MenuPreliminary Inventory of the J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated
Collection Overview
Collection (02-197) contains primarily presentations and reports in videotape and paper format made to and at World Partner Council meetings (1996-1997). Also includes Andy Fenning's files of reports and manuals in paper, video, slide, and digital format prepared for or received at management meetings, a "Transformation" seminar (1997), and other speeches and presentations. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
The addition (02-194) consists of material gathered from office of Andy Fenning upon his departure from JWT, but representing the work of many people and JWT offices. Contains material related to MindShare (the media collaboration between JWT and the Ogilvy and Mather agency), and information and examples from the rollout and early days of the Thompson Total Branding approach. Comprises primarily an assortment of videotapes, 1978-2000, including showreels, historical reels, commercial spots, interviews, meetings, and other segments. Also includes a small number of files containing speeches, reports, presentations, and other materials.
Descriptive Summary
- Title
- J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated
- Creator
- J. Walter Thompson Company. New York Office.
- Extent
- 10.7 Linear Feet, 491 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
- Language
- English.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllRestricted: Unpublished materials less than 15 years old are closed to non-JWT researchers.
[Technical Services staff need to reformat for use copies of videotape before use.]
[Technical Services staff need to reformat for use copies of videotape and diskette before use.]
[Technical Services staff need to reformat for use copies of videotape and CD-RW before use.]
[Attention: Contains pictorial materials.]
[Technical Services staff need to reformat for use copies of videotape and CD-RW before use.]
[Technical Services staff need to reformat for use copies of videotape before use.]
[Oversize material moved to oversize box 12.]
[Technical Services staff may need to reformat newsprint before use.]
[Attention: contains pictorial materials.]
[Technical Services staff need to reformat for use copies of diskettes before use.]
[Technical Services staff need to reformat for use copies of diskettes before use.]
[Technical Services staff need to reformat for use copies of diskettes before use.]
[Technical Services staff need to reformat for use copies of VHS, BetacamSP and Hi-8 mm. videotape and CD-RW before use.]
[Oversize material moved from Box 6.]
[Attention: Contains pictorial material.]
[Technical Services staff needs to reformat VHS for use copies before use.]
[Technical Services staff needs to reformat VHS for use copies before use.]
[Technical Services staff needs to reformat VHS for use copies before use.]
[Technical Services staff needs to reformat VHS for use copies before use.]
[Technical Services staff needs to reformat VHS and audiocassette for use copies before use.]
Historical Note
The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.
Subject Headings
- Fenning, Andy.
- J. Walter Thompson Company.
- J. Walter Thompson Company--History.
- J. Walter Thompson Company. New York Office.
- Ogilvy and Mather.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising agencies--United States--History.
- Business presentations.
- Management.
- Marketing.
- Videocassettes.
- Slides.
- Machine-readable records.
- Manuals.
- Speeches.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], J. Walter Thompson Company. New York Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The J. Walter Thompson Company. New York Office. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001.
Processing Information
Processed by Danielle McGregor
Completed November 5, 2003
Encoded by Elizabeth Arnold
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.