DACS

jwtnewbusiness Inventory of the J. Walter Thompson Company. New Business Records, 1924-2006 and undated, bulk 1980-1989 Processed by: Jessica Wood, Katie-Rose Repp, and Richard Collier; machine-readable finding aid created by: Katie-Rose Repp, Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 002470799

Machine-readable finding aid derived from XML authoring program. Date of source: August 2010Processed by Jessica Wood, Katie-Rose Repp, and Richard Collier; finding aid encoded by Katie-Rose Repp and Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. New Business Records, 1924-2006 and undated, bulk 1980-1989 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. New Business Records, 1924-2006 and undated, bulk 1980-1989 Material in English 60 Linear Feet 42,000 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History. Administrative Information Access Restrictions

Collection is restricted.

Materials are closed to non-JWT researchers for 15 years from date of creation. Materials containing sensitive information relating to employment or other personnel issues are closed to non-JWT researchers for 40 years from the date of termination of employment, or 25 years from the date of the death of the employee.

Original audiovisual materials are closed to researchers until Use Copies can be produced. Contact Research Services staff for more information.

In addition, the Collection may contain materials to which the Acknowledgement of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. New Business Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. New Business Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987, with additions throughout subsequent years.

Processing Information

Processed by Jessica Wood, Katie-Rose Repp, and Richard Collier.

Encoded by Katie-Rose Repp and Richard Collier.

Accessions 93-019, 93-030, 93-060, 93-064, 93-065, 93-067, 93-078, 94-108, 94-109, 94-115, 96-059, 96-079, 96-088, 99-298, 2002-189 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Collection Overview

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

Collection Arrangement

Collection is arranged into 6 series: General Files; Company Files; Product Category Files; Oversize Materials; Audiovisual Materials; and Restricted Materials. The General Files series includes aggregate information about JWT's client base by year, gains and losses of clients; various account and new business prospect reports; biographical sketches of executives working in new business activities; and the files of some executives engaged in new business activities, including Richard Brecker and Milton Moskowitz. The Company Files series includes materials organized alphabetically by company or product name; over 300 companies are represented. The Product Category Files series includes mainly research reports on broad product and industry categories maintained by New Business Department. Oversize Materials consist of large-format materials segregated from the main body of files due to size constraints. Audiovisual Materials consist of moving image and audio materials. Restricted Materials consists of materials not currently open to general researchers. Original folder titles have been maintained.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

J. Walter Thompson Company. J. Walter Thompson Company. Atlanta Office. J. Walter Thompson Company. Chicago Office. J. Walter Thompson Company. Detroit Office. J. Walter Thompson Company. New York Office. J. Walter Thompson Company. San Francisco Office. Alitalia (Airline) Baskin-Robbins (Firm) Bell Atlantic Corporation. Circuit City Stores. Eastern Air Lines, inc. Eastman Kodak Company. Frito-Lay, Inc. Goodyear Tire and Rubber Company. Häagen-Dazs (Firm) Home Box Office (Firm) Hyatt Hotels Corporation. International Business Machines Corporation. Johnson & Johnson. Kraft Foods Company. Miller Brewing Company. Morgan Stanley & Co. Nabisco Brands, Inc. Nestlé. Prudential Insurance Company of America. Schering-Plough Corporation. United States. Navy. Advertising agencies. Advertising agencies--United States. Advertising agencies--United States--History. Marketing research. Audiocassettes. DVDs. Photographs. Videocassettes. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Account Files

Advertising Vertical File

Corporation Vertical File

Jack Peters Papers

Additional related materials may be found in the following Hartman Center collections:

Bates Worldwide, Inc. Records

Charles McKinney Papers

John O'Toole Papers

Warwick Baker O'Neill Records

Contents of Collection General Files, 1924-2006 and undated (15 boxes)

Includes aggregate information about JWT's client base by year, gains and losses of clients; various account and new business prospect reports; biographical sketches of executives working in new business activities; and the files of some executives engaged in new business activities, including Richard Brecker and Milton Moskowitz. Oversize and Restricted materials have been physically relocated to their respective series and noted in the their logical location by an entry in brackets. Arranged alphabetically by topic.

Account Gains and Losses, 1960-1988 1General, 1974-1988(9 folders) 2Account reports, 1983-1987 Sept.(10 folders) 3Account reports (continued), 1987 Oct.-1988 May(10 folders) 4Account reports (continued), 1988 June-1991 June(9 folders) 5Account reports (continued), 1991 July-1994 Mar.(9 folders) 6Account reports (continued), 1994 Apr.-Aug.(2 folders) Miscellaneous files, 1987 Multinational versus local, 1988 Worldwide, 1988-1990(1-5 of 12 folders) 7Worldwide, 1988-1990 (continued)(6-12 of 12 folders) Year End Submissions--Canada/USA, 1984(2 folders) Year End Submissions--USA, 1984(2 folders) 8Awards file, 1986-1988 Brecker (Richard) files, 1962-1964 Business development, 1962 Apr.-1964 Sep. Corporate advertising, 1963 Nov. Miscellaneous papers, undated New business list (prospect-progress report) 1964 Feb. Research, 1963 Oct. Volume groups, 1963 May-1964 Mar. [Chicago Office, JWT planning toolkit, 2006: moved to Restricted Materials] Chicago Office, JWT presentation photos, circa 1993 Client lists, 1980-1992 JWT-USA, 1980 July-1992 Jan.(6 folders) North American client list, 1985 July-1992 Sep.(5 folders) Red Book listing, 1985 Uniform Account List, 1991 9Clients and assignments--USA, 1960-1990 Employee biographies Clinton (Pat), Client Service Supervisor Cochrane (Tom), Senior Vice President, Director of Print Production and Broadcast Traffic Dochterman (Ludwig), Vice President, Associate Creative Supervisor Hassett (Kathy), Vice President, Network Negotiator Supervisor Hoffnagle (Wilson), Vice President, Network Supervisor Kamerer (John), Vice President and Art Director Krimezis (Cynthia), Account Supervisor Lane (William/Bill), Executive Vice President, Executive Creative Director for JWT New York Metter (Bertram/Bert), Chairman of JWT-USA Mitchell (Bob), Senior Vice President, Associate Creative Director Moodie (Alexandra), Media Supervisor Murphy (Melissa), Senior Vice President, Management Director Owett (Bernard/Bernie), Senior Vice President, Creative Director, 1966, undated Paton (Michele), Media Supervisor Scott (Bob), Senior Vice President, Group Account Director Swartzentruber (Emily), Senior Vice President, New York Media Director Other employees, undated Generic inquiry response, 1992 House advertisement strategies, 1989 [J. Walter Thompson Company: An Analysis, 1938: Moved to Oversize Materials](3 folders) [J. Walter Thompson Portfolio Comprising of Facts and Figures, circa 1924: Moved to Oversize Materials] JWT organizational overview, undated JWT strategic plan, undated JWT-USA Effie submissions, 1992 (2 folders) JWT-USA 5 year history--income statement, 1982-1986 Main mailing list, 1988 Memoranda, 1992 10Memoranda, 1994-1996 Moskowitz (Milton) files, 1962-1970 Case histories, multiple clients, 1965 Mar.-1966 Feb. Miscellaneous papers, 1962 Sep.-1970 Apr. Prospects--progress reports Chicago Office, 1960 Apr.-1970 Apr. Detroit Office, 1964 Feb.-1965 Sep. European Offices, 1963 June-1966 Mar. Hollywood Office, 1965 Feb. Los Angeles Office, 1960 Feb.-1970 Apr. Miami Office, 1960 May-1965 May New York Office, 1959 July-1965 Oct.(2 folders) 11San Francisco Office, 1960 Feb.-1970 June Washington, D.C. Office, 1960 Sep.-1965 Oct. Multiple clients, case histories, 1986-1988(3 folders; 1 folder moved to Oversize Materials) New business press clippings, 1992-1994(1-6 of 20 folders) 12New business press clippings, 1992-1994 (continued)(7-14 of 20 folders) 13New business press clippings, 1992-1994 (continued)(15-20 of 20 folders) Presentations, 1924-2000 and undated 1987, A Lesson in Humility Agency presentation, 1924 [An Intimate Picture of the World's Largest Advertising Agency, 1935: Moved to Oversize Materials] Approach to New Business for the JWT Company,1975 [Atlanta Office new business presentation, circa 1984: Moved to Oversize Materials] Company of Adventurers (Sam Meek), undated 14Finalist challenge, 1993 Oct. 26 Getting the Best, European managers meeting, 1987 International Advertising, 1935 International Advertising: Facilities of JWT, 1944 Aug. 8 Just What Do J. Walter's Yesterdays Mean to J. Walter's Tomorrows?, undated JWT-USA Most Distinctive Effective Advertising, 1983-1987 JWT worldwide general presentation, 1992- 1993(2 folders) Largest Clinic of Advertising in the World, 1942 Making Advertising Pay During the Depression, circa 1932 Medium is the Message, 1992 Oct. 26 New business presentation, 1945 So What...? 1994 [Successful Examples of Mass Education by Clients of J. Walter Thompson Company, circa 1965: Moved to Oversize Materials] [The Future--Do We Get It? 2000: Moved to Restricted Materials] 15Total Branding (Mexico), 1996 Who is J. Walter Thompson and What Can They Do for Me?, undated [Who We Are,circa 2000: Moved to Restricted Materials] Printouts for leave-behind book, circa 1993 Prospect lists, 1985-1988(3 folders) Publicity, 1965-1967 Regional advertising group pamphlet, undated [Retail New Business Conference, 2005: Moved to Restricted Materials](2 folders) Summary report mailing, 1988 Traveling reel file, 1986-1988(2 folders) Companies Files, 1946-2005 and undated (72 boxes)

