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Guide to the J. Walter Thompson Company. Memoranda, 1915-1999

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States.

JWT Memoranda cover the years 1915-1999 and include desk-to-desk communications collected by the New York Office Information Center and the New York International Department, along with other materials originating primarily in the New York and Chicago offices. The materials primarily include communications distributed from JWT management to staff, and cover a range of topics including new business acquisitions, account losses, company benefits, social and charitable events, staff and office changes, promotions and retirements, and commentary on articles appearing in the news media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Memoranda 1915-1999
Language of Material
English
Extent
9.34 Linear Feet, 6700 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

JWT Memoranda cover the years 1915-1999 and include desk-to-desk communications collected by the New York Office Information Center and the New York International Department, along with other materials originating primarily in the New York and Chicago offices. The materials primarily include communications distributed from JWT management to staff, and cover a range of topics including new business acquisitions, account losses, company benefits, social and charitable events, staff and office changes, promotions and retirements, and commentary on articles appearing in the news media.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Unpublished materials are closed to non-JWT researchers for fifteen years from the date of creation.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1915 Sept., 1924 Oct.-1945 May
Box 1
1946-1954
Box 1
1954-1955
Box 1
1955-1956
Box 1
1957
Box 1
1958
Box 1
1959
Box 1
1960
Box 1
1961
Box 1
1962
Box 1
1963
Box 2
1964
Box 2
1965
Box 2
1966
Box 2
1967
Box 2
1968
Box 3
1969
Box 3
1970
Box 3
1971
Box 3
1972
Box 3
1973
Box 3
1974
Box 4
1975
Box 4
1976
Box 4
1977
Box 4
1978
Box 4
1979
Box 5
1980
Box 5
1981
Box 5
1982
Box 5
1983
Box 5
1984
Box 6
1985
Box 6
1986
Box 6
1986 (continued)
Box 7
1987 Jan.-Mar.
Box 7
1987 Nov.-1988 June
Box 7
1988 July-1989 June
Box 7
1989 July-1990 June
Box 7
1991 May-July
Box 7
1991 Aug.-1992 Feb.
Box 7
1995
Box 7
1958-1970
Box 8
1971-1973
Box 8
1973-1975
Box 8
1980-1982
Box CH1
1983
Box CH1
1984
Box CH1
1985
Box CH1
1986
Box CH1
1987
Box CH1
1987 (continued)
Box CH2
1988
Box CH2
1991
Box CH2
1991 (continued)
Box CH3
1992
Box CH3
1993
Box CH3
1993 (continued)
Box CH4
1994
Box CH4
1995
Box CH4
1996
Box CH6
1997
Box CH7 [RESTRICTED]
1998
Box CH7 [RESTRICTED]
1999
Box CH7 [RESTRICTED]
1978
Box NY1
1979
Box NY1
1980
Box NY1
1981
Box NY1
1982
Box NY2
1983
Box NY2
1984
Box NY2
1985
Box NY3
1986
Box NY3
1987
Box NY3
1988
Box NY4
1989
Box NY4
1990
Box NY4
1991
Box NY5
1992
Box NY5
1993
Box NY5
1994
Box NY6
1995
Box NY6
1996
Box NY6
Worldwide office address lists, 1989-1993
Box NY7

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Chicago Office Records

New York Office Records

Corporate Documentation

Newsletters

Publications

Staff Meeting Minutes

Writings and Speeches

Preferred Citation

[Identification of item], J. Walter Thompson Company. Memoranda, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Memoranda were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987, with additions in subsequent years.

Processing Information

Processed by Jessica Wood, April 2009

Encoded by Jessica Wood, December 2009

Accessions 1993-0214, 1999-0301, 2001-0124 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.