Inventory of the J. Walter Thompson Company. Dan Seymour Papers, 1951-1974,
The papers of Dan Seymour span the years 1951 to 1974, although the
bulk of the material dates from 1955 to the 1960s. They consist of
correspondence, office files, memoranda, notes, client files and some
advertisements, reports, charts, reprints, schedules, scripts, printed
material, and calendars. The collection documents advertising history,
especially television and the management of client accounts; the development of
television shows and other aspects of television programming, including the
selection of actors and audience profiles; advertising clients' account
histories; the corporate administration of the J. Walter Thompson Company; and
the career of Seymour. There is limited material about Seymour prior to his
employment by the J. Walter Thompson Company in 1955 or after his retirement
from it in 1974. Clients of the company represented in the collection include
the Eastman Kodak Company, the Ford Motor Company, the Kraft Foods Company, the
Lever Brothers Company, and the Liggett and Myers Tobacco Company. There is
considerable overlap in the content of the series in this collection.
The work of the J. Walter Thompson Company Radio-Television
Department, primarily in television, is chiefly documented in the
Radio-Television Series. When he joined the company, Seymour's first objective
was to reorganize its radio and television operations into a single
Radio-Television Department because television had emerged as the leading media
in the United States in the 1950s. The process of reorganization and overall
administration of the Radio-Television Department is documented throughout the
Radio-Television Department Series (Office Files and Thompson Company Offices).
Aspects of administration documented include: the roles of company unit heads,
such as the group heads or domestic office heads; relationships among the
various units; operations of review boards; new business development; client
relationships; and budgets. The New York office and other domestic offices,
especially the Hollywood, Chicago, and Detroit offices, were key corporate
links in television-related advertising. The New York office's radio and
television activities are documented throughout Radio-Television Department
Series; the Thompson Company Offices Subseries primarily documents the radio
and television work of other domestic offices, but it includes a small amount
of information about the New York office's operations. There is additional
documentation for the Radio-Television Department in the Corporate
Administration Series (Office Files).
Specific television programs and the scheduling of client advertising
are documented in the Radio-Television Department Series (Programming), but
radio programming is minimally represented. Availabilities and the Show Files
are bound compilations of documents which provide information about programs
available for J. Walter Thompson Company clients to sponsor. There are synopses
of shows, which usually include descriptions of actors, directors, and
producers, and scripts of various lengths. The Talent Showcase files appear to
serve a similar function to those of the Availabilities and Show Files. More
information on program availabilities for specific networks is in the
Radio-Television Department Series (Networks). Screening reports, which are
synopses of programs viewed by company staff, are scattered throughout the
Availabilities and the Show Files binders, but the majority of the screening
reports are found in the Radio-Television Department Series (Thompson Company
Offices), especially for the Chicago, Hollywood, and New York offices. Some
files for specific programs that were sponsored by company clients are in the
Clients Series.
There is much overlap between the Corporate Administration Series and
the Radio-Television Department Series in that both series contain information
on the J. Walter Thompson Company's role in television advertising. The
Radio-Television Department Series contains material on this topic from 1955,
when Seymour was the director of this department, to 1967, during which time
Seymour was also involved in company-wide management. The Corporate
Administration Series also includes material related to the Radio-Television
Department.
Not only does the collection document television advertising, it also
pertains to Seymour's account management of J. Walter Thompson Company clients.
In fact the Clients Series, which documents this activity, comprises almost
one-half of the collection. This series particularly concerns advertising
strategies, billings, the development of new business, and negotiations with
clients. It also documents the conceptualization and production of television
shows and motion pictures that were sponsored by individual clients. The call
reports are records of telephone or personal contacts with clients and include
information on many aspects of JWT-client relationships. Programs sponsored by
the Eastman Kodak, Ford Motor, Kraft Food, Lever Brothers, and Liggett and
Myers Tobacco companies are especially well described. Documentation for client
accounts is also in the Review Board files of the Corporate Administration
Series (Office Files) and scattered throughout the Radio-Television Department
Series (Programming).
