Inventory of the J. Walter Thompson Company. Memoranda, 1915-1999
Abstract
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States.
JWT Memoranda cover the years 1915-1999 and include desk-to-desk communications collected by the New York Office Information Center and the New York International Department, along with other materials originating primarily in the New York and Chicago offices. The materials primarily include communications distributed from JWT management to staff, and cover a range of topics including new business acquisitions, account losses, company benefits, social and charitable events, staff and office changes, promotions and retirements, and commentary on articles appearing in the news media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- J. Walter Thompson Company.
- Title
- J. Walter Thompson Company. Memoranda, 1915-1999
- Language of Material
- English
- Extent
- 9.34 Linear Feet, 6700 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
JWT Memoranda cover the years 1915-1999 and include desk-to-desk communications collected by the New York Office Information Center and the New York International Department, along with other materials originating primarily in the New York and Chicago offices. The materials primarily include communications distributed from JWT management to staff, and cover a range of topics including new business acquisitions, account losses, company benefits, social and charitable events, staff and office changes, promotions and retirements, and commentary on articles appearing in the news media.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted.
Unpublished materials are closed to non-JWT researchers for fifteen years from the date of creation.
In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Domestic Memoranda, 1915-1995
Chicago Office, 1980-1999
New York Office, 1978-1996
Subject Headings
Related Material
Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:
Preferred Citation
[Identification of item], J. Walter Thompson Company. Memoranda, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The J. Walter Thompson Company. Memoranda were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987, with additions in subsequent years.
Processing Information
Processed by Jessica Wood, April 2009
Encoded by Jessica Wood, December 2009
Accessions 1993-0214, 1999-0301, 2001-0124 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.
