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Guide to the J. Walter Thompson Company. Peter A. Schweitzer Papers, 1916-2005 and undated

Abstract

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Peter A. Schweitzer papers 1916-2005 and undated
Language of Material
English, Spanish
Extent
18.0 Linear Feet, 12,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

Original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes correspondence, policy statements, presentations and other reports. Arranged alphabetically.

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

RGM training (Harry Clark), 1979
Box 1
Strategy, 1977-1980
Box 1
Correspondence, 1989-1995
Box 1
Correspondence, 1993-1997
Box 1
Australia, 1993-1994
Box 1
Broyhill Executive Lecture (Harold Poling), 1990
Box 1
Communications Guidelines for Launching New Products, 1995
Box 1
Ford/Europe (Eric Salama, Martin Sorrell), 1994
Box 1
Ford/JWT marketing relationship--Ford 2000, 1995
Box 1
Ford/Thompson Times, 2004

[Includes articles on environmentalism, Mazda in Russia]

Box 1
Global branding, 1995
Box 1
Global Business Partnership, financial results 1986-1997, 1997
Box 1
Global Business Unit, 1995 and undated
(3 folders)
Box 1
Letters of terms, 1982-1997
(1-2 of 3 folders)
Box 1
Letters of terms, 1982-1997
(3 of 3 folders)
Box 2
Media, 1996-1998
Box 2
Media consolidation, 1993-1998
Box 2
Mission, values, principles, 1995-1996
Box 2
Motorsports, 1993-1998
Box 2
Mustang Museum, 1996-1999
Box 2
New Ford dealers, 1994-1995
Box 2
One Hundred Club speech (Tom Wagner), 1990
Box 2
Organization, 1989-1999
(3 folders)
Box 2
Organization/Press releases, 1998-2005
Box 3
Outdoor creative, undated
Box 3
Retail network, 1998
Box 3
Retail network/Automotive retail marketing, 1998
Box 3
Rough Riders, Ford Motorsports, 1992
Box 3
Southeast Asia, 1990-1995
Box 3
Worldwide marketing best practices meeting, 1985
Box 3
Success Transfer: Building Global Synergies, 1994
Box 3
Kodak Worldwide, 1984
Box 3
Performance for Growth (Colby Chandler), 1985
Box 3
Nabisco printed materials (Ritz, Ritz Bits, Cheese Nips), undated
Box 3
Oscar Mayer booklet, undated
Box 3
Budget loss and correspondence, 1994
Box 3
Intern orientation, 1983
Box 3
Magnum in Europe, undated
Box 3
Smarties presentation, undated
Box 3
What Makes the Difference in Bulk Ice Cream?, undated
Box 4
11th Rolex Awards book, 2004
Box 4
Booklet, Every Rolex Tells a Story, undated
Box 4
New product development, 1983
Box 4
Ten Tried and Trusted Methods of Getting the Least from Your Advertising Agency (W. Lee Preschel), 1983
Box 4
World Marketing Conference, 1994
Box 4
Positioning discussion, 1983
Box 4
Correspondence, 1994-1998
Box 4
Volunteer notebook, 1992
(2 folders)
Box 4
Defending the Brand Management System (Steve Wilgar), 1984
Box 4

