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Guide to the J. Walter Thompson Company. Burt Manning Papers, 1956-1988

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998).

Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Burt Manning papers 1956-1988
Language of Material
English
Extent
27.0 Linear Feet, 14,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Client conflicts, 1984
Box 1
Client presentations, 1974-1975
Box 1
Client security/confidentiality, 1984-1985
Box 1
Multinational accounts report, 1984
Box 1
Top-20 client lists, 1984-1985
Box 1
Various accounts summaries, etc., 1976
Box 1
Activision, 1984
Box 1
Allegheny Airline, 1976
(2 folders)
Box 1
American Greetings, 1984-1986
Box 1
American Red Cross, 1985
Box 1
Bali (blinds), 1985
Box 1
Baskin-Robbins, 1984-1986
Box 1
Bausch & Lomb, 1979
Box 1
Beatrice, 1984
Box 2
Burgenstock, 1978
Box 2
General, 1984-1987
(4 folders)
Box 2
5-Year Strategic Plan, 1976
Box 2
Advertising needs, undated
Box 2
Advertising to children, 1976-1977
(3 folders)
Box 2
Black franchisees, undated
Box 2
Burger King Club mailing, 1976
Box 2
Call reports and miscellaneous, 1976
Box 2
Creative briefing, 1977
Box 2
Creative Foods, 1986
Box 2
Creative pitch notes, 1976
Box 3
Magic, undated
Box 3
Memoranda, 1976
Box 3
Non-children, 1976
Box 3
Presentation notes and ideas, 1976 and undated
(2 folders)
Box 3
Report, 1976
(2 folders)
Box 3
Strategy, 1976
Box 3
Target Plan, 1976
Box 3
California Cooler, 1985
Box 3
Castle & Cooke, 1984-1985
Box 3
Chevron, 1984-1987
(4 folders)
Box 4
Christian Dior, 1984-1985
Box 4
Computerland, 1984-1985
Box 4
Coors, 1984-1985
Box 4
Dean Witter, 1984-1985
Box 4
Dole, 1986
Box 4
Eckerd Drug, 1986
Box 4
Emery Worldwide, 1984
Box 4
General, 1974-1977
(2 folders)
Box 5
Clippings, 1976
Box 5
General, 1984-1986
(1-4 of 6 folders)
Box 5
General, 1984-1986
(5-6 of 6 folders)
Box 6
Europe, 1983-1986
Box 6
Jackie Stewart, 1986
Box 6
Joseph Schulte, 1986
Box 6
Presentation, undated
Box 6
Refocusing the Spotlight on Ford, 1984
Box 6
Robert Rewey, 1984-1985
Box 6
Strategic Factors Affecting Advertising Planning in the Next Five Years, undated
Box 6
Taurus, 1984
Box 6
The Role of Market Communications in Selling Automobiles, 1971
Box 6
Worldwide, 1986
Box 6
Freddie Mac, 1984-1985
Box 6
Forum for Freedom (Statue of Liberty advertisement), 1986
Box 7
General, 1984-1985
(3 folders)
Box 7
International, 1984
Box 7
General, 1983-1987
(1-4 of 9 folders)
Box 7
General, 1983-1987
(5-9 of 9 folders)
Box 8
Account review, 1985
Box 8
Agency review, 1986
Box 8
Brief, 1986
(2 folders)
Box 8
Marketing profile, 1986
Box 8
Presentation, 1986
Box 9
Spacenet, 1985
Box 9
Health & Tennis Corporation, 1984-1986
Box 9
Hewlett-Packard, 1984
Box 9
H. J. Heinz, presentation notes, undated
Box 9
Holiday Inns, last month of relationship, 1975
Box 9
Hyatt, 1985-1986
Box 9
IBM, 1985-1986
(3 folders)
Box 9
General, 1975
Box 10
Planning, 1975
Box 10
Isacomm/Meeting Channel, 1984
Box 10
Johnson & Johnson, 1985
Box 10
General, 1977-1981
(2 folders)
Box 10
Project U, 1978
Box 10
Kellogg's, All-Bran, 1985-1986
Box 10
Kodak, 1984-1986
(2 folders)
Box 11
General, 1984-1987
Box 11
Cheese, 1984
Box 11
Increasing Cheese Consumption, 1984
Box 11
Kraft/ADA Cheese Project, 1984
Box 11
Mike Miles, 1986
Box 11
Lever Brothers, 1974-1986
(3 folders)
Box 11
General, 1985-1986
Box 12
Briefing, 1985
Box 12
Mattel/Fisher-Price, 1984-1986
Box 12
General, 1984-1986
(1-7 of 13 folders)
Box 12
General, 1984-1986
