DACS

jwtpetersjack Inventory of the J. Walter Thompson Company. Jack Peters Papers, 1965-1989 and undated Processed by: Jessica Wood; machine-readable finding aid created by: Jessica Wood The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 002988701

Machine-readable finding aid derived from XML authoring program. Date of source: October 2009Processed by Jessica Wood, October 2009; finding aid encoded by Jessica Wood, David M. Rubenstein Rare Book & Manuscript Library, Duke University, October 2009 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. Jack Peters Papers, 1965-1989 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Jack Peters Papers, 1965-1989 and undated Material in English, German, Japanese, Spanish 41 Linear Feet 30,750 Items For current information on the location of these materials, please consult the Library's online catalog. The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA (1984-1987) and JWT-Worldwide (1986-1987). The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert. Administrative Information Access Restrictions

Collection is restricted.

Files relating to personnel records are closed for 25 years from the date of the individual employee's death, or 40 years from the date of termination if the date of death cannot be determined.

In addition, the collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Jack Peters Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Jack Peters Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1993.

Processing Information

Processed by Jessica Wood, October 2009

Encoded by Jessica Wood, October 2009

Accession 93-011 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1931 Aug. 5 Born John Edwards Peters, Highland Park, Ill. 1952-1954 U.S. Army, Intelligence Division. 1956 B.S. in Business, Miami (Ohio) University. 1956 Joined JWT as Account Manager. 1972 Senior Vice President of JWT-USA and JWT-London. 1975 Executive Vice President and Account Director of JWT-USA in the New York office. 1977 Graduated from the Advanced Management Program, Harvard University. 1980 Vice Chairman of JWT-USA. 1984-1987 President and Chief Operating Officer of JWT-USA. 1986-1987 President and Chief Operating Officer of JWT-Worldwide. 1987 Dismissed from JWT, following a failed buy-out attempt, and subsequently retired. 1993 Aug. 5 Died, Greenwich, Conn.

After Leaving JWT, Peters ran an aviation company in Westchester, Conn.; practiced scuba diving (resulting in 200 dives in the Caribbean and Pacific Oceans); and served memberships in the American Bonanza Society and the American Soaring Society. On his birthday in 1993, Peters was shot and killed by a family friend while swimming at his home in Greenwich, Conn.

Collection Overview

The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

Collection Arrangement

The collection is arranged into 11 series: Administrative Files; Client Files; Correspondence and Memoranda; International Offices; Meetings; New Business; Personnel Files; Reports; Subsidiaries; Writings and Speeches; and Oversize Materials. Administrative Files contains general memoranda, correspondence, policy information, and other files related to the organization and administration of JWT domestic and international offices, as well as to company policies on television and print media. Client Files contains correspondence, proofs, presentation notes and scripts, campaign ideas and clippings related to various JWT-USA and international clients, and especially the Ford Motor Company. Correspondence and Memoranda contains correspondence primarily between Jack Peters and various JWT employees, as well as general JWT office memoranda. International Offices contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices. Meetings contains charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. New Business contains scripts, plans, meeting files, and research related to JWT new accounts prospects, including scripts of general agency presentations, marketing and acquisitions plans, and new business reports from JWT regional domestic offices. Personnel Files includes materials on JWT personnel organization and management, employee biographies, transfers and statistics, as well as files on individual salaries, benefits and loans. Reports contains charts and prose reports covering topics such as advertising techniques, research, media, industries, and demographics. Also includes annual reports and operations reviews documenting the performance of various aspects of the JWT-USA's financial and organizational performance. These reviews include billings, expenditures, and profits, salaries, personnel, specific clients, and the company's public relations in the respective past year. Subsidiaries contains contracts, monthly statements, correspondence notes, charts, minutes, and other documents pertaining to JWT's domestic and European subsidiaries. Writings and Speeches contains scripts and notes relating to presentations and speeches given by Jack Peters and other JWT employees, primarily on JWT initiatives and status. Oversize Materials contains large-format items removed from previous series. Includes several proofs from Ford campaigns in various countries.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Peters, Jack (John Edwards), 1931-1993. J. Walter Thompson Company. J. Walter Thompson Company--History. Eastman Kodak Company. Ford Motor Company. Goodyear Tire and Rubber Company. Kellogg Company. Kraft Foods Company. Miller Brewing Company. Twentieth Century-Fox Film Corporation. Unilever (Firm) Warner-Lambert Company. Advertising agencies--United States. Advertising agencies--Argentina--Buenos Aires. Advertising agencies--Asia. Advertising agencies--Europe. Advertising agencies--Canada. Advertising agencies--South Africa. Advertising executives--United States. Advertising executives--Europe. Advertising--Research--Europe. Advertising--Research--United States. Marketing research--Europe. Marketing research--United States. Proofs. Reports. Speeches. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center of the J. Walter Thompson Company Archives:

Account Files Collection

Biographical Information

Rena Bartos Papers

Arnold Grisman Papers

Don Johnston Papers

Bertram Metter Papers

W. Lee Preschel Papers

Frankfurt Office. Harry Clark Papers

Frankfurt Office. Denis Lanigan Papers

Contents of Collection Administrative Files, 1979-1987 (9 boxes)

Contains general memoranda, correspondence, policy information, and other files related to the organization and administration of JWT domestic and international offices, as well as files related to company policy on television and print media. Also includes files related to special events, gifts and JWT contributions to various charities. Items are arranged alphabetically, with original folder titles maintained.