In addition to client activity, the collection reflects the corporate
business of the company, especially as conducted through the New York office,
in the Corporate Administration Series (Correspondence). In particular the
Reading Files and the Norman H. Strouse correspondence pertain to this
corporate activity. The series also includes general correspondence and topical
files that are peripherally related to company operations. Strouse's letters
concern corporate administration and management at the level of the President,
and reflect the information exchanges and cooperation among the company's
executive officers. The Strouse files span the period in which Seymour was
elected to the Executive Committee and continue through his election to the
Presidency of the company, succeeding Strouse. As Chairman of the Executive
Committee, Seymour was responsible for all of the company's domestic
operations. The Executive Committee files in the Corporate Administration
Series (Office Files), include monthly reports for "New Projects" and include
client names, the product or services involved, the nature of the project, and
costs.
The Corporate Administration Series (Thompson Company Offices) also
documents organizational issues in domestic offices other than the New York
office. The establishment of the Chicago Office's review boards is documented
in the subseries. The reports in the Corporate Administration Series (Reports),
reflect research and concerns about internal J. Walter Thompson Company
operations as well as client and public relations issues.
In the late 1930s through 1950, before Seymour joined the J. Walter
Thompson Company, he developed relationships with radio and television
celebrities, client-sponsors of programs, network and studio personnel, and
advertising executives. These relationships continued in Seymour's work as an
advertising executive in Young and Rubicam and the J. Walter Thompson Company.
The congratulatory correspondence, mostly responses to Seymour's promotions, in
the Radio-Television Series, the Corporate Administration Series, and the
Miscellaneous Series documents these relationships. The invitations to
professional and social events in the Corporate Administration Series
(Correspondence) reflect the business of the corporate world beyond the J.
Walter Thompson Company.
- Title
- J. Walter Thompson Company. Dan Seymour Papers, 1951-1974
- Creator
-
J. Walter Thompson Company.
- Extent
- 21.5 Linear Feet, 16,125 Items
- Repository
- Duke University. David M. Rubenstein Rare Book & Manuscript Library
- Location
- For current information on the location of
these materials, please consult the Library's online catalog.
- Language
- English.
Access Restrictions
Access to some portions of the Dan Seymour Papers is restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company. Dan
Seymour Papers have not been transferred to Duke University. For further
information, see the section on copyright in the Regulations and Procedures of
the David M. Rubenstein Rare Book & Manuscript Library.
Divided into six subseries: Correspondence, Office Files, J.
Walter Thompson Company Offices, Programming, Networks, and Reports.
Radio-Television Department: Correspondence Subseries,
1955-1962.Includes correspondence, printed
material, and clippings.
Congratulatory, 1955, Aug.-Oct.
Box 1
Radio-Television Department: Office Files Subseries,
1953-1963(bulk 1955-1960). Includes correspondence,
memoranda, notes, reports, presentation exhibits, printed material, and
clippings. See also oversize materials. Arranged into a chronological section,
followed by subject files, with clippings at the end; arranged chronologically
therein.
Credentials, including drafts and notes, 1953-1956
Box 1
Evening homes using TV study, 1957-1960
Box 2
"General TV Presentation": New Business, ca. 1955Local Live TV Group," 1953-1956?
Box 2
MCA TV/ American Football League, 1962
Box 2
Presentation (with N. Strouse?) on JWT's capabilities with television, 1955
Box 2
Radio-Television Exploitation Services, 1957
Box 2
Television Advisory Group, 1963
Box 2
(JWT) Television Workshop (channel 3); JWT Color Television Workshop, 1955-1963
Box 2
Radio-Television Department:
J. Walter Thompson Company Offices
Subseries,
1955-1962.Includes correspondence, memoranda, and
reports. Arranged alphabetically by the name of the office, or by subject, then
chronologically therein.
Public Relations Department, 1956
Box 2
TV Availability reports, 1956, Sept.-Dec.
