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Guide to the J. Walter Thompson Company. San Francisco Office Records, 1949-1999 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT San Francisco office was opened in 1923.

The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company. San Francisco Office.
Title
J. Walter Thompson Company. San Francisco Office records, 1949-1999 and undated
Language of Material
English
Extent
5.8 Linear Feet, 1800 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan).

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted

Unpublished materials are closed to non-JWT researchers for fifteen years from the date of creation.

Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes reports, surveys, printed materials, samples of advertisements and logo designs, and catalogs of the Creative Library holdings. Organized alphabetically. Original folder titles were retained where possible.

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

Creative Library reports, 1994 Sept.-1996 Dec.
(7 folders)
Box 1
Digital marketing reports, Hunter Madsen, 1996
Box 1
Earthquake, 1989
Box 1
Employee survey, 1992
Box 1
Hong Kong advertisements, 1998

[Includes International Fund for Animal Welfare and San Miguel beer.]

Box 1
JWT 125th anniversary, 1988-1989

[Includes Treasures of the World Mint Gulfstream commemorative coin information.]

(1 of 4 folders)
Box 1
JWT 125th anniversary, 1988-1989 (continued)
(2-4 of 4 folders)
Box 2
Mounted logos, undated

[Includes American Express, IBM, Kodak, Levi's, Porsche and Sony.]

Box 2
Outdoor advertisements, 1994
Box 2
Print advertisements, 1998
Box 2
Print production reports, 1995 June-1996 Dec.
(4 folders)
Box 2
Printed materials--JWT/SF of the 50s, Tom Yamada, 1998
Box 2
Thompson Night Handbook, 1987
Box 2

Subseries scope/content note.

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

Creative Library reports, 1997-1999
(6 folders)
Box R1
Print production reports, 1998-1999
(4 folders)
Box R1
Gulfstream commemorative coin (removed from JWT 125th anniversary materials)
Box R1

Henry Lee was a JWT executive active in the development of JWT's Pacific Rim expansion. Includes correspondence, client files and materials relating to various JWT offices. Arranged alphabetically. Original folder titles have been maintained where possible.

Biographical sketch, 1961
Box 3
California Raisin Advisory Board, 1964-1965
Box 3
Cole & Weber, 1965
Box 3
Correspondence, 1964-1966
(7 folders)
Box 3
Dean Witter, 1964-1966
(3 folders)
Box 3
Ferry-Morris Seed Company, 1964-1965
Box 3
Ford, 1965
Box 3
Hillsborough (CA) school board, 1962
Box 3
Japan trip, 1964
Box 3
Labatt's, 1964
Box 3
Lowell Mainland, 1950-1957
Box 3
Memoranda, 1965
Box 3
Morris Plan Company, 1964
Box 3
National Conference of Christians and Jews annual dinner, 1965
Box 3
Chicago, 1964-1965
Box 3
Detroit, 1964-1965
Box 3
Los Angeles/Hollywood, 1964-1965
Box 3
Manila, 1964-1965
Box 3
New York, 1964-1965
(1 of 3 folders)
Box 3
New York, 1964-1965 (continued)
(2-3 of 3 folders)
Box 4
Philippines, 1952-1954 and undated
Box 4
San Francisco, 1964-1965
Box 4
San Francisco Office histories, 1953-1968
Box 4
Tokyo, 1964-1965
Box 4
San Francisco Chamber of Commerce, 1949-1966
(5 folders)
Box 4
Schlage Lock Company, 1964
Box 4
Southern Pacific Railroad, Western Pacific Control, 1960
Box 4
Stanley Resor/Jim Young materials, 1951-1956
Box 4
United Bay Area Crusade Christmas album, 1965
Box 4

Arranged by format and alphabetically by title.

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the time of creation. Original audiovisual materials are closed to research until use copies can be produced.

