DACS

jwtjonesalun Inventory of the J. Walter Thompson Company. Alun Jones Papers, 1930-1984 Processed by: Diana Poythress; machine-readable finding aid created by: Diana Poythress The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003878846

Machine-readable finding aid derived from XML authoring program. Date of source: June 2010Processed by Diana Poythress, June 2010; finding aid encoded by Diana Poythress, David M. Rubenstein Rare Book & Manuscript Library, Duke University, June 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. Alun Jones Papers, 1930-1984 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Alun Jones Papers, 1930-1984 Material in English 3.75 linear feet, 5600 items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Alun Jones was a financial executive at JWT's Toronto and New York offices during the 1960s-1970s, holding the positions of Secretary-Treasurer and Executive Vice-President; he was elected to JWT's Board of Directors in 1974. The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Alun Jones Papers, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The Alun Jones Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Diana Poythress, June 2010

Encoded by Diana Poythress, June 2010

Accession is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Chronology List 1956 Relocated to Canada 1960 Account Supervisor, J. Walter Thompson Limited (Canada) 1960 Financial Manager, JWT Toronto 1965 Assistant Secretary-Treasurer, JWT Toronto 1968 Secretary-Treasurer and Director, JWT Canada 1970 Senior Vice President and Director of Finance and Administration, JWT Canada 1972 Senior Vice President, Business Management, JWT New York 1974 Feb. Senior Vice President-Finance, JWT New York 1974 May Executive Vice President-Finance; elected to Board of Directors of JWT

Alun Jones was born in Wales and was educated at Magdalen College School in England. He was an Associate of the Chartered Institute of Secretaries.

Collection Overview

The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever).

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Jones, Alun. J. Walter Thompson Company. J. Walter Thompson Company. Chicago Office. J. Walter Thompson Company. Detroit Office. J. Walter Thompson Company. New York Office. J. Walter Thompson Company. San Francisco Office. J. Walter Thompson Company--History. Advertising agencies. Advertising agencies--Australia. Advertising agencies--Canada. Advertising agencies--South Africa. Advertising agencies--United States. Advertising agencies--United States--History. Advertising executives. Advertising executives--United States. Advertising executives--United States--History. Burger King Corporation. Eastman Kodak Company. Kraft Foods Company. Unilever (Firm) John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related material can be found in the following collections of the J. Walter Thompson Company Archives at the Hartman Center:

Account Files

Advertising Vertical Files

Biographical Information

Corporate Documentation

Iconographic Collection

Hugh P. Connell Papers

Herbert Eames Papers

Victor Gutierrez Papers

John R. Maher Papers

Jack Peters Papers

In addition, related material may be found in the following Hartman Center collection:

McGraw-Hill Marketing Information Center Vertical File

Administrative Files, 1974-1980 (5 boxes)

Contains general files of memoranda, correspondence, and reports covering such topics as audits, agency compensation, the management incentive plan, and other company policies.

Arranged alphabetically by topic. Original folder titles were maintained.

1Account Analysis, 1978 Account Control J. Walter Thompson Company Recommendations to Improve Internal Accounting Control, Administrative Efficiency, and Financial Management, 1978 Dec. 31 Administration, 1977-1978 Agency compensation guidelines, 1976(2 folders) Alun Jones files, 1979 Art studio sale, 1978-1980 Audit Committee, 1975-1980(2 folders) Axion Market Research Bureau, 1976-1979 Board meeting, 1974 Dec. Capital budget, 1979-1980 Challenges and responses, 1976 Continental Corporation, 1973-1980(2 folders) Corporate Communications, 1978-1979 Corporate objectives: J. Walter Thompson Company 1977 Corporate Objectives and 1977 Priorities, 1976 2David Soskin/Thompson, 1978-1980 Deltakos, 1977-1978(3 folders) Diners/Fugazy Travel and Incentive Company, 1974 Directors and officers, 1984 Mar. 1 Dividend policy, 1974-1979(2 folders) Dividends, 1975, 1979(2 folders) Eastern Region review, 1978-1979 Employment benefits, 1977-1978 Executive compensation, 1974-1980 Finance managers' meeting, 1977 Going private, 1974 Gordon Hill Advertising Limited, 1979 Sept. 7 Hill and Knowlton, Inc., 1979-1980 Insurance summaries, 1977-1979 June 1(3 folders) Internal Accounting Control Recommendations, Dec. 31, 1977 Examinations, 1977 Dec. 31 Internal Control Standards Manual, 1979 Jan. 1 3Lansdowne Advertising, 1978 Management benefits, 1978 Oct. Management Incentive Plan, 1977-1980(7 folders) Monitoring results, 1978-1979 North American Operations Committee, 1978-1980 Office of the Chairman, 1978-1979 Personnel policies, 1978-1980(1 of 2 folders) 4Personnel policies, 1978-1980 (continued)(2 of 2 folders) Plans, 1979-1980(3 folders) Policies, 1966, 1977-1979 Price Waterhouse, 1978-1979 Procedure on Intercompany Transfers, 1974 June 14 Questions for TV interview, 1978 Research, 1976-1977(2 folders) Retirement contracts, 1971-1974 5Retirement Trust, 1978-1980(2 folders) Simmons Market Research Bureau, 1979-1980 Stock, 1977-1979 Stock Incentive Plan project, 1975 June Supermarket media, 1978 Survival Anglia, Ltd., 1976-1977 Three year plan, 1978-1979(3 folders) U.S. company, 1976, 1980 U.S. Eastern Division Update Spring 1978, 1978 June 7 U.S. managers' meeting, 1979 U.S. Western Division, 1978 World Wide Agency, Inc., 1979 Dec. Clients, 1975-1980 (1 box)

