MenuInventory of the J. Walter Thompson Company. Newsletter Collection, 1910-2005
Abstract
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S.
The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- J. Walter Thompson Company.
- Title
- J. Walter Thompson Company. Newsletter Collection, 1910-2005
- Language of Material
- English, , Spanish, , German, , French, , Italian, , Portuguese
- Extent
- 17 Linear Feet, 9000 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Series Quick Links
- Main Newsletter Series, 1910-1986
- Domestic Newsletter Series, 1935-2005
- International Newsletter Series, 1929-2004
- Oversize Newsletters, 1930-1982
- Restricted Newsletters
- Restricted Oversize Newsletters
- Alphabetical Listing of Newsletter Titles
- Alphabetical Listing By Client of Campaign of the Week Articles
- News Bulletin Contents by Author
- News Bulletin Contents by Title
Collection Overview
The J. Walter Thompson Company (JWT) Newsletter Collection comprises the advertising agency's internally produced newsletters, which date from 1916 through 2005. Included are newsletters from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates of JWT (especially Brouillard Communications; Lord, Geller, Federico, Einstein; and Thompson Recruitment Advertising). The newsletters document JWT's business over the years by providing a forum for JWT staff worldwide to report on their activities and on developments in the advertising industry. Topics include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. In addition, the newsletters reflect many aspects of the corporate culture that set the tone of life in JWT offices. They report events such as blood drives, baseball games, office parties, staff retreats, and more. The sense of civic duty that JWT tried to instill in its personnel by encouraging its staff members to volunteer in their communities runs through many of the newsletters, particularly in the 1950s and 1960s, often concurrent with the agency's Ad Council and public service work.
The physical form of the newsletters evolved from several stapled, typewritten pages in the 1910s and early 1920s, to a (usually) four-page typeset newsletter in the 1950s, to a short newsprint magazine in the 1970s, to a longer glossy magazine in the 1980s. In the 1990s, some newsletters switched to a fully electronic format. The entries for each newsletter in this inventory detail the frequency of publication of the newsletters, the availability of indexes, irregularities in volume numbering and dating, and other pertinent information. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. Publications will be added to the collection as the archives receives and processes newsletter additions.
The collection is arranged into three series and four indexes: Main Newsletters, Domestic Newsletters, and International Newsletters; and an Alphabetical List of Newsletter Titles, an Alphabetical List By Client of Campaign of the Week Articles, News Bulletin Contents by Author, and News Bulletin Contents by Title.
The Main Newsletters Series holds the primary house organ for the company and includes some market research results as well as the opening of many international offices in 1929 and 1930. Newsletter articles includes account news, client lists--or account gains and losses--and biographies and short notes on JWT staff, including professional accomplishments, promotions and transfers, visits to other JWT offices, and personal events (i.e. marriages, births, and deaths).
The Domestic Newsletters Series is divided into three subseries--Offices, Divisions, and Other Newsletters. The Offices Subseries documents activities in the major JWT offices in the U.S.--Atlanta, Chicago, Detroit, Los Angeles, New York, and San Francisco. The office newsletters reported account gains and losses, campaign updates, and other business news, with substantial coverage of local events such as staff promotions and transfers, wedding and birth announcements, office parties, anniversaries, company-related sports events, personal and social news. They also updated local staff on news from elsewhere in the agency. Many of these publications were issued regularly as supplements to the main company newsletter published in New York; for instance, the New York News, at some points during the 1960s, was printed on the back page of the J. Walter Thompson Company News. The Divisions Subseries includes newsletters from subsidiaries and corporate divisions such as Brouillard Communications (JWT division for corporate advertising and public relations), Dialog (JWT division for public relations), Lord, Geller, Federico, Einstein (JWT affiliate for premium advertising), and Thompson Recruitment Advertising (previously named World Wide Agency, the JWT division for employee recruitment advertising). The newsletters report client gains and losses of the division and its individual offices, staff transfers and promotions, marriage and birth announcements, and other personal and social news. Some newsletters primarily address issues and developments pertaining to the specific aspect of advertising with which the division/affiliate concerns itself. The Other Newsletters Subseries includes publications that deal with advertising issues beyond a specific office's activities, along with newsletters issued by the Information Centers of the New York and Chicago offices that described their holdings or abstracted articles from newspapers and magazines relating to advertising. The newsletters address a broad range of issues relating to the advertising industry--marketing; merchandising; research; planning; consumer behavior; client news; major staff changes for agency executives from JWT offices worldwide; reports on single accounts or industries; and reports from the television, radio, print, and other media.