Agency presentation reel. Undated. Audio cassette. TRT: 5:30
Box AV1
Agency reel. 1995. Audio cassette. TRT: 1:50
Box AV1
Agency reel. 1995. Audio cassette. TRT: 4:40
Box AV1
CA state lottery. 1996. Audio cassette. TRT: :60
Box AV1
California state lottery. Undated. Audio cassette. TRT: :60
Box AV1
California state lottery. 1995. Audio cassette. TRT: 2:00
Box AV1
California state lottery. 1995. Audio cassette. TRT: :60
Box AV1
Creative. 1994. Audio cassette. TRT: 5:00
Box AV1
Creative department. 1995. Audio cassette. TRT: :60
Box AV1
Creative library. 1995. Audio cassette. TRT: 8:45
Box AV1
Creative library. 1995. Audio cassette. TRT: 5:30
Box AV1
Creative library reel. 1996. Audio cassette. TRT: 5:00
Box AV1
Creative reel. 1997. Audio cassette. TRT: 3:00
Box AV1
Creative reel. 1997. Audio cassette. TRT: :60
Box AV1
Creative reel. 1997. Audio cassette. TRT: :60
Box AV1
JWT creative. 1995. Audio cassette. TRT: :60
Box AV1
JWT creative library. 1995. Audio cassette. TRT: 6:00
Box AV1
JWT Creative library. 1994. Audio cassette. TRT: 2:20
Box AV1
Lyon's restaurants. 1996. Audio cassette. TRT: 2:00
Box AV1
Nestle creative library. 1997. Audio cassette. TRT: :60
Box AV1
Sprint. 1997. Audio cassette. TRT: 1:52
Box AV1
Agency presentation reel. 1995. VHS. TRT: 7:15
Box AV1
Agency reel. 1995. VHS. TRT: 9:00
Box AV1
Agency reel. 1995. VHS. TRT: 1:30
Box AV1
Agency reel. 1995. VHS. TRT: 1:30
Box AV1
California state lottery. 1995. VHS. TRT: 1:30
Box AV1
Creative department. 1995. VHS. TRT: 11:30
Box AV1
Creative reel. 1995. VHS. TRT: 4:00
Box AV1
Creative reel. 1994. VHS. TRT: 5:00
Box AV1
JWT creative. 1995. VHS. TRT: 3:00
Box AV1
JWT creative library. 1995. VHS. TRT: 5:00
Box AV1
JWT creative library. 1995. VHS. TRT: :30
Box AV1
JWT creative library. 1994. VHS. TRT: 3:00
Box AV1
Lyon's restaurants. 1995. VHS. TRT: :60
Box AV1
Nestle (Baby Ruth). Undated. VHS. TRT: :60
Box AV1
San Francisco highlight reel . Undated. VHS. TRT: 30:00
Box AV1
Sprint. 1995. VHS. TRT: 2:30
Box AV1
Sprint. 1995. VHS. TRT: 1:30
Box AV1
Sunsweet prunes. 1995. VHS. TRT: :60
Box AV1
Agency presentation reel. 1995. 1-inch. TRT: 7:15
Box AV2
CA lottery/ chevron/ nestle. 1996. 1-inch. TRT: 7:30
Box AV2
Creative library. 1996. 1-inch. TRT: 1:30
Box AV2
Creative library reel. 1996. 1-inch. TRT: 3:15
Box AV2
Creative library reel sprint. 1996. 1-inch. TRT: 4:00
Box AV2
Creative library/March. 1997. 1-inch. TRT: 3:45
Box AV2
Creative reel. 1997. 1-inch. TRT: 1:30
Box AV2
Creative reel. 1997. 1-inch. TRT: :60
Box AV2
Creative reel. 1997. 1-inch. TRT: 1:30
Box AV2
Creative reel. 1996. 1-inch. TRT: 12:45
Box AV2
Creative reel 9 spots tied. 1996. 1-inch. TRT: 4:15
Box AV2
Nestle creative library (3 spots tied). 1997. 1-inch. TRT: 1:15
Box AV2
Sprint. 1997. 1-inch. TRT: 2:00
Box AV2

Historical Note

Harry A. Lee Biography

DateEvent(s)
1910 Jan. 10Born, Santa Monica, Calif.
1920s-1931Educated at Principia High School, St. Louis, Missouri and Stanford University
1931McCarty Advertising Agency, Los Angeles
1936Media research, junior account representative, JWT San Francisco Office
1942-1945Commissioned Lieutenant J.G. Commanded naval air patrols from Canal Zone, Central and South America. Later a navigator for Naval Air Transport Service, Pacific and Far East areas. Discharged after the war as a Lieutenant Commander
1945Founded and operated Philippine Advertising Associates Inc., in Manila and Japan Advertising Associates in Tokyo
1955Sold agencies to JWT and rejoined the agency as Vice President and Pacific Area Manager
1958-1963Director of School Board, Hillsborough, Calif.
1961Chairman, Advertising Committee, Invest in America
1960-1964San Francisco Chamber of Commerce: Director and member of the Executive Committee (1960-1964); President (1962-1963); Chairman, Board of Directors (1964)

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. San Francisco Office Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. San Francisco Office Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987 with additions in subsequent years.

Processing Information

Processed by Robert Rosenthal and Richard Collier, July 2010

Encoded by Robert Rosenthal and Richard Collier, August-December 2010

Accessions 79904, 85108, 93-132, 93-153, 93-254, 97-091, 98-532, 2004-032 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.