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[Identification of item], J. Walter Thompson Company. Marketing Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company. Marketing Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 2000.
Processed by Lisa Stark
Completed April 28, 2000
Encoded by Ming Guo and Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
Company founded in NY in 1864. The archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms. These files came from the New York Office's Information Center.
Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.