Division), 1985
Box AP2
Jade Animation Production, 1988
Box AP3
James Lang Wooton International Real Estate, 1989
Box AP3
J. Walter Thompson Company, 1988-1989
Box AP3
German National Tourism Office, 1987
Box AP3
Lufthansa Passenger and Cargo Services, 1982, 1985, 1987
Box AP3
[Motorola: See Oversize Box OV2]
Box AP3
Nestlé (Nescafé), 1989 (See also Oversize Box OV2)
Box AP3
Pacific Link Communications Ltd. mobile phones, 1989
Box AP3
Pearl and Dean Advertising Agency, 1988-1989 (See also Oversize Box OV2)
Box AP3
[PepsiCo: See Oversize Box OV2]
Box AP3
Purolator Courier, 1985 (See also Oversize Box OV2)
Box AP3
Reebok (Robert Stevens Holdings), 1984
Box AP3
R.J. Reynolds (Salem), 1985, 1987-1989 (See also Oversize Box OV2)
Box AP3
Royal Dutch Petroleum (Shell), 1989
(2 folders)
Box AP3
[Scott Paper Company: See Oversize Folder OF2]
Box AP3
Shangri-La Hotels (China World Trade Center Hotels, Beijing), 1990
Box AP3
Spanish Trade Commission, 1988
Box AP3
Standard Chartered Banks, 1987-1989 (See also Oversize Box OV2)
(3 folders)
Box AP3
Clorets breath mints, 1988
Box AP3
Designer Pavings and Tile Pvt. Ltd., cobblestones, 1990
Box AP4
Ganjam Nagappa and Son Pvt. Ltd., jewelry, 1989
Box AP4
Hindustan Aeronautics Ltd., 1984
Box AP4
ITC Ltd. (Crystal groundnut oil), 1990
Box AP4
Smithkline Beecham (Eskamer, Eskayef Ltd.), 1990
Box AP4
Unilever/Brooke Bond India, Ltd. (Taj Mahal tea), 1985, 1990
Box AP4
Western Indian Vegetable Products (WIVPRO - WIPRO Products Ltd.), 1982, 1989
Box AP4
Air India, 1982, 1984-1985, 1989-1990
Box AP4 (continued)
Cadbury-Schweppes (Dollops ice cream), 1990
Box AP4 (continued)
Colour Chemicals, dyes and pigments, 1984-1985
Box AP4 (continued)
Eastman Kodak/India Photographic Company Ltd., 1985
Box AP4 (continued)
F. Hoffman Laroche and Company (Roche vitamins), 1984
Box AP4 (continued)
Godrej and Boyce Manufacturing Company Pvt. Ltd., refrigerators, 1989
Box AP4 (continued)
Hindustan Petroleum Corporation Ltd. (Flint spray insecticide), 1990
Box AP4 (continued)
Hindustan Thompson Associates, 60th anniversary campaign, with documentation, 1989-1990
Box AP4 (continued)
Inacco Ltd. (Carara) flooring, with documentation, 1990
Box AP4 (continued)
ITC Ltd. (Indian Heritage) agricultural exports, undated
Box AP4 (continued)
Kemco Chemicals (Borphis) antiseptic cream, with documentation, 1985
Box AP4 (continued)
[Ministry of Health, Family Planning and Urban Development: See Oversize Box OV2]
Box AP4 (continued)
Nestlé (Sunrise) instant coffee, 1984
Box AP4 (continued)
Philips, light bulbs and lamps, 1982, 1985
Box AP4 (continued)
Seiko (Allwyn Quartz), 1982
Box AP4 (continued)
Unilever (Lux) soap, 1982, 1984, 1990 (with documentation)
Box AP4 (continued)
W.H. Deeth Private Ltd. (Shayam Ahuja) textiles, 1982, 1984-1985 (with documentation)
Box AP4 (continued)
Wiltech India Ltd. (Wilman II and Wilzor razors), 1982
Box AP4 (continued)
World War II posters, 1942
[Includes explanatory essay by S.D. Khadlikar, an artist
with JWT Bombay during the war years]
Box AP4 (continued)
ALCAN Aluminum (Indian Aluminum Company Ltd.), 1982
Box AP4 (continued)
Basant Molati skin lotion, 1982
Box AP4 (continued)
G.D. Pharmaceuticals (Boroline) antiseptic, 1982, 1984
Box AP4 (continued)
Gramophone Company of India, 1984
Box AP4 (continued)
IEL Ltd./ICI Chemicals (Dulux Paints), 1989-1990
Box AP4 (continued)
Phipson and Company (Royal Preserve whiskey), 1985
Box AP4 (continued)
Tata Iron and Steel Company Ltd., 1989
Box AP4 (continued)
Bombay Dyeing and Manufacturing Company saris, 1985
Box AP5
Chandamama Publications ( The Heritage magazine), 1984
Box AP5
Dynavision (Dyanora TV), 1982
Box AP5
EID Parry (Parrywave) bathrooms, 1985 (with documentation)
Box AP5
General Time Corporation (Westclox), 1982
Box AP5
New Way chemicals and Polishes (Flush Kleen), 1984
Box AP5
TT Industries and Textiles (Tantex underwear), 1989
Box AP5
United India Insurance Company, 1982, 1985
Box AP5
Beecham Group (Horlicks nutritional beverage), 1982
Box AP5 (continued)
DCM (Datal 220/Data Logger), 1982
Box AP5 (continued)
Escorts Ltd., industrial and commercial machines and equipment, 1984
Box AP5 (continued)
Department of Tourism, Keep India Beautiful campaign, circa 1989
Box AP5 (continued)
Ministry of Welfare, Anti-drug abuse campaign, circa 1980s
Box AP5 (continued)
Honda Motor Company (Hero Honda motorcycles), 1989-1990
(2 folders)
Box AP5 (continued)
Maruti Udyog (Maruti 1000 Automobile), 1989-1990 (with documentation)
Box AP5 (continued)
Modern Bakeries Ltd. (Tingler soft drink), 1984
Box AP5 (continued)
National Cancer Foundation, 1989-1990
Box AP5 (continued)
[Nestlé: See Oversize Box OV2]
Box AP5 (continued)
Petroleum Conservation Research Association, 1984
Box AP5 (continued)
Cold cream/vanishing cream (Bombay Office), 1934
Box AP5 (continued)
Pond's talc (Madras Office), 1984
Box AP5 (continued)
Sea Rock Hotel, 1984, 1988
Box AP5 (continued)
Welcomegroup Executive Group, 1989
Box AP5 (continued)
Astra Credit Company, 1990
Box AP5 (continued)
Citicorp (Citibank Visa), 1989-1990
Box AP5 (continued)
[Eastman Kodak: See Oversize Box OV2]
Box AP5 (continued)
Condensfabrick (Sumprima powdered milk), 1988-1989
Box AP5 (continued)
Frasier and Neave (F&N sodas), 1984
Box AP5 (continued)
Pasaraya department store, 1989-1990
Box AP5 (continued)
Sandoz vitamin C tablets, 1990
Box AP5 (continued)
Pepsodent toothpaste, 1988-1989
Box AP5 (continued)
Sunsilk shampoo, 1988-1990
Box AP5 (continued)
American Drug Corporation, 1988-1989 (See also Oversize Box OV2, Oversize Folder OF3)
Box AP6
Asahi beer, 1984 (See also Oversize Folder OF3)
Box AP6
[Burroughs: See Oversize Folder OF3]
Box AP6
[Chiyoda Ear, Nose and Throat Clinic: See Oversize Folder OF3]
Box AP6
Christian Dior perfume, 1982
Box AP6
Daniel Diamond Legziel, 1982
Box AP6
DeBeers Consolidated Mines, 1966, 1982, 1984-1985, 1989-1990 (See also Oversize Box OV2)
(2 folders)
Box AP6
Consumer Advertisements, 1971
Box AP6
Ektachrome, Ektar, 1989-1990
Box AP6
[Ford Motor Company: See Oversize Box OV2]
Box AP6
Hyatt International Corporation, 1984
Box AP6
General services, 1985-1986
Box AP6
International Wool Secretariat, 1964, 1971, 1980 (See also Oversize Box OV2)
Box AP6
[Jaguar: See Oversize Box OV2]
Box AP6
[Marubeni Corporation: See Oversize Box OV2]
Box AP6
Parker Pen Company, circa 1969
Box AP6
PepsiCo: (See also Oversize Folder OF3
Box AP6
Yves Saint Laurent, cigarettes, 1988-1989
Box AP6
Rolex, 1968, 1986 (See also Oversize Box OV2)
Box AP6
[Rowntree Mackintosh: See Oversize Box OV2]
Box AP6
[Rustenberg Platinum Mines: See Oversize Box OV2]
Box AP6
Suchiro Shuzu, 1989 (See also Oversize Box OV2, Oversize Folder OF3)
Box AP6
Unilever (Nippon-Lever; Timotei hair care products), 1987
Box AP6
[Unkai Shuzo: moved to Oversize Materials, Box OV2]
Box AP6
Jordan toothbrushes, 1987-1988
Box AP6
Winds chewing gum, 1988-1989
Box AP6
Wedgewood china, circa 1984-1985
Box AP6
[Ford Motor Company: See Oversize Box OV2]
Box AP6
Eastman Kodak - trade, 1966
Box AP7
Findus, lemon cream pie, 1980s
Box AP7 (continued)
Funland, cream crackers, 1980s
Box AP7 (continued)
25th Anniversary campaign
Box AP7 (continued)
Planet Earth (television series)
Box AP7 (continued)
Kellogg's Cornflakes, 1980s
Box AP7 (continued)
Kraft (Cheese products, Tang) circa 1980s-1998
Box AP7 (continued)
Lux (advertisement in Mandarin), circa 1980s
Box AP7 (continued)
Malaysian Airline System, 1976, 1984
Box AP7 (continued)
Malaysian National Insurance, 1984
Box AP7 (continued)
Metrojaya department store, 1984, 1988, 1990
Box AP7 (continued)
Various chocolates, 1980s
Box AP7 (continued)
Tourist and Development Corporation, 1981
Box AP7 (continued)
Close-Up toothpaste, 1973
Box AP7 (continued)
[New Zealand: See Box AP10]
Box AP7 (continued)
Araneta Center, circa 1980s (See also Oversize Box OV3)
