jwtnewyorkrecords Preliminary Inventory of the J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated Processed by: Danielle McGregor; machine-readable finding aid created by: Elizabeth Arnold

This finding aid is NCEAD compliant.

Aleph Number: 003225583

Machine-readable finding aid derived from automated markup system. Date of source: November 5, 2003 Processed by Danielle McGregor November 5, 2003; Finding Aid encoded by Elizabeth Arnold, David M. Rubenstein Rare Book & Manuscript Library, Duke University, November 5, 2003 Description is in English. 12-31-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::J. Walter Thompson Company. New York Office. Records)//EN" "jwtnewyorkrecords.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. Preliminary Inventory of the J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated John W. Hartman Center for Sales, Advertising & Marketing History David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated J. Walter Thompson Company. New York Office. 10.7 Linear Feet 491 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. New York Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. New York Office. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001.

Processing Information

Processed by Danielle McGregor

Completed November 5, 2003

Encoded by Elizabeth Arnold

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

Historical Note

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

Collection Overview

Collection (02-197) contains primarily presentations and reports in videotape and paper format made to and at World Partner Council meetings (1996-1997). Also includes Andy Fenning's files of reports and manuals in paper, video, slide, and digital format prepared for or received at management meetings, a "Transformation" seminar (1997), and other speeches and presentations. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

The addition (02-194) consists of material gathered from office of Andy Fenning upon his departure from JWT, but representing the work of many people and JWT offices. Contains material related to MindShare (the media collaboration between JWT and the Ogilvy and Mather agency), and information and examples from the rollout and early days of the Thompson Total Branding approach. Comprises primarily an assortment of videotapes, 1978-2000, including showreels, historical reels, commercial spots, interviews, meetings, and other segments. Also includes a small number of files containing speeches, reports, presentations, and other materials.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Fenning, Andy. J. Walter Thompson Company. J. Walter Thompson Company--History. J. Walter Thompson Company. New York Office. Ogilvy and Mather. Advertising agencies. Advertising agencies--United States. Advertising agencies--United States--History. Business presentations. Management. Marketing. Videocassettes. Slides. Machine-readable records. Manuals. Speeches. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Accessions 2002-0197 and 2002-0194

Restricted: Unpublished materials less than 15 years old are closed to non-JWT researchers.

1 Contents of Box 1:

[Technical Services staff need to reformat for use copies of videotape before use.]

World Partners Council, Typescript and Video Presentations, 1996-1997 2 Contents of Box 2:

[Technical Services staff need to reformat for use copies of videotape and diskette before use.]

World Partners Council, Typescript and Video Presentations, 1996-1997 3 Contents of Box 3:

[Technical Services staff need to reformat for use copies of videotape and CD-RW before use.]

[Attention: Contains pictorial materials.]

World Partners Council, Typescript and Video Presentations, 1996-1997 4 Contents of Box 4:

[Technical Services staff need to reformat for use copies of videotape and CD-RW before use.]

World Partners Council, Typescript and Video Presentations, 1996-1997 5 Contents of Box 5: World Partners Council, Typescript and Video Presentations, 1996-1997 6 Contents of Box 6:

[Technical Services staff need to reformat for use copies of videotape before use.]

[Oversize material moved to oversize box 12.]

World Partners Council, Typescript and Video Presentations, 1996-1997 7 Contents of Box 7:

[Technical Services staff may need to reformat newsprint before use.]

[Attention: contains pictorial materials.]

World Partners Council, Typescript and Video Presentations, 1996-1997 8 Contents of Box 8:

[Technical Services staff need to reformat for use copies of diskettes before use.]

Andy Fenning Files, Manuals and Reports, 1995-2000 9 Contents of Box 9:

[Technical Services staff need to reformat for use copies of diskettes before use.]

Andy Fenning Files, Manuals and Reports, 1995-2000 10 Contents of Box 10:

[Technical Services staff need to reformat for use copies of diskettes before use.]

Andy Fenning Files, Manuals and Reports, including from Latin America and Portugal, 1995-2000 11 Contents of Box 11:

[Technical Services staff need to reformat for use copies of VHS, BetacamSP and Hi-8 mm. videotape and CD-RW before use.]

Andy Fenning Files, Manuals and Reports, including videotape on Transformation (1997), 1995-2000 12 Contents of Box 12:

[Oversize material moved from Box 6.]

World Partners Council, Oversize Materials, 1996-1997 Mindshare binder 13 Contents of Box 13:

[Attention: Contains pictorial material.]

Thompson Total Branding strategy files, presentations, speeches, 1995-1997 Ford Truck slide presentation 14 Contents of Box 14:

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous commercial spots, presentations (6 VHS tapes), 1993-1997 15 Contents of Box 15:

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous creative (6 VHS tapes) 16 Contents of Box 16:

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous creative, show reels, commercials (6 VHS tapes), 1978-1999 17 Contents of Box 17:

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous show reels, interviews, commercials (9 VHS tapes), 1992-2000 18 Contents of Box 18:

[Technical Services staff needs to reformat VHS and audiocassette for use copies before use.]

Miscellaneous meetings, show reels, interviews, commercials, etc. (14 VHS tapes) 1 audiocasette, "Qwest"