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Guide to the J. Walter Thompson Company. New Business Records, 1924-2006 and undated, bulk 1980-1989

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States.

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. New Business records 1924-2006 and undated, bulk 1980-1989
Language of Material
English
Extent
60 Linear Feet, 42,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Materials are closed to non-JWT researchers for 15 years from date of creation. Materials containing sensitive information relating to employment or other personnel issues are closed to non-JWT researchers for 40 years from the date of termination of employment, or 25 years from the date of the death of the employee.

Original audiovisual materials are closed to researchers until Use Copies can be produced. Contact Research Services staff for more information.

In addition, the Collection may contain materials to which the Acknowledgement of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes aggregate information about JWT's client base by year, gains and losses of clients; various account and new business prospect reports; biographical sketches of executives working in new business activities; and the files of some executives engaged in new business activities, including Richard Brecker and Milton Moskowitz. Oversize and Restricted materials have been physically relocated to their respective series and noted in the their logical location by an entry in brackets. Arranged alphabetically by topic.

General, 1974-1988
(9 folders)
Box 1
Account reports, 1983-1987 Sept.
(10 folders)
Box 2
Account reports (continued), 1987 Oct.-1988 May
(10 folders)
Box 3
Account reports (continued), 1988 June-1991 June
(9 folders)
Box 4
Account reports (continued), 1991 July-1994 Mar.
(9 folders)
Box 5
Account reports (continued), 1994 Apr.-Aug.
(2 folders)
Box 6
Miscellaneous files, 1987
Box 6
Multinational versus local, 1988
Box 6
Worldwide, 1988-1990
(1-5 of 12 folders)
Box 6
Worldwide, 1988-1990 (continued)
(6-12 of 12 folders)
Box 7
Year End Submissions--Canada/USA, 1984
(2 folders)
Box 7
Year End Submissions--USA, 1984
(2 folders)
Box 7
Awards file, 1986-1988
Box 8
Business development, 1962 Apr.-1964 Sep.
Box 8
Corporate advertising, 1963 Nov.
Box 8
Miscellaneous papers, undated
Box 8
New business list (prospect-progress report) 1964 Feb.
Box 8
Research, 1963 Oct.
Box 8
Volume groups, 1963 May-1964 Mar.
Box 8
[Chicago Office, JWT planning toolkit, 2006: moved to Restricted Materials]
Box 8
Chicago Office, JWT presentation photos, circa 1993
Box 8
JWT-USA, 1980 July-1992 Jan.
(6 folders)
Box 8
North American client list, 1985 July-1992 Sep.
(5 folders)
Box 8
Red Book listing, 1985
Box 8
Uniform Account List, 1991
Box 8
Clients and assignments--USA, 1960-1990
Box 9
Clinton (Pat), Client Service Supervisor
Box 9
Cochrane (Tom), Senior Vice President, Director of Print Production and Broadcast Traffic
Box 9
Dochterman (Ludwig), Vice President, Associate Creative Supervisor
Box 9
Hassett (Kathy), Vice President, Network Negotiator Supervisor
Box 9
Hoffnagle (Wilson), Vice President, Network Supervisor
Box 9
Kamerer (John), Vice President and Art Director
Box 9
Krimezis (Cynthia), Account Supervisor
Box 9
Lane (William/Bill), Executive Vice President, Executive Creative Director for JWT New York
Box 9
Metter (Bertram/Bert), Chairman of JWT-USA
Box 9
Mitchell (Bob), Senior Vice President, Associate Creative Director
Box 9
Moodie (Alexandra), Media Supervisor
Box 9
Murphy (Melissa), Senior Vice President, Management Director
Box 9
Owett (Bernard/Bernie), Senior Vice President, Creative Director, 1966, undated
Box 9
Paton (Michele), Media Supervisor
Box 9
Scott (Bob), Senior Vice President, Group Account Director
Box 9
Swartzentruber (Emily), Senior Vice President, New York Media Director
Box 9
Other employees, undated
Box 9
Generic inquiry response, 1992
Box 9
House advertisement strategies, 1989
Box 9
[J. Walter Thompson Company: An Analysis, 1938: Moved to Oversize Materials]
(3 folders)
Box 9
[J. Walter Thompson Portfolio Comprising of Facts and Figures, circa 1924: Moved to Oversize Materials]
Box 9
JWT organizational overview, undated
Box 9
JWT strategic plan, undated
Box 9
JWT-USA Effie submissions, 1992
(2 folders)
Box 9
JWT-USA 5 year history--income statement, 1982-1986
Box 9
Main mailing list, 1988
Box 9
Memoranda, 1992
Box 9
Memoranda, 1994-1996
Box 10
Case histories, multiple clients, 1965 Mar.-1966 Feb.
Box 10
Miscellaneous papers, 1962 Sep.-1970 Apr.
Box 10
Chicago Office, 1960 Apr.-1970 Apr.
Box 10
Detroit Office, 1964 Feb.-1965 Sep.
Box 10
European Offices, 1963 June-1966 Mar.
Box 10
Hollywood Office, 1965 Feb.
Box 10
Los Angeles Office, 1960 Feb.-1970 Apr.
Box 10
Miami Office, 1960 May-1965 May
Box 10
New York Office, 1959 July-1965 Oct.
(2 folders)
Box 10
San Francisco Office, 1960 Feb.-1970 June
Box 11
Washington, D.C. Office, 1960 Sep.-1965 Oct.
Box 11
Multiple clients, case histories, 1986-1988
(3 folders; 1 folder moved to Oversize Materials)
Box 11
New business press clippings, 1992-1994
(1-6 of 20 folders)
Box 11
New business press clippings, 1992-1994 (continued)
(7-14 of 20 folders)
Box 12
New business press clippings, 1992-1994 (continued)
(15-20 of 20 folders)
Box 13
1987, A Lesson in Humility
Box 13
Agency presentation, 1924
Box 13
[An Intimate Picture of the World's Largest Advertising Agency, 1935: Moved to Oversize Materials]
Box 13
Approach to New Business for the JWT Company,1975
Box 13
[Atlanta Office new business presentation, circa 1984: Moved to Oversize Materials]
Box 13
Company of Adventurers (Sam Meek), undated
Box 13
Finalist challenge, 1993 Oct. 26
Box 14
Getting the Best, European managers meeting, 1987
Box 14
International Advertising, 1935
Box 14
International Advertising: Facilities of JWT, 1944 Aug. 8
Box 14
Just What Do J. Walter's Yesterdays Mean to J. Walter's Tomorrows?, undated
Box 14
JWT-USA Most Distinctive Effective Advertising, 1983-1987
Box 14
JWT worldwide general presentation, 1992- 1993
(2 folders)
Box 14
Largest Clinic of Advertising in the World, 1942
Box 14
Making Advertising Pay During the Depression, circa 1932
Box 14
Medium is the Message, 1992 Oct. 26
Box 14
New business presentation, 1945
Box 14
So What...? 1994
Box 14
[Successful Examples of Mass Education by Clients of J. Walter Thompson Company, circa 1965: Moved to Oversize Materials]
Box 14
[The Future--Do We Get It? 2000: Moved to Restricted Materials]
Box 14
Total Branding (Mexico), 1996
Box 15
Who is J. Walter Thompson and What Can They Do for Me?, undated
Box 15
[Who We Are,circa 2000: Moved to Restricted Materials]
Box 15
Printouts for leave-behind book, circa 1993
Box 15
Prospect lists, 1985-1988
(3 folders)
Box 15
Publicity, 1965-1967
Box 15
Regional advertising group pamphlet, undated
Box 15
[Retail New Business Conference, 2005: Moved to Restricted Materials]
(2 folders)
Box 15
Summary report mailing, 1988
Box 15
Traveling reel file, 1986-1988
(2 folders)
Box 15

Includes presentations, printed materials, clippings, background research reports; strategy and position papers. Oversize and Restricted materials have been physically relocated to their respective series and noted in the their logical location by an entry in brackets. Original folder titles have been retained. Arranged alphabetically by company or product, thereunder by topic.