Newsletters from JWT offices in Canada, Latin America, Europe, Asia/Pacific, and Africa are found in the International Series. Most of these newsletters report the business of the offices and of the agency as a whole, noting account gains and losses, campaign results, market surveys, and other developments. News of office parties and anniversaries, employee transfers and promotions, staff birthdays and marriages, visits from JWT executives from other offices, and other social and cultural news are often included in the newsletters; for some newsletters, such lighter news comprises the bulk of the information published. A few newsletters cover much more specific marketing topics, such as Food and Drink News from London and JWT Media Information from Australia.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted.
Rare originals are closed to researchers. Please consult use copies as indicated in the Detailed Description of Collection.
Materials less than 15 years old are closed to non-JWT users.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllThe Main Newsletters Series comprises the primary house organ for the company, in all versions over time, from 1916 through 1986, when JWT became a unit of the WPP Group. The newsletter addressed issues of importance to the entire company, with articles on account news, client lists--or account gains and losses--and biographies and short notes on JWT staff, including professional accomplishments, promotions and transfers, visits to other JWT offices, and personal events (i.e. marriages, births, and deaths). The series also documents the results of both general and client-specific market research surveys, as well as general discussions of various markets and industries; television, radio, and print media developments (sometimes including listings of programs sponsored by JWT clients); and news from and profiles of JWT's offices and divisions around the world.
There are some gaps in publication of these newsletters, most notably 1931-1945 and 1970-1975. Coverage of international affairs varies substantially, though all of the titles in this series provide some news from JWT's offices overseas. The richest sources of JWT international news are the newsletters of the 1970s and 1980s, when there is a substantial increase in the frequency and depth of attention paid to JWT operations globally. See also the International Newsletters Series. One particularly useful source is Thumbnail Sketches, a column published regularly in the newsletter from 1946 to 1964 which profiled JWT staff. Also common were reports on JWT advertising campaigns and their subsequent impact on both the market and the client; from 1946 until roughly 1962, the newsletters featured the Campaign of the Week, detailing particularly successful campaigns. A listing of Campaign of the Week topics appears at the end of the finding aid.
The newsletters in this series were all published by the New York office, sometimes with local office newsletter inserts (see the Domestic Newsletters Series: Offices Subseries and the International Newsletter Series); copies of advertisements or management correspondence were sometimes attached as well.
The newsletters are organized chronologically by the date range of publication. Folders containing correspondence relating to newsletters precede the listing of newsletter titles.
Large-format issues have been relocated to Oversize Newsletters. A dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted.
Restrictions to access:Materials less than 15 years old are closed to non-JWT users. Where an item has been removed from containers and relocated, a dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted. In addition, bound and unbound originals of the 1922-1930 News Bulletin are closed to non-JWT users. Patrons may consult Use Copies that are available in the files.
Issued weekly 1916-1921, and approximately biweekly from 1922 on. No issues were published between numbers 55 (1917 July 9) and 56 (1918 July 8); numbers 69/70 (1918 Oct. 7/14) and 71 (1921 Mar. 15); and numbers 81 (1921 June 17) and 82 (1922 Jan. 9). Some issues include original JWT advertising and/or confidential letters attendant to these bulletins.
These booklet-size serial publications share a title with the earlier News Bulletin, but otherwise are different organs. They were published from 1922 to 1930 for external distribution, and contain articles by JWT personnel and outside contributors, primarily on topics of general interest to members of the advertising industry. Included are articles about consumer motivation, excerpts from market surveys, currentl client lists, and occasional JWT staff news. Originally issued monthly, beginning in February 1922, but publication became irregular, with no issue for September 1923, and varying numbers of issues for subsequent years. Issues are numbered sequentially (numbers 83-141) up to December 1929. In 1930, the publications's name changed to J. Walter Thompson Bulletin, with new numbering.
