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Guide to the J. Walter Thompson Company. Dan Seymour Papers, 1951-1974,

Collection Overview

The papers of Dan Seymour span the years 1951 to 1974, although the bulk of the material dates from 1955 to the 1960s. They consist of correspondence, office files, memoranda, notes, client files and some advertisements, reports, charts, reprints, schedules, scripts, printed material, and calendars. The collection documents advertising history, especially television and the management of client accounts; the development of television shows and other aspects of television programming, including the selection of actors and audience profiles; advertising clients' account histories; the corporate administration of the J. Walter Thompson Company; and the career of Seymour. There is limited material about Seymour prior to his employment by the J. Walter Thompson Company in 1955 or after his retirement from it in 1974. Clients of the company represented in the collection include the Eastman Kodak Company, the Ford Motor Company, the Kraft Foods Company, the Lever Brothers Company, and the Liggett and Myers Tobacco Company. There is considerable overlap in the content of the series in this collection.

The work of the J. Walter Thompson Company Radio-Television Department, primarily in television, is chiefly documented in the Radio-Television Series. When he joined the company, Seymour's first objective was to reorganize its radio and television operations into a single Radio-Television Department because television had emerged as the leading media in the United States in the 1950s. The process of reorganization and overall administration of the Radio-Television Department is documented throughout the Radio-Television Department Series (Office Files and Thompson Company Offices). Aspects of administration documented include: the roles of company unit heads, such as the group heads or domestic office heads; relationships among the various units; operations of review boards; new business development; client relationships; and budgets. The New York office and other domestic offices, especially the Hollywood, Chicago, and Detroit offices, were key corporate links in television-related advertising. The New York office's radio and television activities are documented throughout Radio-Television Department Series; the Thompson Company Offices Subseries primarily documents the radio and television work of other domestic offices, but it includes a small amount of information about the New York office's operations. There is additional documentation for the Radio-Television Department in the Corporate Administration Series (Office Files).

Specific television programs and the scheduling of client advertising are documented in the Radio-Television Department Series (Programming), but radio programming is minimally represented. Availabilities and the Show Files are bound compilations of documents which provide information about programs available for J. Walter Thompson Company clients to sponsor. There are synopses of shows, which usually include descriptions of actors, directors, and producers, and scripts of various lengths. The Talent Showcase files appear to serve a similar function to those of the Availabilities and Show Files. More information on program availabilities for specific networks is in the Radio-Television Department Series (Networks). Screening reports, which are synopses of programs viewed by company staff, are scattered throughout the Availabilities and the Show Files binders, but the majority of the screening reports are found in the Radio-Television Department Series (Thompson Company Offices), especially for the Chicago, Hollywood, and New York offices. Some files for specific programs that were sponsored by company clients are in the Clients Series.

There is much overlap between the Corporate Administration Series and the Radio-Television Department Series in that both series contain information on the J. Walter Thompson Company's role in television advertising. The Radio-Television Department Series contains material on this topic from 1955, when Seymour was the director of this department, to 1967, during which time Seymour was also involved in company-wide management. The Corporate Administration Series also includes material related to the Radio-Television Department.

Not only does the collection document television advertising, it also pertains to Seymour's account management of J. Walter Thompson Company clients. In fact the Clients Series, which documents this activity, comprises almost one-half of the collection. This series particularly concerns advertising strategies, billings, the development of new business, and negotiations with clients. It also documents the conceptualization and production of television shows and motion pictures that were sponsored by individual clients. The call reports are records of telephone or personal contacts with clients and include information on many aspects of JWT-client relationships. Programs sponsored by the Eastman Kodak, Ford Motor, Kraft Food, Lever Brothers, and Liggett and Myers Tobacco companies are especially well described. Documentation for client accounts is also in the Review Board files of the Corporate Administration Series (Office Files) and scattered throughout the Radio-Television Department Series (Programming).

In addition to client activity, the collection reflects the corporate business of the company, especially as conducted through the New York office, in the Corporate Administration Series (Correspondence). In particular the Reading Files and the Norman H. Strouse correspondence pertain to this corporate activity. The series also includes general correspondence and topical files that are peripherally related to company operations. Strouse's letters concern corporate administration and management at the level of the President, and reflect the information exchanges and cooperation among the company's executive officers. The Strouse files span the period in which Seymour was elected to the Executive Committee and continue through his election to the Presidency of the company, succeeding Strouse. As Chairman of the Executive Committee, Seymour was responsible for all of the company's domestic operations. The Executive Committee files in the Corporate Administration Series (Office Files), include monthly reports for "New Projects" and include client names, the product or services involved, the nature of the project, and costs.