Includes presentations, printed materials, clippings, background research reports; strategy and position papers. Oversize and Restricted materials have been physically relocated to their respective series and noted in the their logical location by an entry in brackets. Original folder titles have been retained. Arranged alphabetically by company or product, thereunder by topic.

A&P (Great Atlantic and Pacific Tea Company) 16General files, 1989-1990 [JWT-USA--A&P Clean Copies, 1990 Jan. 9: Moved to Oversize Materials.] Presentations, 1990 Project Eclair, 1990 Jan. 24 Team member biographies, 1990 ACME Choosing An Advertising Agency for ACME, circa 1986 Positioning for Strength, undated Aetna Health Plans Advertising agency questionnaire, 1993 Albany Blue Cross and Blue Shield Plans JWT internal discussion to pursue account, 1957 Feb. (Milton Moskowitz files) Alberto-Culver Company JWT account records, 1959 Feb-1965-June (Milton Moskowitz files) Alitalia Airlines General files, 1988-1989 Clippings, 1987-1989 Competitive advertisements, 1989 Creative Department, 1989-1990 Credentials presentation, 1989(1 of 2 folders) 17Credentials presentation, 1989 (continued)(2 of 2 folders) Florida, 1989 Market overview, circa 1990 Miami project, 1990-1991 Promotional literature, 1988-1989 Summer timetable, 1990 Alitame sweetener (Pfizer) General files, 1988 New Step presentation, 1988 Allied Lyons Company profile, 1988 Alpha Beta Public relations records, 1986 (Hill and Knowlton) [JWT-USA--Alpha Beta presentation book, 1986: Moved to Oversize Materials](6 folders) Aluminium Limited General files, 1959 Jan.-1962 Mar. (Milton Moskowitz files) American Bakeries Company General files, 1959 July-1964 Jan. (Milton Moskowitz files) American Bankers Association General files, 1946 Apr.-1958 July (Milton Moskowitz files) American Egg Board J. Walter Cooks presentation, 1983 American Gas and Electric Company General files, 1955 July-1961 Jan. (Milton Moskowitz files) American Greetings Growth presentation, 1986 How Can Advertising Pay Off for American Greetings? 1986 American Home Products General files, 1986-1987 American Petroleum Institute General files, 1960 Sep.-1961 Oct. (Milton Moskowitz files) American Red Cross General files, 1957 Feb. Associated Brewing Company General files, 1965 Feb. (Milton Moskowitz files)) Association of Reserve City Bankers General files, 1954 Nov.-1958 June (Milton Moskowitz files) AT&T General files, 1970 Jan.-Feb. (Milton Moskowitz files) Ayerst Credentials presentation, 1986 July 3 Bahamas Tourism General files, 1987-1990 18 Clippings, 1990 Expression of Interest/Response to Questionnaire for Ministry of Tourism, 1987 JWT capabilities presentation, 1987 J. Walter Travel presentation, 1984 Questionnaire, 1987 Questionnaire response, 1987(2 folders) Statistics, undated Tromson Monroe (subsidiary), 1987 Where Are We And How Do We Get There, presentation, 1980 Ballantine General files, 1963 Oct.-1965 Jan. (Bill Torrey files) Baskin-Robbins Analysis of 1987 Baskin-Robbins Monitor, 1988 Background material, 1989 Backup scripts, 1989, undated Clippings, 1987 19Core user study, 1989 Flavor of Success: Baskin-Robbins & the Future,undated Ice cream category in the U.S., 1987(2 folders) Nestlé-Findus ice cream overview, 1988 Positioning study, 1989 Promotional calendar proposal, undated Pom plan, 1989 Simmons Choices system reports, 1989 Situation analysis update, 1987 Take home strategy, 1989 Top of mind awareness--places to buy ice cream, diet, yogurt, undated Beatrice Foods Presentation, 1983 Presentation scripts, 1983(2 folders) Response to questionnaire, 1983 Beer accounts General files, 1961 June-1962 July (Bill Torrey files) General files, 1963 Oct.-1964 Dec. (Richard Brecker files) Bell Atlantic 20Credentials presentation, circa 1988 Extending the connection, 1993 JWT organizational charts, 1988 Media resources and research presentation, 1988-1990 Positioning Bell Atlantic for the Future,1993 Project Unity presentation, 1994 Project Unity--Meeting the Project Unity Creative Requirements, 1993 Staying Ahead of Evolving Marketplace,1993 Synergy 2000: Consumer Attitudes Towards Bell-Atlantic/TCI Merger, 1993 [Bermuda Department of Tourism, 1999: Removed to Restricted Materials] Blue Chip Stamp Company General files, 1961 Mar.-1961 Sep. (Milton Moskowitz files) Blue Cross & Blue Shield General files, 1954 Mar.-1964 Apr. (Milton Moskowitz files) Bosch New product introduction credentials, undated 21Robert Bosch Corporation and JWT presentation, 1987 Braun About JWT Company, 1973--JWT London Brillo Manufacturing Company General files, 1954 Mar.-1965 Mar. (Milton Moskowitz files) Burry Biscuit (division of Quaker Oats) General files, 1964 Oct. (Milton Moskowitz files) Burger King Credentials presentation, circa 1987 Pitch, 1987 California Beef Council General files, 1964 June (Milton Moskowitz files) California Raisin Advisory Board General files, 1953 Sep.-1960 July (Milton Moskowitz files) California State Lottery Information requested to Respond RFP, 1987 Presentation, 1987(2 folders) California Wine Advisory Board General files, 1956 Oct. (Milton Moskowitz files) Capitol Cities/ABC Clippings, 1989 Caribbean Tourism Organization Credentials presentation, 1992 Cathay Pacific Airways Ltd. Hong Kong Introducing JWT Company, 1994 Presentation, circa 1994 Champion Spark Plug Company General files, 1950 Nov.-1961 Oct. (Milton Moskowitz files) Charles Jourdan American licensing file, 1987 American licensing promotional packet, 1987 Cachet Marketing presentation, 1987(1 of 2 folders 22Cachet Marketing presentation, 1987 (continued)(2 of 2 folders) Chesebrough-Pond's General files, 1955 Mar.-1963 Mar. (Milton Moskowitz files) Chicago Association of Commerce & Industry General files, 1958 June (Milton Moskowitz files) Chicago, Milwaukee, St. Paul, and Pacific Railroad Company General files, 1957 Mar.-1962 Mar. (Milton Moskowitz files) Chun King Corporation General files, 1956 Sep.-1965 Feb. (Milton Moskowitz files) Chunky Chocolate Corporation General files, 1958 Oct.-1961 Apr. (Milton Moskowitz files) CIBA Vision Care Changing American Consumer presentation, 1985 Cintas Changes at Work: Issues and Opportunities, undated Circuit City General files, 1989(2 folders) Alternate positioning, 1989 Backup scripts, 1989 Brand Central clippings, 1989 Brief, 1989 Clippings, 1989(2 folders; 1 folder moved to Oversize Materials) 23Company overview, 1988-1989(2 folders) Comprehensive research plan, undated Credentials presentation, 1989(4 folders) Evaluation assignment, 1989 Goldman Sachs research briefs, 1989 Good Guys--Defense of Circuit City's Entry in Northern California, 1989 Good Guys--annual report and case study, 1989 Interviews of salespeople, undated Market study, 1989 Oct. 18 Metro traffic control sponsorship, 1989 Promotional overview, 1989 Sears & Brand Central Introduction, 1989 Clairol 2001--A Woman's Odyssey--JWT Perspective on the Emerging Woman of 21st Century, 1993(1 of 2 folders) 242001--A Woman's Odyssey--JWT Perspective on the Emerging Woman of 21st Century, 1993 (continued)(2 of 2 folders) Club Med Company overview, 1987 Credentials presentation, 1984 Interviews, undated Tear sheets, 1983-1984 Coleco Credentials presentation, undated Computer Associates General files, 1988 Agency questionnaire, 1988 Annual report, 1987 Clippings, 1988 Company overview, 1986 Customer education catalog, 1988 Financial reports, 1988 Next Phase presentation, 1988 Where Are We presentation, undated Computerland Credentials presentation, 1983 Questionnaire response, 1983 Congoleum-Nairn General files, 1953 Nov.-1962 Feb. (Milton Moskowitz files) Continental Airlines General files, 1990, undated 1st Pitch, Credentials presentation, 1986 Aug. 29(1 of 2 folders) 251st Pitch, Credentials presentation, 1986 Aug. 29 (continued)(2 of 2 folders) 2nd Pitch, Credentials presentation, 1986 Sep. 10(2 folders) Business Month executive travel study, 1987 Memo, 1959 Aug. (Milton Moskowitz files) Proof sketches, undated Turnaround presentation, 1990 Council for Responsible Nutrition (CRN) Credentials presentation, 1988 Response, 1988 Courvoisier XO [JWT-USA--Courvoisier XO, 1986: Moved to Oversize Materials] CRESTAR Annual report, 1987 Background information packet, 1988 Cutex 26Northam Warren Corporation, 1958 May-1962 June (Milton Moskowitz files) Daewoo General files, 1982-1987 Advertising planning Presentation book, 1982 Results of 3-audience opinion leader survey, 1982 Daily News Background information, 1986-1987 Information booklet, undated Presentation, 1980(2 folders) David T. Snyder (consultant) Credentials response, 1987 Dean Witter General files, 1963 Apr.-1964 Nov. (Milton Moskowitz files) Change presentation, 1989 Credentials presentation, 1985 June 21 Financial services background information, 1984 Preliminary situation analysis, 1981 Delta (faucets) Project Delta--Taking On Establishment, 1989 27We Add Value presentation, 1989 Diamond Crystal Salt Acceptance of DCS in NY Spanish Households, 1980 Background information Presentation originals--acetates, 1989 Standard capability presentation, 1989 Digital Briefing agenda, 1993 Sep. 29 Company glossary, 1993 Credentials presentation, 1993(2 folders) Digital & Its Competitors, 1993(2 folders) Digital Home & Office PC Purchase Decision-Maker Target Profiles, undated Leverage Begins with Knowing the Consumer, 1993 Leverage for Success, leave-behind book, 1993 Oct. 27 Discover Card 28Background information, 1987 Brand personality study, 1987 Case study, 1990 Credit card market information, 1984 Discover Card briefing document, 1987 Positioning the Discover Card, 1987 Presentation, 1987(2 folders) Project Ace, 1984 Sear, Roebuck, & Company--Competitive Card Product Analysis, 1989 Dole JWT-USA Organization, 1989 Presentation, 1989 Domino's Pizza Agency questions, 1990 Credentials presentation, undated Douglas Aircraft Company General files, 1954 May-1961 Feb. (Milton Moskowitz files) Drackett Background information, 1990 29Credentials presentation, 1990 Household specialty market, 1987 S.C. Johnson/Glade, air freshener strategic overview, 1988 Target profile, 1989 Eastern Airlines General files, 1986-1987(2 folders) General presentation files, 1986 Backup scripts, undated Bert Metter file, 1986-1987 Clippings, 1986-1987 Eastern facts--O'Donnell file, 1986 Eastern Airlines versus Pan Am, script, undated 30JWT company profile, 1987 Letters to Eastern, 1987 Marketing in the Midst of Change, 1986(4 folders) Months Ahead presentation, undated Past presentation material, 1986 Shuttle backup scripts, undated Special Qualities of JWT to Serve Eastern Airlines, circa 1985 Three Phases presentation, undated Eckerd Drugs Background Information, 1985(2 volumes) Electrolux General files, 1989 and undated Elizabeth Arden Competitive tear sheets, 1989 31Overview, 1987 Emery Credentials presentation, 1988(2 folders) Consolidated Emery preliminary media input, 1989 International media and marketing for selected Emery markets, 1980 Notes, 1984 Overall advertising plan, undated Presentation agenda, 1981 Aug. 27 Purolator file, 1988 Recommendations, 1985 Eyelab General files, 1988-1989 Advertising agency register, 1988-1989 Backup quotes, undated Clippings, 1988-1989(1 of 2 folders) 32Clippings, 1988-1989 (continued) (2 of 2 folders) Company overview, 19892 folders) Compensation proposal, 1989 Competitive media spending, 1989 Credentials presentation, 1989 Eye care market overview, 1988 Eyelab Does Not Have the Biggest Budget, 1989 Making Eyelab $ Go Further, presentation, undated Market for Ophthalmic Goods in U.S.,--competitive and business trend analyses, 1988 Next Step presentation, 1989(2 folders) Ophthalmic practice rules, 1986 Ophthalmic retailing market briefing, 1989 Optical Retailing: The Plot Thickens, 1988 33Questionnaire response, 1988 State of ophthalmic industry, 1988 Which Way presentation, 1987 Ferry-Morse Seed Company General files, 1964 May Fidelity Unleashing the Power of the Brand, 1994(2 folders) Firestone Tire & Rubber Company General files, 1961 Oct.