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

Cadbury materials and general correspondence, 2001-2003
Box 5
Budget review and general correspondence, 2001-2003
Box 5
Global business review and general correspondence, 2001-2003
Box 5
Presentations, 2001
Box 5
Presentations and general correspondence,
Box 5
Beijing Auto Show, 2004
Box 5
Centennial, 2003
Box 5
China, 2004
Box 5
Gobal Business Partnership, 2001
Box 5
Global Business Unit Conference, 2003
(2 folders)
Box 5
Global planning, 2003
Box 5
Media, 2000-2002
Box 5
Product Day, 2000
Box 5
VOC process, 2000
Box 5
Presentations and general correspondence, 2001-2003
Box 5
Correspondence, 2001-2002
Box 5
Correspondence, 2000
Box 5
Correspondence, 2001
Box 5
Management Update, 2002
Box 5
Nabisco strategy, 2002
Box 5
Presentations, 2000-2004
Box 5
Correspondence, 2001-2002
Box 6
Correspondence, 2001
Box 6
Battle of the Bulge (Manila presentation), 2002
Box 6
Ice cream communications review (Melbourne), 2003
Box 6
Kit-Kat campaign, 2002
Box 6
Correspondence, 2001
Box 6
Presentations and general correspondence, 2001-2002
Box 6
Correspondence, 2001
Box 6
Presentation, 2003
Box 6
Presentations and general correspondence, 2003
Box 6
Correspondence, 2001
Box 6
Health and personal care review, 2000
Box 6
Presentations and general correspondence, 2000-2004
(2 folders)
Box 7
Global Business Review, 2002
Box 7
Performance review, 2001
Box 7
Correspondence, 2003
Box 7
Advertising genius competition, undated
Box 8
Business to Business Opportunity for JWT, 1998
Box 8
Correspondence, 1988-1997
Box 8
Compensation philosophy, undated
Box 8
Congratulatory notes, 1993-1994
Box 8
Copy effectiveness, 1990 and undated
Box 8
DEA communications brief, undated
Box 8
Eyes on Thompson, 1990
Box 8
Intuition Group, 1998-1999
Box 8
Invitation--Presidential inauguration, 2005
Box 8
Invitation--Sporting Clays shoot (Rick Finley Memorial Foundation), 1997
Box 8
JWT.com, undated
Box 8
JWT fact file, 1959-1988
Box 8
JWT Group, 1993
Box 8
Media, 1995-1997
Box 8
Media buying, 1993
Box 8
Michael Cooper-Evans, 1988-1990
Box 8
Miles Colebrook, 1989-1990
Box 8
Mission statements, 1994-1997
Box 8
New business correspondence, 1997-1998
Box 9
Asia/Pacific, 1993
Box 9
Atlanta, 1996-1997
Box 9
Australia, 1993-1999
Box 9
Brazil, 1990-1998
Box 9
China, 1989-1996
Box 9
Europe, 1990-1995
(2 folders)
Box 9
Europe--Keep Plan, 1988
Box 9
European succession, 1989
Box 9
France, 1990
Box 9
Germany, 1987-1991
Box 9
India (New office opening, mainly photographs), 2002-2004
(3 folders)
Box 9
Istanbul, 1997-1999
(2 folders)
Box 10
Japan, 1992-1998
Box 10
JWT West booklet, undated
Box 10
Korea, 1988-1990
Box 10
Latin America, 1987-1998 and undated
(4 folders)
Box 10
Los Angeles, 1988-1997
Box 10
Madrid (New office opening, mainly photographs), 2002
Box 10
Mexico, 1988-1997
Box 10
New Zealand, 1990-1991
Box 11
Philadelphia, undated
Box 11
Russia, 1989-1990
Box 11
South Africa, 1989-1997
Box 11
Taiwan, 1988-1995
Box 11
Vancouver, 1989
Box 11
Venezuela, invitation to ceremony for Bobby Coimbra, 2003
Box 11
Press releases, 1994-2002
(2 folders)
Box 11
Rome Senior Partners' Conference, 1995
Box 11
Statement of policies, 1979-1999
(2 folders)
Box 11
Strategic plan, 1989
Box 11
Thompson Standard, undated
Box 11
Training/development (John Furr), 1990-1999
Box 12
Website design, 1995
Box 12
JWT acquisition, 1987
Box 12
Martin Sorrell, 1987-1997
Box 12
Martin Sorrell meeting, 1993
Box 12
WPP Subsidiaries, 1998-2000
Box 12
Write if You Want Work advertisement, 1994
Box 12