The Corporate Administration Series (Thompson Company Offices) also documents organizational issues in domestic offices other than the New York office. The establishment of the Chicago Office's review boards is documented in the subseries. The reports in the Corporate Administration Series (Reports), reflect research and concerns about internal J. Walter Thompson Company operations as well as client and public relations issues.

In the late 1930s through 1950, before Seymour joined the J. Walter Thompson Company, he developed relationships with radio and television celebrities, client-sponsors of programs, network and studio personnel, and advertising executives. These relationships continued in Seymour's work as an advertising executive in Young and Rubicam and the J. Walter Thompson Company. The congratulatory correspondence, mostly responses to Seymour's promotions, in the Radio-Television Series, the Corporate Administration Series, and the Miscellaneous Series documents these relationships. The invitations to professional and social events in the Corporate Administration Series (Correspondence) reflect the business of the corporate world beyond the J. Walter Thompson Company.

Descriptive Summary

Title
J. Walter Thompson Company. Dan Seymour papers 1951-1974
Creator
J. Walter Thompson Company.
Extent
21.5 Linear Feet, 16,125 Items
Repository
Duke University. David M. Rubenstein Rare Book & Manuscript Library
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Access to some portions of the Dan Seymour Papers is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in the J. Walter Thompson Company. Dan Seymour Papers have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Divided into six subseries: Correspondence, Office Files, J. Walter Thompson Company Offices, Programming, Networks, and Reports.

Radio-Television Department: Correspondence Subseries, 1955-1962.Includes correspondence, printed material, and clippings.

1955-1962
Box 1
Congratulatory, 1955, Aug.-Oct.
Box 1

Radio-Television Department: Office Files Subseries, 1953-1963(bulk 1955-1960). Includes correspondence, memoranda, notes, reports, presentation exhibits, printed material, and clippings. See also oversize materials. Arranged into a chronological section, followed by subject files, with clippings at the end; arranged chronologically therein.

1953-1962
(5 folders)
Box 1
Credentials, including drafts and notes, 1953-1956
Box 1
Evening homes using TV study, 1957-1960
Box 2
"General TV Presentation": New Business, ca. 1955Local Live TV Group," 1953-1956?
Box 2
MCA TV/ American Football League, 1962
Box 2
New business, 1956
Box 2
Presentation (with N. Strouse?) on JWT's capabilities with television, 1955
Box 2
Radio-Television Exploitation Services, 1957
Box 2
Talent, 1956
Box 2
Television Advisory Group, 1963
Box 2
(JWT) Television Workshop (channel 3); JWT Color Television Workshop, 1955-1963
Box 2
TV Art Group, 1956
Box 2
1955-1962
Box 2
Canadian, 1956
Box 2

Radio-Television Department: J. Walter Thompson Company Offices Subseries, 1955-1962.Includes correspondence, memoranda, and reports. Arranged alphabetically by the name of the office, or by subject, then chronologically therein.

Public Relations Department, 1956
Box 2
TV Availability reports, 1956, Sept.-Dec.
Box 2
Hollywood, 1955-1961
(2 folders)
Box 2
Hollywood, 1963
Box 3
Hollywood: Memoranda/Reports on TV-related subjects, including screenings, from Len White, 1955, Oct.-1962
(3 folders)
Box 3
New York: Screening reports, 1955-1956
Box 3
San Francisco: 1956-1961
(2 folders)
Box 3
Sydney, 1962
Box 3
Tokyo, 1960-1961
Box 3

Radio-Television Department: Programming Subseries, 1955-1967, undated(bulk 1955-1957). Includes memoranda, call reports, scripts, schedules, program proposals, reports and charts, and correspondence. The majority of the folder titles are adapted from original titles assigned by Seymour or from the titles of the enclosed documents. See also oversize materials. Arranged alphabetically by folder title, then chronologically therein.

Agents, scripts, studios, and stations, 1955, Nov.-1967
(2 folders)
Box 3
Lucian Chimene, 1956
Box 4
1957, May-June, undated
(4 folders)
Box 4
Availabilities, 1958, Jan.-Oct.
(5 folders)
Box 5
Availabilities, 1958, Aug.-Dec., undated
(3 folders)
Box 6
Easter Show Proposal, Radio City Music Hall, 1956-1957
Box 6
Personnel and presentation, 1955-1956
Box 6
Report and sample stories [Screen Gems/Columbia], 1956, undated
Box 6
Script, 1956
(2 folders)
Box 6
Mark Hellinger Theatre, 1950s
Box 6
"Meet the Press," 1955-1956
Box 7
1954-1957, undated
(2 folders)
Box 7
Broadcasting Department: Reports and correspondence, 1963-1964
Box 7
(Clients: Aluminium Limited, Douglas Aircraft, Institute of Life Insurance, Johns-Manville, Owens-Illinois Glass, and Scott Paper Co.)
Box 7
Options for clients and shows, 1956
Box 7
Arbitron, 1961
Box 7
Share Trends, 1957-1964, undated
Box 7
Records of network radio and TV programs with client sponsors for 1954-1957 seasons, 1957
Box 7
Rerun analysis, 1955, Dec. 4
Box 7
Research project: story values and ratings by Frank Wisbar, Barbara Television, 1956
Box 7
Screen Gems, 1956-1957
Box 7
Show Files, 1957, Feb. 1-5
(2 folders)
Box 7
Show Files, 1957, Feb. 5-April
(4 folders)
Box 8
Talent Showcase, 1956, Jan.-Mar.
Box 8
Talent Showcase, 1956, Apr.-Nov.
(2 folders)
Box 9
Television Program Evaluations, 1960
Box 9
A Totally Different Comedy Concept, presentation by Radio-Television Department, 1960-1961
Box 9

