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Guide to the J. Walter Thompson Company. Jack Peters Papers, 1965-1989 and undated

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA (1984-1987) and JWT-Worldwide (1986-1987).

The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Jack Peters papers, 1965-1989 and undated
Language of Material
English,, German,, Japanese,, Spanish
Extent
41 Linear Feet, 30,750 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Files relating to personnel records are closed for 25 years from the date of the individual employee's death, or 40 years from the date of termination if the date of death cannot be determined.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains general memoranda, correspondence, policy information, and other files related to the organization and administration of JWT domestic and international offices, as well as files related to company policy on television and print media. Also includes files related to special events, gifts and JWT contributions to various charities. Items are arranged alphabetically, with original folder titles maintained.

Administrative costs, 1982-1986
Box 1
Advertising Age rankings, 1985-1987
Box 1
Advertising Management Group files, 1986
Box 1
Agency billing information, 1985-1986
Box 1
Agency performance evaluations format, 1981-1982
Box 1
Apartments, 1982-1986
Box 1
Archives policy, 1986
Box 1
Atlanta office, real estate, 1986
Box 1
Audiovisual expense forms, 1986
Box 1
Audits, general, 1983-1984
Box 1
Board members' photos, circa 1985
Box 1
Budgets, 1986
Box 1
Budget proposal, 1983
Box 1
Capital budgets, 1985-1986
(2 folders)
Box 1
Captive program, 1982
Box 1
Clippings, Advertising Age, 1984-1986
Box 1
Computers, 1984-1986
Box 1
Consultancy, 1982-1986
Box 1
Consumer Research Department, 1985
Box 1
General, 1986
Box 1
Association for the Help of Retarded Children, 1986-1987
Box 1
Cerebral Palsy campaigns, 1984-1986
Box 1
New York Chamber of Commerce, 1985
Box 2
Coopers-Lybrand financial consultants, 1985
Box 2
Corporate Art Program, 1981-1986
Box 2
Corporate Committee, 1986
Box 2
Atlanta office, 1985
Box 2
Awards, 1979-1985
Box 2
Library, 1984-1986
Box 2
New York Office, 1984-1986
Box 2
San Francisco Office, 1984
Box 2
Deferred Retirement Income Agreement (DRIA), 1981-1984
(2 folders)
Box 2
Domestic leases, 1986
Box 2
Donovan Computers, 1982
Box 2
Boys Club of America Dinner, 1986
Box 2
Bucky Buchanan Retirement Dinner, 1985 Dec. 2
Box 2
Cerebral Palsy Gambling Gala, 1986 Nov. 14
Box 2
Dinners, general, 1984-1985
Box 2
Harvard Business School International Dinner, 1984 Apr. 11
Box 2
1985 Mar. 29
Box 3
1986 Apr. 11
Box 3
Thurman Munson Awards Dinner, 1986 Jan. 27
Box 3
1983 Dec. 6
Box 3
1986 Dec. 9
Box 3
1985 Nov. 6
Box 3
1986 Nov. 5
Box 3
Jackie Robinson Awards Dinner and Dance, 1986 Mar. 31
Box 3
Granger Tripp retirement Dinner, 1984 Dec. 12
Box 3
Expense accounts, 1983-1985
(3 folders)
Box 3
Financial, 1985-1987
(2 folders)
Box 3
Financial plan, 1987
Box 3
General, 1986
Box 4
Christmas gifts, 1984-1985
Box 4
Gift catalogs, 1984-1985
Box 4
Miscellaneous gifts, 1984-1986
(2 folders)
Box 4
Incentive plan, 1986-1987
Box 4
Income and billings, 1984-1985
Box 4
JWT Group policies and procedures, 1985-1986
Box 4
JWT historical information, 1982-1986
Box 4
JWT organizational structure, 1979
Box 4
Management Information Services (MIS), 1985-1986
Box 4
Management Reference Center, 1984
Box 4
Manager and Creative Director, U.S. administration photographs, 1985
Box 5
Marketing Committee, 1985
Box 5
General media file, 1984-1986
(2 folders)
Box 5
Black media, 1982-1986
Box 5
Cable, 1982
Box 5
Chicago media file, 1984
Box 5
Commercial and print production, 1984-1986
Box 5
Competitive media, 1986
Box 5
Current spot media, 1985-1987
(2 folders)
Box 5
In-house spot system, 1985
Box 5
Los Angeles, entertainment division, 1984-1987
Box 5
Music, 1984-1986
Box 6
Spot buying, 1983-1985
(2 folders)
Box 6
Spot buying unit, 1984-1986
Box 6
TV production, universities, 1985
Box 6
U.S. Core Media, 1985-1986
Box 6
Merger information, 1986
Box 6
Mission statements, 1981-1985
Box 6
New York Art Studio, 1986
Box 6
New York State Tax project, 1985
Box 6
Number of offices, 1983-1985
Box 6
Operating policies, 1984-1985
Box 7
Organizational and Systems Assessment, 1980
Box 7
Policy and procedures, 1980-1986
(2 folders)
Box 7
Policies, Procedures and Statements Manual, 1986
Box 7
General, 1983-1986
Box 7
John Naisbitt, 1982
Box 7
Publicity, 1982
Box 7
Public relations, 1983-1986
Box 7
Quality Control Committee, 1980-1984
Box 7
General files, 1984-1986

[Includes 1984 Domestic Lease Update.]

Box 7
Chicago Office, 1984-1987
(1 of 2 folders)
Box 7
Chicago Office, 1984-1987 (continued)
(2 of 2 folders)
Box 8
Detroit Office, 1980-1986
(2 folders)
Box 8
Los Angeles Office, 1984
Box 8
San Francisco Office, 1984
Box 8
Washington, D.C. Office, 1984, 1986

[Includes photographs pertaining to 1984 location controversy.]

Box 8
Research, 1984

[Includes Advertising Agency Reputation Survey.]

Box 8
Revised capital budget format, 1985
Box 8
Sales promotion, 1985
Box 8
San Francisco, office space, 1984
Box 8
Appearance, 1980-1984
Box 8
Quarterly Report, 1983
Box 8
Service and facilities, 1986
Box 8
Skills Inventory Database, 1986
Box 8
Standard Operating Procedures, Formal Reporting Requirements, 1979
Box 8
Summer 1984 t-shirts and tote bags
Box 8
Thompson Achievement Awards Program (TAAP) / Management Incentive Plan (MIP) plans, 1980-1985
Box 9
Vendor file, 1984
Box 9

Contains correspondence, proofs, presentation notes and scripts, campaign ideas and clippings related to various JWT-USA and international clients, and especially the Ford Motor Company. Also includes information, clippings and notes related to situations in particular international markets. Items pertaining to JWT clients in general have been grouped into the General Files subseries. Items are arranged alphabetically first by client, then by location, with original folder titles maintained.

Includes files pertaining to general JWT client policies, general presentations not specific to a client, as well as JWT client lists.