Box AP7 (continued)
Central Bank of the Philippines, 1984
Box AP7 (continued)
Chesebrough-Pond's, 1938, 1962-1963
(2 folders)
Box AP7 (continued)
[Citibank: See Oversize Box OV3]
Box AP7 (continued)
CPC International (Knorr chicken cubes), 1987
Box AP7 (continued)
Consumer advertisements, 1971
Box AP7 (continued)
Developing services, 1987-1988
Box AP7 (continued)
Eastman color-intermediate film, 1988
Box AP7 (continued)
SEA Games (Jakarta 1987), 1985
Box AP7 (continued)
Ford Motor Company (Granada), 1981
Box AP7 (continued)
IBM Personal Computer, 1985 (See also Oversize Box OV3)
Box AP7 (continued)
Jourdan et Cie, fashions, 1981, 1984, 1987 (See also Oversize Box OV3)
Box AP7 (continued)
Kraft (Dart and Kraft; Cheese Whiz), 1987-2003 (See also Oversize Folder OF4)
Box AP7 (continued)
[Land Bank of the Philippines: See Oversize Box OV3]
Box AP7 (continued)
National Panasonic (Matsushita) batteries, 1988 (See also Oversize Box OV3)
Box AP7 (continued)
[PepsiCo: See Oversize Box OV3]
Box AP7 (continued)
[Philips: See Oversize Box OV3]
Box AP7 (continued)
Publishers Association of the Philippines reading campaign, 1981
Box AP7 (continued)
[Pure Foods: See Oversize Box OV3]
Box AP7 (continued)
[Royal Dutch Petroleum: See Oversize Box OV3]
Box AP7 (continued)
Rubberworld Inc. (Mighty Kid) footwear, 1987 (See also Oversize Box OV3)
Box AP7 (continued)
Off! mosquito repellant, 1988
Box AP7 (continued)
Pledge, furniture wax, 1985
Box AP7 (continued)
Raid, insecticide spray, 1987
Box AP7 (continued)
Virex, disinfectants, 1987-1988
Box AP7 (continued)
Scottissue toilet paper, 1981, 1987
Box AP7 (continued)
Soft 'n' Pretty tissues, 1981
Box AP7 (continued)
[Unilever: See Oversize Box OV3]
Box AP7 (continued)
[Warner-Lambert: See Oversize Box OV3]
Box AP7 (continued)
[ABN Bank: See Oversize Box OV3]
Box AP7 (continued)
[Citicorp: See Oversize Box OV3]
Box AP7 (continued)
Eastman Kodak developing services, 1987
Box AP7 (continued)
[Fraser & Neave: See Oversize Box OV3, Oversize Folder OF5]
Box AP7 (continued)
Holiday Inn, 1990 (See also Oversize Box OV3)
Box AP7 (continued)
Hyatt International Corporation, 1987
Box AP7 (continued)
[IBM: See Oversize Box OV3]
Box AP7 (continued)
Kellogg Sunglow, orange drink, 1980
Box AP7 (continued)
[Metro Group: See Oversize Box OV3]
Box AP7 (continued)
Ministry of Defense (Singapore Armed Forces), 1984
Box AP7 (continued)
After Eight chocolate mints, 1991
Box AP7 (continued)
Richard Ellis Property Consultants, 1984
Box AP7 (continued)
Times Publishing ( Singapore Business), 1987-1990 (See also Oversize Box OV3)
Box AP7 (continued)
Tokyu Group (Claymore Condominiums), 1985 (See also Oversize Box OV3)
Box AP7 (continued)
Wearne Brothers Jaguar (Malayan Motors), undated
Box AP7 (continued)
Mackwoods and Winthrop (Panadol), 1985
Box AP7 (continued)
Nestlé (Nestomalt nutritional beverage), 1985
Box AP7 (continued)
[Unilever: See Oversize Box OV3]
Box AP7 (continued)
[Citicorp: See Oversize Folder OF6]
Box AP8
Eastman Kodak (Kodacolor film), 1989
Box AP8
Ford (Festiva and Telstar), 1989
Box AP8
J. Walter Thompson Company, 1990
Box AP8
National Investment Trust Company, 1989
Box AP8
R.J. Reynolds (Yves Saint Laurent cigarettes), 1988
Box AP8
Citicorp (Citibank Visa and Diner's Club credit cards), 1989
(3 folders)
Box AP8 (continued)
Camus International, cognac, 1989
Box AP9
Diethelm (Ocean Pacific clothes), 1990
Box AP9
Eastman Kodak (Kodacolor film), 1989 (See also Oversize Box OV3)
Box AP9
IBM, 1987, 1990 (See also Oversize Box OV3)
Box AP9
Kraft cheese products, 1989-2003
(2 folders)
Box AP9
Mac Company Ltd. (McJean), 1989
Box AP9
Mitsubishi Corporation home electronics, 1990 (See also Oversize Box OV3)
Box AP9
Post Publishing ( The Bangkok Post), 1989 (See also Oversize Box OV3)
Box AP9
President Park, 1989 (See also Oversize Box OV3)
Box AP9
Regal International Hotels, 1987
Box AP9
Royal Dutch Petroleum Company (Molla motor oil), 1990
Box AP9
S.C. Johnson and Son (Glade air freshener), 1989-1990 (See also Oversize Box OV3)
Box AP9
Scott Paper Company (Lady Scott) paper products, 1990
Box AP9
[Singer Company: See Oversize Box OV3]
Box AP9
Thai Farmers Bank, banking and credit card services, 1987, 1989-1990
Box AP9
Thai Theparog (Golden Mountain soy sauce), 1990
Box AP9
T.N. Engineering (NEC) telephones and fax machines, 1985
Box AP9
Unifab Equipment Company (Uni-Aire air conditioners), 1989 (See also Oversize Box OV3)
Box AP9
[Warner-Lambert (Listerine): See Oversize Folder OF7]
Box AP9
[J. Walter Thompson Company: See Oversize Folder OF8]
Box AP9
Bonds women's and childrens underwear, 1982, 1984, 1989-1990
Box AP10
Dri-Glo towels, circa 1984
Box AP10
Eastman Kodak (Kodacolor VR film and paper), 1984
Box AP10
Electrolux (Flymo XE 38 lawnmower), 1984
Box AP10
Cracker Barrel cheese spread, 1984
Box AP10
Light 'n' Lively, 1982-1985
Box AP10
Philadelphia cream cheese, 1983-1984
Box AP10
Various cheese products, 1984
Box AP10
Weight Watchers cheese, 1984
Box AP10
National Australia Bank, 1982-1984 (See also Oversize Box OV3)
Box AP10
Contact brand contact paper, 1984
Box AP10
Micromagic microwave cookware, 1984
Box AP10
Libra Fleur tampons, 1988
Box AP10
Stolichnaya vodka, circa 2000
Box AP10
[Australian Writers and Directors Association: See Oversize Box OV3]
Box AP10
British and American Tobacco (Benson & Hedges), 1982, 1987-1988
Box AP10 (continued)
Chesebrough-Pond's cold and vanishing cream, 1931
Box AP10 (continued)
DeBeers, circa 1980, 1989
Box AP10 (continued)
Douwe Egberts (Drum tobacco), 1984
Box AP10 (continued)
Slazenger sports equipment, 1982
Box AP10 (continued)
J. Walter Thompson Company, Christmas-related materials, 1988 (See also Oversize Box OV3)
Box AP10 (continued)
Unidentifiable advertisement, 1982
Box AP10 (continued)
Kelvinator appliances, undated
Box AP10 (continued)
Nestlé (Papa Giuseppi frozen foods), 1982
Box AP10 (continued)
Reckitt and Colman Ltd. (Orlando wines), 1982, 1984
Box AP10 (continued)
Schroder Darling and Company investment banking, 1984
Box AP10 (continued)
The Smith Family (charity), 1988
Box AP10 (continued)
Lan Choo tea (Bushell's), undated
Box AP10 (continued)
Sunsilk hair care products, 1984
Box AP10 (continued)
Timotei shampoo, circa 1980s
Box AP10 (continued)
Union Carbide (Eveready batteries), 1982
Box AP10 (continued)
Wittingdon Investments (Weston's biscuits), 1988 (See also Oversize Box OV3)
Box AP10 (continued)
Kraft (Jacobs, Philadelphia cream cheese), 1998
Box AP10 (continued)
Volta vacuum cleaners, 1984
Box AP10 (continued)
Corporate advertisement, 1990
Box AP10 (continued)
EXR motion picture film, 1990
Box AP10 (continued)
[New Zealand Cooperative Pig Market Association: See Oversize Box OV3]
Box AP10 (continued)
Banking services, circa 1988
Box AP10 (continued)
Brooklyn Bakeries (Sunshine bread), 1984 (See also Oversize Box OV3)
Box AP10 (continued)
IBM, 1988 (See also Oversize Box OV3)
Box AP10 (continued)
ICI New Zealand (Subsidiary of ICI Australia) suncare products, 1984, 1988
Box AP10 (continued)
[Inland Revenue Department: See Oversize Box OV3]
Box AP10 (continued)
Municipal Electricity Department, 1988
Box AP10 (continued)
Nabisco Brands (Griffin & Son) candy, 1987
Box AP10 (continued)
New Zealand Water Safety Council, 1984
Box AP10 (continued)
Rhone-Poulene S.A. (May & Baker N.Z. Ltd.) Treflan brand agrochemicals, 1984, 1987
Box AP10 (continued)
Lux liquid dish soap, 1984
Box AP10 (continued)
Omo laundry detergent, 1988
Box AP10 (continued)
[Breadmill: See Oversize Box OV3]
Box AP10 (continued)
Club Med, 1984
[Produced with JWT Hong Kong]
Box AP10 (continued)
Arranged alphabetically by office name and product.
Large-format materials have been removed to Oversize Materials. A
dummy folder indicated by text in brackets has been inserted at the logical
location of the removed material.
