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Guide to the J. Walter Thompson Company. Publications Collection, 1887-2005

Abstract

The J. Walter Thompson Company, founded in 1864, is one of the largest enduring advertising agencies in the U.S. The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various offices, partners, subsidiaries and related firms of the J. Walter Thompson Company. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. Materials are primarily in English, but several other languages are also represented.

Descriptive Summary

Collection Number
RL.00741
Title
J. Walter Thompson Company. Publications collection
Date
1887-2005
Creator
J. Walter Thompson Company
Extent
75 Linear Feet, 3000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material is in English , French , Spanish , Portuguese , Japanese , German , Danish , Italian , Dutch , Swedish , Arabic.

Collection Overview

The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various domestic offices, partners, subsidiaries and related firms of the J. Walter Thompson Co. (JWT). Domestic offices include Atlanta, Chicago, Detroit, New York and San Francisco. International materials originate primarily from the London Office, but other offices in Australia, Belgium, Canada, France, Germany, India, South Africa, and Spain are also represented. The main subsidiaries and related firms represented in the collection include the British Market Research Bureau; Brouillard Communications, Inc.; Hill & Knowlton; Lord, Geller, Federico, Einstein; and the Simmons Market Research Bureau. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. The oldest materials are domestic rather than international. Materials are primarily in English, but several other languages are also represented.

The collection is organized into four series: Corporate Publications, Domestic Publications, International Publications, and Subsidiaries and Related Firms Publications.

The Corporate Publications Series includes published documents relating to the organizational and corporate life of the agency. The series is organized into seven subseries--Worldwide Office Address Lists, Client Lists, Financial and Stockholder Reports, JWT Group Reports, Worldwide Office Fact Books, Profile Books, and Telephone Directories. Most of these subseries are self-explanatory. Both the JWT Group Reports and the Financial and Stockholder Reports include annual and quarterly reports sent out to stockholders as well as 10-K and other reports filed with the Securities and Exchange Commission (JWT reorganized as the JWT Group in 1980, and maintained that name until it became part of the WPP Group in 1986). Both the Worldwide Office Fact Books and the Profile Books contain summary information about JWT's structure, client base, offices and billings for particular years.

The Domestic Publications Series include materials published in the U.S. The series is organized into General Publications, Interurbia, and Individual Offices Publications. General Publications include materials published by the main headquarters in New York and pertain to broad issues of interest throughout the company, such as employee training, research reports, regional market surveys and informational bulletins. Interurbia was a special series of reports and presentations begun in the 1950s, in which JWT sought to address the rapid expansion of metropolitan areas in the United States. Individual Offices Publications include materials published by specific JWT offices that address issues of concern to that office or its clients. Preceding the container list of publications are folders that contain correspondence relating to publications.

The International Publications Series includes material published outside the U.S. by JWT's international offices. The bulk of materials come from the London office, but other offices are also represented.

The Subsidiaries and Related Firms Series includes publications originating with JWT's subsidiaries, such as Brouillard Communications and the British Market Research Bureau (BMRB), as well as from firms with which JWT had close working relationships at one time, such as the Simmons Market Research Bureau, after which JWT modelled the BMRB.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Materials less than 15 years old, other than advertisements, are closed to non-JWT users.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Conditions Governing Access note

Restriction Note: Materials less than fifteen years old, other than advertisements, are closed to non-JWT users. Individual boxes are so marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a dummy folder indicated by a title in brackets.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Corporate Publications Series (Restricted), 1918-2005

36 boxes

Includes directories, client lists, financial reports and other publications that pertain to corporate operations. Organized into seven subseries--Worldwide Office Address Lists, Client Lists, Financial and Stockholder Reports, JWT Group Reports, Worldwide Office Fact Books, Profile Books and Telephone Directories. Most reports in this series are periodically issued; thus, files are arranged by type or title, and chronologically therein.

Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed in the series to which they pertain. An index of all titles is included at the end of the container list.

Conditions Governing Access note

Restriction Note: Materials less than fifteen years old, other than advertisements, are closed to non-JWT users. Individual boxes are so marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a dummy folder indicated by a title in brackets.

1966-1991
(7 folders)
Box CA1
1992-1993
(10 folders)
Box CA2
1993-1998
(15 folders)
Box CA3
1998-2001
(11 folders)
Box CA4
2002-2005
(11 folders)
Box CA5

Client Lists, 1917-2005

Arranged alphabetically.

Client Gain and Loss Reports

Arranged alphabetically.

Client losses, 1960-1985
Box CC1
Domestic clients lost, 1960-1986
Box CC1
Gains and losses, 1982
(2 folders)
Box CC1
International account gains and losses, 1984-1987
(3 folders)
Box CC1
Worldwide gains and losses, 1988-1991
(7 folders)
Box CC2

Domestic Clients

Arranged alphabetically, and chronologically therein.

Domestic client lists
1918, 1927-1974
(21 folders)
Box CC3
1975-1981
(11 folders)
Box CC4
1981-1983
(9 folders)
Box CC5
1984-1986
(10 folders)
Box CC6
1986-1991
(6 folders)
Box CC7
North America client index, undated
Box CC7
Red Book entries, 1917-1980
(3 folders)
Box CC7
Domestic client lists
1992-2005
(5 folders)
Box CC8

International Clients

Arranged alphabetically, and chronologically therein.

International client lists, 1925-1996 (1993-1996 Removed to International Clients, Restricted Materials, box CC10)
(10 folders)
Box CC9
Top 20 clients (international and domestic), 1984-1985
Box CC9
[Worldwide active clients, 1997-1998, Removed to International Clients, Restricted Materials, box CC10]
Box CC9
International client lists, 1993-1996
(2 folders)
Box CC10
Worldwide active clients, 1997-1998
(2 folders)
Box CC10
EA International, 1981
Box CC11
Hill & Knowlton, 1983
Box CC11
Lord, Geller, Federico, Einstein, 1978-1983
(2 folders)
Box CC11
1962-1968
(8 folders)
Box CC12
1969-1976
(8 folders)
Box CC13
1977-1984
(8 folders)
Box CC14
1984-1987
(7 folders)
Box CC15
1988-1991
(6 folders)
Box CC16
1992-1994
(3 folders)
Box CC17
Audit report, 1997
Box CIP1
Billing, 1997
Box CIP1
Brief, 1997
Box CIP1
Correspondence, 1997-1998
Box CIP1
Correspondence--Internal, 1997-1998
Box CIP1
Correspondence--Partners, 1997
Box CIP1
Expressing the Power of the JWT Brand, 1997
Box CIP1
Invoices, 1997-1998
Box CIP1
J. Walter Thompson Guidelines, undated
Box CIP1
JWT Identity Guidelines, 1997
Box CIP2
Launch book, 1997
Box CIP2
Letter, business cards, 1997
Box CIP2
"Local Knowledge" design examples, undated
Box CIP2
Manual, 1997 and undated
(3 folders)
Box CIP2
Manual, 1997 and undated
(2 folders)
Box CIP3
Miscellaneous, undated
(2 folders)
Box CIP3
Powerpoint, DPT designs, 1997
Box CIP3
Print materials examples, undated
Box CIP3
Powerpoint examples, 1997
Box CIP4
Proposed Revisions to JWT Corporate Identity Proposal, undated
Box CIP4
J. Walter Thompson Worldwide visual identity, 1997
Box CIP5
Visual identity presentation, foamcore mounted, undated
Box CIP5

Financial and Stockholder Reports, 1950, 1969-1987

Arranged alphabetically by report title and chronologically therein.

Annual Reports, 1969-1986
Box CF1
Annual 10-K Reports, 1969-1986
Box CF2
Notice of special meeting of stockholders, 1950
Box CF3
Prospectus, 1969
(2 folders)
Box CF3
Proxy statements, 1970-1987
(18 folders)
Box CF3

JWT Group Reports, 1981-1987

Arranged alphabetically by report title and chronologically therein.

Annual Objectives and Profit Targets, 1981
Box CJ1
Annual Report, 1981-1986
(5 folders)
Box CJ1
Directors Report on Coverage of Events, 1987 Jan. 26-Feb. 27
(2 folders)

Analysis of media coverage of WPP's takeover of JWT.

Box CJ1
Financial Fact Book, 1983-1985
(6 folders)
Box CJ1
Financial Review, 1983
Box CJ1
Mission statement, 1981
Box CJ1
Morgan Stanley report, 1983
Box CJ1
Press kit, 1984, 1986
Box CJ1
Recent events, 1982
(6 folders)
Box CJ2
Recent press clippings regarding Robert Gray's complaint against JWT Group Inc., 1982
Box CJ2
Stock review and commentary, 1983-1985
(9 folders)
Box CJ2

Profile Books, 1970-1996

The Worldwide and Domestic Profile Books were created by the International Intelligence Unit, in response to the number of requests for information and slides for use in New Business presentations. The Profile Books are fact books designed for employee reference. The information has been extracted from annual assessment plans. Each book is arranged alphabetically by country and includes such information as population statistics, office opening dates, billings, client product listings and rankings. Employees could purchase slides of the appropriate page from the most current Profile Book. Out of date slides were transferred to the JWWT Archives, some of which were retained in the Iconographic Collection: Slides.

Organized into Domestic and Worldwide categories and arranged chronologically therein.

Domestic Profile Books, 1970-1974
(5 folders)
Box CP1
Worldwide Profile Books, 1973-1996
1973-1979
(5 folders)
Box CP1
1980-1986
(7 folders)
Box CP2
1989-1991
(4 folders)
Box CP3
Worldwide Profile Books
1992-1996
(4 folders)
Box CP4

Telephone Directories, 1953-2005

Organized into Domestic and International categories, and arranged alphabetically by office, therein chronologically.

Chicago Office
Box CT1
1974-2002 (Folders for 1992-2002 removed to Domestic Offices, Restricted Materials, box CT4)
(6 folders)
Box CT1
Detroit Office
1983-1999 (Folder for 1992-1999 removed to Domestic Offices, Restricted Materials, box CT4)
Box CT1
New York Office
1953-1957
Box CT1
1965-1984
(8 folders)
Box CT2
1985-2001 (Folders for 1992-2001 removed to Domestic Offices, Restricted Materials, boxes CT4-CT5)
(6 folders)
Box CT3
Chicago Office, 1992-2002
(10 folders)
Box CT4
Detroit Office, 1992-1999
Box CT4
New York Office
1992-1998
(3 folders)
Box CT4
1999-2001
Box CT5
Europe, undated
Box CT5
Latin America, 2001
Box CT5
London Office, 2000-2001, 2005
(2 folders)
Box CT5
Mindshare, 2001
Box CT5
Worldwide Board of Directors, undated
Box CT5
Worldwide directory, 2003
Box CT5
Worldwide Partners Council, 1995
Box CT5
1994-2004
(9 folders)
Box CW1

2. Domestic Publications Series (Restricted), 1887-2005 and undated

32 boxes

Organized into four subseries--Correspondence Relating to Publications, General Publications, Interurbia, and Individual Offices Publications. General Publications are arranged chronologically, and alphabetically by title therein. Other subseries are arranged alphabetically.

Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed in the series to which they pertain. An index of all titles is included at the end of the container list.

Conditions Governing Access note

Restriction Note: Materials less than fifteen years old, other than advertisements, are closed to non-JWT users. Individual boxes are so marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a dummy folder indicated by a title in brackets.

General, 1960-1964
Box DC1
[ Eyes on Thompson, 1993 (Removed to Correspondence, Restricted Materials, box DC2)]
Box DC1
[ Innovative Ideas, 1995 (Removed to Correspondence, Restricted Materials, box DC2)]
Box DC1
Interurbia, 1957-1962, 1969, 1978
Box DC1
JWT Manual, 1945
Box DC1
Population and its Distribution, 1928, 1931, 1961-1976
(5 folders)
Box DC1
Primer for Post-War Prosperity, 1937-1946
Box DC1
Some Things We Learned..., 1946-1951
Box DC1
Eyes on Thompson, 1993
Box DC2
Innovative Ideas, 1995
Box DC2

General Publications, 1887-2005 and undated

Publications that are not specific to a single office, though many were published by the New York office. Arranged chronologically and alphabetically therein.