Atlanta Office accounts, 1984
Box 9
Case histories, undated
Box 9
Accounts, 1986
Box 9
Trip file, 1986
Box 9
Client compensation, 1984-1985
(2 folders)
Box 9
Client compensation draft-outline, undated
(2 folders)
Box 9
Client Compensation Handbook, 1985
Box 9
Client conflicts, 1984, 1986
(2 folders)
Box 9
Client Contact List, 1986 Feb. 14
Box 9
Client lists, 1986
(2 folders)
Box 10
Los Angeles account file, 1984-1986
Box 10
General files, 1984-1986
(2 folders)
Box 10
General files, 1984-1986
(2 folders)
Box 10
Business Building Program, 1984
Box 10
Global Marketing...And One Way We Can Prosper From It, 1984
Box 10
Multinational meeting, 1985 Sept. 11
Box 10
Review of Thompson Multinational Client Organization Needs and Opportunities, 1983
Box 10
What Is Multinationality? Can It Be Cured?, 1983
Box 10
World Agency Competitive Review, 1985
Box 11
1984 Retention and Growth Plans for Multinational Accounts, 1983
Box 11
North American Client List, 1986
Box 11
San Francisco accounts, 1984-1985
Box 11
Top 20 Worldwide Clients, 1983, 1986
(2 folders)
Box 11
Washington, D.C. accounts, 1984-1986
Box 11
Activision, 1984
Box 11
American Gas Association, 1984-1985
Box 11
General files, 1984
Box 11
Presentation, undated
Box 11
Arrowhead Waters, 1984
Box 11
Atlantic Council, proposal, 1986
Box 11
Bacardi (London), 1983-1984
Box 11
Baskin-Robbins, 1984-1985
Box 11
Beatrice Foods, 1985
Box 11
Bellsouth Mobility, 1984
Box 11
Black & Decker (London), 1983-1984
Box 11
Burger King (Germany), 1981-1985
Box 11
General files, 1984-1986
Box 12
July 4 New York Celebration, undated
Box 12
Carnation/Nestle, 1984
Box 12
Champion, 1982-1986
Box 12
Chevron (International), 1982-1984
Box 12
General files, 1984-1986
Box 12
Executive update, 1985
Box 12
New York meeting, 1986
Box 12
Trip file, 1985
Box 12
Coke, 1984
Box 12
Computerland (Tokyo), 1984
Box 12
Computerland (U.S.A.), 1984-1985
Box 12
Continental Airlines, 1986
Box 12
General files, 1982-1985

[Some items removed to oversize.]

Box 12
Fee information, 1982
Box 12
Diet Centers, 1985
Box 12
Dole, 1985-1986
Box 12
Dollar Rent-A-Car, 1984-1985
Box 12
Emery, 1984-1985
Box 13
Entertainment Channel, New Approach presentation, 1983
Box 13
Final letters and memos, 1971
Box 13
Presentation, 1969
(2 folders)
Box 13
Fisher-Price, 1986
Box 13
General files, 1979-1983
Box 13
Argentina situation, 1979-1981
Box 13
Ford (Argentina, Manila), general files, 1980
Box 13
Ford (Asia Pacific), general files, 1980-1984
(2 folders)
Box 13
Ford (Brazil), general files, 1982-1984
Box 13
Ford (Britain), general files, 1975-1983
(2 folders)
Box 14
General files, 1970-1983
(1-7 of 10 folders)
Box 14
General files, 1970-1983
(8-10 of 10 folders)
Box 15
Agency Evaluations, 1981-1982
(3 folders)
Box 15
Audit information, 1982
(2 folders)
Box 15
Background file, 1982
Box 15
Beating a Down Economy, undated
Box 15
Budget, 1972
Box 16
Caldwell presentation, 1983 Aug. 9
Box 16
Charts, 1983
Box 16
Client Retention Reports, 1980-1982
Box 16
Communication of Needs, 1982-1983
(2 folders)
Box 16
Contemporary Marketing Within a Mass Environment, 1982
Box 16
Current Image Planning, 1982-1983
Box 16
Discussion, 1982 May 28
Box 16
Escort marketing, 1975
Box 16
ESO Carline Budget recommendation, 1983
Box 16
ESO and FOE Client Retention Reports, 1980-1983
Box 16
European Supervisors Meeting, 1983 Dec. 13
Box 16
Evaluation, 1982 Dec. 9
Box 16
Evaluation sessions, 1982 Aug. 17
Box 16
Fee, 1982
Box 17
Financial Operating Review, 1982 Oct. 26
Box 17
Ford Division Advertising, 1983
Box 17
Ford Image in Continental Europe, 1983
Box 17
Ford Image in Europe, 1983
(2 folders)
Box 17
Ford Image in Europe background materials, 1983
(2 folders)
Box 17
Ford Image files, 1983
Box 17
Ford Image presentation, correspondence and supporting material, 1983
Box 17
General presentation, 1982 May
Box 19
Good Sense presentation, 1974
Box 19
Image project, 1983
(2 folders)
Box 19
Incoming, 1983-1986
Box 19
International, 1980
Box 19
Don Johnston / Walter Hayes file, 1983
Box 19
June pitch, 1983
Box 19
June 1983 presentation materials, 1983
Box 19
JWT Agency Evaluation, 1982 Dec. 9
Box 19
JWT Positioning Paper, 1983 Apr. 29
Box 19
May Lutz meeting, 1979-1983
Box 19
Manager's Monthly Assessments, 1982-1983
Box 19
Meeting, 1983 June 20
Box 19
Meeting files, 1983
Box 19
1982 move, 1982-1983
Box 19
More Good News Advertising Guide, 1974
Box 19
Operations presentation, 1982 July
Box 19
Organizational meeting, 1983 Sept. 7
Box 19
Jack Peters file, 1975
Box 19
Planning, 1983
Box 19
Positioning the 1983 Fords, 1982
Box 19
Presentation, 1981
Box 19
Presentation, working file, 1982
Box 19
Recommended Operational Advertising Procedures, 1974
Box 19
Recommended Operational Advertising Procedures, revised, 1974
Box 20
Reorganization and transfer, 1974
Box 20
Sierra launch meeting, 1982 July 19
Box 20
Sierra test launch, 1983
Box 20
Speeches, undated
Box 20
Story of Ford in Europe, 1983
Box 20
Three Year Plan presentation, 1982
(2 folders)
Box 20
General, 1974-1980
(2 folders)
Box 20
General, economic, 1983
Box 20
First Thoughts for Frankfurt Group Discussion, 1979
Box 20
Frankfurt, general files, 1985-1986
Box 21
Goeudevert meeting, 1983 Oct. 6
Box 21
Initiative Action Program, 1974-1975
Box 21
JWT: The Agency, 1984
Box 21
Marketing meeting, 1974
Box 21
Marketing programs, 1984
Box 21
New German, 1984
Box 21
Presentation, 1974
Box 21
Project information, 1974
Box 21
Short Term Action Plan, 1974
Box 21
Status Reports, 1978, 1982
(1 of 2 folders)
Box 21
Status Reports, 1978, 1982 (continued)
(2 of 2 folders)
Box 22
General files, 1981-1986
(2 folders)
Box 22
Compensation, 1977
Box 22
Erika presentation, 1980 Mar.
Box 22
General files, 1979-1983
Box 22
General corporate, 1982
Box 22
Basic Thoughts and Recommendations for Ford Corporate Campaign in Japan, 1982 Apr. 29
Box 22
Ford Takes on the Japanese, 1982
Box 22
Japan situation, 1981-1982
Box 22
Bonifactions, 1983-1984
Box 22
JWT and Ford in Latin America, 1981 Feb. 3
Box 22
Latin American Supervisors Conference, 1981 Apr. 23-24
Box 22
Capri II, Selling Ideas, 1973
Box 22
General files, 1981-1983

[Some items removed to oversize.]