-1961 Nov. (Bill Torrey files) General files, 1966 May-1996 July (Milton Moskowitz files) First Nationwide Bank General files, 1989 Clippings, 1989 Credentials presentation, undated JWT-USA presentation, undated Strategic review, 1989 First National Bank of Miami General files, 1954 Apr.-1958 July (Milton Moskowitz files) Fisher-Price Advertising to Children, circa 1992 Florida Department of Citrus 1982 Grapefruit strategy study, 1982 Credentials presentation, circa 1982 JWT presentations, 1983, undated JWT presentation book, general, undated 34JWT presentation book, Fulfill the Potential, 1982 Orange & Grapefruit Product Consumer Profile Report for 1981-1982, 1983 Preliminary briefing, Florida grapefruit, 1982 Preliminary data for Florida Citrus Commission, 1982 Taste evaluation of grapefruit juice at Florida Tourists Welcome Centers, 1983 Technical manual, 1983 Television photoboards: grapefruit and orange fruit juices, 1982 Florida Tourism Clippings, 1987 Request for Proposal, 1987 Travel Pages brochure, 1987 Florists Transworld Delivery (FTD) Floral marketing report, 1985(2 folders) Project Greenbrier, 1989 FLYMO Information book, 1982 Meeting, 1982 Ford Motor Company General files, 1954 Nov.-1964 Mar. (Milton Moskowitz files) Contemporary markets program proposal, 1982 [JWT-Australia. Ford Motor Company leave-behind books. Our Views and Strategies, Our Credentials, Why J. Walter Thompson.: Moved to Oversize Materials](3 books) 35Multinational presentation, undated Presentation, undated Quality is Job #1 1982 Mar. 12 World According to Weith presentation, 1986 Worldwide offices presentation, 1978 Worldwide organization structure, undated Freddie Mac Briefing, 1989 Reference materials, 1989 Frito-Lay General files, 1987-1989 Background information, 1986 Buy study, 1980 Clippings, 1987-1989(2 folders) Crisis in branding, undated Effect of media on recall testing, 1979 Frito-Lay specifics, undated Generic products study, implications for brand marketing and advertising, 1978 JWT presentation, 1989 Marketing research, 1987-1989 Meeting agenda, 1981 Aug. 28 Overviews, 1987-1988 Planter's Peanuts file, competitive, 1984 Presentation book, 1982 Gambler Promotions 36General files, 1972-1974 Garrett Corporation General files, 1961 Oct.-1962 (Milton Moskowitz files) Gas Association General files, 1968 Sep. (Milton Moskowitz files) Gerber Advertising review, 1990 Gillette General files, 1959 Feb.-1966 June (Bill Torrey files) General files, 1965 Nov.-1969 May (Milton Moskowitz files) Glidden Building Blocks to a Beautiful Finish, 1994 Glidden-JWT Master Palette, 1994 Oct. 6 Presentation file, 1994 Oct. 6 Supplemental analysis, 1994 Good Humor General files, 1963 Dec.-1965 Jan. (Milton Moskowitz files) Goodyear Tire and Rubber Company General files, 1958 May-1962 Nov. 100 day plan, 1982 37Advertising recommendations for 2nd half, 1982 Advertising recommendations to Goodyear Canada, 1982 Annual report, 1988 Campaign research, 1988-1989 Clippings, 1988-1989 Credentials presentation, 1981 July 27 Enthusiast's guide, 1989 Goodyear Canada, Incorporated, including recommendations, 1981-1983 Invoices, 1989 JWT advertising strategy, recommendations to Goodyear, 1982 JWT presentation, undated [JWT-USA--Goodyear Tire and Rubber Company storyboards, undated: Moved to Oversize Materials](2 folders) Presentation boards, 1981 Progress report, 1989 Review, 1981 Scripts, 1982-1989 Storyboards and proofs, 1990 Grand Union 38General files, 1981 and undated Building a Brand presentation, undated Credentials presentation, 1982 Jan. 5 Outline materials, 1981-1982 Presentation, 1982 Jan. 15(4 folders) Häagen-Dazs Category research, 1981-1983 Clippings, 1981-1984 Consumer interviews, 1984(1-3 of 4 folders) 39Consumer interviews, 1984 (continued)(4 of 4 folders) Consumer transcripts, undated Exploration of Häagen-Dazs Brand Character, 1983 Ice Cream Market: Business Information Report, 1984 Maintaining the Lead presentation, undated Miscellaneous information & research, 1983-1984 Presentation, 1984 Aug. 9 Preserving the Magic, presentation, 1984 Hallmark General files, 1961 Mar.-1961 Dec. Consumer interviews, 1986 Handy Andy's Winning in the Marketplace presentation, undated Hardee's Credential presentation, 1990 Source materials for pitch, circa 1990(2 folders) Harlequin Enterprises Ltd. 40General files, 1980-1982 Annual reports, 1980 Clippings, 1978 JWT background, 1981 Radio-TV reports, 1980-1981 Harrah's Atlantic City General files, 1984 Harris-Lanier General files, 1986 Hart, Schaffner, & Marx General files, 1971 Hefty Bags General files, 1982 Helene Curtis Industries General files, 1959 Sep.-1963 Feb. (Milton Moskowitz files) Hershey Foods Corporation Meeting, 1987 Nov. 8 Hertz General files, 1981-1984 Credentials presentation, 1981 Clippings, 1981-1984 Ryder versus Hertz-Penske, 1985 Hiram Walker Branding Vodka, 1993 H.J. Heinz General files, 1987 and 1989(2 folders) 41Condiments situation analysis, 1987 Home Box Office (HBO) General files, 1983 Agency orientation, 1983 Alphabetical market index of local systems, 1983 Between Friends script, undated Clippings, 1983 Competitive copy samples, 1983 Creative direction, 1983 Credentials presentation, 1983 Donaldson, Lufkin & Jenrette industry viewpoint, 1982 Door-to-door sales Co-op campaign, 1983 HBO: The First 10 Years, 1982 JWT Cable Capsules, 1983 Lansdowne: competitive pay-TV media expenditures, 1981-1982 Presentation & research, 1983 Proofs, 1984 Schweitzer (Peter) notes, 1983 Segmentation research on the cable/pay market, 1983 42Segmentation study of the urban/suburban cable television market, 1983 Summary of agency brief, 1983(2 folders) Hola (news magazine, Spain) Meeting minutes, 1987 Household Finance Corporation (HFC) General files, 1982-1983 Hyatt Hotels Corporation General files, 1978 Agency questionnaire, 1992 Competitive Hotel Advertising, 1992 Credentials presentation, 1992 Effectiveness presentation, 1993 Hill Holiday & JWT Historical, 1992 How Can JWT Help Hyatt Achieve Growth in the 1990's, 1993 Jan. 25 (2 folders) 43Questionnaire-correspondence, JWT history, 1992 U.S. Hotel & Resort Industry: Fact Book 1991 What Happens When I Get There? Hilton International presentation, 1992 Worldwide guide, 1992-1993 Iceland Tourism General files, 1985-1986 Institute of Life Insurance General files, 1956 June-1957 Mar. (Milton Moskowitz files) Insurance Institute for Highway Safety General files, 1961 May-Sep. (Bill Torrey files) Interface Flooring General files, 1983 International Business Machines (IBM) Annual report, 1985 Consumer interviews, Chicago, 1986 June 18 Consumer interviews, Los Angeles, 1986 June 20 Consumer interviews, New York City, 1986 June 19 Credentials presentation, 1986 (2 folders) 44General systems division presentation, 1980 Marketing image copy presentation, 1987 New business presentation, 1979 Overview of corporate campaigns, undated Presentation background, 1986 Printer file, 1979-1986(2 folders) Senior management interviews, 1986-1987(3 folders) Thumbnail competitive creative review, 1986 International Consulting Enterprises (ICE) General files, 1987 International Correspondence Schools (ICS) General files, 1984 International Gold Corporation General files, 1987 Clippings, 1986-1987 Promotional literature, 1986-1987 Tear sheets, 1986-1987 Intercontinental Hotels Corporation General files, 1957 Nov. (Milton Moskowitz files) Investment Company Institute 45Advertising Media Alternatives, 1987 Annual report, 1986 Selecting & Managing an Advertising Agency, 1987 Seminar, 1987 Irish Tourist Board General files, 1987 Irving Trust Company General files, 1953 Aug.-1962 Aug. (Milton Moskowitz files) ISACOMM Presentations, 1983 Italian Swiss Colony (wines) Presentation, 1983 IZOD Briefing, 1984 Consumer interview transcripts, 1984 General Mills Fashion Group file, 1984 Presentation, undated Store checks, 1984 Jamaica Tourist Board General files, 1981 Jaylis 46General files, 1961 May-1962 Sep. Jenny Craig Presentation, 1989 July 18 Johnson & Johnson General files, 1980-1985(2 folders) Advertising & marketing intelligence reports, 1980-1981 Brand utility yardstick, 1982 Branded products at the crossroads, 1982 Category loyalty rankings, 1978 Clippings, 1975-1981 Cold-flu file, 1985 Feminine care products presentation, 1982 Feminine hygiene background file, 1982 Meeting agenda, 1985 Aug. 12 47Bert Metter Johnson & Johnson reel, 1985 New business workbook, 1980-1981(2 folders) O.B. tampons campaign, 1982 Overview, 1979 Presentations, 1984-1985 and undated(4 folders) Television copy evaluation, undated Johnson Motors General files, 1955 Dec. Jos. A. Schlitz Capabilities review, 1981 Sep. 29 JVC General files, 1983 Kaiser/Health America General files, 1984 Kellogg's 48All Bran case history, 1985 Presentation, 1977 Kentucky Fried Chicken (KFC) General files, 1987 Focus group summary, 1986 Home delivery situation audit, 1988 JWT opportunities, undated Questionnaire responses, 1987 Pizza Category and Pizza Hut, 1987 Presentation agenda, undated Research and background, 1988 Kinney Shoes General files, 1987-1988 K-Mart Brief, 1987 Credentials and credibility preview, 1987 Information for Mr. Alvin A. Achenbaum, Achenbaum Associates, Incorporated, 1995 KNBC-TV General files, 1964 Aug. (Milton Moskowitz files) Kodak General files, 1954 Apr.-1965 Apr. Account plan, 1982 Advertising budget, recommendation, and 1983 media plan, 1982 Attitudes of Amateur and Professional Photographers Toward 35 Millimeter Color Print Films, 1981-1982(2 folders) 49Copy Research Evaluation of Introductory and Satisfactory Disc Camera Advertising, 1982 Delta-Atlanta transcripts, 1984 Delta-Chicago transcripts, 1984 (2 folders) Delta-New York transcripts, 1984 Ektaprint copier target plan, 1975 Film management review, 1986 Kodak batteries business review, 1988 Sep. Kodak Reinvents Film presentation, undated Presentation, 1977 Presentation transparencies, 1982 50Proofs, 1979-1982 P-189 model files, 1981-1982