1887
Box DG1
Catalogue of Magazines
Box DG1
Medical Journals
Box DG1
Red Ear
Box DG1
Religious Press
Box DG1
1889
Advertising in America
Box DG1
Catalogue of Magazines
Box DG1
Direct Acting High Pressure
Box DG2
Thompson's Battery of Magazines
Box DG2
1890
Thompson's Battery of Magazines
Box DG2
Thompson's Pocket Speller
Box DG2
1891
Catalogue of Magazines
Box DG2
1893
Catalogue of Magazines
Box DG2
1895
J. Walter Thompson Co. Advertising
Box DG2
1896
Box DG3
Thompson's Pocket Speller
Box DG3
1897
J. Walter Thompson Co. Advertising
Box DG3
1899
J. Walter Thompson Co. Advertising
Box DG3
Red Book/J. Walter Thompson Co. Advertising
Box DG3
1900
Box DG4
Thompson Red Book on Advertising
Box DG4
1901-1902
J. Walter Thompson Co. Advertising
(3 folders)
Box DG4
1904-1905
Thompson Blue Book on Advertising
Box DG4
1905
Where Good Advertising is the Constant Product
Box DG4
1906
Box DG5
J. Walter Thompson Co. Advertising
Box DG5
1906-1907
Thompson Blue Book on Advertising
Box DG5
1907
Sermons on Advertising
Box DG5
1909
Advertising as a Selling Force
Box DG5
JWT Book
Box DG6
1909-1910
Thompson Blue Book on Advertising
Box DG6
J. Walter Thompson Co. Advertising
Box DG6
1910
Friendly Talks to Managers
Box DG6
1911
1910 Census Shows that...
Box DG6
Things to Know about Trade-Marks
Box DG7
1911-1912
Thompson Blue Book on Advertising
Box DG7
1912
Population and its Distribution
Box DG7
1913
Cutthroat Competition
Box DG7
1915
Are You a Guesswork Advertiser?
Box DG7
1917
What Magazine Advertising is Accomplishing
Box DG7
1918
Population and its Distribution
Box DG8
1919
How Advertising Helps Salesmen
Box DG8
1920
Photo Engraving Processes
Box DG8
Population and its Distribution
Box DG8
1921
How to Break Down Resistance to Life Insurance
Box DG8
Individual Effort Has Had Its Day
Box DG8
Present Economic Conditions
Box DG8
1922
Prize Competition
Box DG8
1923
Gigantic Industry That Needs The Help of Advertising
Box DG8
1924
Population Handbook of Great Britain and Ireland
Box DG8
What Do These Changes Mean?
Box DG8
1925
Purchasing Power of the Consumer
Box DG8
1926
Markets Are Made of People
Box DG8
Population and its Distribution
Box DG8
1927
Box DG9
Retail Shopping Areas
Box DG9
1928
Selling at Home
Box DG9
1929
How I Selected an Advertising Agency
Box DG9
1930
Press in Its Relation to Public Opinion and Government
Box DG9
Selling Abroad
Box DG9
Treasurer, the Stockholder and the Customer
Box DG9
Where They Live
Box DG9
1931
Economics of Advertising
Box DG9
Population and its Distribution
Box DG9
1933
25 Leading Advertising Agencies
Box DG9
[ Competition under NRA (Removed to Oversize Materials, box OV1)]
Box DG9
Merchant, Banker, Doctor
Box DG9
Paper-Money Inflation in France: Where It Came from, What It Brought and How It Ended
Box DG9
1934
$5 Billion Sales Opportunity Knocking at the Door of Business
Box DG9
Securities Exchange Act of 1934
Box DG9
1935
Box DG10
Influencing the Mind of Another
Box DG10
Problem and Opportunity for Milk in California
Box DG10
1936
Brookings Primer of Progress Illustrated
Box DG10
1937
Comment Vendre
Box DG10
Merchandising of Food Products by Industry Co-Operatives
Box DG10
1938
Plea for Education
Box DG10
1939
Brookings Primer of Progress Illustrated
Box DG10
Primer of Capitalism Illustrated
Box DG10
1940
[ Development and Application of Ideas in Advertising (Removed to Oversize Materials, box OV1)]
Box DG10
More Jobs than Men
Box DG10
1941
Population and its Distribution
Box DG10
1945
Population and Purchasing Power
Box DG10
Primer for Post-War Prosperity
Box DG10
Review of Recent Advertising Aiding the War Effort
Box DG10
1946
Does Distribution Cost Too Much?
Box DG10
World Markets for U.S. Exports
Box DG10
1947
Plant City Advertising
Box DG10
1948
Box DG11
Farm Market
Box DG11
Market Potentials
Box DG11
1949
Consumer Purchasing Power
Box DG11
Distribution
Box DG11
Facts and the Gaining of Acceptance of Them
Box DG11
Photo Engraving
Box DG11
Plant City Advertising
Box DG11
Some Advertising Responsibilities in a Dynamic Society
Box DG11
1950
JWT Consumer Purchase Panel
Box DG11
Marketing Opportunities
Box DG11
USA Market for Overseas Goods
Box DG11
West Coast's Marketing Opportunities
Box DG11
1951
Cream of Your Market
Box DG11
Direct Mail: Two Mediums Not One
Box DG11
How to Step Up Production and Save Manpower Too!
Box DG11
Marketing in a Defense Economy
Box DG11
Population and its Distribution
Box DG11
1952
Box DG12
Wine Consumer Survey
Box DG12
1953
Ford Story
Box DG12
Hidden Expansion Pressures in Our Economy
Box DG12
J. Walter Thompson Co. International Organization
Box DG12
Merchandising Case History: Shell Premium With TCP
Box DG12
Today's TV Market
Box DG12
1953-1954
Where the TV Sets Are
(4 folders)
Box DG12
1954
Huge New Markets
Box DG12
[ Successful Examples of Mass Education by Clients of J. Walter Thompson Co. (Removed to Oversize Materials, box OV1)]
Box DG12
1954-1955
Some Things We Have Learned
Box DG12
1955
Consumer Market in the American Economy
Box DG12
Huge New Markets
Box DG12
Increasing the Knowledge Available to Management for Advertising Policy Decisions
Box DG12
JWT TV Workshop
Box DG12
Let's Try for That Extra 10%
Box DG12
USA Market for Overseas Goods
Box DG12
1956
Guide for Secretaries
Box DG12
Index for Travel and Transportation Merchandising Library
Box DG12
J. Walter Thompson Consumer Purchase Panel
Box DG13
Japanese Market
Box DG13
Latin American Markets
Box DG13
Philippine Market
Box DG13
Portuguese Market
Box DG13
Technique for Producing Ideas/James Webb Young, Japanese edition
Box DG13
TV Terminology
Box DG13
TV/Radio Schedule
Box DG13
1957
Dictionary of Advertising Terms
Box DG13
Facts You Will Want to Know about the J. Walter Thompson Co.
Box DG13
Peruvian Market
Box DG13
Plan for the Promotion of American Travel in Thailand
Box DG13
Western European Markets
Box DG13
1958
Box DG14
Advertising as a Career for Women
Box DG14
Alaskan Market
Box DG14
American Drug Store, a Qualitative Study
Box DG14
Canadian Markets
Box DG14
J. Walter Thompson Co. Style Manual
Box DG14
Manual of TV Basics
(2 folders)
Box DG14
New Era in Ford Retailing
Box DG14
1959
Advertising: a Career for Exceptional Men
Box DG14
Australian Market
Box DG14
Happily, So Many of Our Needs Are Filled by Products Promoted Through J. Walter Thompson Co.
Box DG14
Indian Market
Box DG14
Regional and Split-Run Magazine Availabilities
Box DG14
Report on the Role of Radio in the Lives of American Housewives
Box DG14
Testing Television Commercials
Box DG14
1960
Advertising: a Career for Exceptional Men
Box DG14
Changes Affecting Policy Control in World-Wide Business
Box DG14
Hawaiian Market
Box DG14
Radio: an Individual's Medium
Box DG15
Ryukyuan Market
Box DG15
South African Market
Box DG15
Tips on Type
Box DG15
1961
Cream of Your Market
Box DG15
[ Introducing the J. Walter Thompson Company to Pittsburgh (Removed to Oversize Materials, box OV1)]
Box DG15
New Revolution in Distribution
Box DG15
Population and its Distribution
Box DG15
Television in Latin America
Box DG15
Tourism Research in Japan
Box DG15
1961-1962
Advertising: a Career for Exceptional Men
Box DG15
1962
Are We Shackling Economic Growth by Overlooking the Consumer?
Box DG15
Results of a Survey for the Market for Travel to the U.S. in Japan
Box DG15
1963
Advertising: a Career for Women
Box DG15
Facts You Will Want to Know about the J. Walter Thompson Co.
Box DG15
Lord and Thomas Creeds
Box DG15
Mexican Market
Box DG16
1964
Advertising Workshop: Dehydrated Tomato Juice
Box DG16
Description of Artwork Commissioned by JWT
Box DG16
[ Lidov Mural (Removed to Oversize Materials, box OV1)]
Box DG16
One World of Sam Meek
Box DG16
World of Demand
Box DG16
1965
International Standard of Living Comparison
Box DG16
JWT Information Center
Box DG16
JWT International Offices
Box DG16
United States Stamps
Box DG16
1965-1966
Accelerated Opportunities in Advertising Account Management
Box DG16
1966
Advertising Gold Medal Awards
Box DG16
Change and Challenge
Box DG16
Guide to Print Media
Box DG16
[ Inside This Booklet You'll Find 8 Ads... (Removed to Oversize Materials, box OV1)]
Box DG16
Samuel Yellin Cellini Wrought Iron
Box DG16
1967
Career Opportunities in Advertising
Box DG16
World Business
Box DG16
1968
Is JWT the Company for You?
Box DG16
Isn't the Consumer the Real Key to Continued Economic Growth?
Box DG16
JWT Europe
Box DG16
1969
Box DG17
Advanced Opportunities in Advertising Account Management
Box DG17
Advertising and the Nationalised Industries
Box DG17
Communications Forum Papers (incomplete set)
Box DG17
1970
Facts about JWT
Box DG17
Print Media Information
Box DG17
1971
Case for the Full-Service Agency
Box DG17
Does Advertising Manipulate Consumer Behavior?
Box DG17
Glossary of Common Terms Used in Media Audience Measurement Research
Box DG17
J. Walter Thompson Company World
Box DG17
Media Information: Europe
Box DG17
1971-1972
Media Information
Box DG17
1972
Account Management Development Program
Box DG17
Advertising: Manipulation or Persuasion?
Box DG17
Humor: Its Serious Side
Box DG17
Spot Buying at J. Walter Thompson
Box DG17
Statement to the JWT-Japan Creative Staff/Wilson Siebert
Box DG17
Trouble at Credibility Gap
Box DG17
1972-1973
Media Information
Box DG17
1973
Affiliated Companies
Box DG17
Hospital, Surgical, and Major Medical Benefits
Box DG17
Profit-Sharing and You
Box DG17
1974
Consumer in Crisis
Box DG17
How to Keep Your Ads Out of Court
Box DG17
Moving Target
Box DG17
Review for Lever Brothers Company of the Independent Buying and/or Barter Services and JWT's Buying and Barter Service
Box DG17
"We are Ready to Meet Change with Change"
Box DG17
1974-1975
Media Information
Box DG17
1975
Advanced Opportunities in Advertising Account Management
Box DG17
Advertising in a Land of Less: Circa 1980
Box DG17
Change in the Marketplace
Box DG17
Measuring the Audiences of Magazines
Box DG17
One Advertiser's Response to Pollution, Inflation, Shortages and Whatever's Next
Box DG17
Partners in the Marketing Revolution
Box DG17
U.S. Commercial Television 1950-1975
Box DG17
1976
Box DG18
Consumer Change in the mid-70s
Box DG18
Consumer's New Reality
Box DG18
Use and Abuse of Survey Research in Advertising Regulation
Box DG18
1977
American Consumer 1970-1990: Great Expectations
Box DG18
Media Information
Box DG18
Results of 1977 Business/Financial Press Survey
Box DG18
Special Markets Group: The Black Consumer Market
Box DG18
TV Violence: In the Eyes of the Beholders
Box DG18
Understanding Buyer Behavior
1. Basic Concepts
Box DG18
2. The Role of Information
Box DG18
1978
American Consumer 1970-1990: Moving Target
Box DG18
JWT: Reputation and Reality
Box DG18
Leadership at JWT
Box DG18
Managing a JWT Office for Performance and Profit
1. Clients, Client Relations and Client Service
Box DG18
2. Profit
Box DG18
3. People--A New York Office Perspective
Box DG18
4. Product and Profit--You Can't Have One Without the Other
Box DG18
Memorandum Regarding Five Speeches Presented at the JWT Fifth World Management Meeting
Box DG18
New Medium: Television in the 1980s
Box DG18
Under New Management
Box DG18
Understanding Buyer Behavior
3. Brand Loyalty
Box DG18
4. Market Segmentation
Box DG18
5. Description or Explanation
Box DG18
6. Sales Out of Purchases
Box DG18
7. Penetration Growth
Box DG18
8. How Brands Differ
Box DG18
What JWT Stands For
Box DG19
Yes--But What Responses?
Box DG19
1979
Corporate Need to Communicate
Box DG19
Understanding Buyer Behavior
9. Multi-Brand Buying
Box DG19
11. The Dirichlet Model
Box DG19
12. The NBD/LSD Model
Box DG19
13. Models of Change
Box DG19
circa 1970s
Blank in the Balance Sheet
Box DG19
Dialog
Box DG19
Tele Communications
Box DG19
To Speak As Well As You Think
Box DG19
1980
[ Advertising Chicago Style: A Character All Its Own (Removed to Oversize Materials, box OV1)]
Box DG19
Employee Relocation Handbook
Box DG19
Under New Management
Box DG19
Understanding Buyer Behavior
15. Watching Television
Box DG19
16. How Advertising Works
Box DG19
17. How Sales Increase
Box DG19
1981
Advertiser Pocket Guide to Cable Communications
Box DG19
Commercial Production Procedure Manual
Box DG19
Many Worlds of S. Meek
Box DG19
Mission Statement
Box DG19
New Media Explorers
Box DG19
Things We Have Learned About Employee Attitude Surveys
Box DG19
1982
Advertiser Pocket Guide to Cable Communications
Box DG19
BUY (Brand Utility) Study
Box DG19
It Was a Very Good Year
Box DG19
1983
25th Anniversary Invitation
Box DG19
Advertiser Pocket Guide to Cable Communications
Box DG19
Cable Capsule
Box DG19
Financial Fact Book
Box DG19
JWT Career Opportunities
Box DG19
JWT--Who Is It?
Box DG19
National Creative Award
Box DG19
Thomas Francis Sutton
Box DG19
1984
Advertiser Pocket Guide to Cable Communications
Box DG19
Advertising
Box DG19
Adweek Agency Report Card
Box DG19
Cable Capsule
Box DG19
Fifteen-Second Commercials: The Simple Truth
Box DG20
J. Walter Thompson
Box DG20
Management Performance and Evaluation
Box DG20
National Creative Award
Box DG20
Network Sports Essentials
Box DG20
Pocket Guide to Media Terms and Media Math
Box DG20
Selling from the Corporate Point of View
Box DG20
Some Things We Have Learned About Managing a JWT Office
Box DG20
[ Thompson (Removed to Oversize Materials, box OV1)]
Box DG20
1985
Cable Capsule
Box DG20
Million Dollar Minute
Box DG20
National Creative Award
Box DG20
New American Consumer
Box DG20
Womenscope
Box DG20
Zap Proof
Box DG20
1985-1986
Primetime Television Schedule: The Essentials
Box DG20
1986
[ 1986 JWT/FDAF Meeting, August 10-13 (Removed to Oversize Materials, box OV1)]
Box DG20
Advertiser Pocket Guide to Cable Communications
Box DG20
Cable Capsule
Box DG20
J. Walter :15: What Now?
Box DG20
J. Walter Corporate
Box DG20
J. Walter Guide
Box DG21
J. Walter Thompson Yearbook
Box DG21
U.S. Coffee Market
Box DG21
What is Advertising?
Box DG21
1987
Advertising Planning Methods
Box DG21
Creative Uprising
Box DG21
Flippers: Changes in the Way Americans Watch TV
Box DG21
JWT Yellow Pages
Box DG21
Lexicon
Box DG21
Management Reference Center Chronological Bibliography
Box DG21
Thompson Way Handbook
Box DG21
Tool Kit--Advertising Planning Methods
Box DG21
Unconventional Wisdom
Box DG21
Year One of the People Meter
Box DG21
1988
Cable Capsule
Box DG21
Identification Standards Manual
Box DG21
Surprise 1988 Forecast
Box DG21
1988-1989
TV Fact Book
Box DG21
1989
[ Advertising Leadership 1864-1989 (Removed to Oversize Materials box OV1)]
Box DG21
American Lifestyles Presentation Tool Kit
Box DG21
Graphic Standards Manual
Box DG21
In Defense of Mass Media
Box DG21
J. Walter Edge
Box DG22
JWT World Identity Programs (Commodore, Graphic Standards Manual)
Box DG22
Lifestages
Box DG22
Media: The New Creative Frontier?
Box DG22
People Buy Brands, Not Products
Box DG22
Thompson Recruitment Advertising
Box DG22
circa 1980s
Criteria for Selecting a Worldwide Agency
Box DG22
Mission Statement
Box DG22
Who-What-Why-When-Where of Public Relations
Box DG22
1990
J. Walter Thompson
Box DG22
JWT Account Manager's Handbook
Box DG22
JWT Guide to Research
Box DG22
JWT Media Person's Handbook
Box DG22
Look at 15-Second Commercials in the 90s
Box DG22
Looking Forward to the Next 10 Years
Box DG22
TV Fact Book
Box DG22
What Others Really Think About Account Managers
Box DG22
1991
Advertising in the '90s
Box DG22
Commodore
Box DG22
How to Become an Advertising Man
Box DG22
J. Walter Thompson USA
Box DG22
JWT New Business Handbook
Box DG22
Paradox Papers: Marketing in Modern Times
Box DG22
Presentation to Exxon Company
Box DG22
Technique for Producing Ideas/James Webb Young
Box DG22
Thompson Office Manager's Handbook
Box DG22
TV Fact Book
Box DG22
U.S. Consumer Media
Box DG22
1992
Buying: It's Not an Event, It's a System
Box DG23
Can J. Walter Thompson Make Your Marketing Programs More Effective?
Box DG23
Creative Research in the 1990s
Box DG23
Jaguar: A Love Affair
Box DG23
JWT New Business Checklist for Winners
Box DG23
Looking Up at JWT
Box DG23
Miracle Whip: I Couldn't Make It Without You! Cookbook
Box DG23
Paradox Papers
Marketing in Modern Times
Box DG23
Youth in the 90s
Box DG23
Partial Checklist of J. Walter Thompson Domestic Clients for Shopping Purposes
Box DG23
People Buy Brands, Not Products
Box DG23
Professional Development Manual
(2 folders)
Box DG24
Some Things We Have Learned About Managing a JWT Office
Box DG24
TV Fact Book
Box DG24
1993
Account Management Performance Evaluation, Tips, Checklist
Box DG24
Eyes on Thompson program
Brands: Their Value and Valuation
Box DG24
Commercial Showreel (NTSC)
Box DG24
Developing the Big Match Temperament
Box DG24
JWT Director-in-Charge: Roles and Expectations
Box DG24
JWT Management Leadership Program, Duke University
Box DG24
Partial Checklist of JWT Domestic Clients for Shopping Reference
Box DG24
1994
Buying: It's Not an Event, It's a System
Box DG24
Creative Research in the 1990s
Box DG24
Employee Benefits Booklet
Box DG24
J. Walter Merchandise Catalog
Box DG24
J. Walter Source
Box DG24
Power of the Old, Shock of the New
Box DG24
Technique for Producing Ideas/James Webb Young
Box DG24
Worldwide White Pea Awards
Box DG25
1995
Handbook
Box DG25
Pamphlet Collection
Box DG25
Paradox Papers: Marketing in Modern Times
Box DG25
People Buy Brands, Not Products
Box DG25
TV Fact Book
Box DG25
1996
It's a World
(3 folders)
Box DG25
JWT Cuisine: A Collection of Recipes from Employees and Friends of JWT Worldwide
Box DG25
Net-Working: A Research Study on Employment and the Internet
Box DG25
Paradox Papers: Marketing in Modern Times
Box DG25
Partial Checklist of JWT Domestic Clients for Shopping Reference
Box DG25
Transformation
Box DG25
1997
1996 J. Walter Thompson Yearbook
Box DG25
Advertising and Marketing Bibliography
Box DG25
Brand Management: A Guide to a Few Misconceptions
Box DG25
Integrated Marketing Communications: A Return to Basics
Box DG26
Media Research Sources
Box DG26
Memorandum and Introductory Package Regarding JWT's Transformation
Box DG26
New Visual Identity
Box DG26
Paradox Papers: Marketing in Modern Times
Box DG26
Thompson Total Branding (4 booklets)
Box DG26
U.S. Clients
Box DG26
1998
Business of Imagination: The Art of Creating Convictions
Box DG26
Employee Handbook
Box DG26
Fish
Box DG26
JWT Guide to Research
Box DG26
Thompson Total Branding Guidebook
Box DG26
1999
New Image Package
Box DG26
Our Best Total Branding
Box DG26
Year in View
Box DG26
circa 1990s
Buying: It's Not an Event, It's a System
Box DG26
J. Walter Merchandise Catalog
Box DG26
J. Walter Thompson Company
Box DG27
J. Walter Thompson Identity Guidelines
Box DG27
Managing the Agency
Box DG27
Reflections on an Agency/Peter Yeo
Box DG27
Selling The Most Effective, Distinctive Advertising in the Marketplace
Box DG27
Some Things We Have Learned About Managing a JWT Office
Box DG27
Thompson Red Book on Advertising
Box DG27
Thompson Way Handbook
Box DG27
2000
New Business Services
Box DG27
Year in View
Box DG27
2001
Some Things We Have Learned About Building Client Relationships
Box DG27
2002
[ Passion: North America (Bound volume of advertisements, removed to Oversize Materials, box OV2)]
Box DG27
Some Things We Have Learned About Building Client Relationships
Box DG27
What I Had To Do
Box DG27
2003
[ Passion: North America (Bound volume of advertisements, removed to Oversize Materials, box OV2)]
Box DG27
2004
J. Walter Thompson
Box DG27
Open Letter to Our Cohorts at JWT
Box DG27
2005
[ Hold My Skateboard While I Kiss Your Girlfriend (Bound volume of advertisements, removed to Oversize Materials, box OV2)]
Box DG27
1957-1960
(8 folders)
Box DG28