Box 23
General files, 1979-1983

[Some items removed to oversize.]

Box 23
Meeting, 1980-1981
Box 23
General files, 1981-1985
Box 23
General files, 1982
Box 23
New York meeting, 1983 Oct. 4
Box 23
Marketing strategy, 1972
Box 23
1979-1983
Box 23
Advertising Review, 1987
Box 23
Agreement of Terms, 1980-1983
(4 folders)
Box 23
American Road campaign, 1965
Box 23
Approved Vendor List, circa 1979, 1981
(2 folders)
Box 23
Audit information, 1978-1983
(5 folders)
Box 24
Audit material, 1983
Box 24
Audit Report, Detroit, 1983
Box 24
Audit Report, New York, 1982
Box 24
Backup and FDAF, 1985-1986
Box 24
Bonifaction, 1983
Box 24
Meeting files, 1980, 1986
(2 folders)
Box 24
Presentation, 1979
Box 24
John Betti meeting, 1985 Dec. 5
Box 25
Bourke meeting, 1979
Box 25
Business Week interview, 1980
Box 25
Briefing, 1979
Box 25
Meeting files, 1982-1983
Box 25
Presentations, 1980-1982
(5 folders)
Box 25
Presentation boards, 1979 July 25
Box 25
Presentation boards, 1979 July 25
Box 25
California Project, 1983
Box 25
California Vs. Total U.S. New Car Buyers, 1983
Box 25
Company Review, 1984
Box 25
Compensation, 1976-1983
(5 folders)
Box 26
Compensation, 1986
Box 26
Composite Situation, 1983
Box 26
Contemporary Markets Program Proposal, 1982
Box 26
Corporate files, 1979-1986
Box 26
Current Escort files, 1980-1981
Box 27
Dealer files, 1983-1986
Box 27
Detroit: Myth vs. Reality presentation, 1981
Box 27
Escort Marketing Manual
Box 27
Event marketing, 1986 Ford Taurus, 1985
Box 27
Face of Ford presentation, 1980
Box 27
FasPac presentation, 1981
Box 27
Final speech, 1979 July 25
(2 folders)
Box 27
Financial, 1978-1985
(2 folders)
Box 27
Financial and Purchasing Status Report, 1979
Box 28
Ford Corporate Reputation Campaign, 1983
Box 28
Chairman's meetings, 1986
(2 folders)
Box 28
Meeting, general, 1987
Box 28
Newark presentation, 1985
Box 28
Chairman's meeting, 1985 July 23-25
Box 28
New Car Show, 1985
Box 28
General files, 1981-1984
Box 28
Meeting, 1981
Box 28
Ford Network Senior Management meetings, 1986
Box 28
Ford Performance Group, 1983
Box 28
Ford Project, 1986
Box 28
Ford U.S. Project Advantage, 1982
Box 28
Bob Graham presentation, 1981 May 20
Box 28
Handbook of Procedures and Checklist of Items Useful in Launching a New Automotive Product, circa 1983 and undated
(2 folders)
Box 28
Presentation, 1980 Feb.
Box 28
Project, 1980
Box 28
Iacocca presentation, 1978 May 3
Box 29
If You Really Listened campaign, 1972
Box 29
Interview, 1980 Aug. 13
Box 29
General files, 1978-1983
(3 folders)
Box 29
Ad Age Caldwell letter, 1980
Box 29
JWT Board of Directors presentation, 1978
Box 29
JWT Detroit Purchasing Manual, 1983
Box 29
JWT Ford situation, 1978-1979
Box 30
JWT performance evaluations, 1979-1987
(2 folders)
Box 30
K&E Chrysler situation, 1979
Box 30
Marilyn King material, 1980-1981
Box 30
Launching Erika to the Press, 1979
Box 30
Legal files, 1983-1986
Box 30
Lutz presentation, 1982
Box 30
MacKenzie PR project, 1978-1980
Box 30
Management presentation, 1979
Box 30
Meeting, 1980
Box 30
Presentations, 1980-1981
(2 folders)
Box 31
General files, 1982-1986
Box 31
Meeting with Television Network Executives, 1984
Box 31
Meetings, 1983, 1985
(2 folders)
Box 31
More Better Ideas at Ford, 1972
Box 31
Motor Trend Car of the Year Ford meeting, 1986
Box 31
Campaign, Review of Media Issues, 1982
Box 31
Meeting, 1982 Sept. 28
Box 31
Presentation biographies, 1982 Mar. 12
Box 31
Product Support Campaign, 1982
Box 31
Project, 1982 Mar. 12
Box 31
Quality Program, Addendum to Letter of Terms, 1982
Box 31
Quality Campaign Push with Y&R, 1981-1982
Box 31
Quality is Job # 1 Strategy, 1982 Mar. 12
Box 31
Staffing and compensation, 1982
Box 31
Naming, 1966-1970
Box 32
Network information, 1984-1987
Box 32
Old Ford U.S. material, 1977-1978
Box 32
Organizational structure, circa 1980
Box 32
Personnel, 1978
Box 32
Peterson-Lutz presentation, 1983 Jan. 20
(2 folders)
Box 32
Meeting files, 1980-1983
(2 folders)
Box 32
Presentation, 1980 Sept.
Box 32
Planning, 1981-1985
Box 33
Policies and procedures, 1983-1985
Box 33
Policy Agency Changes, 1983
Box 33
Policy Agency Changes Agreement, 1985
Box 33
Meetings, 1982-1983
Box 33
Poling-Benton visit, 1981 May 4
Box 33
Poling visit, 1982 July 28
Box 33
Presentations, 1965, 1978-1980
(2 folders)
Box 33
Presentation boards, 1979-1980
(2 folders)
Box 33
Production Accounting and Cost Control Procedures, undated
Box 33
Publicity, 1978-1983
Box 33
Public relations, 1978-1985
Box 34
Public relations, publicity program, 1979
Box 34
Racing, 1978-1983
Box 34
Ranger-Escort meeting, 1986
Box 34
Refocusing the Spotlight, North American Automotive Operations, 1984
Box 34
Regional marketing presentation, 1983 Aug. 11
Box 34
Retention Reports, 1979-1981
(3 folders)
Box 34
Retest of television commercial, Rolls Royce, 1965
Box 34
Review, 1978 Nov.
Box 34
Rolls Royce marketing, 1965
Box 34
Roper Report, Way Out West, 1982
Box 34
Special Ford/FDAF/JWT analysis, 1985
Box 34
Jackie Stewart NAAO Campaign, 1982 July 29
Box 34
Jackie Stewart Product Support Campaign, 1982-1984
(2 folders)
Box 35
Jackie Stewart's Role in Ford Advertising, 1983
Box 35
Strategy Review, 1986
Box 35
Taurus Launch Committee, 1985-1986
Box 35
Thunderbird, 1979, 1983
Box 35
Traverse City FDAF/RMP field meetings, 1985
Box 35
Traverse City FDAF presentation, 1985
Box 35
Trip files, 1985-1986
(3 folders)
Box 35
Trucks, 1980-1986
Box 35
John Vanderzee meeting, 1986 Mar. 6
Box 36
Walla presentation, 1978-1979
(2 folders)
Box 36
Warranty, 1983
Box 36
What a Time It Is for Ford, 1979
Box 36
What the Press Says about Escort and Lynx Technology, 1980
Box 36
World Car Position for Erika, 1979
Box 36
World Car II, 1980
Box 36
Y&R situation, 1979
Box 36
General files, 1982-1985
(2 folders)
Box 36
Managers meeting, 1984
Box 36
Clark Vitulli's Direct Marketing Day speech, 1985
Box 36
[boxes not used]
Box 37, 38

