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Guide to the J. Walter Thompson Company. Legal Department Records, 1936-1979

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States.

The J. Walter Thompson Company (JWT) Legal Department Records contain releases for models and photographers associated with JWT campaigns between 1936-1979, and especially the 1950s. The collection also contains publications associated with JWT clients which required model releases. Companies represented in the collection include Ford, Gillette, Kodak, Lever Brothers, Pacific Mills (Cocheco Manufacturing Company), Pan American World Airways, Quaker Oats, Radio Corporation of America (RCA), Seven-Up, Singer, and Uncle Ben's. Photographers mentioned or whose work appears in the collection include Richard Avedon, Ralph Bartholomew, Anton Bruehl, Horst, Otto Mayo, Valentino Sarra, and Francesco Scavullo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Legal Department records 1936-1979
Language of Material
English
Extent
10.6 Linear Feet, 7900 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The JWT Legal Department Records date from 1936-1979, with the majority of materials dating from the 1950s. The collection primarily contains release forms, photographs and publications associated with JWT campaigns. The collection also contains routine legal contracts which list the terms of agreement between the client, talent and the J. Walter Thompson Company. Companies represented in the collection include Ford, Gillette, Kodak, Lever Brothers, Pacific Mills (Cocheco Manufacturing Company), Pan American , Quaker Oats, Radio Corporation of America (RCA), Seven-Up, Singer, and Uncle Ben's. Photographers mentioned or whose work appears in the collection include Richard Avedon, Ralph Bartholomew, Anton Bruehl, Horst, Otto Mayo, Valentino Sarra, and Francesco Scavullo.

Restrictions on Access: Materials may not be photocopied.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, materials may not be photocopied.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Consists of photographs and photostats of models as they often appeared in an advertisement. Attached to the images is a signed release by the model. The model releases are arranged alphabetically by client and then by model and date.

Alexander Smith, 1954, 1957
Box 1
Archie Campbell, 1957
Box 1
Major Wylie, 1955
Box 1
Ballantine, 1954
(5 folders)
Box 1
Fernando Arias, 1956
Box 1
Chesebrough Pond's, 1927-1959
(7 folders)
Box 2
Chesebrough Pond's, 1927-1959 (continued)
(10 folders)
Box 3
Chesebrough Pond's, 1927-1959 (continued)
(11 folders)
Box 4
Ford, 1953-1964
(8 folders)
Box 5
Lever Brothers, Lux, 1954-1973
(6 folders)
Box 6
Lever Brothers, Lux, 1954-1973 (continued)
(7 folders)
Box 7
Lever Brothers, Lux, 1954-1973 (continued)
(9 folders)
Box 8
Lever Brothers, Lux, 1954-1973 (continued)
(12 folders)
Box 9
Lever Brothers, Lux, 1954-1973 (continued)
(9 folders)
Box 10
Lever Brothers, Lux, 1954-1973 (continued)
(8 folders)
Box 11
Liebman Breweries, Inc., 1962-1963
Box 12
Donald W. Douglas, Jr., 1957
Box 12
Allen B. DuMont, 1957
Box 12
Richard Halliday, 1958
Box 12
Bob Hope, 1957
Box 12
Art Linkletter, 1958
Box 12
Pacific Mills, 1946-1955
(6 folders)
Box 12
Pharma-Craft Corporation, 1952-1954
(3 folders)
Box 12
Carroll Morrow, Jr., 1963-1964
Box 12
Pro-phy-lac-tic Brush Co., 1962
Box 12
Pearl S. Buck, 1965
Box 12
Erich Leinsdorf, 1965
Box 12
Mary Martin, 1965
Box 12
Otto Preminger, 1966
Box 12
Radio Free Europe, 1950-1956
Box 12
Norman Rockwell, 1965
Box 12
United Church Canvas, 1952-1954
Box 12
Donald O'Connor, Mitzi Gaynor, 1960
Box 12
Esther Williams, 1960
Box 12
U.S. Lines, 1951-1963
(7 folders)
Box 13
U.S. Lines, 1951-1963 (continued)
(7 folders)
Box 14
U.S. Lines, 1951-1963 (continued)
(8 folders)
Box 15
United States Treasury, 1952-1954
Box 16
Webb Young Trader, 1946-1947
Box 16
J.B. Williams Co., 1940-1952
Box 16

Contains photographs and photostats of models as they often appeared in advertisements. Attached to these images are signed releases by models. Items are arranged alphabetically by photographer and then by client and date.