[New line of 35mm color film.]

Situation analysis, 1982 Strategic Opportunities: The Future, 1982 Taking on the Establishment presentation, undated What Works for Kodak Advertising, 1982 Koor Industries General files, 1985 Kraft Foods Company General files, 1954 Feb.-1962 May Brand Realities: Implications for Coffee Brands in Europe, 1993 Case histories, 1982-1986 Cheese project, 1984 Competitive file, undated Cottage cheese interview transcripts, 1988 Cottage cheese positioning, undated Cottage cheese synectics session, 1988 Dairy group presentation book, 1988 51Dairy products, 1986-1988 Effectiveness presentation leave-behind book, 1992 Igniting Brand Equity presentation (never used) 1993 June JWT presentation, 1988 [JWT-USA-- Kraft--NatuBlend spreads, undated: Moved to Oversize Materials] Kraft-General Foods merger analysis, 1989 Leave-behind book, 1988 Nutrition issues file, 1988-1990 Presentation, 1992 Presentation to Tom Herskovits, 1988 Project Simple: Process Versus Ingredient, 1988 Sliced natural cheese pre-test, 1979 Slides not used, 1988 Trailblazer, Bert Metter review, 1989 52Trailblazer communications strategy recommendation, 1989 Umbrella cheese project, 1989 What is Cottage Cheese to You? presentation, undated Kuppenheimer General files, 1983-1985 Presentation file, 1984 T-plan, 1985 Lawrence Radiation Laboratory General files, 1956 June-1959 Oct. (Milton Moskowitz files) Lee Jeans Building for Tomorrow--A Discussion Starter, 1993 Leeming-Pacquin General files, 1981-1982 Cable capsules, 1982 JWT profile, 1982 Presentation outline, 1982 Libby, McNeill & Libby General files, 1954-Dec.-1964 Sep. (Milton Moskowitz files) Liebig (OXO) International General files, 1961 Jan.-1961 Feb. (Milton Moskowitz files) Liggett & Myers Tobacco Company General files, 1958 Jan.-1964 Nov. (Milton Moskowitz files) Lipton General files, 1987 53Consumer interviews, 1986-1987(5 folders) Introducing Herb-Ox presentation (R.T. French), 1986 Presentation, undated Little Caesar Enterprises General files, 1992 and undated Presentation, undated L.L. Bean Catalog arena presentation, 1985 [Connecting People Outdoors Since 1912, 2005: Moved to Restricted Materials] Consumer interviews--Hartford, 1986 Consumer interviews--Los Angeles--releases and topsheets, 1986 54Consumer interviews--New York, 1986 Presentation file, 1986 Presentation of agency capabilities, 1986 Presentations, 1986 and undated(2 folders) Loctite Background, 1981 JWT profile, 1982 Preliminary situational analysis, 1982 Presentation, 1982 Recommendations for long-term strategic marketing, 1983 L.O.F. Glass General files, 1989 Löwenbräu Brand review, 1985 Clippings, 1977-1985 [JWT-USA--Löwenbräu market research, 1985: Moved to Oversize Materials] 55Lion's Share presentation, 1985 Market research, 1984-1985 Positioning, 1985 M. Lowenstein Corporation General files, 1986 Lowrey Organ Company General files, 1958 Aug.-1958 Sep. (Milton Moskowitz files) Magnavox Clippings, 1984 Maidenform Leave-behind book, 1986 Presentations, 1986-1991(4 folders) Manufacturers Hanover Trust General files, 1984-1987 Background information presentation, 1982-1985 Basic information, 1985 First and second quarter analyses, 1985 Leave-behind book, 1985 Presentation, 1985 Situational analysis, 1982 Marks & Spencer 56Clippings, 1984-1986 Presentation, including campaign notes, 1987 Mary Kay Cosmetics General files, 1981-1983 MasterCard General files, 1984 Clippings, 1983 Consumer interview questions, 1984 Consumer interviews--Atlanta(2 folders) Consumer interviews--Chicago(2 folders) Consumer interviews--New York(2 folders) 57Scripts from consumer tapes, 1984 Max Factor Consumer interviews, 1985(2 folders) McGraw-Edison Company General files, 1955 Apr.-1965 June (Milton Moskowitz files) McNeil Choosing a Partner presentation, 1985 Mennen General files, 1987 Mentholatum Company General files, 1954 Oct.-1961 Jan. (Milton Moskowitz files) Meredith Publishing Company General files, 1954 Oct.-1962 (Milton Moskowitz files) Merillat Industries Taking Merillat to New Places presentation, 1992 Merrill Lynch Credentials presentation files, 1985 How to Win Merrill Lynch: The Short Course, 1985 Metro Promotional brochure, undated Michigan State Lottery Presentation book, 1983 57aResponse, You'll Love Our Winning Ways, 1992 Microsoft 57New business presentation, 1983 Midas Clippings, 1985-1987 Overview, 1987 Quarterly reports, 1987 Midwest Bell (Ameritech) New business presentation, 1983 Midwest Bell (Ameritech) 58New business research presentation, 1983 Miles Laboratories General files, 1964 Apr.-1967 Aug. (Bill Torrey files) Miller Brewing Company American Beer Market Review & forecast, 1988 Analysis of Above-Premium Beer Drinkers, 1988 Beer advertising regulations, 1982-1984 Beer buying system, 1988 Beer category competitive environment, 1988 Beer industry articles, 1978-1985(2 folders) Beer market review and forecast, 1983 Beer print-ads, 1968-1983 Beer print advertising, 1988 Brewing strategic research, 1987 59Bud Lite marketing plan, 1989 Clippings, beer specific, 1968-1983 Clippings, 1989 Competitive ads, 1968-1976 Confidentiality agreement, undated Consumer information, 1981-1984 Counterattack presentation, undated Dry briefing, 1988 Dry campaign ideas, undated High Life Bartender interviews, 1984(2 folders) Campaign sketches, circa 1984 Case file, 1984-1985 Consumer taste tests, 1984 Counter Attack presentation, 1984 60Creative Department miscellaneous files, 1984 Creative presentation (Miller Time rhyme search), 1984 Creative strategy proposal, circa 1984 Credentials presentation, 1984 Marketing review, 1984(2 folders) Miller High Life and U.S. beer industry background information, 1984 Miller High Life versus Bud Lite file, 1984 Miller Man campaign sketches, circa 1984 New business presentation, 1984 Presentation, 1988 Reasons for High Life Sales Decline, 1980-1984 Television spot scripts, 1984 Historical information (1850s), undated How to Structure the Ideation Process, 1988 Internal briefing, 1988 JWT expenses, 1984 Matilda Bay Cooler Background review, 1986 Borrowed Heritage scripts, 1987 Focus groups, 1986-1987 Market visits, 1987 61Positioning, 1987 Project Tranquility research, 1987 Test research, 1987 Media spending, 1975-1983 Miller at a Crossroads: A Discussion of How to Manage the Miller Franchise of Brands, 1987 Miller Legacy presentation, undated Miller Lite 18-24 Year-Olds Today, undated Analyzing Lite Beer Drinkers in Different Age Groups, undated Brand Positioning and Strategic Discussions, 1988 Business briefing, 1988(2 folders) Clippings, 1988-1989 Ex-Athletes Used in Commercials, 1986-1988 Media issues, undated New Growth for Miller Lite, 1988(2 folders) One Journey Two Tracks presentation, 1988 Per Miller Lite: The Löwenbräu Contemporary Adult Presentation and Stop Making Sense Videotape, 1988 Perceptions of regular versus lite drinkers, 1988 62Planning: Key issues--objectives and strategies 1988 Positioning and strategic alternatives, 1988 (2 folders) Preliminary Miller Lite positionings, 1988 Research file, 1988(2 folders) Personnel information, 1984 Premium beer franchise marketing plan recommendations, 1988 Present a Totally New Idea in Sports Syndication for Miller Beer, 1973 Project Ice focus groups, 1986 Project Near overview, 1980 Project Tranquility brand updates, 1987 Regional managers meeting, 1988 Strategic assessment of Miller mainstream brands, undated Syndicated study, Burt Reynolds testimonial campaign, 1981-1984 Synergy discussion, 1988 Targeting Your Adult Beer Drinkers, undated 63Taste test file, 1984(2 folders) Traditional values and youth file, 1984 Trends in Alcohol Knowledge and Drinking Patterns Among Students Who Visited Daytona Beach, Fla., During Spring Break, 1983 U.S. beer market, 1981 Millicom Incorporated General files, 1985 Milliken General files, 1984 Mobil Chemical Company General files, 1984 Mobile Home Manufacturers Association General files, 1962 June (Milton Moskowitz files) Monet General files, 1983 Montec Group General files, 1982 Moran & Tucker General files, 1984 Morgan Stanley General files, 1986 Annual report, 1986 Business journalists' attitude toward current issues in investment banking, 1986 Consumer interview files, 1985 Initial Observations and Recommendations, 1985 Investment Banking and Morgan Stanley circa 1986 Miscellaneous files, 1981-1985 64Presentations, 1986-1989(2 folders) Ranking clips, 1985-1986 Surveys presentation, 1985 Telling the Morgan Stanley Story, 1985 Motorola General files, 1987 Mott's Agency briefing, 1992(2 folders) Mrs. Paul's Consumer interviews, undated Murine Company General files, 1955 Sep.