Includes files relating to individual personnel of Ford offices, performance evaluations of office managers, as well as salary information.

Restriction on Access: Files relating to personnel records are closed for 25 years from the date of the individual employee's death, or 40 years from the date of termination if the date of death cannot be determined.

Ford, International, 1979-1986
(2 folders)
Box 39
Ford, Toronto, general personnel information, 1979-1981
Box 39
General personnel files, 1981-1986
(2 folders)
Box 39
Detroit, 1978-1986
Box 39
Leighton Hardey, 1984
Box 39
Richard Hayes, 1979-1981
(2 folders)
Box 39
Walter Hayes, 1980
Box 39
John McDougall, 1980-1981
Box 39
Personnel request, 1981
Box 39
Don Petersen, 1980-1985
Box 39
Red Poling, 1980-1983
Box 39
Merrill Snyder, 1981-1983
Box 39
Gerber, 1984
Box 40
General files, 1983-1985
Box 40
Status of the Goodyear Account, 1983
Box 40
Box 40
General files, 1984-1987
(2 folders)
Box 40
Company overview, 1971
Box 40
International Action Plan, 1984
Box 40
Pitch, Hit and Throw competition, 1971
Box 40
Presentation materials, 1969-1981
Box 40
Presentation, Road Ahead, 1971
Box 40
Status report, 1984
Box 40
Guinness (London), 1982
Box 40
Hallmark, 1984
Box 40
Hawaiian Express, 1983-1986
Box 40
General files, 1985-1986
Box 40
Honolulu meeting, 1985
Box 40
Marketing Plan, 1984
Box 41
Meeting file, 1985-1986
Box 41
Herz, 1984
Box 41
Hewlett-Packard, 1984
Box 41
Hiram Walker, 1984
Box 41
Hyatt Hotels, 1986
Box 41
General files, 1986-1973
(3 folders)
Box 41
International Computers Ltd., 1984
Box 41
International Wool Secretariat, 1983
Box 41
Jacobs, 1983-1984
Box 41
Johnson & Johnson, presentation, 1985
Box 41
K-Mart, 1984
Box 41
General files, 1983-1986
(2 folders)
Box 41
Denis Lanigan file, 1985
Box 41
Situation Analysis, 1984
Box 41
General files, 1984-1985
Box 42
Company Compensation Study, 1985
Box 42
Worldwide Business Building Plan, 1985
Box 42
Kodak (International), general files, 1983-1986
Box 42
General files, 1984-1986
(2 folders)
Box 42
Comparison advertising, 1975-1986
Box 42
Corporate representation, 1975
Box 42
International Coordination, 1976 and undated
Box 42
Don Johnston file, 1976-1978
Box 42
Planning process presentation, 1975
Box 42
Trip file, 1985-1986
Box 42
General files, 1984-1986
Box 43
Effective Kraft Advertising presentation, 1985-1986
Box 43
General files, 1984-1986
(2 folders)
Box 43
Cheese project, 1984
Box 43
Kraft-Country Music Awards Show, 1984-1986
(3 folders)
Box 43
Trip file, 1985
Box 43
Worldwide Kraft Account Managers Conference, 1986
Box 43
[Ligget & Myers Incorporated, Lark Advertising, Annual Plan, 1969, removed to Oversize series.)
Box 43
Löwenbräu, briefing, 1985
Box 43
Mattel (International), general files, 1983-1986
Box 43
McConnell-Douglas, general files, 1985
Box 43
Mexicana Airlines, 1986
Box 43
Miles, 1981
Box 43
Miller (International), general files, 1983-1986
(2 folders)
Box 44
General files, 1978, 1984-1985
(2 folders)
Box 44
Advertising Review, 1985
Box 44
Agency of Record (AOR) pitch, 1985-1986
Box 44
Letter of terms, 1986
Box 44
National sales meetings, 1984
Box 44
Trip file, 1985-1986
Box 45
Values and Lifestyle Data, 1984
Box 45
Multiple Sclerosis, 1983
Box 45
Nabisco (International), 1986
Box 45
Nabisco (U.S.A.), 1984-1986
Box 45
Nestle (International), 1983-1986
Box 45
Nestle (U.S.A.), 1984-1986
(2 folders)
Box 45
Northern Telecom, 1984
Box 45
Orkin, 1986
Box 45
General files, 1985
Box 45
25th Anniversary Party, 1985
Box 45
Paramount, information, 1986
Box 45
Pepsico (International), general files, 1983-1985
Box 45
Pepsico, general files, 1984-1986
Box 45
Philip Morris, general files, 1984
Box 45
Philips Petroleum (International), general files, 1985
Box 45
Phonemate, 1985
Box 45
Playtex (International), Almay division, 1985
Box 45
Proctor & Gamble, general files, 1986
Box 45
Box 46
General files, 1984-1986
Box 46
Bank investigation, 1982
Box 46
Reader's Digest, 1984
Box 46
General files, 1986
Box 46
New products, 1984
Box 46
Reynolds Wrap update, undated
Box 46
Richardson Vicks (London), 1983-1985
Box 46
General files, 1983-1986
Box 46
Winston Salem meeting, 1983
Box 46
Rolex (International), general files, 1981-1982
Box 46
Rountree (International), general files, 1982-1986
Box 46
General files, 1986-1987
Box 46
Nestle conflict, 1986
Box 46
Rountree Mackintosh presentation, 1983
Box 46
R.T. French, 1984-1986
Box 46
Rustenburg Platinum, 1982
Box 46
Ryder, presentation, undated
Box 46
Sasson, 1984
Box 46
General files, 1983-1985
Box 46
JWT International Business Overview, 1983
Box 46
JWT International Overview, 1983
Box 46
S.C. Johnson (U.S.A.), general files, 1984-1986
Box 47
Scott Paper Company, 1986
Box 47
General files, 1984-1986
Box 47
Chicago Office Sears situation, 1983
Box 47
Sears/Dean Witter, 1983-1984
Box 47
Showtime, general files, 1984-1985
Box 47
Six Flags, general files, 1984
Box 47
General files, 1983-1986
(2 folders)
Box 47
AT&T Challenge, 1986
Box 47
Brief, 1986
Box 47
Tenneco, general files, 1980-1986
Box 47
General files, 1984-1986
Box 47
Meeting file, 1984-1985
Box 48
Rhinestone benefit, 1984
Box 48
Uncle Ben's, general files, 1984
Box 48
General files, 1985-1986
Box 48
Ad Conference, 1987
Box 48
Lever Lunch, 1985
Box 48
Puerto Rico, Latin American presentation, 1985
Box 48
Unilever-SC Johnson meeting, 1986
Box 48
General files, 1984-1986
Box 48
Lever Brothers problem, 1983-1984
Box 48
Overnight presentation, 1984
Box 48
Small Package Express Explosion, 1983
Box 48
General files, 1984-1986
Box 48
Target Plan, 1984
Box 48
General files, 1984-1987
(2 folders)
Box 49
Awareness and Attitude Tracking Study, 1983
Box 49
Coldstream Conference, 1984
Box 49
General Kelley file, undated
Box 49
Warner Lambert (International), general files, 1984-1986
Box 49
General files, 1984-1986
Box 49
Annual Review, 1986
Box 49
Briefing, 1986
Box 49
Presentation, 1984
Box 49
Trip file, 1986
Box 49
General files, 1984
Box 49
Brand Review, 1984
Box 49

