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Guide to the J. Walter Thompson Company. Sidney A. Olson Papers, 1957

Collection Overview

The papers of Sidney A. Olson date to 1957. They consist of reports and artwork created during a trip to identify production locations in Asia and the Middle East for the Ford Motor Company television campaign, Proved and Approved Around the World. The reports describe highlights of the areas visited and include observations of local political and social conditions.

The Reports include descriptions of Phnom Penh and Angkor Wat, Cambodia; Rangoon, Burma; Bangkok, Thailand; Agra, Calcutta and Benares, India; Baghdad, Iraq; Istanbul, Turkey; and Paris, France. The Artwork includes production sketches of Rangoon and Bangkok only. Olson was accompanied by J. Walter Thompson Company writer Finley Hunt. The reports were written to Robert Maitland of the New York office of the J. Walter Thompson Company.

For related papers in the J. Walter Thompson Company Archives, see a reference archivist.

Descriptive Summary

Collection Number
RL.00737
Title
J. Walter Thompson Company. Sidney A. Olson papers
Date
1957
Creator
J. Walter Thompson Company
Extent
9 Linear Feet, 100 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Access to some portions of the J. Walter Thompson Company Archives is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Reports, 1957, May 15-June 12.

Includes reports written by Sidney A. Olson during a trip to identify production locations for a Ford Motor Company campaign. Some reports are missing or incomplete.

Arranged by report number.

Report No. 2 Phnom Penh, 1957, May 15
Box 1
Report No. 3 Angkor Wat, 1957, May[?] (incomplete)
Box 1
Report No. 5 Rangoon, 1957, May 23
Box 1
Report No. 6 Rangoon, Calcutta, Benares, 1957, May 25
Box 1
Report No. 7 Benares, Agra, Calcutta, 1957, May 28
Box 1
Report No. 8 Baghdad, 1957, June 1
Box 1
Report No. 9 Istanbul, 1957, June 3
Box 1
Report No. 10 Istanbul, 1957, June 3
Box 1
Report No. 11 Paris, 1957, June 12
Box 1

2. Artwork, 1957.

Includes original production sketches made by Olson of various locations to which he traveled. There are also copies in various formats of the sketches.

Arranged by format, then by sketch number with unnumbered sketches in alphabetical order at the end.

Original sketches on paper:
(11 folders)
Rangoon 1, 1957, May 21
Box 1
Rangoon 2, 1957, May 21
Box 1
Rangoon 3, undated
Box 1
Rangoon 4, undated
Box 1
Rangoon 5, undated
Box 1
Rangoon 6, undated
Box 1
Rangoon 7, undated
Box 1
Rangoon 8, undated
Box 1
Bangkok, Royal Baron Procession, undated
Box 1
Bangkok, Temple of the Dawn, 1957, May 19
Box 1
Swan boat, undated
Box 1
Black crayon sketches on transparencies (use copies in form of photocopies):
(2 folders)
Rangoon 1, 1957, May 21
Box 1
Rangoon 2, 1957, May 21
Box 1
Rangoon 3, undated
Box 1
Rangoon 4, undated
Box 1
Rangoon 5, undated
Box 1
Rangoon 6, undated
Box 1
Rangoon 7, undated
Box 1
Rangoon 8, undated
Box 1
Bangkok, Royal Baron Procession, undated
Box 1
Bangkok, Temple of the Dawn, 1957, May 19
Box 1
Swan boat, undated(2 transparencies)
Box 1
Phototransparencies (35 mm) of original artwork:
(1 folder)
Rangoon 1, 1957, May 21
Box 1
Rangoon 2, 1957, May 21
Box 1
Rangoon 3, undated
Box 1
Rangoon 4, undated
Box 1
Rangoon 5, undated
Box 1
Rangoon 6, undated
Box 1
Rangoon 7, undated
Box 1
Rangoon 8, undated
Box 1
Bangkok, Royal Baron Procession, undated
Box 1
Bangkok, Temple of the Dawn, 1957, May 19
Box 1
Swan boat, undated
Box 1
Clipping, 1957.

Front page of The Nation (Burma) with an announcement of the arrival in Rangoon of a team from the World Highways Expedition Corporation of America.

Box 1

Historical Note

Chronology

Date Event(s)
1908, April 30 Born, Salt Lake City, Utah
ca. 1925-1929 Attended the University of Utah
1934-1939 House Correspondent and City Editor, Washington Post
1939-1950 Senior Editor, Time, Life and Fortune magazines, Time, Inc.
1951-1956 Creator of the Ford Motor Company The American Road show
Copy Supervisor, Kenyon and Eckhardt.
1956 Copy group head, J. Walter Thompson Company, New York office
1956-1973 Vice President, J. Walter Thompson Company, New York office

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Sidney A. Olson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Sidney A. Olson Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987.

Processing Information

Processed by: Donna Longo DiMichele

Completed October 1, 1992

Encoded by Stephen Douglas Miller

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.