1Administrative costs, 1982-1986 Advertising Age rankings, 1985-1987 Advertising Management Group files, 1986 Agency billing information, 1985-1986 Agency performance evaluations format, 1981-1982 Apartments, 1982-1986 Archives policy, 1986 Atlanta office, real estate, 1986 Audiovisual expense forms, 1986 Audits, general, 1983-1984 Board members' photos, circa 1985 Budgets, 1986 Budget proposal, 1983 Capital budgets, 1985-1986(2 folders) Captive program, 1982 Clippings, Advertising Age, 1984-1986 Computers, 1984-1986 Consultancy, 1982-1986 Consumer Research Department, 1985 Contributions General, 1986 Association for the Help of Retarded Children, 1986-1987 Cerebral Palsy campaigns, 1984-1986 2New York Chamber of Commerce, 1985 Coopers-Lybrand financial consultants, 1985 Corporate Art Program, 1981-1986 Corporate Committee, 1986 Creative Atlanta office, 1985 Awards, 1979-1985 Library, 1984-1986 New York Office, 1984-1986 San Francisco Office, 1984 Deferred Retirement Income Agreement (DRIA), 1981-1984(2 folders) Domestic leases, 1986 Donovan Computers, 1982 Events Boys Club of America Dinner, 1986 Bucky Buchanan Retirement Dinner, 1985 Dec. 2 Cerebral Palsy Gambling Gala, 1986 Nov. 14 Dinners, general, 1984-1985 Harvard Business School International Dinner, 1984 Apr. 11 3Leatherneck Ball 1985 Mar. 29 1986 Apr. 11 Thurman Munson Awards Dinner, 1986 Jan. 27 National Football Hall of Fame Dinner 1983 Dec. 6 1986 Dec. 9 Navy League Anniversary Dinner 1985 Nov. 6 1986 Nov. 5 Jackie Robinson Awards Dinner and Dance, 1986 Mar. 31 Granger Tripp retirement Dinner, 1984 Dec. 12 Expense accounts, 1983-1985(3 folders) Financial, 1985-1987(2 folders) Financial plan, 1987 4Gifts General, 1986 Christmas gifts, 1984-1985 Gift catalogs, 1984-1985 Miscellaneous gifts, 1984-1986(2 folders) Incentive plan, 1986-1987 Income and billings, 1984-1985 JWT Group policies and procedures, 1985-1986 JWT historical information, 1982-1986 JWT organizational structure, 1979 Management Information Services (MIS), 1985-1986 Management Reference Center, 1984 5Manager and Creative Director, U.S. administration photographs, 1985 Marketing Committee, 1985 Media General media file, 1984-1986(2 folders) Black media, 1982-1986

[Some items removed to oversize.]

Cable, 1982 Chicago media file, 1984 Commercial and print production, 1984-1986 Competitive media, 1986 Current spot media, 1985-1987(2 folders) In-house spot system, 1985 Los Angeles, entertainment division, 1984-1987 6Music, 1984-1986 Spot buying, 1983-1985(2 folders) Spot buying unit, 1984-1986 TV production, universities, 1985 U.S. Core Media, 1985-1986 Merger information, 1986 Mission statements, 1981-1985 New York Art Studio, 1986 New York State Tax project, 1985 Number of offices, 1983-1985 7Operating policies, 1984-1985 Organizational and Systems Assessment, 1980 Policy and procedures, 1980-1986(2 folders) Policies, Procedures and Statements Manual, 1986 Press General, 1983-1986 John Naisbitt, 1982 Publicity, 1982 Public relations, 1983-1986 Quality Control Committee, 1980-1984 Real estate General files, 1984-1986

[Includes 1984 Domestic Lease Update.]

Chicago Office, 1984-1987(1 of 2 folders) 8Chicago Office, 1984-1987 (continued)(2 of 2 folders) Detroit Office, 1980-1986(2 folders) Los Angeles Office, 1984 San Francisco Office, 1984 Washington, D.C. Office, 1984, 1986

[Includes photographs pertaining to 1984 location controversy.]

Research, 1984

[Includes Advertising Agency Reputation Survey.]

Revised capital budget format, 1985 Sales promotion, 1985 San Francisco, office space, 1984 Securities Exchange Commission Appearance, 1980-1984 Quarterly Report, 1983 Service and facilities, 1986 Skills Inventory Database, 1986 Standard Operating Procedures, Formal Reporting Requirements, 1979 Summer 1984 t-shirts and tote bags 9Thompson Achievement Awards Program (TAAP) / Management Incentive Plan (MIP) plans, 1980-1985 Vendor file, 1984 Client Files, 1965-1987 and undated (38 boxes)

Contains correspondence, proofs, presentation notes and scripts, campaign ideas and clippings related to various JWT-USA and international clients, and especially the Ford Motor Company. Also includes information, clippings and notes related to situations in particular international markets. Items pertaining to JWT clients in general have been grouped into the General Files subseries. Items are arranged alphabetically first by client, then by location, with original folder titles maintained.

General Files

Includes files pertaining to general JWT client policies, general presentations not specific to a client, as well as JWT client lists.

9 (continued)Atlanta Office accounts, 1984 Case histories, undated Chicago Accounts, 1986 Trip file, 1986 Client compensation, 1984-1985(2 folders) Client compensation draft-outline, undated(2 folders) Client Compensation Handbook, 1985 Client conflicts, 1984, 1986(2 folders) Client Contact List, 1986 Feb. 14 10Client lists, 1986(2 folders) Los Angeles account file, 1984-1986 Multinational clients General files, 1984-1986(2 folders) General files, 1984-1986(2 folders) Business Building Program, 1984 Global Marketing...And One Way We Can Prosper From It, 1984 Multinational meeting, 1985 Sept. 11 Review of Thompson Multinational Client Organization Needs and Opportunities, 1983 What Is Multinationality? Can It Be Cured?, 1983 11World Agency Competitive Review, 1985 1984 Retention and Growth Plans for Multinational Accounts, 1983 North American Client List, 1986 San Francisco accounts, 1984-1985 Top 20 Worldwide Clients, 1983, 1986(2 folders) Washington, D.C. accounts, 1984-1986 Activision, 1984 American Gas Association, 1984-1985 American Stores General files, 1984 Presentation, undated Arrowhead Waters, 1984 Atlantic Council, proposal, 1986 Bacardi (London), 1983-1984 Baskin-Robbins, 1984-1985 Beatrice Foods, 1985 Bellsouth Mobility, 1984 Black & Decker (London), 1983-1984 Burger King (Germany), 1981-1985 12Burger King (U.S.A.) General files, 1984-1986 July 4 New York Celebration, undated Carnation/Nestle, 1984 Champion, 1982-1986 Chevron (International), 1982-1984 Chevron (U.S.A.) General files, 1984-1986 Executive update, 1985 New York meeting, 1986 Trip file, 1985 Coke, 1984 Computerland (Tokyo), 1984 Computerland (U.S.A.), 1984-1985 Continental Airlines, 1986 De Beers (International) General files, 1982-1985

[Some items removed to oversize.]

