DACS

jwtjohnstondon Inventory of the J. Walter Thompson Company. Don Johnston Papers, 1964-1996 and undated Processed by: Greg Johnson and Andrea Franzius; machine-readable finding aid created by: Greg Johnson The John W. Hartman Center for Sales, Advertising and Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003795507

Machine-readable finding aid derived from XML authoring program. Date of source: June 15, 2006Processed by Greg Johnson, June 1, 2006; Finding Aid encoded by Greg Johnson, David M. Rubenstein Rare Book & Manuscript Library, Duke University, June 15, 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the J. Walter Thompson Company. Don Johnston Papers, 1964-1996 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Don Johnston Papers, 1964-1996 and undated Material in English 17.5 Linear Feet 12000 Items For current information on the location of these materials, please consult the Library's online catalog. The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Don Johnston held many positions at JWT, beginning his career as a trainee in the Detroit mailroom and retiring as CEO and President. The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago, Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg. Administrative Information Access Restrictions

Collection is restricted.

Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Original audiovisual materials are closed to patron use. Use copies are available in the collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Don Johnston Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Don Johnston Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as transfers in 1995 and 2003.

Processing Information

Processed by Greg Johnson and Andrea Franzius, May 15, 2006

Encoded by Greg Johnson

Completed June 15, 2006

Accessions 96-021, 96-092, 96-093, 96-112, and 03-0258 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Biographical Note Chronology List 1927 Born George Donald Johnston, Elmira, NY 1950 B.S., Summa Cum Laude, in Journalism and Economics, Michigan State University 1951 Began career with JWT as a trainee in Detroit Office mail room 1952 M.A with Honors in International Economics, School of Advanced International Studies, Johns Hopkins University. Johnston attended on a JWT scholarship. 1952 Assistant International Account Representative, JWT New York 1953 Representative, JWT Colombia 1956 Account Representative and Account Supervisor, JWT New York 1961 Managing Director, JWT Amsterdam 1964 Managing Director, JWT Tokyo 1966 Vice President-Europe, JWT Frankfurt 1967 Vice President-Europe, JWT London 1971 Senior Vice President, JWT Latin America 1972 Executive Vice President-International JWT New York Member of Board of Directors and Executive Committee 1974 President and CEO of JWT Company 1978 Chairman of JWT 1980 Chairman of newly formed JWT Group Inc. Chairman of American Association of Advertising Agencies Won International Advertising Association Annual Award. 1986 Established Sarita and Don Johnston Professorship in Latin American Studies at Johns Hopkins University 1987 Retired from JWT

Upon retirement from the JWT, Johnston was named Chairman of the International Executive Service Corps. Johnston is currently a Trustee Emeritus of Johns Hopkins University.

Collection Overview

The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes materials that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago (Chile), Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg (South Africa).

The collection is organized into four series: Memoranda, Administrative Files, Personal Files, and Audiovisual Materials.

The Memoranda Series includes business correspondence to and from Johnston during his career with JWT and mainly pertains to the day to day operations throughout the worldwide operations of JWT as a transnational entity.

The Administrative Files Series includes reports, plans, inter-office correspondence, general administrative files, as well as information on fund-raising for the JWT archives at Duke University.

The Personal Files Series includes newspaper and periodical clippings, as well as personal correspondence.

The Audiovisual Materials Series consists of promotional works and interviews by Johnston during his tenure with JWT.

Related materials within the JWT Archives may be found in these collections: the Burt Manning Papers, the Thomas Sutton Papers, the Rena Bartos Papers, the Harry Clark Papers, the Joseph O'Donnell Papers, the Greg Bathon Papers and the Denis Lanigan Papers.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Advertising agencies--Management. Advertising agencies--United States. Advertising agencies--United States--History. Advertising agencies--Europe. Advertising agencies--Latin America. Advertising executives. Chevron Corporation. Ford Motor Company. General Foods Corporation. Advertising. Grisman, Arnold. Johnston, Don, 1927- J. Walter Thompson Company. J. Walter Thompson Company. Buenos Aires Office. J. Walter Thompson Company. Toronto Office. J. Walter Thompson Company. Santiago (Chile) Office. J. Walter Thompson Company. Paris Office. J. Walter Thompson Company. Frankfurt Office. J. Walter Thompson Company. Bombay (Mumbai) Office. J. Walter Thompson Company. Tokyo Office. J. Walter Thompson Company. London Office. J. Walter Thompson Company. New York Office. J. Walter Thompson Company. Johannesburg Office. O'Donnell, Joseph W. Unilever (Firm) Uniroyal, inc. WPP Group plc. John W. Hartman for for Sales, Advertising & Marketing History. Photographs (AAT) Speeches (AAT) Videocassettes (AAT) Contents of Collection Memoranda Series, 1974-1984 (17 boxes)

Consists of memoranda to and from Johnston from 1969-1984. Includes inter-office memoranda as well as inter-business correspondence. Arranged chronologically.