General files, 1989-1990
Box 16
[JWT-USA--A&P Clean Copies, 1990 Jan. 9: Moved to Oversize Materials.]
Box 16
Presentations, 1990
Box 16
Project Eclair, 1990 Jan. 24
Box 16
Team member biographies, 1990
Box 16
Choosing An Advertising Agency for ACME, circa 1986
Box 16
Positioning for Strength, undated
Box 16
Advertising agency questionnaire, 1993
Box 16
JWT internal discussion to pursue account, 1957 Feb. (Milton Moskowitz files)
Box 16
JWT account records, 1959 Feb-1965-June (Milton Moskowitz files)
Box 16
General files, 1988-1989
Box 16
Clippings, 1987-1989
Box 16
Competitive advertisements, 1989
Box 16
Creative Department, 1989-1990
Box 16
Credentials presentation, 1989
(1 of 2 folders)
Box 16
Credentials presentation, 1989 (continued)
(2 of 2 folders)
Box 17
Florida, 1989
Box 17
Market overview, circa 1990
Box 17
Miami project, 1990-1991
Box 17
Promotional literature, 1988-1989
Box 17
Summer timetable, 1990
Box 17
General files, 1988
Box 17
New Step presentation, 1988
Box 17
Company profile, 1988
Box 17
Public relations records, 1986 (Hill and Knowlton)
Box 17
[JWT-USA--Alpha Beta presentation book, 1986: Moved to Oversize Materials]
(6 folders)
Box 17
General files, 1959 Jan.-1962 Mar. (Milton Moskowitz files)
Box 17
General files, 1959 July-1964 Jan. (Milton Moskowitz files)
Box 17
General files, 1946 Apr.-1958 July (Milton Moskowitz files)
Box 17
J. Walter Cooks presentation, 1983
Box 17
General files, 1955 July-1961 Jan. (Milton Moskowitz files)
Box 17
Growth presentation, 1986
Box 17
How Can Advertising Pay Off for American Greetings? 1986
Box 17
General files, 1986-1987
Box 17
General files, 1960 Sep.-1961 Oct. (Milton Moskowitz files)
Box 17
General files, 1957 Feb.
Box 17
General files, 1965 Feb. (Milton Moskowitz files))
Box 17
General files, 1954 Nov.-1958 June (Milton Moskowitz files)
Box 17
General files, 1970 Jan.-Feb. (Milton Moskowitz files)
Box 17
Credentials presentation, 1986 July 3
Box 17
General files, 1987-1990
Box 17
Clippings, 1990
Box 18
Expression of Interest/Response to Questionnaire for Ministry of Tourism, 1987
Box 18
JWT capabilities presentation, 1987
Box 18
J. Walter Travel presentation, 1984
Box 18
Questionnaire, 1987
Box 18
Questionnaire response, 1987
(2 folders)
Box 18
Statistics, undated
Box 18
Tromson Monroe (subsidiary), 1987
Box 18
Where Are We And How Do We Get There, presentation, 1980
Box 18
General files, 1963 Oct.-1965 Jan. (Bill Torrey files)
Box 18
Analysis of 1987 Baskin-Robbins Monitor, 1988
Box 18
Background material, 1989
Box 18
Backup scripts, 1989, undated
Box 18
Clippings, 1987
Box 18
Core user study, 1989
Box 19
Flavor of Success: Baskin-Robbins & the Future,undated
Box 19
Ice cream category in the U.S., 1987
(2 folders)
Box 19
Nestlé-Findus ice cream overview, 1988
Box 19
Positioning study, 1989
Box 19
Promotional calendar proposal, undated
Box 19
Pom plan, 1989
Box 19
Simmons Choices system reports, 1989
Box 19
Situation analysis update, 1987
Box 19
Take home strategy, 1989
Box 19
Top of mind awareness--places to buy ice cream, diet, yogurt, undated
Box 19
Presentation, 1983
Box 19
Presentation scripts, 1983
(2 folders)
Box 19
Response to questionnaire, 1983
Box 19
General files, 1961 June-1962 July (Bill Torrey files)
Box 19
General files, 1963 Oct.-1964 Dec. (Richard Brecker files)
Box 19
Credentials presentation, circa 1988
Box 20
Extending the connection, 1993
Box 20
JWT organizational charts, 1988
Box 20
Media resources and research presentation, 1988-1990
Box 20
Positioning Bell Atlantic for the Future,1993
Box 20
Project Unity presentation, 1994
Box 20
Project Unity--Meeting the Project Unity Creative Requirements, 1993
Box 20
Staying Ahead of Evolving Marketplace,1993
Box 20
Synergy 2000: Consumer Attitudes Towards Bell-Atlantic/TCI Merger, 1993
Box 20
[Bermuda Department of Tourism, 1999: Removed to Restricted Materials]
Box 20
General files, 1961 Mar.-1961 Sep. (Milton Moskowitz files)
Box 20
General files, 1954 Mar.-1964 Apr. (Milton Moskowitz files)
Box 20
New product introduction credentials, undated
Box 20
Robert Bosch Corporation and JWT presentation, 1987
Box 21
About JWT Company, 1973--JWT London
Box 21
General files, 1954 Mar.-1965 Mar. (Milton Moskowitz files)
Box 21
General files, 1964 Oct. (Milton Moskowitz files)
Box 21
Credentials presentation, circa 1987
Box 21
Pitch, 1987
Box 21
General files, 1964 June (Milton Moskowitz files)
Box 21
General files, 1953 Sep.-1960 July (Milton Moskowitz files)
Box 21
Information requested to Respond RFP, 1987
Box 21
Presentation, 1987
(2 folders)
Box 21
General files, 1956 Oct. (Milton Moskowitz files)
Box 21
Clippings, 1989
Box 21
Credentials presentation, 1992
Box 21
Introducing JWT Company, 1994
Box 21
Presentation, circa 1994
Box 21
General files, 1950 Nov.-1961 Oct. (Milton Moskowitz files)
Box 21
American licensing file, 1987
Box 21
American licensing promotional packet, 1987
Box 21
Cachet Marketing presentation, 1987
(1 of 2 folders
Box 21
Cachet Marketing presentation, 1987 (continued)
(2 of 2 folders)
Box 22
General files, 1955 Mar.-1963 Mar. (Milton Moskowitz files)
Box 22
General files, 1958 June (Milton Moskowitz files)
Box 22
General files, 1957 Mar.-1962 Mar. (Milton Moskowitz files)
Box 22
General files, 1956 Sep.-1965 Feb. (Milton Moskowitz files)
Box 22
General files, 1958 Oct.-1961 Apr. (Milton Moskowitz files)
Box 22
Changing American Consumer presentation, 1985
Box 22
Changes at Work: Issues and Opportunities, undated
Box 22
General files, 1989
(2 folders)
Box 22
Alternate positioning, 1989
Box 22
Backup scripts, 1989
Box 22
Brand Central clippings, 1989
Box 22
Brief, 1989
Box 22
Clippings, 1989
(2 folders; 1 folder moved to Oversize Materials)
Box 22
Company overview, 1988-1989
(2 folders)
Box 23
Comprehensive research plan, undated
Box 23
Credentials presentation, 1989
(4 folders)
Box 23
Evaluation assignment, 1989
Box 23
Goldman Sachs research briefs, 1989
Box 23
Good Guys--Defense of Circuit City's Entry in Northern California, 1989
Box 23
Good Guys--annual report and case study, 1989
Box 23
Interviews of salespeople, undated
Box 23
Market study, 1989 Oct. 18
Box 23
Metro traffic control sponsorship, 1989
Box 23
Promotional overview, 1989
Box 23
Sears & Brand Central Introduction, 1989
Box 23
2001--A Woman's Odyssey--JWT Perspective on the Emerging Woman of 21st Century, 1993
(1 of 2 folders)
Box 23
2001--A Woman's Odyssey--JWT Perspective on the Emerging Woman of 21st Century, 1993 (continued)
(2 of 2 folders)
Box 24
Company overview, 1987
Box 24
Credentials presentation, 1984
Box 24
Interviews, undated
Box 24
Tear sheets, 1983-1984
Box 24
Credentials presentation, undated
Box 24
General files, 1988
Box 24
Agency questionnaire, 1988
Box 24
Annual report, 1987
Box 24
Clippings, 1988
Box 24
Company overview, 1986
Box 24
Customer education catalog, 1988
Box 24
Financial reports, 1988
Box 24
Next Phase presentation, 1988
Box 24
Where Are We presentation, undated
Box 24
Credentials presentation, 1983
Box 24
Questionnaire response, 1983
Box 24
General files, 1953 Nov.-1962 Feb. (Milton Moskowitz files)
Box 24
General files, 1990, undated
Box 24
1st Pitch, Credentials presentation, 1986 Aug. 29
(1 of 2 folders)
Box 24
1st Pitch, Credentials presentation, 1986 Aug. 29 (continued)
(2 of 2 folders)
Box 25
2nd Pitch, Credentials presentation, 1986 Sep. 10
(2 folders)
Box 25
Business Month executive travel study, 1987
Box 25
Memo, 1959 Aug. (Milton Moskowitz files)
Box 25
Proof sketches, undated
Box 25
Turnaround presentation, 1990
Box 25
Credentials presentation, 1988
Box 25
Response, 1988
Box 25
[JWT-USA--Courvoisier XO, 1986: Moved to Oversize Materials]
Box 25
Annual report, 1987
Box 25
Background information packet, 1988
Box 25
Northam Warren Corporation, 1958 May-1962 June (Milton Moskowitz files)
Box 26
General files, 1982-1987
Box 26
Advertising planning
Box 26
Presentation book, 1982
Box 26
Results of 3-audience opinion leader survey, 1982
Box 26
Background information, 1986-1987
Box 26
Information booklet, undated
Box 26
Presentation, 1980
(2 folders)
Box 26
Credentials response, 1987
Box 26
General files, 1963 Apr.-1964 Nov. (Milton Moskowitz files)
Box 26
Change presentation, 1989
Box 26
Credentials presentation, 1985 June 21
Box 26
Financial services background information, 1984
Box 26
Preliminary situation analysis, 1981
Box 26
Project Delta--Taking On Establishment, 1989
Box 26
We Add Value presentation, 1989
Box 27
Acceptance of DCS in NY Spanish Households, 1980
Box 27
Background information
Box 27
Presentation originals--acetates, 1989
Box 27
Standard capability presentation, 1989
Box 27
Briefing agenda, 1993 Sep. 29
Box 27
Company glossary, 1993
Box 27
Credentials presentation, 1993
(2 folders)
Box 27
Digital & Its Competitors, 1993
(2 folders)
Box 27
Digital Home & Office PC Purchase Decision-Maker Target Profiles, undated
Box 27
Leverage Begins with Knowing the Consumer, 1993
Box 27
Leverage for Success, leave-behind book, 1993 Oct. 27
Box 27
Background information, 1987
Box 28
Brand personality study, 1987
Box 28
Case study, 1990
Box 28
Credit card market information, 1984
Box 28
Discover Card briefing document, 1987
Box 28
Positioning the Discover Card, 1987
Box 28
Presentation, 1987
(2 folders)
Box 28
Project Ace, 1984
Box 28
Sear, Roebuck, & Company--Competitive Card Product Analysis, 1989
Box 28
JWT-USA Organization, 1989
Box 28
Presentation, 1989
Box 28
Agency questions, 1990
Box 28
Credentials presentation, undated
Box 28
General files, 1954 May-1961 Feb. (Milton Moskowitz files)
Box 28
Background information, 1990
Box 28
Credentials presentation, 1990
Box 29
Household specialty market, 1987
Box 29
S.C. Johnson/Glade, air freshener strategic overview, 1988
Box 29
Target profile, 1989
Box 29
General files, 1986-1987
(2 folders)
Box 29
General presentation files, 1986
Box 29
Backup scripts, undated
Box 29
Bert Metter file, 1986-1987
Box 29
Clippings, 1986-1987
Box 29
Eastern facts--O'Donnell file, 1986
Box 29
Eastern Airlines versus Pan Am, script, undated
Box 29
JWT company profile, 1987
Box 30
Letters to Eastern, 1987
Box 30
Marketing in the Midst of Change, 1986
(4 folders)
Box 30
Months Ahead presentation, undated
Box 30
Past presentation material, 1986
Box 30
Shuttle backup scripts, undated
Box 30
Special Qualities of JWT to Serve Eastern Airlines, circa 1985
Box 30
Three Phases presentation, undated
Box 30
Background Information, 1985
(2 volumes)
Box 30
General files, 1989 and undated
Box 30
Competitive tear sheets, 1989
Box 30
Overview, 1987
Box 31
Credentials presentation, 1988
(2 folders)
Box 31
Consolidated Emery preliminary media input, 1989
Box 31
International media and marketing for selected Emery markets, 1980
Box 31
Notes, 1984
Box 31
Overall advertising plan, undated
Box 31
Presentation agenda, 1981 Aug. 27
Box 31
Purolator file, 1988
Box 31
Recommendations, 1985
Box 31
General files, 1988-1989
Box 31
Advertising agency register, 1988-1989
Box 31
Backup quotes, undated
Box 31
Clippings, 1988-1989
(1 of 2 folders)
Box 31
Clippings, 1988-1989 (continued)
(2 of 2 folders)
Box 32
Company overview, 1989
2 folders)
Box 32
Compensation proposal, 1989
Box 32