-1963 Mar. (Milton Moskowitz files) Murani International file, 1981 Presentation book, 1979-1980 Storyboards, 1981 Tearsheets, 1980 Nabisco 65Advertising Campaigns for Wheat Thins, Better Cheeses, 1985 Advertising Cookies and Crackers, presentation to Japanese Biscuit Association, 1983 Company overview, 1985 Cookies and crackers file, 1984 Del Monte file, 1987 Credentials presentation file, 1983-1985 Gourmet food articles, 1984 Planter's Peanuts market review, 1983 Planter's: Point of view about Planter's snacks, 1984 Primary Cracker Category Imagery, Categorization, and Usage, 1984 R.J. Reynolds file, 1987-1988 Underlying Attitudes presentation, undated Napa Naturals 66New business presentation, 1983 National Fisheries General files, 1946 Oct.-1957 June (Milton Moskowitz files>) National Enquirer General files, 1987-1989 Confidential memorandum, 1989 Fact sheet, 1986-1987 Getting to the Core of America presentation, 1987 Reasons for Frequency of Readership, 1987 Nestlé General files, 1949 Aug.-1958 July (Bill Torrey files) General files, 1958 Aug.-1963 Oct. (Bill Torrey files) Briefing on Nestlé Ice Cream Company and the frozen dessert category, 1993 Discussion of JWT with Nestlé Company Incorporated, 1958 (Howard Henderson's copy) Presentation, 1993 New Holland Machine Company General files, 1955 June-1961 June (Milton Moskowitz files) New York State Department of Economic Development 67General files, 1982-1988(2 folders) Annual strategies, 1988 Biographical profiles, 1987 Bumper stickers, undated JWT presentation, 1987 JWT questionnaire response, 1987 (2 folders) Logo used for Department of Commerce, undated Request for proposal, 1987(2 folders) Summary of media plans and responses by campaign, 1987 68Travel attitudes and behaviors, 1987 Travel benchmark study, 1987(2 folders) New York State Lottery General files, 1987-1988 Advertising agency review, 1987 and 1993(2 folders) Advertising agency review questionnaire, 1993 Briefing document, 1993 Information packet, 1987 Radio TV (television) reports, 1987 Request for proposal, 1988 New York Stock Exchange General files, 1959 Feb.-1960 July (Bill Torrey files) New York World's Fair General files, 1960 June-1963 Sep. (Milton Moskowitz files) 69Publications, 1961 Sep.-1963 Sep. (Milton Moskowitz files) Nextel [JWT credentials presentation, 2003: Moved to Restricted Materials] Nike Background for 1993 Presentation of Odyssey to Nike, 1993 No Nonsense Presentation book, 1994 Sep. 29 North American Philips Corporation [JWT-USA-- North American Philips Corporation--Norelco, circa 1986-1987: Moved to Oversize Materials] Norelco presentation, circa 1987 North American Treaty Organization (NATO) Creative presentation, circa 1982 North Carolina Blue Cross General files, 1954 Nov. (Milton Moskowitz files) Northeastern Communications (NEC) Building Momentum, 1994 Credentials presentation, 1994 Mar. 3 Presentation book, 1994 So What is the Big Idea? creative presentation, 1994 Mar. 3 Northwest Airlines General files, 1990-1991 Background briefing on Northwest Airlines, 1991 70Flight Plan to Success presentation, 1991 How Northwest Should Play Its Trump Card, 1991 International presentation, 1991 Northeast Corridor Air Shuttle Market Briefing, 1991 Presentation, 1991 (Sullivan) Presentation slides, 1991 Trump shuttle presentation, 1991 Northwestern Mutual Life Insurance General files, 1956 July-1963 (Milton Moskowitz files) Novell [Advertising strategy recommendations, 2002: Moved to Restricted Materials] Ocean Spray Cranberries, Incorporated General files, 1954 Apr.-1962 Feb. Old Spice Recommendations for Old Spice, 1986(2 folders) Olive Advisory Board 71General files, 1957 Nov.-1965 Nov. (Milton Moskowitz files) Bertolli, 1986-1987 Leave-behind for Acemesa presentation, 1984 Olympic Commemorative Coins Cost proposal, 1988 Technical proposal, 1988(3 folders) Oscar Mayer General files, 1959 Aug.-1963 (Milton Moskowitz files) Oscar Mayer Advertising--What's It Worth?, 1988 Thought for Food presentation for Oscar Mayer (charts), 1984 Thought for Food: Review of Consumer Trends Affecting the Future of Food Marketing for Oscar Mayer, 1984 Outboard Marine General files, 1956 Oct.-1964 Feb. (Milton Moskowitz files) Paddington Right Partner for the Right Times, 1991 Pan Am 72General files, 1962 (Milton Moskowitz files) Briefing, 1987-1988(2 folders) [JWT-USA--Pan Am briefing, 1988: Moved to Oversize Materials] Presentation, 1988 Presentation to the New York Society of Airline Security Analysts, 1988 Promotional material, 1988 Shuttle file, circa 1991(3 folders) Parker Pen General files, 1955 Mar.-1961 Nov. (Milton Moskowitz files) General files, 1960 Oct.-1961 Feb. (Bill Torrey files) PepsiCo Building Worldwide Brands and Business, 1994 Credentials presentation, 1989 Philip Morris 73Merit--Relighting the Fire presentation, 1986 Phillips Petroleum General files, 1962 June-1964 Apr. (Milton Moskowitz files) Pillsbury Credentials presentation, 1986 Aug. 5 Nestlé-Toll House frozen cookie dough competitive analysis, 1986 Pineapple Growers Association General files, 1957 Feb.-1957 May (Milton Moskowitz files) Pizza Inn Background and presentation, 1990 Planter's Nut and Chocolate Company General files, 1961 (Milton Moskowitz files) Playtex Creative review, includes commercial scripts, 1992 Presentation book for Tampax, 1990 Portland Cement Association General files, 1955 June-1957 Sep. (Milton Moskowitz files) Premier Cruise and Other Cruise Travel General files, 1989-1990 American Hawaii: Competitive Advertising Spending Overview, 1989 Cruise Industry: An Overview, 1989 Sitmar Cruises presentation, 1990 Prudential 74General files, 1986-1989 Bache file, includes Positioning for the 1990's presentation, 1987-1989 Clippings, 1988-1989 (2 folders) Competitive advertisements, 1987-1989 Competitive file, 1988, undated Consumer Perception of the Financial Services Market, 1987 Consumer Perceptions of Financial Services and Real Estate, 1988 Credit Card Consumption: A Lifestyle Perspective, 1989 JWT healthcare file, 1987 Project Blue presentation, 1989 Oct. 9(2 folders) 75Project Peak situation analysis, 1989 Standard & Poor's industry surveys, 1989 Public Service Accounts General files, 1986-1987 Puma Preliminary situation analysis, 1985 Presentation slides, 1985 Aug. 21 Winning team presentation, undated Purdue Fredericks General files, 1988 Betadine medicated douche, SenoKot products, X-Prep in their perspective markets, 1988 Apr. Laxative market studies, 1988 SenoKot Laxatives: clinical and product information, 1988 Study examining opportunities for the laxative market, 1987 Quaker Oats General file, 1949 Dec.