1 1974 (6 folders) 2 1975 (6 folders) 3 1975 Oct.-1976 Sept. (6 folders) 4 1976 Oct.-1977 Dec. (5 folders) 5 1978 (5 folders) 6 1979 June-Sept. (7 folders) 7 1979 Oct.-1980 Jan. (7 folders) 8 1979 Jan.-May (6 folders) 9 1980 Feb.-Sept. (6 folders) 10 1980 Oct.-1981 Mar. (6 folders) 11 1981 Mar.-June (7 folders) 12 1981 July-Dec. (7 folders) 13 1982 Jan.-May (5 folders) 14 1982 June-1983 Jan. (5 folders) 15 1983 Feb.-Sept. (5 folders) 16 1983 Oct.-1984 June (6 folders) 17 1984 July-Dec. (4 folders) General Administrative Files Series, 1964-1996 and undated (2 boxes)

Includes general files, client files, correspondence between Johnston and various JWT offices, historical material on JWT, reports and speeches. The series is organized into five subseries--Administrative Files, Client Files, Historical, Inter-Office Correspondence, and Projects, Reports and Speeches--and alphabetically therein.

Administrative Files Subseries, 1964-1986 18 AAA (Agency Art Association), 1974 Account teams, 1974 Advertising agency correspondence, 1980 Annual reports, 1973-1978 (6 folders) Board of Directors, 1975-1976 Client/Agency review, undated Client retention reports, 1978-1981 Corporate advertising, 1975-1978 Diners/Fugazy, 1974-1975 Executive committee, 1975-1978 (3 folders) Flagship, 1974 Formal reporting, 1974 19 IMG (International Management Group), 1973-1979 (3 folders) JWT Group, 1986 JWT subsidiaries AMRB (Axiom Market Research Bureau), 1976 Deltakos, 1974-1975 (4 folders) Diogenes, 1975 Interlease, 1975-1976 Lintas, 1972 Lord, Geller, Federico, 1976 Synapse, 1974 Univas, 1979 London Office, 1972 and undated

[Includes a poster of London Board of Directors; materials pertaining to a Latin American Managers' meeting in London; a visitor's guide to Soho.]

Managers manual, undated (2 folders) Media, 1974-1977 Meek, Sam, undated

Meek (1895-1981) was Vice President in Charge of International Operations until his retirement in 1964.

Mission and philosophy, 1964-1981 Multinational account management, 1978-1979 Recruiting, 1979-1980 and 1984 20 Standard operating procedure, 1980 Technology, 1974 and undated Troutbeck meetings, 1980-1981

Contains memoranda about the meetings in 1980 and 1981 at the Troutbeck Inn in Amenia, N.Y. to discuss the creation and implementation of the JWT Group.

Client Files Subseries, 1971-1988 and undated 20th Century Fox, 1981-1983 Amtorg, 1974 Braun, 1972-1973 (2 folders) Burger King, 1976 and 1988 (2 folders) Chevron, 1977 Congoleum, 1979 Continental Car, 1974 DeBeers, 1972-1983 Emery, 1981 Florida Grapefruit Association, 1982 Ford Motor Company General, 1973-1974 Audit, 1976-1978 (2 folders) Europe, 1982-1982 (4 folders) Germany, 1985-1986 International, 1985 Letter of Terms, 1973 21 Permanent File, undated (2 folders) General Foods, 1976-1978 (2 folders) Gilette, 1975 Goodyear, 1981 Heineken/Guinness, 1973 Institute of Life Insurance, 1974-1975 Joh. Jacobs and Co., 1974 Kellogg's, 1974-1975 Kodak, 1983 Kraft, 1974 Labatt's, 1974 Lever Brothers, 1972 Mentholatum, 1974 Metropolitan Life Insurance Co., 1975 22 Nestlé, 1982 Orkin, 1976 Pearle, 1981 Pillsbury, 1983 R.J. Reynolds, 1980 Ryder, 1983 Scott, 1979 S.C. Johnson, 1970s and undated Schlitz, 1978 TWA, undated Unilever, 1971-1973 1971-1973 (12 folders) 23 1974 (3 folders) Uniroyal, 1973 (2 folders) United States Marine Corps, 1974 Vereinigte Papierwerke, 1973 Warner-Lambert, 1974 Inter-Office Communication Subseries, 1969-1982 Argentina, 1978 Canada, 1977-1978 (3 folders) Chicago, 1978 24 Chile, 1973-1974 (2 folders) Detroit, 1977-1978 Europe, 1976 and 1978-1982 (3 folders) Far East, 1978-1981 (3 folders) France, 1974-1975 (2 folders) Frankfurt, 1977-1980 (2 folders) 25 India, 1970s (5 folders) International: General, 1970s (4 folders) Europe, 1970s (2 folders) 26 Memoranda, 1970s (2 folders) Seminars, 1969-1973 Japan, 1973-1974 Latin America, 1976-1980 (3 folders) London, 1978-1981 Madrid, 1979-1980 South East Asia, 1976 South Africa, 1979 Treasure, John, 1973-1978

Treasure was Chairman of JWT London from 1967-1974.

