Menu

Guide to the J. Walter Thompson Company. International Offices Records, 1929-1998 and undated

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries.

The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. International Offices records 1929-1998 and undated
Language of Material
English,, Spanish,, German,, French,, Portuguese
Extent
25.56 Linear Feet, 19170 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include Air-India, Continental Airlines, Kodak, Ford, Kellogg's, Nabisco, Nestlé, Oscar Mayer, Pepsi-Cola, Pizza Hut, Pond's (Unilever), and Warner-Lambert.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

RESTRICTED: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

In addition, original audiovisual materials are closed to research until Use Copies can be produced. Contact Research Services staff for more information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Series includes account lists, newsletters, lists of accounts gained and lost, product categories, and home addresses of JWT international employees and affiliates. Also includes several slide presentations relating to the company's overall international organization and performance, including maps, billings, and client alignment. Original folder titles were maintained and items were arranged alphabetically. Large-format items removed to Oversize Materials.

[Lists include fields for type of service; product; country; brand; local company name; date acquired; and JWT division.]

1986
(8 folders)
Box 1
1987-1988
(8 folders)
Box 2
1988-1991
(9 folders)
Box 3
1992
(8 folders)
Box 4
1992-1993
(3 folders)
Box 5
Advertising Age billings report, 1977-1980

[Some items removed to Oversize Materials]

(6 folders)
Box 5

[Caroline Demy served as JWT Vice President and International Media Director in charge of all multi-national media recommendations, programs, budgeting and national media planning for overseas offices.]

Argentina
Box 6
Australia
Box 6
Austria
Box 6
Belgium
Box 6
Bolivia
Box 6
Brazil
Box 6
Canada
Box 6
Chile
Box 6
Colombia
Box 6
Denmark
Box 6
Ecuador
Box 6
England
Box 6
France
Box 6
Germany
Box 6
Greece
Box 6
Guatemala
Box 6
Hong Kong
Box 6
India
Box 6
Italy
Box 6
Japan
Box 6
Malaysia
Box 6
Mexico
Box 6
Middle East
Box 6
Netherlands
Box 6
New Zealand
Box 6
Paraguay
Box 6
Peru
Box 6
Portugal
Box 6
Puerto Rico
Box 6
South Africa
Box 6
Spain
Box 6
Sweden
Box 6
Switzerland
Box 6
Venezuela
Box 6
Miscellaneous
(4 folders)
Box 7
Clients Handled in Two or More Countries, 1990 Oct.
Box 7
Clippings, 1944, 1978 and undated
Box 7
Home address list, 1986
Box 7
International presentation, 1973
(2 folders)
Box 7
Loss list, 1992 Jan.
Box 7
Media Account Book, 1981
(4 folders)
Box 8
Product categories, 1988, 1992
(1-3 of 4 folders)
Box 8
Product categories, 1988, 1992 (continued)
(4 of 4 folders)
Box 9
Rolodex card files, undated

[Includes entries for active and dropped clients, with information about company name changes, parent and subsidiary companies, office locations, and year of acquisition. Cards removed from the Rolodexes and placed in index card boxes.]

Box 9
130th birthday party in review, 1994

[Some items removed to Oversize Materials]

Box 9
Clients, 1992 and undated

[Includes slide presentations for Le Pen, Heineken and Persil.]

Box 10
JWT Europe presentation, undated
Box 10
1986 presentation
(5 folders)
Box 10
1989 Worldwide slide presentation, 1988-1989
(3 folders)
Box 10
1989 Worldwide slide presentation workbook
Box 11
1990 Worldwide presentation
(2 folders)
Box 11
1991 Worldwide presentation
(3 folders)
Box 11
1992 Worldwide presentation, Red Dot slides
(2 folders)
Box 11

Includes reports of gains and losses, and changes in account status, as well as account lists, new business prospects and reports, newsletters, campaign presentations, account reviews and financial records, including several bound volumes of handwritten expense logs and campaign proposals. Clients represented include Air-India, Continental Airlines, Kodak, Harayana Breweries, Nestlé, Pepsi, and Wills Cigarettes. Original folder titles were maintained and items arranged alphabetically, first by office, then by title. Large-format items have been removed to Oversize Materials.