Contains correspondence primarily between Jack Peters and various JWT employees, as well as general JWT office memoranda. Some items pertain to the 1984-1985 case before the Securities Exchange Commission. Much of the correspondence arrived grouped in Chronological Books ordered by date; these groupings were maintained.

General files, 1980-1984
Box 50
Atlanta Office, 1984-1986
Box 50
Better Business Bureau, 1986
Box 50
Chicago Office, 1985-1987
Box 50
1983
(4 folders)
Box 50
1983-1984
(7 folders)
Box 51
1984
(6 folders)
Box 52
1984-1985
(8 folders)
Box 53
1985-1986
(7 folders)
Box 54
1986
(6 folders)
Box 55
1986
(3 folders)
Box 56
Combined memos, 1983
Box 56
Companywide mailing, 1985
Box 56
Current action, 1986-1987
Box 56
Dallas Office, 1984
Box 56
Department of Labor, 1985
Box 56
Detroit, 1978-1986
Box 56
General files, 1984-1986
(2 folders)
Box 56
General files, 1984-1986
Box 57
Atlanta, 1984, 1986
Box 57
Chicago, 1984-1987
Box 57
Detroit, 1985-1986
Box 57
Los Angeles, 1984-1986
Box 57
New York, 1984-1986
Box 57
Planning, 1985
Box 57
San Francisco, 1983-1984
Box 57
Washington, D.C., 1984
Box 57
European trip follow-up file, 1972-1973
(2 folders)
Box 57
Information, 1970-1983
Box 57
Legal files, 1983-1985
(2 folders)
Box 57
Los Angeles, 1984-1987
Box 57
Mailings to offices, undated
Box 57
Memos from Chairman, 1983-1984
Box 57
Memos from President, 1985
Box 57
Bert Metter, 1986
Box 57
Minority Media, 1984-1986
Box 57
Miscellaneous, 1986
Box 57
New York Office, 1984-1987
Box 57
Joe O'Donnell, 1986
Box 57
San Francisco, 1986
Box 57
Security Exchange Commission Investigation, 1984-1985
Box 57

Contains correspondence, meeting reports, travel documentation, presentation files, audit information, information on features of various markets in specific regions, as well as general administrative memoranda for JWT's international offices. Original folder titles were maintained and items were arranged alphabetically by region, country or city, depending on the original designation.

General, three year plans, 1985-1986
Box 58
Africa, 1985-1986
Box 58
Amsterdam, 1982-1986
Box 58
Argentina, 1980-1986
Box 58
General files, 1983-1986
(2 folders)
Box 58
Operational Review, 1986
Box 58
General files, 1986-1987
Box 58
Executive Report Summary, 1986
Box 58
Introduction, undated
Box 58
Presentation to Jack Peters, 1986
Box 58
Operational Summary for 1986
Box 58
Sydney, presentation to Jack Peters, 1986
Box 58
Trip, 1986
Box 58
Brazil, 1983-1986
Box 59
General files, 1980-1986
Box 59
Situation, 1986
Box 59
General files, 1986
Box 59
JWT Canada Regional Reviews, 1986
Box 59
Operating Policies Manual, 1984
Box 59
Toronto office space recommendations, 1985
Box 59
General files, 1981-1986
Box 59
Regional Management Review, 1984
Box 59
Central Pacific, 1986
Box 59
General files, 1980-1984
Box 59
Presentation: Some Dos and Don'ts Based on What We Have Learnt in Chile, 1982
Box 59
General files, 1986
Box 60
Profile, 1985
Box 60
Review of Ad Market, 1985
Box 60
Columbia, 1981-1985
Box 60
Denmark, 1980-1986
Box 60
General files, 1985
(2 folders)
Box 60
Accounts receivable, 1985
Box 60
Press, 1985-1986
Box 60
Reports, 1985
Box 60
General files, 1980-1983
Box 60
Latin American Managers Meeting, 1982
Box 60
Egypt, 1982
Box 60
Europe, 1985-1986
Box 60
General files, 1984-1986
Box 61
Paris, Acquisition Project, 1983
Box 61
Germany, 1979-1986
(2 folders)
Box 61
General files, 1982-1986
Box 61
JWT Italy Retained Dividends in Greece, 1985
Box 61
Spot Thompson, 1980-1985
Box 61
Guatemala, 1985
Box 61
General files, 1981-1986
Box 61
Internal Audit Report, 1986
Box 61
Indonesia, 1981-1986
Box 61
India, 1982-1986
Box 61
JWT Worldwide, 1986
(2 folders)
Box 62
Korea, 1983-1986
Box 62
General files, 1981-1986
Box 62
Denis Lanigan visit, 1984
Box 62
Latin America, 1983-1986
Box 62
General files, 1980-1986
Box 62
Frank Small and Associates, 1984-1985
Box 62
Lexington International, 1981-1982
Box 62
General files, 1982-1983
Box 62
MRBI, 1982-1983
(2 folders)
Box 63
Meeting, 1983 Mar. 30
Box 63
Promotional, undated
Box 63
Pension Scheme, 1984
Box 63
Revised Marketing Plan, 1986-1988
Box 63
Malaysia Agreement, 1987
Box 63
Manchester, 1983-1984
Box 63
Mexico City, 1984-1987
Box 63
General files, 1982-1986
(2 folders)
Box 63
Arab Agency Profile, 1982
Box 63
MERAC, 1982
Box 64
Middle East Report, 1981
Box 64
Middle East Saga Report, 1982
Box 64
Report on meeting with Erwin Guerrovich of Intermarkets, 1982
Box 64
Taj Group profile, 1982
Box 64
General, 1980-1986
(2 folders)
Box 64
Sam Meek seminar, 1984
Box 64
New Zealand, 1984-1986
Box 64
Nigeria, 1981-1983
Box 64
Norway and Finland, 1985-1986
Box 64
Pakistan, 1982-1983
Box 64
Paraguay, 1983
Box 64
General files, 1981-1986
Box 64
Manila speech, 1983
Box 64
Portugal, 1982-1986
Box 64
Singapore, 1981-1987
Box 65
General files, 1985
Box 65
Johannesburg, 1982-1986
Box 65
Marketing plan, 1985-1987
Box 65
Barcelona, 1982-1985
Box 65
General files, 1980-1986
(2 folders)
Box 65
Sri Lanka, 1980-1985
Box 65
Ronnberg, 1985
Box 65
Stockholm, 1981-1982
Box 65
Taiwan, 1985-1986
Box 65
Thailand, 1982-1986
Box 65
General files, 1981-1982
Box 65
General files, 1985-1986
(2 folders)
Box 66
Executive Report Summary, 1986
Box 66
JMRB Review, 1983
Box 66
Thompson Real Estate Japan, 1982
Box 66
General files, 1984-1985
(3 folders)
Box 66
Documents from Turkey, 1982
Box 66
Visit to Turkey, 1982
Box 66
Uruguay, 1985
Box 66
General files, 1981-1986
Box 66
JWT Vienna and the Austrian Market, 1984
Box 66
Zurich, 1981-1985
Box 66