(8-13 of 13 folders)
Box 13
Beer Exec's Year in Review, 1984
Box 13
Burt Reynolds, 1985
Box 13
Counterattack, undated
Box 13
De la Cruz & Goachet (Puerto Rico), 1986
(2 folders)
Box 14
Imact American Beer Market Review and Forecast, 1982, 1984
(2 folders)
Box 14
Miller High Life, 1984-1985
(2 folders)
Box 14
Miller High Life Marketing Review, 1984
Box 14
Research, 1984
Box 14
Scripts and proposals, 1984
Box 14
Summary of Learning to Date, 1984
Box 15
The Miller Legacy, undated
Box 15
U.S. Beer Market Overview, 1985
Box 15
National Alliance Against Violence, 1985
Box 15
Nabisco, 1984-1986
Box 15
Nestle/Rowntree, 1984-1986
Box 15
Norfolk Southern, 1985-1986
Box 15
Northern Telecom, undated
Box 15
General, 1983-1985
Box 15
25th Anniversary, 1985
Box 15
Pacific Stereo, 1977-1978
Box 15
Fact Book, undated
Box 15
Overall Advertising Plan, 1978
Box 15
TWA and other competitors, 1976
Box 15
Paramount, 1986
Box 15
General, 1983-1986
(2 folders)
Box 16
Menudo (music group), 1983-1984
Box 16
Use of :15 Commercial Units, 1985
Box 16
Philip Morris, 1985-1986
Box 16
Pillsbury, 1985-1986
Box 16
General, 1978-1986
(2 folders)
Box 16
General, 1973-1975
(1-3 of 4 folders)
Box 16
General, 1973-1975
(4 of 4 folders)
Box 17
Complete Pancake Mix, 1973-1975
Box 17
Creative, 1973-1974
Box 17
French Toast, 1974
Box 17
Frozen Pancake Batter, 1971-1975
Box 17
Frozen Waffles, 1975-1976
Box 17
Frozen Waffles/French Toast, 1973-1975
Box 17
Jumbo Waffles, 1973-1974
Box 17
Pancake Batter, 1975
Box 17
Pancake Mix, 1973-1975
Box 17
Quick Bread, 1976
Box 17
Thicker Syrup, 1972-1974
(2 folders)
Box 17
T-Plan, 1975
Box 18
Waffles and French Toast creative, 1973
Box 18
Whole Wheat Pancakes, 1974-1975
Box 18
Cat food presentation (JWT Toronto), 1973
Box 18
Compensation, 1976
Box 18
Creative reviews, 1973-1974
Box 18
Biskit, 1972-1974
Box 18
Burger Line, 1972-1975
Box 18
Burger-n-Egg Flavor, 1973-1974
(3 folders)
Box 18
Burger-n-Egg Flavor scripts, 1973-1974
Box 19
Burger Time, 1976
Box 19
Canned dog food, 1973-1974
Box 19
Cheese-flavored burger, 1973
Box 19
Chicken flavor, 1973
Box 19
Creative (Includes theme song), 1973-1976
(4 folders)
Box 19
Diet Ration, 1972-1974
Box 19
Dog food creative direction, 1973
Box 19
Government-Inspected campaign, 1973-1974
(5 folders)
Box 20
Liver Flavor, 1975
Box 20
Maintenance campaign, 1973-1976
(2 folders)
Box 20
My Dog, theme song, 1974
Box 20
Price-Value campaign, 1974
Box 21
Puppy Food, 1973-1974
(3 folders)
Box 21
Puppy food creative exploration, 1974
Box 21
Research, 1972-1974 and undated
(2 folders)
Box 21
Scripts, 1972-1973
Box 21
Semi-Moist/Dry, 1974-1975
Box 21
Special Cuts, 1974
Box 21
Spots, 1973
Box 21
Tender Chunks/Big Chew (Project Ed), 1974-1976
(2 folders)
Box 21
Location of account, 1976
Box 22
Meat Extender (textured soy protein), 1974
Box 22
Memoranda, 1973-1974
Box 22
New products, 1974-1977
Box 22
Positioning presentation [FRAGILE], 1974
Box 22
Premium Beef Extender, 1973-1974
(4 folders)
Box 22
Proposal (Canter Achenbaum Heekin), 1976
Box 22
Creative, circa 1973
Box 22
Flavour Morsels (JWT Toronto), 1973
(1 of 4 folders)
Box 22
Flavour Morsels (JWT Toronto), 1973-1974
(2-4 of 4 folders)
Box 23
R.T. French, 1985-1986
Box 23
General, 1985
Box 23
Business Building/New Products, 1984
Box 23
Rockefeller Center, 1983-1984
Box 23
Ryder Truck Rental, 1984-1986
(2 folders)
Box 23
General, 1984-1985
Box 23
Edge Shaving Gel, 1984
Box 23
General, 1974-1975
Box 23
Attitude study, 1974
Box 23