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

Branding, 2005 and undated
Box 13
Business continuity plan, 2003
Box 13
CEO announcements, 2001-2003
Box 13
Chief Executive reading file, 1916-2003
(2 folders)
Box 13
European Managers' Meeting, 2000
Box 13
Growth Group, 2005
Box 13
Incoming correspondence, 1992-2003
Box 13
John Holmes, 2002
Box 13
Joint Venture with Wunderman, 2003
Box 13
Mindshare, 1999-2000
Box 13
North American Managers' Meeting, 2000
Box 14
Office of Chief Executive, 2001-2003
Box 14
Atlanta, 2002
Box 14
Australia, 2000-2001
Box 14
Brazil, 2000-2002
Box 14
Chicago, 2003
Box 14
Geneva, 2002
Box 14
Houston, 2002-2003
Box 14
Japan, 2004
Box 14
London, 2000-2004
(2 folders)
Box 14
Mexico, 2001
Box 14
Singapore, 2001
Box 14
Taiwan, 2001
Box 14
Tokyo/Shanghai, 2003
Box 14
Partner nominations, 2001
Box 14
Project Phoenix, 2001
Box 14
Reader file, 2001
(1-2 of 4 folders)
Box 14
Reader file, 2001
(3-4 of 4 folders)
Box 15
Reader file, 2002
(3 folders)
Box 15
Reader file, 2003
(1 of 3 folders)
Box 15
Reader file, 2003
(2-3 of 3 folders)
Box 16
Reader file, 2004
(3 folders)
Box 16
Thompson Total Branding, 2001
Box 16
Training/development (John Furr), 2001-2002
Box 16
University of Michigan Presidential Societies, 2002
Box 16
Visit to Duke University, 2003
Box 16
Wall Street Journal, 2003
Box 16
Acquisitions, 2000-2002
Box 16
Industry Review Meeting, 2001
Box 16
Martin Sorrell, 2002-2003
Box 16
Meeting notes, 1999-2001
Box 16