Champion Spark Plugs, 1956
Box 2
Chesebrough Pond's, 1965-1966
Box 2
Ford, 1957-1958
Box 2
Owens Illinois Glass, circa1966
Box 2
Pacific Mills, 1955-1956
(2 folders)
Box 2
Singer, 1966
Box 2
Brillo, 1953-1954
(2 folders)
Box 2
Ballantine, 1954
Box 2
R.T. French, 1956
Box 2
J.B. Williams Co., 1955
Box 2
Chesebrough-Pond's, 1964
Box 2
Fieldcrest, 1956
Box 2
Lever Brothers, 1953
Box 2
Pacific Mills, 1953
Box 2
Scott Paper, 1958
Box 2
Singer, 1964-1965
Box 2
J.B. Williams Co., 1956-1957
Box 2
Wool Bureau, 1956, 1958
Box 2
Pacific Mills, 1955
Box 2
Lever Brothers, 1953
Box 2
Institute of Life Insurance, circa 1950s
Box 2
Chesebrough-Pond's, 1965
Box 2
Pacific Mills, 1954-55
(2 folders)
Box 2
Pan Am, 1967
Box 2
Burlington, 1956
Box 2
Wool Bureau, 1958
Box 2
Alexander Smith, 1954
Box 2

Contains an assortment of publications which required model releases, and especially Ford newsletters from the 1950s. The materials are arranged alphabetically by client and then by the name of the publication and date.

March...March...March...The Fifth Year of the March, 1959-1960
Box 18
Annual report, 1960-1961
Box 18
Clues, 1955-1966
(9 folders)
Box 18
Buyer's Digest, 1960-1966
(4 folders)
Box 18
Facts, 1956-1960
(5 folders)
Box 18
Ford News Flash, 1959-1960
(2 folders)
Box 18
Ford Owner Newsletter, 1963-1965
(3 folders)
Box 18
Ford Truck Times, 1970
Box 18
ABC of Beer Advertising, 1953
Box 18

Consists of two folders relating to JWT clients Pacific Mills and Kodak. The Pacific Mills folder contains files related to the introduction of contour sheets from the years 1949-1953. The Kodak folder details a marketing consideration from 1970. The folders were arranged alphabetically by client.

Kodak, Sid Olson, 1970
Box 19
Pacific Mills, reports, 1949-1953
Box 19

Series includes three black boxes with index cards of models used by the various clients. Items are arranged alphabetically by model in the first two boxes and by client (Kodak only) in the third box.

Abbott, Ruth--Hylan, James
Box 20
Ibsen, Leonore--Szore, Joseph
Box 21
Taconelli, Sergio Cavalla--Zwill, Adrianna (Kodak only), 1943-1949
Box 22

Includes routine legal contracts which list the terms of agreement between the client, talent and the J. Walter Thompson Company. They specify the length of the contract, the client and the date. The bulk of the contracts are in their original format and therefore have actual signatures of the talent. "Overscale" refers to the fact that these contracts remunerated above normal union scale wages.