Includes correspondence, memoranda, printed material, reprints, and schedules. Arranged alphabetically by the name of the network, then chronologically therein.

American Broadcasting Company, 1956-1962
Box 9
1956-1963
Box 9
Television as an Extension School of Democracy, by J. L. Van Volkenburg, President of CBS, 1953, Dec. 17
Box 9
1955-1964
(2 folders)
Box 9
"One Man's Family," 1954, Feb.
Box 9

Includes reports and memoranda by the J. Walter Thompson Company. Arranged alphabetically by title.

"An Evaluation of Adult Daytime Television," 1961
Box 10
FCC Hearings: "In the Matter of the Study of Radio and Television Broadcasting," 1961, Sept. 26-Oct. 6
Box 10
"J. Walter Thompson Overseas Films," 1956, Aug.
Box 10
"A New Method of Classifying Television Programs," 1961, Apr.
Box 10
"Performer Popularity Analysis," 1961, May-Aug.
Box 10
"Pretesting TV Commercials," Research Department, 1957
Box 10
"Recent Pioneering Research," 1960-1961
Box 10
"Review of Major Radio and Television Program Rating Services," 1957
Box 10
"Significant New Developments in Media," 1961
Box 10
" Sindlinger and Nielsen Media Data Comparison," 1963
Box 10
"Television Program Image Study," 1960-1961
Box 10
"TV Commercial Pretesting for Advertising Strategy," 1961
Box 10
"TV-Q Trend Reports," 1962
Box 10

Divided into five subseries: Correspondence, Office Files, J. Walter Thompson Company Offices, Reports, and Miscellaneous.

Includes correspondence, memoranda, and attachments such as printed materials, speeches, clippings, and notes. See also oversize material. Arranged with general correspondence first, followed by congratulatory letters, invitations, Norman H. Strouse correspondence, and Reading Files. Arranged chronologically within folders, except for the Reading Files.

1961, Jan.-1964, Nov.
Box 11
Congratulatory, 1958-1964
(8 folders)
Box 11
Congratulatory, 1964-1967
(7 folders)
Box 12
Congratulatory, 1967
Box 13
Invitations, 1963-1964
(5 folders)
Box 13
Strouse, Norman H., 1960-1961
(2 folders)
Box 13
Strouse, Norman H., 1962-1964
(4 folders)
Box 14
Reading File and index, 1970
(2 folders)
Box 14
Reading File and index, 1970, July-1972
(6 folders)
Box 15
Reading File and index, 1973-1974
(4 folders)
Box 16

Includes correspondence, memoranda, speeches, charts and tables, reports, and clippings. Arranged into general, chronological files; followed by subject files arranged by folder title and chronologically therein; with clippings at the end.

