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Guide to the J. Walter Thompson Company. Bill Lane Papers, 1967-1978

Abstract

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. William M. Bill Lane was a Creative Director and Executive at several JWT offices. Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Collection Number
RL.00720
Title
J. Walter Thompson Company. Bill Lane papers
Date
1967-1978
Creator
J. Walter Thompson Company
Extent
2 Linear Feet, 1,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Collection Overview

Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Telephone records, 1975-1976
Box 1
Born and Bred campaign, 1977
Box 1
Campaigns, 1971-1974
Box 1
Christmas, 1974
Box 1
Christmas and Spring advertising, 1977-1978
Box 1
JWT Professional Forum presentation, 1971-1972
Box 1
Media plan, 1972
Box 2
Memoranda, 1973-1977
Box 2
Miscellaneous scripts, 1975
Box 2
P23/Ektasound, 1972-1973
Box 2
P23/Ektasound, 1972-1973
Box 3
P23/Ektasound international launch, 1973
Box 3
P30/Instamatic, 1971-1972
Box 3
P130/Instant cameras, 1975-1976
Box 3
P158/Ektra, 1977
Box 3
Print, 1973-1977
Box 3
Print, 1973-1977
Box 4
Print/broadcast, 1971-1972
Box 4
Print, major consumer campaigns, 1971
Box 4
Quilt of My Years film concept, 1972
Box 4
Radio, 1974-1975
Box 4
Radio/Television, 1973, 1977
Box 4
Television, 1967-1975
Box 4
Television, 1967-1975
Box 5
Time of Your Life film/song, 1973-1974
Box 5
Time of Your Life radio, 1975
Box 5

Historical Note

Chronology List

Date Event(s)
1946 Born, San Francisco, Calif.
1967 BA, Journalism/Advertising, University of Washington
1967-1969 JWT New York Office; copywriter in Forward Planning Creative Group
1969-1971 U.S. Army, Public Informationn Specialist
1971 Return to JWT
1973-1974 JWT New York Office, Copy Group Head, Assistant Creative Director on Kodak account
1975 JWT, promoted to Vice President
1977 JWT, promoted to Senior Vice President
1977 RIAA Gold Record for Times of Your Life, lyrics by Bill Lane for Kodak campaign, subsequently recorded by Paul Anka
1979 JWT Detroit Office, Creative Director on Ford account
1982 JWT Detroit Office, Executive Creative Director
1983 JWT, promoted to Executive Vice President, named to Board of Directors
1984 JWT San Francisco Office, Executive Creative Director
1988 JWT New York Office, Co-Executive Creative Director
1990 JWT West, Executive Vice President
1993 Lane Gottlieb Advertising, partner
1997 Lane Gottlieb merged with McCaffery & Ratner to form McCaffery Ratner Gottlieb & Lane; Lane named Creative Director

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. Bill Lane Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company Bill Lane Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996.

Processing Information

Processed by Richard Collier, October 2013

Encoded by Richard Collier, October 2013

Accession 96-077 is described in this collection guide.