Fee information, 1982 Diet Centers, 1985 Dole, 1985-1986 Dollar Rent-A-Car, 1984-1985 13Emery, 1984-1985 Entertainment Channel, New Approach presentation, 1983 Firestone Final letters and memos, 1971 Presentation, 1969(2 folders) Fisher-Price, 1986 Ford (Argentina) General files, 1979-1983 Argentina situation, 1979-1981 Ford (Argentina, Manila), general files, 1980 Ford (Asia Pacific), general files, 1980-1984(2 folders) Ford (Brazil), general files, 1982-1984 14Ford (Britain), general files, 1975-1983(2 folders) Ford of Europe General files, 1970-1983(1-7 of 10 folders) 15General files, 1970-1983(8-10 of 10 folders) Agency Evaluations, 1981-1982(3 folders) Audit information, 1982(2 folders) Background file, 1982 Beating a Down Economy, undated 16Budget, 1972 Caldwell presentation, 1983 Aug. 9 Charts, 1983 Client Retention Reports, 1980-1982 Communication of Needs, 1982-1983(2 folders) Contemporary Marketing Within a Mass Environment, 1982 Current Image Planning, 1982-1983 Discussion, 1982 May 28 Escort marketing, 1975 ESO Carline Budget recommendation, 1983 ESO and FOE Client Retention Reports, 1980-1983 European Supervisors Meeting, 1983 Dec. 13 Evaluation, 1982 Dec. 9 Evaluation sessions, 1982 Aug. 17 17Fee, 1982 Financial Operating Review, 1982 Oct. 26 Ford Division Advertising, 1983 Ford Image in Continental Europe, 1983 Ford Image in Europe, 1983(2 folders) Ford Image in Europe background materials, 1983(2 folders) Ford Image files, 1983 Ford Image presentation, correspondence and supporting material, 1983 19General presentation, 1982 May Good Sense presentation, 1974 Image project, 1983(2 folders) Incoming, 1983-1986 International, 1980 Don Johnston / Walter Hayes file, 1983 June pitch, 1983 June 1983 presentation materials, 1983 JWT Agency Evaluation, 1982 Dec. 9 JWT Positioning Paper, 1983 Apr. 29 19May Lutz meeting, 1979-1983 Manager's Monthly Assessments, 1982-1983 Meeting, 1983 June 20 Meeting files, 1983 1982 move, 1982-1983 More Good News Advertising Guide, 1974 Operations presentation, 1982 July Organizational meeting, 1983 Sept. 7 Jack Peters file, 1975 Planning, 1983 Positioning the 1983 Fords, 1982 Presentation, 1981 Presentation, working file, 1982 Recommended Operational Advertising Procedures, 1974 20Recommended Operational Advertising Procedures, revised, 1974 Reorganization and transfer, 1974 Sierra launch meeting, 1982 July 19 Sierra test launch, 1983 Speeches, undated Story of Ford in Europe, 1983 Three Year Plan presentation, 1982(2 folders) Ford (Germany) General, 1974-1980(2 folders) General, economic, 1983 First Thoughts for Frankfurt Group Discussion, 1979 21Frankfurt, general files, 1985-1986 Goeudevert meeting, 1983 Oct. 6 Initiative Action Program, 1974-1975 JWT: The Agency, 1984 Marketing meeting, 1974 Marketing programs, 1984 New German, 1984 Presentation, 1974 Project information, 1974 Short Term Action Plan, 1974 Status Reports, 1978, 1982(1 of 2 folders) 22Status Reports, 1978, 1982 (continued)(2 of 2 folders) Ford (International) General files, 1981-1986(2 folders) Compensation, 1977 Erika presentation, 1980 Mar. Ford (Japan) General files, 1979-1983 Corporate General corporate, 1982 Basic Thoughts and Recommendations for Ford Corporate Campaign in Japan, 1982 Apr. 29 Ford Takes on the Japanese, 1982 Japan situation, 1981-1982 Ford (Latin America) Bonifactions, 1983-1984 JWT and Ford in Latin America, 1981 Feb. 3 Latin American Supervisors Conference, 1981 Apr. 23-24 Ford (London) Capri II, Selling Ideas, 1973 23Ford (Melbourne) General files, 1981-1983

[Some items removed to oversize.]

Ford (Philippines) General files, 1979-1983

[Some items removed to oversize.]