1961-1963
(3 folders)
Box 16
1964-1967
(4 folders)
Box 17
(JWT) Art Program and Art Decor for corporate offices, 1961-1965
Box 17
Billings to clients, 1962
Box 17
(JWT) Board of Directors meetings, 1961-1962
Box 17
Christmas file, 1963
Box 17
Creative Department: Reorganization, 1964
Box 18a
Diners Fugazy Travel and Incentive Co., 1970
Box 18a
Editorial Department: Reorganization, 1964
Box 18a
1961-1962
(2 folders)
Box 18a
Distribution of Arno H. Johnson pamphlet, 1962
Box 18a
Forward Planning: Preparation of marketing strategy by Sidney Olson, 1960, Nov. 28
Box 18a
(JWT) House Advertising, 1963-1964
Box 18a
House Advertising Committee, 1961
Box 18a
International offices, 1961-1962
Box 18a
J. Walter Thompson Advertising (analysis and credential development), 1961
Box 18a
J. Walter Thompson presidency, text for Advertising Age, 1964
Box 18a
JWT World planning, 1963
Box 18a
Marketing Department, 1963
Box 18a
Media Department, 1957, 1963
Box 18a
MPO Videotronics collaboration with J. Walter Thompson, 1963-1964
Box 18a
1955-1957
(2 folders)
Box 18b
(Clients: American Chicle Co., Anheuser-Busch, B.F. Goodrich Tire Co., Diamond Crystal Salt, General Foods, Lever Brothers Co., Schick, Shulton Foods, and Manhattan Shirt Co.)
Box 18b
(Clients: B.F. Goodrich Tire Co., Columbia Broadcasting System, and Ford Motor Company)
Box 18b
1955-1964
(2 folders)
Box 19
Candidates, 1970-1971
Box 19
Investigation by Smith, Dingwall Associates, 1963-1964
Box 19
Resumes and reports, 1961-1964
(4 folders)
Box 19
(JWT) Profit Sharing Plan and Trust, 1959-1962
Box 20
Research Department, 1963
Box 20
1963-1964
(3 folders)
Box 20
(Clients: Aluminium Limited, American Electric Power Service, American Petroleum Institute, Associated Hospital Service of New York, Brillo Manufacturing Co., Chesebrough-Pond's, Chunky Corp. Rowntree, Congoleum-Nairn, Francis I. duPont and Co., Douglas Aircraft Co., Eastman Kodak Co., Good Humour Corp., Institute of Life Insurance, Intercontinental Hotels Corp., Irving Trust Co., Lever Brothers Co., Liebmann Breweries, Liggett and Myers Tobacco Co., Massachusetts Mutual Life Insurance Co., McGraw-Edison Dictating Equipment, Mentholatum Co., National Car Rental System, New Holland Machine Co., New York World's Fair, Panagra (Pan American-Grace Airways), Phillips Petroleum Co., Purolator Products, Radio Corporation of America General (RCA), Reader's Digest Services, R.T. French Co., Scott Paper Co., Singer Co., Standard Brands, United States Brewers Assoc., United States Lines, United States Playing Card Co., Warner-Lambert, and W.F. Young)
Box 20
General plans, 1962-1963
Box 20
New procedures, 1964
Box 20
Procedures: Report with appendices, 1964
Box 20
(Clients: Pan American World Airways and Standard Brands)
Box 20
Eastman Kodak, 1962
Box 20
Ford Division, 1964
Box 20
Johns-Manville, 1956
Box 20
Liggett and Myers Tobacco Co., 1962
Box 20
Scott Paper Co., 1964
Box 20
Standard Brands: Planters Nut and Chocolate Company, 1963
Box 20
By non-JWT staff, 1957-1962
Box 20
Johnson, Arno H., "Summary of Current Economic Situation," 1962, June 26
Box 20
Jones, Richard P., "A Look at the Future of Radio," 1962, Dec. 4
Box 20
Porter, Arthur A., "The New Dimension of Radio," 1957, Mar. 25
Box 20
"Modern Advertising: American Marvel or World Force?," 1961, May 8
Box 20
"Responsibility - Keynote of the Sixties," 1961, Nov. 29;"Measuring the Value of Advertising in Our Society," 1962, June 21
Box 20
Thomas, Franklyn R., "Imagineering: Vital Buy-Product of Business," 1964
Box 21
Wilson, Edward G., "Talk by Edward G. Wilson to selected members of Sydney Office Staff," 1962, Oct. 31
Box 21
(JWT) Stock, 1964
Box 21
Testing commercials ( Schwerin Research Corp.), 1963
Box 21
1958-1964
Box 21
(JWT) Presidency, 1964
Box 21

Includes correspondence, memoranda, reports, tables, minutes, and printed material. See also oversize materials. Arranged alphabetically by the name of the office, then chronologically therein.

Chicago, 1961-1964, undated
(2 folders)
Box 21
Detroit, 1962-1964
Box 21
London, 1961-1962
Box 21
Los Angeles, 1963-1964
Box 21
Manila, 1960-1962
Box 21
San Francisco, 1961-1962
Box 21

Includes reports by the J. Walter Thompson Company. Arranged alphabetically by title.