Consumer magazine, 1972-1979
Box CA1
Consumer newspaper, 1971-1972
Box CA1
Trade magazine, 1971-1979
Box CA1
Consumer magazine, 1960-1963, 1989-1990
Box CA1
Trade newspaper, 1962-1966
Box CA1
Consumer newspaper, 1977-1978
Box CA1
Trade magazine, 1976-1977
Box CA1
Consumer magazine, 1963-1965
Box CA1
Consumer magazine (Barrett Products), 1940-1963
(1-7 of 12 folders)
Box CA1
Consumer newspaper (Barrett Products), 1940-1963 (continued)
(8-12 of 12 folders)
Box CA2
Trade magazine, 1959-1965
(6 folders)
Box CA2
Trade magazine (Barrett Products), 1940-1961
(1-7 of 17 folders)
Box CA2
Trade magazine (Barrett Products), 1940-1961 (continued)
(8-17 of 17 folders)
Box CA3
Trade newspaper, 1960-1965
Box CA3
Trade newspaper (Barrett Products), 1943-1947, 1951
(2 folders)
Box CA3
Consumer magazine, 1956-1968
(4 folders)
Box CA4
Consumer newspaper, 1955-1968
(4 folders)
Box CA4
Atlific Inns, consumer newspaper, 1974-1975
Box CA4
AVCO, consumer magazine, 1969-1970
Box CA4
Consumer magazine, 1959-1963
(2 folders)
Box CA4
Consumer newspaper, 1957-1963
Box CA4
Consumer newspaper, 1956-1962
Box CA4
Trade magazine, 1956-1960
Box CA4
Trade newspaper, 1957-1958
Box CA4
Consumer magazine, 1956-1957
Box CA4
Consumer newspaper, 1956-1959
Box CA4
Consumer magazine, 1970-1980
(2 folders)
Box CA5
Consumer newspaper, 1970-1979
Box CA5
Trade magazine, 1970-1978
Box CA5
Consumer magazine, 1968-1971
Box CA5
Consumer newspaper, 1968-1971
(3 folders)
Box CA5
Trade magazine, 1969-1970
Box CA5
Canada Advertising Advisory Board, 1978
Box CA5
Consumer magazine, 1960-1964, 1984-1985
(2 folders)
Box CA5
Consumer newspaper, 1960-1964
Box CA5
Trade magazine, 1960-1963
Box CA5
Trade newspaper, 1960-1964
Box CA5
Consumer magazine, 1989-1990
Box CA5
Canadelle, consumer newspaper, 1979
Box CA5
Consumer magazine, 1943-1964
(3 folders)
Box CA5
Consumer newspaper, 1943-1957
Box CA6
Trade magazine, 1940-1960
(4 folders)
Box CA6
Trade newspaper, 1940-1961
Box CA6
Trade poster designs, 1954-1957
Box CA6
Ciba, consumer newspaper, 1957
Box CA6
Trade magazine, 1964-1965
Box CA6
Trade newspaper, 1964-1965
Box CA6
Congoleum, trade magazine, 1976
Box CA6
Consumers Distributing, consumer newspaper, 1971-1972
Box CA6
Consumer magazine, 1977-1979
Box CA6
Consumer newspaper, 1977-1979
Box CA6
Consumer magazine, 1977-1979
Box CA6
Consumer newspaper, 1977-1979
Box CA6
Consumer magazine 1951-1952
Box CA6
Consumer newspaper, 1949-1954
Box CA6
Trade magazine, 1953-1965
Box CA6
Consumer newspaper, 1969-1971
Box CA6
Edith Serai, consumer newspaper, 1970
Box CA7
Enterprise Advertising Associates, trade magazine, 1984
Box CA7
Federal Express, consumer magazine, 1990
Box CA7
Fisher Brothers Incorporated, consumer newspaper, 1970
Box CA7
Fisheries Council of Canada, trade magazine, 1956-1961
Box CA7
Forest Engineering Research Institute of Canada, consumer newspaper, 1979
Box CA7
Frank W. Horner, consumer newspaper, 1961
Box CA7
[Grand Themes: See Oversize Box OV4]
Box CA7
[Greb Industries: See Oversize Folder OF10]
Box CA7
Hattori Trading Company, consumer newspaper, 1964
Box CA7
Hoffman-LaRoche, trade magazine, 1958
Box CA7
Hygrade Food products, consumer newspaper, 1958-1959
Box CA7
Irving Oil Company, consumer newspaper, 1966
Box CA7
Consumer magazine, 1957-1964
Box CA7
Consumer newspaper, 1957-1975
Box CA7
Jantzen, consumer magazine, 1968-1973
Box CA7
Johnson & Johnson, trade magazine, 1975
Box CA7
Kawasaki, consumer magazine, 1977
Box CA7
Canadian Slices, 1949-1985
(7 folders)
Box CA8
Miracle Whip, 1940-1990
(8 folders)
Box CA8
Velveeta, 1941-1985
(6 folders)
Box CA8
Consumer magazine, 1940-1975
(18 folders)
Box CA9
Consumer magazine, 1976-1990
(9 folders)
Box CA10
Consumer newspaper, 1943-1962
(9 folders)
Box CA10
Consumer newspaper, 1963-1979
(5 folders)
Box CA11
Trade magazine, 1943-1979
(10 folders)
Box CA11
Consumer magazine, 1958-1979
(4 folders)
Box CA12
Consumer newspaper, 1958-1979
(14 folders)
Box CA12
Trade magazine, 1958-1967
(2 folders)
Box CA12
Loyola of Montreal, consumer newspaper, 1967
Box CA13
LTV Ling Altec, trade magazine, 1971
Box CA13
Mars, trade magazine, 1970
Box CA13
Consumer magazine, 1959-1978
Box CA13
Consumer newspaper, 1958-1979
(2 folders)
Box CA13
Trade magazine, 1957-1979
(5 folders)
Box CA13
Trade newspaper, 1968-1979
Box CA13
McGuinness liqueur, consumer magazine, 1978
Box CA13
Consumer magazine, 1962-1965
Box CA13
Consumer newspaper, 1962-1965
Box CA13
Metcalfe House, consumer newspaper, 1975
Box CA13
Midas, consumer newspaper, 1978
Box CA13
Consumer magazine, 1973-1979
Box CA13
Consumer newspaper, 1973-1979
(5 folders)
Box CA13
Trade magazine, 1973-1979
Box CA13
Consumer magazine, 1974-1976
Box CA14
Consumer newspaper, 1974-1976
Box CA14
Consumer magazine, 1975-1976
Box CA14
Consumer newspaper, 1975-1976
Box CA14
Northeast Airlines, consumer newspaper, 1961-1962
Box CA14
Consumer magazine, 1973-1984
Box CA14
Consumer newspaper, 1973-1974, 1976-1979
(4 folders)
Box CA14
Trade magazine, 1974-1977
Box CA14
Trade newspaper, 1974-1977
Box CA14
Consumer magazine, 1974-1978
Box CA14
Consumer newspaper, 1974-1978
Box CA14
Consumer magazine, 1957-1960
Box CA14
Consumer newspaper, 1957-1958
Box CA14
Parke-Davis, trade magazine, 1973-1978
Box CA14
Consumer magazine, 1988-1990
Box CA15
Consumer magazine, 1967-1978
(2 folders)
Box CA15
Consumer newspaper, 1966-1978
(5 folders)
Box CA15
Trade magazine, 1967-1970
Box CA15
Petrofina Canada, consumer newspaper, 1971-1979
(3 folders)
Box CA15
Trade magazine, 1973-1979
Box CA15
Trade newspaper, 1973-1979
Box CA15
Consumer magazine, 1960-1976
(2 folders)
Box CA16
Consumer newspaper, 1960-1976
(13 folders)
Box CA16
Trade magazine, 1960-1972
(3 folders)
Box CA16
Trade newspaper, 1960-1964
Box CA16
Consumer magazine, 1946-1966
Box CA17
Consumer newspaper, 1946-1979
(10 folders)
Box CA17
Trade magazine, 1946-1970
(5 folders)
Box CA18
Trade newspaper, 1947-1970
(2 folders)
Box CA18
Reckitt and Coleman, consumer newspaper, 1949-1956
Box CA18
Remy Martin, consumer magazine, 1978-1979, 1982
(2 folders)
Box CA18
Consumer newspaper, 1969-1970
Box CA18
Trade magazine, 1969-1970
Box CA18
Consumer magazine, 1970-1975
Box CA18
Consumer newspaper, 1970-1974
Box CA18
Schenley Canada Gibsons Finest, consumer magazine, 1990
Box CA18
Consumer magazine, 1964-1977
(3 folders)
Box CA18
Consumer newspaper, 1964-1979
(3 folders)
Box CA18
Consumer magazine, 1961-1975
Box CA18
Consumer newspaper, 1968-1971
Box CA18
Consumer magazine, 1964-1973
Box CA19
Consumer newspaper, 1963-1965, 1969-1973
(6 folders)
Box CA19
Smith and Nephew, consumer magazine, 1977-1979, 1982
(2 folders)
Box CA19
Chase and Sanborn (instant coffee), 1950-1970
(12 folders)
Box CA20
Consumer magazine, 1942-1970
(3 folders)
Box CA20
Consumer newspaper, 1940-1949
(6 folders)
Box CA20
Consumer newspaper, 1950-1963
(7 folders)
Box CA21
Trade magazine, 1940-1969
(3 folders)
Box CA21
Corporate and multiple products, 1944-1970
(11 folders)
Box CA21
Fleischmann corporate and multiple products, 1940-1966
(10 folders)
Box CA22
Fleischmann's Arkady, 1949-1955
Box CA22
Fleischmann's baking powder, 1950-1960
Box CA22
Fleischmann's Best yeast, 1956-1967
Box CA22
Fleischmann's Panomalt syrup, 1949-1961
Box CA22
Fleischmann's Tastex, 1960
Box CA22
Consumer magazine, 1940-1970
(17 folders)
Box CA23
Consumer newspaper, 1940-1970
(21 folders)
Box CA24
Trade magazine, 1940-1969
(7 folders)
Box CA25
Consumer magazine, 1940-1966
(15 folders)
Box CA25
Consumer newspaper, 1940-1967
(9 folders)
Box CA26
Trade magazine, 1940-1959
Box CA26
Siesta coffee, 1958
(2 folders)
Box CA26
Consumer newspaper, 1965-1966
Box CA27
Trade magazine, 1965-1966
Box CA27
Terasses, Les, consumer newspaper, 1976 (See also Oversize Box OV4)
Box CA27
Consumer magazine, 1957-1959
Box CA27
Consumer newspaper, 1957-1959
Box CA27