Ford (Singapore) Meeting, 1980-1981 Ford (South America) General files, 1981-1985 Ford (Spain) General files, 1982 Ford (Sweden) New York meeting, 1983 Oct. 4 Ford (Switzerland) Marketing strategy, 1972 Ford (Sydney), 1979-1983 Ford (U.S.A.) Advertising Review, 1987 Agreement of Terms, 1980-1983(4 folders) American Road campaign, 1965 Approved Vendor List, circa 1979, 1981(2 folders) 24Audits Audit information, 1978-1983(5 folders) Audit material, 1983 Audit Report, Detroit, 1983 Audit Report, New York, 1982 Backup and FDAF, 1985-1986 Bonifaction, 1983 Benton meetings, Meeting files, 1980, 1986(2 folders) Presentation, 1979 25John Betti meeting, 1985 Dec. 5 Bourke meeting, 1979 Business Week interview, 1980 Philip Caldwell meetings Briefing, 1979 Meeting files, 1982-1983 Presentations, 1980-1982(5 folders) Presentation boards, 1979 July 25 Presentation boards, 1979 July 25 California Project, 1983 California Vs. Total U.S. New Car Buyers, 1983 Company Review, 1984 26Compensation, 1976-1983(5 folders) Compensation, 1986 Composite Situation, 1983 Contemporary Markets Program Proposal, 1982 Corporate files, 1979-1986 27Current Escort files, 1980-1981 Dealer files, 1983-1986 Detroit: Myth vs. Reality presentation, 1981 Escort Marketing Manual Event marketing, 1986 Ford Taurus, 1985 Face of Ford presentation, 1980 FasPac presentation, 1981 Final speech, 1979 July 25 (2 folders) Financial, 1978-1985(2 folders) 28Financial and Purchasing Status Report, 1979 Ford Corporate Reputation Campaign, 1983 Ford Dealer Association Chairman's meetings, 1986(2 folders) Meeting, general, 1987 Newark presentation, 1985 Ford Division Chairman's meeting, 1985 July 23-25 New Car Show, 1985 Ford, Edsell General files, 1981-1984 Meeting, 1981 Ford Network Senior Management meetings, 1986 Ford Performance Group, 1983 Ford Project, 1986 Ford U.S. Project Advantage, 1982 Bob Graham presentation, 1981 May 20 Handbook of Procedures and Checklist of Items Useful in Launching a New Automotive Product, circa 1983 and undated(2 folders) Walter Hayes files Presentation, 1980 Feb. Project, 1980 29Iacocca presentation, 1978 May 3 If You Really Listened campaign, 1972 Interview, 1980 Aug. 13 Don Johnston files General files, 1978-1983(3 folders) Ad Age Caldwell letter, 1980 JWT Board of Directors presentation, 1978 JWT Detroit Purchasing Manual, 1983 30JWT Ford situation, 1978-1979 JWT performance evaluations, 1979-1987(2 folders) K&E Chrysler situation, 1979 Marilyn King material, 1980-1981 Launching Erika to the Press, 1979 Legal files, 1983-1986 Lutz presentation, 1982 MacKenzie PR project, 1978-1980 Management presentation, 1979 Jack McDougall files Meeting, 1980 31Presentations, 1980-1981(2 folders) Media General files, 1982-1986 Meeting with Television Network Executives, 1984 Meetings, 1983, 1985(2 folders) More Better Ideas at Ford, 1972 Motor Trend Car of the Year Ford meeting, 1986 NAAO Campaign, Review of Media Issues, 1982 Meeting, 1982 Sept. 28 Presentation biographies, 1982 Mar. 12 Product Support Campaign, 1982 Project, 1982 Mar. 12 Quality Program, Addendum to Letter of Terms, 1982 Quality Campaign Push with Y&R, 1981-1982 Quality Program Quality is Job # 1 Strategy, 1982 Mar. 12 Staffing and compensation, 1982 32Naming, 1966-1970 Network information, 1984-1987 Old Ford U.S. material, 1977-1978 Organizational structure, circa 1980 Personnel, 1978 Peterson-Lutz presentation, 1983 Jan. 20(2 folders) Peterson meetings Meeting files, 1980-1983(2 folders) Presentation, 1980 Sept. 33Planning, 1981-1985 Policies and procedures, 1983-1985 Policy Agency Changes, 1983 Policy Agency Changes Agreement, 1985 Harold Poling files Meetings, 1982-1983 Poling-Benton visit, 1981 May 4 Poling visit, 1982 July 28 Presentations, 1965, 1978-1980(2 folders) Presentation boards, 1979-1980(2 folders) Production Accounting and Cost Control Procedures, undated Publicity, 1978-1983 34Public relations, 1978-1985 Public relations, publicity program, 1979 Racing, 1978-1983 Ranger-Escort meeting, 1986 Refocusing the Spotlight, North American Automotive Operations, 1984 Regional marketing presentation, 1983 Aug. 11 Retention Reports, 1979-1981(3 folders) Retest of television commercial, Rolls Royce, 1965 Review, 1978 Nov. Rolls Royce marketing, 1965 Roper Report, Way Out West, 1982 Special Ford/FDAF/JWT analysis, 1985 Jackie Stewart files Jackie Stewart NAAO Campaign, 1982 July 29 35Jackie Stewart Product Support Campaign, 1982-1984(2 folders) Jackie Stewart's Role in Ford Advertising, 1983 Strategy Review, 1986 Taurus Launch Committee, 1985-1986 Thunderbird, 1979, 1983 Traverse City FDAF/RMP field meetings, 1985 Traverse City FDAF presentation, 1985 Trip files, 1985-1986(3 folders) Trucks, 1980-1986 36John Vanderzee meeting, 1986 Mar. 6 Walla presentation, 1978-1979(2 folders) Warranty, 1983 What a Time It Is for Ford, 1979 What the Press Says about Escort and Lynx Technology, 1980 World Car Position for Erika, 1979 World Car II, 1980 Y&R situation, 1979 Ford (Worldwide) General files, 1982-1985(2 folders) Managers meeting, 1984 Clark Vitulli's Direct Marketing Day speech, 1985 37, 38[boxes not used] 39Ford Personnel Files [RESTRICTED]

Includes files relating to individual personnel of Ford offices, performance evaluations of office managers, as well as salary information.

Restriction on Access: Files relating to personnel records are closed for 25 years from the date of the individual employee's death, or 40 years from the date of termination if the date of death cannot be determined.