Lady Scott, 1973-1975
Box 23
Napkins, 1972-1974
Box 24
Presentation notes and ideas, undated
Box 24
Research, 1973-1974
Box 24
Scottowels, 1973
Box 24
Viva napkins, 1975
Box 24
Windblossoms, 1974
Box 24
Sears, 1984-1985
Box 24
General, 1984-1985
Box 24
Presentation, 1986
Box 24
Situation analysis, 1984
Box 24
Standard Brands, 1978
Box 25
General, 1975
Box 25
Oil Treatment, 1975-1976
(2 folders)
Box 25
General, 1984-1985
Box 25
Brand promotions, 1985
Box 25
Cocoon (film) marketing, includes Tom Benedek screenplay, 1984-1985
Box 25
David Weitzner correspondence, 1985-1986
Box 25
Enemy Mine (film), includes Edward Khmara screenplay, 1984-1985
Box 26
Historical Overview: Service and Financial Considerations, 1985
Box 26
Rhinestone/Olympic Film, 1984
Box 26
Toys R Us, 1982-1984
Box 26
Union Carbide, 1985
Box 26
US Air, 1984-1986
Box 26
General, undated
Box 26
Review, 1984-1985
Box 26
Wall Street Journal, 1984
Box 26
General, 1984-1985
Box 26
Presentation, 1984
Box 26
1986 in Review, 1986
Box 27
Adizes Method of Management Seminar, 1985
Box 27
Board of Directors, 1986
Box 27
Committee to Improve Advertising, 1984-1986
Box 27
Committees, 1985-1986
Box 27
Creative Committee, 1986
Box 27
Meeting, 1982-1986
(1-4 of 7 folders)
Box 27
Meeting, 1982-1986
(5-7 of 7 folders)
Box 28
Miscellaneous, 1986
(2 folders)
Box 28
Salary questionnaire, 1984
Box 28
General, 1985
Box 28
ADDY Awards, 1983-1984
Box 28
Acquisitions, 1984-1986
Box 28
Adams-Russell/Cable Shop, 1981
Box 28
Advertising Age Agency Report, 1985-1986
Box 28
Advertising Management Group, 1986
Box 29
AEF (Advertising Educational Foundation), 1984
Box 29
Affirmative action, 1986
Box 29
Agency compensation, 1984
Box 29
General, 1985
Box 29
Meeting, 1986
Box 29
Audio, Video and Presentation Services at JWT, 1985
Box 29
Bess Myerson (celebrity), 1973-1974
Box 29
Board of Directors, 1978-1986
(1-3 of 9 folders)
Box 29
Board of Directors, 1978-1986
(4-9 of 9 folders)
Box 30
Brand management, 1984
Box 30
Burton-Campbell/Tucker Wayne (agencies), 1984-1986
Box 30
BUY (Brand Utility Yardstick) Study, 1980
Box 31
Carr Communications, 1986
Box 31
Charles Balestrino, undated
Box 31
Client invitations, Worldwide Operating Committee Reception, 1984
Box 31
Clippings, 1967-1977
(9 folders)
Box 31
Code name Elizabeth Taylor, 1985
Box 31
Communications plans, 1975-1977
Box 31
Compensation policies, 1984-1986
Box 31
Competitive agencies, 1985-1986
(3 folders)
Box 32
Comptroller Department Monitoring Report, 1986 Feb.
(2 folders)
Box 32
Congratulatory letters, 1975
Box 32
Consumer Behavior Unit, 1985
Box 32
Consultants, 1984-1986
Box 32
Corporate contributions, 1984-1986
Box 32
Creative Assessment Committee, 1980
Box 33
Creative awards, 1985-1986
(2 folders)
Box 33
Creative Directors' Meeting, 1978
Box 33
Creative library, 1984-1986
Box 33
Creative Review Board--Miles, One-A-Day Vitamins, [NO PHOTOCOPYING]1976
Box 33
Creative Review Job Squad, 1972
Box 33
Creative Standards Committee, 1984
Box 33
Dinner/Occasion acceptances and regrets, 1986
(2 folders)
Box 33
Evaluation of new copy submissions, undated
Box 33
Financial, 1985-1986
Box 33
Flame of Truth Award dinner, 1980
Box 33
Gallagher Report, 1985
Box 33
Guide to Job Performance Appraisal Program, undated
Box 33
In-House agency proposal, undated
Box 33
International transfer policy, undated
Box 34
J. Walter advertisements, 1986
Box 34
J. Walter USA communications preliminary outline, 1984
Box 34
JWT/Coopers & Lybrand study, 1985
Box 34