Competitive media spending, 1989
Box 32
Credentials presentation, 1989
Box 32
Eye care market overview, 1988
Box 32
Eyelab Does Not Have the Biggest Budget, 1989
Box 32
Making Eyelab $ Go Further, presentation, undated
Box 32
Market for Ophthalmic Goods in U.S.,--competitive and business trend analyses, 1988
Box 32
Next Step presentation, 1989
(2 folders)
Box 32
Ophthalmic practice rules, 1986
Box 32
Ophthalmic retailing market briefing, 1989
Box 32
Optical Retailing: The Plot Thickens, 1988
Box 32
Questionnaire response, 1988
Box 33
State of ophthalmic industry, 1988
Box 33
Which Way presentation, 1987
Box 33
General files, 1964 May
Box 33
Unleashing the Power of the Brand, 1994
(2 folders)
Box 33
General files, 1961 Oct.-1961 Nov. (Bill Torrey files)
Box 33
General files, 1966 May-1996 July (Milton Moskowitz files)
Box 33
General files, 1989
Box 33
Clippings, 1989
Box 33
Credentials presentation, undated
Box 33
JWT-USA presentation, undated
Box 33
Strategic review, 1989
Box 33
General files, 1954 Apr.-1958 July (Milton Moskowitz files)
Box 33
Advertising to Children, circa 1992
Box 33
1982 Grapefruit strategy study, 1982
Box 33
Credentials presentation, circa 1982
Box 33
JWT presentations, 1983, undated
Box 33
JWT presentation book, general, undated
Box 33
JWT presentation book, Fulfill the Potential, 1982
Box 34
Orange & Grapefruit Product Consumer Profile Report for 1981-1982, 1983
Box 34
Preliminary briefing, Florida grapefruit, 1982
Box 34
Preliminary data for Florida Citrus Commission, 1982
Box 34
Taste evaluation of grapefruit juice at Florida Tourists Welcome Centers, 1983
Box 34
Technical manual, 1983
Box 34
Television photoboards: grapefruit and orange fruit juices, 1982
Box 34
Clippings, 1987
Box 34
Request for Proposal, 1987
Box 34
Travel Pages brochure, 1987
Box 34
Floral marketing report, 1985
(2 folders)
Box 34
Project Greenbrier, 1989
Box 34
Information book, 1982
Box 34
Meeting, 1982
Box 34
General files, 1954 Nov.-1964 Mar. (Milton Moskowitz files)
Box 34
Contemporary markets program proposal, 1982
Box 34
[JWT-Australia. Ford Motor Company leave-behind books. Our Views and Strategies, Our Credentials, Why J. Walter Thompson.: Moved to Oversize Materials]
(3 books)
Box 34
Multinational presentation, undated
Box 35
Presentation, undated
Box 35
Quality is Job #1 1982 Mar. 12
Box 35
World According to Weith presentation, 1986
Box 35
Worldwide offices presentation, 1978
Box 35
Worldwide organization structure, undated
Box 35
Briefing, 1989
Box 35
Reference materials, 1989
Box 35
General files, 1987-1989
Box 35
Background information, 1986
Box 35
Buy study, 1980
Box 35
Clippings, 1987-1989
(2 folders)
Box 35
Crisis in branding, undated
Box 35
Effect of media on recall testing, 1979
Box 35
Frito-Lay specifics, undated
Box 35
Generic products study, implications for brand marketing and advertising, 1978
Box 35
JWT presentation, 1989
Box 35
Marketing research, 1987-1989
Box 35
Meeting agenda, 1981 Aug. 28
Box 35
Overviews, 1987-1988
Box 35
Planter's Peanuts file, competitive, 1984
Box 35
Presentation book, 1982
Box 35
General files, 1972-1974
Box 36
General files, 1961 Oct.-1962 (Milton Moskowitz files)
Box 36
General files, 1968 Sep. (Milton Moskowitz files)
Box 36
Advertising review, 1990
Box 36
General files, 1959 Feb.-1966 June (Bill Torrey files)
Box 36
General files, 1965 Nov.-1969 May (Milton Moskowitz files)
Box 36
Building Blocks to a Beautiful Finish, 1994
Box 36
Glidden-JWT Master Palette, 1994 Oct. 6
Box 36
Presentation file, 1994 Oct. 6
Box 36
Supplemental analysis, 1994
Box 36
General files, 1963 Dec.-1965 Jan. (Milton Moskowitz files)
Box 36
General files, 1958 May-1962 Nov.
Box 36
100 day plan, 1982
Box 36
Advertising recommendations for 2nd half, 1982
Box 37
Advertising recommendations to Goodyear Canada, 1982
Box 37
Annual report, 1988
Box 37
Campaign research, 1988-1989
Box 37
Clippings, 1988-1989
Box 37
Credentials presentation, 1981 July 27
Box 37
Enthusiast's guide, 1989
Box 37
Goodyear Canada, Incorporated, including recommendations, 1981-1983
Box 37
Invoices, 1989
Box 37
JWT advertising strategy, recommendations to Goodyear, 1982
Box 37
JWT presentation, undated
Box 37
[JWT-USA--Goodyear Tire and Rubber Company storyboards, undated: Moved to Oversize Materials]
(2 folders)
Box 37
Presentation boards, 1981
Box 37
Progress report, 1989
Box 37
Review, 1981
Box 37
Scripts, 1982-1989
Box 37
Storyboards and proofs, 1990
Box 37
General files, 1981 and undated
Box 38
Building a Brand presentation, undated
Box 38
Credentials presentation, 1982 Jan. 5
Box 38
Outline materials, 1981-1982
Box 38
Presentation, 1982 Jan. 15
(4 folders)
Box 38
Category research, 1981-1983
Box 38
Clippings, 1981-1984
Box 38
Consumer interviews, 1984
(1-3 of 4 folders)
Box 38
Consumer interviews, 1984 (continued)
(4 of 4 folders)
Box 39
Consumer transcripts, undated
Box 39
Exploration of Häagen-Dazs Brand Character, 1983
Box 39
Ice Cream Market: Business Information Report, 1984
Box 39
Maintaining the Lead presentation, undated
Box 39
Miscellaneous information & research, 1983-1984
Box 39
Presentation, 1984 Aug. 9
Box 39
Preserving the Magic, presentation, 1984
Box 39
General files, 1961 Mar.-1961 Dec.
Box 39
Consumer interviews, 1986
Box 39
Winning in the Marketplace presentation, undated
Box 39
Credential presentation, 1990
Box 39
Source materials for pitch, circa 1990
(2 folders)
Box 39
General files, 1980-1982
Box 40
Annual reports, 1980
Box 40
Clippings, 1978
Box 40
JWT background, 1981
Box 40
Radio-TV reports, 1980-1981
Box 40
General files, 1984
Box 40
General files, 1986
Box 40
General files, 1971
Box 40
General files, 1982
Box 40
General files, 1959 Sep.-1963 Feb. (Milton Moskowitz files)
Box 40
Meeting, 1987 Nov. 8
Box 40
General files, 1981-1984
Box 40
Credentials presentation, 1981
Box 40
Clippings, 1981-1984
Box 40
Ryder versus Hertz-Penske, 1985
Box 40
Branding Vodka, 1993
Box 40
General files, 1987 and 1989
(2 folders)
Box 40
Condiments situation analysis, 1987
Box 41
General files, 1983
Box 41
Agency orientation, 1983
Box 41
Alphabetical market index of local systems, 1983
Box 41
Between Friends script, undated
Box 41
Clippings, 1983
Box 41
Competitive copy samples, 1983
Box 41
Creative direction, 1983
Box 41
Credentials presentation, 1983
Box 41
Donaldson, Lufkin & Jenrette industry viewpoint, 1982
Box 41
Door-to-door sales Co-op campaign, 1983
Box 41
HBO: The First 10 Years, 1982
Box 41
JWT Cable Capsules, 1983
Box 41
Lansdowne: competitive pay-TV media expenditures, 1981-1982
Box 41
Presentation & research, 1983
Box 41
Proofs, 1984
Box 41
Schweitzer (Peter) notes, 1983
Box 41
Segmentation research on the cable/pay market, 1983
Box 41
Segmentation study of the urban/suburban cable television market, 1983
Box 42
Summary of agency brief, 1983
(2 folders)
Box 42
Meeting minutes, 1987
Box 42
General files, 1982-1983
Box 42
General files, 1978
Box 42
Agency questionnaire, 1992
Box 42
Competitive Hotel Advertising, 1992
Box 42
Credentials presentation, 1992
Box 42
Effectiveness presentation, 1993
Box 42
Hill Holiday & JWT Historical, 1992
Box 42
How Can JWT Help Hyatt Achieve Growth in the 1990's, 1993 Jan. 25
(2 folders)
Box 42
Questionnaire-correspondence, JWT history, 1992
Box 43
U.S. Hotel & Resort Industry: Fact Book 1991
Box 43
What Happens When I Get There? Hilton International presentation, 1992
Box 43
Worldwide guide, 1992-1993
Box 43
General files, 1985-1986
Box 43
General files, 1956 June-1957 Mar. (Milton Moskowitz files)
Box 43
General files, 1961 May-Sep. (Bill Torrey files)
Box 43
General files, 1983
Box 43
Annual report, 1985
Box 43
Consumer interviews, Chicago, 1986 June 18
Box 43
Consumer interviews, Los Angeles, 1986 June 20
Box 43
Consumer interviews, New York City, 1986 June 19
Box 43
Credentials presentation, 1986
(2 folders)
Box 43
General systems division presentation, 1980
Box 44
Marketing image copy presentation, 1987
Box 44
New business presentation, 1979
Box 44
Overview of corporate campaigns, undated
Box 44
Presentation background, 1986
Box 44
Printer file, 1979-1986
(2 folders)
Box 44
Senior management interviews, 1986-1987
(3 folders)
Box 44
Thumbnail competitive creative review, 1986
Box 44
General files, 1987
Box 44
General files, 1984
Box 44
General files, 1987
Box 44
Clippings, 1986-1987
Box 44
Promotional literature, 1986-1987
Box 44
Tear sheets, 1986-1987
Box 44
General files, 1957 Nov. (Milton Moskowitz files)
Box 44
Advertising Media Alternatives, 1987
Box 45
Annual report, 1986
Box 45
Selecting & Managing an Advertising Agency, 1987
Box 45
Seminar, 1987
Box 45
General files, 1987
Box 45
General files, 1953 Aug.-1962 Aug. (Milton Moskowitz files)
Box 45
Presentations, 1983
Box 45
Presentation, 1983
Box 45
Briefing, 1984
Box 45
Consumer interview transcripts, 1984
Box 45
General Mills Fashion Group file, 1984
Box 45
Presentation, undated
Box 45
Store checks, 1984
Box 45
General files, 1981
Box 45
General files, 1961 May-1962 Sep.
Box 46
Presentation, 1989 July 18
Box 46
General files, 1980-1985
(2 folders)
Box 46
Advertising & marketing intelligence reports, 1980-1981
Box 46
Brand utility yardstick, 1982
Box 46
Branded products at the crossroads, 1982
Box 46
Category loyalty rankings, 1978
Box 46
Clippings, 1975-1981
Box 46
Cold-flu file, 1985
Box 46
Feminine care products presentation, 1982
Box 46
Feminine hygiene background file, 1982
Box 46
Meeting agenda, 1985 Aug. 12
Box 46
Bert Metter Johnson & Johnson reel, 1985
Box 47
New business workbook, 1980-1981
(2 folders)
Box 47
O.B. tampons campaign, 1982
Box 47
Overview, 1979
Box 47
Presentations, 1984-1985 and undated
(4 folders)
Box 47
Television copy evaluation, undated
Box 47
General files, 1955 Dec.
Box 47
Capabilities review, 1981 Sep. 29
Box 47
General files, 1983
Box 47
General files, 1984
Box 47
All Bran case history, 1985
Box 48
Presentation, 1977
Box 48
General files, 1987
Box 48
Focus group summary, 1986
Box 48
Home delivery situation audit, 1988
Box 48
JWT opportunities, undated
Box 48
Questionnaire responses, 1987
Box 48
Pizza Category and Pizza Hut, 1987
Box 48
Presentation agenda, undated
Box 48
Research and background, 1988
Box 48
General files, 1987-1988
Box 48
Brief, 1987
Box 48
Credentials and credibility preview, 1987
Box 48
Information for Mr. Alvin A. Achenbaum, Achenbaum Associates, Incorporated, 1995
Box 48
General files, 1964 Aug. (Milton Moskowitz files)
Box 48
General files, 1954 Apr.-1965 Apr.
Box 48
Account plan, 1982
Box 48
Advertising budget, recommendation, and 1983 media plan, 1982
Box 48
Attitudes of Amateur and Professional Photographers Toward 35 Millimeter Color Print Films, 1981-1982
(2 folders)
Box 48
Copy Research Evaluation of Introductory and Satisfactory Disc Camera Advertising, 1982
Box 49
Delta-Atlanta transcripts, 1984
Box 49
Delta-Chicago transcripts, 1984
(2 folders)
Box 49
Delta-New York transcripts, 1984
Box 49
Ektaprint copier target plan, 1975
Box 49
Film management review, 1986
Box 49
Kodak batteries business review, 1988 Sep.
Box 49
Kodak Reinvents Film presentation, undated
Box 49
Presentation, 1977
Box 49
Presentation transparencies, 1982
Box 49
Proofs, 1979-1982
Box 50
P-189 model files, 1981-1982