Ford, International, 1979-1986(2 folders) Ford, Toronto, general personnel information, 1979-1981 Ford U.S.A. General personnel files, 1981-1986(2 folders) Detroit, 1978-1986 Leighton Hardey, 1984 Richard Hayes, 1979-1981(2 folders) Walter Hayes, 1980 John McDougall, 1980-1981 Personnel request, 1981 Don Petersen, 1980-1985 Red Poling, 1980-1983 Merrill Snyder, 1981-1983 40Gerber, 1984 Goodyear (International) General files, 1983-1985 Status of the Goodyear Account, 1983 Goodyear (U.S.A.) General files, 1984-1987(2 folders) Company overview, 1971 International Action Plan, 1984 Pitch, Hit and Throw competition, 1971 Presentation materials, 1969-1981 Presentation, Road Ahead, 1971 Status report, 1984 Guinness (London), 1982 Hallmark, 1984 Hawaiian Express, 1983-1986 Health & Tennis Corporation General files, 1985-1986 Honolulu meeting, 1985 41Marketing Plan, 1984 Meeting file, 1985-1986 Herz, 1984 Hewlett-Packard, 1984 Hiram Walker, 1984 Hyatt Hotels, 1986 IBM General files, 1986-1973(3 folders) International Computers Ltd., 1984 International Wool Secretariat, 1983 Jacobs, 1983-1984 Johnson & Johnson, presentation, 1985 K-Mart, 1984 Kellogg's (International) General files, 1983-1986(2 folders) Denis Lanigan file, 1985 Situation Analysis, 1984 42Kellogg's (U.S.A.) General files, 1984-1985 Company Compensation Study, 1985 Worldwide Business Building Plan, 1985 Kodak (International), general files, 1983-1986 Kodak (U.S.A.) General files, 1984-1986(2 folders) Comparison advertising, 1975-1986 Corporate representation, 1975 International Coordination, 1976 and undated Don Johnston file, 1976-1978 Planning process presentation, 1975 Trip file, 1985-1986 43Kraft (International) General files, 1984-1986 Effective Kraft Advertising presentation, 1985-1986 Kraft (U.S.A.) General files, 1984-1986(2 folders) Cheese project, 1984 Kraft-Country Music Awards Show, 1984-1986(3 folders) Trip file, 1985 Worldwide Kraft Account Managers Conference, 1986 [Ligget & Myers Incorporated, Lark Advertising, Annual Plan, 1969, removed to Oversize series.) Löwenbräu, briefing, 1985 Mattel (International), general files, 1983-1986 McConnell-Douglas, general files, 1985 Mexicana Airlines, 1986 Miles, 1981 44Miller (International), general files, 1983-1986(2 folders) Miller (U.S.A.) General files, 1978, 1984-1985(2 folders) Advertising Review, 1985 Agency of Record (AOR) pitch, 1985-1986 Letter of terms, 1986 National sales meetings, 1984 45Trip file, 1985-1986(2 folders) Values and Lifestyle Data, 1984 Multiple Sclerosis, 1983 Nabisco (International), 1986 Nabisco (U.S.A.), 1984-1986 Nestle (International), 1983-1986 Nestle (U.S.A.), 1984-1986(2 folders) Northern Telecom, 1984 Orkin, 1986 Oscar Mayer General files, 1985 25th Anniversary Party, 1985 Paramount, information, 1986 Pepsico (International), general files, 1983-1985 Pepsico, general files, 1984-1986 Philip Morris, general files, 1984 Philips Petroleum (International), general files, 1985 Phonemate, 1985 Playtex (International), Almay division, 1985 Proctor & Gamble, general files, 1986 46 Quaker General files, 1984-1986 Bank investigation, 1982 Reader's Digest, 1984 Reynolds Metals General files, 1986 New products, 1984 Reynolds Wrap update, undated Richardson Vicks (London), 1983-1985 R.J. Reynolds (International) General files, 1983-1986 Winston Salem meeting, 1983 Rolex (International), general files, 1981-1982 Rountree (International), general files, 1982-1986 Rountree (U.S.A.) General files, 1986-1987 Nestle conflict, 1986 Rountree Mackintosh presentation, 1983 R.T. French, 1984-1986 Rustenburg Platinum, 1982 Ryder, presentation, undated Sasson, 1984 S.C. Johnson (International General files, 1983-1985 JWT International Business Overview, 1983 JWT International Overview, 1983 47S.C. Johnson (U.S.A.), general files, 1984-1986 Scott Paper Company, 1986 Sears General files, 1984-1986 Chicago Office Sears situation, 1983 Sears/Dean Witter, 1983-1984 Showtime, general files, 1984-1985 Six Flags, general files, 1984 Sprint General files, 1983-1986(2 folders) AT&T Challenge, 1986 Brief, 1986 Tenneco, general files, 1980-1986 Twentieth Century Fox General files, 1984-1986 48Meeting file, 1984-1985 Rhinestone benefit, 1984 Uncle Ben's, general files, 1984 Unilever (International) General files, 1985-1986(2 folders) Ad Conference, 1987 Lever Lunch, 1985 Puerto Rico, Latin American presentation, 1985 Unilever-SC Johnson meeting, 1986 Unilever (U.S.A.) General files, 1984-1986 Lever Brothers problem, 1983-1984 United Parcel Service Overnight presentation, 1984 Small Package Express Explosion, 1983 U.S. Air General files, 1984-1986 Target Plan, 1984 49U.S. Marine Corps (USMC) General files, 1984-1987(2 folders) Awareness and Attitude Tracking Study, 1983 Coldstream Conference, 1984 General Kelley file, undated Warner Lambert (International), general files, 1984-1986 Warner Lambert (U.S.A.) General files, 1984-1986 Annual Review, 1986 Briefing, 1986 Presentation, 1984 Trip file, 1986 W.A. Taylor & Co. General files, 1984 Brand Review, 1984 Correspondence and Memoranda, 1970-1987 and undated (8 boxes)

Contains correspondence primarily between Jack Peters and various JWT employees, as well as general JWT office memoranda. Some items pertain to the 1984-1985 case before the Securities Exchange Commission. Much of the correspondence arrived grouped in Chronological Books ordered by date; these groupings were maintained.

50General files, 1980-1984 Atlanta Office, 1984-1986 Better Business Bureau, 1986 Chicago Office, 1985-1987 Chronological Books 1983(4 folders) 511983-1984(7 folders) 521984(6 folders) 531984-1985(8 folders) 541985-1986(7 folders) 551986(6 folders) 561986(3 folders) Combined memos, 1983 Companywide mailing, 1985 Current action, 1986-1987 Dallas Office, 1984 Department of Labor, 1985 Detroit, 1978-1986 Financial General files, 1984-1986(2 folders) 57General files, 1984-1986 Atlanta, 1984, 1986 Chicago, 1984-1987 Detroit, 1985-1986 Los Angeles, 1984-1986 New York, 1984-1986 Planning, 1985 San Francisco, 1983-1984 Washington, D.C., 1984 Don Johnston files European trip follow-up file, 1972-1973(2 folders) Information, 1970-1983 Legal files, 1983-1985(2 folders) Los Angeles, 1984-1987 Mailings to offices, undated Memos from Chairman, 1983-1984 Memos from President, 1985 Bert Metter, 1986 Minority Media, 1984-1986 Miscellaneous, 1986 New York Office, 1984-1987 Joe O'Donnell, 1986 San Francisco, 1986 Security Exchange Commission Investigation, 1984-1985 International Offices, 1979-1988 and undated (9 boxes)

Contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices. Original folder titles were maintained and items were arranged alphabetically by region, country or city, depending on the original designation.