Published weekly 1923-1927, and biweekly from 1927 June-1929. Volume numbering begins 1928 Jan. 1 with Vol 10, no. 1. Published in one volume per year, while numbers ran continuously. Some issues include an index to previous issues.
Issue 72 not published.
Vol. 10, no. 3 (1928 Feb. 1) mislabeled as Vol. 10, no. 2; Vol. 10, no. 23 not published. Vo1. 11, no. 44 repeated (1929 Oct. 1 and Oct. 15).
Published (more or less) weekly, 1951-1963 except biweekly in July and August, 1964-1970.
Vol. 11, no. 48-53 (1956 Nov. 26-Dec. 31) mislabeled as Vol. 9, no. 48-53.
Vol. 13, no. 34 (1958 Aug. 25) misdated as Sept. 1, 1958; Vol. 14, no. 19 (1959 May 13) mislabeled as Vol. 14, no. 18.
Includes undated Christmas issues. Vol. 16, no. 19 (1961 May 17) mislabeled as Vol. 16, no. 18; Vol. 16, no. 20 (1961 May 25) mislabeled as Vol. 16, no. 19; and Vol. 16, no. 42 (1961 Oct. 25) misdated as Nov. 1, 1961; Vol. 17, no. 36 (1962 Sept. 7) mislabeled as Vol. 17, no. 37.
Includes unnumbered Nov. 11 blackout issue.
Vol. 21, no. 33 (1966 Oct. 7) mislabeled as Vol. 21, no. 32; Vol. 22, no. 25 probably not published.
Vol. 23, no. 21 (1968 June 14) mislabeled as Vol. 23, no. 20; Vol. 24, no. 18 repeated (1969 May 2 and May 9); Vol. 24, no. 28 (Aug. 8) missing all but pp.3-6.
Some issues combined. December issues dated Christmas 1976, 1977.
Published bimonthly 1978-1979, quarterly in 1980.
Published quarterly.
Includes newsletters published by or focused on the activities of specific JWT offices. The frequency and regularity of publication of the newsletters vary substantially, from office to office and from year to year. See also the Other Newsletters Subseries for newsletters published by these offices related to specific issues in advertising. Organized alphabetically by office, therein by title. Runs may be incomplete within a particular year.
Large-format issues have been relocated to Oversize Newsletters. A dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted.
Restrictions to access:Materials less than 15 years old are closed to non-JWT users. Where an item has been removed from containers and relocated, a dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted.
Office, client, and personnel news.
Addresses issues in marketing, merchandising, and consumer behavior.
Excerpts from magazines and newspapers addressing American business and society. Usually issued twice per week by the Information Center (less frequently and with shorter excerpts towards end of run). Continues JWT Library Flash.
Excerpts from magazines and newspapers addressing American business and society. Usually issued daily by the Information Center. Most holdings in 1962 and 1967. Continued by Information Center Flash.
Office, client, market, and personnel news. Frequency of publication varies from biweekly to bimonthly.
Newsletter concerning issues surrounding move of the office to the 900 North Michigan Avenue address.
Light office and personnel news. Published every six months.
Memoranda addressing promotional campaigns. Frequency of release varies from weekly to monthly. First two memos labeled Promotion Update.
Agency, office, and client news from the Chicago office; also reports on general American business news.
Light office and personnel news. Also covers Los Angeles and San Francisco offices. Published monthly.
Office and personnel news. Published bimonthly.
Light office and personnel news. Published twice a year, 1978-1980, and bimonthly, 1982-1986. Holdings spotty for 1984-1986. Includes JWT edition of 1983 March issue of Monthly Detroit.
Light office and personnel news. Published bimonthy and monthly late 1972-1973.
Light office and personnel news from the Detroit office. Includes several photographic essay supplements.
Essays on issues in marketing and advertising, particularly relating to the automotive industry.
Direct mail, direct marketing issues and campaigns.
Office, client, and personnel news. Published 4-5 times per year.
Light office and personnel news.
Also see Westwords, 1978, filed with the Chicago Office newsletters.
Office, agency, client and personnel news. Published roughly monthly.
Office, agency, client, and personnel news. Published roughly monthly.
Office, client, and personnel news.