Individual Offices Publications, 1909-2003 and undated

Arranged alphabetically by office and publication title.

CIBA-GEIGY Agricultural Division, 1984
Box DO1
Florida Department of Citrus, 1982
Box DO1
JWT Coloring Book, 1974
Box DO1
Consumer in Crisis: the New American Market, 1974
Box DO1
Couponing: A Capsule Look, 1970
Box DO1
Engine Room, undated
Box DO1
General Subject Headings Used in the JWT-Chicago Library, 1965
Box DO1
Generation Gap: A Problem of Communication, 1970
Box DO1
How to Pick an Advertising Agency, undated
Box DO1
How to Promote Your Restaurant, 1965
Box DO1
How to Put a Spec Book Together, undated
Box DO1
J. Walter Thompson Company, 1986
Box DO1
J. Walter Who?, 1988
Box DO1
JWT Chicago, 1967
Box DO1
[ JWT Employee Handbook, 1993 (Removed to Individual Offices, Restricted Materials, box DO4)]
Box DO1
JWT Office, John Hancock Center, circa 1969
Box DO1
Market Study for the Professional Nutritionist, 1975
Box DO1
Pocket Guide to Media Terms and Media Math, 1979
Box DO1
Preparedness for Peace, 1916
Box DO1
Proposal: Corporate Communications/Jack Hilton, 1971
Box DO1
Review and Summary of the Published Literature on Eating Out, 1964
Box DO1
Role of Account Management at JWT Chicago, 1986
Box DO1
Standards for Report Typing
Typing and Preparation of Research Reports and Correspondence, 1963
Box DO1
Writing, Editing and General Construction, 1963
Box DO2
Tele-Communications, undated
Box DO2
Yearbook, 1997, 1998
(2 folders)
Box DO2
Few More Chapters, circa 1909
Box DO2
Advertising in a Land of Less: circa 1980, 1975
Box DO2
[ Guide to Central America, 1996 (Removed to Individual Offices, Restricted Materials, box DO4)]
(2 folders)
Box DO2
JWT Detroit, 1975
Box DO2
JWT Detroit Public Relations, circa 1987
Box DO2
Merchandise Catalog, 1997
Box DO2
Performance Group, circa 1984
Box DO2
[ Rhapsody in Red II, 1995 (Removed to Individual Offices, Restricted Materials, box DO4)]
Box DO2
Six Things Most Ad Agencies Would Never Say to a Client, circa 1986
Box DO2
We've Made Our Move in Detroit, undated
Box DO2
[ Cable/Satellite Industry Blue Book, 1998 (Removed to Individual Offices, Restricted Materials, box DO4)]
(2 folders)
Box DO2
Breads of Many Lands, 1957
Box DO2
Brief Profile of JWT New York, undated
Box DO2
Brief Profile of the J. Walter Thompson Company, 1981
Box DO2
Comparison of Type Faces, circa 1957
Box DO2
Conquest Europe, 1988
Box DO2
Electronic Production Services, undated
Box DO2
G-8, 1967
Box DO2
Information Center, 1983
Box DO2
J. Walter Thompson New York, 1982
Box DO2
Lippold Sculpture Construction, 1961
Box DO2
Media Merchandising Services, 1947
Box DO2
Mexican Mystique, 1957
Box DO2
[ New York Office Guidebook, circa 2003 (Removed to Individual Offices, Restricted Materials, box DO4)]
Box DO2
Pet Food Market, 1974
Box DO2
Professional Forum, 1971
Box DO2
Questions and Answers in Planning Advertising, undated
Box DO2
T-Plan, undated
Box DO2
Why Work for a Living? 1985
Box DO2
[ Be Big, 1994 (Removed to Individual Offices, Restricted Materials, box DO4)]
Box DO3
[ Creative Library, 1997 (Removed to Individual Offices, Restricted Materials, box DO4)]
(2 folders)
Box DO3
Guide to Selective Selling and Merchandising in 143 U.S. Cities, 1941
Box DO3
J. Walter Thompson San Francisco, 1986
Box DO3
[ JWT West Employee Training Handbook, 1994 (Removed to Individual Offices, Restricted Materials, box DO4)]
Box DO3
México, undated
Box DO3
[ Power of the Old, Shock of the New, 1994 (Removed to Individual Offices, Restricted Materials, box DO4)]
Box DO3
Price Guarantees by Manufacturers with Sales Contracts, 1936
Box DO3
JWT Washington: What It Is, What It Does, 1974
Box DO3
Chicago
Box DO4
JWT Employee Handbook, 1993
Box DO4
Detroit
Guide to Central America, 1996
(2 folders)
Box DO4
Michigan Opera Theatre commemorative issue, 1998
Box DO4
Rhapsody in Red, 1994
Box DO4
Rhapsody in Red II, 1995
Box DO4
Los Angeles
Cable Satellite Industry Blue Book, 1998
(2 folders)
Box DO4
New York
New York Office Guidebook, circa 2003
Box DO4
San Francisco
Be Big, 1994
Box DO4
Creative Library, 1997
(2 folders)
Box DO4
JWT West Employee Training Handbook, 1994
Box DO4
Power of the Old, Shock of the New, 1994
Box DO4

3. International Publications Series (Restricted), 1914-2003 and undated

22 boxes

Organized into three categories--London Office Publications, London/Manchester Office Publications, and Other Offices Publications. London publications are arranged chronologically; other subseries are arranged alphabetically by office name and title.

Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed in the series to which they pertain. An index of all titles is included at the end of the container list.

Conditions Governing Access note

Restriction Note: Materials less than fifteen years old, other than advertisements, are closed to non-JWT users. Individual boxes are so marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a dummy folder indicated by a title in brackets.

London Office Publications, 1920-2003 and undated

Arranged chronologically and alphabetically therein.