Box 2
Hollywood, 1955-1961
(2 folders)
Box 2
Hollywood: Memoranda/Reports on TV-related subjects, including screenings, from Len White, 1955, Oct.-1962
(3 folders)
Box 3
New York: Screening reports, 1955-1956
Box 3
San Francisco: 1956-1961
(2 folders)
Box 3
Radio-Television Department: Programming Subseries,
1955-1967, undated(bulk 1955-1957). Includes
memoranda, call reports, scripts, schedules, program proposals, reports and
charts, and correspondence. The majority of the folder titles are adapted from
original titles assigned by Seymour or from the titles of the enclosed
documents. See also oversize materials. Arranged alphabetically by folder
title, then chronologically therein.
Agents, scripts, studios, and stations, 1955, Nov.-1967
(2 folders)
Box 3
1957, May-June, undated
(4 folders)
Box 4
Availabilities, 1958, Jan.-Oct.
(5 folders)
Box 5
Availabilities, 1958, Aug.-Dec., undated
(3 folders)
Box 6
Easter Show Proposal, Radio City Music Hall, 1956-1957
Box 6
Personnel and presentation, 1955-1956
Box 6
Report and sample stories [Screen Gems/Columbia], 1956, undated
Box 6
Mark Hellinger Theatre, 1950s
Box 6
"Meet the Press," 1955-1956
Box 7
1954-1957, undated
(2 folders)
Box 7
Broadcasting Department: Reports and correspondence, 1963-1964
Box 7
(Clients: Aluminium Limited, Douglas Aircraft, Institute of Life Insurance, Johns-Manville, Owens-Illinois Glass, and Scott Paper Co.)
Box 7
Options for clients and shows, 1956
Box 7
Share Trends, 1957-1964, undated
Box 7
Records of network radio and TV programs with client sponsors for 1954-1957 seasons, 1957
Box 7
Rerun analysis, 1955, Dec. 4
Box 7
Research project: story values and ratings by Frank Wisbar, Barbara Television, 1956
Box 7
Show Files, 1957, Feb. 1-5
(2 folders)
Box 7
Show Files, 1957, Feb. 5-April
(4 folders)
Box 8
Talent Showcase, 1956, Jan.-Mar.
Box 8
Talent Showcase, 1956, Apr.-Nov.
(2 folders)
Box 9
Television Program Evaluations, 1960
Box 9
A Totally Different Comedy Concept, presentation by Radio-Television Department, 1960-1961
Box 9
Includes correspondence, memoranda, printed material, reprints,
and schedules. Arranged alphabetically by the name of the network, then
chronologically therein.
American Broadcasting Company, 1956-1962
Box 9
Television as an Extension School of Democracy, by J. L. Van Volkenburg, President of CBS, 1953, Dec. 17
Box 9
"One Man's Family," 1954, Feb.
Box 9
Includes reports and memoranda by the
J. Walter Thompson Company. Arranged
alphabetically by title.
"An Evaluation of Adult Daytime Television," 1961
Box 10
FCC Hearings: "In the Matter of the Study of Radio and Television Broadcasting," 1961, Sept. 26-Oct. 6
Box 10
"J. Walter Thompson Overseas Films," 1956, Aug.
Box 10
"A New Method of Classifying Television Programs," 1961, Apr.
Box 10
"Performer Popularity Analysis," 1961, May-Aug.
Box 10
"Pretesting TV Commercials," Research Department, 1957
Box 10
"Recent Pioneering Research," 1960-1961
Box 10
"Review of Major Radio and Television Program Rating Services," 1957
Box 10
"Significant New Developments in Media," 1961
Box 10
" Sindlinger and Nielsen Media Data Comparison," 1963
Box 10
"Television Program Image Study," 1960-1961
Box 10
"TV Commercial Pretesting for Advertising Strategy," 1961
Box 10
"TV-Q Trend Reports," 1962
Box 10
Divided into five subseries: Correspondence, Office Files,
J. Walter Thompson Company Offices, Reports,
and Miscellaneous.
Includes correspondence, memoranda, and attachments such as
printed materials, speeches, clippings, and notes. See also oversize material.
Arranged with general correspondence first, followed by congratulatory letters,
invitations,
Norman H. Strouse
correspondence, and Reading Files. Arranged chronologically within
folders, except for the Reading Files.