Contains charts, presentation scripts, memoranda and logistical information, and notes pertaining to various JWT meetings and general advertising events. Original folder titles were maintained and items were arranged alphabetically by meeting title. Board of Directors and Managers meetings were arranged chronologically.

Acetates for financial meetings, 1987
Advertising Management Group, 1986
(2 folders)
Box 67
American Advertising Federation Board Meetings, 1980-1989
Box 67
American Association of Advertising Agencies Annual Meeting, 1986
Box 67
Analysts meetings, 1982-1985
Box 67
Annual meetings, 1982
Box 67
Art Committee meetings, 1985
(3 folders)
Box 67
Atlanta, Curtis Mathes meeting file, 1985
Box 67
1980 Sept. 18
Box 67
1980 Dec. 17
Box 67
1981 Mar. 24
Box 67
1981 June 9
(2 folders)
Box 67
1984 Jan. 31
(2 folders)
Box 68
1984 June 6
Box 68
1984 Aug.
Box 68
1984 Oct.
Box 68
1984 Nov. 28
Box 68
1985-1987 general
Box 68
1985 Mar. 7
Box 68
1985 May 9
Box 68
1985 June 19
Box 68
1985 Sept. 12-13
Box 69
1985 Nov. 12
Box 69
1985 Dec. 3
Box 69
1986, general
Box 69
1986 Mar. 4 (2 folders)
Box 69
1986 Mar. 10
Box 69
1986 May 8
Box 69
1986 Aug. 26
Box 69
1986 Sept. 11
Box 69
1986 Oct. 22
Box 69
1986 Dec. 2
Box 69
Board of Directors, Proposal for Progress from the Strategy Committee, 1980
Box 69
Chicago Office building meeting, 1986 Dec. 4
Box 69
Current JWT Board file, 1986
(3 folders)
Box 69
Current JWT meeting file, 1986
Box 70
Dinner meeting, 1987 Nov. 25
Box 70
Executive Committee, 1986 Apr. 30
Box 70
Financial meetings, New York, 1987
(2 folders)
Box 70
General conference information, 1986
Box 70
General managers, 1986 Feb. 11
Box 70
Golden West/Chevron Broadcasters Palm Springs Weekend, 1984, 1985
(2 folders)
Box 70
Group Review, 1987 Jan. 13
Box 70
Meeting, 1986
Box 70
Presentation, 1986 Dec. 10
Box 70
General files, 1986-1987
Box 70
1984 Feb. 13
Box 70
1986 June 11
Box 70
Board meeting, 1986 Dec. 2
(2 folders)
Box 71
Board presentation, 1984 Apr. 3
Box 71
1980 May 1, New York
Box 71
1980 June, Detroit
Box 71
1982 Nov., Atlanta
Box 71
1983 Apr. 8-9, San Francisco
Box 71
1984-1986, general files
Box 71
1984 Feb. 1, New York
Box 71
1984 Apr. 11, Atlanta
Box 71
1984 June 7, Chicago
Box 71
1984 Aug. 30
Box 71
1984 Nov. 29
Box 71
1985 Feb. 14, Detroit
Box 71
1985 May 7, Water Club
(2 folders)
Box 71
1985 Aug. 7
Box 72
1986 Feb. 11
Box 72
Media Leadership Workshop, 1984-1985
(2 folders)
Box 72
Operations Committee, 1984-1985
(4 folders)
Box 72
General files, 1986-1987
Box 72
1986 May 7
(2 folders)
Box 72
1986 Aug. 14
(2 folders)
Box 72
1986 Sept. 10
(2 folders)
Box 72
Professional Development Group, 1984-1986
Box 73
1985 Apr., Breakers-Palm Beach meeting
Box 73
1986 May, annual meeting
Box 73
Sam Meek seminars, 1985-1986
Box 73
Seminars, 1984-1985
Box 73
Talent, 1985-1986
Box 73
U.S. Spot Study meeting, 1985 Sept.
(2 folders)
Box 73
Veterans of Foreign Wars meeting, 1986 May 4
Box 73
Washington, D.C., State Department Luncheon, 1986 June 17
Box 73
World Advertising Forum, EPCOT, 1984 May
Box 73
World Managers Meeting, 1980 June 6
Box 73
James Young seminars, 1984, 1986
Box 73

Contains scripts, plans, meeting files, and research related to JWT new accounts prospects, including scripts of general agency presentations, marketing and acquisitions plans, and new business reports from JWT regional domestic offices. Original folder titles were maintained and items arranged alphabetically.

General files, 1983-1986
(2 folders)
Box 74
Account planning, 1983-1987
(4 folders)
Box 74
Account planning, behavior research, 1985
Box 74
Acquisitions, 1981-1986
Box 74
Acquisition Plan, 1981
Box 74
Advertising Managers Group, 1987 Plan
Box 74
California Project, 1984-1985
Box 75
JWT Presentation Book: About You and Us, undated
Box 75
Marketing Modeling, 1986
Box 75
Marketing plans, 1985-1987
(4 folders)
Box 75
New Business Status, 1982-1983
Box 75
Planning, 1986-1987
(2 folders)
Box 75
Atlanta, 1984-1986
Box 75
Chicago, 1984-1986
Box 75
Detroit, 1986
Box 76
Los Angeles, 1983-1986
Box 76
New York, 1985-1987
Box 76
San Francisco, 1984-1987
Box 76
Washington, D.C., 1984-1986
Box 76
Three-Year Plan, 1986
Box 76

Series includes materials on JWT personnel organization and management, employee biographies, transfers and statistics, as well as files on individual salaries, benefits and loans. The series has been divided into Openand Closedsubseries.