-1965 Jan. (Milton Moskowitz files) Ragu Base spaghetti sauce, 1990 Overview, 1989 Ragu and JWT presentation, 1989 Ragu review, 1989 Ralph Lauren 76Clippings, 1984 Future presentation, 1989 Rand McNally Company General files, 1962 Mar.-1962 June (Milton Moskowitz files) RCA Corporation General files, 1957-1964 (Milton Moskowitz files)(2 folders) Consumer electronics clippings, 1985-1988 Notes on J. Walter Thompson Company, 1959 Reader's Digest General files, 1954 Oct.-1961 Apr. (Milton Moskowitz files) Rowntree & Company Limited General files, 1954 Apr.-1957 May (Milton Moskowitz files) Partnership for Success, 1982 R.T. French 77General files, 1959 Aug.-1969 Feb. (Milton Moskowitz files) General files, 1987 Bouillon review, 1986 French's Yellow Mustard, case study, 1985 Mustards: competitive creative review, 1986-1987 Project Dynasty, 1986 Yellow mustard wear-out analysis, Be Good to Your Food campaign, 1986 Russell Hobbs General files, 1981 Ryder Trucks Credentials presentation, including JWT annual report, 1982(2 folders) Leverage presentation, undated Management communication audit, 1985 Dec. 16(2 folders) Safeway Stores 78General files, 1955 Feb.-1961 June (Milton Moskowitz files) Samsonite General files, 1965 Feb.-1969 Feb. (Milton Moskowitz files) Schering-Plough General files, 1987-1988 Allergy, asthma, and sinus products, 1987 Burroughs Welcome, 1988 Interoffice survey results, undated Maybelline General files, 1987 Background, evaluation, plan, undated Clippings, 1986-1988 Consumer interviews, 1986(2 folders) The Opportunities in Asia Pacific and Latin America, 1995 Most Recent Hay Fever or Other Allergy: Symptoms Suffered Versus Symptoms Treated, undated Presentation, undated Schlage Lock Company 79General files, 1956 Nov.-1957 Apr. (Milton Moskowitz files) Scott Paper Company General files, 1957 Dec.-1962 June (Milton Moskowitz files) JWT-Asia, undated Scott-JWT worldwide partnership, circa 1994 Seagram's General files, 1956 Sep.-1959 Sep. (Bill Torrey files) General files, 1966 July (Milton Moskowitz files) Sears Credit card presentation, 1984(2 folders) Seven-Eleven Advertising planning recommendation, 1988 Change: Risk or Opportunity, 1988 Presentations, 1988 and 1990(2 folders) Seven-Up General files, 1956 Aug.-1959 Feb. (Milton Moskowitz files) 80Background information, 1989 Clippings, 1989 Commercial scripts, 1989 Research, 1989 Uncola campaign, 1973 Shaw-Walker Company General files, 1952 June-1961 July (Milton Moskowitz files) Sherwin-Williams Getting Involved presentation, 1983-1987 Where is Sherwin-Williams? presentation, 1983 ShopKo Stores, Incorporated Questionnaire response, 1985 Showtime Agency presentation fact book, 1984 Credentials presentation, circa 1986 Singer Sewing Machines General files, 1952 June-1967 Apr. (Milton Moskowitz files) Six Flags General files, 1985 Penetration tracking study, 1987 Presentation, 1987 81Proposal, 1984 Smirnoff (Diageo) [Project 21 (JWT/42 Entertainment), circa 2005: Moved to Restricted Materials] Sony General files, includes campaign notes, 1986-1987 Credentials presentation, 1978 Speedy Muffler King JWT local market buying presentation, undated J. Walter Speedy presentation, circa 1987 Toronto presentation file, 1987 July 14-15 What Business Are We In? presentation, undated Winning in the Marketplace--Tune-up Manufacturers Institute presentation, undated Sprint Annual report, fact book, 1993 Creative guidelines, 1986 General creative files, 1990 JWT presentation, 1986 Apr. 1 Long distance category overview--major historical milestones, 1994 Marketing profile of U.S. Sprint, 1985 Presentation, 1984 Feb. 29 82Presentation, 1986(3 folders) Research findings, 1984 Subscriber and non-subscriber attitudes toward Sprint, 1983 Summary of Research Conducted for Sprint's Business Market, 1983 U.S. Sprint's Strengths and Weaknesses, 1985 Wall Street Journal special report on telecommunications, 1986, Feb. 24 Squibb Beech-Nut General files, 1968 Jan.-1968 Mar. (Milton Moskowitz files) Staff Builders Growth presentation, 1985 Nov. 5 Standard Brands, Incorporated General files, 1953 Mar.-1964 Jan. (Milton Moskowitz files) Sterling Brewers General files, 1962 Mar. (Milton Moskowitz files) Stouffer's Adapting to an Evolving Market, 1993 Clippings, 1987 Frozen entrees/dinners: What's Going On? presentation, 1987 83Frozen food entree, creative strategy and situation analysis, 1986 Frozen food entree update, 1987 Lean Cuisine Presentations, 1983-1993(4 folders) Stouffer's and competitive frozen food advertising, 1993 Sun Microsystems [Two of the World's Cooler Networks, 1994: Moved to Oversize Materials] SunSweet Sweet Partnership presentation, 1989 Telecheck Gaining Your Acceptance, circa 1991 Leadership marketing, 1991 Thomson-McKinnon Securities, Incorporated General files, 1988 84Buying system, 1988 Consumer's buying system, undated Financial companies advertising spending, 1981-1987 Presentation, 1988(3 folders) Thomas A. Edison Industries General files, 1957 Aug. (Milton Moskowitz files) Today's Man Building Market Dominance, 1992 Dec. 16 Giving Today's Men What They Want, 1993 Questionnaire, 1993 Suiting Up For Today's Man, 1993 Trailways--East Coast Group General files, 1960 July-Aug. (Milton Moskowitz files) Umbro 85Owning Football, 1995 Unilever Food Advertising in the United States, 1982 Lever Brothers, 1953 Nov.-1963 (Milton Moskowitz files) Trends in Total Advertising Expenditure in 25 Countries, 1970-1979, 1980 United Dairy Industry Association/National Dairy Promotion and Research Board (UDIA/NDB) General files, 1993 Agency review, 1993 Shopping List agency pamphlet, 1993 United States Marine Corps (USMC) Answers to U.S. Marine Corps Advertising Questionnaire, 1963 May 21 Resolicitation material, 1982 United States Navy General files, 1987 Advertising plan, 1986-1987 Agency presentation, circa 1986 Bob Pitman interview on market, 1987 Military print advertising, 1986-1987 Navy Blue campaign, 1987 June Navy recruiting advertising services, 1987 86Overview, 1986 Technical proposal, 1987(3 folders) United States Postal Service (USPS) Competition and Change presentation, 1983 JWT presentation to U.S.P.S., 1983 Annual reports, 1987-1988 U.S. Brewers Association General files, 1962 July (Milton Moskowitz files) U.S. Lines General files, 1957 July-1962 Feb. (Milton Moskowitz files) Visa General files, 1987 and undated Credit Card Industry: Poised for Change, 1986 Von's [JWT-USA--Von's and the More Agency, 1987: Moved to Oversize Materials](7 folders) Supermarket industry presentation, 1986-1987 87Von's and West Coast supermarkets general file, 1987 Wall Street Journal Background packet, 1989(2 folders) Walt Disney Productions General files, 1964 Nov. (Milton Moskowitz files) Walt Disney World Proposal for a Strategic Partnership, 1994(2 folders) Warner-Lambert General files, 1954 Nov.-1964 Feb. (Milton Moskowitz files) American Chicle Company, 1954 Sep.-1962 July (Milton Moskowitz files) Emerson Drug Company, Bromo Seltzer, 1949 Dec.-1960 Feb. (Milton Moskowitz files) W.F. Young General files, 1959 July-1965 Aug. (Milton Moskowitz files) The Wine Advisory Board General files, 1955 July-1961 June (Milton Moskowitz files) Zale Corporation General files, 1986-1987 Agency review and selection, 1987 Annual report, 1986 Jewelry questionnaire, undated JWT mission, circa 1986 [JWT-USA-- Zale Corporation, DeBeers proof, 1986: Moved to Oversize Materials] Refashioning of Zales (Modern Jeweler article), 1986 Product Category Files, 1975-1992 and undated (3 boxes) Airlines 88Category spending, 1992, (2 folders) International airlines, clippings, 1986 Banks Citibank, 1991 Society: Banking with Human Interest presentation, undated Voice of Manufacturers Hanover, communications audit proposal, undated Cigarettes General files, 1975

