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Guide to the J. Walter Thompson Company. Alun Jones Papers, 1930-1984

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Alun Jones was a financial executive at JWT's Toronto and New York offices during the 1960s-1970s, holding the positions of Secretary-Treasurer and Executive Vice-President; he was elected to JWT's Board of Directors in 1974.

The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Alun Jones papers 1930-1984
Language of Material
English
Extent
3.75 linear feet, , 5600 items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever).

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Arranged alphabetically by topic. Original folder titles were maintained.

Contains general files of memoranda, correspondence, and reports covering such topics as audits, agency compensation, the management incentive plan, and other company policies.

Account Analysis, 1978
Box 1
Account Control J. Walter Thompson Company Recommendations to Improve Internal Accounting Control, Administrative Efficiency, and Financial Management, 1978 Dec. 31
Box 1
Administration, 1977-1978
Box 1
Agency compensation guidelines, 1976
(2 folders)
Box 1
Alun Jones files, 1979
Box 1
Art studio sale, 1978-1980
Box 1
Audit Committee, 1975-1980
(2 folders)
Box 1
Axion Market Research Bureau, 1976-1979
Box 1
Board meeting, 1974 Dec.
Box 1
Capital budget, 1979-1980
Box 1
Challenges and responses, 1976
Box 1
Continental Corporation, 1973-1980
(2 folders)
Box 1
Corporate Communications, 1978-1979
Box 1
Corporate objectives: J. Walter Thompson Company 1977 Corporate Objectives and 1977 Priorities, 1976
Box 1
David Soskin/Thompson, 1978-1980
Box 2
Deltakos, 1977-1978
(3 folders)
Box 2
Diners/Fugazy Travel and Incentive Company, 1974
Box 2
Directors and officers, 1984 Mar. 1
Box 2
Dividend policy, 1974-1979
(2 folders)
Box 2
Dividends, 1975, 1979
(2 folders)
Box 2
Eastern Region review, 1978-1979
Box 2
Employment benefits, 1977-1978
Box 2
Executive compensation, 1974-1980
Box 2
Finance managers' meeting, 1977
Box 2
Going private, 1974
Box 2
Gordon Hill Advertising Limited, 1979 Sept. 7
Box 2
Hill and Knowlton, Inc., 1979-1980
Box 2
Insurance summaries, 1977-1979 June 1
(3 folders)
Box 2
Internal Accounting Control Recommendations, Dec. 31, 1977 Examinations, 1977 Dec. 31
Box 2
Internal Control Standards Manual, 1979 Jan. 1
Box 2
Lansdowne Advertising, 1978
Box 3
Management benefits, 1978 Oct.
Box 3
Management Incentive Plan, 1977-1980
(7 folders)
Box 3
Monitoring results, 1978-1979
Box 3
North American Operations Committee, 1978-1980
Box 3
Office of the Chairman, 1978-1979
Box 3
Personnel policies, 1978-1980
(1 of 2 folders)
Box 3
Personnel policies, 1978-1980 (continued)
(2 of 2 folders)
Box 4
Plans, 1979-1980
(3 folders)
Box 4
Policies, 1966, 1977-1979
Box 4
Price Waterhouse, 1978-1979
Box 4
Procedure on Intercompany Transfers, 1974 June 14
Box 4
Questions for TV interview, 1978
Box 4
Research, 1976-1977
(2 folders)
Box 4
Retirement contracts, 1971-1974
Box 4
Retirement Trust, 1978-1980
(2 folders)
Box 5
Simmons Market Research Bureau, 1979-1980
Box 5
Stock, 1977-1979
Box 5
Stock Incentive Plan project, 1975 June
Box 5
Supermarket media, 1978
Box 5
Survival Anglia, Ltd., 1976-1977
Box 5
Three year plan, 1978-1979
(3 folders)
Box 5
U.S. company, 1976, 1980
Box 5
U.S. Eastern Division Update Spring 1978, 1978 June 7
Box 5
U.S. managers' meeting, 1979
Box 5
U.S. Western Division, 1978
Box 5
World Wide Agency, Inc., 1979 Dec.
Box 5

Arranged alphabetically, then chronologically

Contains files of memoranda, correspondence, and reports on several JWT clients.

Beatrice Foods, 1975
Box 5
Burger King, 1976-1978
(1 of 5 folders)
Box 5
Burger King, 1976-1978 (continued)
(2-5 of 5 folders)
Box 6
Chevron A Compensation Proposal for a Partnership between Cheven USA and JWT, 1977 Aug.
Box 6

[Oversized proofs for Ford Pinto and Maverick, 1971 removed to JWT Domestic Advertisements Collection.]

