DACS

jwtlondonbullen Inventory of the J. Walter Thompson Company. London Office. Terry Bullen Papers, 1979-2002 and undated Processed by: Jessica Wood; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003394370

Machine-readable finding aid derived from XML authoring program. Date of source: February 2011Processed by Jessica Wood, March 2010; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, February 2011 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. London Office. Terry Bullen Papers, 1979-2002 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. London Office. J. Walter Thompson Company. London Office. Terry Bullen Papers, 1979-2002 and undated Material in English 1.5 Linear Feet 800 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT London Office opened in 1899. Terry Bullen was an advertising executive at the JWT London Office who worked in New Business and as Director of Planning before retiring in 2001. The J. Walter Thompson Company London Office Terry Bullen Papers span the years 1979-2002 and consist primarily of presentations and research reports made by JWT. Clients represented include Allied Breweries, Ansell's Bitter (Carlsberg), Beconase (GlaxoSmithKline), British Airports Authority (BAA), Esso, Golden Wonder, Mr. Kipling, Tetley, and Warner Lambert Health Care. Also included are videocassettes, CD-R's and awards information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. London Office. Terry Bullen Papers, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The J. Walter Thompson Company. London Office. Terry Bullen Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Jessica Wood, March 2010

Encoded by Richard Collier, February 2011

Accession 2003-0262 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT London Office opened in 1899. Terry Bullen was an advertising executive at the JWT London Office who worked in New Business and as Director of Planning before retiring in 2001.

Collection Overview

The J. Walter Thompson Company London Office Terry Bullen Papers span the years 1979-2002 and consist primarily of presentations and research reports made by JWT. Clients represented include Allied Breweries, Ansell's Bitter (Carlsberg), Beconase (GlaxoSmithKline), British Airports Authority (BAA), Esso, Golden Wonder, Mr. Kipling, Tetley, and Warner Lambert Health Care. Also included are videocassettes, CD-R's and awards information.

Collection Arrangement

Collection is arranged into two series: Terry Bullen Papers, and Audiovisual Materials, alphabetically therein.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Bullen, Terry. J. Walter Thompson Company. J. Walter Thompson Company. London Office. Allied Breweries. British Airports Authority. Carlsberg bryggerierne. Esso UK (Firm) GlaxoSmithKline. Warner-Lambert Company. Advertising--History. Advertising--Great Britain--History. Advertising agencies. Advertising agencies--Great Britain. Advertising agencies--Great Britain--History. Advertising executives. Advertising executives--Great Britain. CD-Rs. Videocassettes. Bullen, Terry. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Colin Dawkins Papers

International Advertisements Collection

London Office Records

London Office. Sam Soper Papers

Newsletters

Publications

Thomas Sutton Papers

Contents of Collection Terry Bullen Papers, 1979-1999 and undated General 1 Effective Advertising: 8 Case Studies, 1980 Nov. Our Best Total Branding, 1999 Allied Breweries: Skol A presentation to Allied Breweries from JWT, 1985(2 folders) Presentation: Advertising Recommendations 1985-90, 1985 July Ansell's Bitter Advertising Recommendations to Ansell's Bitter, 1986 May BAA PLC Presentation of Corporate Advertising Proposals, 1990 May Research Study: Institutional Investors and Analysts in Great Britain, 1990 Research Study: Survey of Britain's Editors, 1990 Beconase Advertising and Media Strategy, 1994 Jan. Esso Building the Esso Brand for the 1990s: Exploratory Qualitative Research, 1990 Mar. Competitive Advertising Review of Petroleum Industry 1989-1991, 1991 2Corporate Press Advertising Survey (Report), 1991 Dec. Esso 1992 Campaign Development: Exploratory Qualitative Research, 1991 Dec. Esso 1992 Campaign Development: Exploratory Qualitative Research, 1992 Jan. JWT London Reponse to Esso Petroleum's Invitation to Bid for Retail, Corporate, and Lubricant Business, 1991 Sept.(2 folders) Presentation: Corporate Press Advertising Survey, 1991 Dec. Presentation: strategic, Media, and Creative Recommendations, 1991 Oct.(2 folders) Public Opinion Monitor, 1991 Oct. Public Opinion Monitor Review of New Format, 1992 Feb. Report: The Exclusion of the Third Inserted Advert, 1992 Jan. Research Study: Attitudes of Members of Parliament, 1991 Research study: Survey of Britain's Business and Financial Journalists, 1989 Eurotunnel 3 A Presentation to Eurotunnel from JWT London and Paris, undated(2 folders) Golden Wonder Crisps A Presentation of Advertising and Marketing Proposals, 1982 Feb. Mr. Kipling (brand of baked goods) Mr. Kipling: A Life, undated Tetley Bitter A Presentation on Tetley Bitter Advertising, 1988 Jan. Warner Lambert Health Care Benylin: A Record of the Presentation, 1988 Mar. Listermint: Rothermere Radio Research Award 1979: Establishing Radio's Contribution to the Effectiveness of the Sloosh, 1979 July Audiovisual Materials Originals 4 Mr. Kipling History Reel 1967-1991 (72 ads). 1991. Format: Umatic. TRT: 35:00 TTB 2001 Awards Highly Commended. Format: Powerpoint CD-R. 2002