Office, client, and personnel news. Published weekly. Continues JWT Friday.
Office, client, and personnel news. Also includes some news from other offices, both domestic and international. Published weekly. Continues News Flash.
Information regarding reference resources available from the office's Information Center.
Light office and personnel news. Published roughly biweekly.
Head title varies: New York New York New York; New York New York; New York; New York News. Office and personnel news. Usually published biweekly. Frequent minor changes in title and subtitle. Continues New York News (1963-1970). Continued by JWT Friday.
Byline reads: Issued by and for the Apprentice Group of the New York Office... Primarily covers broad issues in advertising; also some agency and office news. Published monthly. Continues J.W.T. Co. Junior News.
Office, client, and personnel news. Published weekly. Continues J. Walter Thompson Company New York News. Continued by The Flagship.
Covers New York cultural scene. Compiled by the Creative Department. Subtitle varies.
Office, client, and personnel news. Published weekly. Some issues were published as the single back page of the main newsletter, J. Walter Thompson Company News. If an issue cannot be found, check the Main Newsletter Series Boxes to see if the issue might have been inserted into the corresponding issue of the J. Walter Thompson Company News. Continued by J. Walter Thompson Company New York News.
Light office and personnel news from the New York office.
Office, client, and personnel news. Also includes some news from other offices, both domestic and international. Published weekly. Continued by Flash.
Articles on advertising and broader issues in society and business. Magazine format.
Reviews and summaries of new holdings of the New York office's Information Center.
Newsletter informing New York staff of issues related to summer 1981 move from 420 Lexington Avenue to 466 Lexington Avenue.
Reports news from JWT staff serving in the United States and Allied armed forces in World War II. Published monthly. Most but not all staff mentioned came from New York Office, the rest from both domestic and international offices.
Also see Westwords, 1978, filed with the Chicago Office newsletters.
Light office and personnel news.
Light office and personnel news. Inserted into the main JWT newsletter.
Light office and personnel news. Published every one to four months.
Newsletters published by JWT divisions and subsidiaries. Organized alphabetically by division name, and then alphabetically by name of publication.
Subtitled ...an overview of major trends and developments in the world of communications, particularly from the corporate point of view. Published monthly in New York.
Office, client, and personnel briefs. Published monthly in New York. Continues Inside News. Continued by Foghorn.
Office, client, and personnel briefs. Published monthly in New York. Continues Fog Talk.
Office, client, and personnel briefs. Published monthly in New York. Continued by Fog Talk.
Division, client, and personnel news. Published monthly.
Periodic briefings on broad company news.
Light office and personnel news from the corporate advertising division. Published monthly in New York.
Employment and recruitment news and issues. Published bimonthly (later quarterly) from division's office in Baltimore.
Weekly newsletter of Thompson Recruitment Advertising. Division, office, and client news. Recruitment issues and news, with many case studies. Published from the Baltimore office.
The Employee Newsletter of Thompson Recruitment Advertising... Personnel news from the division's United States offices. Published quarterly from Los Angeles office.
Newsletters produced by various offices that focus on issues of broad company interest. Organized alphabetically by name of newsletter.
Brief summaries of news from television, radio, computers, and other related areas. Published biweekly by the Chicago office.
A periodical bulletin from J. Walter Thompson Co. covering topical issues of concern to marketers. Covers a broad range of consumer products and issues. Published by the New York office.
General American consumer news. Published by the Strategic Services Department of the New York office.
News and issues in television, cable, and other sectors of the media industry. Published monthly by the New York office.
National supermarket news. Published by the Merchandising and Trade Relations Division of the Chicago office.
News from the food service industry. Published irregularly by the Chicago office.
News summaries from retailing and industry. Published every few weeks by the Marketing Services Department of the New York office for account representatives.
Newsletter of the JWT Archives.
Highlights of agency, office, client, and senior staff news, events, and awards for offices, both domestic and international. Published by the New York office for JWT executives.
Highlights of agency, office, client, and senior staff news, events, and awards for offices, both domestic and international.
On soaps, detergents, toiletries. For the use of JWT groups on Unilever accounts. Covers both domestic and international campaigns. Published bimonthly.