58General, three year plans, 1985-1986 Africa, 1985-1986 Amsterdam, 1982-1986 Argentina, 1980-1986 Asia Pacific General files, 1983-1986(2 folders) Operational Review, 1986 Australia General files, 1986-1987 Executive Report Summary, 1986 Melbourne Introduction, undated Presentation to Jack Peters, 1986 Operational Summary for 1986 Sydney, presentation to Jack Peters, 1986 Trip, 1986 59Brazil, 1983-1986 Brussels General files, 1980-1986 Situation, 1986 Canada General files, 1986 JWT Canada Regional Reviews, 1986 Operating Policies Manual, 1984 Toronto office space recommendations, 1985 Caracas General files, 1981-1986 Regional Management Review, 1984 Central Pacific, 1986 Chile General files, 1980-1984 Presentation: Some Dos and Don'ts Based on What We Have Learnt in Chile, 1982 60China General files, 1986 Profile, 1985 Review of Ad Market, 1985 Columbia, 1981-1985 Denmark, 1980-1986 Dubai General files, 1985(2 folders) Accounts receivable, 1985 Press, 1985-1986 Reports, 1985 Ecuador General files, 1980-1983 Latin American Managers Meeting, 1982 Egypt, 1982 Europe, 1985-1986 61France General files, 1984-1986 Paris, Acquisition Project, 1983 Germany, 1979-1986(2 folders) Greece General files, 1982-1986 JWT Italy Retained Dividends in Greece, 1985 Spot Thompson, 1980-1985 Guatemala, 1985 Hong Kong General files, 1981-1986 Internal Audit Report, 1986 Indonesia, 1981-1986 India, 1982-1986 62JWT Worldwide, 1986(2 folders) Korea, 1983-1986 Kuala Lumpur General files, 1981-1986 Denis Lanigan visit, 1984 Latin America, 1983-1986 London General files, 1980-1986 Frank Small and Associates, 1984-1985 Lexington International, 1981-1982 MRBI General files, 1982-1983 63MRBI, 1982-1983(2 folders) Meeting, 1983 Mar. 30 Promotional, undated Pension Scheme, 1984 Revised Marketing Plan, 1986-1988 Malaysia Agreement, 1987 Manchester, 1983-1984 Mexico City, 1984-1987 Middle East General files, 1982-1986(2 folders) Arab Agency Profile, 1982 64MERAC, 1982 Middle East Report, 1981 Middle East Saga Report, 1982 Report on meeting with Erwin Guerrovich of Intermarkets, 1982 Taj Group profile, 1982 Milan General, 1980-1986(2 folders) Sam Meek seminar, 1984 New Zealand, 1984-1986 Nigeria, 1981-1983 Norway and Finland, 1985-1986 Pakistan, 1982-1983 Paraguay, 1983 Philippines General files, 1981-1986 Manila speech, 1983 Portugal, 1982-1986 65Singapore, 1981-1987 South Africa General files, 1985 Johannesburg, 1982-1986 Marketing plan, 1985-1987 Spain Barcelona, 1982-1985 Madrid General files, 1980-1986(2 folders) Sri Lanka, 1980-1985 Sweden Ronnberg, 1985 Stockholm, 1981-1982 Taiwan, 1985-1986 Thailand, 1982-1986 Tokyo General files, 1981-1982 66General files, 1985-1986(2 folders) Executive Report Summary, 1986 JMRB Review, 1983 Thompson Real Estate Japan, 1982 Turkey General files, 1984-1985(3 folders) Documents from Turkey, 1982 Visit to Turkey, 1982 Uruguay, 1985 Vienna General files, 1981-1986 JWT Vienna and the Austrian Market, 1984 Zurich, 1981-1985 Meetings, 1980-1989 and undated (7 boxes)

Contains charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. Original folder titles were maintained and items were arranged alphabetically by meeting title. Board of Directors and Managers meetings were arranged chronologically.

Acetates for financial meetings, 1987 67Advertising Management Group, 1986(2 folders) American Advertising Federation Board Meetings, 1980-1989 American Association of Advertising Agencies Annual Meeting, 1986 Analysts meetings, 1982-1985 Annual meetings, 1982 Art Committee meetings, 1985(3 folders) Atlanta, Curtis Mathes meeting file, 1985 Board of Directors meetings 1980 Sept. 18 1980 Dec. 17 1981 Mar. 24 1981 June 9(2 folders) 681984 Jan. 31(2 folders) 1984 June 6 1984 Aug. 1984 Oct. 1984 Nov. 28 1985-1987 general 1985 Mar. 7 1985 May 9 1985 June 19 691985 Sept. 12-13 1985 Nov. 12 1985 Dec. 3 1986, general 1986 Mar. 4 (2 folders) 1986 Mar. 10 1986 May 8 1986 Aug. 26 1986 Sept. 11 1986 Oct. 22(2 folders) 1986 Dec. 2 Board of Directors, Proposal for Progress from the Strategy Committee, 1980 Chicago Office building meeting, 1986 Dec. 4 Current JWT Board file, 1986(3 folders) 70Current JWT meeting file, 1986 Dinner meeting, 1987 Nov. 25 Executive Committee, 1986 Apr. 30 Financial meetings, New York, 1987(2 folders) General conference information, 1986 General managers, 1986 Feb. 11 Golden West/Chevron Broadcasters Palm Springs Weekend, 1984, 1985(2 folders) Group Review, 1987 Jan. 13 Don Johnston meeting files Meeting, 1986 Presentation, 1986 Dec. 10 JWT Company Fund meetings General files, 1986-1987 Agendas 1984 Feb. 13 1986 June 11 71JWT Group Board meeting, 1986 Dec. 2(2 folders) Board presentation, 1984 Apr. 3 Managers meetings 1980 May 1, New York 1980 June, Detroit 1982 Nov., Atlanta 1983 Apr. 8-9, San Francisco 1984-1986, general files 1984 Feb. 1, New York 1984 Apr. 11, Atlanta 1984 June 7, Chicago 1984 Aug. 30 1984 Nov. 29 1985 Feb. 14, Detroit 1985 May 7, Water Club(2 folders) 721985 Aug. 7 1986 Feb. 11 Media Leadership Workshop, 1984-1985(2 folders) Operations Committee, 1984-1985(4 folders) Operations Management Group meetings General files, 1986-1987 1986 May 7(2 folders) 1986 Aug. 14(2 folders) 1986 Sept. 10(2 folders) 73Professional Development Group, 1984-1986 Proprietary Association 1985 Apr., Breakers-Palm Beach meeting 1986 May, annual meeting Sam Meek seminars, 1985-1986 Seminars, 1984-1985 Talent, 1985-1986 U.S. Spot Study meeting, 1985 Sept.(2 folders) Veterans of Foreign Wars meeting, 1986 May 4 Washington, D.C., State Department Luncheon, 1986 June 17 World Advertising Forum, EPCOT, 1984 May World Managers Meeting, 1980 June 6 James Young seminars, 1984, 1986 New Business, 1981-1987 (3 boxes)