Congratulatory, 1958-1964
(8 folders)
Box 11
Congratulatory, 1964-1967
(7 folders)
Box 12
Invitations, 1963-1964
(5 folders)
Box 13
Strouse, Norman H., 1960-1961
(2 folders)
Box 13
Strouse, Norman H., 1962-1964
(4 folders)
Box 14
Reading File and index, 1970
(2 folders)
Box 14
Reading File and index, 1970, July-1972
(6 folders)
Box 15
Reading File and index, 1973-1974
(4 folders)
Box 16
Includes correspondence, memoranda, speeches, charts and tables,
reports, and clippings. Arranged into general, chronological files; followed by
subject files arranged by folder title and chronologically therein; with
clippings at the end.
(JWT) Art Program and Art Decor for corporate offices, 1961-1965
Box 17
Billings to clients, 1962
Box 17
(JWT) Board of Directors meetings, 1961-1962
Box 17
Creative Department: Reorganization, 1964
Box 18a
Diners Fugazy Travel and Incentive Co., 1970
Box 18a
Editorial Department: Reorganization, 1964
Box 18a
Distribution of Arno H. Johnson pamphlet, 1962
Box 18a
Forward Planning: Preparation of marketing strategy by Sidney Olson, 1960, Nov. 28
Box 18a
(JWT) House Advertising, 1963-1964
Box 18a
House Advertising Committee, 1961
Box 18a
International offices, 1961-1962
Box 18a
J. Walter Thompson Advertising (analysis and credential development), 1961
Box 18a
J. Walter Thompson presidency, text for Advertising Age, 1964
Box 18a
Marketing Department, 1963
Box 18a
Media Department, 1957, 1963
Box 18a
MPO Videotronics collaboration with J. Walter Thompson, 1963-1964
Box 18a
(Clients: American Chicle Co., Anheuser-Busch, B.F. Goodrich Tire Co., Diamond Crystal Salt, General Foods, Lever Brothers Co., Schick, Shulton Foods, and Manhattan Shirt Co.)
Box 18b
(Clients: B.F. Goodrich Tire Co., Columbia Broadcasting System, and Ford Motor Company)
Box 18b
Investigation by Smith, Dingwall Associates, 1963-1964
Box 19
Resumes and reports, 1961-1964
(4 folders)
Box 19
(JWT) Profit Sharing Plan and Trust, 1959-1962
Box 20
Research Department, 1963
Box 20
(Clients: Aluminium Limited, American Electric Power Service, American Petroleum Institute, Associated Hospital Service of New York, Brillo Manufacturing Co., Chesebrough-Pond's, Chunky Corp. Rowntree, Congoleum-Nairn, Francis I. duPont and Co., Douglas Aircraft Co., Eastman Kodak Co., Good Humour Corp., Institute of Life Insurance, Intercontinental Hotels Corp., Irving Trust Co., Lever Brothers Co., Liebmann Breweries, Liggett and Myers Tobacco Co., Massachusetts Mutual Life Insurance Co., McGraw-Edison Dictating Equipment, Mentholatum Co., National Car Rental System, New Holland Machine Co., New York World's Fair, Panagra (Pan American-Grace Airways), Phillips Petroleum Co., Purolator Products, Radio Corporation of America General (RCA), Reader's Digest Services, R.T. French Co., Scott Paper Co., Singer Co., Standard Brands, United States Brewers Assoc., United States Lines, United States Playing Card Co., Warner-Lambert, and W.F. Young)
Box 20
Procedures: Report with appendices, 1964
Box 20
(Clients: Pan American World Airways and Standard Brands)
Box 20
Liggett and Myers Tobacco Co., 1962
Box 20
Standard Brands: Planters Nut and Chocolate Company, 1963
Box 20
By non-JWT staff, 1957-1962
Box 20
Johnson, Arno H., "Summary of Current Economic Situation," 1962, June 26
Box 20
Jones, Richard P., "A Look at the Future of Radio," 1962, Dec. 4
Box 20
Porter, Arthur A., "The New Dimension of Radio," 1957, Mar. 25
Box 20
"Modern Advertising: American Marvel or World Force?," 1961, May 8
Box 20
"Responsibility - Keynote of the Sixties," 1961, Nov. 29;"Measuring the Value of Advertising in Our Society," 1962, June 21
Box 20
Thomas, Franklyn R., "Imagineering: Vital Buy-Product of Business," 1964
Box 21
Wilson, Edward G., "Talk by Edward G. Wilson to selected members of Sydney Office Staff," 1962, Oct. 31
Box 21
Testing commercials ( Schwerin Research Corp.), 1963
Box 21
Includes correspondence, memoranda, reports, tables, minutes,
and printed material. See also oversize materials. Arranged alphabetically by
the name of the office, then chronologically therein.