Contains files of memoranda, correspondence, and reports on several JWT clients.

Arranged alphabetically, then chronologically

5 (continued)Beatrice Foods, 1975 Burger King, 1976-1978(1 of 5 folders) 6Burger King, 1976-1978 (continued)(2-5 of 5 folders) Chevron A Compensation Proposal for a Partnership between Cheven USA and JWT, 1977 Aug. Ford, 1971-1975

[Oversized proofs for Ford Pinto and Maverick, 1971 removed to JWT Domestic Advertisements Collection.]

General, 1971-1975 FDAF (Ford Dealers Advertising Fund) financial review, 1977 FDAF meeting, 1974-1976 Gillette, 1978 Kodak, 1930-1980(3 folders) Kraft, 1977-1979(5 folders) Lever, 1976-1978(3 folders) Oscar Mayer Oscar Mayer and JWT Together, 1977 Sept. 21 Top Worldwide and U.S. Clients, 1975-1979 Domestic Offices, 1975-1979 (1 box)

Contains files related to financial matters on JWT's domestic offices in Chicago, Detroit, Los Angeles, Miami, and New York.

Arranged alphabetically by topic. Original folder titles were maintained.

Chicago 6 (continued)General, 1978-1979 Chicago Plan, 1978, 1978 Detroit 7General, 1975-1978 1977 Financial Plan, 1976 Sept. 13 1977 Preliminary Outlook, 1976 Sept. 13 1978 Financial Plan, 1977 Office Space Recommendations, 1978 Jan. 1 Sales Promotion Final Review of 1975 Operations, 1975 Nov. 1 Sales Promotion Review of 1976 Operations...Plans for 1977, 1976 Nov. 1 Los Angeles 1977 Preliminary Plan, 1976 Oct. 22 Miami Operating Procedure Guide for the Establishment of JWT Miami, 1977 Sept. 30 New York General, 1976-1979(2 folders) JWT New York A Financial Overview, 1979 Sept. 4 New York Advertising Annual Management Assessment/Objectives, 1976 1976 Jan. 15 New York Office Advertising and Public Relations Plan, 1976 May 1 New York Office 1977 Preliminary Profit Plan Advertising and Public Relations, 1976 Oct. 22 Operations Planning Reviews, 1978 Nov. 7 Project 33%, 1978 Aug. 21 Review, 1978 San Francisco General, 1977-1979 1977 Preliminary Profit Plan San Francisco Office, 1976 Sept. 1 San Francisco Office 1976 Preliminary Profit Plan, 1975 Nov. Washington, D.C. JWT Washington 1977 Preliminary Plans and Objectives, 1976 Nov. 5 International Offices, 1971-1980 (1 box)

Contains memoranda, correspondence, and reports related to JWT's international offices in Amsterdam, Argentina, Australia, Brazil, Canada, Chile, France, Germany, India, Japan, Puerto Rico, South Africa, and the United Kingdom.

Arranged alphabetically. Original folder titles were maintained.

7 (continued)AMPAC Division, 1978-1979 8Amsterdam, 1971, 1976 Argentina, 1975 Australia, 1978-1980(2 folders) Australia--Begg, Dow, Priddy, Pty., Ltd., 1979 Brazil, 1975 Canada, 1977-1979(3 folders) Chile, 1974-1978 France, 1977-1980 Germany, 1979 India, 1974 Japan, 1975, 1979 Puerto Rico, 1974-1975, 1978 South Africa, 1977-1979(2 folders) United Kingdom, 1978-1979