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

AARP, 2002
Box 17
Burger King, 2001
Box 17
Ford of Canada, 2002
Box 17
Home Depot, 2001-2002
Box 17
K-Mart, 2003
Box 17
Michelin, 2001
Box 17
New Balance, 2002
Box 17
Philip Morris, 2001
Box 17
Shell, 2001-2003
Box 17
Strategic Review 2002-2004, 2001 [Restricted]
Box 17
125th anniversary license plate and pin, circa 1989
Box 18
A Short History of the JWT Detroit Office, 2001
Box 18
Adcrafter Roster Edition, 2005
Box 18
Board meeting materials, 1993
Box 18
Brand Management: A Guide to a Few Misconceptions, 2000
Box 18
Buying…It's Not an Event, It's a System, 2000
Box 18
Colorado brochures, undated
Box 18
Creative Selling credentials, 1997
Box 18
Endless Brand Experience, 2001
Box 18
Executive Focus clippings, 2004
Box 18
In-Signs Qualitative Research, State of the Family in America, 2000
Box 18
Integrated Marketing Communications--A Return to Basics, 2000
Box 18
JWT Specialized Communications, 2000
Box 18
People Buy Brands, Not Products, 2000
Box 18
Psychology Today, Dictionary of Advertising Terms, 1979
Box 18
San Francisco brochures, undated
Box 18
Tate Modern, 2004
Box 18
The Goose that Laid the Golden Egg (Aesop), undated
Box 18
Thompson Total Targeting, undated
Box 19
United Markets of Europe, 1989
Box 19
Wall Street Journal, feature on media, 2005
Box 19
Writing Plans and Recommendations (AAAA), 1977
Box 19
1 on 1 speech
Box 20
Brand/Client Consultancy
Box 20
Brand Management from the Other End of the Telescope
Box 20
Brands Are People Too
Box 20
Car Neglect
Box 20
Creative Quality Audit
Box 20
Global Future of Advertising (Burt Manning)
Box 20
How Do You Develop An Effective Auto Ad Campaign
Box 20
IBM Marketing and Brand Management
Box 20
It's a Small World
Box 20
Leadership in Total Brand Communications
Box 20
Lead, Follow, Or…
Box 20
Management Organization
Box 20
Managers' Meeting--Charles Balestrino roast (Ron Burns)
Box 20
Managing the Client/Agency Relationship
Box 20
MS Society presentation
Box 20
North American Managers' Meeting
Box 20
Palm Beach talk
Box 20
Presentation to Roy Glah (Ron Burns)
Box 20
Public Relations: What It Isn't and Is (Wallace Clayton)
Box 20
Review of JWT Brand Positioning
Box 20
Society Bank Michigan Lunch and Learn series
Box 20
Strategic Plan
Box 20
Thompson Connect presentation
Box 20
Welcome for new staff members (Steve Brown)
Box 20
What's Good for the World Is Good for General Motors (Sean Fitzpatrick)
Box 20
Winners/Losers commentary
Box 20
Worldwide Board Meeting
Box 20
You Can Bet on It
Box 20
Everything Changes but the People (Burt Manning)
Box 20
If Advertising Were Our Client, What Would We Tell Him? (Don Johnston)
Box 20
Happy Guy Fawkes Day (David Campbell-Harris)
Box 20
How to Succeed in and Prepare for the Effective Management of People within a Business Environment (Don Robertson)
Box 20
T-Plan
Box 20
Advertising Execution in the 80s (Bernard Owett)
Box 21
Women and Advertising (Rena Bartos)
Box 21
Discus Conference
Box 21
National vs. Local Media
Box 21
Roots of Communication (Burt Manning)
Box 21
Detroit Office meeting
Box 21
FDAF Chairman's meeting
Box 21
Motor City Publishers
Box 21
Welcome to Detroit
Box 21
Advertising in the Pressure Cooker (Jack Cronin)
Box 21
In Our Hands (Burt Manning)
Box 21
Staff meeting
Box 21
FDAF Chairman's meeting
Box 21
Field Force meeting
Box 21
Review of European Advertising (Joseph Schulte)
Box 21
Adcraft lunch (Burt Manning)
Box 21
Eyes on Thompson
Box 21
J. Walter Thompson--A Legend in His Own Time (Marion Howington)
Box 21
Advertising in the 21st Century (Burt Manning)
Box 21
All Staff meeting (Charles Balestrino)
Box 21
Asia/Pacific tour--J. Walter…Yesterday, Today and Tomorrow
Box 21
Asia/Pacific visitation
Box 21
Don Robertson retirement speeches (Roy Glah, Wayne Fickinger)
Box 21
FASPAC Marketing Forum
Box 21
Historical presentation
Box 21
J. Walter…Yesterday, Today and Tomorrow
Box 21
Media--The New Creative Frontier (Burt Manning)
Box 21
Newark District FDAA
Box 22
Service recognition awards
Box 22
Anniversary talks
Box 22
Advertising Research Foundation
Box 22
ARF Copy Workshop
Box 22
JWT Long-Range Plan 1991-1996 (Don Sullivan)
Box 22
Los Angeles Auto Show (R.L. Rewey)
Box 22
Newark District FDAA
Box 22
Miscellaneous speech materials
Box 22
Ford Regional Managers Meeting
Box 22
J.D. Power and Associates Roundtable
Box 22
Video presentation script
Box 22
WPP Board meeting (Roy Glah)
Box 22
Adcraft Club (Allen Thomas)
Box 22
Beyond Operations (Ron Burns)
Box 22