"Account Group Procedures," 1961
Box 21
"Advertising Budget Requirements," 1956-1964
Box 21
"Advertising Planning, Creative Department, and Campaign Evaluation at J. Walter Thompson," 1965
Box 21
"Advertising Spending Level Experiment/Calendar Year 1963, 1962
Box 21
"How Research Can Improve Advertising for J. Walter Thompson Clients," 1959-1963
Box 22
"An Improvement Program for J. Walter Thompson," 1961[?]
Box 22
"International Service Slide Presentation," [1961]
Box 22
"An Introduction to Marketing Research at J. Walter Thompson," 1960[?]
Box 22
"Manager of Creative Services," [1965?]
Box 22
"Marketing Semantics," 1965
Box 22
"Measured Advertising Results," 1963
Box 22
"Network Program Development," 1965-1966
Box 22
"The New Revolution in Distribution and Its Significance for National Advertisers," 1961
Box 22
"Notes for Executive Committee and Board of Directors Meeting," 1965
Box 22
"Outline of a Process that Should Make for Effective Marketing Communications," 1963
Box 22
"The Packaging Industry," 1961
Box 22
"Philosophy or Point of View on 'Public Reputation' Advertising," undated
Box 22
"Principles of Advertising," 1963
Box 22
"Production Department and Personnel Evaluation," 1963
Box 22
"Professionalism in Advertising Agency Practise [sic]," 1964
Box 23
"Program for Guidance Research," JWT Research Department, [1963?]
Box 23
"Programme for Advertising Research," 1964
Box 23
"Programmed Advertising," 1964
Box 23
"Project Youth," 1960s
Box 23
"Seminar and Development Program," undated
Box 23
"Some Facts About the J. Walter Thompson Company," 1960
Box 23
"Story of Six Retailers, Sequel to Revolution in Retailing, Marketing-Merchandising Department," 1962
Box 23
"A Strategy for the Future," 1963
Box 23
Symposium on the Negro Market," by JWT Marketing Department, 1963
Box 23
"Thompson's Tomato Fresh Tomato Juice, A New Product Presentation Advertising Workshop," 1964
Box 23
"U.S. Textile Industry," by JWT Market Research Department, 1962?
Box 23

Includes correspondence, reprints, printed material, and clippings. Arranged by subject.

"Buff Papers" from Norman H. Strouse: Excerpts of published literature selected and circulated by Strouse to JWT executives, 1964
Box 24
Constructive Publicity about the J. Walter Thompson Co. (a clipping collage), 1960
Box 24
Sandage, C. H., "The Next Step: A Philosophical Foundation for Advertising," 1960s; Universal Broadcasting System, "This is UBS," undated
Box 24
1970-1971
Box 24
Forcer le Destin, 1970
Box 24

Forms the largest series, including correspondence, memoranda, notes, reports, call reports, advertisements, and printed material. See also oversize materials. Arranged alphabetically by client names. Clients with extensive materials are further arranged into general, chronological files; then alphabetically in topical files; then alphabetically by product names; and then alphabetically by titles of television shows. Topical files often contain reports.