Trade magazine, 1957-1959
Box CA27
Consumer magazine, 1940-1978
(5 folders)
Box CA27
Consumer newspaper, 1941-1979
(3 folders)
Box CA27
Trade magazine, 1948-1949
Box CA27
Westmount Realties, consumer newspaper, 1959-1960
Box CA27
Bank of Nova Scotia, 1963
Box CA27 (continued)
Champion Spark Plug, 1963, 1986
Box CA27 (continued)
Chesebrough-Pond's, 1921-1932
(9 folders)
Box CA28
Chesebrough-Pond's, 1933-1941, 1959-1963
(10 folders)
Box CA29
Ford Motor Company, 1977-1983 (See also Oversize Box OV5)
(2 folders)
Box CA30
[IBM: See Oversize Box OV5]
Box CA30
Kraft (Philadelphia cream cheese, Lunchables, Swiss water, peanut butter, Bull's Eye barbecue sauce), 1998-1999
(2 folders)
Box CA30
Labatt's, 1981-1983 (See also Oversize Box OV5, Oversize Folder OF11)
Box CA30
Levi-Strauss, Great West Garment Company, 1985
Box CA30
[Mattel: See Oversize Box OV5]
Box CA30
McGuiness Distillers Ltd. (Blue Nun, Silhouette Vodka), 1982
[See also Nabisco Brands and Allied Lyons PLC in other
countries]
Box CA30
[Mead Johnson: See Oversize Box OV5]
Box CA30
Midas (I.C. Industries), 1982
Box CA30
Nabisco Brands, 1963
[See also Standard Brands in other countries]
Box CA30
Northern Telecom/Bell Canada, 1987-1990 (See also Oversize Box OV5)
Box CA30
PepsiCo, 1982-1987 (See also Oversize Box OV5)
Box CA30
Export A Ultra Light Regular, Export Light, 1988
Box CA30
Macdonald Special, 1987-1988
Box CA30
Ralston Purina (Puppy Chow and Tender Vittles), 1988
Box CA30
Royal Canadian Mist, 1985
Box CA30
Sperry Rand Corporation, 1979
Box CA30
Teledyne Water Pik, 1984, 1990 (See also Oversize Box OV5)
(2 folders)
Box CA30
Toshiba, 1982, 1988 (See also Oversize Box OV5)
Box CA30
Unilever, Wisk (Sam Spade campaign), 1984
Box CA30
Benglin and Sinutab, 1988-1989
Box CA30
Glycerine suppositories, 1987
Box CA30
Listerine, 1933-1989
(4 folders)
Box CA30
ALCAN Aluminum Ltd., 1981
Box CA30 (continued)
B.C. Packers (Clover Leaf tuna), 1990
Box CA30 (continued)
British Columbia Development Corporation, 1982
Box CA30 (continued)
Computer Associates, 1990
Box CA30 (continued)
Labatt's, 1984 (See also Oversize Box OV5, Oversize Folder OF11)
Box CA30 (continued)
Scott Paper Company, 1984, 1990 (See also Oversize Box OV5, Oversize Folder OF11)
(2 folders)
Box CA30 (continued)
Lever Brothers, 1925-1927
Box CA30 (continued)
United Way, 1988-1989? (Negatives)
Box CA30 (continued)
Arranged alphabetically by country, then office name and
product.
Large-format materials have been removed to Oversize Materials. A
dummy folder indicated by text in brackets has been inserted at the logical
location of the removed material.
Jacobs AG (Nacht und Tag) coffee, 1981
Box EU1
Unilever (Elidor) shampoo, 1960-1961
Box EU1 (continued)
Charles Woeste Residence, 1985
Box EU1 (continued)
Compagne Liebig bouillon cubes, 1969
Box EU1 (continued)
Continental Foods NV (Kwatta) chocolate, 1981
Box EU1 (continued)
David Campari SPA liqueur, 1983
Box EU1 (continued)
[Gillette: See Oversize Box OV6]
Box EU1 (continued)
Hunter Douglas (Luxalon) office products, 1988
Box EU1 (continued)
ICL computers, 1984-1985 (See also Oversize Box OV6)
Box EU1 (continued)
J. Walter Thompson Company, 1985
Box EU1 (continued)
Corn Flakes, 1983-1984, 1987
Box EU1 (continued)
Crunchy Nut Corn Flakes, 1983-1984
Box EU1 (continued)
Rice Krispies, 1984, 1988
Box EU1 (continued)
La Sante cottage cheese, 1981
Box EU1 (continued)
Miracoli pasta, 1984-1985
Box EU1 (continued)
Philadelphia cream cheese, 1984-1985
Box EU1 (continued)
Santane low-fat foods, 1984-1985, 1989
Box EU1 (continued)
[Lever: See Oversize Folder OF12]
Box EU1 (continued)
Monnaie Royale de Belgique, 1990
Box EU1 (continued)
[More O'Ferrall: See Oversize Box OV6]
Box EU1 (continued)
Philips home appliances, 1981-1982, 1985, 1987-1988 (See also Oversize Box OV6)
Box EU1 (continued)
R.J. Reynolds (Winston) cigarettes, 1989
Box EU1 (continued)
S.G.G.S.E.M.F. (Vichy) mineral water, 1988
Box EU1 (continued)
Sloan Sport bandages, 1989
Box EU1 (continued)
Societe Generale de Banque, undated
Box EU1 (continued)
Teissire (Soifs Legeres) fruit cocktail syrup, 1989
Box EU1 (continued)
Titex (Champion) sneakers, 1988
Box EU1 (continued)
Pre-Delivery Organization, 1988
Box EU1 (continued)
Unilever (Calve) desserts, 1988
Box EU1 (continued)
Visibility Billboard Advertising, 1989
Box EU1 (continued)
Kraft (Dadek, Jacobs coffee), 1998-1999
Box EU1 (continued)
Cook, 1980, 1982, 1984-1985
Box EU2
Bacardi Corporation, 1988
Box EU2
Codan Livente, 1985 (See also Oversize Box OV6)
Box EU2
Commercial Leasing A/S, 1982
Box EU2
Commodore International computers, 1988 (See also Oversize Box OV6)
Box EU2
[Computerland: See Oversize Box OV6]
Box EU2
Denmark's Nature Preservation, 1988
Box EU2
Eastman Kodak Instamatic camera, 1972
Box EU2
Ford (Sierra), 1986 (See also Oversize Box OV6)
Box EU2
Foreningen af Yngre Loeger, 1984
Box EU2
International Spike, Inc. (Jobe's) fertilizer, 1985
Box EU2
J. Walter Thompson Company, 1979-1980
Box EU2
Miracoli, 1980, 1985-1986
Box EU2
Salad dressings, 1986, 1988
Box EU2
Tobaksgruppen or Tobaksindustrien, advertisements against tobacco regulation, 1981
Box EU2
Andy liquid cleaner, 1982
Box EU2
Unknown client, Public service campaign, We Can All Make the World a Little Better, 1987
Box EU2
Eastman Kodak consumer advertisements, 1962, 1965
Box EU2 (continued)
Jalostaja pre-prepared foods, 1985
Box EU2 (continued)
Jalostaja-Kennel dog food, 1987
Box EU2 (continued)
Polarcup/Marimekko paper products, 1987
Box EU2 (continued)
Rolex, 1986 (See also Oversize Box OV6)
Box EU2 (continued)
Tampella (Tend), 1986 (Not a JWT client)
Box EU2 (continued)
Black & Decker power tools, 1982
Box EU3
[Euro Advertising: See Oversize Folder OF12]
Box EU3
[Farmicredit: See Oversize Folder OF12]
Box EU3
Val Thorens Tourism, 1982
Box EU3
Accor hotels and catering services, 1984 (See also Oversize Box OV6)
Box EU3 (continued)
Agricole and Mutuel Bank (Eurocard, Mastercard), 1985-1991
Box EU3 (continued)
Automobile Club National, 1991
Box EU3 (continued)
[Banque Robeco: See Oversize Box OV6]
Box EU3 (continued)
Bernard Loisirs lawnmowers, 1989
Box EU3 (continued)
Brother office equipment, 1989 (See also Oversize Box OV6)
Box EU3 (continued)
[Chesebrough-Pond's: See Oversize Box OV6]
Box EU3 (continued)
Chronopost courier services, 1987-1989
Box EU3 (continued)
Conté Velleda (with Kid Coleur), 1991
Box EU3 (continued)
DeBeers, 1980-1991 (See also Oversize Box OV6)
(2 folders)
Box EU3 (continued)
Dore Dore children's clothes, 1985-1987
Box EU3 (continued)
Gazelle cosmetics, 1986 (See also Oversize Box OV6)
Box EU3 (continued)
Guerlain cosmetics and perfumes, 1987
Box EU3 (continued)
J. Walter Thompson Company, 1987 (See also Oversize Box OV6)
Box EU3 (continued)
Kilimager (Klim Bebes) baby clothing, 1986
Box EU3 (continued)
Lamborghini tractors, undated
Box EU3 (continued)
[Nadine Sampson: See Oversize Box OV6]
Box EU3 (continued)
Nestlé (Findus Cuisine Legere) frozen dinners, 1985
Box EU3 (continued)
Outboard Marine (Evinrude) motors, 1970
Box EU3 (continued)
[Penchinal: See Oversize Box OV6]
Box EU3 (continued)
Philips home appliances, 1982
Box EU3 (continued)
[Point P: See Oversize Box OV6]
Box EU3 (continued)
Rhone-Poulenc (San Fosfate) detergent, 1986-1987
Box EU3 (continued)
S.C.A.D. (Narta) deodorant, 1969
Box EU3 (continued)
Seagram Company (Chivas Regal) scotch whiskey, 1984
Box EU3 (continued)
Start Pilote motor oil, 1989
Box EU3 (continued)
Lux soap and bath products, 1990
Box EU3 (continued)
Val Thorens, 1982 (See also Oversize Box OV6)
Box EU3 (continued)
Ville du Puy fashion retailer, 1984, 1986
Box EU3 (continued)
Pilkington Brothers (Flachglas AG) window glass, 1985
Box EU4
[A very small selection. For more Frankfurt Office
advertisements, see the J. Walter Thompson Company. Frankfurt Office.