General, 1974-1980
(3 folders)
Box 12
Handbook, 1994
Box 12
Presentation to Executive Committee, 1973 Apr. 2
Box 12
Información de Medios, 1972
Box 12
Asia-Pacific, 1984

[Includes New Business Prospects and issues of MMAR Digest]

Box 13
General, 1974-1985
(3 folders)
Box 13
Australia Royal Commission of Inquiry into Drugs, 1978 Sept.
Box 13
Report for JWT, 1981 July
Box 13
Austria, 1974-1975

[Includes clippings, correspondence, and account lists]

Box 13
Belgium, 1974-1985

[Includes clippings, correspondence, and account lists]

(2 folders)
Box 13
Bolivia, 1984

[Taquiña account status report]

Box 13

[Some items removed to Oversize Materials.]

General, 1974-1985
(2 folders)
Box 14
Cash and general ledgers, 1943-1953
(2 bound volumes)
Box 14
Clippings, 1991 and undated
Box 14
Propoganda magazine, 1969 July
Box 14

[Some items removed to Oversize Materials.]

General, 1974-1985
(1-3 of 4 folders)
Box 14
General, 1974-1985 (continued)
(4 of 4 folders)
Box 15
Board of Directors annual meeting, 1976 Apr. 27
Box 15
Board of Directors meetings, 1975-1976
Box 15
Enterprise campaign, 1975-1976
Box 15
Office profiles, 1972, 1975
(2 folders)
Box 15
Ownership report to legislation, 1974
Box 15
Presentation summary, 1973 Jan. 10
Box 15
Chile, 1978-1985

[Includes clippings, correspondence, and account lists]

Box 15

[Some items removed to Oversize Materials.]

General, 1980-1985
Box 15
[Internal document explaining how to obtain international information through JWT network, 1998: Removed to Restricted Materials]
Box 15
[Local work for Ford and Chicle Adams clients, 1997: Removed to Restricted Materials]
Box 15
Newspaper articles mentioning Chris Jones and Andy Fenning's visit to Colombia, 1997
Box 15
Newspaper articles where James Evans (Managing Director) or Nuno Pais (Strategic Planning Director) are mentioned, 1997
Box 15
[Vision document prepared by James Evans, 1997: Removed to Restricted Materials]
Box 15
Denmark, 1974-1985

[Includes clippings, correspondence, and account lists]

Box 15
[Ecuador: Items removed to Oversize Materials.]
Box 15
General, 1974-1985
Box 15
Aspects of Real presentation, 1992
(3 folders)
Box 15

[Some items removed to Oversize Materials.]

General, 1974-1985
(2 folders)
Box 16
Report of Investigation on Cold and Vanishing Creams--Consumers, 1929 Aug.
Box 16
Report of Investigation on Cold and Vanishing Creams--Dealers, 1929 Aug.
Box 16
Greece, 1975-1985

[Includes clippings, correspondence, and account lists]

Box 16
Guatemala, 1975-1985

[Includes clippings, correspondence, and account lists. Some items removed to Oversize Materials.]

Box 16
Hong Kong, 1978-1985

[Includes clippings, correspondence, and account lists]

Box 16

[Some items removed to Oversize Materials.]

General, 1974-1985
(2 folders)
Box 16
Air India, Invention of a New Genre of Advertising: Non-Advertising, 1980 and undated

[Includes billboard designs.]

Box 17
Bombay and Karachi Offices, cash and general ledgers, 1946-1965
(4 bound volumes)
Box 17
List of clients, 1979
Box 17
Media Directors' Conference, 1994
Box 17
Nestlé Chocolates launch, Hijacking the Media, 1990

[Some items removed to oversize.]

Box 17
Pepsi campaign, Innovation in Anticipation, 1994
Box 17
Printed matter, 1980-1995
Box 17
Rosy Pelican (Harayana Breweries) campaign, Rosy Pelican brief: Advertising with Audience Participation, undated
Box 17
Stationery, undated
Box 17
Wills Filter Tipped Cigarettes campaign, Making Metaphor Morph into Media, 1989
Box 18
General, 1975-1985

[Includes clippings, correspondence, and account lists]

Box 18
Memoranda, 1974
Box 18
Israel, Tamir Cohen Advertising brochure, undated
Box 18
Italy, 1974-1985

[Includes clippings, correspondence, account lists, account status reports]

(3 folders)
Box 18

[Some items removed to Oversize Materials.]