Magazine-format overview of company activities, history, and personnel. 1963 issue is a mock-up copy. Starting with the Sept. 1970 issue the title becomes J. Walter Thompson Company World. Published roughly monthly.
Agency, client, and staff news for both domestic and international offices. Circulated only to JWT executives. Published every few months. Includes division notes and text of two speeches by Don Johnston.
J.W.Trends, 1974-1977, 1990-1992, 1994 (1990-1994 folder removed to Restricted Newsletters, Box RN2)
Brief notes about business, technological, and social trends... Published weekly by the Chicago office's Information Center.
Highlights of agency, office, client, and senior staff news, events, and awards for offices both domestic and international. Published every one to two months by the New York office for JWT executives.
Media and market research news. Published several times per year.
Media Report, 1966-1985
Includes Network Notes.
News of merchandising from across the United States and from various industries as well as the armed forces. Published from the New York office.
Single-page notices of new product introductions.
One-page discussions of topics in marketing research and planning. Each issue written by single member of the Research and Planning Department in the New York office. Frequency of publication varies from bimonthly to annually.
News from the magazine and newspaper publishing industries. Published bimonthly by the Chicago office.
Information about JWT profit-sharing plans for staff.
Articles on group activities and dynamics. Not obviously related to advertising issues. Topics addressed include creative and visual arts, fund-raising, and food and nutrition. Published by JWT's Educational Service in the New York office.
Monographic reports on special topics.
Includes newsletters published by JWT's international offices. Whether or not JWT maintained more than one office in a particular country, usually one newsletter covered the market news of the whole country or major regions as well as the specific news of the offices (for example, The Commodore's Log of Canada, reporting from the Montreal, Toronto, and Vancouver offices, and Boletim JWT of Brazil covering the São Paulo and Rio de Janeiro offices). The newsletters are usually in the dominant language used by the local office, although some are in English.
In general, holdings are uneven. The two main periods where the holdings are deepest are the late 1950s to the middle of the 1960s and the first half of the 1980s, perhaps due to JWT events at the 1964-1965 New York World's Fair and the 1984 Epcot Swap Shop. The one nearly complete collection of international newsletters is the run of Round the Square, published by the London office from 1951 to 1986.
Organized by geographical area in the following order: Canada; Latin America; Europe; and Asia/Pacific/Africa. Countries are then listed alphabetically, and then publications are listed alphabetically, except for general publications that cover all of Latin America and all of Europe. These items are found under the General heading at the beginning of each geographical area.
Large-format issues have been relocated to Oversize Newsletters. A dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted.
Restrictions to access:Materials less than 15 years old are closed to non-JWT users. Where an item has been removed from containers and relocated, a dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted.
Agency and office news from the Toronto, Montreal, and Vancouver offices. In English.
Agency and office news from the Toronto, Montreal, and Vancouver offices. In English.
Light news and personalities of the Toronto office. Issued monthly. In English.
Agency, client, and personnel news from JWT's offices throughout Latin America. Published monthy, in Spanish.
Agency and personnel news from JWT's offices in Latin America. Published in Caracas, in English.
Office, client, and personnel news from Argentina. Published quarterly (?) by the Buenos Aires office, in Spanish.
Published bimonthly, in Spanish.
Office, client, and personnel news from Brazil. Published bimonthly, in Portuguese. Covers São Paulo, Rio de Janeiro, and Porto Alegre offices.
Agency, client, and personnel news from Brazil. Published monthly, in Portuguese. Covers São Paulo and Rio de Janiero offices.
Agency, market, and personnel news from Brazil. Published monthly, in Portuguese. Covers São Paulo and Rio de Janeiro offices.
Agency, market, and personnel news from Brazil. Published several times per year, in Portuguese. Covers São Paulo and Rio de Janeiro offices.
Agency, client, and personnel news from Chile. Published by Santiago office, in Spanish.
Office and personnel news from Colombia. Published for Atlas (Bogotá) office, in Spanish.
Office and personnel news for Agencias Publicitarias Centroamericanas Unidas, JWT's affiliate for Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama. Published bimonthly, in Spanish.
Agency and personnel news from Mexico. Published three times per year by the Mexico City office, in Spanish.
Agency and personnel news from Mexico. Published quarterly (?) by the Mexico City office, in Spanish.