Advertisements Collection, circa 1950-1989]
Alpi Seidenweberien (Alpi) ties, 1982
Box EU4 (continued)
Amaretto Di Saronno, 1991
Box EU4 (continued)
Commodore International computers, 1984
Box EU4 (continued)
Central Marketing Association of Advertising Deutschland Blummland flower campaign, 1982
Box EU4 (continued)
David Campari S.P.A. liqueurs, 1980, 1982, 1984-1986
Box EU4 (continued)
DeBeers, 1972-1990
(2 folders)
Box EU4 (continued)
Ford (Scorpio), 1985
[Includes foldout advertisement for
Stern German Auto Show featuring
Scorpio, Sierra, Orion, Fiesta models]
Box EU4 (continued)
Das Milde salad dressing, 1984
Box EU4 (continued)
Jocca cottage cheese, 1984-1985
Box EU4 (continued)
[Pillsbury: See Oversize Box OV6]
Box EU4 (continued)
[Pit Stop: See Oversize Box OV6]
Box EU4 (continued)
Rustenburg Platinum Mines (platinum jewelry), 1984-1986
Box EU4 (continued)
SEB (Tefal) household appliances, 1982
Box EU4 (continued)
Segram Company Ltd. (Mumm brand wines and champagne), 1982, 1986
Box EU4 (continued)
Stabolisierungs Fonds Fur Weine wine campaign, 1981, 1985
Box EU4 (continued)
Brockhaus Sohne KG (Brockhaus Enzyklopadie), 1987
Box EU4 (continued)
[Schleswig Holstein Tourism: See Oversize Box OV6]
Box EU4 (continued)
CD personal care products, 1987-1988
Box EU4 (continued)
Mentadent toothpaste, 1987
Box EU4 (continued)
Kraft (Jacobs Krönung, Miracle Whip, Philadelphia Cream Cheese, 1998-1999
Box EU4 (continued)
S.C. Johnson & Sons (Johnson Auto Pudding), undated
Box EU4 (continued)
Allen Office Design, 1983
Box EU4 (continued)
Alma Sport S.A. (Puma) sneakers, 1982
Box EU4 (continued)
Bang and Olufsen, televisions and stereo equipment, 1982
Box EU4 (continued)
Damelian (Diamond Club) jewelry, 1988
Box EU4 (continued)
Eastman Kodak, Gimini and Grafitti children's cameras, 1988
Box EU4 (continued)
F.A. Products (soaps, shampoo, deodorant), 1982
Box EU4 (continued)
J. Boutaris and Sons (Naoussa Boutari) wines, 1982
Box EU4 (continued)
Kraft (Milkies, Mayonnaise, 1998
Box EU4 (continued)
Manos Travel System, 1982
Box EU4 (continued)
R.J. Reynolds (Winston) cigarettes, 1988
Box EU4 (continued)
Sekap S.A. (Sekap Special) cigarettes, 1982
Box EU4 (continued)
Seree Ltd. (Astor Filter) cigarettes, 1982
Box EU4 (continued)
SEB (Tefal) cooking appliances, 1982
Box EU4 (continued)
[Tanagraia: See Oversize Box OV6]
Box EU4 (continued)
Titan Cement Company S.A. (Elki Keramiki) ceramic tile, 1990
Box EU4 (continued)
Warner-Lambert (Chiclets), 1984
Box EU4 (continued)
Augusta helicopters, 1982
Box EU5
Black and Decker, 1984 (See also Oversize Box OV6)
Box EU5
DeBeers, 1982, 1984 (See also Oversize Box OV6)
Box EU5
Ektachrome/Kodacolor slide film, 1984, 1989
Box EU5
Ektralite 5932 motion picture film, 1982
Box EU5
Gold 100 color film, 1987
Box EU5
Kodachrome/Ektachrome super-8 motion picture film, 1982
Box EU5
Negative 5932 motion picture film, 1982
Box EU5
[Griguasco: See Oversize Box OV6]
Box EU5
Heinz (Plasmon Dietetic) baby food, 1987, 1989
Box EU5
Hoechst (Infotee) photocopier, 1982 (With documentation)
Box EU5
J. Walter Thompson Company (includes condom use PSA), 1987 and undated
Box EU5
Philadelphia cream cheese, 1982, 1986, 1988
Box EU5
Matsushita (Technics) stereo equipment, 1987-1989 (See also Oversize Box OV6)
Box EU5
Philips (car stereos, light bulbs), 1988
Box EU5
[Rizzoli Editore: See Oversize Box OV6]
Box EU5
Sitia Yomo (Yomo Yomi) yogurt, 1987 (See also Oversize Box OV6)
Box EU5
[Standard Brands: See Oversize Box OV6]
Box EU5
Alitalia airline, 1988 (See also Oversize Box OV6)
Box EU5 (continued)
Citicorp (Diners Club International Card), 1988 (See also Oversize Box OV6)
Box EU5 (continued)
IRI Group (Raggruppamento Selenia Elsag), 1985
Box EU5 (continued)
Kraft (Jacobs, Jocca, Philadelphia Cream Cheese), 1998-2002
Box EU5 (continued)
Agio Signarenbreiken (Red Labee) cigars, 1981
Box EU5 (continued)
Algemene Bank Nederland, 1982
Box EU5 (continued)
Amsterdamse Effectenbeurs, 1984
Box EU5 (continued)
[BMW: See Oversize Box OV6]
Box EU5 (continued)
Chevron car care products, 1982
Box EU5 (continued)
Signet Kopiees photocopier, undated
Box EU5 (continued)
Frans Verbant and Company (Black and White) scotch whiskey, circa 1969-1970
Box EU5 (continued)
Smacks, 1960s, 1982, 1984
Box EU5 (continued)
Kluwer Publishing, Van Dale dictionaries, 1984
Box EU5 (continued)
Mattel (Masters of the Universe), late 1980s
Box EU5 (continued)
Miscellaneous cheeses (St. Moret Linesse, Mon Chou, Paturain Linesse), 1999
Box EU5 (continued)
Nutricia (Olvarit) baby food, 1969, 1982
Box EU5 (continued)
Outboard Marine (Evinrude), 1970
Box EU5 (continued)
Philips, 1965
[Cover art for Philips' recording artist Ronnie Tober single
Zonder Jou b/w
Verboden Vruchten, Philips
no. JF-327-860, 1965]
Box EU5 (continued)
Calve peanut butter, 1982, 1984
Box EU5 (continued)
Lux soap and detergent, 1960s, 1981-1982, 1985
Box EU5 (continued)
Benylin cold medicine, 1988
Box EU5 (continued)
Elase first aid medicine, 1988
Box EU5 (continued)
Eastman Kodak consumer, 1968
Box EU6
General Motors (Chevrolet, LaSalle, from microfilm), 1920s
Box EU6 (continued)
A.L.C. Perafita (Longa Vita) Camembert cheese, 1987
Box EU6 (continued)
António Pacheco Agostino, 1991
Box EU6 (continued)
Generic soy oil advertisements, 1987, 1990
Box EU6 (continued)
Ibersoja soy oil, 1987-1988, 1990
Box EU6 (continued)
Cortal office furniture, 1988, 1990
Box EU6 (continued)
Elida Gibbs (Denim), 1991
Box EU6 (continued)
J. Walter Thompson Company, 1987
Box EU6 (continued)
Kraft (Philadelphia Cream Cheese), 1999
Box EU6 (continued)
Levi Strauss (with documentation), 1974
Box EU6 (continued)
Lisgrafica, Noticia Lisgrafica magazine, 1988
Box EU6 (continued)
Luso American Foundation (Vianna de Motta Piano contest program), 1987
Box EU6 (continued)
Montpio Geral financial services, 1990
Box EU6 (continued)
[Proleite/Mimosa (UNICEF): See Oversize Folder OF12]
Box EU6 (continued)
Refrigor, 1992 (See also Oversize Box OV6)
Box EU6 (continued)
Secretaria Do Estado Da Cultura, Direccao Geral da Accao Cultural theater campaign, 1990 (See also Oversize Box OV6)
Box EU6 (continued)
Setron Ltd. (Pioneer) stereo equipment, 1984
Box EU6 (continued)
[Sogrape (Mateus): See Oversize Folder OF12]
Box EU6 (continued)
Telecommunicasoes CTT, 1990
Box EU6 (continued)
Coral laundry detergent, 1987-1988
Box EU6 (continued)
Mentadent toothpaste, 1989
Box EU6 (continued)
News Sunsilk Hair Care, 1988
[Magazine for hairdressers]
Box EU6 (continued)
Sunsilk hair care products, 1984, 1987
Box EU6 (continued)
Various (Includes Linic, Mexina, Pepsodentfluor), 1984, 1988
Box EU6 (continued)
[Jacobs: See Oversize Folder OF13]
Box EU6 (continued)
[Tragerile Loterei de State: See Oversize Folder OF13]
Box EU6 (continued)
General Motors (Opel Six, from microfilm), 1920s
Box EU6 (continued)
Allied Lyons PLC Brandy 1900, 1987
Box EU7
Margaret Astor cosmetics, 1989
Box EU7
Quorum by Puig men's fragrance, 1984
Box EU7
Distillers Company (Afersons, Johnny Walker Red scotch whiskey), 1986
Box EU7
Don Algodon clothing, 1988
Box EU7
Quaker Oats (Fisher Price) toys, 1984
Box EU7
Beefeater gin, 1984, 1987