China: The Fragmenting Consumer Market (Ron Cromie)
Box 22
Enter the Dragon (China; Grace Atkinson)
Box 22
Europe in Focus (Allen Thomas, Miles Colebrook)
Box 22
FDAF meeting
Box 22
Highway to Excellence (Sean Fitzpatrick)
Box 22
Japan presentation: 1991 Review, 1992 Outlook
Box 22
J.D. Power and Associates
Box 23
JWT Europe presentation
Box 23
Media Research (Robert Mancini)
Box 23
Shocking Truth About Advertising from the Secret Files of Madison Avenue (Sean Fitzpatrick)
Box 23
The Pendulum Must Swing Back (Robert James)
Box 23
War and Soap (Sean Fitzpatrick)
Box 23
Washington Automotive Press Association
Box 23
Adcrafter Club of Detroit
Box 23
Brand speech
Box 23
Financial Analysts meeting
Box 23
Ford 50th anniversary
Box 23
Integrated Communications Workshop: The Old Grey Mare…
Box 23
It's a Small World
Box 23
JWT Long-Term Plan
Box 23
Philadelphia FDAF
Box 23
Speech to London Office (Burt Manning)
Box 23
State of the Agency Business (Martin Sorrell)
Box 23
Washington Automotive Group, Fat Lady Sings
Box 23
Worldwide Board Meeting
Box 23
Worldwide Board of Directors, Integrated Marketing
Box 23
Advertising's Future: TV or Not TV? (Burt Manning)
Box 23
All Staff meeting (not delivered)
Box 23
Creative Research in the 1990s
Box 23
Detroit all-staff meeting
Box 23
European Managers Meeting
Box 23
Financial Analysts meeting
Box 23
Food and Drink presentation (Miles Colbrook)
Box 24
How JWT Sees Itself
Box 24
How to Add Value to the Brand (interview with João Proença)
Box 24
It's a Small World
Box 24
JWT North American Board Meeting
Box 24
New Life in the City--The Greening of Detroit
Box 24
North American Board Meeting
Box 24
Odyssey of the Commodore (Bill Thompson)
Box 24
Radio Forum (Robert Mancini)
Box 24
Rome Conference
Box 24
Steve Brown reception
Box 24
Strategic Plan (Chris Jones)
Box 24
Things I've Learned About Global Marketing While Wearing Out Two Passports
Box 24
Adcraft Career Symposium
Box 24
Brand speech (Kinder Essington)
Box 24
Comments on Montreux Detroit Jazz Festival poster
Box 24
Creating Maximum Bandwidth (Burt Manning)
Box 24
Creative Dissatisfaction (Burt Manning)
Box 24
Detroit Office Christmas party
Box 24
Economic Club of Detroit, introduction of Larry King
Box 24
Financial Analysts meeting
Box 24
Fiuggi World Partners
Box 24
Ford Hispanic talk
Box 24
Innovation (Jim Patterson)
Box 24
Midas--Road to the Future
Box 24
Museum of Advertising--Driving the American Dream
Box 24
Putting Your Brand on Sponsorships (Burt Manning)
Box 24
Re-Engineering the Advertising Agency (Autoweek meeting)
Box 24
Rome speech
Box 24
Strategic plan (William Eccleshare)
Box 25
Technology Consultancy (Don Topping)
Box 25
The Strategic Plan--Making It Happen
Box 25
All Staff Meeting
Box 25
Brand speech (Steve Brown)
Box 25
Brand speech, Western Michigan University
Box 25
Crain Communications annual meeting
Box 25
Crain Communications lunch
Box 25
Crisis in Audience Research (David Marans)
Box 25
Flint Area Advertising Federation (Steve Brown)
Box 25
Ford Agency-of-Record proposal
Box 25
Ford--Decade of Transformation
Box 25
Ford Global Business Plan
Box 25
Ford presentation to Clive Dodd and A.G. Stanley (Jim Cassidy)
Box 25
Materials for outdoor industry presentation
Box 25
Martin Sorrell WPP presentation
Box 25
Press talk (not delivered)
Box 25
Service recognition awards
Box 25
TAB Great Outdoor Conference
Box 25
U.S. Trade Policies (John Sweetland)
Box 25
Western Michigan Advanced Advertising Students
Box 25
Western Michigan Executive in Residence Program
Box 25
Western Michigan President's Circle Associates
Box 25
Alliance--Upfront Negotiating Strategy Guidelines
Box 25
Board of Directors Meeting
Box 25
Ford Global Business Unit (Hamish)
Box 26
Ford Global Business Unit Meeting
Box 26
International Federation of Multiple Sclerosis Societies
Box 26
JWT North America
Box 26
JWT Worldwide
Box 26
North American General Managers' Meeting (JWT Chicago)
Box 26
American Red Cross Everyday Heroes Celebration (Jim Kreiger)
Box 26
Great Britain and Northern Ireland MS Societies
Box 26
Mailboxes, Etc. presentation
Box 26
Niagara Brand Summit
Box 26
Sales and Marketing Executives of Detroit
Box 26
Automotive News World Conference
Box 26
Board of Directors Meeting, Total Branding Report (Andy Fenning)
Box 26
Brand Communications Strategy and Execution (Peggy Moylan, Don Topping)
Box 26
Edie Goldenberg retirement
Box 26
Lowe's pitch
Box 26
Maritz Business Development Conference
Box 26
Motor Eyes '99 (Michael Graham)
Box 26
World Auto Congress
Box 26