Arnold Stang, 1965
Box 23
Phyllis Hyman, 1977
Box 23
Tom Bosley, 1976
Box 23
Roger Maris, 1969
Box 23
Pat Summerall, 1969
Box 23
Mr. and Mrs. McCluskey, 1970
Box 23
Cyril Ritchard, 1969
Box 23
Ann Flood, 1977
Box 23
John S. Palmer (Bud), 1971, 1976
Box 23
Marion Hailey, 1968
Box 23
Steve Lawrence/Edie Gorme, 1968
Box 23
Bob and Ray, 1969
Box 23
Jane Bizzell, 1971
Box 23
Rogue Brown, 1966
Box 23
Jack Christianson, 1966
Box 23
Sid Caesar, 1970
Box 23
Roy Clark, 1975
Box 23
Vic Damone, 1966-1967
Box 23
Ann Davis, 1966
Box 23
Art Devlin, 1966
Box 23
Fearsome Four, 1966
Box 23
John Fitch, 1970
Box 23
Ernie Ford, 1966
Box 23
Walt Frazier, 1970
Box 23
Jim Gibbons, 1966
Box 23
Harry Gilmar, 1966
Box 23
Buddy Greco, 1966
Box 23
Merle Haggard, 1976-1978
Box 23
Ron Kramer, 1966
Box 23
J.P. McCarthy, 1970
Box 23
Louis Nye, 1966
Box 23
Milt Plum, 1966
Box 23
Gene Rayburn, 1969
Box 23
Tom Ryan, 1976
Box 23
Chris Schenkel, 1963
Box 23
Serendipity Singers, 1966
Box 23
Jackie Stewart, 1978
Box 23
Wayne Walker, 1966
Box 23
Tommy Watkins, 1966
Box 23
James Whitmore, 1970
Box 23
Tammy Wynette, 1975-1976
Box 23
Henry Aaron, 1970
Box 23
Alou Bros., 1972
Box 23
Robert Bonds, 1971
Box 23
John Brodie, 1970
Box 23
Lenny Dawson, 1970
Box 23
Tom Gorman, 1972
Box 23
Ray Hodges, 1972
Box 23
Calvin Murphy, 1972
Box 23
Tony Oliva, 1972
Box 23
Jersey Joe Wolcott, 1972
Box 23
Rocky Graziano, 1969-1970
Box 23
Sugar Ray Robinson, 1969-1970
Box 23
Byron Carlson, 1965-1966
Box 23
Alfred Drake, 1970
Box 23
Don Adams, 1978
Box 24
Joanna Barnes, 1971
Box 24
George Burns, 1976
Box 24
Vicki Carr, 1977
Box 24
John Forsythe, 1971
Box 24
Burl Ives, 1977
Box 24
Peggy Lee, 1975
Box 24
Art Linkletter, 1969
Box 24
Janet Lynn, 1974
Box 24
Barry Manilow, 1975
Box 24
Elizabeth Montgomery, 1969
Box 24
Louis Nye, 1970
Box 24
Jesse Owens, 1972
Box 24
Vic Perry, 1972
Box 24
Carl Reiner, 1971-1972
Box 24
Don Scardino, 1977
Box 24
Spinners, 1975
Box 24
Burr Tillstrom, 1971
Box 24
Dick Van Dyke, 1970-1972
Box 24
Jane Fonda, 1965
Box 24
Patsy Kelly, 1978
Box 24
Cheryl Ladd, 1977
Box 24
Gillis McGill, 1965
Box 24
Betsy Palmer, 1971
Box 24
Pamela Powell, 1972
Box 24
Debbie Reynolds, 1964
Box 24
Sharon Tate, 1966
Box 24
Tony Randall, 1969
Box 24
Eva Gabor, 1964-1966
Box 24
David Madden, 1966-1967
Box 24
Wayne Tippit, 1966-1967
Box 24
Dom de Louise, 1970
Box 25
Mel Blanc, 1971
Box 25
John Carradine, 1969
Box 25
Peggy Fleming, 1970
Box 25
Patrick Fox, 1969
Box 25
Peter Graves, 1976
Box 25
Shari Lewis, 1972
Box 25
Ed Reimers, 1968
Box 25
Michael Rives, 1969
Box 25
Dick Weber, 1975
Box 25
Jon Charles Castaga, 1967
Box 25
Henry Clive, 1967
Box 25
Geary Decker, 1966
Box 25
Susan Dougherty, 1967
Box 25
Jim Galbraith, 1966-1967
Box 25
Elizabeth Josephson, 1967
Box 25
Robert Lamouroux, 1967
Box 25
Virginia and William Lock, 1960-1964
Box 25
Janice Pennington, 1966
Box 25
Annabel Popovic, 1966-1967
Box 25
Joe E. Roxx, 1966
Box 25
Society of Seven, 1969
Box 25
Cathy Steele, 1967
Box 25
Mel Allen, 1972
Box 25
Johnny Bench, 1971
Box 25
Joe Garagiola, 1968
Box 25
Curt Gowdy, 1968
Box 25
Gale Sayers, 1970
Box 25
Tom and Nancy Seaver, 1970
Box 25
Tom Ewell, 1969
Box 25
Don Adams, 1968
Box 25
Bruce Gordon, 1969
Box 25
David Huddleston, 1976
Box 25
Ted Lewis, 1968
Box 25
Vaughn Monroe, 1969
Box 25
Greg Morris, 1969
Box 25
Cyril Ritchard, 1969
Box 25
Danny Thomas, 1978
Box 25
Stephen Scott, 1970
Box 25
Myra Waldo, 1972
Box 25
Kristina Holland, 1970
Box 25
Jenna McMahon, Richard Clau, 1967
Box 25
Carol Morley, 1975
Box 25
Mae Questel, 1972
Box 25
Irwin Corey, 1968
Box 25
Geoffrey Holder, 1970
Box 25
Gary Middlecoff, 1966
Box 25
Don Ho, 1967
Box 25
Kate Smith, 1969-1970
Box 25
Orson Bean, 1971
Box 25
Ed McMahon, 1969-1971
Box 25
Christopher George, 1976
Box 25
Jeanne Evert, 1978
Box 25
Clint Howard, 1978
Box 25
Y.A. Tittle, 1966
Box 25
William Wyndom, 1970
Box 25
Robert Fuller, 1976
Box 25
Warren Hull, 1966
Box 25
Don McNeill, 1972
Box 25
Don Wilson, 1969
Box 25

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Advertising Vertical Files

Corporate Documentation

Domestic Advertisements Collection

Sidney Ralph Bernstein Company History Files

John F. Devine Papers

Dan Seymour Papers

Edward G. Wilson Papers

Preferred Citation

J. Walter Thompson Legal Department Records, 1936-1979, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Legal Department Records, were pulled from storage by the David M. Rubenstein Rare Book & Manuscript Library in 1986.

Processing Information

Processed by Ferriss Buck, July 1986

Encoded by Jessica Wood, March 2009

Accessions 2644, 32A9, 34A2, 34A1, 36A1, 6464, 6612, 68A1, 8107, 8648, 8858, 9578, 10363, 10365, 10396, 11165, 12180, 12180, 12874, 12882, 17038, 3342, 10277, 12337, 13006, 13746, 13777, 14295, 19029, 22586, 22588, 24764, 25789, 19396, 19397, 19400, 16063, 19432, 20851, 20912, 20945, 20963, 20964, 20965, 20966, 20967, 38A15, 63A22, 24707, 26821, 34A5, 37B16, 38A16, 39A26, 77A7 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.