Box EU7 (continued)
[Banco Hispano Americano: See Oversize Box OV6]
Box EU7 (continued)
DeBeers, 1978, 1987 (See also Oversize Box OV6)
Box EU7 (continued)
Ektasound motion picture camera, 1974
Box EU7 (continued)
Instamatic camera, undated
Box EU7 (continued)
Ediciones America Iberica (Biba), 1991
Box EU7 (continued)
Galerias Pzeciards, 1984, 1987
Box EU7 (continued)
J. Walter Thompson Company, 1970s-1990 (See also Oversize Box OV6)
Box EU7 (continued)
Philadelphia Cream Cheese, 2002
Box EU7 (continued)
Sante cheese products, 1985
Box EU7 (continued)
[Ministry of Agriculture: See Oversize Box OV6]
Box EU7 (continued)
Mokanor instant coffee, 1977-1978
Box EU7 (continued)
Nescafé instant coffee, 1973, 1976-1977, 1979
Box EU7 (continued)
R.J. Reynolds (Winston), 1990 (See also Oversize Box OV6, Oversize Folder OF14)
Box EU7 (continued)
Scott Paper (Scottex), 1987
Box EU7 (continued)
Unilever (Sunsilk) shampoo, 1978, 1980-1981
Box EU7 (continued)
[Annousbolaget: See Oversize Box OV7]
Box EU8
[Arlanda Airport: See Oversize Box OV7]
Box EU8
Commodore International personal computers, 1985
Box EU8
J. Walter Thompson Company (Swedish advertising campaigns, from Epcot Swap Shop), 1983-1984
Box EU8
Kellogg's Crunchy Nut Cornflakes, 1990
Box EU8
[Kemetyl: See Oversize Box OV7]
Box EU8
Philadelphia cream cheese, 1985
Box EU8
Kustartilleriet recruiting, 1984
Box EU8
[Marinstaben: See Oversize Box OV7]
Box EU8
Mills mashed potatoes, 1981
Box EU8
Svenska Lakaresallkapet, 1989
Box EU8
Corall laundry detergent, 1984
Box EU8
Warner-Lambert (Listerine), 1988
Box EU8
Lopid heart medicine, 1988, 1990
Box EU8
Actron security systems, 1990
Box EU8 (continued)
Aer Lingus airline, 1984 (See also Oversize Box OV7)
Box EU8 (continued)
[AES (Schweiz): See Oversize Box OV7]
Box EU8 (continued)
Cosmetica (Camelia) sanitary napkins, 1982
Box EU8 (continued)
Various products, Welcher Ford-typ bin ich?, 1981
Box EU8 (continued)
J. Walter Thompson Company (Year-in-review collection), 1984
Box EU8 (continued)
Maser Benedikt Textilwerke, 1984
Box EU8 (continued)
R.J. Reynolds (Winston Mild), 1988 (See also Oversize Box OV7)
Box EU8 (continued)
[SACOM: See Oversize Box OV7]
Box EU8 (continued)
Schweizerischer Obstverband (Opfelwii) cider, 1984
Box EU8 (continued)
Corall detergent, circa 1983
Box EU8 (continued)
Pepsodent toothpaste, 1980s
Box EU8 (continued)
[Altinyildiz: See Oversize Box OV7]
Box EU8 (continued)
IBM, 1980s (See also Oversize Box OV7)
Box EU8 (continued)
ABPI Pharmaceuticals (heart disease prevention), 1987
Box EU9
ALCAN, 1968 (See also Oversize Box OV7)
Box EU9
[Allied Lyons PLC: See Oversize Box OV7]
Box EU9
British Airports Authority, 1987 (See also Oversize Box OV7)
Box EU9
British Railways Board, 1985
Box EU9
British Telecommunications Systems, 1985 (See also Oversize Box OV7)
Box EU9
Burroughs Adding Machine Ltd., 1954
Box EU9
Butter Information Council, 1968-1969
Box EU9
Chesebrough-Pond's, 1923-1963 (See also Oversize Box OV7)
(6 folders)
Box EU9
Cuticura Laboratories (Ayds Trimwheel exercise equipment), 1970
Box EU9
DeBeers, 1969-1997 (See also Oversize Box OV7)
Box EU10
Eastman Kodak, trade, 1971 (See also Oversize Box OV7)
Box EU10
Findus frozen vegetables, 1968
[See also Nestlé-Findus in other countries]
Box EU10
Ford (Escort, Orion), 1984
Box EU10
General Motors (Cadillac, Chevrolet trucks, from microfilm), 1920s
Box EU10
Gallagher Amber Leaf, 1991
Box EU10
[Grundig: See Oversize Folder OF15]
Box EU10
Guiness, Arthur, Son, and Company, 1969
Box EU10
[Hi-Tee: See Oversize Box OV7]
Box EU10
Insuramatic (Commercial stills), 1984
Box EU10
ITV Association, 1989 (See also Oversize Box OV7)
Box EU10
J. Walter Thompson Company, 1957-1980s (See also Oversize Box OV7)
Box EU10
[J&B scotch whiskey: See Oversize Box OV7]
Box EU10
[Jaguar: See Oversize Box OV7]
Box EU10
All-Bran, 1954, 1982-1984
Box EU10
Lever Brothers (Lux flakes), 1900
Box EU10
[Madame Tussaud's: See Oversize Box OV7]
Box EU10
Muscular Dystrophy Group, 1984 (See also Oversize Box OV7)
Box EU10
[Observer, Ltd.: See Oversize Box OV7]
Box EU10
Parker Pen Company, 1954, 1969 (See also Oversize Box OV7)
Box EU10
[ Reader's Digest: See Oversize Box OV7]
Box EU10
Sanpic disinfectant, 1954
Box EU10
[R.J. Reynolds: See Oversize Folder OF15]
Box EU10
Rolex (with documentation), 1979, 1984, 1988
Box EU10
After Eight chocolate mints, 1969, 1980
Box EU10
Black Magic chocolates, 1933
Box EU10
Panyan (by Maconochie Brothers) pickles, 1968
Box EU10
Royal Air Force, Central Office of Information, circa 1988 (See also Oversize Box OV7)
Box EU10
Scott Paper Company (Scottie's) tissues, 1980-1981
Box EU11
Silhouette women's underwear, 1970 (See also Oversize Box OV7)
Box EU11
[Singer: See Oversize Folder OF15]
Box EU11
Smith & Nephew Ltd. (Elastoplast) bandages, 1969
Box EU11
Standard Brands Ltd. (Royal) baking powder, 1954
Box EU11
Swaddlers Togs children's clothes, 1989
Box EU11
Trustee Savings Bank Association, 1989 (See also Oversize Box OV7)
Box EU11
Tycom Corporation, 1982 (See also Oversize Box OV7)
Box EU11
Unigate St. Ivel Gold, 1989
Box EU11
Sunwitch hair color, 1968
Box EU11
Lux soap, 1932, 1934, 1954, 1990
Box EU11
Persil detergent, 1952-1956, 1984-1988
(2 folders)
Box EU11
Mentholease lozenges, 1990
Box EU11
Wine and Spirit Association of Great Britain, 1953-1954, 1958-1959, 1961
Box EU11
ASDA Supermarkets, circa 1984 (See also Oversize Box OV7)
Box EU11 (continued)
[British Gas North Eastern: See Oversize Box OV7]
Box EU11 (continued)
Co-Operative Retail Services (Leo's Supermarkets), 1987-1989 (See also Oversize Box OV7)
Box EU11 (continued)
Greenwall Whitley Group PCC (Original Ale), 1989 (See also Oversize Box OV7)
Box EU11 (continued)
Guardian and Manchester Evening News PLC, 1981, 1990 (See also Oversize Box OV7)
Box EU11 (continued)
Hanson PLC (New Era) homeopathic preparations, 1990
Box EU11 (continued)
Holt Lloyd International PLC (Redex automotive engine cleaner), 1989
Box EU11 (continued)
Magnet and Southerns, prefabricated kitchens, 1984
Box EU11 (continued)
Norcross Ltd. (Cristal) ceramic tile, 1987-1988 (See also Oversize Box OV7)
Box EU11 (continued)
Northern Electric Company (Northern Telecom), 1988, 1990
Box EU11 (continued)
[Piccadily Radio: See Oversize Box OV7]
Box EU11 (continued)
Pilkington Brothers eyeglasses, 1985, 1990
Box EU11 (continued)
Sharp electronics (Computers, photocopiers, fax machines, calculators), 1987-1990 (See also Oversize Box OV7)
Box EU11 (continued)
Swinton Insurance Group, 1988-1989
Box EU11 (continued)
Thorn EMI (Focus Multi Broadcast TV and Video), 1985
Box EU11 (continued)
Warrington Runcorn (The Development Corporation), 1988
Box EU11 (continued)
Yorkshire Building Society, 1988
Box EU11 (continued)
Isle of Manchester Bank (Manchester Office), 1988
Box EU11 (continued)
Natwest (London Office), 1969, 1984, 1987, 1989
Box EU11 (continued)
Arranged alphabetically by country, then office name and product.
Large-format materials have been removed to Oversize Materials. A
dummy folder indicated by text in brackets has been inserted at the logical
location of the removed material.