General, 1974-1985
Box 18
Cash and general ledger, 1959-1962
Box 18
Look at JWT Japan, circa 1984
Box 19
Media information, 1972-1974
Box 19
Korea, 1985

[Includes account lists]

Box 19
Latin American and Caribbean regions, circa 1994
Box 19
[Includes media conference materials, speeches, press releases. Some Latin America items removed to Oversize Materials.]
Box 19
General, 1976-1980
Box 19
Overview, circa 1989
Box 19

[Some items removed to Oversize Materials.]

General, 1974-1985
(3 folders)
Box 19
Client Night invitations, 1994-1995
Box 19
Continental Airlines campaign, 1994-1995
Box 19
Emerging Decade, a Decade After presentation, 1994
Box 19
Kodak campaign, work terms and communication plan, 1983
Box 20
Mexico in the News packet, 1994-1995
Box 20
Nestlé campaign, Overview of Mexico Before and After the Crisis, 1995
Box 20
Regional profile, 1952
Box 20

[Some items removed to Oversize Materials.]

General, 1974-1985
(2 folders)
Box 20
International seminar, 1975
Box 20
New Zealand, 1976-1985

[Includes clippings, correspondence, and account lists]

Box 20
[North America (JWT Caribbean and Canada combined report): Removed to Oversize Materials.]
Box 20
Norway, 1979 and undated

[Includes account lists]

Box 20
Paraguay, 1978-1985

[Includes billing reports and account lists]

Box 20
Peru, 1974-1985

[Includes correspondence, account status reports and account lists]

(3 folders)
Box 20
General, 1974-1985
(1 of 4 folders)
Box 20
General, 1974-1985 (continued)
(2-4 of 4 folders)
Box 21
Directors and Shareholders meetings, 1956-1961

[Some items removed to Oversize Materials]

(2 folders)
Box 21
How Will AFTAA Impact on Local Advertising presentation, 1993 May
Box 21
Masagana Rice campaign, 1973-1978
Box 21
Office history, 1983
Box 21
Presidential Golden Plow Award for Public Service, 1974

[Some items removed to Oversize Materials]

Box 21
[Shareholders files, Vol. III, 1968-1972: Removed to Oversize Materials]
Box 21
[Poland (Warsaw Office), Polish Society and Consumer Characteristics, 1996 Nov.: Removed to Restricted Materials]
Box 21
General, 1974-1985
Box 21
Credentials brochures, 1994
Box 21
General, 1974-1985
(2 folders)
Box 21
Cash and general ledgers, 1956-1962
(1-5 of 6 bound volumes)
Box 22
Cash and general ledgers, 1956-1962 (continued)
(6 of 6 bound volumes)
Box 23
Clippings honoring Enrique Martí Coll, 1992
Box 23
Corazón Adentro bulletin, 1992

[Issue honors the life of Enrique Martí Coll.]

Box 23
Puerto Rico, Preliminary Prospects, 1969 Apr. 3
Box 23
Report of Investigation on Eau de Cologne, 1930
Box 23
Report on Investigation on Lysoform Dealers, 1930
Box 23
Singapore, 1979-1985

[Includes correspondence and account lists]

Box 23
Slovenia, Studio Marketing brochure, circa 1990
Box 23
General, 1971-1985
(3 folders)
Box 23
Communications Plan, 1975
Box 23
Company and Communications Plan, 1977-1978, 1976, Dec.
Box 23
General, 1973-1985

[Includes clippings, correspondence, and account lists]

(1 of 2 folders)
Box 23
General, 1973-1985 (continued)
(2 of 2 folders)
Box 24
Sri Lanka, 1980-1985

[Includes correspondence and account lists]

Box 24
Sweden (Stockholm Office), 1974-1985

[Includes correspondence and account lists]

(2 folders)
Box 24
Switzerland, 1974-1980

[Includes correspondence and account lists]

Box 24
Thailand, 1980-1985

[Includes correspondence and account lists]

Box 24

[Some items removed to Oversize Materials.]

General, 1978-1985

[Includes correspondence and account lists]

Box 24
Montevideo Office brochures and printed materials, 1992
Box 24

[Some items removed to Oversize Materials.]

General, 1974-1985
(2 folders)
Box 24
25th Anniversary JWT Magazine, circa 1991
Box 24

Series contains printed materials, newsletters, proofs, meeting photographs, financial records, memorabilia and campaign materials removed from previous series. Also includes one scrapbook compiled by Bob Doyer of the Amsterdam Office. Clients represented include Ford, Nestlé and Pond's. Items arranged first by size and then alphabetically by title.