Chicago, 1961-1964, undated
(2 folders)
Box 21
Includes reports by the
J. Walter Thompson Company. Arranged
alphabetically by title.
"Account Group Procedures," 1961
Box 21
"Advertising Budget Requirements," 1956-1964
Box 21
"Advertising Planning, Creative Department, and Campaign Evaluation at J. Walter Thompson," 1965
Box 21
"Advertising Spending Level Experiment/Calendar Year 1963, 1962
Box 21
"How Research Can Improve Advertising for J. Walter Thompson Clients," 1959-1963
Box 22
"An Improvement Program for J. Walter Thompson," 1961[?]
Box 22
"International Service Slide Presentation," [1961]
Box 22
"An Introduction to Marketing Research at J. Walter Thompson," 1960[?]
Box 22
"Manager of Creative Services," [1965?]
Box 22
"Marketing Semantics," 1965
Box 22
"Measured Advertising Results," 1963
Box 22
"Network Program Development," 1965-1966
Box 22
"The New Revolution in Distribution and Its Significance for National Advertisers," 1961
Box 22
"Notes for Executive Committee and Board of Directors Meeting," 1965
Box 22
"Outline of a Process that Should Make for Effective Marketing Communications," 1963
Box 22
"The Packaging Industry," 1961
Box 22
"Philosophy or Point of View on 'Public Reputation' Advertising," undated
Box 22
"Principles of Advertising," 1963
Box 22
"Production Department and Personnel Evaluation," 1963
Box 22
"Professionalism in Advertising Agency Practise [sic]," 1964
Box 23
"Program for Guidance Research," JWT Research Department, [1963?]
Box 23
"Programme for Advertising Research," 1964
Box 23
"Programmed Advertising," 1964
Box 23
"Seminar and Development Program," undated
Box 23
"Some Facts About the J. Walter Thompson Company," 1960
Box 23
"Story of Six Retailers, Sequel to Revolution in Retailing, Marketing-Merchandising Department," 1962
Box 23
"A Strategy for the Future," 1963
Box 23
Symposium on the Negro Market," by JWT Marketing Department, 1963
Box 23
"Thompson's Tomato Fresh Tomato Juice, A New Product Presentation Advertising Workshop," 1964
Box 23
"U.S. Textile Industry," by JWT Market Research Department, 1962?
Box 23
Includes correspondence, reprints, printed material, and
clippings. Arranged by subject.
"Buff Papers" from Norman H. Strouse: Excerpts of published literature selected and circulated by Strouse to JWT executives, 1964
Box 24
Constructive Publicity about the J. Walter Thompson Co. (a clipping collage), 1960
Box 24
Sandage, C. H., "The Next Step: A Philosophical Foundation for Advertising," 1960s; Universal Broadcasting System, "This is UBS," undated
Box 24
Forms the largest series, including correspondence, memoranda,
notes, reports, call reports, advertisements, and printed material. See also
oversize materials. Arranged alphabetically by client names. Clients with
extensive materials are further arranged into general, chronological files;
then alphabetically in topical files; then alphabetically by product names; and
then alphabetically by titles of television shows. Topical files often contain
reports.