Restriction on Access: Files relating to personnel records are closed for 25 years from the date of the individual employee's death, or 40 years from the date of termination if the date of death cannot be determined.

Contains general information and blank forms relating to personnel policies for use by JWT managers. Original folder titles were maintained and items were arranged alphatebically.

Bonus and Dividend Policy, 1981-1984
Box 76
Employee benefits, 1984-1987
(3 folders)
Box 76
Employee Benefits Bulletin, 1984
Box 76
Employee Benefits Review, 1984
Box 76
Employee evaluation forms, blank, 1981-1984
Box 76
Employee loan procedures, 1982
Box 76
Employee Stock Ownership Plan, 1985
Box 76
Employee stock options, 1985-1986
Box 76
Human Resources material, 1980
Box 77
International organization, 1981-1985
Box 77
International staffing, 1981
Box 77
International transfers, 1984
Box 77
Los Angeles, Monthly Manager Assessment Report, 1987
Box 77
Management succession, 1986
Box 77
New managers information, 1984-1986
Box 77
Company car allowances, 1985
Box 77
Employee Attitude Study, 1984-1987
(3 folders)
Box 77
JWT Stalemate, undated
Box 77
Managers' Monthly Assessments, 1986
Box 77
Professional development, 1984-1986
Box 77
Peer reviews, logistics, 1985
Box 77
Personnel conference, 1985
Box 77
Personnel Information Report, 1980
Box 77
Policy on Political and Government Assignments, 1985
Box 77
Professional Development at J. Walter Thompson Company, 1985
Box 78
Professional Incentive Plan (PIP), 1985-1986
(2 folders)
Box 78
Recruitment and Retention of Entry Level Professionals, 1985
Box 78
Regional Directors, 1985
Box 78
Regional Financial Director, 1985
Box 78
General files, 1983-1984
Box 78
Final Report, 1985
Box 78
Retirement Program, 1986
Box 78
General files, 1986
(2 folders)
Box 78
Bank statements, 1986-1987
(2 folders)
Box 78
Meeting, 1986 July
Box 78
Summary Reports, 1986 Apr.
Box 78
Seminars, 1984-1987
Box 78
Things We Have Learned About Employee Attitude Surveys, 1981
Box 79
Thompson Achievement Awards Program (TAAP), 1983-1986
(2 folders)
Box 79
Thompson Award Alternative Plan, 1985
Box 79
Thompson Group policies, 1983-1986
Box 79
Thompson Incentive Program, 1985
Box 79
Tom Sutton International Exchange Program, 1985
Box 79
U.S. personnel, 1984-1986
Box 79

Contains biographical information, clippings, salary figures, and correspondence pertaining to specific employees. Also includes completed surveys and management performance evaluations. Items are arranged alphabetically by office location and, when available, employee last name.

Restriction on Access: Files relating to personnel records are closed for 25 years from the date of the individual employee's death, or 40 years from the date of termination if the date of death cannot be determined.

General files, 1981-1987
(6 folders)
Box 80
Asia Pacific, 1982-1986
Box 80
General files, 1984
Box 80
Bob Jones, 1985
Box 80
Jim Pollack, 1984, 1987
Box 80
Bonus payments, 1981-1986
Box 80
General files, 1984-1986
Box 81
Salary file, 1984
Box 81
General files, 1982-1987
Box 81
Glen Niemi, 1983
Box 81
Peter Schweitzer, 1986 Apr. 14
Box 81
General files, 1986-1987
Box 81
Michael Cooper-Evans, 1986-1987
Box 81
European Superstars and Stars, 1986
Box 81
Evaluations, 1985
Box 81
International transfers, 1986
Box 81
Latin America, circa 1986
Box 81
General files, 1984-1986
Box 81
Jim Agnew, 1984-1986
Box 81
Donald Sullivan, 1986
(2 folders)
Box 81
Management Performance Evaluation Program, 1984
Box 82
Chuck Balestrino, 1985
Box 82
Rena Bartos, 1984
Box 82
Bob Beauregard, 1987
Box 82
Tom Benghauser, 1986
Box 82
Bonuses and incentives, 1983-1987
Box 82
Steve Bowen, 1985-1986
Box 82
Joe Brouillard, 1985
Box 82
Bucky Buchanan, 1985
Box 82
Gerry Coveny, 1982
Box 82
Employee Loans, 1984-1986
Box 82
Evaluations, 1984-1986
Box 82
Byron Hackett, 1985
Box 82
Richard Kostrya, 1983-1986
Box 82
Denis Lanigan, 1986-1987
Box 82
Management Succession Planning, 1985-1986
Box 82
Tom Martens, 1986
Box 82
Bert Metter, 1984
Box 82
Susan Mirsky, 1986
Box 82
Wally O'Brien, 1986
Box 82
Jim Patterson, 1985-1987
Box 82
Lee Preschel, 1986
Box 82
Salary file, 1983-1985
Box 82
Salary information, 1985-1987
Box 82
Joe Schulte, 1986
Box 82
Titles, 1984-1986
Box 82
David Wilken, 1986-1987
Box 82
Office nominations, 1987
Box 82
Performance evaluations, 1984-1985
Box 83
Retirements, 1986
Box 83
Salary reviews, 1985-1986
Box 83
John Florida, 1985-1987
Box 83
Charlie Martel, 1984-1985
Box 83
Salary files, 1984
Box 83
Titles, 1984
Box 83
SKERP, 1986
Box 83
Stock options, 1982-1986
Box 83
Subsidiaries personnel, 1986
Box 83
Tokyo, Norm Macmaster, 1986
Box 83
General files, 1980-1986
(2 folders)
Box 83
Peter Gridley, 1985
Box 83
Judi Goodhart, 1986
Box 83
Salary files, 1984
Box 83
Jeff White, 1985
Box 83

Contains charts and prose reports covering topics such as advertising techniques, research, media, industries, and demographics. Also includes annual reports and operations reviews documenting the financial and organizational performance of JWT domestic and international offices. Includes statistics on billings, expenditures, profits and overall personnel performance. Arranged alphabetically by report title.

First Quarter Report, 1986
Box 84
Major Findings for 1984 and 1986, 1987
Box 84
Third Quarter Report, 1986
Box 84
Agency Ratings, transparencies, 1986
Box 84
Annual Financial Plan Review, 1987
Box 84
Annual Reports, 1980-1984
Box 84
Brokerage Reports, 1986
Box 84
Compensation Committee Review, 1985-1986
(2 folders)
Box 84
Creative Standards Committee, 1984
Box 84
Detroit Division May Assessment, 1980
Box 84
Detroit Internal Audit Report, 1986 Dec. 19
Box 84
Europe Region, November Reviews, 1986
Box 84
Financial reports, 1986-1987
Box 85
Financial reviews, 1984
Box 85
Five Year History Income Statement, 1981-1985
Box 85
JWT America Latina November Review, 1986
Box 85
Personnel Function Report, 1984
Box 85
Revenue and Cost Trends, 1986-1987
Box 85
TAAP, 1986
Box 85
JWT Worldwide Staff Survey: Attitudes to JWT Amongst Executive Staff in the 15 Largest Offices, 1984
Box 85
Internal Audit Report, 1984 June 8
Box 85
Internal Office Report, 1984 May 23
Box 85
November Monitoring Report, Controller's Department, 1986
Box 85
Operating Results, 1985
Box 85
1979, Detroit Division
Box 85
1980, October Planning Review
Box 85
1981, Operation Planning Review
Box 85
1981, 1982 Financial Operating Review
Box 85
1982 Oct.
Box 86
1983 Oct.
Box 86
1984 Aug. 14
Box 86
1984 Oct. 26
(2 folders)
Box 86
1984 Nov., miscellaneous files
Box 86
Financial, 1984 Apr.
Box 86
1985-1986, general files

[Includes Thompson Company Peer Review presentation.]