All Countries Internal Statements, 1965
(2 folders)
Box 25
International at New York, Breakdown of Current Accounts and Net Assets, 1955-1957
Box 25
International Operations Equivalent Billing, Net Income, 1954-1956
(2 folders)
Box 25
Multinational Target Accounts, 1980
Box 25
Brazil, financial statements, 1966
Box 25
Canada, financial statements, 1969
(2 folders)
Box 25
Latin America, storyboards, undated
Box 25
North America, Consolidated Income Statement Detail (JWT Caribbean and Canada), 1963-1968
(2 folders)
Box 25
Board of Directors and Stockholders minutes, 1964-1961, 1970
(2 folders)
Box 26
Shareholders files, Vol. III, 1968-1972
Box 26
Advertising Age billings (international agency report), 1978
Box 27
Colombia, photographs taken during office meetings, 1996, 1998
Box 27
Ecuador, anniversary materials, 1996
Box 27
Germany (Frankfurt), Fokus Glas, circa 1996

[Brochure on office building where Frankfurt Office moved in 1996.]

Box 27
30th Anniversary album, 1988
(2 folders)
Box 27
35th Anniversary album, 1993
(2 folders)
Box 27
India, Nestlé Chocolate launch, Hijacking the Media, 1990
Box 27
Japan, financial statements, 1969-1970
(7 folders)
Box 28
Mexico, Worldwide Operating Group meeting, 1994 Jun. 6
Box 29
Netherlands (Amsterdam), Bob Doyer scrapbook, 1998

[Photocopy of scrapbook compiled by Bob Doyer, former head of the JWT Amsterdam office. Includes materials dating from 1954-1975, including photographs, news clippings, proofs and tearsheets.]

Box 29
Clipping announcing Golden Plow Award, 1994
Box 30
Printed materials, 1987, 1998
Box 30
Uruguay, printed materials, undated
Box 30
Venezuela, printed materials, 1982 and undated
Box 30

Series includes primarily video cassettes of historical ad spots of JWT international offices clients. Includes one audio cassette of an interview with John Holmes, JWT President of Latin America and the Caribbean. Clients represented include: Durex, Hall's, Kellogg's, Kodak, Lotto, Nabisco, Nestlé Oscar Mayer, Pepsi, Pizza Hut, and Warner Lambert. Items arranged alphabetically, first by office, then by title.

RESTRICTED: Original audiovisual materials are closed to research until Use Copies can be produced. Contact Research Services staff for more information.

AV1. Untitled. Format: VHS. Undated.
Box 31
AV2. Cigarros Minister, Continental spots. Format: VHS. Undated.
Box 31
AV3. TV Commercials, Historical Reel. Format: Umatic. Date: 1992 Sept.

[Includes spots for Durex, Lotto, Kodak, Mastercard, Hall's, Top Cream, Salsa de Tomate, Sonapal, among others.]

Box 31
AV4. Pepsi's Touching Tribute to Kapil Dev. Format: Betacam. Undated.
Box 31
AV5. Rolo Histórico Farinha Láctea. Format: VHS. Date: 1992.
Box 31
AV6. Rolo Histórico Lux Luxo. Format: VHS. Date: 1992.
Box 31
AV7. Rolo Histórico Nescau. Format: VHS. Date: 1992.
Box 31
AV8. Rolo Histórico Neston. Format: VHS. Date: 1992.
Box 31
AV9. Christmas Party for Mexican Employees. Format: Umatic. Date: 1994.
Box 31
AV10. Commercial Presentation Reel. Format: Umatic. Date: 1995 May 24.

[Includes spots for Kellogg's, Warner Lambert, Kodak, Nestlé, Nabisco, Oscar Mayer, Pizza Hut, Ford.]

Box 32
AV11. Holmes Radio Interview. Format: Audio Cassette. Undated.
Box 32
AV12. Various Comerciales, Reel Historico. Format: Umatic. Date: 1992 Sept. 23.
Box 32
AV13. Historical Reel. Format: Umatic. Date: 1992.

[Includes spots for Red Rose Tea, Pepsi and French version of commercial "JWT Does That." ]

Box 32
AV14. Showreel, Satellite Wars. Format: VHS. Date: 1993 Jun. 4.
Box 32
AV15. Pelicula: Pabellon de Sevilla. Format: Umatic. Date: 1992 Sept. 23.
Box 32
AV16. Untitled. Format: Betacam. Undated.
Box 32

RESTRICTED: Unpublished materials are closed to non-JWT researchers for 15 years from date of creation.