Restrictions on Access: Unpublished materials are closed to non-JWT researchers for 15 years from the date of creation.

Ahead of the Curve (Jwt Detroit Insight Group)
Box 27
CATCH Hall of Fame
Box 27
Chris Jones speech to WPP Board
Box 27
Media and the Work/Family Interface (Cara Descartes, Conrad Kottak)
Box 27
Service recognition awards
Box 27
All staff meeting
Box 27
Capturing the Mood of America (David Lamb)
Box 27
Creative Council (Gordon Torr)
Box 27
Florida Global Business Unit Conference
Box 27
Latin America tape
Box 27
The Endless Brand Experience
Box 27
Total Passion presentation (Puerto Rico)
Box 27
WPP Annual Meeting
Box 27
WPP Board presentation
Box 27
WPP Strategy Weekend
Box 27
Worldwide Executive Group
Box 27
Berlin management meetings
Box 27
Digital Detroit Conference
Box 27
European Managers Meeting
Box 28
JWT Management Meeting
Box 28
Tokyo speech
Box 28
Western Michigan Advanced Advertising Students
Box 28
Atlanta Office
Box 28
Automotive News World Conference
Box 28
Detroit staff meeting
Box 28
Ford Global Business Unit
Box 28
Latin American Managers Meeting
Box 28
Thoughts about Transformation
Box 28
General files (including speeches by others)
Box 28
Bonita Springs
Box 28
Ford Asia
Box 28
Mazda Global Business Unit
Box 28
ReputationZ (Peter Walshe, Miriam Page)
Box 28
University of Michigan Honors Program
Box 28
University of Michigan, Organizational Studies
Box 28
Detroit Radio Advertising Group
Box 28
University of Michigan, marketing speech
Box 28
Advertising Age, Ford at 100, 2003
Box 29
American Profile, Ford Centennial Issue, 2003 June 8-14
Box 29
American Red Cross, Rhapsody in Red Benefit certificate of appreciation, 1995
Box 29
Automotive Marketer, Schweitzer feature, 2001
Box 29
Backup materials for Advertising Research Foundation speech, 1990
Box 29
Campaign Magazine, The First 100 Years of JWT and Unilever, 1902-2002, 2002
Box 29
Detroit News and Free Press, The Road Is Ours--Ford Centennial Issue, 2003 May 18
Box 29
Estima, feature on Boby Coimbra reception (in Spanish), 1994
Box 29
Ford World, 1996 Jan./Feb.
Box 29
Marketing News, special issue on customer satisfaction (includes Honomichl 50 report), 1990 May 28
Box 29
Materials for outdoor industry presentation, 1996
Box 29
Motor City, Ford Centennial Issue, 2003 Mar. 27
Box 29
Sunday Times, 100 Best Companies to Work for, 2004
Box 29
Inside JWT Detroit, circa 1997
Box 30
University of Michigan Volunteer Leadership, 2002
Box 30
Things I've Learned About Global Marketing While Wearing Out Two Passports, undated
Box 31
Detroit Office Update, undated
Box 31
JWT U.S. Board of Directors Meeting, 1994
Box 31
JWT/Ford organization talk, undated
Box 32
Role of Communication in the New Global Environment, undated
Box 32

Restrictions on Access: Original audiovisual materials are closed to researchers until use copies can be produced. Please contact Research Services for more information.

