Menu

Guide to the J. Walter Thompson Company. Company Histories, Memoirs and Reminiscences, 1890s-2010 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

The JWT Company Histories, Memoirs and Reminiscences collection spans the years 1890-2010 and includes correspondence, company histories, employee memoirs, biographies and reminiscences collected by the JWT New York Office's Information Center. Some histories include client lists and individual campaign case histories. Histories of individual JWT offices include Rome, Chicago, and London. Includes narratives written by James Webb Young, James Kennedy, Charles Raymond, Colin Dawkins and George Richardson Jr. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Company Histories, Memoirs and Reminiscences 1890s-2010 and undated
Language of Material
English
Extent
3.5 Linear Feet, 1500 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The JWT Company Histories, Memoirs and Reminiscences collection spans the years 1890-2009 and includes correspondence, company histories, employee memoirs, biographies and reminiscences collected by the JWT New York Office's Information Center. Some histories include client lists and individual campaign case histories. Histories of individual JWT offices include Rome, Chicago, and London. Includes narratives written by James Webb Young, Howard Henderson, James Kennedy, Charles Raymond, Colin Dawkins and George Richardson Jr.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Advertising awards, 1924-1974

[Some items removed to Oversize Materials]

(3 folders)
Box 1
Autographs and letterhead, 1890s-1982

[Some items removed to Oversize Materials]

Box 1
Biography of Ronald T. Wentzel (JWT South Africa), 1993
Box 1
Centennial, 1963-1965

[Some items removed to Oversize Materials]

(2 folders)
Box 1
Company Histories project, 1978

[Some items removed to Oversize Materials]

Box 1
Correspondence and memoranda, 1914-1943
Box 1
General, 1928-1983

[Some items removed to Oversize Materials]

(1-3 of 9 folders)
Box 1
General, 1928-1983 (continued)
(4-9 of 9 folders)
Box 2
David Campbell-Harris, history of JWT in Italy, 1976
Box 2
Frankie McKee Robins (JWT Information Center), notes on Wm. James Carlton, 1961-1965
(2 folders)
Box 2
Gerry Broderick, JWT--Who Is It?, 1983
Box 2
Howard Henderson, A Short History of the J. Walter Thompson Co., 1960
Box 2
Howard Henderson, Some Basic Roots of the J. Walter Thompson Co., 1958
Box 2
Jane Ellen Murray, history of JWT Chicago, 1979
Box 2
Julián Bravo, J. Walter Thompson España from 1927 to 1936, undated (translated by Sharon Gordon, JWT New York)
Box 2
Tom Rayfield, Fifty in 40 (JWT London), 1996
Box 3
J. Walter Takeover: From Divine Right to Common Stock, Richard Morgan, 1991
Box 3
JWT History: Departments, Clients, Case Histories, circa 1961
Box 3
New Techniques Group, 1937-1938
Box 3
J. Walter Thompson Company Chronology, 1987
Box 3
JWT 130th anniversary proclamation and presentations, 1994
Box 3
London Office, 1970
Box 3
Los Angeles/Hollywood Office, 1959-1976 and undated
Box 3
San Francisco Office, 1946-1978 and undated
Box 3
Owl as trademark, 1947-1963
Box 3
Stockholder affidavits, 1923
Box 3
Carroll Carroll, Remembrances of Radio Things Past, 1977
Box 4
Charles Raymond, 1928-1956
(1-2 of 11 folders)
Box 4
Charles Raymond, 1928-1956 (continued)
(3-11 of 11 folders)
Box 4
Colin Campbell Dawkins, Adventures in the Ad Game, circa 1985
Box 5
Ellsworth Frankson, From Trainee to Thompson Man in a Decade 1960-1970, 2009
Box 5
George Butler (JWT London), Bush House, Berlin and Berkeley Square, 1985
Box 5
George Partridge Richardson Jr., JWT and Me!, circa 1986
(2 folders)
Box 5
James Kennedy, Facts and Fables of an Advertising Man and other writings, 1981 and undated
Box 5
Noel Delbridge, Gladman, 2010
Box 5
Russell Pierce (JWT Buenos Aires), Gringo-Gaucho: An Advertising Odyssey, 1991
Box 6
Sam Soper (JWT London), My JWT Life 1932-1971, 1996
Box 6
Taylor Adams, 1974
Box 6
Tom Rayfield (JWT London), Dear Personalised, 1992
Box 6
Tom Rayfield (JWT London), Dear Sir or Madam, 1994
Box 6
Advertising awards, 1927-1974
Box OV1
Centennial, 1964
(2 folders)
Box OV1
Letterhead, 1896
Box OV1
London Office, history and clippings, 1962-1990
(2 folders)
Box OV1
Organizational charts, undated
Box OV1

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. Company Histories, Memoirs and Reminiscences, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The J. Walter Thompson Company. Company Histories, Memoirs and Reminiscences were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987-2010.

Processing Information

Processed by Richard Collier, February 2011

Encoded by Richard Collier, February 2011

Accessions 810729B, 831201A, 2010-0004 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.