DACS

jwtmaherjohn Inventory of the J. Walter Thompson Company. John R. Maher Papers, 1970-1987 and undated Processed by: Molly Bragg; machine-readable finding aid created by: Molly Bragg The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003897164

Machine-readable finding aid derived from XML authoring program. Date of source: March 2010Processed by Molly Bragg, March 2010; finding aid encoded by Molly Bragg, David M. Rubenstein Rare Book & Manuscript Library, Duke University, March 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. John R. Maher Papers, 1970-1987 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. John R. Maher Papers, 1970-1987 and undated Material in English 3 Linear Feet 2100 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. John R. Maher was an executive for JWT specializing in corporate development as well as account management. The John R. Maher Papers date from 1974 through 1986, with the bulk of the material spanning 1985-1986, roughly the period during which Maher managed corporate development for JWT. The collection contains information regarding companies proposed for acquisition by JWT; details from the acquisition of Winona Research; research and presentations regarding the state of advertising in China; strategic planning information for JWT Group and its subsidiaries; as well as some information about mega mergers and so called mega agencies. The materials include correspondence, reports, news clippings, presentation slides, corporate logos, contracts, financial documents, revenue projections, and promotional brochures. Companies mentioned in the files include Hill & Knowlton; Gallop Organization; Kobs and Brady; Simmons Market Research Bureau; and Towers, Perrin, Forster & Crosby. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. John R. Maher Papers, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The J. Walter Thompson Company. John R. Maher Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.

Processing Information

Processed by Molly Bragg, March 2010

Encoded by Molly Bragg, March 2010

Accession 870330 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note March 9, 1932 Born, Brooklyn, NY 1953-1956 Served in U.S. Navy 1962 Account Supervisor, Benton & Bowles 1967 Director of Advertising and Promotion, Continental Airlines 1974 Account Director, J. Walter Thompson Company (JWT) 1976 General Manager, JWT Washington Office 1979 Deputy Manager, JWT North American Operations (New York Office) 1981 Senior Vice President, JWT Operations 1982 Group Account Director, JWT 1985 Placed in charge of Corporate Development, JWT Group 1986 Market Research Bureau (MRB Group) acquires Winona Research 1987 Elected Vice President of MRB Group Collection Overview

The John R. Maher Papers date from 1974 through 1986, with the bulk of the material spanning 1985-1986, roughly the period during which Maher managed corporate development for JWT. The collection contains information regarding companies proposed for acquisition by JWT; details from the acquisition of Winona Research; research and presentations regarding the state of advertising in China; strategic planning information for JWT Group and its subsidiaries; as well as some information about mega mergers and so called mega agencies. The materials include correspondence, reports, news clippings, presentation slides, corporate logos, contracts, financial documents, revenue projections, and promotional brochures. Companies mentioned in the files include Hill & Knowlton; Gallop Organization; Kobs and Brady; Simmons Market Research Bureau; and Towers, Perrin, Forster & Crosby.

Collection Arrangement

This collection of general office files is arranged alphabetically. There are four major topic areas within the collection: China, potential acquisitions, strategic planning and Winona Research. There are also several folders regarding the phenomenon of mega agencies and mega mergers wherein agencies continually acquire other agencies, research into expanding the JWT Company into the Southwestern United States, Kellogg company client report, start up documents for the MRB group, and presentations on USA brand leadership and the future of networks. Materials in all folders include general papers including notes, correspondence, presentations, revenue projections and clippings from newspapers and magazines. Other materials include black and white slides and artwork for logos.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Maher, John R., 1932- J. Walter Thompson Company. Hill and Knowlton, Inc. Simmons Market Research Bureau. Towers, Perrin, Forster & Crosby. Advertising agencies. Advertising agencies--United States. Advertising executives. Advertising--China. Advertising--China--History. Advertising agencies--Management. Consolidation and Merger of Corporations. Strategic Planning Slides. Logos. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials can be found in the following Hartman Cetner Collections of the J. Walter thompson Company Archives:

Biographical Information, 1916-1998, bulk 1960s-1980s

Frankfurt Office. Advertisements Collection, 1950-1991 and undated

Iconographic Collection, 1848-2005 and undated

Writings and Speeches, 1912-2000 and undated

Additional related material may be located in:

Bates Worldwide, Inc. Records, 1943-2003 and undated

Contents of Collection General Office Files, 1974-1986 (5 boxes)

Contains information regarding companies proposed for acquisition by JWT; details from the acquisition of Winona Research; research and presentations regarding the state of advertising in China; strategic planning information for JWT Group and its subsidiaries; as well as some information about mega mergers and so called mega agencies. Materials include correspondence, notes, reports, news clippings, presentation slides, logos, contracts, financial documents, revenue projections, and promotional brochures.

1 China, 1977-1986

Contains research materials on advertising in China, including news clippings; reports; materials related to preparing a trip to China; slides from a presentation given on advertising in China; and information about JWT client activity in China.

China research communications and planning, 1985-1986 China research materials, 1979-1985(2 folders) JWT Client Involvement in China and Communications Report, 1985 Presentation printouts and slides, 1985 Sept. 12 Advertising Review and Opportunities for JWT, report, 1985 June 21(2 folders) Roy Glah clippings and correspondence, 1977-1982 Hill and Knowlton lobbying, circa 1985 JWT Compant Germany, organizational research and evaluations, 1975-1986(2 folders) 2Kellogg: Compensation study and reports, 1985 Mega agency presentation and clippings, 1986 Mega agency presentation text and printed slides, 1986 Mega mergers, clippings and handwritten notes, 1974-1986 and undated MRB Group startup materials, correspondence, logo artwork, policies, planning and clippings, 1984-1986 and undated Network Television Today and Tomorrow speech, 1985 Potential acquisitions, 1981-1986

Contains information regarding companies JWT either considered or attempted to acquire. Acquisition papers include correspondence; company financial statements; revenue projections; authorization to negotiate acquisition forms; company research; clippings; acquisition strategy information; and promotional materials.

Gallop Organization acquisition papers, 1982-1985 Hank Meyers associates, Inc. acquisition papers, 1981-1986 Kobs and Brady acquistion papers, 1984-1986(2 folders) 3Krupp Taylor acquisition papers, 1984-1986 Overview of acquisition candidates, acquistion papers, 1985-1986(2 folders) Research for acquisition candidates, 1983-1985 Response Communications, Inc. acquisition papers, 1981-1985 Ted Thomas Associates, Inc. acquisition papers, 1982-1986 Towers, Perrin, Forster & Crosby acquistion papers, 1984-1986 William Douglas McAdams, Inc. acquistion papers, 1985-1986 Strategic planning, 1985-1986

Contains strategic planning and review documents and presentations regarding JWT Group and its subsidiaries.

Hill and Knowlton Strategic Plan for years 1986-1988, undated 4Investment research reports, background data, 1986(2 folders) JWT Company Marketing Plan for 1985-1987 and Strategic Review for Operations Committee meeting, 1985 JWT Company Strategic Plan and Review for 1985-1987, 1985 Sept. 17 JWT Company Strategic Plan presentation to Executive Committee, 1986 Aug.-Sept. JWT Group Strategic Plan for Board of Directors meeting, 1985 Dec. 3 JWT Group Strategic Review and Plan for Board of Directors meeting, 1985 Dec. 3 JWT Group Strategic Review, circa 1986 Lord, Geller, Federico, Einstein, Inc. Strategic Plan Review presentation, 1985 June 26 Simmons Market Research Bureau, Strategic Plan Review presentation, 1985 May 28 Texas expansion research and reports, 1983-1985 USA Brand Leadership Report, clippings, and notes, 1981-1984 5 Winona Research, 1982-1986

Contains acquisiton papers and contracts from the acquisition of Winona Research by JWT, including correspondence; company financial statements; revenue projections; authorization to negotiate acquisition forms; company research; clippings; acquisition strategy information; and promotional materials.

Acquistion papers and contracts, 1986 Company financial documents, 1982-1985 Due dilligence review by Price Waterhouse, 1986 Purchase agreement drafts, 1986(2 folders)