[Includes trademark research, presentation draft for Salem cigarettes]

Clippings, 1986 Cosmetics & Fragrances Avon & Cosmetic Industry--Brief Overview, 1989 Fragrance, Makeup & Skin--Core Reviews--Vol. II--Makeup Industry, 1985 Review of US skin care industry, undated Revlon background, 1986 Cruise Lines General files, 1981-1985 Clippings, 1982-1985 Feminine hygiene Explanation of Consumer Image in Tampon Market, 1983 Feminine Care Market Situation Analysis, 1983 Feminine care products, 1982 Johnson & Johnson, 1981 New business prospects, 1984 Playtex, review of tampon category, 1992 89 Tambrand news stories, 1990-1991 U.S. Consumer Media: A Brief Review of Expenditures, Dimensions, Trends, & Characteristics, 1993 Food Baked goods clippings, 1980-1985 Tear sheets, 1982-1986 Wonder Bread: An Idea for the Future, circa 1987 Creative department file, 1985 Facts of Life: The Changing Supermarket Shopper, 1985 Fast food industry prospects, 1988 Frozen Foods Defrosting Lean Cuisine: JWT Explores the Frozen Food Market, 1984 Frozen food entree situation analysis, 1986 Mrs. Paul's, 1986 U.S. frozen foods market, circa 1978 Pasta, rice, and grains, 1985-1986 Competitive overview--pasta dinner mixes, 1986 Pasta toss competitive review, 1985 Prepared rice competitive review, 1986 Project Clover competitive positioning report, 1986 Project Clover competitive review, 1986 90 Rice industry, 1958 Apr.-Oct. (Milton Moskowitz files) Spaghetti sauces competitive review (for R.J. French), 1986 Spice Your Rice: Competitive Review and Advertising Test Recommendations, 1985 Restaurant industry prospects, 1988 Trends in U.S. food consumption, circa 1987 Furniture Market projections, undated Healthcare General files, 1986-1987 Over-the-counter medications, 1988 and undated Jeans General files, 1979-1985 U.S. Jeans Market, 1981(2 folders) V.F. Corporation annual report, 1983 Wrangler, 1984-1985 Light bulbs Consumer interviews, 1986 Mutual funds General files, 1987 Clippings, 1985-1986 Real Estate General files, 1988-1989 Oversize Materials, 1924-1994 and undated (7 boxes)