U.S. Inter-office, 1975 Projects, Reports, and Speeches Subseries, 1973-1996 and undated JWT Reports and Projects Advertising and Black America, 1977 and undated Advertising and Spanish speaking America, undated 27 Chile Informe de la visite a Chile, 1973-1974

Entirely in Spanish.

Report on Chile, 1973-1974 Consumers in Crisis, 1974 Desensitization of America to Violence, 1976 (3 folders) Dialog, 1974 Diversification and Business project, 1974 Duke University, JWT archives, 1990

Contains fund-raising letters written by Johnston and other former and current JWT executives on behalf of the Hartman Center at Duke University.

Future Environment for Advertising, 1977 JWT Consumer Advertising, 1974 Managing a JWT Office for Profit and Performance, 1978 (3 folders)

Presentations at the Fifth JWT World Management Meeting in 1978. Presenters included Denis Lanigan, Burt Manning, and Marie Luisi.

Clients, Client Relations, and Client Service: Their Effect on the Agency Performance and Profit and How to Manage Them Growth and Return on JWT Investment Is There a Crisis in Branding in the U.S.? JWT: Reputation and Reality People--A New York Office Perspective Product and Profit: You Can't Have One Without the Other Profit Reshaping JWT for Future Needs and Opportunities The New Medium: Television in the 1980's Yes, But What Responses? Managing the Agency, circa 1978 Media Buying: Recommendations for a JWT Test Market in Europe, 1972 Rena Bartos research surveys, 1973-1974 Research and Media, 1977-1981 (2 folders) [Spain--Las ramblas de Barcelona moved to Oversize Folder 1.] 28 T-Plan, 1972-1974 (3 folders) Women--Lorrell Burke study, 1974 Speeches Don Johnston speeches, 1977-1996 and undated (5 folders) JWT Executive Speeches, 1974-1983

Includes speeches by Denis Lanigan, John Treasure and Wayne Fickinger.

Personal Files Series, 1973-1987 and undated

Contains personal correspondence that related mainly to the hostile takeover attempt of JWT by Joseph O'Donnell, the WPP takeover of JWT, and Johnston's retirement from JWT. Organized into two subseries--JWT History and Personal Correspondence--and alphabetically therein.

Original correspondence from notable individuals is closed to researchers. Photocopies can be found in the respective folders.

Historical Subseries, 1973-1987 and undated Articles and interviews, 1973-1974 Going private, 1974 JWT history, 1983 Replacing Tom Sutton, 1970s 29 Succession planning, 1984-1985 WPP takeover JWT treachery, 1986-1987 Photos with Joe O'Donnell, undated WPP Takeover, 1987 Personal Correspondence Subseries (RESTRICTED), 1976-1987 Autographed letters, 1978-1985

[Contains photocopies of letters written by Jacqueline Onassis, Henry Kissinger, and Jimmy Carter to Johnston. Originals are closed to patron use.]

Correspondence from outside directors, 1976-1980 (2 folders) Correspondence from retired directors, 1976-1982 (3 folders) Johnston's retirement from JWT Client responses to retirement, 1987 JWT responses to retirement, 1987 Personal responses to retirement, 1987 Post takeover letters, 1987 Other letters, 1974-1977 (2 folders) Restricted material, 1978-1985 30 Autographed letters, 1978-1985

Contains letters written by Jacqueline Onassis, Henry Kissinger, and Jimmy Carter to Johnston.

Restriction Note: Original letters are closed to patrons. Use copies can be found in box 29.

Audiovisual Materials Series, 1987 and undated (3 boxes)

Consists of video tapes of presentations given by Johnston. Originals and Reference Master copies are closed to patron use.

Originals (CLOSED) 30 OR1. CEO Closeup: Don Johnston, undated. VHS.

Use Copy UC1 in Box 32.

OR2. Don Johnston: The Best Thompson Yet, 1987. VHS.

Use Copy UC2 in Box 32.

OR3. The Thompson Way, undated. VHS.

Use Copy UC3 in Box 32.

Reference Master copies (not for reference use) 31 Video materials

Format: BetacamSP. Created: 2006.

MC1-MC3 Use copies 32 Video materials

Format: DVD. Created: 2006.

UC1-UC3 Oversize Materials 1 Folder 1JWT Spain--Las ramblas de Barcelona, 1974

[Photographs and art with essay on Barcelona's main street. Text in Spanish.]