[New line of 35mm color film.]

Box 50
Situation analysis, 1982
Box 50
Strategic Opportunities: The Future, 1982
Box 50
Taking on the Establishment presentation, undated
Box 50
What Works for Kodak Advertising, 1982
Box 50
General files, 1985
Box 50
General files, 1954 Feb.-1962 May
Box 50
Brand Realities: Implications for Coffee Brands in Europe, 1993
Box 50
Case histories, 1982-1986
Box 50
Cheese project, 1984
Box 50
Competitive file, undated
Box 50
Cottage cheese interview transcripts, 1988
Box 50
Cottage cheese positioning, undated
Box 50
Cottage cheese synectics session, 1988
Box 50
Dairy group presentation book, 1988
Box 50
Dairy products, 1986-1988
Box 51
Effectiveness presentation leave-behind book, 1992
Box 51
Igniting Brand Equity presentation (never used) 1993 June
Box 51
JWT presentation, 1988
Box 51
[JWT-USA-- Kraft--NatuBlend spreads, undated: Moved to Oversize Materials]
Box 51
Kraft-General Foods merger analysis, 1989
Box 51
Leave-behind book, 1988
Box 51
Nutrition issues file, 1988-1990
Box 51
Presentation, 1992
Box 51
Presentation to Tom Herskovits, 1988
Box 51
Project Simple: Process Versus Ingredient, 1988
Box 51
Sliced natural cheese pre-test, 1979
Box 51
Slides not used, 1988
Box 51
Trailblazer, Bert Metter review, 1989
Box 51
Trailblazer communications strategy recommendation, 1989
Box 52
Umbrella cheese project, 1989
Box 52
What is Cottage Cheese to You? presentation, undated
Box 52
General files, 1983-1985
Box 52
Presentation file, 1984
Box 52
T-plan, 1985
Box 52
General files, 1956 June-1959 Oct. (Milton Moskowitz files)
Box 52
Building for Tomorrow--A Discussion Starter, 1993
Box 52
General files, 1981-1982
Box 52
Cable capsules, 1982
Box 52
JWT profile, 1982
Box 52
Presentation outline, 1982
Box 52
General files, 1954-Dec.-1964 Sep. (Milton Moskowitz files)
Box 52
General files, 1961 Jan.-1961 Feb. (Milton Moskowitz files)
Box 52
General files, 1958 Jan.-1964 Nov. (Milton Moskowitz files)
Box 52
General files, 1987
Box 52
Consumer interviews, 1986-1987
(5 folders)
Box 53
Introducing Herb-Ox presentation (R.T. French), 1986
Box 53
Presentation, undated
Box 53
General files, 1992 and undated
Box 53
Presentation, undated
Box 53
Catalog arena presentation, 1985
Box 53
[Connecting People Outdoors Since 1912, 2005: Moved to Restricted Materials]
Box 53
Consumer interviews--Hartford, 1986
Box 53
Consumer interviews--Los Angeles--releases and topsheets, 1986
Box 53
Consumer interviews--New York, 1986
Box 54
Presentation file, 1986
Box 54
Presentation of agency capabilities, 1986
Box 54
Presentations, 1986 and undated
(2 folders)
Box 54
Background, 1981
Box 54
JWT profile, 1982
Box 54
Preliminary situational analysis, 1982
Box 54
Presentation, 1982
Box 54
Recommendations for long-term strategic marketing, 1983
Box 54
General files, 1989
Box 54
Brand review, 1985
Box 54
Clippings, 1977-1985
Box 54
[JWT-USA--Löwenbräu market research, 1985: Moved to Oversize Materials]
Box 54
Lion's Share presentation, 1985
Box 55
Market research, 1984-1985
Box 55
Positioning, 1985
Box 55
General files, 1986
Box 55
General files, 1958 Aug.-1958 Sep. (Milton Moskowitz files)
Box 55
Clippings, 1984
Box 55
Leave-behind book, 1986
Box 55
Presentations, 1986-1991
(4 folders)
Box 55
General files, 1984-1987
Box 55
Background information presentation, 1982-1985
Box 55
Basic information, 1985
Box 55
First and second quarter analyses, 1985
Box 55
Leave-behind book, 1985
Box 55
Presentation, 1985
Box 55
Situational analysis, 1982
Box 55
Clippings, 1984-1986
Box 56
Presentation, including campaign notes, 1987
Box 56
General files, 1981-1983
Box 56
General files, 1984
Box 56
Clippings, 1983
Box 56
Consumer interview questions, 1984
Box 56
Consumer interviews--Atlanta
(2 folders)
Box 56
Consumer interviews--Chicago
(2 folders)
Box 56
Consumer interviews--New York
(2 folders)
Box 56
Scripts from consumer tapes, 1984
Box 57
Consumer interviews, 1985
(2 folders)
Box 57
General files, 1955 Apr.-1965 June (Milton Moskowitz files)
Box 57
Choosing a Partner presentation, 1985
Box 57
General files, 1987
Box 57
General files, 1954 Oct.-1961 Jan. (Milton Moskowitz files)
Box 57
General files, 1954 Oct.-1962 (Milton Moskowitz files)
Box 57
Taking Merillat to New Places presentation, 1992
Box 57
Credentials presentation files, 1985
Box 57
How to Win Merrill Lynch: The Short Course, 1985
Box 57
Promotional brochure, undated
Box 57
Presentation book, 1983
Box 57
Response, You'll Love Our Winning Ways, 1992
Box 57a
New business presentation, 1983
Box 57
Clippings, 1985-1987
Box 57
Overview, 1987
Box 57
Quarterly reports, 1987
Box 57
New business presentation, 1983
Box 57
New business research presentation, 1983
Box 58
General files, 1964 Apr.-1967 Aug. (Bill Torrey files)
Box 58
American Beer Market Review & forecast, 1988
Box 58
Analysis of Above-Premium Beer Drinkers, 1988
Box 58
Beer advertising regulations, 1982-1984
Box 58
Beer buying system, 1988
Box 58
Beer category competitive environment, 1988
Box 58
Beer industry articles, 1978-1985
(2 folders)
Box 58
Beer market review and forecast, 1983
Box 58
Beer print-ads, 1968-1983
Box 58
Beer print advertising, 1988
Box 58
Brewing strategic research, 1987
Box 58
Bud Lite marketing plan, 1989
Box 59
Clippings, beer specific, 1968-1983
Box 59
Clippings, 1989
Box 59
Competitive ads, 1968-1976
Box 59
Confidentiality agreement, undated
Box 59
Consumer information, 1981-1984
Box 59
Counterattack presentation, undated
Box 59
Dry briefing, 1988
Box 59
Dry campaign ideas, undated
Box 59
Bartender interviews, 1984
(2 folders)
Box 59
Campaign sketches, circa 1984
Box 59
Case file, 1984-1985
Box 59
Consumer taste tests, 1984
Box 59
Counter Attack presentation, 1984
Box 59
Creative Department miscellaneous files, 1984
Box 60
Creative presentation (Miller Time rhyme search), 1984
Box 60
Creative strategy proposal, circa 1984
Box 60
Credentials presentation, 1984
Box 60
Marketing review, 1984
(2 folders)
Box 60
Miller High Life and U.S. beer industry background information, 1984
Box 60
Miller High Life versus Bud Lite file, 1984
Box 60
Miller Man campaign sketches, circa 1984
Box 60
New business presentation, 1984
Box 60
Presentation, 1988
Box 60
Reasons for High Life Sales Decline, 1980-1984
Box 60
Television spot scripts, 1984
Box 60
Historical information (1850s), undated
Box 60
How to Structure the Ideation Process, 1988
Box 60
Internal briefing, 1988
Box 60
JWT expenses, 1984
Box 60
Background review, 1986
Box 60
Borrowed Heritage scripts, 1987
Box 60
Focus groups, 1986-1987
Box 60
Market visits, 1987
Box 60
Positioning, 1987
Box 61
Project Tranquility research, 1987
Box 61
Test research, 1987
Box 61
Media spending, 1975-1983
Box 61
Miller at a Crossroads: A Discussion of How to Manage the Miller Franchise of Brands, 1987
Box 61
Miller Legacy presentation, undated
Box 61
18-24 Year-Olds Today, undated
Box 61
Analyzing Lite Beer Drinkers in Different Age Groups, undated
Box 61
Brand Positioning and Strategic Discussions, 1988
Box 61
Business briefing, 1988
(2 folders)
Box 61
Clippings, 1988-1989
Box 61
Ex-Athletes Used in Commercials, 1986-1988
Box 61
Media issues, undated
Box 61
New Growth for Miller Lite, 1988
(2 folders)
Box 61
One Journey Two Tracks presentation, 1988
Box 61
Per Miller Lite: The Löwenbräu Contemporary Adult Presentation and Stop Making Sense Videotape, 1988
Box 61
Perceptions of regular versus lite drinkers, 1988
Box 61
Planning: Key issues--objectives and strategies 1988
Box 62
Positioning and strategic alternatives, 1988
(2 folders)
Box 62
Preliminary Miller Lite positionings, 1988
Box 62
Research file, 1988
(2 folders)
Box 62
Personnel information, 1984
Box 62
Premium beer franchise marketing plan recommendations, 1988
Box 62
Present a Totally New Idea in Sports Syndication for Miller Beer, 1973
Box 62
Project Ice focus groups, 1986
Box 62
Project Near overview, 1980
Box 62
Project Tranquility brand updates, 1987
Box 62
