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Guide to the J. Walter Thompson Company. London Office. Terry Bullen Papers, 1979-2002 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT London Office opened in 1899. Terry Bullen was an advertising executive at the JWT London Office who worked in New Business and as Director of Planning before retiring in 2001.

The J. Walter Thompson Company London Office Terry Bullen Papers span the years 1979-2002 and consist primarily of presentations and research reports made by JWT. Clients represented include Allied Breweries, Ansell's Bitter (Carlsberg), Beconase (GlaxoSmithKline), British Airports Authority (BAA), Esso, Golden Wonder, Mr. Kipling, Tetley, and Warner Lambert Health Care. Also included are videocassettes, CD-R's and awards information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company. London Office.
Title
J. Walter Thompson Company. London Office. Terry Bullen papers 1979-2002 and undated
Language of Material
English
Extent
1.5 Linear Feet, 800 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The J. Walter Thompson Company London Office Terry Bullen Papers span the years 1979-2002 and consist primarily of presentations and research reports made by JWT. Clients represented include Allied Breweries, Ansell's Bitter (Carlsberg), Beconase (GlaxoSmithKline), British Airports Authority (BAA), Esso, Golden Wonder, Mr. Kipling, Tetley, and Warner Lambert Health Care. Also included are videocassettes, CD-R's and awards information.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Effective Advertising: 8 Case Studies, 1980 Nov.
Box 1
Our Best Total Branding, 1999
Box 1
A presentation to Allied Breweries from JWT, 1985
(2 folders)
Box 1
Presentation: Advertising Recommendations 1985-90, 1985 July
Box 1
Advertising Recommendations to Ansell's Bitter, 1986 May
Box 1
Presentation of Corporate Advertising Proposals, 1990 May
Box 1
Research Study: Institutional Investors and Analysts in Great Britain, 1990
Box 1
Research Study: Survey of Britain's Editors, 1990
Box 1
Advertising and Media Strategy, 1994 Jan.
Box 1
Building the Esso Brand for the 1990s: Exploratory Qualitative Research, 1990 Mar.
Box 1
Competitive Advertising Review of Petroleum Industry 1989-1991, 1991
Box 1
Corporate Press Advertising Survey (Report), 1991 Dec.
Box 2
Esso 1992 Campaign Development: Exploratory Qualitative Research, 1991 Dec.
Box 2
Esso 1992 Campaign Development: Exploratory Qualitative Research, 1992 Jan.
Box 2
JWT London Reponse to Esso Petroleum's Invitation to Bid for Retail, Corporate, and Lubricant Business, 1991 Sept.
(2 folders)
Box 2
Presentation: Corporate Press Advertising Survey, 1991 Dec.
Box 2
Presentation: strategic, Media, and Creative Recommendations, 1991 Oct.
(2 folders)
Box 2
Public Opinion Monitor, 1991 Oct.
Box 2
Public Opinion Monitor Review of New Format, 1992 Feb.
Box 2
Report: The Exclusion of the Third Inserted Advert, 1992 Jan.
Box 2
Research Study: Attitudes of Members of Parliament, 1991
Box 2
Research study: Survey of Britain's Business and Financial Journalists, 1989
Box 2
A Presentation to Eurotunnel from JWT London and Paris, undated
(2 folders)
Box 3
A Presentation of Advertising and Marketing Proposals, 1982 Feb.
Box 3
Mr. Kipling: A Life, undated
Box 3
A Presentation on Tetley Bitter Advertising, 1988 Jan.
Box 3
Benylin: A Record of the Presentation, 1988 Mar.
Box 3
Listermint: Rothermere Radio Research Award 1979: Establishing Radio's Contribution to the Effectiveness of the Sloosh, 1979 July
Box 3
Mr. Kipling History Reel 1967-1991 (72 ads). 1991. Format: Umatic. TRT: 35:00
Box 4
TTB 2001 Awards Highly Commended. Format: Powerpoint CD-R. 2002
Box 4

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT London Office opened in 1899. Terry Bullen was an advertising executive at the JWT London Office who worked in New Business and as Director of Planning before retiring in 2001.

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. London Office. Terry Bullen Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The J. Walter Thompson Company. London Office. Terry Bullen Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Jessica Wood, March 2010

Encoded by Richard Collier, February 2011

Accession 2003-0262 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.