RL-10079-VHS-0001. Adcrafter speech. 1993. VHS. [Includes Like a Prayer; People comments; DeBeers Infatuation; British Telecom; Kodak Green; Buenos Aires Ford; Health Club Sheena; Mustang Pavillion; Walter Mitty; It Was, It Is Convertible.]
Box 33
RL-10079-VHS-0002. Bob Jeffrey keynote, Brand Leadership Forum. 2001. VHS.
Box 33
RL-10079-VHS-0003. Detroit Chophouse. Undated. VHS. [DTC: Surprise; 3 Stone Ring, 3 spots.]
Box 33
RL-10079-VHS-0004. Detroit Chophouse. Undated. VHS. [Marlboro 1955 and 1970.]
Box 33
RL-10079-VHS-0005. Insight Out: Families in Focus. Undated. VHS.
Box 33
RL-10079-VHS-0006. JWT India new office inauguration. 2002. VHS.
Box 33
RL-10079-VHS-0007. JWT International Selects. 2004. VHS.
Box 33
RL-10079-VHS-0008. Mustang Museum Program Overview. Undated. VHS.
Box 33
RL-10079-VHS-0009. North American Managers Meeting. 2000. VHS. [Includes Thermasilk; Merrill Lynch; Aquafina; Schick Xtreme; Wisk; DeBeers; Kleenex; Lipton Iced Tea; Qwest; Smirnoff Ice; Lipton Brisk.]
Box 33
RL-10079-VHS-0010. Peter Schweitzer comments, MS Society. 2000. VHS.
Box 33
RL-10079-VHS-0011. Untitled. Undated. VHS.
Box 33
RL-10079-VHS-0012. Various spots. Undated. VHS. [Includes Supercuts; Ford F-150; DeBeers; Smarties; Bally.]
Box 33
RL-10079-VHS-0013. WPP annual general meeting. 2003. VHS. [Includes DeBeers; Ford F-150; Foster's; Lubriderm; Kit Kat; Special Olympics; Malibu Rum; Merrill Lynch; Info Center Men's Health.]
Box 33
RL00079-3/4-0001. Burt Manning: The Roots of Communication. 1985. 3/4-inch. [Includes Ernie Kovacs Show; Marty Feldman; Saturday Night Live; Psycho; Sen. McCarthy; The Miracle Worker; Casablanca.]
Box 33
RL00079-3/4-0002. Chris Jones. Undated. 3/4-inch.
Box 33
RL00079-3/4-0003. Rome Conference, Ford 2000/GBU. 1995. 3/4-inch.
Box 33
RL00079-3/4-0004. Sean Fitzpatrick presentation reel; Wall Street Journal Meeting of the Minds. 1991. 3/4-inch. [Includes Chevrolet, Coca-Cola Classic; US Air; Nescafe; Taster's Choice; AT&T; Martini & Rossi; General Motors; Promise Spread; Princess Cruises; Columbia Pictures; Ritz crackers; L'Oreal Preference; Nintendo; Bridgestone Tires; Mennen Speed Stick; Budweiser; Michelob Light; McDonald's.]
Box 33
RL00079-3/4-0005. Tucson presentation. 1996. 3/4-inch. [Includes Like a Prayer; People comments; DeBeers; Kellogg; Kodak Green; Latin American Ford; Mustang; Outdoor designs.]
Box 33
RL00079-3/4-0006. Untitled. Undated. 3/4-inch. [Includes Like a Prayer; People comments; DeBeers Infatuation; British Telecom; Kodak Green; Buenos Aires Ford; Health Club Sheena; Mustang Pavillion; Walter Mitty; It Was, It Is Convertible.]
Box 33
RL00079-CD-0001. HTA storyboard, CNBC. 2002. CD.
Box 33
RL00079-CD-0002. Interview with Peter Schweitzer, Star news, Ipan Public Relations. Undated. CD.
Box 33
RL00079-CD-0003. JWT India new office inauguration. 2002. CD.
Box 33
RL00079-CD-0004. WPP annual general meeting. 2003. CD. [Includes DeBeers; Ford F-150; Foster's; Lubriderm; Kit Kat; Special Olympics; Malibu Rum; Merrill Lynch; Info Center Men's Health.]
Box 33
RL00079-CD-0005. WPP Board; JWT Latin America and Caribbean. 2002. CD.
Box 33
RL00079-DVD-0001. Endless Brand Experience. Undated. DVD.
Box 33
RL00079-DVD-0002. Ford: Welcome to the Next Generation of Ford. 2004. DVD. [Includes Integrated Launch DVD; 2005 Dealer Showroom Loop.]
Box 33
RL00079-DVD-0003. Nestle Innovation Awards. 2005. DVD.
Box 33
RL00079-DVD-0004. Peter Schweitzer, Leaders on Leadership. Detroit Public TV/Wayne State University School of Business Administration. Undated. DVD.
Box 33
RL00079-DVD-0005. Peter Schweitzer, Leaders on Leadership. Detroit Public TV/Wayne State University School of Business Administration. Undated. DVD.
Box 33
RL00079-DVD-0006. Peter Schweitzer, Leaders on Leadership. Detroit Public TV/Wayne State University School of Business Administration. Undated. DVD.
Box 33
RL00079-DVD-0007. University of Michigan undergratuate admissions disc. Undated. DVD.
Box 33
RL00079-CAS-0001. Nasser GBU speech. Undated. Audiocassette.
Box 33