1920
Box IL1
Resumption of Overseas Buying
Box IL1
1931
Market Analysis of the 1931 Population Statistics for Great Britain and Ireland
Box IL1
1934
How to Measure the Value of Advertising
Box IL1
1937
Opportunities for American Manufacturers in Britain Today
Box IL1
1946
Advertising in Small Spaces
Box IL1
1949
What is Marketing?
Box IL1
1950
Self Service in Great Britain
Box IL1
1954
Career in Advertising
Box IL1
1955
International Organization of the J. Walter Thompson Company Ltd.
Box IL1
1956
Career in Advertising
Box IL1
1959
Development of Independent Television
Box IL1
1961
European View of the Common Market
Box IL1
Television Attention Research
Box IL1
1962
Times
Box IL1
1963
Social Change in Britain by 1984
Box IL1
World-Wide Opportunities for Better Living Standards
Box IL1
1964
Challenges and Problems for International Adversiting
Box IL1
Changing Face of Super Market Shopping
Box IL1
Client/Agency Relationship
Box IL1
Decade of Change
Box IL1
Forecasting the Demand for Consumer Durables
Box IL1
How Many Nations?
Box IL2
Mirror for a Lady
Box IL2
Pin-Pointing the Affluent Household
Box IL2
Report on Advertising Agencies in the Far East
Box IL2
T-Plan
Box IL2
Will Advertising Need Smaller Targets and Better Gun-Sights?
Box IL2
1965
Company Advertising/London
Box IL2
JWT 1965
Box IL2
One World of J. Walter Thompson Company: A Guide to 37 International Offices in 24 Countries
Box IL2
Sales Curves of New Products
Box IL2
Validity of Test Marketing
Box IL2
What Puts the Prices Up?
Box IL2
1966
Colour Television- A Report
Box IL2
Freeze-Drying Process
Box IL2
International Advertising Agency
Box IL2
JWT London: 1926-1966
Box IL2
Three Myths About Our Export Trade
Box IL2
West Germany- A Lost Opportunity?
Box IL2
1967
[ 40 Berkeley Square (Removed to Oversize Materials, box OV3)]
Box IL2
Advertising--Is This The Sort of Work An Honest Man Can Take Pride In?
Box IL2
Advertising and Sales Promotion Expenditure
Box IL2
At The Receiving End
Box IL2
Can Research Evaluate the Creative Content of Advertising?
Box IL2
How Useful is Proposition Testing?
Box IL2
JWT Decimal Money Experiment
Box IL2
New Housewife
(2 folders)
Box IL2
Operational Research and Marketing
Box IL2
Report on Private Label in U.S. Food Retailing
Box IL2
What Do We Know About How Advertising Works?
Box IL2
1968
Grocery Marketing: The Next Five Years
Box IL2
International Advertising- The Wheel Is Turning Full Circle
Box IL2
Market Research and the Retailer
Box IL2
Pharmaceutical Advertising and Marketing
Box IL2
1969
JWT In Britain
Box IL2
Techniques in Market Forecasting
Box IL2
What Say The Augurers?
Box IL2
1970
Box IL3
Advertising Expenditures in Western Europe 1960-70
Box IL3
Advertising Management
Box IL3
Gravity of Marketing
Box IL3
JWT In Britain
Box IL3
JWT London: Dates and Data
Box IL3
Private Label Reviewed
Box IL3
Retailing in the Seventies
Box IL3
1971
JWT Handbook
Box IL3
Market Research on a European Basis
Box IL3
Relationship Between Purchasing Patterns and Advertising Exposure
Box IL3
What is a Brand?
Box IL3
1972
Advertising: An Annotated Bibliography
Box IL3
Ethiopian Endeavor
Box IL3
JWT London: The Consumer Has A Mind As Well As A Stomach
Box IL3
Presentation Didn't Go Quite As We Expected...
Box IL3
Sources of Information on European Countries
Box IL3
Tomorrow's Consumer
Box IL3
Tomorrow's Food
Box IL3
1973
Almost Every Other Company You Consider Joining Uses Someone Like Us
Box IL3
Do You Know Your Way Around Europe?
Box IL3
Great Outdoors
Box IL3
How Much Do T.V. Commercials Cost To Make?
Box IL3
JWT In Britain
Box IL4
New Wavelength
Box IL4
Some Observations On Forecasting and Planning
Box IL4
Television In Europe
Box IL4
1973-1974
Guiness
Box IL4
1974
How Advertising Works
Box IL4
Information that Never Got into the Files
Box IL4
JWT In Britain
Box IL4
JWT In Europe
Box IL4
Media Digest- Europe
Box IL4
Project Norway
Box IL4
Read All About It!
Box IL4
1974-1975
Guiness Advertising
Box IL4
1975
Advertising Expenditures in Western Europe 1960-1974
Box IL4
Case for Advertising
Box IL4
Contact Advertising Limited
Box IL4
JWT In Britain
Box IL4
Media Digest- Europe
Box IL5
Practical Progress From A Theory of Adverstiments
Box IL5
Trends and Retail Sales 1966-1975
Box IL5
Women's Use of Media
Box IL5
1975-1976
People's Use of Media
Box IL5
1976
Case for Advertising
Box IL5
Consumer Change and Conflict
Box IL5
Consumer Change in the Mid 70's
Box IL5
JWT In Britain
Box IL5
JWT In London, in Europe and Around the World
Box IL5
JWT Information Services- Europe
Box IL5
Market Sizes
Box IL5
1977
Advertising Expenditures: International Comparisons 1960-1975
Box IL5
Guide To JWT In Europe
Box IL5
History of Berkeley Square
Box IL5
JWT In Britain
Box IL5
Media Digest- Europe
Box IL5
1978
Box IL6
Crisis in Branding
Box IL6
James Walter Thompson Advertising Agent
Box IL6
JWT 1978
Box IL6
Notice to All Employees
Box IL6
Research Into Attitudes to Advertising
Box IL6
Thompson Redbook
Box IL6
1979
Information Services
Advertising Business 2nd Quarter 1979
Box IL6
Guide to Resources
Box IL6
Multinational Advertising Bibliography
Box IL6
Representatives' Basic Reading List
Box IL6
1979-1980
Guinness Advertising
Box IL6
1980
Best Sellers
Box IL6
Effective Advertising
Box IL6
JWT 80 London
Box IL6
JWT 80 Manchester
Box IL6
1980-1981
Guinness Advertising
Box IL6
1981
Home Video
Box IL6
JWT 1981: A Review of the Year's Advertising
Box IL6
Winner's Manual...
Box IL6
1982
Box IL7
Viewdata
Box IL7
1983
List of Accounts
Box IL7
New Business Brochures
Box IL7
Television Today--Television Tomorrow
Box IL7
1984
April 1984
Box IL7
Copy Test
Box IL7
Developing New Brands
Box IL7
Effective Advertising: 4 Case Studies
Box IL7
Information Services: Lifestyle Trends
Box IL7
JWT 1984
Box IL7
List of Accounts
Box IL7
1984-1991
Graduate Recruitment Seminar
(7 folders)
Box IL7
1985
Bush House, Berlin and Berkeley Square
Box IL7
Why Work for a Living?
Box IL7
1985-1986
1985/1986
Box IL7
1986
Floating Thames
Box IL7
Issue
Box IL7
1987
50th Anniversary Kit Kat
Box IL7
86-87 Face to Face with JWT
Box IL7
Acorn to Zapping
Box IL7
I Hear What You Say...
Box IL7
1988
King Papers
Box IL7
1989
Adspend Today, Adspent Tomorrow
Box IL7
JWT Effective Advertising Programme
Box IL7
1989-1990
J. Walter Thompson Professional Development Programme
Box IL7
1990
[ JWT Rises to the Challenge of Europe (Removed to Oversize Materials, box OV3)]
Box IL7
Mysteries of Time and Space
Box IL7
1991
Handbook of Effective Advertising
Box IL7
1992
Box IL8
Dear Personalized
Box IL8
Great Call Reports
Box IL8
J. Walter Thompson Direct
Box IL8
1993
Fourth Stage Consumer
Box IL8
1995
Cold Hard Facts
Box IL8
1996
Advanced Media Solutions
Box IL8
Fifty in 40
Box IL8
1999
Computer Skills Programme: Introduction to Notes Mail
Box IL8
Focus: The Lab
Box IL9
Visualize: Sharing Resources
Box IL9
Visualize: The Internet
Box IL9
1990s, 2002
Great Media Ideas
Box IL9
2001
[ Knightsbridge Green Blueprint (Removed to Oversize Materials, box OV3)]
Box IL9
2003
Liberation
Box IL9
Undated
Jump Start Cards
Box IL9
JWT Graduate Recruitment
Box IL9
JWT Knowledge Centre
Box IL9
Roadmap of Greenland
Box IL9
1984
Box IL10
Media Market in 1988
Box IL10
1990
Manchester
Box IL10
1991
Problem
Box IL10

Other Offices Publications, 1914-2003 and undated

Arranged alphabetically by office and publication title.

De Medio à Medio, 1984
Box IO1
El Mercado Norteamericano Para Articulos de Ultramar, 1950
Box IO1
En La Argentina, 1969
Box IO1
Encuestas Exploratorias de Grupo, 1980s
Box IO1
J. Walter Thompson Argentina SRI, circa 1964
Box IO1
[ Manual Operativa para Cuentas, 1994 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
(2 folders)
Box IO1
Nombreme, circa 1979
Box IO1
Pamphlets, circa 1991
Box IO1
This Is Argentina, 1961
Box IO1
[ Thompson Way, 1991: Removed to Oversize Materials, box OV4]
Box IO1
[ Don't Blink: The Third Beat Passion, 2002 (Bound volume of advertisements, removed to Oversize Materials, box OV4)]
Box IO1
Australian Underview, circa 1980
Box IO1
Definition and Explanation of Terms Used In Advertising, 1964
Box IO1
[ Dreaming, 1993 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO1
Introduction to J. Walter Thompson, 1984
Box IO1
J. Walter Thompson, undated
Box IO1
[ J. Walter Thompson Company Limited, 1983 (Removed to Oversize Materials, box OV4)]
Box IO1
J.W.T. Account Team: Responsibilities and Procedures, 1964
Box IO1
New JWT, undated
Box IO1
Research Department Role and Organization, 1964
Box IO1
Research Development Procedures, 1964
Box IO1
Selected Articles on Setting Adversiting Goals and Measuring Results , 1964
Box IO2
Switchback to Confidence, 1977
Box IO2
Unified International Practices, 1964
Box IO2
Welcome to JWT--Sue Dean, undated
Box IO2
Vienna Presents, 1977
Box IO2
Comment Vendre, 1933, 1937
(2 folders)
Box IO2
Euroscope, 1974
Box IO2
Government Sponsored Advertising in Europe Today, 1974
Box IO2
J. Walter Thompson, 1984
Box IO2
[ J. Walter Thompson, 1984 (Removed to Oversize Materials, box OV4)]
Box IO2
Lettre Ouverte, 1935
Box IO2
L'etude du Marché, 1957
Box IO2
Management Philosophy, 1973
Box IO2
Marketing Research, 1957
Box IO2
New Premises for JWT Brussels, 1973
Box IO2
Pan-European Communication, 1973
Box IO2
Photographic Essay, 1970
Box IO2
Pierre Caille, 1967
Box IO2
Publicité, 1952
Box IO2
Abra as Asas, 1990
Box IO2
[ Brasil, 1987: REmoved to Oversize Materials, box OV4]
Box IO2
Guideline for Crisis Situations, 1983
Box IO2
Iniciativa Privada na Construção da sociedade, 1966
Box IO2
[ Jota Dabliu Te, undated (Removed to Oversize Materials, box OV4)]
Box IO2
[ JWT, undated: Removed to Oversize Materials, box OV4]
Box IO2
JWT Brazil-1970, 1970
Box IO2
O Público e a Propaganda, 1967
Box IO2
Brief Profile of JWT New York, undated
Box IO3
Canadian, 1955
Box IO3
Canadian Profile of JWT, 1972
Box IO3
Cream of Your Market, 1954
Box IO3
Institutional Food Market in Canada, 1956
Box IO3
JWT au Canada, 1976
Box IO3
J. Walter Thompson, 1981
Box IO3
[ Marketing In Crisis, 1994 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO3
Modern Advertising Agency Service, 1914
Box IO3
Outline for An Advertising Agency Analysis, 1951
Box IO3
Plain Talk on Research, 1955
Box IO3
Project Enterprise, 1975
Box IO3
What Has Happened to the Advertising Dollar?, 1958
Box IO3
[ JWT, 1996 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO3
[ Naget om JWT før og nu, 1972 (Removed to Oversize Materials, box OV4)]
Box IO3
Passport to the North, 1986
Box IO3
Few Facts about J. Walter Thompson Company, 1985
Box IO3
James Webb Young Course, 1991
1. Craft Skills Seminar
Box IO3
2. Business Skills Seminar
Box IO3
3. Multinational Client Services
Box IO3
5. Management Simulation
Box IO3
JWT Europe, 1968
Box IO3
Managers Meeting, 1990
Box IO3
Map and Guide of European Cities, 1991
Box IO3
Media Information--Switzerland, 1968
Europe, 1970-1971
Box IO3
Switzerland, 1968
Box IO3
New Map for Europe, undated
Box IO3
New Office Announcement, 1990
Box IO3
Professional Development Programme, 1985
Box IO3
[ Training and Professional Development in the European Region, 1995 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO3
[ Benchmark, 2001 (Bound volume of advertisements, removed to Oversize Materials, box OV4)]
Box IO3
[ Passion '03: JWT Europe, Middle East, Africa (Bound volume of advertisements, removed to Oversize Materials, box OV3)]
Box IO3
[ Account Management Development Program, 1993 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO4
[ Aspects of Real, 1992 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO4
Devoirs de Vacances, 1984
Box IO4
Grassland Improvement Campaign for OEEC Countries, circa 1940
Box IO4
[ J. Walter Thompson, 1993 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO4
J. Walter Thompson Agence de Publicité, 1985
Box IO4
JWT 1973-1974, circa 1975
Box IO4
JWT en France, 1970
Box IO4
[ L'Equipe, 1995 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO4
La Lettre d'Information Media, 1984
Box IO4
[ Ouvre, 1995 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO4
Strategic Concept of Consumer Involvement: It's Importance Today, undated
Box IO4
Women in the 90's--A New Age in Marketing to Women, undated
Box IO4
Corporate Communications, 1982
Box IO4
Der Planungsberater, 1981, 1982, 1985
(3 folders)
Box IO4
Die Dynamik des Wertewandels in Unserer Gesellschaft, 1984
Box IO4
Ein Portrait, 1980
Box IO4
Eine Technik zum Produzieren von Ideen, 1983
Box IO4
European Common Market, 1959
Box IO4
Geschäftsbericht, 1974
Box IO4
Jahresbericht, 1975
Box IO4
Jahresring 1973, 1973
Box IO4
JWT Frankfurt, circa 1963, 1971, 1972
(3 folders)
Box IO4
JWT in Frankfurt, 1970
Box IO4
[ Media Information, 1993 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO4
Portrait, 1983
Box IO4
[ Portrait, 1984 (Removed to Oversize Materials, box OV4)]
Box IO4
Willkommen bei J. Walter Thompson, undated
Box IO4
JWT in Greece, 1975
Box IO5
Happy Birthday Cards, undated
Box IO5
J. Walter Thompson, undated
Box IO5
[ Marketwise, 2000 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO5
Advertisment Films in Movie Houses, 1955
Box IO5
Annual Report, 1970-1974, 1977, 1978, 1982, 1985
(9 folders)
Box IO5
Hindustan Thompson Associates Ltd., circa 1967
Box IO5
Hindustan Thompson List of Clients, 1983
Box IO5
HTA Our People, 1980
Box IO5
HTA Today, 1980
Box IO5
Reports and Accounts, 1969
Box IO5
Rural Hyderabad, circa 1948
Box IO5
Salute to the Stars, 1990
Box IO5
Thompson Consumer Index of Markets, 1960, 1963
(2 folders)
Box IO5
Thompson Rural Market Index, 1972
Box IO5
P.T. Thomertwal Advertising, undated
Box IO6
DDFH&B, undated
Box IO6
Annual Report J.W.T. Italia, 1979, 1981, 1983, 1984
(4 folders)
Box IO6
Bravi & Buoni, 1994 (collection of office artwork)
Box IO6
Crisi Nell'Attività di Marca, 1982
Box IO6
Il Mercato U.S.A. per le Merci Italiane, 1950
Box IO6
J. Walter Thompson (Italia) S.P.A., circa 1960
Box IO6
[ JWT Business Communications, circa 1994 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO6
JWT Italy, circa 1970
Box IO7
Lo Sviluppo di Nuove Marche, 1982
Box IO7
Rapporto Annuale, 1981, 1983
(2 folders)
Box IO7
Studio Sull'Immagine delle Reti Televisive, 1984
Box IO7
[ Who's Who, undated (Removed to Oversize Materials, box OV5)]
Box IO7
[ JWT Guide to Research Japan Version, 1992 (Removed to Other Offices Publications, Restricted Materials, box IO12
Box IO7
[ JWT Media Person's Handbook Japan Version, 1992 (Removed to Other Offices Publications, Restricted materials, box IO12)]
Box IO7
Symposium in Commemoration of the 25th Anniversary of JWT Japan, 1981
Box IO7
Thompson Way, undated
Box IO7
Annual Report, 1984
Box IO7
Estudio de Radio y Televisión, 1960
Box IO7
Market Data, 1957
Box IO7
Mexican Market, 1959, 1963
(2 folders)
Box IO7
[ Passion 03: JWT Latinoamerica, 2003 (Bound volume of advertisements, removed to Oversize Materials, box OV5)]
Box IO7
Population Study, 1957
Box IO7
Walter Thompson de Mexico S.A., 1952
Box IO7
WTM en Mexico, 1970
(2 folders)
Box IO7
Classification of the Content of the Advertising Message, undated
Box IO8
De Ideeën liggen op Straat, 1983
Box IO8
Een Grootgrutter op Net Oorlogspad, 1983
Box IO8
Food Retailing in the Netherlands, 1964
Box IO8
JWT NIEUW, circa 1983
Box IO8
[ PPGH/JWT Business Communications, circa 1992 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO8
PPGH/JWT in 15 Characteristics, 1989
Box IO8
PPGH/JWT Tien Jaar Merkenbeleid, 1991
Box IO8
PPGH/Moussault Werke, 1987
Box IO8
Retail-Unit, circa 1973
Box IO8
Role of a New Brand Venture Group Within JWT Amsterdam, circa 1975
Box IO8
JWT Opportunities in New Zealand, 1971
Box IO8
Conozca Thompson, circa 1992
Box IO8
JWT Marzo 1981, 1981
Box IO8
JWT Peru, circa 1978
Box IO8
Perfil del Mercado Peruano, 1982-1983
(2 folders)
Box IO8
Peruvian Market Profile, 1972
Box IO8
Una Téchnica para Producir Ideas, undated
Box IO8
[ J. Walter Thompson, 1982 (Removed to Oversize Materials, box OV5)]
Box IO8
J. Walter Thompson Philippines 1947-1982, undated
Box IO8
JWT, circa 1979
Box IO9
JWT At Forty, undated
Box IO9
Philippine Market, 1961, 1967
(4 folders)
Box IO9
Portuguese Grafitti, undated
Box IO9
1975 Communications Plan, 1975
Box IO9
African Market Division: A Statisitical Overview, 1974
Box IO9
Biography of Roland T. Wentzel, 1993
Box IO9
Entertaining with Wines of the Cape, 1962
Box IO9
Handbook on Wine for Retail Licensees, 1956
Box IO9
I-Group Network Text, 1975
Box IO9
J. Walter Thompson, undated
Box IO9
JWT Audit of Agency Performance, 1971
Box IO9
JWT Circle: A Quarterly Review for the Staff of JWT Southern Africa, 1972
Box IO9
Lining Up for Launch Day, 1974
Box IO9
Markets to the North, 1954
Box IO10
General, 1954
Box IO10
Angola, 1956
Box IO10
Belgian Congo, 1956
Box IO10
British East Africa, 1956, 1957
(2 folders)
Box IO10
Mozambique or Portuguese East Africa, 1956
Box IO10
Rhodesia and Nyasaland, 1956
Box IO10
South West Africa, 1956
Box IO10
Overview, 1971
Box IO10
South African Clients, 1969
Box IO10
Southern African Intelligence: General Market Report No. 47, 1965
Box IO10
Statistical Overview of the South African Market, 1969, 1970
(2 folders)
Box IO10
Theoretical Case for Professionalism (part 1 and 2), circa 1969
Box IO10
Allegro Vivace: The History of Champagne, Cava and the Sparkling Wines of the World, 1988
Box IO10
Annual Report, 1977-1980
(3 folders)
Box IO10
Como Opera la Publicidad? undated
Box IO10
Desarollo Practico de una Téoria de los Anunciós, 1977
Box IO10
Donde Comer en Madrid en Agosto, 1992
Box IO10
El Mercado y Nuestros Anuncios, 1984
Box IO10
[ Esto No Es Un Cuchillo de Palo, 1991 (Removed to Oversize Materials, box OV5)]
Box IO10
Glosario Publicitano Español-Ingles, Ingles-Español, undated
Box IO10
Guiá para la realización de una Spot Publicitano, undated
Box IO10
Historia Incompleta, undated
Box IO10
[ J. Walter Thompson, 1996 (Removed to Other Offices Publications, Restricted Materials, box IO12)]
Box IO10
JWT España de 1927-1936, 1978
Box IO10
La Inversion Publicitaria en España, 1981-1985
(Folders 1-2 of 5)
Box IO10
La Inversion Publicitaria en España, 1981-1985 (continued)
(Folders 3-5 of 4)
Box IO11
La Investigación Publicitaria en la Agencia, 1977
Box IO11
Mil Novecientos setenta y nueve, 1977, 1978
(2 folders)
Box IO11
Mis Ajás Preferidos sobre Promoción de Ventas, 1976
Box IO11
No Esán Todos Los Que Son, Pero Si Son Todos Los Que Están, 1978
Box IO11
Publicidad en 1979, 1979
Box IO11
[ Resultattavlor, 1984 (Removed to Oversize Materials, box OV5)]
Box IO11
Corporación/Thompson, circa 1992
Box IO11
Argentina
Box IO12
Manual Operativa para Cuentas, 1994
(2 folders)
Box IO12
Australia
Dreaming, 1993
Box IO12
Canada
Marketing in Crisis, 1994
Box IO12
Europe
Training and Professional Development in the Eurpoean Region, 1995
Box IO12
France
Account Management Development Program, 1993
Box IO12
Aspects of Real, 1992
Box IO12
J. Walter Thompson, 1993
Box IO12
L'Equipe, 1995
Box IO12
Ouvre, 1995
Box IO12
Germany
Media Information, 1993
Box IO12
Hong Kong
Marketwise, 2000
Box IO12
Italy
JWT Business Communications, circa 1994
Box IO12
Japan
JWT Guide to Research Japan Version, 1992
Box IO12
JWT Media Person's Handbook Japan Version, 1992
Box IO12
Netherlands
PPGH/JWT Business Communications, circa 1992
Box IO12
Spain
J. Walter Thompson, 1996
Box IO12