Alberto-Culver Company, 1961-1970
(3 folders)
Box 24
Aluminium, Ltd., 1955-1962
Box 24
American Electric Power, 1964
Box 24
American Home Products, 1963-1964
Box 24
American Petroleum Institute, 1962
Box 24
Atlantis Sales Corporation, 1957
Box 24
Brillo Manufacturing Company, 1955
Box 24
Chesebrough-Pond's, 1955-1964
Box 25
Chun King Corporation, 1956-1964
Box 25
CIBA Pharmaceutical Products, undated
Box 25
Continental Airlines, 1964
Box 25
Eastman Kodak, 1955-1958
(7 folders)
Box 25
Broadcast Exploitation Service Adapted to the Needs of Eastman Kodak, 1957, Oct.
Box 26
Call Reports, 1956-1958
(2 folders)
Box 26
Commercials, scripts, properties, writers and credits, 1955-1962
Box 26
Daytime Programs, Columbia Broadcasting System, 1957
Box 26
International Sales and Advertising Area managers visit to JWT, 1958
Box 26
Nielsen Ratings, 1956-1958
Box 26
"Profile of Camera Owners and Users," 1954-1956
Box 26
Recommendation: 1962Advertising Recommendations for International Department, 1961
Box 26
Continued Network Television Sponsorship of " Ed Sullivan Show," " Ozzie and Harriet," 1960-1961
Box 27
Network Participation Plan, 1962, Feb. 15
Box 27
A Suggestion for Special Kodak TV Programming, 1961, Feb. 14
Box 27
Speech by Gerald B. Zornow, Vice-President, "Pictures Make the Business," to MPDFA Convention, 1960
Box 27
Television Presentation outline, 1955?
Box 27
TV Advertising Budgets [" Walt Disney's Wonderful World of Color"], 1962
Box 27
United States Golf Association National Open Tournament, 1956
Box 27
"Beat the Clock," 1957-1958
Box 27
" Ed Sullivan Show," 1957-1958
(2 folders)
Box 27
" Ozzie and Harriet," 1956, Apr.-Sept.
Box 27
"Ozzie and Harriet": 1956-1958
(3 folders)
Box 28
"Screen Directors Playhouse," 1955-1956, Oct.
(2 folders)
Box 28
Production Status reports, 1955-1956
Box 29
Weekly reports and story status reports, 1955-1956
Box 29
"Walt Disney's Wonderful World of Color," 1961-1962
Box 29
Elgin National Watch Company, 1956-1957
Box 30
Firestone Tire and Rubber Company, 1956
Box 30
Florist Telegraph Delivery Association, 1956
Box 30
Field representatives meetings, 1958-1964
Box 31
Ford Dealer Association, 1957-1964, undated
Box 31
National Football League, 1962-1964
Box 31
Profit/Loss, penetration, 1962
Box 32
Recommendations, 1956-1962
(5 folders)
Box 32
Strategy presentation: 1965passenger Car, 1964, Mar.
Box 32
Television planning, 1956-1963
Box 33
Tractor division, 1962-1964
Box 33
Trip to United States, Europe and Asia, 1957
Box 33
"The Ford Show," 1956-1958
(2 folders)
Box 33
"Ford Star Jubilee," 1955-1956, July
Box 33
"Ford Star Jubilee," 1956, Aug.-1958, undated
Box 34
"Ford Theatre," 1956-1957
(2 folders)
Box 34
"Hazel," 1962-1964
(2 folders)
Box 34
Kelly and Garland Specials, 1962
Box 34
" Lucille Ball - Desi Arnaz Hour Show," 1957-1958
Box 34
"Sunday Sports Spectacular," 1962
Box 34
"Zane Grey Theatre," 1956-1958
Box 34
Good Humor Corporation: Advertising recommendations, 1964, Feb. 18
Box 35
Gu-H: Gulf Oil, 1951-1955; Helene Curtis Industries, 1962; H.F. Richie Co.\Scotts Emulsion, 1956
Box 35
Institute of Life Insurance, 1962-1964
Box 35
International Business Machines Corporation, "IBM, A Business and Its Beliefs," 1964
Box 35
Johnson Motors, 1956-1957
Box 35
Call reports, 1956, Mar.-Sept.