Regional managers meeting, 1988
Box 62
Strategic assessment of Miller mainstream brands, undated
Box 62
Syndicated study, Burt Reynolds testimonial campaign, 1981-1984
Box 62
Synergy discussion, 1988
Box 62
Targeting Your Adult Beer Drinkers, undated
Box 62
Taste test file, 1984
(2 folders)
Box 63
Traditional values and youth file, 1984
Box 63
Trends in Alcohol Knowledge and Drinking Patterns Among Students Who Visited Daytona Beach, Fla., During Spring Break, 1983
Box 63
U.S. beer market, 1981
Box 63
General files, 1985
Box 63
General files, 1984
Box 63
General files, 1984
Box 63
General files, 1962 June (Milton Moskowitz files)
Box 63
General files, 1983
Box 63
General files, 1982
Box 63
General files, 1984
Box 63
General files, 1986
Box 63
Annual report, 1986
Box 63
Business journalists' attitude toward current issues in investment banking, 1986
Box 63
Consumer interview files, 1985
Box 63
Initial Observations and Recommendations, 1985
Box 63
Investment Banking and Morgan Stanley circa 1986
Box 63
Miscellaneous files, 1981-1985
Box 63
Presentations, 1986-1989
(2 folders)
Box 64
Ranking clips, 1985-1986
Box 64
Surveys presentation, 1985
Box 64
Telling the Morgan Stanley Story, 1985
Box 64
General files, 1987
Box 64
Agency briefing, 1992
(2 folders)
Box 64
Consumer interviews, undated
Box 64
General files, 1955 Sep.-1963 Mar. (Milton Moskowitz files)
Box 64
International file, 1981
Box 64
Presentation book, 1979-1980
Box 64
Storyboards, 1981
Box 64
Tearsheets, 1980
Box 64
Advertising Campaigns for Wheat Thins, Better Cheeses, 1985
Box 65
Advertising Cookies and Crackers, presentation to Japanese Biscuit Association, 1983
Box 65
Company overview, 1985
Box 65
Cookies and crackers file, 1984
Box 65
Del Monte file, 1987
Box 65
Credentials presentation file, 1983-1985
Box 65
Gourmet food articles, 1984
Box 65
Planter's Peanuts market review, 1983
Box 65
Planter's: Point of view about Planter's snacks, 1984
Box 65
Primary Cracker Category Imagery, Categorization, and Usage, 1984
Box 65
R.J. Reynolds file, 1987-1988
Box 65
Underlying Attitudes presentation, undated
Box 65
New business presentation, 1983
Box 66
General files, 1946 Oct.-1957 June (Milton Moskowitz files>)
Box 66
General files, 1987-1989
Box 66
Confidential memorandum, 1989
Box 66
Fact sheet, 1986-1987
Box 66
Getting to the Core of America presentation, 1987
Box 66
Reasons for Frequency of Readership, 1987
Box 66
General files, 1949 Aug.-1958 July (Bill Torrey files)
Box 66
General files, 1958 Aug.-1963 Oct. (Bill Torrey files)
Box 66
Briefing on Nestlé Ice Cream Company and the frozen dessert category, 1993
Box 66
Discussion of JWT with Nestlé Company Incorporated, 1958 (Howard Henderson's copy)
Box 66
Presentation, 1993
Box 66
General files, 1955 June-1961 June (Milton Moskowitz files)
Box 66
General files, 1982-1988
(2 folders)
Box 67
Annual strategies, 1988
Box 67
Biographical profiles, 1987
Box 67
Bumper stickers, undated
Box 67
JWT presentation, 1987
Box 67
JWT questionnaire response, 1987
(2 folders)
Box 67
Logo used for Department of Commerce, undated
Box 67
Request for proposal, 1987
(2 folders)
Box 67
Summary of media plans and responses by campaign, 1987
Box 67
Travel attitudes and behaviors, 1987
Box 68
Travel benchmark study, 1987
(2 folders)
Box 68
General files, 1987-1988
Box 68
Advertising agency review, 1987 and 1993
(2 folders)
Box 68
Advertising agency review questionnaire, 1993
Box 68
Briefing document, 1993
Box 68
Information packet, 1987
Box 68
Radio TV (television) reports, 1987
Box 68
Request for proposal, 1988
Box 68
General files, 1959 Feb.-1960 July (Bill Torrey files)
Box 68
General files, 1960 June-1963 Sep. (Milton Moskowitz files)
Box 68
Publications, 1961 Sep.-1963 Sep. (Milton Moskowitz files)
Box 69
[JWT credentials presentation, 2003: Moved to Restricted Materials]
Box 69
Background for 1993 Presentation of Odyssey to Nike, 1993
Box 69
Presentation book, 1994 Sep. 29
Box 69
[JWT-USA-- North American Philips Corporation--Norelco, circa 1986-1987: Moved to Oversize Materials]
Box 69
Norelco presentation, circa 1987
Box 69
Creative presentation, circa 1982
Box 69
General files, 1954 Nov. (Milton Moskowitz files)
Box 69
Building Momentum, 1994
Box 69
Credentials presentation, 1994 Mar. 3
Box 69
Presentation book, 1994
Box 69
So What is the Big Idea? creative presentation, 1994 Mar. 3
Box 69
General files, 1990-1991
Box 69
Background briefing on Northwest Airlines, 1991
Box 69
Flight Plan to Success presentation, 1991
Box 70
How Northwest Should Play Its Trump Card, 1991
Box 70
International presentation, 1991
Box 70
Northeast Corridor Air Shuttle Market Briefing, 1991
Box 70
Presentation, 1991 (Sullivan)
Box 70
Presentation slides, 1991
Box 70
Trump shuttle presentation, 1991
Box 70
General files, 1956 July-1963 (Milton Moskowitz files)
Box 70
[Advertising strategy recommendations, 2002: Moved to Restricted Materials]
Box 70
General files, 1954 Apr.-1962 Feb.
Box 70
Recommendations for Old Spice, 1986
(2 folders)
Box 70
General files, 1957 Nov.-1965 Nov. (Milton Moskowitz files)
Box 71
Bertolli, 1986-1987
Box 71
Leave-behind for Acemesa presentation, 1984
Box 71
Cost proposal, 1988
Box 71
Technical proposal, 1988
(3 folders)
Box 71
General files, 1959 Aug.-1963 (Milton Moskowitz files)
Box 71
Oscar Mayer Advertising--What's It Worth?, 1988
Box 71
Thought for Food presentation for Oscar Mayer (charts), 1984
Box 71
Thought for Food: Review of Consumer Trends Affecting the Future of Food Marketing for Oscar Mayer, 1984
Box 71
General files, 1956 Oct.-1964 Feb. (Milton Moskowitz files)
Box 71
Right Partner for the Right Times, 1991
Box 71
General files, 1962 (Milton Moskowitz files)
Box 72
Briefing, 1987-1988
(2 folders)
Box 72
[JWT-USA--Pan Am briefing, 1988: Moved to Oversize Materials]
Box 72
Presentation, 1988
Box 72
Presentation to the New York Society of Airline Security Analysts, 1988
Box 72
Promotional material, 1988
Box 72
Shuttle file, circa 1991
(3 folders)
Box 72
General files, 1955 Mar.-1961 Nov. (Milton Moskowitz files)
Box 72
General files, 1960 Oct.-1961 Feb. (Bill Torrey files)
Box 72
Building Worldwide Brands and Business, 1994
Box 72
Credentials presentation, 1989
Box 72
Merit--Relighting the Fire presentation, 1986
Box 73
General files, 1962 June-1964 Apr. (Milton Moskowitz files)
Box 73
Credentials presentation, 1986 Aug. 5
Box 73
Nestlé-Toll House frozen cookie dough competitive analysis, 1986
Box 73
General files, 1957 Feb.-1957 May (Milton Moskowitz files)
Box 73
Background and presentation, 1990
Box 73
General files, 1961 (Milton Moskowitz files)
Box 73
Creative review, includes commercial scripts, 1992
Box 73
Presentation book for Tampax, 1990
Box 73
General files, 1955 June-1957 Sep. (Milton Moskowitz files)
Box 73
General files, 1989-1990
Box 73
American Hawaii: Competitive Advertising Spending Overview, 1989
Box 73
Cruise Industry: An Overview, 1989
Box 73
Sitmar Cruises presentation, 1990
Box 73
General files, 1986-1989
Box 74
Bache file, includes Positioning for the 1990's presentation, 1987-1989
Box 74
Clippings, 1988-1989
(2 folders)
Box 74
Competitive advertisements, 1987-1989
Box 74
Competitive file, 1988, undated
Box 74
Consumer Perception of the Financial Services Market, 1987
Box 74
Consumer Perceptions of Financial Services and Real Estate, 1988
Box 74
Credit Card Consumption: A Lifestyle Perspective, 1989
Box 74
JWT healthcare file, 1987
Box 74
Project Blue presentation, 1989 Oct. 9
(2 folders)
Box 74
Project Peak situation analysis, 1989
Box 75
Standard & Poor's industry surveys, 1989
Box 75
General files, 1986-1987
Box 75
Preliminary situation analysis, 1985
Box 75
Presentation slides, 1985 Aug. 21
Box 75
Winning team presentation, undated
Box 75
General files, 1988
Box 75
Betadine medicated douche, SenoKot products, X-Prep in their perspective markets, 1988 Apr.
Box 75
Laxative market studies, 1988
Box 75
SenoKot Laxatives: clinical and product information, 1988