Agency and personnel news from Peru. Published by the Lima office, in Spanish.
Office and light news for Martí, Flores, Prieto, Comunicaciones, Inc., JWT's affiliate in Puerto Rico. Published in Caparra Heights, in Spanish.
Agency, client, and personnel news from Venezuela. Published irregularly by the Caracas office, in Spanish.
News from the Caracas office. In Spanish.
Agency, office, personnel, and general political and economic news from all JWT European offices. Published for executives. In English.
Office, client, and personnel news. In German.
Agency, client, and personnel news from Belgium. Published by the Antwerp office, primarily in English, with some French and Flemish.
General business and trade news, covering France, the Common Market, and other parts of Western Europe. Published several times per year by the Paris office, in English.
Office and personnel news from France. Published several times per year by the Paris office, in French.
News of advertising campaigns. In German.
Agency and office news from the Frankfurt office. In German. Includes one "Newcomer of the Month" cover in 1984.
Agency and office news from West Germany. Published several times per year by the Frankfurt office, in German.
Focused on media information. In German.
Office and light news from the Frankfurt office. In German.
In German.
Agency news from Germany. In German.
Personnel news from the Frankfurt office. In German.
Agency and office news for Alector, JWT's affiliate in Greece (?). Published in Athens, in English.
Media news in Italy. In Italian.
General news. In Italian.
Agency, office, and personnel news from Italy. Published quarterly by the Milan office, in Italian.
Agency, client, and personnel news from the Netherlands. Issued bimonthly, 1961-1962; quarterly, 1962. Published by the Amsterdam office, in English.
Agency, office, and personnel news. In English.
Agency and personnel news from Spain. In Spanish.
Media news in Spain. In Spanish.
Agency, client, and personnel news (emphasis on issues in advertising). Published by the London office, possibly once per season.
Survey of articles focused on advertising industry-wide concerns. Published by JWT Information Services.
Notices of additions to the Information Services library.
Book News, 1972-1990
Reviews and abstracts of additions to the JWT Library. Published bimonthly by the London office.
Examines political and company background into the Case for Advertising project of the London office. For further information, see the J. Walter Thompson Co. Publications Collection, London Office Publications.
Consumer Affairs, 1980-1985
Reports of JWT London Information Center library holdings, contents of recent trade journal articles available for reprint.
News concerning the food retail industry. Continued by New Products and Sales Promotion in Europe.
Summaries of news reports.
Parody of Round the Square, from the London office.
News from the food and beverage industries, excerpted from published reports and the trade press.
Excerpts from articles appearing in the food products industry trade journals.
Overview of office activity.
News concerning the food retailing industry.
Occasional papers addressing marketing and advertising issues in greater depth than other newsletters. Published by the London office.
Headlines from various British newspapers, magazines, and business publications, addressing marketing, trade, and banking and other economic issues. Published by the London office.
Guides to resources in JWT Information Services departments.
Single-topic marketing research reports.
Extracts from food trade publications.
Merchandising news and issues in Britain. Published by the London office.
Agency, client, and personnel news for JWT and its associate, the British Market Research Bureau. Published monthly by the London office.
Brief notices of new products from clients.
Continues European Food News.
Round the Square, 1951-1986
Agency, client, and personnel news for JWT and its associate, the British Market Research Bureau. Published monthly (occasionally bimonthly) by the London office. Continues JWT/BMRB News.
Merchandising news.
Primarily extracts from trade journal articles. Combines Sales Promotion and New Products journals.
Focuses on the pharmaceutical industry.
Trends in fashion, jewelry, discotheques, buildings, and furniture and furnishings. Published by the London office. Does not address JWT news.
Agency, client, and personnel news from Australia. Covers Sydney and Melbourne offices.
Australian and international business news. Does not cover JWT affairs.
Office and personnel news. Covers Sydney and Melbourne offices.
Adelaide, Brisbane, Melbourne, and Perth surveys of television programming and viewership.
Single issue covers Don Johnston's trip to Melbourne and Sydney offices.
Each issue focuses on a single topic.
Australian business news. Does not cover JWT affairs.
Light office and personnel news. In English.
General news about Hindustan Thompson. In English.