4. Subsidiaries and Related Firms Publications Series (Restricted), 1950-2002 and undated

6 boxes

Publications produced by JWT subsidiaries, partners and affiliated firms. Arranged alphabetically by corporate name and then by publication title. Restricted materials are collocated and at the end of the listings of corporate entities.

Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed in the series to which they pertain. An index of all titles is included at the end of the container list.

Conditions Governing Access note

Restriction note: Materials published by JWT or its subsidiaries that are less than fifteen years old, other than advertisements, are closed to non-JWT users. Materials published by non-JWT companies that are less than fifteen years old are open to researchers. Individual boxes are so marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a dummy folder indicated by a title in brackets.

Werbelöcher: Muß das sein?, 1980
Box SR1
Artist in Advertising, 1953
Box SR1
Research Audit of 1978 TGI, 1978
Box SR1
Research Audit Report of SMRB 1985 Study of Media and Markets, 1985
Box SR1
Survey of American Consumers, 2002
Box SR1
Ballad of Reggie Research and TGI, 1972
Box SR1
Comparison of Methods, 1973
Box SR1
Guide to Consumer Self-Cencept, 1973
Box SR1
Measuring the Audience of Magazines, 1972
Box SR1
Measuring Self-Concept, 1972
Box SR1
Sample Product and Brand Tables, 1973
Box SR1
Target Group Index Plan, 1972-1978
Box SR1
Target Teen Index, 1976
Box SR1
Technical Plan, 1975
Box SR1
Trends in Magazine Audiences, 1975
Box SR1
About BMRB, undated
Box SR2
ACCESS, undated
Box SR2
Access: The BMRB Omnibus Study, undated
Box SR2
Approach to Measuring Advertising Effectiveness, 1962
Box SR2
Brand Personality, 1968
Box SR2
Britain: Its Markets and Media, 1965
Box SR2
British Market Research Bureau, 1970, 1974
(2 folders)
Box SR2
Career in Market Research, 1964
Box SR2
Creative Workshop, undated
Box SR2
Creative Workshop: Butter, 1965
Box SR2
Education, Social Class, and Reading of Newspapers and Magazines, 1966
Box SR2
Food and Cooking in England, 1964
Box SR2
Industrial Marketing Research at BMRB, undated
Box SR2
Market Research in Europe, 1972
Box SR2
Problem Solvers, undated
Box SR2
Psychological Laboratory, undated
Box SR2
Retail Audit: Principles and Practice, 1960
Box SR2
Retail Display and Packaging, undated
Box SR2
Round the Woman, 1960
Box SR2
Sampling Shops, 1960
Box SR2
Self-Service in Great Britain, 1950
Box SR2
Sixty-Four Problems, undated
Box SR2
Social Class Definitions in Market Research: Objectives and Practice, 1963
Box SR2
Social Class in Sample Surveys, 1954
Box SR2
Statistical Accuracy of the IPA NRS Results, circa 1965
Box SR2
Target Group Index, 1970
Box SR2
Target Panel, 1969
Box SR2
Western Europe, 1954, 1956-1957
(3 folders)
Box SR3
Brouillard Communications, undated
Box SR3
Brouillard in Brief, 1984, 1986
(2 folders)
Box SR3
Corporate Need to Communicate, 1975
Box SR3
How to Win in the Public Eye, undated
Box SR3
Importance of Corporate Advertising for Communication with the U.S. Capital Market, undated
Box SR3
What's New from the Corporate Point of View, 1988
Box SR3
Communispond, Inc., circa 1977
Box SR3
Consultancy Group, circa 1976
Box SR3
[ Up Front, vol. 3, 1995 (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR3
[ Upbeat, 1994 (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR3
Darvon Pricing Survey, 1977
Box SR4
Preliminary Report on the Present Pharmaceutical Situation and the Areas of Opportunity for Deltakos (Belgium), 1973
Box SR4
Proposal for a Series of Focus Groups on Birth Control Methods, 1976
Box SR4
Introducing Diogenes, circa 1978
Box SR4
J. Walter Thompson Co. Archives, 1988, 1999
Box SR4
[ EA Euro-Lyon, 1979 (Removed to Oversize Materials, box OV6)]
Box SR4
EA International, 1982
Box SR4
[ Press Information, 1980 (Removed to Oversize Materials, box OV6)]
Box SR4
Propaganda, 1973-1989
(2 folders)
Box SR4
Market Research in Europe, 1972
Box SR4
Market Research on a European Basis, 1973
Box SR4
Motor Racing Sponsorship: A Proposal for a Three-Country Survey, 1973
Box SR4
Annual Review, 1981-1984
(4 folders)
Box SR4
Hill & Knowlton, 1980, 1986, 1987
(3 folders)
Box SR4
Newsletter, 1983 July
Box SR4
Platform, 1986-1987
Box SR4
Public Issues, Public Policy Group, 1980
Box SR4
Who We Are, circa 1981
Box SR4
Huhtamäki 1985, 1986
Box SR4
Working Smarter Through Better Time Management, 1992
Box SR4
J. Walter Thompson Direct, 1986
Box SR4
[ Escape the Mundane, 2000 (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR4
[ JWT Specialized Communications, circa 1996 (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR4
[ Working Wire, 2000 (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR4
[ Cold Hard Facts, 1995 and undated (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
(2 folders)
Box SR4
[ Landsdowne, 1979 (Removed to Oversize Materials, box OV6)]
Box SR5
Landsdowne, circa 1980s
Box SR5
[ Landsdowne Marketing Limited, 1975 (Removed to Oversize Materials, box OV6)]
Box SR5
Lexington International, circa 1978
Box SR5
[ LGFE, 1981, 1984-1985, (Removed to Oversize Materials, box OV7)]
(3 folders)
Box SR5
MRB International, 1983
Box SR5
Laboratory of Advertising Performance, 1985
(3 folders)
Box SR5
Magazine Audience Estimates, 2002
Box SR5
[ Making the Partnership Work, 1999 (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR5
[ Some Things We Learned About Launching Mindshare, undated (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR5
Viewers' Choice: The Value of Higher Ratings, 1991
Box SR5
Positioning Advertising Copy Testing, 1982
Box SR5
1980 Study of Media and Markets, 1980
Box SR5
1982 Study of Media and Markets, 1982
Box SR5
1984 Study of Media and Markets, 1984
Box SR5
Audience Measurement Procedures, 1978
Box SR5
Choices, 1987
Box SR5
Cluster Plus Marketing, 1983
Box SR5
College Market, 1983
Box SR5
Dependable Data for Advertising and Marketing Decisions, 1985
Box SR5
Major Market Index Plan, 1978
Box SR5
Product Information Booklet, 1984
Box SR5
Simmons, circa 1984
Box SR5
Simmons-Scarborough Pamphlet, 1985
Box SR5
Simmons Study of Media and Markets, 1983
Box SR5
Simmons Teenage Research Study, 1984
Box SR5
Study of Media and Markets RPC Levels, 1984
Box SR5
Subscriber Lists, 1984-1985
Box SR5
Xpedite!, 1985
Box SR5
Catalog, 1992
Box SR5
Direct Response to the 1980s, circa 1980
Box SR5
[ How Are We Feeling Today?, 1993 (Removed to Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Box SR5
Tihama (in Arabic), circa 1980s
Box SR5
Marketing to Consumers, undated
Box SR5
Contract Advertising Limited
Box SR6
Up Front, vol. 3, 1995
Box SR6
Upbeat, 1994
Box SR6
JWT Specialized Communications, Inc.
Escape the Mundane, 2000
Box SR6
JWT Specialized Communications, circa 1996
Box SR6
JWT Works
Working Wire, 2000
Box SR6
JWT Worldwide
Cold Hard Facts, 1995, undated
(2 folders)
Box SR6
Mindshare
Making the Partnership Work, 1999
Box SR6
Some Things We Learned About Launching Mindshare, undated
Box SR6

