Preliminary Inventory of the J. Walter Thompson Company. New York Office. Media Center Audio-Visual Collection, 1980s-2000s
Collection Overview
Collection is comprised primarily of 121 audio cassette tapes of radio commercials produced for various clients by JWT San Francisco ([1980s-early 1990s]) and collected by the Media Center. Formerly called the Creative Library, the Center makes available to JWT staff the creative products of various JWT offices. Also includes 6 CD-ROMs of print ads from JWT offices in Asia Pacific Region (1998-1999); 22 color slides of print ads from JWT Argentina (1997-1998); and 1 DAT of 8 radio spots for Lipton Ice Tea and monthly calendars, both produced by the New York Office (2000-2001). Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
The addition (2002-0203; 117 items, 5.0 linear feet) consists largely of tapes of radio commercials for a variety of JWT clients and brands, especially Eastman Kodak, Lipton, Trident, and Weight Watchers. Formats include VHS, U-Matic, and D-2 videotapes; DAT and digital audio mastering tapes; computer disks; and 8mm data storage cartridges. Also includes VHS copies of various films and TV shows.
The addition (2003-0231; 80 items, 5.5 linear feet) consists largely of video tapes of various commercials from JWT international offices, including ads for Listering, Nestle, Siemans, and Kellogg products, and possibly the only existing cpy of a Kodak "Wedding" ad. Also contains one audio CD and a small number of print ads.
The addition (2003-0232; 175 items, 15 linear feet) consists largely of video tapes of various commercials from JWT international offices, especially London, Asia and Latin America. Also includes Video Strategies USA tapes of ads that premiered 1981-1983, Worldwide Creative Council, and other spots.
Descriptive Summary
- Title
- J. Walter Thompson Company. New York Office. Media Center Audio-Visual Collection, 1980s-2000s
- Creator
- J. Walter Thompson Company. New York Office.
- Extent
- 27.3 Linear Feet, 536 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
- Language
- English.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
[Technical Services staff need to reformat for use copies of audiocassettes before use.]
[Technical Services staff need to reformat for use copies of audiocassettes before use.]
[Technical Services staff need to reformat for use copies of audiocassettes before use.]
[Technical Services staff need to reformat for use copies of audiocassettes before use.]
[Attention: Contains pictorial materials.]
[Technical Services staff need to reformat for use copies of U-Matic and D-2 videotapes before use.]
Other TV commercials from master reel that were not used for WPP board reel.
(Humorous meeting openings), excellent quality.
These are reels made by the FDAF library at JWT Detroit of all of the new Ford spots that broke, and sometimes of competitor spots.
[Technical Services staff need to reformat for use copies of U-Matic and VHS tapes before use.]
[Technical Services staff need to reformat for use copies of VHS tapes before use.]
Includes original commercials sponsored by Desoto Plymouth.
[Technical Services staff may need to reformat for use copies of some or all of the following formats before use: 8mm data cartridges, computer disks, reel-to-reel audio, DAT, and digital audio mastering tapes.]
Includes spots for Bailey's Irish Creme, IPlanet.com, Imovec, Kodak, Lipton, Ortho, Society Bank, Trident, and Weight Watchers.
[Technical Services staff may need to reformat for use copies of some or all of the following formats before use: 8mm data cartridges, computer disks, and DAT.]
Includes spots for Lipton, Listerine, and Rolaids.
[Technical Services staff may need to reformat for use copies of some or all of the following formats before use: 8mm data cartridges, and DAT.]
Includes spots for Lipton and Weight Watchers.
[Technical Services staff may need to reformat for use copies of some or all of the following formats before use: 8mm data cartridges, computer disks, and DAT.]
Includes spots for IPlanet.com, Kodak, Lipton, Rolaids, Trident, and Weight Watchers.
[Technical Services staff may need to reformat for use copies of DAT before use.]
Includes spots for Ford, Kodak, and Lipton.
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
Includes Ball Handler :15, Sharp Shooter :15, and Blocking :15.
Includes Total Branding, 1997 June
Includes Total Branding-UK Europe 1997 July
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
Includes Raggende Mannen, Skik, and Nilsson.
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
Includes RandB;, Dulfer, and Alternatief
Includes Nestle Holland, Lion, and Woman on Couch
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[May be only existing copy of this commercial.]
[Technical Services staff may need to reformat for use copies of U-matic small format videotapes before use.]