Agency, client, and personnel news from India. Published monthly by the Bombay office, in English; also covers Calcutta, Madras, and New Delhi offices.
Light office and personnel news from the Bombay office. In English.
Agency, client, and personnel news from India. Covers Bombay, Calcutta, Madras, and New Delhi offices. In English.
Indonesian political, economic, and military news. Does not cover JWT affairs. Published by P.T. Thomertwal Advertising, JWT's affiliate in Jakarta, in English.
Office and market news. Published by P.T. Thomertwal Advertising, JWT's affiliate in Jakarta, in English.
Agency, client, and personnel news from Japan. Published by the Tokyo office, in Japanese.
Office and personnel news. Published by JWT's affiliate in Kuala Lumpur. In English.
Office, client, and personnel news. In English.
Office and personnel news from the Philippines. Published weekly by the Manila office, in English.
Agency, client, and personnel news from JWT in South Africa and Rhodesia. Published bimonthly (quarterly in 1972), in English. Covers Johannesburg, Capetown, Port Elizabeth, Durban, and Salisbury (Harare), as well as JWT activities elsewhere in southern Africa.
Focus on broadcast media advertising. In English.
Agency, client, and personnel news from JWT in southern Africa. Covers Johannesburg, Capetown, and Salisbury offices. In English.
Agency news in South Africa and Rhodesia. No South African offices specified. In English.
News specific to the New York office building. Sometimes inserted into issues of New York Thompson.
Bulletin of JWT employees serving in the military during World War II.
Office, agency, client, and personnel news.
Single issue celebrating 10th anniversary of JWT España. In Spanish.
Published by the Zürich Office. In German.
Published by the Zürich Office. In German.
Newsletter of AAA India. In English.
Newsletters are closed to non-JWT users for 15 years from the date of publication. See also Restricted Oversize Newsletters.
Light news and humor. Published at irregular intervals.
Light office news. Published biweekly. Continued by Talker Online.
Electronic newsletter. Published monthly. Continues Talker.
Office, client, and personnel news. Also entitled Ford/JWT Times
Published quarterly.
Office, client, and personnel news.
Focus on new business in North America.
Focus on brand communications.
Focus on the mature market.
Collection of Information and Shared Experiences from the World of Kids. Published bimonthly.
Published quarterly.
Broadly focused on the green movement in business and environmental protection.
Brief notes about business, technological, and social trends... Published weekly by the Chicago office's Information Center.
Monographic reports on special topics.
News summaries in both paper and email formats.
Internal publications focused primarily on account news. In Spanish.
Survey of news from various European offices. In English.
In German.
General company news. Published monthly.
Highlights published work by JWT employees.
Each issue focuses on a different topic.
Satirical view of London Office life.
General news about JWT Asia/Pacific operations. In English.
Focus on media research and consumer behavior. Published quarterly.
General news about Hindustan Thompson. In English.
News about new products, research and innovations in campaign strategies. In English.
Focus on broadcast media. In English.
Newsletters are closed to non-JWT users for 15 years from the date of publication. See also Restricted Newsletters for legal-size folders.
Focus on consumer attitudes and behavior.
Glossy magazine of general European account news.
Published by JWT Business Communications. In Italian.
Publication of JWT Asia-Pacific. In English.
Subject Headings
- J. Walter Thompson Company.
- J. Walter Thompson Company. Atlanta Office.
- J. Walter Thompson Company. Chicago Office.
- J. Walter Thompson Company. Detroit Office.
- J. Walter Thompson Company. London Office.
- J. Walter Thompson Company. Los Angeles Office.
- J. Walter Thompson Company. New York Office.
- J. Walter Thompson Company. San Francisco Office.
- Brouillard Communications, Inc.
- Dialog (Firm)
- Lord, Geller, Federico, Einstein.
- Thompson Recruitment Advertising.
- Advertising agencies.
- Advertising agencies--History.
- Advertising--Research.
- Consumer behavior.
- Corporate culture.
- House organs.
- Marketing research.
- Newsletters.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Newsletter Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The J. Walter Thompson Company. Newsletter Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.
Processing Information
Processed by Richard Collier, March 2006
Encoded by Richard Collier
Completed March 2006
Accession is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.