5. Oversize Materials

7 boxes
1933
Box OV1
Competition under NRA
Box OV1
Circa 1940
Development and Application of Ideas in Advertising
Box OV1
1954
Successful Examples of Mass Education by Clients of J. Walter Thompson Co.
Box OV1
1961
Introducing the J. Walter Thompson Co. to Pittsburgh
Box OV1
1964
Lidov Mural
Box OV1
Circa 1966
Inside this Booklet You'll Find 8 Ads...
Box OV1
1980
Advertising Chicago Style: A Character All Its Own
Box OV1
1984
Thompson
Box OV1
1986
1986 JWT/FDAF Meeting, August 10-13
Box OV1
1989
Advertising Leadership 1864-1989
Box OV1
1994
Box OV1A
Power of the Old, Shock of the New (JWT San Francisco)
Box OV1A
2002-2003
Box OV2
Passion: North America
(2 folders)
Box OV2
2005
Hold My Skateboard While I Kiss Your Girlfriend
Box OV2
1967
Box OV3
40 Berkeley Square
Box OV3
1990
JWT Rises to the Challenge of Europe
Box OV3
2001
Knightsbridge Green Blueprint
Box OV3
Undated
JWT London
Box OV3
Don't Blink: The Third Beat Passion, 2002
Box OV4
J. Walter Thompson Co. Limited, 1983
Box OV4
J. Walter Thompson, 1984
Box OV4
Jota Dabliu Te, undated
Box OV4
Naget om JWT før og nu, 1972
Box OV4
Benchmark, 2001
Box OV4
Passion '03: JWT Europe, Middle East, Africa, 2003
Box OV4
Portrait, 1984
Box OV4
Who's Who, undated
Box OV5
Passion '03: JWT Latinoamerica, 2003
Box OV5
J. Walter Thompson, 1982
Box OV5
Esto No Es Un Cuchillo de Palo, 1991
Box OV5
Resultattavlor, 1984
Box OV5
EA Euro-Lyon, 1979
Box OV6
Press Information, 1980
Box OV6
Landsdowne, 1979
Box OV6
Landsdowne Marketing Limited, 1975
Box OV6
LGFE, 1981, 1984-1985
(3 folders)
Box OV7
$5 Billion Sales Opportunity Knocking at the Door of Business
box DG9
1910 Census Shows that...
box DG6
1975 Communications Plan (South Africa),
box IO9
1980 Study of Media and Markets
box SR5
1984 Study of Media and Markets
box SR5
1985/1986 (JWT London)
box IL7
1986 JWT/FDAF Meeting August 10-13
box OV1
1996 J. Walter Thompson Yearbook
box DG25 (RESTRICTED)
25 Leading Advertising Agencies
box DG9
25th Anniversary Invitation
box DG19
40 Berkeley Square
box OV3
50th Anniversary Kit Kat
box IL7
86-87 Face to Face with JWT
box IL7
About BMRB
box SR2
Abra as Asas
box IO2
Accelerated Opportunities in Advertising Account Management
box DG16
Access
box SR2
Access: The BMRB Omnibus Study
box SR2
Account Management Development Program (France),
box IO12 (RESTRICTED)
Account Management Development Program (U.S.),
box DG17
Account Management Performance Evaluation, Tips, Checklist
box DG24 (RESTRICTED)
Acorn to Zapping
box IL7
Adspend Today, Adspent Tomorrow
box IL7
Advanced Media Solutions
box IL8 (RESTRICTED)
Advanced Opportunities in Advertising Account Management
box DG17
Advertiser Pocket Guide to Cable Communications,
boxeS DG19, DG20
Advertising
box DG19
Advertising--Is This The Sort of Work An Honest Man Can Take Pride In?
box IL2
Advertising and Marketing Bibliography
box DG25 (RESTRICTED)
Advertising and Sales Promotion Expenditure,
box IL2
Advertising and the Nationalised Industries,
box DG17
Advertising as a Career for Women
box DG14
Advertising as a Selling Force
box DG5
Advertising Chicago Style: A Character All It's Own
box OV1
Advertising Expenditures in Western Europe 1960-1974
boxes IL3, IL4
Advertising Expenditures: International Comparisons 1960-1975
box IL5
Advertising Gold Medal Awards
box DG16
Advertising in a Land of Less: Circa 1980,
boxes DG17, DO2
Advertising in America
box DG1
Advertising in Small Spaces
box IL1
Advertising in the '90s
box DG22
Advertising Leadership 1864-1989
box OV1
Advertising Management
box IL3
Advertising Planning Methods
box DG21
Advertising Workshop: Dehydrated Tomato Juice,
box DG16
Advertising: a Career for Exceptional Men,
boxes DG14, DG15
Advertising: a Career for Women
box DG15
Advertising: An Annotated Bibliography
box IL3
Advertising: Manipulation or Persuasion?
box DG17
Advertisment Films in Movie Houses
box IO5
Adweek Agency Report Card
box DG19
Affiliated Companies
box DG17
African Market Division: A Statisitical Overview
box IO9
Alaskan Market
box DG14
Allegro Vivace: The History of Champagne, Cava and the Sparkling Wines of the World
box IO10
Almost Every Other Company You Consider Joining Uses Someone Like Us
box IL3
American Consumer 1970-1990
box DG18
American Drug Store, a Qualitative Study,
box DG14
American Lifestyles Presentation Tool Kit,
box DG21
Annual Report (India)
box IO5
Annual Report (Korea)
box IO6
Annual Report (Spain)
box IO10
Annual Report J.W.T. Italia
box IO6
Annual Review (Hill & Knowlton)
box SR4
April 1984
box IL7
Approach to Measuring Advertising Effectiveness,
box SR2
Are We Shackling Economic Growth by Overlooking the Consumer?
box DG15
Are You a Guesswork Advertiser?
box DG7
Artist in Advertising
box SR1
Aspects of Real
box IO12 (RESTRICTED)
At The Receiving End
box IL2
Audience Measurement Procedures
box SR5
Australian Market
box DG15
Austrialian Underview
box IO1
Ballad of Reggie Research and TGI
box SR1
Be Big
box DO4
Benchmark
box OV4
Best Sellers
box IL6
Biography of Roland T. Wentzel
box IO9
Blank in the Balance Sheet
box DG19
Brand Management: A Guide to a Few Misconceptions
box DG25 (RESTRICTED)
Brand Personality
box SR2
Bravi & Buoni
box IO6
Breads of Many Lands
box DO2
Brief Profile of JWT New York
boxes DO2, IO3
Brief Profile of the J. Walter Thompson Company,
box DO2
Britain: Its Markets and Media
box SR2
British Market Research Bureau
box SR2
Brookings Primer of Progress Illustrated,
box DG10
Brouillard Communications
box SR3
Brouillard in Brief
box SR3
Bush House, Berlin and Berkeley Square
box IL7
Business of Imagination: The Art of Creating Convictions
box DG26 (RESTRICTED)
BUY (Brand Utility) Study
box DG19
Buying: It's Not an Event, It's a System,
boxes DG23, DG24, DG26 (RESTRICTED)
Cable Capsule
boxes DG19-DG21
Cable/Satellite Industry Blue Book
box DO2
Can J. Walter Thompson Make Your Marketing Programs More Effective?
box DG23 (RESTRICTED)
Can Research Evaluate the Creative Content of Advertising?
box IL2
Canadian
box IO3
Canadian Markets
box DG14
Canadian Profile of JWT
box IO3
Career in Advertising
box IL1
Career in Market Research
box SR2
Career Opportunities in Advertising
box DG16
Case for Advertising
boxes IL4, IL5
Case for the Full-Service Agency
box DG17
Catalogue of Magazines
boxes DG1, DG2
Challenges and Problems for International Adversiting
box IL1
Change and Challenge
box DG16
Change in the Marketplace
box DG17
Changes Affecting Policy Control in World-Wide Business
box DG14
Changing Face of Super Market Shopping
box IL1
Choices
box SR5
CIBA-GEIGY Agricultural Division
box DO1
Classification of the Content of the Advertising Message
box IO8
Client/Agency Relationship
box IL1
Cluster Plus Marketing
box SR5
Cold Hard Facts
boxes IL8, SR6 (RESTRICTED)
College Market
box SR5
Colour Television--A Report
box IL2
Comment Vendre
boxes DG10, IO2
Commercial Production Procedure Manual
box DG19
Commodore
box DG22
Communications Forum Papers
box DG17
Communispond, Inc.
box SR3
Como Opera la Publicidad?
box IO10
Company Advertising/London
box IL2
Comparison of Methods
box SR1
Comparison of Type Faces
box DO2
Competition Under NRA
box OV1
Computer Skills Programme: Introduction to Notes Mail
box IL8 (RESTRICTED)
Conquest Europe
box DO2
Consultancy Group
box SR3
Consumer Change and Conflict
box IL5
Consumer Change in the Mid 70's
boxes DG18, IL5
Consumer in Crisis
box DG17
Consumer in Crisis: the New American Market,
box DO1
Consumer Market in the American Economy,
box DG12
Consumer Purchasing Power
box DG11
Consumer's New Reality
box DG18
Contact Advertising Limited
box IL4
Copy Test
box IL7
Corporate Communications
box IO4
Corporate Need to Communicate
box DG19
Corporate Need to Communicate (Brouillard),
box SR3
Couponing: A Capsule Look
box DO1
Cream of Your Market (Canada)
box IO3
Cream of Your Market (U.S.)
boxes DG11, DG15
Creative Library
box DO3
Creative Research in the 1990s
box DG23 (RESTRICTED)
Creative Uprising
box DG21
Creative Workshop
box SR2
Creative Workshop: Butter
box SR2
Crisi Nell'Attività di Marca
box IO6
Crisis in Branding
box IL6
Criteria for Selecting a Worldwide Agency,
box DG22
Cutthroat Competition
box DG7
Darvon Pricing Survey
box SR4
DDFH&B
box IO6
De Ideeën Liggen op Straat
box IO8
De Medio a Medio
box IO1
Dear Personalized
box IL8
Decade of Change
box IL1
Definition and Explanation of Terms Used In Advertising
box IO1
Dependable Data for Advertising and Marketing Decisions
box SR5
Der Planungsberater
box IO4
Desarollo Practico de una Téoria de los Anuncios
box IO10
Description of Artwork Commissioned by JWT,
box DG16
Developing New Brands
box IL7
Development and Application of Ideas in Advertising
box OV1
Development of Independent Television
box IL1
Dialog
box DG19
Dictionary of Advertising Terms
box DG13
Die Dynamik des Wertewandels in Unserer Gesellschaft
box IO4
Direct Acting High Pressure
box DG2
Direct Mail: Two Mediums Not One
box DG11
Direct Response to the 1980s
box SR5
Distribution
box DG11
Do You Know Your Way Around Europe?
box IL3
Does Advertising Manipulate Consumer Behavior?
box DG17
Does Distribution Cost Too Much?
box DG10
Donde Comer en Madrid en Agosto
box IO10
Don't Blink: The Third Beat Passion
box OV4
Dreaming
box IO12 (RESTRICTED)
EA Euro-Lyon
box OV6
EA International
box SR4
Economics of Advertising
box DG9
Education, Social Class, and Reading of Newspapers and Magazines
box SR2
Een Grootgrutter op Net Oorlogspad
box IO8
Effective Advertising
box IL6
Effective Advertising: 4 Case Studies
box IL7
Ein Portrait
box IO4
Eine Technik zum Produzieren von Ideen
box IO4
El Mercado Norteamericano Para Articulos de Ultramar
box IO1
El Mercado y Nuestros Anuncios (Spain)
box IO10
Electronic Production Services
box DO2
Employee Benefits Booklet
box DG24 (RESTRICTED)
Employee Handbook
box DG26 (RESTRICTED)
Employee Relocation Handbook
box DG19
En La Argentina
box IO1
Engine Room
box DO1
Entertaining with Wines of the Cape
box IO9
Escape the Mundane
box SR6 (RESTRICTED)
Esto No Es Un Cuchillo de Palo
box OV5
Estudio de Radio y Televisión
box IO6
Ethiopian Endeavor
box IL3
European Common Market
box IO4
European View of the Common Market
box IL1
Euroscope
box IO2
Eyes on Thompson
box DG24 (RESTRICTED)
Facts about JWT
box DG17
Facts and the Gaining of Acceptance of Them,
box DG11
Facts You Will Want to Know about the J. Walter Thompson Co.
boxes DG13, DG15
Farm Market
box DG11
Few Facts about J. Walter Thompson Company,
box IO3
Few More Chapters
box DO2
Fifteen-Second Commercials: The Simple Truth,
box DG20
Fifty in 40
box IL8 (RESTRICTED)
Financial Fact Book
box DG19
Fish
box DG26 (RESTRICTED)
Flippers: Changes in the Way Americans Watch TV,
box DG21
Floating Thames
box IL7
Florida Department of Citrus
box DO1
Focus: The Lab
box IL9 (RESTRICTED)
Food and Cooking in England
box SR2
Food Retailing in the Netherlands
box IO8
Ford Story
box DG12
Forecasting the Demand for Consumer Durables,
box IL1
Fourth Stage Consumer
box IL8 (RESTRICTED)
Freeze-Drying Process
box IL2
Friendly Talks to Managers
box DG6
G-8
box DO2
General Subject Headings Used in the JWT-Chicago Library
box DO1
Generation Gap: A Problem of Communication,
box DO1
Geschäftsbericht
box IO4
Gigantic Industry That Needs The Help of Advertising
box DG8
Glosario Publicitario Español-Ingles Ingles-Español
box IO10
Glossary of Common Terms Used in Media Audience Measurement Research
box DG17
Government Sponsored Advertising In Europe Today
box IO2
Graduate Recruitment Seminar
box IL7
Grassland Improvement Campaign for OEEC Countries
box IO4
Gravity of Marketing
box IL3
Great Call Reports
box IL8 (RESTRICTED)
Great Media Ideas
box IL9 (RESTRICTED)
Great Outdoors
box IL3
Grocery Marketing: The Next Five Years
box IL2
Guía para la Realización de una Spot Publicitario
box IO10
Guide for Secretaries
box DG12
Guide to Central America
box DO4 (RESTRICTED)
Guide to Consumer Self-Concept
box SR1
Guide To JWT In Europe
box IL5
Guide to Print Media
box DG16
Guide to Selective Selling and Merchandising in 143 U.S. Cities
box DO3
Guideline for Crisis Situations
box IO2
Guiness
box IL4
Guiness Advertising
boxes IL4, IL6
Handbook
box DG25 (RESTRICTED)
Handbook of Effective Advertising
box IL7
Handbook on Wine for Retail Licenses (South Africa)
box IO9
Happily, So Many of Our Needs Are Filled by Products Promoted Through J. Walter Thompson Co.
box DG14
Happy Birthday Cards
box IO5
Hawaiian Market
box DG14
Hidden Expansion Pressures in Our Economy,
box DG12
Hill & Knowlton
box SR4
Hindustan Thompson Associates Ltd.
box IO5
Hindustan Thompson List of Clients