5-Year History Income Statement, 1980-1984, 1985
Box 34
Administration, 1984-1986
(2 folders)
Box 34
Marketing plan for 1985-1987, undated
Box 34
Keith Reinhard (Needham Harper), 1985
Box 34
Kobs & Brady (direct marketing agency), 1985-1986
Box 34
Legal matters, 1984-1986
Box 34
Handbook for Star-Reachers, circa 1957
Box 34
Memoranda, 1960-1966
(1 of 2 folders)
Box 34
Memoranda, 1960-1966
(2 of 2 folders)
Box 35
Trial (Virginia Richmond v. Schlitz), 1971
Box 35
Life Magazine 50th Anniversary Issue, correspondence, 1986
Box 35
Management Committee, undated
Box 35
Management Incentive Plan (MIP), 1978
Box 35
Management succession, 1984-1986
(5 folders)
Box 35
Marketing Counselors, Inc., 1973
Box 35
General, 1985-1986
Box 35
Case histories, 1984
Box 35
Minority media, 1985
Box 35
Spot media--Press statement on Price Waterhouse report, 1986
Box 35
Memoranda, 1973-1986
(7 folders)
Box 36
Monitoring report, 1985
Box 36
Multinational, 1984-1986
Box 36
Notes and miscellaneous, 1971-1979
(2 folders)
Box 37
Asia/Pacific, 1986
Box 37
Atlanta, 1984-1986
(2 folders)
Box 37
Caracas, exhibit, 1985
Box 37
General, 1984-1986
(2 folders)
Box 37
Internal audit, 1985
Box 37
Monthly Manager's Assessment, 1985
Box 37
Project Hero (Lloyd Stein), 1984
Box 37
General, 1984-1986
Box 38
Internal audit, 1985
Box 38
Monthly Manager's Assessment, 1986
Box 38
Europe, 1985
Box 38
Monthly Manager's Assessment, 1984-1986
(2 folders)
Box 38
Office review, 1985
Box 38
Latin America, 1985-1986
Box 38
General, 1984-1986
(2 folders)
Box 38
Internal audit, 1984
Box 38
Monthly Manager's Assessment, 1986
Box 38
General, 1984-1985
Box 39
Annual assessment, 1975
Box 39
Client contact list, 1984
Box 39
Creative Department, 1977
Box 39
Legal matters, 1974-1978
Box 39
Manager's assessment, 1985-1986
Box 39
Marketing plan, 1972, 1976
(2 folders)
Box 39
Memoranda, 1974-1976
Box 39
Television production, 1975
Box 39
General, 1984-1986
Box 39
Internal audit, 1986
Box 40
Employee Attitude Study--Action Programs, 1986
Box 40
Financial History 1979-1984, 1985
Box 40
Monthly Manager's Assessment, 1986
Box 40
General, 1985
Box 40
Business and Communications Plan, 1978
Box 40
Various offices, manager's assessments, 1977, 1982
(2 folders)
Box 40
General, 1984-1986
Box 40
Monthly Manager's Assessment, 1986
Box 40
Planning, 1985-1986
Box 40
Political Action Committee, 1984
Box 40
Political contribution policy, 1985
Box 40
Price Waterhouse representation letter, 1986
Box 40
Professional development, 1976
Box 40
Professional Incentive Plan (PIP), 1985-1986
Box 40
Profile of Bert Metter, 1978
Box 40
Public relations, 1984-1986
Box 40
Publications, 1985-1986
Box 41
General, 1984-1986
Box 41
15-Second Commercials, 1984
Box 41
Harris Study of Advertising Agencies, 1984
Box 41
JWT Employee Attitude Study, 1984
Box 41
JWT image studies, 1984
Box 41
SRI agency audit and survey, 1985
(2 folders)
Box 41
Research Conference, 1975
(2 folders)
Box 41
Review Board Procedures, 1972
Box 41
Selling/Advertising to men--case histories, circa 1980
Box 41
Skills Inventory Database, 1985-1986
Box 42
Staffing and job descriptions, 1975
Box 42
Stress management programs, 1984
Box 42
General, 1985
Box 42
Deltakos, 1984-1986
Box 42
Dialog Division, 1974
Box 42
Monthly Manager's Assessment, 1986
Box 42
USA Symposium, 1985
Box 42
Hill & Knowlton, 1985-1986
Box 42
Hispania, 1985-1986
Box 42
J. Walter Direct, 1985-1986
Box 42
J. Walter Thompson Direct, 1985
Box 42
JWT Healthcare Group, 1986
Box 42