Contains scripts, plans, meeting files, and research related to JWT new accounts prospects, including scripts of general agency presentations, marketing and acquisitions plans, and new business reports from JWT regional domestic offices. Original folder titles were maintained and items arranged alphabetically.

74General files, 1983-1986(2 folders) Account planning, 1983-1987(4 folders) Account planning, behavior research, 1985 Acquisitions, 1981-1986 Acquisition Plan, 1981 Advertising Managers Group, 1987 Plan 75California Project, 1984-1985 JWT Presentation Book: About You and Us, undated Marketing Modeling, 1986 Marketing plans, 1985-1987(4 folders) New Business Status, 1982-1983 Planning, 1986-1987(2 folders) Regional Atlanta, 1984-1986 Chicago, 1984-1986 76Detroit, 1986 Los Angeles, 1983-1986 New York, 1985-1987 San Francisco, 1984-1987 Washington, D.C., 1984-1986 Three-Year Plan, 1986 Personnel Files, 1980-1987 and undated (8 boxes)

Series includes materials on JWT personnel organization and management, employee biographies, transfers and statistics, as well as files on individual salaries, benefits and loans. The series has been divided into Open and Closed subseries.

Open

Contains general information and blank forms relating to personnel policies for use by JWT managers. Original folder titles were maintained and items were arranged alphatebically.

76Bonus and Dividend Policy, 1981-1984 Employee benefits, 1984-1987(3 folders) Employee Benefits Bulletin, 1984 Employee Benefits Review, 1984 Employee evaluation forms, blank, 1981-1984 Employee loan procedures, 1982 Employee Stock Ownership Plan, 1985 Employee stock options, 1985-1986 77Human Resources material, 1980 International organization, 1981-1985 International staffing, 1981 International transfers, 1984 Los Angeles, Monthly Manager Assessment Report, 1987 Management succession, 1986 New managers information, 1984-1986 New York Office Company car allowances, 1985 Employee Attitude Study, 1984-1987(3 folders) JWT Stalemate, undated Managers' Monthly Assessments, 1986 Professional development, 1984-1986 Peer reviews, logistics, 1985 Personnel conference, 1985 Personnel Information Report, 1980 Policy on Political and Government Assignments, 1985 78Professional Development at J. Walter Thompson Company, 1985 Professional Incentive Plan (PIP), 1985-1986(2 folders) Recruitment and Retention of Entry Level Professionals, 1985 Regional Directors, 1985 Regional Financial Director, 1985 Regional Managers Study General files, 1983-1984 Final Report, 1985 Retirement Program, 1986 Retirement Trust General files, 1986(2 folders) Bank statements, 1986-1987(2 folders) Meeting, 1986 July Summary Reports, 1986 Apr. Seminars, 1984-1987 79Things We Have Learned About Employee Attitude Surveys, 1981 Thompson Achievement Awards Program (TAAP), 1983-1986(2 folders) Thompson Award Alternative Plan, 1985 Thompson Group policies, 1983-1986 Thompson Incentive Program, 1985 Tom Sutton International Exchange Program, 1985 U.S. personnel, 1984-1986 Restricted Files

Contains biographical information, clippings, salary figures, and correspondence pertaining to specific employees. Also includes completed surveys and management performance evaluations. Items are arranged alphabetically by office location and, when available, employee last name.

80General files, 1981-1987(6 folders) Asia Pacific, 1982-1986 Atlanta Office General files, 1984 Bob Jones, 1985 Jim Pollack, 1984, 1987 Bonus payments, 1981-1986 81Chicago Office General files, 1984-1986 Salary file, 1984 Detroit General files, 1982-1987 Glen Niemi, 1983 Peter Schweitzer, 1986 Apr. 14 European offices General files, 1986-1987 Michael Cooper-Evans, 1986-1987 European Superstars and Stars, 1986 Evaluations, 1985 International transfers, 1986 Latin America, circa 1986 Los Angeles General files, 1984-1986 Jim Agnew, 1984-1986 Donald Sullivan, 1986(2 folders) 82Management Performance Evaluation Program, 1984 New York Office Chuck Balestrino, 1985 Rena Bartos, 1984 Bob Beauregard, 1987 Tom Benghauser, 1986 Bonuses and incentives, 1983-1987 Steve Bowen, 1985-1986 Joe Brouillard, 1985 Bucky Buchanan, 1985 Gerry Coveny, 1982 Employee Loans, 1984-1986 Evaluations, 1984-1986 Byron Hackett, 1985 Richard Kostrya, 1983-1986 Denis Lanigan, 1986-1987 Management Succession Planning, 1985-1986 Tom Martens, 1986 Bert Metter, 1984 Susan Mirsky, 1986 Wally O'Brien, 1986 Jim Patterson, 1985-1987 Lee Preschel, 1986 Salary file, 1983-1985 Salary information, 1985-1987 Joe Schulte, 1986 Titles, 1984-1986 David Wilken, 1986-1987 Office nominations, 1987 83Performance evaluations, 1984-1985 Retirements, 1986 Salary reviews, 1985-1986 San Francisco Office John Florida, 1985-1987 Charlie Martel, 1984-1985 Salary files, 1984 Titles, 1984 SKERP, 1986 Stock options, 1982-1986 Subsidiaries personnel, 1986 Tokyo, Norm Macmaster, 1986 Washington, D.C. Office General files, 1980-1986(2 folders) Peter Gridley, 1985 Judi Goodhart, 1986 Salary files, 1984 Jeff White, 1985 Reports, 1969-1987 (6 boxes)

Contains charts and prose reports covering topics such as advertising techniques, research, media, industries, and demographics. Also includes annual reports and operations reviews documenting the financial and organizational performance of JWT domestic and international offices. Includes statistics on billings, expenditures, profits and overall personnel performance. Arranged alphabetically by report title.