Box 86
1985 May
(2 folders)
Box 86
1985 May
Box 87
1985 July
Box 87
(2 folders)
Box 87
1985 Oct.
(3 folders)
Box 87
1985 Nov., miscellaneous files
Box 87
1985, 1986 plan
Box 87
1986, Asia Pacific
Box 87
1986, Broulliard
Box 87
1986, Central Pacific
Box 87
1986 Nov., Europe
Box 87
1986, Financial Review and 1987 Preliminary Plan
Box 87
1986, Latin America
Box 88
1986, miscellaneous files
Box 88
1986, Thompson Recruitment Advertising, Inc.
(2 folders)
Box 88
1986 May
(2 folders)
Box 88
1986 July revision II
Box 88
1986 Nov.
(3 folders)
Box 88
1987, general files
Box 88
1987, Canada
Box 88
Organizational and Systems Assessment, 1980
Box 88
Peer Review, 1985
Box 89
Positive Operating Actions Implemented in 1986 to Improve Profitability, 1986
Box 89
Professional Services Group, 1987 Plan and Budget, 1986
Box 89
Real Estate Study, 1982
Box 89
Report on Special Audit of European JWT, 1984
Box 89
Retirement General Fund Report, JWT employees, 1983
Box 89
San Francisco Office, Internal Audit Report, 1983
Box 89
Stock Option Reports, 1986
Box 89
Succession Planning Review, 1986
(3 folders)
Box 89
TV Audience Assessment, 1984-1985
Box 89
1986 in Review
(3 folders)
Box 89

Contains contracts, monthly statements, correspondence notes, charts, minutes, and other documents pertaining to JWT's domestic and European subsidiaries. Original folder titles were maintained and items were arranged alphabetically.

Acquisitions, 1985-1987
Box 90
Begg Dow Priday, 1982-1985
Box 90
Brouillard Communications, 1985-1987
Box 90
Collective Subsidiaries, 1986
Box 90
Euro Advertising, Ltd., 1982-1983
(2 folders)
Box 90
Hawaii, 1984-1985
Box 90
Hispania, 1985-1987
Box 90
Hill & Knowlton, 1982-1986
(2 folders)
Box 90
JWT Direct/West, 1985-1987
Box 91
JWT Field Force, 1982-1987
Box 91
JWT Healthcare Group, 1986-1987
Box 91
Ketcham, 1985
Box 91
Leber-Katz, 1984
Box 91
Lord Geller/Alfa Romeo Ford Clearance Situation, 1983-1986
Box 91
Marti-Flores-Prieto & Wachtel, 1983-1986
Box 91
[Personnel files moved to Personnel Files series.]
Box 91
Survival Anglia, 1982-1986
Box 91
Tom Sutton International Exchange Program, 1986
Box 91
Talent Bank, 1984-1985
Box 91
Teleconferencing, 1984
Box 91
Thompson Recruitment Advertising, 1986
Box 91
Training Program, 1982-1984
Box 91
Troutbeck, 1984-1985
(2 folders)
Box 91

Contains scripts and notes relating to presentations and speeches given by Jack Peters and other JWT employees, primarily on JWT initiatives and status. Items arranged alphabetically by title.

Assessment of Account Planning, 1984
Become the Leading International Advertising Agency: A Plan, 1985
Competitive Analysis presentation, 1986
Box 92
Defending the Throne: A Competitive Marketing Analysis, 1984
Box 92
Guide to the T-Plan, 1985
Box 92
JWT-U.S. Competitive Framework, Where Are We Now?, 1980
Box 92
New York Society of Security Analysts presentation, 1983
Box 92
Ogilvy & Mather, People Book, undated
Box 92
Outline for a Public Relations Program for JWT-U.S., 1983
Box 92
Positive and Negative Factors Impacting on the U.S. Company in 1986, 1986
Box 92
Revenue Growth, undated
Box 92
Strategic Review presentation, 1985-1987
Box 92
Supplemental Executive Retirement Plan, 1985
Box 92
T-Plan: What Is It, How to Use It, 1980
Box 92
Thoughts on JWT, Jack Peters, 1970-1979
Box 92
Thomson McKinnon Securities, 1984
Box 92
1984 Retention and Growth Plans for Multinational Accounts, 1983 Dec. 8
Box 92

Contains large-format items removed from previous series. Includes several proofs from Ford campaigns in various countries. Also includes report book of the Liggett & Myers account by the Lark Advertising firm.

Ligget & Myers Incorporated, Lark Advertising, Annual Plan, 1969
Box OV 1
Black media, 1985
Box OV 2
General files, 1984-1986
Box OV 2
General files, 1982-1985
Box OV 2
General files, 1979-1983
Box OV 2
General files, 1979-1983
Box OV 2
General files, 1980-1983
Box OV 2
General files, 1979-1983
Box OV 2
Meeting, 1985 Jan. 14
Box OV 2
Rolls Royce, 1965
Box OV 2
Target Plan, 1984
Box OV 2
General files, 1981-1986
Box OV 2
General files, 1980-1986
Box OV 2
General files, 1981-1986
Box OV 2

Historical Note

Chronology List

DateEvent(s)
1931 Aug. 5Born John Edwards Peters, Highland Park, Ill.
1952-1954U.S. Army, Intelligence Division.
1956B.S. in Business, Miami (Ohio) University.
1956Joined JWT as Account Manager.
1972Senior Vice President of JWT-USA and JWT-London.
1975Executive Vice President and Account Director of JWT-USA in the New York office.
1977Graduated from the Advanced Management Program, Harvard University.
1980Vice Chairman of JWT-USA.
1984-1987President and Chief Operating Officer of JWT-USA.
1986-1987President and Chief Operating Officer of JWT-Worldwide.
1987Dismissed from JWT, following a failed buy-out attempt, and subsequently retired.
1993 Aug. 5Died, Greenwich, Conn.

After Leaving JWT, Peters ran an aviation company in Westchester, Conn.; practiced scuba diving (resulting in 200 dives in the Caribbean and Pacific Oceans); and served memberships in the American Bonanza Society and the American Soaring Society. On his birthday in 1993, Peters was shot and killed by a family friend while swimming at his home in Greenwich, Conn.

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. Jack Peters Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Jack Peters Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1993.

Processing Information

Processed by Jessica Wood, October 2009

Encoded by Jessica Wood, October 2009

Accession 93-011 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.