Lord Geller Federico Einstein (LGFE), 1985
Box 42
Soskin Thompson, 1984-1986
Box 42
General, 1985-1986
(2 folders)
Box 43
Advertising Manual, 1986
Box 43
Task force, 1985
Box 43
Tennis Hall of Fame, 1985
Box 43
T-Plan, 1975
Box 43
T-Plan presentation, undated
Box 43
Travel policies, 1985
Box 43
U.S. retirement benefits memo, 1978
Box 43
Video storyboards, 1984-1986
Box 43
Wall Street Journal luncheon, 1986
Box 43
Write if You Want Work advertising campaign, 1984-1985
Box 43
Zapping, 1984-1986
(2 folders)
Box 43
Acme Markets, 1986
(2 folders)
Box 44
Burger King, 1976
Box 44
Coldwell Banker, 1983-1985
(2 folders)
Box 44
Creative staff experience by product category, undated
Box 44
Mastercard, 1984
Box 44
McDonald's, 1975-1976
Box 44
Miscellaneous notes, undated
(2 folders)
Box 44
New business campaign, JWT Copenhagen, 1973
Box 44
New business report, 1985
Box 44
Presentations on new business processes, 1979-1986
Box 44
RJR/Philip Morris, 1987
Box 45
Schlitz, 1978
(3 folders)
Box 45
Six Flags, 1984
Box 45
Unnamed client, corporate name development, 1977
Box 45
1986 Review (Joe O'Donnell), 1986
Box 45
Advertising Planning, 1972, 1977 and undated
(2 folders)
Box 45
An Agency Looks at Direct Mail (Dan Seymour), 1968
Box 45
ANA (Association of National Advertisers) speech, 1986
(2 folders)
Box 45
ARF (Advertising Research Foundation) speech, 1979
Box 45
Atlanta Ad Club, 1985
Box 45
Baby Boom Generation: Fact or Fiction?, undated
Box 45
Beer speech, circa 1977
Box 45
Burke Copy Research, 1973
Box 45
China presentation, 1985
Box 45
Consumerism at the Crossroads (Sentry Insurance), circa 1977
Box 46
Consumerism notes, undated
Box 46
Copy Testing: For What? For Whom? (Shirley Young), 1977
Box 46
Creative presentation materials, undated
Box 46
Don't Tell ME the Risks of Smoking, 1975
Box 46
Draft position paper on cigarette advertising, undated
Box 46
Executive interview, 1976
Box 46
Experimental Research on the Effects of TV Clutter (Michael Ray and Peter Webb), 1976
Box 46
Flippers--Changes in the Way Americans Watch TV, undated
Box 46
Forget the Product Life Cycle Concept! (Nariman Dhalla and Sonia Yuspeh), 1976
Box 46
Gadfly (George Orwell, Why I Write; Saul Bellow, Deep Readers of the World Beware!), 1959 May-June
Box 46
Great Expectations (Arnold Grisman), 1978
Box 46
Group dynamics, notes, 1971-1974 and undated
Box 46
How a Creative Man Uses Research to Sell, undated
Box 46
How Advertising Works (Grey Advertising), 1968
Box 46
How to Create Good Advertising (David Ogilvy), typescript, 1956
Box 46
How to Get a Better Return on Your Advertising Investment (Charlotte Beers), 1974
Box 46
How to Get Research Thinking into the Creative Act, 1975
Box 46
How to Get the Best from Your Advertising Agency (Robin Restall), 1985
Box 46
Ideas and Ideals: A Farewell Memorandum from Arthur E. Tatham, 1973
Box 46
Inspiration and Perspiration, undated
Box 46
It Doesn't Take an Ugly Goose to Lay a Golden Egg (James Jordan), 1976
Box 46
J. Walter Thompson USA, Super Bowl XIX and the Million Dollar Minute, 1985
Box 46
JWT Chicago Review System, 1966
Box 46
Key Financial Problems in Advertiser-Agency Relationships (Phillip Schaff), 1963
Box 46
Leadership at JWT, 1978
Box 46
Life Study of Psychographics (Alan Nelson), 1969
Box 46
Love Times, 1976
Box 46
Media Report: Advertising and Spanish Speaking Americans, 1974
Box 47
Media Report: Primetime Network Television Schedule, 1974
Box 47
Memo re Roper Report 78-3 (Rena Bartos), 1973
Box 47