Box 75
Study examining opportunities for the laxative market, 1987
Box 75
General file, 1949 Dec.-1965 Jan. (Milton Moskowitz files)
Box 75
Base spaghetti sauce, 1990
Box 75
Overview, 1989
Box 75
Ragu and JWT presentation, 1989
Box 75
Ragu review, 1989
Box 75
Clippings, 1984
Box 76
Future presentation, 1989
Box 76
General files, 1962 Mar.-1962 June (Milton Moskowitz files)
Box 76
General files, 1957-1964 (Milton Moskowitz files)
(2 folders)
Box 76
Consumer electronics clippings, 1985-1988
Box 76
Notes on J. Walter Thompson Company, 1959
Box 76
General files, 1954 Oct.-1961 Apr. (Milton Moskowitz files)
Box 76
General files, 1954 Apr.-1957 May (Milton Moskowitz files)
Box 76
Partnership for Success, 1982
Box 76
General files, 1959 Aug.-1969 Feb. (Milton Moskowitz files)
Box 77
General files, 1987
Box 77
Bouillon review, 1986
Box 77
French's Yellow Mustard, case study, 1985
Box 77
Mustards: competitive creative review, 1986-1987
Box 77
Project Dynasty, 1986
Box 77
Yellow mustard wear-out analysis, Be Good to Your Food campaign, 1986
Box 77
General files, 1981
Box 77
Credentials presentation, including JWT annual report, 1982
(2 folders)
Box 77
Leverage presentation, undated
Box 77
Management communication audit, 1985 Dec. 16
(2 folders)
Box 77
General files, 1955 Feb.-1961 June (Milton Moskowitz files)
Box 78
General files, 1965 Feb.-1969 Feb. (Milton Moskowitz files)
Box 78
General files, 1987-1988
Box 78
Allergy, asthma, and sinus products, 1987
Box 78
Burroughs Welcome, 1988
Box 78
Interoffice survey results, undated
Box 78
General files, 1987
Box 78
Background, evaluation, plan, undated
Box 78
Clippings, 1986-1988
Box 78
Consumer interviews, 1986
(2 folders)
Box 78
The Opportunities in Asia Pacific and Latin America, 1995
Box 78
Most Recent Hay Fever or Other Allergy: Symptoms Suffered Versus Symptoms Treated, undated
Box 78
Presentation, undated
Box 78
General files, 1956 Nov.-1957 Apr. (Milton Moskowitz files)
Box 79
General files, 1957 Dec.-1962 June (Milton Moskowitz files)
Box 79
JWT-Asia, undated
Box 79
Scott-JWT worldwide partnership, circa 1994
Box 79
General files, 1956 Sep.-1959 Sep. (Bill Torrey files)
Box 79
General files, 1966 July (Milton Moskowitz files)
Box 79
Credit card presentation, 1984
(2 folders)
Box 79
Advertising planning recommendation, 1988
Box 79
Change: Risk or Opportunity, 1988
Box 79
Presentations, 1988 and 1990
(2 folders)
Box 79
General files, 1956 Aug.-1959 Feb. (Milton Moskowitz files)
Box 79
Background information, 1989
Box 80
Clippings, 1989
Box 80
Commercial scripts, 1989
Box 80
Research, 1989
Box 80
Uncola campaign, 1973
Box 80
General files, 1952 June-1961 July (Milton Moskowitz files)
Box 80
Getting Involved presentation, 1983-1987
Box 80
Where is Sherwin-Williams? presentation, 1983
Box 80
Questionnaire response, 1985
Box 80
Agency presentation fact book, 1984
Box 80
Credentials presentation, circa 1986
Box 80
General files, 1952 June-1967 Apr. (Milton Moskowitz files)
Box 80
General files, 1985 Penetration tracking study, 1987
Box 80
Presentation, 1987
Box 80
Proposal, 1984
Box 81
[Project 21 (JWT/42 Entertainment), circa 2005: Moved to Restricted Materials]
Box 81
General files, includes campaign notes, 1986-1987
Box 81
Credentials presentation, 1978
Box 81
JWT local market buying presentation, undated
Box 81
J. Walter Speedy presentation, circa 1987
Box 81
Toronto presentation file, 1987 July 14-15
Box 81
What Business Are We In? presentation, undated
Box 81
Winning in the Marketplace--Tune-up Manufacturers Institute presentation, undated
Box 81
Annual report, fact book, 1993
Box 81
Creative guidelines, 1986
Box 81
General creative files, 1990
Box 81
JWT presentation, 1986 Apr. 1
Box 81
Long distance category overview--major historical milestones, 1994
Box 81
Marketing profile of U.S. Sprint, 1985
Box 81
Presentation, 1984 Feb. 29
Box 81
Presentation, 1986
(3 folders)
Box 82
Research findings, 1984
Box 82
Subscriber and non-subscriber attitudes toward Sprint, 1983
Box 82
Summary of Research Conducted for Sprint's Business Market, 1983
Box 82
U.S. Sprint's Strengths and Weaknesses, 1985
Box 82
Wall Street Journal special report on telecommunications, 1986, Feb. 24
Box 82
General files, 1968 Jan.-1968 Mar. (Milton Moskowitz files)
Box 82
Growth presentation, 1985 Nov. 5
Box 82
General files, 1953 Mar.-1964 Jan. (Milton Moskowitz files)
Box 82
General files, 1962 Mar. (Milton Moskowitz files)
Box 82
Adapting to an Evolving Market, 1993
Box 82
Clippings, 1987
Box 82
Frozen entrees/dinners: What's Going On? presentation, 1987
Box 82
Frozen food entree, creative strategy and situation analysis, 1986
Box 83
Frozen food entree update, 1987
Box 83
Presentations, 1983-1993
(4 folders)
Box 83
Stouffer's and competitive frozen food advertising, 1993
Box 83
[Two of the World's Cooler Networks, 1994: Moved to Oversize Materials]
Box 83
Sweet Partnership presentation, 1989
Box 83
Gaining Your Acceptance, circa 1991
Box 83
Leadership marketing, 1991
Box 83
General files, 1988
Box 83
Buying system, 1988
Box 84
Consumer's buying system, undated
Box 84
Financial companies advertising spending, 1981-1987
Box 84
Presentation, 1988
(3 folders)
Box 84
General files, 1957 Aug. (Milton Moskowitz files)
Box 84
Building Market Dominance, 1992 Dec. 16
Box 84
Giving Today's Men What They Want, 1993
Box 84
Questionnaire, 1993
Box 84
Suiting Up For Today's Man, 1993
Box 84
General files, 1960 July-Aug. (Milton Moskowitz files)
Box 84
Owning Football, 1995
Box 85
Food Advertising in the United States, 1982
Box 85
Lever Brothers, 1953 Nov.-1963 (Milton Moskowitz files)
Box 85
Trends in Total Advertising Expenditure in 25 Countries, 1970-1979, 1980
Box 85
General files, 1993
Box 85
Agency review, 1993
Box 85
Shopping List agency pamphlet, 1993
Box 85
Answers to U.S. Marine Corps Advertising Questionnaire, 1963 May 21
Box 85
Resolicitation material, 1982
Box 85
General files, 1987
Box 85
Advertising plan, 1986-1987
Box 85
Agency presentation, circa 1986
Box 85
Bob Pitman interview on market, 1987
Box 85
Military print advertising, 1986-1987
Box 85
Navy Blue campaign, 1987 June
Box 85
Navy recruiting advertising services, 1987
Box 85
Overview, 1986
Box 86
Technical proposal, 1987
(3 folders)
Box 86
Competition and Change presentation, 1983
Box 86
JWT presentation to U.S.P.S., 1983
Box 86
Annual reports, 1987-1988
Box 86
General files, 1962 July (Milton Moskowitz files)
Box 86
General files, 1957 July-1962 Feb. (Milton Moskowitz files)
Box 86
General files, 1987 and undated
Box 86
Credit Card Industry: Poised for Change, 1986
Box 86
[JWT-USA--Von's and the More Agency, 1987: Moved to Oversize Materials]
(7 folders)
Box 86
Supermarket industry presentation, 1986-1987
Box 86
Von's and West Coast supermarkets general file, 1987
Box 87
Background packet, 1989
(2 folders)
Box 87
General files, 1964 Nov. (Milton Moskowitz files)
Box 87
Proposal for a Strategic Partnership, 1994
(2 folders)
Box 87
General files, 1954 Nov.-1964 Feb. (Milton Moskowitz files)
Box 87
American Chicle Company, 1954 Sep.-1962 July (Milton Moskowitz files)
Box 87
Emerson Drug Company, Bromo Seltzer, 1949 Dec.-1960 Feb. (Milton Moskowitz files)
Box 87
General files, 1959 July-1965 Aug. (Milton Moskowitz files)
Box 87
General files, 1955 July-1961 June (Milton Moskowitz files)
Box 87
General files, 1986-1987
Box 87
Agency review and selection, 1987
Box 87
Annual report, 1986
Box 87
Jewelry questionnaire, undated
Box 87
JWT mission, circa 1986
Box 87
[JWT-USA-- Zale Corporation, DeBeers proof, 1986: Moved to Oversize Materials]
Box 87
Refashioning of Zales (Modern Jeweler article), 1986
Box 87
Category spending, 1992,
(2 folders)
Box 88
International airlines, clippings, 1986
Box 88
Citibank, 1991
Box 88
Society: Banking with Human Interest presentation, undated
Box 88
Voice of Manufacturers Hanover, communications audit proposal, undated
Box 88
General files, 1975