(3 folders)
Box 35
Call reports, 1956, Oct.-1957
(2 folders)
Box 36
"Arthur Godfrey," 1955-1956
Box 36
Kodak: see Eastman Kodak Company
Box 36
1956, Feb.-1958
(7 folders)
Box 36
"Kraft Music Hall," Milton Berle, 1958-1964
Box 37
"Kraft Mystery Theatre," 1958-1962, undated
Box 37
"Kraft Suspense Theater," 1964
Box 37
"Kraft Television Theatre," 1956-1958
(3 folders)
Box 37
"Perry Como Kraft Music Hall," 1962
Box 38
Kraft Foods Company and Sealtest, "Bat Masterson," 1957-1958
Box 38
Board of Directors meeting, 1955
Box 38
Brand Review, 1964, June 18
Box 38
Columbia Broadcasting System ( CBS) and National Broadcasting Company ( NBC) Overall Discount Status, 1958
Box 38
Unilever Conference paper, 1962, Sept.-1963, Feb.(2 folders)
Box 38
Unilever Conference paper, undated
Box 39
Stripe Toothpaste, 1956-1958
Box 39
" Eve Arden Show," 1957-1958
Box 39
"Father Knows Best," 1958
Box 39
" Garry Moore Show," 1955-1956
Box 39
"Have Gun Will Travel," 1957-1958
Box 39
"The Jackie Gleason Show," 1958
Box 39
"Lux-Schlitz Playhouse," 1957-1958
Box 39
"Lux Shows:" Call reports, 1958
Box 39
"The Lux Show: Rosemary Clooney," 1957-1958
Box 39
"The Price is Right," 1958
Box 39
Libby, McNeill and Libby, 1957-1964
Box 39
Liebmann Breweries, 1961-1963
(2 folders)
Box 40
Liggett and Myers Tobacco Company:
Box 40
"The Continuing Study of Advertising Impact and Consumer Attitudes for the Liggett and Myers Tobacco Company: A Report on Phase I," 1961, Dec.
Box 40
"The Continuing Study of Cigarette Smoking, Brand Preferences, and Brand Switching," 1964
Box 40
" LandM Cigarettes Recommended Strategy and Advertising Plan, October-December 1961; "LandM Cigarettes Proposed Marketing Strategy and Advertising Plan, 1962 1961, Nov.
Box 40
Management luncheons, 1964
Box 40
Management meetings, 1962
Box 40
Liggett and Myers Tobacco Company:
Box 41
Research Department, Albro Martin, 1964
Box 41
Responsibility Reporting System: Norman Sondak reports, 1964
Box 41
Cigarettes Marketing Plans, 1961-1962
Box 41
Duke Filter Cigarettes, 1961-1962
Box 41
" Andy Williams Show," 1962
Box 41
McGraw-Edison Voicewriter Division, 1964
Box 41
Mentholatum Company, 1962
Box 41
Mobil Oil (International), 1961-1962
Box 41
Morris Plan Company, 1964
Box 41
New Holland Machine Company, 1964
Box 41
New York World's Fair, 1962-1964
Box 41
Oscar Mayer: Chicago, 1964
Box 41
Owens-Illinois, 1955-1956
Box 42
Pan American World Airways, 1956-1964
Box 42
Beer Concentrate presentation, 1964
Box 42
Quaker Oats Company, 1957-1964(2 folders)
Box 42
Advertising presentation, 1964, July 1
Box 42
Reader's Digest, 1962-1964
Box 42
Russel M. Seeds Company, 1957
Box 42
S: Scripto, 1957; Sweets Co. of America, 1956
Box 42
Sabroso Coffee: New Product Presentation Training Program, 1963
Box 42
Schlitz: see Jos. Schlitz Brewing Company
Box 42
Scott Paper Company, 1956-1957
Box 42
1962, Nov.-1964(2 folders)
Box 43
"Father Knows Best," 1956-1957
Box 43
Seven-Up Company, 1956-1963(3 folders)
Box 43
Corporate Advertising Idea Book, 1964, June
Box 43
"Advertising Objectives, Creative Strategy and Media Recommendations For 1964," 1964
Box 43
Weigl meeting material, 1964
Box 44
"A Blind and Identified Product Test of Instant Chase and Sanborn and Instant Maxwell House," 1964, July
Box 44
United States Marine Corps., 1963-1964
Box 44
United States Lines, 1963-1964
Box 44
United States Playing Card Company, 1956-1964
Box 44
Walt Disney Productions, 1964-1965
Box 44
Listerine Antiseptic, 1962-1964
Box 44
Product X Presentation, 1963
Box 44
Pro-phy-lac-tic Brush Company, 1962-1963
Box 44
Weco Products Company, 1957
Box 44
Westminster Paper Company, 1963
Box 44
Includes correspondence, reports, and printed materials. Arranged
alphabetically by name of organization, then chronologically therein.