North American Seminar, 1975
Box 47
Observations on Australian Advertising (Don Robertson), 1978
Box 47
On the Difference Between Taking One's Work Seriously, and Taking Oneself Seriously (Andrew Kershaw), 1976
Box 47
Our Creative Disciplines, undated
Box 47
Presentation drafts and notes, 1976-1977 and undated
(4 folders)
Box 47
Presentation to Tom Wyman, CBS, 1980
Box 47
Problems of the Creative Department, undated
Box 47
Product Life Cycle notes, undated
Box 47
Professional Crimes at JWT (Robert Sturtevant), 1975
Box 47
Professional Development at J. Walter Thompson, 1985
Box 47
Protective Services Market, undated
Box 47
Ralph Nader's Magnificent Fallacy, undated
Box 47
Red Cross, 1976
Box 47
Remarks by Granger Tripp, 1977
Box 47
Remarks on Regulation of Advertising Sweetened Products to Children (Kenneth Mason, Quaker Oats Company), undated
Box 47
Reshaping JWT for Future Needs and Opportunities, 1978
Box 47
Roots--Communication, 1981
Box 47
Standard Brands Marketing Seminar: Getting Better Advertising, Developing Brand Advertising (Stuart Shaw), 1978
Box 47
Stimulus and Response, 1975
Box 47
Stimulus and Response (JWT Flagship articles by Bill Siebert, Terry Boyle, Donald Evanson, Bella Manalo), 1975
Box 47
The 1980s: An Advertising Perspective, 1981
Box 47
The Advertising Development Process, undated
Box 47
The American Consumer: Myth and Reality, 1977
Box 47
The Business of Acquiring New Business, undated
Box 47
The Consumer's New Reality (Joel Baumwoll), 1976
Box 48
The Effect of Current and Future Economic Development on Advertising and Marketing, 1974
Box 48
The New American Consumer, 1985-1987
(4 folders)
Box 48
The New Media, 1980
Box 48
The Thompson Edge, layout draft, undated
Box 48
The U.S. Multinational Advertising Agency and Public Policy (Arnold Weinstein), 1977
Box 48
The Uses and Abuses of Survey Research in Advertising Regulation (Joel Baumwoll), 1976
Box 48
The Uses of Ideology for Environmental Analysis (G.C. Lodge), undated
Box 48
To the Organization, From John O'Toole, 1976
Box 48
Trends in American Advertising (Don Johnston), 1980
Box 48
Trends in the Cost of Advertising Messages (Robert Coen, McCann Erickson), undated
Box 48
Trends in U.S. Advertising, 1980
Box 48
Under New Management (Jwt publication), undated
Box 48
Untitled speech, 1976 and undated
(2 folders)
Box 48
Untitled speech on creativity, circa 1988
Box 48
Welcome to Fort Lauderdale (Unique Maps), undated
Box 48
What is a Good Magazine Ad? (Jack Cronin), 1974
Box 48
What JWT Stands For, undated
Box 48
What's It Like for a Creative Person at JWT?, draft, undated
Box 48
Where JWT Stands Today, undated
Box 48
Carr Capabilities presentation. 1986. Umatic.
Box AV1
Untitled. No. 1, Burt and Jack P., 9 am-10am. 1985 Nov. 12. Audio cassette.
Box AV1
Untitled. No. 2, 3, 11 am-12 pm. 1985 Nov. 12. Audio cassette.
Box AV1
Untitled. No. 4, 5, 1:30 pm-4 pm. 1985 Nov. 12. Audio cassette.
Box AV1
Untitled. No. 6, 4 pm-6:30 pm. 1985 Nov. 12. Audio cassette.
Box AV1
Gravy Master, 1974
Box OV1
Quaker Oats, Puss 'n Boots Flavor Morsels, plus articles on cats, 1973 and undated
Box OV1
STP Corporation, storyboards, circa 1975
Box OV1
Cartoon: All Those Opposed, Signify By Saying I Quit (Van), undated
Box OV2
GTE Sprint, storyboards, 1986
Box OV2
Miller Brewing, How People Choose Between Brands of Beer, transparencies, undated
Box OV2
Various accounts, Direct Margin Report, 1984
Box OV2
Personnel-related correspondence [Closed until 2027.], 1984-1987
Box R1