[Includes trademark research, presentation draft for Salem cigarettes]

Box 88
Clippings, 1986
Box 88
Avon & Cosmetic Industry--Brief Overview, 1989
Box 88
Fragrance, Makeup & Skin--Core Reviews--Vol. II--Makeup Industry, 1985
Box 88
Review of US skin care industry, undated
Box 88
Revlon background, 1986
Box 88
General files, 1981-1985
Box 88
Clippings, 1982-1985
Box 88
Explanation of Consumer Image in Tampon Market, 1983
Box 88
Feminine Care Market Situation Analysis, 1983
Box 88
Feminine care products, 1982
Box 88
Johnson & Johnson, 1981
Box 88
New business prospects, 1984
Box 88
Playtex, review of tampon category, 1992
Box 88
Tambrand news stories, 1990-1991
Box 89
U.S. Consumer Media: A Brief Review of Expenditures, Dimensions, Trends, & Characteristics, 1993
Box 89
clippings, 1980-1985
Box 89
Tear sheets, 1982-1986
Box 89
Wonder Bread: An Idea for the Future, circa 1987
Box 89
Creative department file, 1985
Box 89
Facts of Life: The Changing Supermarket Shopper, 1985
Box 89
Fast food industry prospects, 1988
Box 89
Defrosting Lean Cuisine: JWT Explores the Frozen Food Market, 1984
Box 89
Frozen food entree situation analysis, 1986
Box 89
Mrs. Paul's, 1986
Box 89
U.S. frozen foods market, circa 1978
Box 89
Competitive overview--pasta dinner mixes, 1986
Box 89
Pasta toss competitive review, 1985
Box 89
Prepared rice competitive review, 1986
Box 89
Project Clover competitive positioning report, 1986
Box 89
Project Clover competitive review, 1986
Box 89
Rice industry, 1958 Apr.-Oct. (Milton Moskowitz files)
Box 90
Spaghetti sauces competitive review (for R.J. French), 1986
Box 90
Spice Your Rice: Competitive Review and Advertising Test Recommendations, 1985
Box 90
Restaurant industry prospects, 1988
Box 90
Trends in U.S. food consumption, circa 1987
Box 90
Market projections, undated
Box 90
General files, 1986-1987
Box 90
Over-the-counter medications, 1988 and undated
Box 90
General files, 1979-1985
Box 90
U.S. Jeans Market, 1981
(2 folders)
Box 90
V.F. Corporation annual report, 1983
Box 90
Wrangler, 1984-1985
Box 90
Consumer interviews, 1986
Box 90
General files, 1987
Box 90
Clippings, 1985-1986
Box 90
General files, 1988-1989
Box 90