Alberto-Culver Company, 1961-1970
(3 folders)
Box 24
Aluminium, Ltd., 1955-1962
Box 24
American Electric Power, 1964
Box 24
American Home Products, 1963-1964
Box 24
American Petroleum Institute, 1962
Box 24
Atlantis Sales Corporation, 1957
Box 24
Brillo Manufacturing Company, 1955
Box 24
Chesebrough-Pond's, 1955-1964
Box 25
Chun King Corporation, 1956-1964
Box 25
CIBA Pharmaceutical Products, undated
Box 25
Continental Airlines, 1964
Box 25
Cutex, 1961
Box 25
Dean Witter, 1963-1964
Box 25
Eastman Kodak, 1955-1958
(7 folders)
Box 25
Eastman Kodak:
Box 26
1960-1964
(2 folders)
Box 26
Broadcast Exploitation Service Adapted to the Needs of Eastman Kodak, 1957, Oct.
Box 26
Call Reports, 1956-1958
(2 folders)
Box 26
Commercials, scripts, properties, writers and credits, 1955-1962
Box 26
Daytime Programs, Columbia Broadcasting System, 1957
Box 26
International Sales and Advertising Area managers visit to JWT, 1958
Box 26
Nielsen Ratings, 1956-1958
Box 26
"Profile of Camera Owners and Users," 1954-1956
Box 26
Recommendation: 1962Advertising Recommendations for International Department, 1961
Box 26
Eastman Kodak:
Box 27
Continued Network Television Sponsorship of " Ed Sullivan Show," " Ozzie and Harriet," 1960-1961
Box 27
Network Participation Plan, 1962, Feb. 15
Box 27
A Suggestion for Special Kodak TV Programming, 1961, Feb. 14
Box 27
Screen Gems, 1956
Box 27
Speech by Gerald B. Zornow, Vice-President, "Pictures Make the Business," to MPDFA Convention, 1960
Box 27
Television Presentation outline, 1955?
Box 27
TV Advertising Budgets [" Walt Disney's Wonderful World of Color"], 1962
Box 27
United States Golf Association National Open Tournament, 1956
Box 27
"Beat the Clock," 1957-1958
Box 27
" Ed Sullivan Show," 1957-1958
(2 folders)
Box 27
" Ozzie and Harriet," 1956, Apr.-Sept.
Box 27
Eastman Kodak:
Box 28
"Ozzie and Harriet": 1956-1958
(3 folders)
Box 28
Legal, 1956-1968
Box 28
Publicity, 1956-1958
Box 28
Scripts, 1956
Box 28
"Screen Directors Playhouse," 1955-1956, Oct.
(2 folders)
Box 28
Eastman Kodak:
Box 29
1955-1956
Box 29
Invoices, 1956
Box 29
Production Status reports, 1955-1956
Box 29
Publicity, 1955-1956
Box 29
Scripts, 1955-1956
Box 29
Weekly reports and story status reports, 1955-1956
Box 29
"Walt Disney's Wonderful World of Color," 1961-1962
Box 29
Clippings, 1956-1964
Box 29
Elgin National Watch Company, 1956-1957
Box 30
Firestone Tire and Rubber Company, 1956
Box 30
Florist Telegraph Delivery Association, 1956
Box 30
Ford Motor Company:
Box 30
1956-1961
(9 folders)
Box 30
Ford Motor Company:
Box 31
1962-1964
(5 folders)
Box 31
Field representatives meetings, 1958-1964
Box 31
Ford Dealer Association, 1957-1964, undated
Box 31
National Football League, 1962-1964
Box 31
Penetration, 1964-1965
Box 31
Ford Motor Company:
Box 32
Profit/Loss, penetration, 1962
Box 32
Radio, 1956-1958
Box 32
Recommendations, 1956-1962
(5 folders)
Box 32
Strategy presentation: 1965passenger Car, 1964, Mar.
Box 32
Ford Motor Company:
Box 33
Television planning, 1956-1963
Box 33
Tractor division, 1962-1964
Box 33
Trip to United States, Europe and Asia, 1957
Box 33
"Buckskin," 1958
Box 33
"Ensign O'Toole," 1962
Box 33
"The FBI, Code 98," 1962
Box 33
"Ford Road," 1958
Box 33
"The Ford Show," 1956-1958
(2 folders)
Box 33
"Ford Star Jubilee," 1955-1956, July
Box 33
Ford Motor Company:
Box 34
"Ford Star Jubilee," 1956, Aug.-1958, undated
Box 34
"Ford Theatre," 1956-1957
(2 folders)
Box 34
"Hazel," 1962-1964
(2 folders)
Box 34
Kelly and Garland Specials, 1962
Box 34
"Living Ones," 1962
Box 34
" Lucille Ball - Desi Arnaz Hour Show," 1957-1958
Box 34
"Startime," 1962
Box 34
"Sunday Sports Spectacular," 1962
Box 34
"Suspicion," 1957-1958
Box 34
"Wagon Train," 1958
Box 34
"Zane Grey Theatre," 1956-1958
Box 34
Foremost Dairies, 1956
Box 34
French's, 1957
Box 34
General Tire, 1956-1957
Box 35
Good Humor Corporation: Advertising recommendations, 1964, Feb. 18
Box 35
Gu-H: Gulf Oil, 1951-1955; Helene Curtis Industries, 1962; H.F. Richie Co.\Scotts Emulsion, 1956
Box 35
Institute of Life Insurance, 1962-1964
Box 35
International Business Machines Corporation, "IBM, A Business and Its Beliefs," 1964
Box 35
Johnson Motors, 1956-1957
Box 35
1956-1957
Box 35
Call reports, 1956, Mar.-Sept.
(3 folders)
Box 35
Call reports, 1956, Oct.-1957
(2 folders)
Box 36
"Arthur Godfrey," 1955-1956
Box 36
Kodak: see Eastman Kodak Company
Box 36
Kraft Foods Company:
Box 36
1956, Feb.-1958
(7 folders)
Box 36
Kraft Foods Company:
Box 37
1961-1964
(2 folders)
Box 37
"Kraft Music Hall," Milton Berle, 1958-1964