Comprised of large format materials removed from elsewhere in the collection. Includes case histories, clippings, presentation books, storyboards, spreads, and market research. Arranged alphabetically.

General OV1 An Intimate Picture of the World's Largest Advertising Agency, 1935 J. Walter Thompson Company: An Analysis, 1938 Forward--History Creative Accomplishments Records J. Walter Thompson Portfolio Comprising of Facts and Figures, circa 1924 Successful Examples of Mass Education by Clients of J. Walter Thompson Company, circa 1965 Atlanta Office OV2New Business presentation materials, circa 1984 Companies OV3A&P Clean Copies, 1990 Jan. 9 Alpha Beta presentation book, 1986 (6 folders) OV4Circuit City clippings, 1989 Ford Motor Company leave-behind books (JWT-Australia), circa 1989 (3 books)

[Includes Our Views and Strategies, Our Credentials, Why J. Walter Thompson]

OV5Goodyear Tire and Rubber Company storyboards, undated(2 folders) Kraft--NatuBlend spreads, undated Löwenbräu market research, 1985 OV6North American Philips Corporation--Norelco sketches, circa 1986-1987 Pan Am briefing, 1988 Sun Microsystems, Two of the World's Cooler Networks, circa 1994 Zale Corporation, DeBeers proof, 1986 OV7Von's and the More Agency, 1987 (7 folders) Scrapbooks OV8Sam Meek's Blue Book, circa 1927 Audiovisual Materials, 1982-2006, undated (1 box)

Includes audiocassettes, CD's, DVD's, VHS tapes, and U-matic videotapes.

Restrictions on Access: Original audiovisual materials are closed to researchers until Use Copies can be produced. Please contact a reference archivist for more information.]

AV1Bertolli Extra Light, :60 radio spot. Format: 1/4" audiotape reel. TRT: 1:00. Brian Johnson; Effective, Distinctive Advertising Prepared for Nintendo, 1994 Apr. 12. Format: U-matic videotape. TRT: 10:00. Brian's Video for Nintendo,1994 Apr. 14. Format: U-matic videotape. TRT: 20:00. Burger King-JWT repitch, undated,. Format: VHS. TRT: Unknown. Fla. Citrus agency briefing, 1983 June 8. Format: Audiocassette. TRT: Unknown (C-90). Glidden Company--JWT audio-visual center, undated. Format: U-matic videotape. TRT: 10:00. Hallmark Cards, circa 1986 Apr. 21. Format: Audiocassette. TRT: Unknown (C-90). IBM Pro Printers--3 :60 radio spots. Format: Audiocassette. TRT: 1:30. JWT Award-winning food advertisements reel, 2005 Nov. 3. Format: DVD (.mov file format). TRT: 28:00.

[Includes commercials for Got Milk, John West Salmon, Kellogg's, Kit-Kat, Meijer, Nong UHT, Special K, Tabasco, and Nestlé Yorkie campaigns.]

JWT-Chicago, Creating Popular Campaigns for Real People, 2006 Nov. 29. Format: DVD. TRT: 3:21. JWT-Chicago--Hyatt questionnaire--Express Checkout, 1992 Nov. 24. Format: U-matic videotape. TRT: 30:00. JWT-Glidden testimonials, undated,. Format: VHS. TRT: 5:00. JWT history, 2006 May 3,. Format: DVD. TRT: 60:00.

[Includes history of JWT, history of print, history of broadcast, and history of international.]

JWT Microsoft pitch, 1994 Apr. 6. Format: U-matic videotape. TRT: 8:53.

[Includes commercials for e.p.t, Sprint, Jaguar, Bell Atlantic, Prodigy, Esso, 7-Eleven, Calif. Tourism, Ford, Calif. Lottery, Nintendo, and Kodak campaigns.]

Nintendo video mailer, 1994 Apr. 19 (Howard Lincoln and Brian Johnson). Format: VHS. TRT: 5:00. Sprint historical review, JWT-San Francisco office, 1982-1993,. Format: VHS. TRT: 60:00. UDIA--Milk pitch,1993 Oct. 25. Format: U-matic videotape. TRT: 30:00. U.S. Navy--Roger Enrico interview, 1987 June 4. Format: Audiocassette. TRT: Unknown (C-90). Restricted Materials, 1986-2006 (2 boxes)

Restrictions on Access: Materials are closed to non-JWT researchers for 15 years from the date of creation.

R1General Chicago Office planning toolkit, 2006 Presentation: The Future: How Do We Get It?, 2000 Presentation: Who We Are, circa 2000 Retail New Business Conference, 2005(2 folders) Companies L.L. Bean, Connecting People Outdoors Since 1912, 2005 Nextel, credentials presentation, 2003 Novell, advertising strategy recommendations, 2002 Smirnoff (Diageo), Project 21, circa 2005 Restricted Personnel Records, 1986-1987

Restrictions on Access: These materials contain sensitive employment or personnel related materials and are closed to non-JWT researchers for 40 years from the date of termination of employment or 25 years from the date of death of employees.

R2California State Lottery, professional skills inventories, 1986 Lipton, one-on-one releases, 1987 R3 Bermuda Department of Tourism, presentation package, 1999