MenuInventory of the J. Walter Thompson Company. San Francisco Office Records, 1949-1999 and undated
Abstract
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT San Francisco office was opened in 1923.
The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- J. Walter Thompson Company. San Francisco Office.
- Title
- J. Walter Thompson Company. San Francisco Office Records, 1949-1999 and undated
- Language of Material
- English
- Extent
- 5.8 Linear Feet, 1800 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan).
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted
Unpublished materials are closed to non-JWT researchers for fifteen years from the date of creation.
Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.
Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllIncludes reports, surveys, printed materials, samples of advertisements and logo designs, and catalogs of the Creative Library holdings. Organized alphabetically. Original folder titles were retained where possible.
Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.
[Includes International Fund for Animal Welfare and San Miguel beer.]
[Includes Treasures of the World Mint Gulfstream commemorative coin information.]
[Includes American Express, IBM, Kodak, Levi's, Porsche and Sony.]
Subseries scope/content note.
Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.
Harry A. Lee Papers, 1949-1966
Henry Lee was a JWT executive active in the development of JWT's Pacific Rim expansion. Includes correspondence, client files and materials relating to various JWT offices. Arranged alphabetically. Original folder titles have been maintained where possible.
Arranged by format and alphabetically by title.
Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the time of creation. Original audiovisual materials are closed to research until use copies can be produced.
Historical Note
Harry A. Lee Biography
| Date | Event(s) |
|---|---|
| 1910 Jan. 10 | Born, Santa Monica, Calif. |
| 1920s-1931 | Educated at Principia High School, St. Louis, Missouri and Stanford University |
| 1931 | McCarty Advertising Agency, Los Angeles |
| 1936 | Media research, junior account representative, JWT San Francisco Office |
| 1942-1945 | Commissioned Lieutenant J.G. Commanded naval air patrols from Canal Zone, Central and South America. Later a navigator for Naval Air Transport Service, Pacific and Far East areas. Discharged after the war as a Lieutenant Commander |
| 1945 | Founded and operated Philippine Advertising Associates Inc., in Manila and Japan Advertising Associates in Tokyo |
| 1955 | Sold agencies to JWT and rejoined the agency as Vice President and Pacific Area Manager |
| 1958-1963 | Director of School Board, Hillsborough, Calif. |
| 1961 | Chairman, Advertising Committee, Invest in America |
| 1960-1964 | San Francisco Chamber of Commerce: Director and member of the Executive Committee (1960-1964); President (1962-1963); Chairman, Board of Directors (1964) |
Subject Headings
- J. Walter Thompson Company.
- J. Walter Thompson Company--History.
- J. Walter Thompson Company. Manila Office.
- J. Walter Thompson Company. New York Office.
- J. Walter Thompson Company. San Francisco Office.
- J. Walter Thompson Company. Tokyo Office.
- Dean Witter & Co.
- Ferry-Morse Seed Company.
- Labatt's Canada Limited.
- Morris Plan Bankers Association.
- Advertising--History.
- Advertising--History--United States.
- Advertising agencies--History.
- Advertising agencies--History--United States.
- Advertising agencies--Management.
- Advertising agencies--United States.
- Advertising agencies--Philippines.
- Advertising agencies-- Japan.
- Advertising Executives.
- Advertising executives--United States.
- Proofs (Printed matter)
- Audiocassettes.
- Videocassetttes.
- Videotapes.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], J. Walter Thompson Company. San Francisco Office Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The J. Walter Thompson Company. San Francisco Office Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987 with additions in subsequent years.
Processing Information
Processed by Robert Rosenthal and Richard Collier, July 2010
Encoded by Robert Rosenthal and Richard Collier, August-December 2010
Accessions 79904, 85108, 93-132, 93-153, 93-254, 97-091, 98-532, 2004-032 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.