Comprised of large format materials removed from elsewhere in the collection. Includes case histories, clippings, presentation books, storyboards, spreads, and market research. Arranged alphabetically.

Box OV1
An Intimate Picture of the World's Largest Advertising Agency, 1935
Box OV1
Forward--History
Box OV1
Creative Accomplishments
Box OV1
Records
Box OV1
J. Walter Thompson Portfolio Comprising of Facts and Figures, circa 1924
Box OV1
Successful Examples of Mass Education by Clients of J. Walter Thompson Company, circa 1965
Box OV1
New Business presentation materials, circa 1984
Box OV2
A&P Clean Copies, 1990 Jan. 9
Box OV3
Alpha Beta presentation book, 1986
(6 folders)
Box OV3
Circuit City clippings, 1989
Box OV4
Ford Motor Company leave-behind books (JWT-Australia), circa 1989

[Includes "Our Views and Strategies," "Our Credentials," "Why J. Walter Thompson" ]

(3 books)
Box OV4
Goodyear Tire and Rubber Company storyboards, undated
(2 folders)
Box OV5
Kraft--NatuBlend spreads, undated
Box OV5
Löwenbräu market research, 1985
Box OV5
North American Philips Corporation--Norelco sketches, circa 1986-1987
Box OV6
Pan Am briefing, 1988
Box OV6
Sun Microsystems, Two of the World's Cooler Networks, circa 1994
Box OV6
Zale Corporation, DeBeers proof, 1986
Box OV6
Von's and the More Agency, 1987
(7 folders)
Box OV7
Sam Meek's Blue Book, circa 1927
Box OV8

Includes audiocassettes, CD's, DVD's, VHS tapes, and U-matic videotapes.

Restrictions on Access:Original audiovisual materials are closed to researchers until Use Copies can be produced. Please contact a reference archivist for more information.]

Bertolli Extra Light, :60 radio spot. Format: 1/4" audiotape reel. TRT: 1:00.
Box AV1
Brian Johnson; Effective, Distinctive Advertising Prepared for Nintendo, 1994 Apr. 12. Format: U-matic videotape. TRT: 10:00.
Box AV1
Brian's Video for Nintendo,1994 Apr. 14. Format: U-matic videotape. TRT: 20:00.
Box AV1
Burger King-JWT repitch, undated,. Format: VHS. TRT: Unknown.
Box AV1
Fla. Citrus agency briefing, 1983 June 8. Format: Audiocassette. TRT: Unknown (C-90).
Box AV1
Glidden Company--JWT audio-visual center, undated. Format: U-matic videotape. TRT: 10:00.
Box AV1
Hallmark Cards, circa 1986 Apr. 21. Format: Audiocassette. TRT: Unknown (C-90).
Box AV1
IBM Pro Printers--3 :60 radio spots. Format: Audiocassette. TRT: 1:30.
Box AV1
JWT Award-winning food advertisements reel, 2005 Nov. 3. Format: DVD (.mov file format). TRT: 28:00.

[Includes commercials for Got Milk, John West Salmon, Kellogg's, Kit-Kat, Meijer, Nong UHT, Special K, Tabasco, and Nestlé Yorkie campaigns.]

Box AV1
JWT-Chicago, Creating Popular Campaigns for Real People, 2006 Nov. 29. Format: DVD. TRT: 3:21.
Box AV1
JWT-Chicago--Hyatt questionnaire--Express Checkout, 1992 Nov. 24. Format: U-matic videotape. TRT: 30:00.
Box AV1
JWT-Glidden testimonials, undated,. Format: VHS. TRT: 5:00.
Box AV1
JWT history, 2006 May 3,. Format: DVD. TRT: 60:00.

[Includes history of JWT, history of print, history of broadcast, and history of international.]

Box AV1
JWT Microsoft pitch, 1994 Apr. 6. Format: U-matic videotape. TRT: 8:53.

[Includes commercials for e.p.t, Sprint, Jaguar, Bell Atlantic, Prodigy, Esso, 7-Eleven, Calif. Tourism, Ford, Calif. Lottery, Nintendo, and Kodak campaigns.]

Box AV1
Nintendo video mailer, 1994 Apr. 19 (Howard Lincoln and Brian Johnson). Format: VHS. TRT: 5:00.
Box AV1
Sprint historical review, JWT-San Francisco office, 1982-1993,. Format: VHS. TRT: 60:00.
Box AV1
UDIA--Milk pitch,1993 Oct. 25. Format: U-matic videotape. TRT: 30:00.
Box AV1
U.S. Navy--Roger Enrico interview, 1987 June 4. Format: Audiocassette. TRT: Unknown (C-90).
Box AV1

Restrictions on Access: Materials are closed to non-JWT researchers for 15 years from the date of creation.

Chicago Office planning toolkit, 2006
Box R1
Presentation: The Future: How Do We Get It?, 2000
Box R1
Presentation: Who We Are, circa 2000
Box R1
Retail New Business Conference, 2005
(2 folders)
Box R1
L.L. Bean, Connecting People Outdoors Since 1912, 2005
Box R1
Nextel, credentials presentation, 2003
Box R1
Novell, advertising strategy recommendations, 2002
Box R1
Smirnoff (Diageo), Project 21, circa 2005
Box R1

Restrictions on Access:These materials contain sensitive employment or personnel related materials and are closed to non-JWT researchers for 40 years from the date of termination of employment or 25 years from the date of death of employees.

California State Lottery, professional skills inventories, 1986
Box R2
Lipton, one-on-one releases, 1987
Box R2
Bermuda Department of Tourism, presentation package, 1999
Box R3

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Account Files

Advertising Vertical File

Corporation Vertical File

Jack Peters Papers

Additional related materials may be found in the following Hartman Center collections:

Bates Worldwide, Inc. Records

Charles McKinney Papers

John O'Toole Papers

Warwick Baker O'Neill Records

Preferred Citation

[Identification of item], J. Walter Thompson Company. New Business Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. New Business Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987, with additions throughout subsequent years.

Processing Information

Processed by Jessica Wood, Katie-Rose Repp, and Richard Collier.

Encoded by Katie-Rose Repp and Richard Collier.

Accessions 93-019, 93-030, 93-060, 93-064, 93-065, 93-067, 93-078, 94-108, 94-109, 94-115, 96-059, 96-079, 96-088, 99-298, 2002-189 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.