box IO5
Historia Incompleta
box IO10
History of Berkeley Square
box IL5
Hold My Skateboard While I Kiss Your Girlfriend,
box OV2
Home Video
box IL6
Hospital, Surgical, and Major Medical Benefits,
box DG17
How Advertising Helps Salesmen
box DG8
How Advertising Works
box IL4
How Are We Feeling Today?
box SR5 (RESTRICTED)
How I Selected an Advertising Agency
box DG9
How Many Nations?
box IL2
How Much Do T.V. Commercials Cost To Make?
box IL3
How to Become an Advertising Man
box DG22
How to Break Down Resistance to Life Insurance,
box DG8
How to Keep Your Ads Out of Court
box DG17
How to Measure the Value of Advertising,
box IL1
How to Pick an Advertising Agency
box DO1
How to Promote Your Restaurant
box DO1
How to Put a Spec Book Together
box DO1
How to Step Up Production and Save Manpower Too!
box DG11
How to Win in the Public Eye
box SR3
How Useful is Proposition Testing?
box IL2
HTA Our People
box IO5
HTA Today
box IO5
Huge New Markets
boxes DG11, DG12
Huhtamäki 1985 (Finland)
box SR4
Humor: Its Serious Side
box DG17
I Hear What You Say...
box IL7
Identification Standards Manual
box DG21
I-Group Network Text
box IO9
Il Mercato U.S.A. per le Merci Italiane,
box IO6
Importance of Corporate Advertising for Communication with the U.S. Capital Market
box SR3
In Defense of Mass Media
box DG21
Increasing the Knowledge Available to Management for Advertising Policy Decisions
box DG12
Index for Travel and Transportation Merchandising Library
box DG12
Indian Market
box DG14
Individual Effort Has Had Its Day
box DG8
Industrial Marketing Research at BMRB
box SR2
Influencing the Mind of Another
box DG10
Information Center
box DO2
Information Services: Advertising Business 2nd Quarter 1979
box IL6
Information Services: Guide to Resources,
box IL6
Information Services: Lifestyle Trends
box IL7
Information Services: Multinational Advertising Bibliography
box IL6
Information Services: Representatives' Basic Reading List
box IL6
Information that Never Got into the Files,
box IL4
Iniciativa Privada na Construção da sociedade,
box IO2
Inside This Booklet You'll Find 8 Ads...,
box OV1
Institutional Food Market in Canada
box IO3
Integrated Marketing Communications: A Return to Basics
box DG26 (RESTRICTED)
International Advertising--The Wheel Is Turning Full Circle
box IL2
International Advertising Agency
box IL2
International Organization of the J. Walter Thompson Company Ltd.
box IL1
International Standard of Living Comparison,
box DG16
Interurbia
box DG28
Introducing Diogenes
box SR4
Introducing the J. Walter Thompson Company to Pittsburgh
box OV1
Introduction to J. Walter Thompson
box IO1
Is JWT the Company for You?
box DG16
Isn't the Consumer the Real Key to Continued Economic Growth?
box DG16
Issue
box IL7
It Was a Very Good Year
box DG19
It's a World
box DG25 (RESTRICTED)
J. Walter :15: What Now?
box DG20
J. Walter Corporate
box DG20
J. Walter Edge
box DG22
J. Walter Guide
box DG21
J. Walter Merchandise Catalog
boxes DG24, DG26 (RESTRICTED)
J. Walter Source
box DG24 (RESTRICTED)
J. Walter Thompson (Australia)
box IO1
J. Walter Thompson (Belgium)
boxes IO2, OV4
J. Walter Thompson (Canada)
box IO3
J. Walter Thompson (France)
box IO12 (RESTRICTED)
J. Walter Thompson (Hong Kong)
box IO5
J. Walter Thompson (Italia) S.P.A.
box IO6
J. Walter Thompson (Philippines)
box OV5
J. Walter Thompson (South Africa)
box IO9
J. Walter Thompson (Spain)
box IO12 (RESTRICTED)
J. Walter Thompson (U.S.)
boxes DG20, DG22, DG27 (RESTRICTED)
J. Walter Thompson Agence de Publicité
box IO4
J. Walter Thompson Co. Advertising
boxes DG2-DG4, DG6
J. Walter Thompson Co. Archives
box SR4
J. Walter Thompson Co. International Organization
box DG12
J. Walter Thompson Co. Style Manual
box DG14
J. Walter Thompson Company
box DG27 (RESTRICTED)
J. Walter Thompson Company (Chicago)
box DO1
J. Walter Thompson Company Limited (Australia),
box OV4
J. Walter Thompson Company World
box DG17
J. Walter Thompson Consumer Purchase Panel,
box DG13
J. Walter Thompson Direct (Chicago)
box SR4
J. Walter Thompson Direct (London)
box IL8 (RESTRICTED)
J. Walter Thompson España de 1927-1936
box IO10
J. Walter Thompson Identity Guidelines
box DG27 (RESTRICTED)
J. Walter Thompson New York
box DO2
J. Walter Thompson Philippines, 1947-1982,
box IO9
J. Walter Thompson Professional Development Programme
box IL7
J. Walter Thompson San Francisco
box DO3
J. Walter Thompson Yearbook
box DG21
J. Walter Who?
box DO1
Jaguar: A Love Affair
box DG23
Jahresbericht
box IO4
Jahresring 1973
box IO4
James Walter Thompson Advertising Agent,
box IL6
James Webb Young Course
box IO3
Japanese Market
box DG13
Jota Dabliu Te
box OV4
Jump Start Cards
box IL9 (RESTRICTED)
JWT (Denmark)
box IO12 (RESTRICTED)
JWT (Philippines)
box IO9
JWT 1965 (London)
box IL2
JWT 1973-1974
box IO4
JWT 1978 (London)
box IL6
JWT 1981: A Review of the Year's Advertising (London)
box IL6
JWT 1984 (London)
box IL7
JWT 80 London
box IL6
JWT 80 Manchester
box IL6
JWT Account Manager's Handbook
box DG22
JWT Account Team: Responsibilities and Procedures
box IO1
JWT At Forty (Philippines)
box IO9
JWT au Canada
box IO3
JWT Audit of Agency Performance
box IO9
JWT Book
box DG6
JWT Brazil--1970
box IO2
JWT Business Communications
box IO12 (RESTRICTED)
JWT Career Opportunities
box DG19
JWT Chicago
box DO1
JWT Circle: A Quarterly Review for the Staff of JWT Southern Africa
box IO9
JWT Coloring Book
box DO1
JWT Consumer Purchase Panel
box DG11
JWT Cuisine: A Collection of Recipes from Employees and Friends of JWT Worldwide
box DG25 (RESTRICTED)
JWT Decimal Money Experiment
box IL2
JWT Detroit
box DO2
JWT Detroit Public Relations
box DO2
JWT Director-in-Charge: Roles and Expectations,
box DG24 (RESTRICTED)
JWT Effective Advertising Programme
box IL7
JWT Employee Handbook
box DO4 (RESTRICTED)
JWT en France
box IO4
JWT España de 1927 á 1936
box IO10
JWT Europe
boxes DG16, IO3
JWT Frankfurt
box IO4
JWT Graduate Recruitment
box IL9 (RESTRICTED)
JWT Guide to Research
boxes DG22, DG26 (RESTRICTED)
JWT Guide to Research Japan Version
box IO12 (RESTRICTED)
JWT Handbook (London)
box IL3
JWT In Britain
box IL2-IL5
JWT In Europe
box IL4
JWT in Frankfurt
box IO4
JWT in Greece
box IO5
JWT In London, in Europe and Around the World,
box IL5
JWT Information Center
box DG16
JWT Information Services- Europe
box IL5
JWT International Offices
box DG16
JWT Italy
box IO6
JWT Knowledge Centre
box IL9 (RESTRICTED)
JWT London
box OV3
JWT London: 1926-1966
box IL2
JWT London: Dates and Data
box IL3
JWT London: The Consumer Has A Mind As Well As A Stomach
box IL3
JWT Management Leadership Program, Duke University
box DG24 (RESTRICTED)
JWT Marzo 1981
box IO8
JWT Media Person's Handbook
box DG22
JWT Media Person's Handbook Japan Version,
box IO12 (RESTRICTED)
JWT New Business Checklist for Winners
box DG23 (RESTRICTED)
JWT New Business Handbook
box DG22
JWT NIEUW
box IO8
JWT Office, John Hancock Center
box DO1
JWT Opportunities in New Zealand
box IO8
JWT Peru
box IO8
JWT Rises to the Challenge of Europe
box OV3
JWT Specialized Communications
box SR6 (RESTRICTED)
JWT TV Workshop
box DG12
JWT Washington: What It Is, What It Does,
box DO3
JWT West Employee Training Handbook
box DO4 (RESTRICTED)
JWT World Identity Programs (Commodore, Graphic Standards Manual)
box DG21
JWT Yellow Pages
box DG21
JWT: Reputation and Reality
box DG18
JWT--Who Is It?
box DG19
King Papers
box IL7
Knightsbridge Green Blueprint
box OV3
La Inversion Publicitaria en España
boxes IO10, IO11
La Investigación Publicitaria en la Agencia,
box IO11
La Lettre d'Information Media
box IO4
Laboratory of Advertising Performance
box SR5
Landsdowne
boxes OV6, SR5
Landsdowne Marketing Limited
box OV6
Latin American Markets
box DG13
Leadership at JWT
box DG18
Let's Try for That Extra 10%
box DG12
L'Equipe
box IO12 (RESTRICTED)
Lettre Ouverte
box IO2
L'etude du Marche
box IO2
Lexicon
box DG21
Lexington International
box SR5
LGFE
box OV7
Liberation
box IL9 (RESTRICTED)
Lidov Mural
box OV1
Lifestages
box DG21
Lining Up for Launch Day
box IO9
Lippold Sculpture Construction
box DO2
List of Accounts (London)
box IL7
Lo Sviluppo di Nuove Marche
box IO7
Look at 15-Second Commercials in the 90s,
box DG22
Looking Forward to the Next 10 Years
box DG22
Looking Up at JWT
box DG23 (RESTRICTED)
Lord and Thomas Creeds
box DG15
Magazine Audience Estimates
box SR5
Major Market Index Plan
box SR5
Making the Partnership Work
box SR6 (RESTRICTED)
Management Performance and Evaluation
box DG20
Management Philosophy
box IO2
Management Reference Center Chronological Bibliography
box DG21
Managers Meeting
box IO3
Managing a JWT Office for Performance and Profit
box DG18
Managing the Agency
box DG27 (RESTRICTED)
Manchester
box IL10
Manual of TV Basics
box DG14
Manual Operativo para Cuentas
box IO12 (RESTRICTED)
Many Worlds of S. Meek
box DG19
Map and Guide of European Cities
box IO3
Market Analysis of the 1931 Population Statistics for Great Britain and Ireland
box IL1
Market Data
box IO6
Market Potentials
box DG11
Market Research and the Retailer
box IL2
Market Research in Europe
boxes SR2, SR4
Market Research on a European Basis
box IL3, SR4
Market Sizes
box IL5
Market Study for the Professional Nutritionist,
box DO1
Marketing in a Defense Economy
box DG11
Marketing In Crisis
box IO12 (RESTRICTED)
Marketing Opportunities
box DG11
Marketing Research
box IO2
Marketing to Consumers
box SR5
Markets Are Made of People
box DG8
Markets to the North: Angola
box IO10
Markets to the North: Belgian Congo
box IO10
Markets to the North: British East Africa,
box IO10
Markets to the North: General
box IO10
Markets to the North: Mozambique or Portuguese East Africa
box IO10
Markets to the North: Rhodesia and Nyasaland,
box IO10
Markets to the North: South West Africa,
box IO10
Marketwise
box IO12 (RESTRICTED)
Measuring Self-Concept
box SR1
Measuring the Audiences of Magazines
box DG17, SR1
Media Digest--Europe
boxes IL4, IL5
Media Information: Europe
box DG17
Media Information (Germany)
box IO12 (RESTRICTED)
Media Information--Switzerland
box IO3
Media Information (U.S.)
boxes DG17, DG18
Media Market in 1988
box IL10
Media Merchandising Services
box DO2
Media Research Sources
box DG26 (RESTRICTED)
Media: The New Creative Frontier?
box DG21
Medical Journals
box DG1
Memorandum and Introductory Package Regarding JWT's Transformation
box DG26 (RESTRICTED)
Memorandum Regarding Five Speeches Presented at the JWT Fifth World Management Meeting
box DG18
Merchandise Catalog
box DO2
Merchandising Case History: Shell Premium With TCP
box DG12
Merchandising of Food Products by Industry Co-Operatives
box DG10
Merchant, Banker, Doctor
box DG9
Mexican Market (Mexico)
box IO7
Mexican Market (U.S.)
box DG16
Mexican Mystique
box DO2
México
box DO3
Michigan Opera Theatre
box DO4 (RESTRICTED)
Mil Novecientos setenta y nueve
box IO11
Million Dollar Minute
box DG20
Miracle Whip: I Couldn't Make It Without You! Cookbook
box DG23 (RESTRICTED)
Mirror for a Lady
box IL2
Mis Ajás Preferidos sobre Promoción
box IO10
Mission Statement
boxes DG19, DG22
Modern Advertising Agency Service
box IO3
More Jobs than Men
box DG10
Motor Racing Sponsorship: A Proposal for a Three-Country Survey
box SR4
Moving Target
box DG17
MRB International
box SR5
Mysteries of Time and Space
box IL7
Naget om JWT för og nu
box OV4
National Creative Award
box DG20
Network Sports Essentials
box DG20
Net-Working: A Research Study on Employment and the Internet
box DG25 (RESTRICTED)
New American Consumer
box DG20
New Business Brochures
box IL7
New Business Services
box DG27 (RESTRICTED)
New Era in Ford Retailing
box DG14
New Housewife
box IL2
New Image Package
box DG26 (RESTRICTED)
New JWT
box IO1
New Map for Europe
box IO3
New Media Explorers
box DG19
New Medium: Television in the 1980s
box DG18
New Office Announcement
box IO3
New Premises for JWT Brussels
box IO2
New Revolution in Distribution
box DG15
New Visual Identity
box DG26 (RESTRICTED)
New Wavelength
box IL4
New York Office Guidebook
box DO2
Newsletter (Hill & Knowlton)
box SR4
No Están Todos Los Que Son, Pero Sí Son Todos Los Que Están
box IO11
Notice to All Employees
box IL6
O Público e a Propaganda
box IO2
One Advertiser's Response to Pollution, Inflation, Shortages and Whatever's Next
box DG17
One World of J. Walter Thompson Company: A Guide to 37 International Offices in 24 Countries
box IL2
One World of Sam Meek
box DG16
Open Letter to Our Cohorts at JWT
box DG27 (RESTRICTED)
Operational Research and Marketing
box IL2
Opportunities for American Manufacturers in Britain Today
box IL1
Our Best Total Branding