Bausch & Lomb (Ray-Ban), 1984
Box LA1
B.F. Goodrich tires, 1930
Box LA1
Chase Manhattan Bank, 1990
Box LA1
Chesebrough-Pond's (Pond's Cold Creme, Vanishing Creme, Crema S, Angel Face), 1958-1963
(2 folders)
Box LA1
Racing Sponsorship calendar, 1991
Box LA1
J. Walter Thompson Company, 1980s
Box LA1
Nestlé instant coffee, 1989
Box LA1
Corbamil (New Balance) athletic shoes, 1989
Box LA1
Rolex (some from photocopies), 1968, 1990
Box LA1
Seagrams Robert Brown's whiskey, 1969
Box LA1
Chesebrough-Pond's, 1928, 1931
(2 folders)
Box LA1 (continued)
Cerveceria Nacional de Bolivia (Nacional brand beer), 1978
Box LA1 (continued)
Atlantic Refining Company of Brazil, 1969
Box LA2
CADAM (Caulim Da Amazonia S.A.) mining, 1984
Box LA2
Globo Editora publishing, 1987
Box LA2
Kraft (Philadelphia Cream Cheese), 2003-2004
Box LA2
[See also Standard Brands elsewhere in this collection]
Royal baking powder, undated
Box LA2
PepsiCo, 1985 (See also Oversize Box OV8)
Box LA2
Undetermined Client, 1987
Box LA2
Blue Star Line (from microfilm), 1930
Box LA2 (continued)
[Champion spark Plug: See Oversize Box OV8]
Box LA2 (continued)
Eastman Kodak Kodakcolor VR film, 1980-1996 (See also Oversize Box OV8, Oversize Folder OF16)
Box LA2 (continued)
Ford, 1961-1987 (See also Oversize Box OV8)
[Includes Escort, XR3, Tractors, Trucks, JWT publication
Ford Truck Line News (1984) from
the EPCOT swap shop]
Box LA2 (continued)
Giroflex office furniture, 1985, 1987
Box LA2 (continued)
Heublein (Liebfraumilch), undated
Box LA2 (continued)
J. Walter Thompson Company, 1980s
Box LA2 (continued)
Johnson Motors (Sea-Horse outboard motors, from microfilm; See also Outboard Marine), 1930
Box LA2 (continued)
Maguary fruit juice, 1969
Box LA2 (continued)
NCR computers, 1984, 1986
Box LA2 (continued)
Odyssey computer game system, 1984
Box LA2 (continued)
Products De Ultima Geracao styling appliances, 1989
Box LA2 (continued)
Refinacoes de Milho, 1931 (from microfilm)
Box LA2 (continued)
Sao Paulo Alpargatas (Topper Brand) athletic shoes, 1984, 1986
Box LA2 (continued)
Atkinsons, Locao de Beleza (hair remover), 1988
Box LA2 (continued)
Warner-Lambert (Clorets), 1988
Box LA2 (continued)
Citibank (Rio de Janeiro), 1984 (See also Oversize Box OV8)
Box LA2 (continued)
Mastercard (Sao Paulo), 1987-1988
Box LA2 (continued)
Visa (São Paulo), 1986
[Promoting tourism for viewing Halley's Comet]
Box LA2 (continued)
Chesebrough-Pond's, 1962 (See also Oversize Box OV8)
Box LA2 (continued)
[Cigarros Souza Cruz: See Oversize Box OV8]
Box LA2 (continued)
AFP Summa insurance and investment Services, 1988
Box LA3
[Banco O'Higgins: See Oversize Box OV8]
Box LA3
Centenario Ltda. (Hucke) chocolates, 1990
Box LA3
Cervecerias Unidas Momento para una cerveca campaign, 1988
Box LA3
Cidere Biobio Regional Development Authority, 1989-1990
Box LA3
[Compania de Papeles y Cartones: See Oversize Box OV8]
Box LA3
Compania Industrial (Chef Brand) cooking oil, circa 1988
Box LA3
Holiday Inn Crowne Plaza, 1988
Box LA3
Lanas Cisne (Bottoncito, Magic, Mohair Superstar, Sinfonia brand wools), 1990
Box LA3
Findus frozen dinners, 1988
Box LA3
Maggi frozen vegetables, 1990
Box LA3
Parker Pen Company, 1986-1987
Box LA3
Philips (household electriconics and appliances), 1989-1990
Box LA3
Prompan Bakery (El Pan de Hoy campaign), 1989 (See also Oversize Box OV8)
Box LA3
Provense Ltda. (Apumanque) department store, 1988
Box LA3
Raycass (L'Asst) pantyhose, 1988
Box LA3
Saroma instant fruit juice, 1987
Box LA3
Sociedad Aeronautica de Medellin (SAM), 1987
Box LA3
Close-Up toothpaste, 1980s
Box LA3
Pepsodent toothpaste, 1972, 1980s
Box LA3
Sedal styling mousse, 1988
Box LA3
Betsey Clark School Supplies, 1987
Box LA3 (continued)
[Cortabaco: See Oversize Box OV8]
Box LA3 (continued)
[Eastman Kodak: See Oversize Box OV8, Oversize Folder OF17]
Box LA3 (continued)
[Eli Lilly: See Oversize Box OV8]
Box LA3 (continued)
[Kraft: See Oversize Folder OF17]
Box LA3 (continued)
[Nestlé: See Oversize Box OV8]
Box LA3 (continued)
[PepsiCo: See Oversize Box OV8]
Box LA3 (continued)
[Philips: See Oversize Box OV8, Oversize Folder OF17]
Box LA3 (continued)
[Sociedad Aeronautica de Medellin: See Oversize Box OV8]
Box LA3 (continued)
[Unilever: See Oversize Box OV8, Oversize Folder OF17]
Box LA3 (continued)
R.J. Reynolds (Doral) cigarettes, 1984 (See also Oversize Box OV8)
Box LA4
Cafe Expresso, 1984 (See also Oversize Box OV8)
Box LA4 (continued)
Detersil laundry detergent, 1984
Box LA4 (continued)
Industrie Buitoni Perugina Wafers (packaging designs), 1984
Box LA4 (continued)
[R.J. Reynolds: See Oversize Box OV8]
Box LA4 (continued)
Chesebrough-Pond's, 1957-1963
(2 folders)
Box LA4 (continued)
Eastman Kodak, consumer, 1961-1971
(4 folders)
Box LA4 (continued)
Eastman Kodak, trade, 1965-1969
Box LA4 (continued)
RCA, 1961-1963
(2 folders)
Box LA4 (continued)
Bacardi Corporation Ron Bacardi 1873 Solera, 1984
Box LA4 (continued)
Cerveceria Cuauhtemac S.A. (Carta Blanca) Beer, 1984
Box LA4 (continued)
Chesebrough-Pond's, 1962-1963
Box LA4 (continued)
DeBeers, 1984 (See also Oversize Box OV8)
Box LA4 (continued)
Kodacolor VR-G film, 1988
Box LA4 (continued)
Ford Exporting, 1965-1966
Box LA4 (continued)
General Electric washing machines, 1984
Box LA4 (continued)
Hyatt International, 1987
Box LA4 (continued)
Philadelphia cream cheese, 1960s-1970s, 1998-1999
(2 folders)
Box LA4 (continued)
Reckitt-Colman (Gerber), 1982
Box LA4 (continued)
Standard Brands (Flan Royal), 1958
[See also listings for Nabisco Brands in other countries]
Box LA4 (continued)
Eastman Kodak Duo Pack (with documentation), 1988
Box LA4 (continued)
Pan American World Airlines, 1969
Box LA4 (continued)
R.J. Reynolds (Winston) cigarettes, 1984
Box LA4 (continued)
[Coats Platons: See Oversize Box OV8
Box LA4 (continued)
[Molinas Mayo: See Oversize Box OV8
Box LA4 (continued)
[International Gold Association: See Oversize Box OV8]
Box LA4 (continued)
[See also Standard Brands for other countries]
Chantilly Royal desserts, 1980s
Box LA4 (continued)
Parke-Davis (Ponstil), 1984
Box LA4 (continued)
S.C. Johnson (Sheen) wax, 1984
Box LA4 (continued)
Champion Spark Plug (Anco wipers), 1984
Box LA4 (continued)
Chesebrough-Pond's, 1962-1963
Box LA4 (continued)
[Ford: See Oversize Box OV8]
Box LA4 (continued)
[Kraft: See Oversize Box OV8]
Box LA4 (continued)
Metropolitan de Automoviles car sales, 1984
Box LA4 (continued)
[Philips: See Oversize Box OV8]
Box LA4 (continued)
Standard Brands, Flan Royal, 1950s-1960s
Box LA4 (continued)
Sunbeam Appliance Company (Oster), 1989
Box LA4 (continued)
Stellenbosch Farmers Winery, 1980
Box OV1
American Chamber of Commerce in South Africa (AMCHAM), 1986
Box OV1
British Railways, 1987-1989
Box OV2
Standard Chartered Bank, 1988-1989
Box OV2
Ministry of Health, Family Planning, and Urban Development, 1968
Box OV2
American Drug Corporation, 1988-1989
Box OV2
DeBeers Consolidated Mines, 1982-1985, 1987-1990
Box OV2
International Wool Secretariat, 1982-1985
Box OV2
Marubeni Corporation, 1988
Box OV2
Rowntree Mackintosh, 1990
Box OV2
Rustenberg Platinum Mines, 1984
Box OV2
Araneta Center, circa 1980s
Box OV3
Citicorp, newspaper, 1987-1988
Box OV3
Eastman Kodak, circa 1980s-1990
Box OV3
Jourdan et Cie, circa 1988
Box OV3
Land Bank of the Philippines, 1987-1988
Box OV3
Matsushita Electric Industrial Company, 1988
Box OV3
Royal Dutch Petroleum Company, calendar, 1988
Box OV3
S.C. Johnson and Son, 1987
Box OV3
ABN Bank (Algemene Bank Nederland), 1988
Box OV3
Fraser and Neave Group, 1984
Box OV3
Times Publishing Group, 1987, 1990
Box OV3
President Park, 1989-1990
Box OV3
S.C. Johnson and Son, 1987
Box OV3
National Australia Bank, 1988
Box OV3
Scott Paper Company, 1985
Box OV3
Australia Writers and Art Directors Association, 1987
Box OV3
J. Walter Thompson Company, circa 1984
Box OV3
Wittington Investments Ltd., 1988
Box OV3
New Zealand Cooperative Pig Market Association, 1984
Box OV3
Inland Revenue Department, 1988
Box OV3
Club Med, 1984
[Produced with JWT Hong Kong]
Box OV3
ALCAN Aluminum Ltd., 1990
Box OV4
Allied Chemical (Barrett Products), 1954
Box OV4
Canadair, 1988-1989
(2 folders)
Box OV4
J. Walter Thompson Company, 1969, 1984
Box OV4
Canadian cheese slices, 1961-1962, 1970
Box OV4
Miracle Whip, 1958, 1960, 1962, 1970-1973
Box OV4
Various, consumer magazine, 1958, 1961-1966, 1968-1974, 1977
(4 folders)
Box OV4
Various, consumer newspaper, 1970-1975
Box OV4
Northern Telecom, 1974, 1976
Box OV4
RCA Victor, 1960-1975
(4 folders)
Box OV4
Reader's Digest, 1961, 1965, 1982
(2 folders)
Box OV4