Includes Halls/Philly/K.D. Spaghetti
[Technical Services staff may need to reformat for use copies of U-matic small format videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic and VHS videotapes before use.]
Includes Stepping Out.
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
Includes Stitches, :30, and This is PAL.
Includes Vanessa Mae :40 and :10, and Jean Paul Gaultier :40 and :10.
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes and audio CD before use.]
Includes 5/6, 5/13, 5/20, 5/28, 6/03, 6/10, and 6/17.
Includes 3/04/02, 3/11/02, 3/18/02, 3/25/02, 4/1/02, 4/8/02, 4/22/02, and 4/29/02.
Includes 1/7/02, 1/21/02, 1/28/02, and 2/4/02.
Includes ads for folate and a booklet on Passion North America.
[Accession is restricted. Internal, unpublished records 15 years old or less are closed to all researchers except former JWT employees or by permission of the Director of the Hartman Center.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
Includes Nestle, Kit Kat, and Concrete Garden.
Includes Nestle, Kit Kat, and Speed Cop.
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
Includes Nestle, Kit Kat, and Baby Mop.
Includes Kimberly-Clark, Kleenex, and Pub.
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
Includes Kraft Dairylea Dunkers and Nestle Rowntree Kit Kat, 1999 Apr. 29
Includes Siemens' Pool.
[Technical Services staff may need to reformat for use copies of U-matic, VHS, and PAL-format videotapes before use.]
Includes Funeral, Armistice Movie, and Alien Lobster Agency
[Technical Services staff may need to reformat for use copies of PAL-format videocassettes before use.]
[Technical services staff may need to reformat U-matic, VHS, and PAL-format videotapes for use copies before use.]
Includes OK Soap, Wheel Powerons, Himal Magazine.
Includes Vietnam, Sydney, and PPGH/Amsterdam.
Includes Pepsi, Siemens, and Nike.
Includes Governmental Road, Accident Prevention, Yunk Dealer, and Lithano Cheese-Cheese Little Mouse.
[Technical Services staff may need to reformat for use copies of VHS and PAL-format videotapes before use.]
Includes Montage Agency Michel Rogale and Paris After Eight Dinner Party (Various Ads).
Includes Kraft and Kemp.
[Technical Services staff may need to reformat for use copies of PAL-format videotapes, audio CDs and computer disks before use.]
Includes BPI Bank Personal Credit, Kitchen, Computer, and Toll.
Includes Onitelecom, Internet, and Slow.
Includes BPI Bank Personal Credit, Kitchen, Computer, and Toll.
[Technical Services staff may need to reformat for use copies of U-matic videotapes materials before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes materials before use.]
[Technical Services staff may need to reformat for use copies of U-matic and VHS videotapes before use.]
Includes Benchmark, submissions 1-94.
Includes Benchmark, submissions 95 and 96.
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of VHS before use.]
[Technical Services staff may need to reformat for use copies of U-Matic videotapes before use.]
Includes Nestle- Scout/Girl Guides and Liptonic- Cantona, all with translations.
[Technical Services staff may need to reformat for use copies of VHS and U-Matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-Matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-Matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-Matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-Matic videotapes before use.]
[Technical Services staff may need to reformat for use copies of U-Matic videotapes before use.]
Historical Note
The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.
Subject Headings
- J. Walter Thompson Company.
- J. Walter Thompson Company. New York Office.
- J. Walter Thompson Company. San Francisco Office.
- J. Walter Thompson Company. Asia-Pacific Region.
- J. Walter Thompson Company. Argentina Office.
- Eastman Kodak Company.
- Thomas J. Lipton, Inc.
- Weight Watchers International.
- Radio advertising.
- Television advertising.
- Advertising--Asia.
- Advertising--United States.
- Advertising--Pacific Area.
- Audio cassettes.
- Color slides.
- Machine-readable records.
- Videocassettes.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], J. Walter Thompson Company. New York Office. Media Center Audio-Visual Collection, David M. Rubenstein Rare Book & Manuscript Library.
Provenance
The J. Walter Thompson Company. New York Office. Media Center Audio-Visual Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001-2002.
Processing Information
Processed by Ruth Bryan, Danielle McGregor, Elizabeth Arnold
Completed November 7, 2003
Additions minimally processed by Stacey Clarke
Last Updated December 8, 2003
Encoded by Elizabeth Arnold
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
