jwtolson Inventory of the J. Walter Thompson Company. Sidney A. Olson Papers, 1957 Processed by: Donna Longo DiMichele; Machine-readable finding aid created by: Stephen Douglas Miller

1992 Duke University. All Rights Reserved.

This finding aid is NCEAD compliant.

Aleph Number: 001078923

 Machine-readable finding aid derived from Microsoft Word 6.0 files. Processed by: Donna Longo DiMichele October 1, 1992; Finding Aid encoded by Stephen Douglas Miller, David M. Rubenstein Rare Book & Manuscript Library, Duke University. January 31, 1997 Description is in English. 12-31-2005 PUBLIC "-//Duke University::David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::The Sidney A. Olson Papers)//EN" "olson.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. June 29, 1998 Updated to EAD Version 1.0 from EAD Beta by Stephen Miller Inventory of the J. Walter Thompson Company. Sidney A. Olson Papers, 1957 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityDurham, North Carolina

1992 Duke University. All rights reserved.

 Descriptive Summary J. Walter Thompson Company. Sidney A. Olson Papers, 1957 J. Walter Thompson Company. 9 Linear Feet 100 Items Duke University. David M. Rubenstein Rare Book & Manuscript Library For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Access to some portions of the J. Walter Thompson Company Archives is restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], J. Walter Thompson Company. Sidney A. Olson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The Sidney A. Olson Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987.

Processing Information

Processed by: Donna Longo DiMichele

Completed October 1, 1992

Encoded by Stephen Douglas Miller

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

This finding aid is NCEAD compliant.

 Biographical Note 1908, April 30 Born, Salt Lake City, Utah ca. 1925-1929 Attended the University of Utah 1934-1939 House Correspondent and City Editor, Washington Post 1939-1950 Senior Editor, Time, Life and Fortune magazines, Time, Inc. 1951-1956 Copy Supervisor, Kenyon and Eckhardt. Creator of the Ford Motor Company The American Road show 1956 Copy group head, J. Walter Thompson Company, New York office 1956-1973 Vice President, J. Walter Thompson Company, New York office Collection Overview

The papers of Sidney A. Olson date to 1957. They consist of reports and artwork created during a trip to identify production locations in Asia and the Middle East for the Ford Motor Company television campaign, Proved and Approved Around the World. The reports describe highlights of the areas visited and include observations of local political and social conditions.

The Reports include descriptions of Phnom Penh and Angkor Wat, Cambodia; Rangoon, Burma; Bangkok, Thailand; Agra, Calcutta and Benares, India; Baghdad, Iraq; Istanbul, Turkey; and Paris, France. The Artwork includes production sketches of Rangoon and Bangkok only. Olson was accompanied by J. Walter Thompson Company writer Finley Hunt. The reports were written to Robert Maitland of the New York office of the J. Walter Thompson Company.

For related papers in the J. Walter Thompson Company Archives, see a reference archivist.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Ford Motor Company. Copy writers. Advertising media planning. Advertising agencies--New York. Design drawings Asia, Southeastern--Description and travel. India--Description and travel. Iraq--Description and travel. Turkey--Description and travel. Contents of Collection Reports, 1957, May 15-June 12.

Includes reports written by Sidney A. Olson during a trip to identify production locations for a Ford Motor Company campaign. Some reports are missing or incomplete.

Arranged by report number.

 1 Report No. 2 Phnom Penh, 1957, May 15 Report No. 3 Angkor Wat, 1957, May[?] (incomplete) Report No. 5 Rangoon, 1957, May 23 Report No. 6 Rangoon, Calcutta, Benares, 1957, May 25 Report No. 7 Benares, Agra, Calcutta, 1957, May 28 Report No. 8 Baghdad, 1957, June 1 Report No. 9 Istanbul, 1957, June 3 Report No. 10 Istanbul, 1957, June 3 Report No. 11 Paris, 1957, June 12 Artwork, 1957.

Includes original production sketches made by Olson of various locations to which he traveled. There are also copies in various formats of the sketches.

Arranged by format, then by sketch number with unnumbered sketches in alphabetical order at the end.

 Original sketches on paper: (11 folders) Rangoon 1, 1957, May 21 Rangoon 2, 1957, May 21 Rangoon 3, undated Rangoon 4, undated Rangoon 5, undated Rangoon 6, undated Rangoon 7, undated Rangoon 8, undated Bangkok, Royal Baron Procession, undated Bangkok, Temple of the Dawn, 1957, May 19 Swan boat, undated Black crayon sketches on transparencies (use copies in form of photocopies): (2 folders) Rangoon 1, 1957, May 21 Rangoon 2, 1957, May 21 Rangoon 3, undated Rangoon 4, undated Rangoon 5, undated Rangoon 6, undated Rangoon 7, undated Rangoon 8, undated Bangkok, Royal Baron Procession, undated Bangkok, Temple of the Dawn, 1957, May 19 Swan boat, undated(2 transparencies) Phototransparencies (35 mm) of original artwork: (1 folder) Rangoon 1, 1957, May 21 Rangoon 2, 1957, May 21 Rangoon 3, undated Rangoon 4, undated Rangoon 5, undated Rangoon 6, undated Rangoon 7, undated Rangoon 8, undated Bangkok, Royal Baron Procession, undated Bangkok, Temple of the Dawn, 1957, May 19 Swan boat, undated Clipping, 1957.

Front page of The Nation ( Burma) with an announcement of the arrival in Rangoon of a team from the World Highways Expedition Corporation of America.