Guide to the J. Walter Thompson Company. Bill Lane Papers, 1967-1978
Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. William M. Bill Lane was a Creative Director and Executive at several JWT offices.
Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- J. Walter Thompson Company.
- J. Walter Thompson Company. Bill Lane papers 1967-1978
- Language of Material
- 2.0 Linear Feet, 1,000 Items
- For current information on the location of these materials, please consult the Library's online catalog.
Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media.
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
|1946||Born, San Francisco, Calif.|
|1967||BA, Journalism/Advertising, University of Washington|
|1967-1969||JWT New York Office; copywriter in Forward Planning Creative Group|
|1969-1971||U.S. Army, Public Informationn Specialist|
|1971||Return to JWT|
|1973-1974||JWT New York Office, Copy Group Head, Assistant Creative Director on Kodak account|
|1975||JWT, promoted to Vice President|
|1977||JWT, promoted to Senior Vice President|
|1977||RIAA Gold Record for Times of Your Life, lyrics by Bill Lane for Kodak campaign, subsequently recorded by Paul Anka|
|1979||JWT Detroit Office, Creative Director on Ford account|
|1982||JWT Detroit Office, Executive Creative Director|
|1983||JWT, promoted to Executive Vice President, named to Board of Directors|
|1984||JWT San Francisco Office, Executive Creative Director|
|1988||JWT New York Office, Co-Executive Creative Director|
|1990||JWT West, Executive Vice President|
|1993||Lane Gottlieb Advertising, partner|
|1997||Lane Gottlieb merged with McCaffery & Ratner to form McCaffery Ratner Gottlieb & Lane; Lane named Creative Director|
- Lane, William M.
- J. Walter Thompson Company
- Eastman Kodak Company
- Advertising -- United States
- Advertising -- United States -- History
- Advertising agencies
- Advertising agencies -- United States
- Advertising agencies -- United States -- History
- Advertising executives
- Radio advertising
- Radio advertising -- 1970-1980
- Television advertising
- John W. Hartman Center for Sales, Advertising & Marketing History
Related materials may be found in the following Hartman Center collections:
[Identification of item], J. Walter Thompson Company. Bill Lane Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company Bill Lane Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996.
Processed by Richard Collier, October 2013
Encoded by Richard Collier, October 2013
Accession 96-077 is described in this collection guide.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.