Historical Note

Chronology List

DateEvent(s)
1931 May 31Burton Manning born
1949-1950Attended the University of Illinois
1955Copy writer, Wieboldt Department Store
1956Brook Smith French & Dorrance (Detroit)
1958Leo Burnett
1966Associate Creative Director, Leo Burnett; Later in year hired as Copy Supervisor, JWT Chicago. Credited with slogan for Schlitz: When You're Out of Schlitz, You're Out of Beer
1970Senior Vice President, Co-Creative Director, JWT Chicago
1972Transferred to JWT New York
1974Creative Director, JWT New York; elected to Management Committee
1977Executive Vice President, Executive Creative Director, JWT New York; named Vice Chairman of JWT
1980Chairman and Chief Executive Officer, JWT USA
1986Resigned from JWT USA to become Partner and Chairman of the Executive Committee, Jordan Case Taylor & McGrath (renamed Jordan Manning Case Taylor & McGrath
1987Returned to JWT as Chairman and Chief Executive Officer
1989Named AdWeek Executive of the Year
1995Chairman, American Association of Advertising Agencies; and Director of the Advertising Council
1995Elected to National Sales and Marketing Hall of Fame
1998Retired from JWT; named Chairman Emeritus; elected to Advertising Hall of Fame

In addition, Burt Manning has served as a trustee for the New School for Social Research; Neuroscience Research Foundation; and the Museum of Television and Radio. He is past Director of the Advertising Education Foundation; the National Actors Theatre; Bob Hope Institute for Heart Research; the National Council for Depressive Illness; and the American Shakespeare Theater. He was a member of the Madison Council Chamber of Commerce. Manning holds an Honorary Doctorate in Fine Arts from the Pratt Institute.

Subject Headings

Related Material

Related materials may be found in the following J. Walter Thompson Company collections held in the Hartman Center:

Account Files

Domestic Advertisements

International Offices

New Business Records

Preferred Citation

[Identification of item], J. Walter Thompson Company. Burt Manning Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Burt Manning Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1993.

Processing Information

Processed by Richard Collier, March 2014

Encoded by Richard Collier, March 2014

Accession 1993-0013 is described in this collection guide.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.