Internal document explaining how to obtain international information through JWT network, 1998
Box 33
Local work for Ford and Chicle Adams clients, 1997
Box 33
Vision document prepared by James Evans, 1997
Box 33
Poland (Warsaw Office), Polish Society and Consumer Characteristics, 1996 Nov.
Box 33

Historical Note

Dates JWT International Offices Opened:

  • Egypt: Alexandria, 1927
  • South Africa: Cape Town, 1930
  • South Africa: Johannesburg/Sandton, 1932
  • South Africa: Port Elizabeth, 1928
  • Australia: Brisbane, 1984
  • Australia: Melbourne, 1929-1934, 1937
  • Australia: Perth, 1984
  • Australia: Sydney, 1929
  • Hong Kong, 1977
  • India: Bangalore, 1958-1959, 1979
  • India: Bombay, 1929
  • India: Calcutta, 1934
  • India: Madras, 1955
  • India: New Delhi, 1944
  • Indonesia: Jakarta, 1930, 1982
  • Japan: Osaka, 1931, 1957
  • Japan: Tokyo, 1956
  • Malaysia: Kuala Lumpur, 1975
  • New Zealand: Aukland, 1976
  • New Zealand: Wellington, 1930, 1974
  • Philippines: Manila, 1956
  • Singapore, 1978
  • Sri Lanka: Colombo, 1956, 1981
  • Taiwan: Taipei, 1983
  • Thailand: Bangkok, 1983
  • Montreal, 1929
  • Toronto, 1911-1916, 1930
  • Vancouver, 1958
  • Austria: Vienna, 1930, 1960
  • Belgium: Antwerp, 1927
  • Belgium: Brussels, 1930, 1958
  • Denmark: Copenhagen, 1927, 1967
  • Finland: Helsinki, 1985
  • France: Paris, 1927-1940, 1949
  • Germany: Berlin, 1927
  • Germany: Düsseldorf, 1983
  • Germany: Frankfurt, 1952
  • Germany: Hamburg, 1983
  • Greece: Athens, 1974
  • Italy: Milan, 1951
  • Italy: Rome, 1962
  • Netherlands: Amsterdam, 1957
  • Netherlands: The Hague, 1928
  • Norway: Oslo, 1985
  • Poland: Warsaw, 1929
  • Portugal: Lisbon, 1929, 1967, 1973, 1981
  • Romania: Bucharest, 1929
  • Slovenia: 1993
  • Spain: Barcelona, 1932, 1966
  • Spain: Madrid, 1927, 1966
  • Sweden: Stockholm, 1927, 1969
  • Switzerland: Zug, 1964
  • Switzerland: Zurich, 1965
  • Turkey: Istanbul, 1930, 1985
  • United Kingdom: London, 1899-1916, 1919
  • United Kingdom: Manchester, 1980
  • Argentina: Buenos Aires, 1929
  • Bolivia: La Paz, 1978
  • Brazil: Rio de Janeiro, 1931
  • Brazil: São Paulo, 1929
  • Chile: Santiago, 1929, 1944
  • Colombia: Bogotá, 1944
  • Ecuador: Guayaquil, 1982
  • Ecuador: Quito, 1982
  • Mexico: Mexico City, 1943
  • Panama: Panama City, 1955
  • Puerto Rico: San Juan, 1955-1978
  • Uruguay: Montevideo, 1929
  • Venezuela: Caracas, 1955, 1964

JWT's first international office was set up in London in 1899. By 1923, it had opened six other European offices; by 1927, that number had doubled. Between 1927 and 1931, the company added additional offices in South Africa, India, Canada, Australia, Japan and South America. These offices were opened primarily so that advertisements could be geared more specifically to cultures of different regions.

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. International Offices Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. International Offices Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987 with additions in subsequent years.

Processing Information

Processed by Jessica Wood, January 2010

Encoded by Jessica Wood, January 2010

Accessions 801209B, 810908, 811230, 820513, 830901, 840920, 840822A, 850619, 93-045, 93-046, 93-047, 93-049, 93-050, 93-052, 93-053, 93-088, 93-094, 93-127, 94-106, 1998-0270, 2000-164 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.