Box 37
"Kraft Mystery Theatre," 1958-1962, undated
Box 37
"Kraft Suspense Theater," 1964
Box 37
"Kraft Television Theatre," 1956-1958
(3 folders)
Box 37
Kraft Foods Company:
Box 38
"Perry Como Kraft Music Hall," 1962
Box 38
"Perry Como Show," 1964
Box 38
Kraft Foods Company and Sealtest, "Bat Masterson," 1957-1958
Box 38
Lever Brothers Company:
Box 38
1955-1964(3 folders)
Box 38
Board of Directors meeting, 1955
Box 38
Brand Review, 1964, June 18
Box 38
Columbia Broadcasting System ( CBS) and National Broadcasting Company ( NBC) Overall Discount Status, 1958
Box 38
Unilever Conference paper, 1962, Sept.-1963, Feb.(2 folders)
Box 38
Lever Brothers Company:
Box 39
Unilever Conference paper, undated
Box 39
Handy Andy, 1964
Box 39
Lux Liquid, 1955-1964
Box 39
Stripe Toothpaste, 1956-1958
Box 39
" Eve Arden Show," 1957-1958
Box 39
"Father Knows Best," 1958
Box 39
" Garry Moore Show," 1955-1956
Box 39
"Haggis Baggis," 1958
Box 39
"Have Gun Will Travel," 1957-1958
Box 39
"The Jackie Gleason Show," 1958
Box 39
"Keep Talking," 1958
Box 39
"Lux-Schlitz Playhouse," 1957-1958
Box 39
"Lux Shows:" Call reports, 1958
Box 39
"The Lux Show: Rosemary Clooney," 1957-1958
Box 39
1956-1958
Box 39
Gordon MacRae, 1956
Box 39
"On Trial," 1956
Box 39
"The Price is Right," 1958
Box 39
"Sir Lancelot," 1956
Box 39
Libby, McNeill and Libby, 1957-1964
Box 39
Liebmann Breweries, 1961-1963
(2 folders)
Box 40
Liggett and Myers Tobacco Company:
Box 40
1956-1964
(3 folders)
Box 40
"The Continuing Study of Advertising Impact and Consumer Attitudes for the Liggett and Myers Tobacco Company: A Report on Phase I," 1961, Dec.
Box 40
"The Continuing Study of Cigarette Smoking, Brand Preferences, and Brand Switching," 1964
Box 40
" LandM Cigarettes Recommended Strategy and Advertising Plan, October-December 1961; "LandM Cigarettes Proposed Marketing Strategy and Advertising Plan, 1962 1961, Nov.
Box 40
Management luncheons, 1964
Box 40
Management meetings, 1962
Box 40
Liggett and Myers Tobacco Company:
Box 41
Research Department, Albro Martin, 1964
Box 41
Responsibility Reporting System: Norman Sondak reports, 1964
Box 41
Shipments, 1964
Box 41
1961-1962
Box 41
Cigarettes Marketing Plans, 1961-1962
Box 41
Devon, 1964
Box 41
Duke Filter Cigarettes, 1961-1962
Box 41
LandM Filters, 1964
Box 41
Lark, 1964
Box 41
" Andy Williams Show," 1962
Box 41
"Checkmate," 1961
Box 41
"English O'Toole," 1962
Box 41
"Fair Exchange," 1962
Box 41
"Follow the Sun," 1961
Box 41
"The Tonight Show," 1962
Box 41
"Twilight Zone," 1961
Box 41
"The Virginians," 1962
Box 41
"87th Precinct," 1961
Box 41
McGraw-Edison Voicewriter Division, 1964
Box 41
Mentholatum Company, 1962
Box 41
Mobil Oil (International), 1961-1962
Box 41
Morris Plan Company, 1964
Box 41
New Holland Machine Company, 1964
Box 41
New York Central, 1956
Box 41
New York World's Fair, 1962-1964
Box 41
Northeast Airlines, 1962
Box 41
Oneida, 1956
Box 41
Oscar Mayer: Chicago, 1964
Box 41
Owens-Illinois, 1955-1956
Box 42
Pan American World Airways, 1956-1964
Box 42
Pharmacraft, 1956-1957
Box 42
Philco, 1956
Box 42
1962-1964(2 folders)
Box 42
Beer Concentrate presentation, 1964
Box 42
Quaker Oats Company, 1957-1964(2 folders)
Box 42
1964
Box 42
Advertising presentation, 1964, July 1
Box 42
Reader's Digest, 1962-1964
Box 42
Russel M. Seeds Company, 1957
Box 42
S: Scripto, 1957; Sweets Co. of America, 1956
Box 42
Sabroso Coffee: New Product Presentation Training Program, 1963
Box 42
Safeway, 1962-1963
Box 42
Schlitz: see Jos. Schlitz Brewing Company
Box 42
Scott Paper Company, 1956-1957
Box 42
1962, Nov.-1964(2 folders)
Box 43
"Father Knows Best," 1956-1957
Box 43
"Gisele MacKenzie," 1957
Box 43
Reports, 1957-1960
Box 43
Sea World, 1964
Box 43
Seven-Up Company, 1956-1963(3 folders)
Box 43
1963-1964(2 folders)
Box 43
Corporate Advertising Idea Book, 1964, June
Box 43
"Advertising Objectives, Creative Strategy and Media Recommendations For 1964," 1964
Box 43
1956-1964
Box 44
Weigl meeting material, 1964
Box 44
"A Blind and Identified Product Test of Instant Chase and Sanborn and Instant Maxwell House," 1964, July
Box 44
Swift TV, 1954
Box 44
United States Marine Corps., 1963-1964
Box 44
United States Lines, 1963-1964
Box 44
United States Playing Card Company, 1956-1964
Box 44
W. F. Young, 1963-1964
Box 44
Walt Disney Productions, 1964-1965
Box 44
1962-1964(3 folders)
Box 44
Listerine Antiseptic, 1962-1964
Box 44
Product X Presentation, 1963
Box 44
Pro-phy-lac-tic Brush Company, 1962-1963
Box 44
Weco Products Company, 1957
Box 44
Westminster Paper Company, 1963
Box 44