General, 1971-1975
Box 6
FDAF (Ford Dealers Advertising Fund) financial review, 1977
Box 6
FDAF meeting, 1974-1976
Box 6
Gillette, 1978
Box 6
Kodak, 1930-1980
(3 folders)
Box 6
Kraft, 1977-1979
(5 folders)
Box 6
Lever, 1976-1978
(3 folders)
Box 6
Oscar Mayer Oscar Mayer and JWT Together, 1977 Sept. 21
Box 6
Top Worldwide and U.S. Clients, 1975-1979
Box 6

Arranged alphabetically by topic. Original folder titles were maintained.

Contains files related to financial matters on JWT's domestic offices in Chicago, Detroit, Los Angeles, Miami, and New York.

General, 1978-1979
Box 6
Chicago Plan, 1978, 1978
Box 6
General, 1975-1978
Box 7
1977 Financial Plan, 1976 Sept. 13
Box 7
1977 Preliminary Outlook, 1976 Sept. 13
Box 7
1978 Financial Plan, 1977
Box 7
Office Space Recommendations, 1978 Jan. 1
Box 7
Sales Promotion Final Review of 1975 Operations, 1975 Nov. 1
Box 7
Sales Promotion Review of 1976 Operations...Plans for 1977, 1976 Nov. 1
Box 7
1977 Preliminary Plan, 1976 Oct. 22
Box 7
Operating Procedure Guide for the Establishment of JWT Miami, 1977 Sept. 30
Box 7
General, 1976-1979
(2 folders)
Box 7
JWT New York A Financial Overview, 1979 Sept. 4
Box 7
New York Advertising Annual Management Assessment/Objectives, 1976 1976 Jan. 15
Box 7
New York Office Advertising and Public Relations Plan, 1976 May 1
Box 7
New York Office 1977 Preliminary Profit Plan Advertising and Public Relations, 1976 Oct. 22
Box 7
Operations Planning Reviews, 1978 Nov. 7
Box 7
Project 33%, 1978 Aug. 21
Box 7
Review, 1978
Box 7
General, 1977-1979
Box 7
1977 Preliminary Profit Plan San Francisco Office, 1976 Sept. 1
Box 7
San Francisco Office 1976 Preliminary Profit Plan, 1975 Nov.
Box 7
JWT Washington 1977 Preliminary Plans and Objectives, 1976 Nov. 5
Box 7

Arranged alphabetically. Original folder titles were maintained.

Contains memoranda, correspondence, and reports related to JWT's international offices in Amsterdam, Argentina, Australia, Brazil, Canada, Chile, France, Germany, India, Japan, Puerto Rico, South Africa, and the United Kingdom.

AMPAC Division, 1978-1979
Box 7
Amsterdam, 1971, 1976
Box 8
Argentina, 1975
Box 8
Australia, 1978-1980
(2 folders)
Box 8
Australia--Begg, Dow, Priddy, Pty., Ltd., 1979
Box 8
Brazil, 1975
Box 8
Canada, 1977-1979
(3 folders)
Box 8
Chile, 1974-1978
Box 8
France, 1977-1980
Box 8
Germany, 1979
Box 8
India, 1974
Box 8
Japan, 1975, 1979
Box 8
Puerto Rico, 1974-1975, 1978
Box 8
South Africa, 1977-1979
(2 folders)
Box 8
United Kingdom, 1978-1979
Box 8

Historical Note

DateEvent(s)
1956Relocated to Canada
1960Account Supervisor, J. Walter Thompson Limited (Canada)
1960Financial Manager, JWT Toronto
1965Assistant Secretary-Treasurer, JWT Toronto
1968Secretary-Treasurer and Director, JWT Canada
1970Senior Vice President and Director of Finance and Administration, JWT Canada
1972Senior Vice President, Business Management, JWT New York
1974 Feb.Senior Vice President-Finance, JWT New York
1974 MayExecutive Vice President-Finance; elected to Board of Directors of JWT

Alun Jones was born in Wales and was educated at Magdalen College School in England. He was an Associate of the Chartered Institute of Secretaries.

Subject Headings

Related Material

Related Material

Related material can be found in the following collections of the J. Walter Thompson Company Archives at the Hartman Center:

Account Files

Advertising Vertical Files

Biographical Information

Corporate Documentation

Iconographic Collection

Hugh P. Connell Papers

Herbert Eames Papers

Victor Gutierrez Papers

John R. Maher Papers

Jack Peters Papers

In addition, related material may be found in the following Hartman Center collection:

McGraw-Hill Marketing Information Center Vertical File

Preferred Citation

[Identification of item], Alun Jones Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Alun Jones Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Diana Poythress, June 2010

Encoded by Diana Poythress, June 2010

Accession is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.