Robin Hood multiple foods, 1971
Box OV4
Singer, 1963-1965, 1969-1973
(2 folders)
Box OV4
Northern Telecom (Bell Canada Enterprises), 1987-1988
Box OV5
Warner-Lambert, 1988-1990
Box OV5
Scott Paper Company, 1970s, 1983
Box OV5
More O'Ferrall, 1984-1987
Box OV6
Commodore International Ltd., 1985
Box OV6
Chesebrough-Pond's, circa 1981
Box OV6
DeBeers Consolidated Mines, 1980s
Box OV6
J. Walter Thompson Company, ca, 1960, 1987
Box OV6
Schleswig Holstein Tourism, circa 1987
Box OV6
DeBeers Consolidated Mines, 1982, 1985
Box OV6
Matsushita (Technics), 1989
Box OV6
Rizzoli Editore S.P.A., 1987
Box OV6
Eastman Kodak, circa 1980
Box OV6
Secretaria de Estado da Cultura, Direccao Geral da Accao Cultural, 1990
Box OV6
Banco Hispano Americano, 1984
Box OV6
DeBeers Consolidated Mines, Ltd., 1988
Box OV6
J. Walter Thompson Company, circa 1976
Box OV6
Ministry of Agriculture, 1988
Box OV6
Allied Lyons PLC, 1984-1985, 1988
Box OV7
British Airport Authority, 1987
Box OV7
British Telecommunications System, 1985-1988
Box OV7
Chesebrough-Pond's, newspaper, 1962
Box OV7
DeBeers Consolidated Mines, Ltd., 1987, 1999
Box OV7
Eastman Kodak, newspaper, circa 1960s
Box OV7
ITV Association, 1989-1990
Box OV7
J. Walter Thompson Company, 1982
Box OV7
National Westminster Bank, 1984, 1989
Box OV7
Rowntree Mackintosh (includes Kit Kat), 1984-1999
Box OV7
Royal Air Force (Central Office information), 1984
Box OV7
Trustee Savings Bank Association, 1980s
Box OV7
Unilever (including Persil), 1984-1990
Box OV7
British Gas NorthEastern, 1989
Box OV7
Co-Operative Retail Services, 1989
Box OV7
Greenwall Whitley Group PLC, circa 1984-1985
Box OV7
Guardian and Manchester Evening News PLC, 1989
Box OV7
National Westminster Bank PLC, 1987
Box OV7
Piccadily Radio, circa 1984
Box OV7
Sharp Electronics, 1989-1991
Box OV7
Champion spark plug, 1988
Box OV8
Cigarros Souza Cruz, 1969
Box OV8
Compana de Papeles y Cartones, 1989
Box OV8
Eastman Kodak, 1970s-1980s
Box OV8
Soc. Aeronautica de Medellin, circa 1987
Box OV8
DeBeers Consolidated Mines Ltd., 1984
Box OV8
Ford, circa 1962, 1988-1989
Box OV8
Coats Platons (Hilos Cadena Llave SA) Patrica, 1984
Box OV8
Molinas Mayo (Avicola San Fernando), 1984
Box OV8
International Gold Association, circa 1984
Box OV8
American Drug Corporation, 1990
Chiyoda Ear, Nose and Throat Clinic, circa 1950
Daniel Diamond Legziel, 1982
Winston Network (R.J. Reynolds), 1985
Kraft (Arts and Kraft Summer Workshop, Cheddar, Cheez Whiz, Mayonnaise, Miracle Whip, Peanut Butter, Tang), 1998-2003
Fraser & Neave Group, 1984
Warner-Lambert (Listerine), 1997
J. Walter Thompson Company, circa 1980s
Greb Industries (Warrington Products), 1984
Confidets News, 1972-1984
Lever Brothers (Coral detergent), 1991
Euro Advertising, undated
Proleite/Mimosa (UNICEF), 1992
Tragerile Loteriei de State, 1930s
Eastman-Kodak, 1974, 1977
Rowntree Mackintosh, 1984
Eastman-Kodak, circa 1964-1970, 1980s
Kraft--Miracle Whip, undated
Box MAF1
Petz Pamper cat food, 1988
Box MAF1
Grand Hyatt Hong Kong, 1989
Box MAP1
Jade Animations Productions Limited, 1988
Box MAP2
Kraft--Philadelphia Cream Cheese, undated
Box MAP2
Lever--Sunsilk, 1988-1989
Box MAP2
Nestlé Nestomalt, undated
Box MAP2
Pearl & Dean outdoor advertising, 1988
Box MAP2
R. J. Reynolds--Salem, 1989
Box MAP2
Scott Paper--Cut-Rite was paper, 1987
Box MAP2
Sirdar Knits (Coats Patons Ltd.), 1988
Box MAP2
Smith Family Winter Appeal, 1988
Box MAP2
Unilever--Pepsodent, 1988
Box MAP2
Warner-Lambert Lubriderm, 1988
Box MAP2
R. J. Reynolds--Salem, 1988
Box MAP3
Warner-Lambert Listerine, 1997
Box MAP3
Oversize Folder MAP-OF1
Adams--Chiclets, 1988-1990
Box MCA1
Andrew Jergins (skin you love to touch), circa 1919
Box MCA1
Bull's Eye sauce, undated
Box MCA1
Gibson's Finest whiskey, 1990
Box MCA1
Kraft, 1987-1990 and undated
Box MCA1
MacDonald cigarettes, 1988
Box MCA1
Wardair Canada, 1988-1989
Box MCA1
Amoreiras Shopping Center, undated
Box MEU1
Blå Mocca coffee, undated
Box MEU1
Credito Agricola/Rural Seguros, undated
Box MEU1
De Vere Hotels, 1988-1989
Box MEU1
DeBeers, 1988 and undated
Box MEU1
Denim Eau de Toilette, 1989
Box MEU1
Fini da Modena pasta, undated
Box MEU2
Fleurop flower service, 1989
Box MEU2
Hero Delicia preserves, 1989
Box MEU2
Lever--Coral detergent, 1988-1989
Box MEU3
Médis health plan, undated
Box MEU3
Pilkington--Reactolite Rapide/Sprint eyewear, 1988
Box MEU3
R.J. Reynolds--Winston, 1988-1989
Box MEU4
Warner-Lambert--Benylin, 1989
Box MEU4
Kraft--Philadelphia cream cheese, undated
Box MEU5
R.J. Reynolds--Winston, 1988-1989
Box MEU5
R.J. Reynolds--Winston, undated
Box MEU6
Warner-Lambert (Lubriderm), 1989
Box MLA2
Modelo (Betsy Clark), 1988
Box MLA2
Lever Brothers (Lux), 1988
Box MLA2
- Egypt: Alexandria, 1927
- South Africa: Cape Town, 1930
- South Africa: Johannesburg/Sandton, 1932
- South Africa: Port Elizabeth, 1928
- Australia: Brisbane, 1984
- Australia: Melbourne, 1929-1934, 1937
- Australia: Perth, 1984
- Australia: Sydney, 1929
- Hong Kong, 1977
- India: Bangalore, 1958-1959, 1979
- India: Bombay, 1929
- India: Calcutta, 1934
- India: Madras, 1955
- India: New Delhi, 1944
- Indonesia: Jakarta, 1930, 1982
- Japan: Osaka, 1931, 1957
- Japan: Tokyo, 1956
- Malaysia: Kuala Lumpur, 1975
- New Zealand: Aukland, 1976
- New Zealand: Wellington, 1930, 1974
- Philippines: Manila, 1956
- Singapore, 1978
- Sri Lanka: Colombo, 1956, 1981
- Taiwan: Taipei, 1983
- Thailand: Bangkok, 1983
- Montreal, 1929
- Toronto, 1911-1916, 1930
- Vancouver, 1958
- Austria: Vienna, 1930, 1960
- Belgium: Antwerp, 1927
- Belgium: Brussels, 1930, 1958
- Denmark: Copenhagen, 1927, 1967
- Finland: Helsinki, 1985
- France: Paris, 1927-1940, 1949
- Germany: Berlin, 1927
- Germany: Düsseldorf, 1983
- Germany: Frankfurt, 1952
- Germany: Hamburg, 1983
- Greece: Athens, 1974
- Italy: Milan, 1951
- Italy: Rome, 1962
- Netherlands: Amsterdam, 1957
- Netherlands: The Hague, 1928
- Norway: Oslo, 1985
- Poland: Warsaw, 1929
- Portugal: Lisbon, 1929, 1967, 1973, 1981
- Romania: Bucharest, 1929
- Slovenia: 1993
- Spain: Barcelona, 1932, 1966
- Spain: Madrid, 1927, 1966
- Sweden: Stockholm, 1927, 1969
- Switzerland: Zug, 1964
- Switzerland: Zurich, 1965
- Turkey: Istanbul, 1930, 1985
- United Kingdom: London, 1899-1916, 1919
- United Kingdom: Manchester, 1980
- Argentina: Buenos Aires, 1929
- Bolivia: La Paz, 1978
- Brazil: Rio de Janeiro, 1931
- Brazil: São Paulo, 1929
- Chile: Santiago, 1929, 1944
- Colombia: Bogotá, 1944
- Ecuador: Guayaquil, 1982
- Ecuador: Quito, 1982
- Mexico: Mexico City, 1943
- Panama: Panama City, 1955
- Puerto Rico: San Juan, 1955-1978
- Uruguay: Montevideo, 1929
- Venezuela: Caracas, 1955, 1964
Since the J. Walter Thompson Company opened its first international
office in London in 1899, the agency has grown into a multinational company
with offices in dozens of countries on every inhabited continent. To the
general public, the most visible form of the agency’s presence around the globe
has been the advertisements themselves. In some cases, advertisements for the
products of multinational corporations such as
Eastman-Kodak,
IBM,
Kraft,
Pepsico,
R.J. Reynolds, and
Unilever reflect the spread of American commercial
culture and economic influence across the globe. Other advertisements promote
local products, organizations, or public service campaigns. Whatever the
subject matter, the advertisements usually reflect the synthesis of American
and international advertising with local culture and fashions.
Related Material
Additional materials relating to this collection may be found in other
Hartman Center collections. Advertisements from German and European advertising
campaigns may be found in the J. Walter Thompson Company. Frankfurt Office. Advertisements Collection. Advertisements produced in
the United States for use in international campaigns may be found in the
J. Walter Thompson Company. Domestic Advertisements Collection.
[Identification of item], J. Walter Thompson Company. International
Advertisements Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company. International Advertisements
Collection were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1994, with additions in subsequent years.
Processed by Richard Collier, Elizabeth Frederick, Katherine Rose,
April 1997. Additional processing by Richard Collier in 2007.
Encoded by Richard Collier, Elizabeth Frederick, Katherine Rose
Completed October 2007
Accessions 97-097, 98-535, 99-244, 02-236 were merged into one
collection, described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.