box DG26 (RESTRICTED)
Outline for An Advertising Agency Analysis,
box IO3
Ouvre
box IO12 (RESTRICTED)
Overview (South Africa)
box IO10
P.T. Thomertwal Advertising
box IO6
Pamphlet Collection
box DG25 (RESTRICTED)
Pan-European Communication
box IO2
Paper-Money Inflation in France: Where It Came from, What It Brought and How It Ended
box DG9
Paradox Papers: Marketing in Modern Times,
boxes DG22-DG26 (RESTRICTED)
Paradox Papers: Youth in the 90s
box DG23 (RESTRICTED)
Partial Checklist of JWT Domestic Clients for Shopping Reference
boxes DG23, DG26 (RESTRICTED)
Partners in the Marketing Revolution
box DG17
Passion '03: JWT Europe, Middle East, Africa,
box OV4
Passion 03: JWT Latinoamerica
box OV5
Passion: North America
box OV2
Passport to the North
box IO3
People Buy Brands, Not Products
boxes DG21, DG23, DG25 (RESTRICTED)
People's Use of Media
box IL5
Perfil del Mercado Peruano
box IO8
Performance Group
box DO2
Peruvian Market
box DG13
Peruvian Market Profile
box IO8
Pet Food Market
box DO2
Pharmaceutical Advertising and Marketing,
box IL2
Philippine Market
boxes DG13, IO9
Photo Engraving
box DG11
Photo Engraving Processes
box DG8
Photographic Essay
box IO2
Pierre Caille
box IO2
Pin-Pointing the Affluent Household
box IL2
Plain Talk on Research
box IO3
Plan for the Promotion of American Travel in Thailand
box DG13
Plant City Advertising
boxes DG10, DG11
Platform (Hill & Knowlton)
box SR4
Plea for Education
box DG10
Pocket Guide to Media Terms and Media Math,
boxes DG20, DO1
Population and its Distribution
boxes DG7-DG10, DG12, DG15
Population and Purchasing Power
box DG10
Population Handbook of Great Britain and Ireland
box DG8
Population Study
box IO7
Portrait
boxes IO4, OV4
Portuguese Grafitti
box IO9
Portuguese Market
box DG13
Positioning Advertising Copy Testing
box SR5
Power of the Old, Shock of the New
boxes DG24, DO4 (RESTRICTED), OV1A
PPGH/JWT Business Communications
box IO8
PPGH/JWT in 15 Characteristics
box IO8
PPGH/JWT Tien Jaar Merkenbeleid
box IO8
PPGH/Moussault Werke
box IO8
Practical Progress From A Theory of Adverstiments
box IL5
Preliminary Report on the Present Pharmaceutical Situation and the Areas of Opportunity for Deltakos (Belgium)
box SR4
Preparedness for Peace
box DO1
Present Economic Conditions
box DG8
Presentation Didn't Go Quite As We Expected...,
box IL3
Presentation to Exxon Company
box DG22
Press in Its Relation to Public Opinion and Government
box DG9
Press Information (EA International)
box OV6
Price Guarantees by Manufacturers with Sales Contracts
box DO3
Primer for Post-War Prosperity
box DG10
Primer of Capitalism Illustrated
box DG10
Primetime Television Schedule: The Essentials,
box DG20
Print Media Information
box DG17
Private Label Reviewed
box IL3
Prize Competition
box DG8
Problem
box IL10
Problem and Opportunity for Milk in California,
box DG10
Problem Solvers
box SR2
Product Information Booklet
box SR5
Professional Development Handbook
box DG24
Professional Development Programme
box IO3
Professional Forum
box DO2
Profit-Sharing and You
box DG17
Project Enterprise
box IO3
Project Norway
box IL4
Propaganda (Brazil)
box SR4
Proposal for a Series of Focus Groups on Birth Control Methods
box SR4
Proposal: Corporate Communications/Jack Hilton,
box DO1
Psychological Laboratory
box SR2
Public Issues, Public Policy Group (Hill & Knowlton)
box SR4
Publicidad en 1979 (Spain)
box IO11
Publicité
box IO2
Purchasing Power of the Consumer
box DG8
Questions and Answers in Planning Advertising,
box DO2
Radio: an Individual's Medium
box DG15
Rapporto Annuale (JWT ITaly)
box IO6
Read All About It!
box IL4
Red Book/J. Walter Thompson Co. Advertising,
box DG3
Red Ear
box DG1
Reflections on an Agency/Peter Yeo
box DG27 (RESTRICTED)
Regional and Split-Run Magazine Availabilities,
box DG14
Relationship Between Purchasing Patterns and Advertising Exposure
box IL3
Religious Press
box DG1
Report on Advertising Agencies in the Far East,
box IL2
Report on the Role of Radio in the Lives of American Housewives
box DG14
Report on Private Label in U.S. Food Retailing,
box IL2
Reports and Accounts (India)
box IO5
Tesearch Audit of 1978 TGI
box SR1
Research Audit of SMRB 1985 Study of Media and Markets
box SR1
Research Department Role and Organization,
box IO1
Research Development Procedures
box IO1
Research Into Attitudes to Advertising
box IL6
Resultattavlor
box OV5
Results of 1977 Business/Financial Press Survey,
box DG18
Results of a Survey for the Market for Travel to the U.S. in Japan
box DG15
Resumption of Overseas Buying
box IL1
Retail Audit: Principles and Practices
box SR2
Retail Display and Packaging
box SR2
Retail Shopping Areas
box DG9
Retailing in the Seventies
box IL3
Retail-Unit
box IO8
Review and Summary of the Published Literature on Eating Out
box DO1
Review for Lever Brothers Company of the Independent Buying and/or Barter Services and JWT's Buying and Barter Service,
box DG17
Review of Recent Advertising Aiding the War Effort
box DG10
Rhapsody in Red
box DO4 (RESTRICTED)
Rhapsody in Red II
box DO4 (RESTRICTED)
Roadmap of Greenland
box IL9 (RESTRICTED)
Role of a New Brand Venture Group Within JWT Amsterdam
box IO8
Role of Account Management at JWT Chicago,
box DO1
Round the Woman
box SR2
Rural Hyderabad
box IO5
Ryukyuan Market
box DG15
Sales Curves of New Products
box IL2
Salute to the Stars
box IO5
Samuel Yellin Cellini Wrought Iron
box DG16
Sample Product and Brand Tables
box SR1
Sampling Shops
box SR2
Securities Exchange Act of 1934
box DG9
Selected Articles on Setting Adversiting Goals and Measuring Results
box IO2
Self Service in Great Britain
boxes IL1, SR2
Selling Abroad
box DG9
Selling at Home
box DG9
Selling from the Corporate Point of View,
box DG20
Selling The Most Effective, Distinctive Advertising in the Marketplace
box DG27 (RESTRICTED)
Sermons on Advertising
box DG5
Simmons
box SR5
Simmons-Scarborough Pamphlet
box SR5
Simmons Study of Media and Markets
box SR5
Simmons Teenage Research Study
box SR5
Six Things Most Ad Agencies Would Never Say to a Client
box DO2
Sixty-Four Problems
box SR2
Social Change in Britain by 1984
box IL1
Social Class Definitions in Market Research: Objectives and Practice
box SR2
Social Class in Sample Surveys
box SR2
Society of Illustrators Catalog
box SR5
Some Advertising Responsibilities in a Dynamic Society
box DG11
Some Observations On Forecasting and Planning,
box IL4
Some Things We Have Learned
box DG12
Some Things We Have Learned About Building Client Relationships
box DG27 (RESTRICTED)
Some Things We Have Learned About Managing a JWT Office
boxes DG20, DG24, DG26 (RESTRICTED)
Some Things We Learned About Launching Mindshare
box SR6 (RESTRICTED)
Sources of Information on European Countries,
box IL3
South African Clients
box IO10
South African Market
box DG15
Southern African Intelligence: General Market Report No. 47
box IO10
Special Markets Group: The Black Consumer Market
box DG18
Spot Buying at J. Walter Thompson
box DG17
Standards for Report Typing
boxes DO1, DO2
Statement to the JWT-Japan Creative Staff/Wilson Siebert
box DG17
Statistical Accuracy of IPA NRS Results,
box SR2
Statistical Overview of the South African Market
box IO10
Strategic Concept of Consumer Involvement: It's Importance Today
box IO4
Studio Sull'Immagine delle Reti Televisive,
box IO6
Study of Media and Markets "RPC" Levels,
box SR5
Subscriber Lists
box SR5
Successful Examples of 'Mass Education' by Clients of J. Walter Thompson C.
box OV1
Surprise 1988 Forecast
box DG21
Survey of American Consumers
box SR1
Switchback to Confidence
box IO2
Symposium in Commemoration of the 25th Anniversary of JWT Japan
box IO6
Target Group Index
box SR2
Target Group Index Plan
box SR1
Target Panel
box SR2
Target Teen Index
box SR1
Technical Plan
box SR1
Technique for Producing Ideas
boxes DG13, DG22, DG24 (RESTRICTED)
Techniques in Market Forecasting
box IL2
Tele Communications
boxes DG19, DO2
Television Attention Research
box IL1
Television In Europe
box IL4
Television in Latin America
box DG15
Television Today- Television Tomorrow
box IL7
Testing Television Commercials
box DG14
Theoretical Case for Professionalism (part 1 &2)
box IO10
Things We Have Learned About Employee Attitude Surveys
box DG19
Things to Know about Trade-Marks
box DG7
This Is Argentina
box IO1
Thomas Francis Sutton
box DG19
Thompson
box OV1
Thompson Blue Book on Advertising
boxes DG5-DG7
Thompson Consumer Index of Markets
box IO5
Thompson Office Manager's Handbook
box DG22
Thompson Recruitment Advertising
box DG22
Thompson Red Book on Advertising
boxes DG4, DG27 (RESTRICTED)
Thompson Redbook
box IL6
Thompson Rural Market Index
box IO5
Thompson Total Branding (4 booklets)
box DG26 (RESTRICTED)
Thompson Total Branding Guidebook
box DG26 (RESTRICTED)
Thompson Way
box IO6
Thompson Way Handbook
boxes DG21, DG27 (RESTRICTED)
Thompson's Battery of Magazines
box DG2
Thompson's Pocket Speller
boxes DG2, DG3
Three Myths About Our Export Trade
box IL2
Tihama
box SR5
Times
box IL1
Tips on Type
box DG15
To Speak As Well As You Think
box DG19
Today's TV Market
box DG12
Tomorrow's Consumer
box IL3
Tomorrow's Food
box IL3
Tool Kit--Advertising Planning Methods
box DG21
Tourism Research in Japan
box DG15
T-Plan
boxes DO2, IL2
Training and Professional Development in the European Region
box IO12 (RESTRICTED)
Transformation
box DG25 (RESTRICTED)
Treasurer, the Stockholder and the Customer,
box DG9
Trends and Retail Sales 1966-1975
box IL5
Trends in Magazine Audiences
box SR1
Trouble at Credibility Gap
box DG17
TV Fact Book
boxes DG21-DG25 (RESTRICTED)
TV Terminology
box DG13
TV Violence: In the Eyes of the Beholders,
box DG18
TV/Radio Schedule
box DG13
Una Téchnica para Producir Ideas
box IO8
Unconventional Wisdom
box DG21
Under New Management
boxes DG18, DG19
Understanding Buyer Behavior
boxes DG18, DG19
Unified International Practices
box IO2
United States Stamps
box DG16
Upbeat
box SR6 (RESTRICTED)
Up Front, vol. 3
box SR6 (RESTRICTED)
U.S. Clients
box DG26 (RESTRICTED)
U.S. Coffee Market
box DG21
U.S. Commercial Television 1950-1975
box DG17
U.S. Consumer Media
box DG22
USA Market for Overseas Goods
boxes DG11, DG13
Use and Abuse of Survey Research in Advertising Regulation
box DG18
Validity of Test Marketing
box IL2
Vienna Presents
box IO2
Viewdata
box IL7
Viewers' Choice: The Value of Higher Ratings,
box SR5
Visualize: Sharing Resources
box IL8
Visualize: The Internet
box IL9 (RESTRICTED)
Walter Thompson de Mexico S.A.
box IO8
We are Ready to Meet Change with Change,
box DG17
We've Made Our Move in Detroit
box DO2
Welcome to JWT- Sue Dean
box IO2
Werbelächer: Muß das sein?
box SR1
West Coast's Marketing Opportunities
box DG11
West Germany--A Lost Opportunity?
box IL2
Western Europe
box SR3
Western European Markets
box DG13
What Do These Changes Mean?
box DG8
What Do We Know About How Advertising Works?
box IL2
What Has Happened to the Advertising Dollar?
box IO3
What I Had To Do
box DG27 (RESTRICTED)
What is a Brand?
box IL3
What is Advertising?
box DG21
What is Marketing?
box IL1
What JWT Stands For
box DG19
What Magazine Advertising is Accomplishing,
box DG7
What Others Really Think About Account Managers,
box DG22
What Puts the Prices Up?
box IL2
What Say The Augurers?
box IL2
What's New from the Corporate Point of View,
box SR3
Where Good Advertising is the Constant Product,
box DG4
Where the TV Sets Are
box DG12
Where They Live
box DG9
Who We Are (Hill & Knowlton)
box SR4
Who's Who
box OV5
Who-What-Why-When-Where of Public Relations,
box DG22
Why Work for a Living? (London)
box IL7
Why Work for a Living? (New York)
box DO2
Will Advertising Need Smaller Targets and Better Gun-Sights?
box IL2
Willkommen bei J. Walter Thompson
box IO4
Wine Consumer Survey
box DG12
Winner's Manual...
box IL6
Women in the 90s- A New Age in Marketing to Women
box IO4
Women's Use of Media
box IL5
Womenscope
box DG20
Working Smarter Through Better Time Management,
box SR4
Working Wire
box SR6 (RESTRICTED)
World Business
box DG16
World Markets for U.S. Exports
box DG10
World of Demand
box DG16
World-Wide Opportunities for Better Living Standards
box IL1
Worldwide White Pea Awards
box DG25 (RESTRICTED)
WTM en Mexico
box IO8
Xpedite!
box SR4
Year in View
boxes DG26-DG27 (RESTRICTED)
Year One of the People Meter
box DG21
Yearbook (JWT Chicago)
box DO2
Yes--But What Responses?
box DG19
Zap Proof
box DG20

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Publications Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Publications Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1986, with additions in subsequent years.