Restrictions on Access: Digital materials are closed until reformatting can be accomplished.

JWT Puerto Rico. {evolution}. 3.5 disc. DOS format. Undated.
Box 33
JWT Puerto Rico. {evolution}. ZIP disc. DOS format. Undated.
Box 33
JWT San Juan. Total Passion. 3.5 disc. 2001
Box 33
WPP Strategy Weekend. 3.5 disc. 2001
Box 33

Historical Note

Chronology List

DateEvent(s)
1961BA, University of Michigan
1961-1967General Foods, manufacturing and marketing management
1969Senior Account Executive, Grey Advertising
1971Vice President, Grey Advertising
1973Vice President, Kenyon & Eckhardt
1975Management Supervisor, JWT New York Office (Warner-Lambert account)
1976Vice President, Group Management Supervisor (Burger King account), JWT
1986Executive Vice President, JWT USA; General Manager, JWT Detroit Office; elected to JWT Board of Directors
1988Vice Chairman, Agency Operations, JWT
1993Named President and Chief Operating Officer of JWT; Worldwide Director of Ford account
1994Relinquish title of Chief Operating Officer, JWT, to concentrate on Ford account
2001Chief Executive Officer, JWT
2004Chairman, JWT; Retired from JWT later in year
2005Chairman Emeritus, JWT

Subject Headings

Related Material

Related Material

Related materials may be found in the following J. Walter Thompson Company collections held in the Hartman Center:

Account Files

Domestic Advertisements

International Offices

New Business Records

Preferred Citation

[Identification of item], J. Walter Thompson Company. Peter A. Schweitzer Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Peter A. Schweitzer Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2006-2007.

Processing Information

Processed by Richard Collier, February 2014

Encoded by Richard Collier, February 2014

Accessions 2006-0046, 2007-0035 were merged into one collection, described in this collection guide.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.