Includes correspondence, reports, and printed materials. Arranged alphabetically by name of organization, then chronologically therein.

Academy of Television Arts and Sciences, 1961
Box 45
American Association of Advertising Agencies: Committee work, 1956-1957
Box 45
Boy's Clubs of America, 1970
Box 45
Marketing Science Institute, 1962-1965(6 folders)
Box 45
Marketing Science Institute: Membership Conference, 1965
Box 46
Puerto Rico: Ad hoc Advisory Group on the Presidential Vote, 1971
Box 46
Veterans Hospital Radio and Television (Bedside Network), 1963-1965(2 folders)
Box 46

Includes calendars; correspondence; memoranda; legal documents; financial documents and propositions, including a script of a play titled "Rashamon"; and reports. See also oversize materials. Arranged alphabetically and chronologically therein.

Calendar, 1956
Calendars, 1957-1960(1 folder, 4 vols.)
Box 47
Calendars, 1961-1965(3 folders, 6 vols.)
Box 48
Calendars, 1966-1974(4 folders, 2 vols.)
Box 49
1952, 1963
Box 49
"Rashomon" by Fay and Michael Kanin, 1958
Box 49
Address book
Box 50
The Borden Co., undated
Box 50
Clients, 1952-1959
Box 50
Correspondence, 1953, Apr.(2 folders)
Box 50
Financial, 1950-1955
Box 50
Consumer Purchase Panel TV Study: Households reached by selected television programs, 1955, Nov.
Box 51
Agents, scripts, studios, and stations, 1965, Sept.-1957
Box 52
Review Board, Scott Paper Co.\Confidets, 1964
Box 51
Speech: Franklyn R. Thomas, "Imagineering: Vital Buy-Product of Business," 1964
Box 52
House advertisements, 1956-1962
Box 52
London, 1962
Box 51
San Francisco, 1961
Box 52
Eastman Kodak: Share of Audience by Show Date for " Ed Sullivan Show" and Steve Allen's show, 1957-1958
Box 51
"Ford Star Jubilee," 1956,undated
Box 51
Clippings, 1962-1964,undated
Box 51
Lever Brothers Company: Handy Andy, 1964, May
Box 51
Lever Brothers Company: "Lux Video Theater," Competitive Advertisement, 1965
Box 51
Calendars, 1973-1974
(2 folders)
Box 51

Historical Note

DateEvent(s)
1914, June 28Born, New York, N. Y.
1935Received A.B. from Amherst College; Married Louise Scharff
1935-1956Announcer, WNAC (Yankee Network), Boston
1936-1940Announcer, Columbia Broadcasting System, New York
1940-1949Freelance announcer and producer
1949-1955Radio-Television Programming and Production, Young and Rubicam agency, New York
1953Vice-President, Young and Rubicam agency, New York
1955, Oct.Director, Radio-Television Department, New York Office, J. Walter Thompson Company
1955, Dec.Elected Vice-President, J. Walter Thompson Company
1958, JuneElected to the Board of Directors, J. Walter Thompson Company
1960, Sept.Elected to the Executive Committee, J. Walter Thompson Company
1960, Nov.Operations Committee, J. Walter Thompson Company
1961, Feb.Elected Senior Vice-President, J. Walter Thompson Company
1963, Feb.Elected Chairman of the Executive Committee and Chief Administrative Officer, J. Walter Thompson Company
1964, JuneElected President and Chief Operating Officer, J. Walter Thompson Company
1967Elected Chief Executive Officer, J. Walter Thompson Company
1972, June-1974Chairman of the Board, J. Walter Thompson Company
1974, JuneRetired from J. Walter Thompson Company
1982, July 27Died, New York, N. Y.

Dan Seymour was a member of the following advertising, marketing, and broadcasting organizations: the American Association of Advertising Agencies; the Marketing Science Institute (1960s); and the Academy of Television Arts and Sciences. Civic activities in which Dan Seymour participated include the Executive Committee of the Boy's Clubs of America, the Veterans Hospital Radio and Television (Bedside Network), and the Ad Hoc Advisory Group on the Presidential Vote for Puerto Rico (1971). For further biographical information, see the Biographical Information Series of the J. Walter Thompson Company Archives.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Dan Seymour Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Dan Seymour Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987. Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

Processing Information

Processed by: Donna Longo DiMichele

Completed June 30, 1993

Encoded by Stephen Douglas Miller and Alvin Pollock

This finding aid is NCEAD compliant.