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Preliminary Guide to the J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated

Collection Overview

Collection (02-197) contains primarily presentations and reports in videotape and paper format made to and at World Partner Council meetings (1996-1997). Also includes Andy Fenning's files of reports and manuals in paper, video, slide, and digital format prepared for or received at management meetings, a "Transformation" seminar (1997), and other speeches and presentations. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

The addition (02-194) consists of material gathered from office of Andy Fenning upon his departure from JWT, but representing the work of many people and JWT offices. Contains material related to MindShare (the media collaboration between JWT and the Ogilvy and Mather agency), and information and examples from the rollout and early days of the Thompson Total Branding approach. Comprises primarily an assortment of videotapes, 1978-2000, including showreels, historical reels, commercial spots, interviews, meetings, and other segments. Also includes a small number of files containing speeches, reports, presentations, and other materials.

Descriptive Summary

Title
J. Walter Thompson Company. New York Office. records 1978-2000 and undated
Creator
J. Walter Thompson Company. New York Office.
Extent
10.7 Linear Feet, 491 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Restricted: Unpublished materials less than 15 years old are closed to non-JWT researchers.

[Technical Services staff need to reformat for use copies of videotape before use.]

World Partners Council, Typescript and Video Presentations, 1996-1997
Box 1

[Technical Services staff need to reformat for use copies of videotape and diskette before use.]

World Partners Council, Typescript and Video Presentations, 1996-1997
Box 2

[Technical Services staff need to reformat for use copies of videotape and CD-RW before use.]

[Attention: Contains pictorial materials.]

World Partners Council, Typescript and Video Presentations, 1996-1997
Box 3

[Technical Services staff need to reformat for use copies of videotape and CD-RW before use.]

World Partners Council, Typescript and Video Presentations, 1996-1997
Box 4
World Partners Council, Typescript and Video Presentations, 1996-1997
Box 5

[Technical Services staff need to reformat for use copies of videotape before use.]

[Oversize material moved to oversize box 12.]

World Partners Council, Typescript and Video Presentations, 1996-1997
Box 6

[Technical Services staff may need to reformat newsprint before use.]

[Attention: contains pictorial materials.]

World Partners Council, Typescript and Video Presentations, 1996-1997
Box 7

[Technical Services staff need to reformat for use copies of diskettes before use.]

Andy Fenning Files, Manuals and Reports, 1995-2000
Box 8

[Technical Services staff need to reformat for use copies of diskettes before use.]

Andy Fenning Files, Manuals and Reports, 1995-2000
Box 9

[Technical Services staff need to reformat for use copies of diskettes before use.]

Andy Fenning Files, Manuals and Reports, including from Latin America and Portugal, 1995-2000
Box 10

[Technical Services staff need to reformat for use copies of VHS, BetacamSP and Hi-8 mm. videotape and CD-RW before use.]

Andy Fenning Files, Manuals and Reports, including videotape on Transformation (1997), 1995-2000
Box 11

[Oversize material moved from Box 6.]

World Partners Council, Oversize Materials, 1996-1997
Box 12
Mindshare binder
Box 12

[Attention: Contains pictorial material.]

Thompson Total Branding strategy files, presentations, speeches, 1995-1997
Box 13
Ford Truck slide presentation
Box 13

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous commercial spots, presentations (6 VHS tapes), 1993-1997
Box 14

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous creative (6 VHS tapes)
Box 15

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous creative, show reels, commercials (6 VHS tapes), 1978-1999
Box 16

[Technical Services staff needs to reformat VHS for use copies before use.]

Miscellaneous show reels, interviews, commercials (9 VHS tapes), 1992-2000
Box 17

[Technical Services staff needs to reformat VHS and audiocassette for use copies before use.]

Miscellaneous meetings, show reels, interviews, commercials, etc. (14 VHS tapes)
Box 18
1 audiocasette, "Qwest"
Box 18

Historical Note

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. New York Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. New York Office. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001.

Processing Information

Processed by Danielle McGregor

Completed November 5, 2003

Encoded by Elizabeth Arnold

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.