84Advertising Agency Image Study First Quarter Report, 1986 Major Findings for 1984 and 1986, 1987 Third Quarter Report, 1986 Agency Ratings, transparencies, 1986 Annual Financial Plan Review, 1987 Annual Reports, 1980-1984 Brokerage Reports, 1986 Compensation Committee Review, 1985-1986(2 folders) Creative Standards Committee, 1984 Detroit Division May Assessment, 1980 Detroit Internal Audit Report, 1986 Dec. 19 Europe Region, November Reviews, 1986 85Financial reports, 1986-1987 Financial reviews, 1984 Five Year History Income Statement, 1981-1985 JWT America Latina November Review, 1986 JWT-USA Personnel Function Report, 1984 Revenue and Cost Trends, 1986-1987 TAAP, 1986 JWT Worldwide Staff Survey: Attitudes to JWT Amongst Executive Staff in the 15 Largest Offices, 1984 Los Angeles Office Internal Audit Report, 1984 June 8 Internal Office Report, 1984 May 23 November Monitoring Report, Controller's Department, 1986 Operating Results, 1985 Operations Reviews 1979, Detroit Division 1980, October Planning Review 1981, Operation Planning Review 1981, 1982 Financial Operating Review 861982 Oct. 1983 Oct. 1984 Aug. 14 1984 Oct. 26(2 folders) 1984 Nov., miscellaneous files Financial, 1984 Apr. 1985-1986, general files

[Includes Thompson Company Peer Review presentation.]

1985 May(2 folders) 871985 May 1985 July (2 folders) 1985 Oct.(3 folders) 1985 Nov., miscellaneous files 1985, 1986 plan 1986, Asia Pacific 1986, Broulliard 1986, Central Pacific 1986 Nov., Europe 1986, Financial Review and 1987 Preliminary Plan 881986, Latin America 1986, miscellaneous files 1986, Thompson Recruitment Advertising, Inc.(2 folders) 1986 May(2 folders) 1986 July revision II 1986 Nov.(3 folders) 1987, general files 1987, Canada Organizational and Systems Assessment, 1980 89Peer Review, 1985 Positive Operating Actions Implemented in 1986 to Improve Profitability, 1986 Professional Services Group, 1987 Plan and Budget, 1986 Real Estate Study, 1982 Report on Special Audit of European JWT, 1984 Retirement General Fund Report, JWT employees, 1983 San Francisco Office, Internal Audit Report, 1983 Stock Option Reports, 1986 Succession Planning Review, 1986 (3 folders) TV Audience Assessment, 1984-1985 1986 in Review(3 folders) Subsidiaries 1982-1987 (2 boxes)

Contains contracts, monthly statements, correspondence notes, charts, minutes, and other documents pertaining to JWT's domestic and European subsidiaries. Original folder titles were maintained and items were arranged alphabetically.

90Acquisitions, 1985-1987 Begg Dow Priday, 1982-1985 Brouillard Communications, 1985-1987 Collective Subsidiaries, 1986 Euro Advertising, Ltd., 1982-1983(2 folders) Hawaii, 1984-1985 Hispania, 1985-1987 Hill & Knowlton, 1982-1986(2 folders) 91JWT Direct/West, 1985-1987 JWT Field Force, 1982-1987 JWT Healthcare Group, 1986-1987 Ketcham, 1985 Leber-Katz, 1984 Lord Geller/Alfa Romeo Ford Clearance Situation, 1983-1986 Marti-Flores-Prieto & Wachtel, 1983-1986 [Personnel files moved to Personnel Files series.] Survival Anglia, 1982-1986 Tom Sutton International Exchange Program, 1986 Talent Bank, 1984-1985 Teleconferencing, 1984 Thompson Recruitment Advertising, 1986 Training Program, 1982-1984 Troutbeck, 1984-1985(2 folders) Writings and Speeches, 1970-1987 and undated (2 boxes)

Contains scripts and notes relating to presentations and speeches given by Jack Peters and other JWT employees, primarily on JWT initiatives and status. Items arranged alphabetically by title.

Assessment of Account Planning, 1984 Become the Leading International Advertising Agency: A Plan, 1985 92Competitive Analysis presentation, 1986 Defending the Throne: A Competitive Marketing Analysis, 1984 Guide to the T-Plan, 1985 JWT-U.S. Competitive Framework, Where Are We Now?, 1980 New York Society of Security Analysts presentation, 1983 Ogilvy & Mather, People Book, undated Outline for a Public Relations Program for JWT-U.S., 1983 Positive and Negative Factors Impacting on the U.S. Company in 1986, 1986 Revenue Growth, undated Strategic Review presentation, 1985-1987 Supplemental Executive Retirement Plan, 1985 T-Plan: What Is It, How to Use It, 1980 Thoughts on JWT, Jack Peters, 1970-1979 Thomson McKinnon Securities, 1984 1984 Retention and Growth Plans for Multinational Accounts, 1983 Dec. 8 Oversize Materials, 1965-1986 (2 boxes)

Contains large-format items removed from previous series. Includes several proofs from Ford campaigns in various countries. Also includes report book of the Liggett & Myers account by the Lark Advertising firm.

OV 1Client files Ligget & Myers Incorporated, Lark Advertising, Annual Plan, 1969 OV 2Administrative files Media Black media, 1985 Client files General Multinational clients General files, 1984-1986 De Beers (International) General files, 1982-1985 Ford (Argentina) General files, 1979-1983 Ford (Japan) General files, 1979-1983 Ford (Melbourne) General files, 1980-1983 Ford (Philippines) General files, 1979-1983 Ford (U.S.A.) Meeting, 1985 Jan. 14 Rolls Royce, 1965 U.S Air Target Plan, 1984 International offices Caracas General files, 1981-1986 Milan General files, 1980-1986 Philippines General files, 1981-1986