Academy of Television Arts and Sciences, 1961
Box 45
American Association of Advertising Agencies: Committee work, 1956-1957
Box 45
Boy's Clubs of America, 1970
Box 45
Marketing Science Institute, 1962-1965(6 folders)
Box 45
Marketing Science Institute: Membership Conference, 1965
Box 46
Puerto Rico: Ad hoc Advisory Group on the Presidential Vote, 1971
Box 46
Veterans Hospital Radio and Television (Bedside Network), 1963-1965(2 folders)
Box 46
Includes calendars; correspondence; memoranda; legal documents;
financial documents and propositions, including a script of a play titled
"Rashamon"; and reports. See also oversize materials. Arranged alphabetically
and chronologically therein.
Calendars, 1957-1960(1 folder, 4 vols.)
Box 47
Calendars, 1961-1965(3 folders, 6 vols.)
Box 48
Calendars, 1966-1974(4 folders, 2 vols.)
Box 49
"Rashomon" by Fay and Michael Kanin, 1958
Box 49
Correspondence, 1953, Apr.(2 folders)
Box 50
Consumer Purchase Panel TV Study: Households reached by selected television programs, 1955, Nov.
Box 51
Agents, scripts, studios, and stations, 1965, Sept.-1957
Box 52
Review Board, Scott Paper Co.\Confidets, 1964
Box 51
Speech: Franklyn R. Thomas, "Imagineering: Vital Buy-Product of Business," 1964
Box 52
House advertisements, 1956-1962
Box 52
Eastman Kodak: Share of Audience by Show Date for " Ed Sullivan Show" and Steve Allen's show, 1957-1958
Box 51
"Ford Star Jubilee," 1956,undated
Box 51
Clippings, 1962-1964,undated
Box 51
Lever Brothers Company: Handy Andy, 1964, May
Box 51
Lever Brothers Company: "Lux Video Theater," Competitive Advertisement, 1965
Box 51
Calendars, 1973-1974
(2 folders)
Box 51
| Date | Event(s) |
|---|
| 1914, June 28 | Born, New York, N. Y. |
| 1935 | Received A.B. from Amherst College; Married Louise Scharff |
| 1935-1956 | Announcer, WNAC (Yankee Network), Boston |
| 1936-1940 | Announcer, Columbia Broadcasting System, New York |
| 1940-1949 | Freelance announcer and producer |
| 1949-1955 | Radio-Television Programming and Production, Young and Rubicam agency, New York |
| 1953 | Vice-President, Young and Rubicam agency, New York |
| 1955, Oct. | Director, Radio-Television Department, New York Office, J. Walter Thompson Company |
| 1955, Dec. | Elected Vice-President, J. Walter Thompson Company |
| 1958, June | Elected to the Board of Directors, J. Walter Thompson Company |
| 1960, Sept. | Elected to the Executive Committee, J. Walter Thompson Company |
| 1960, Nov. | Operations Committee, J. Walter Thompson Company |
| 1961, Feb. | Elected Senior Vice-President, J. Walter Thompson Company |
| 1963, Feb. | Elected Chairman of the Executive Committee and Chief Administrative Officer, J. Walter Thompson Company |
| 1964, June | Elected President and Chief Operating Officer, J. Walter Thompson Company |
| 1967 | Elected Chief Executive Officer, J. Walter Thompson Company |
| 1972, June-1974 | Chairman of the Board, J. Walter Thompson Company |
| 1974, June | Retired from J. Walter Thompson Company |
| 1982, July 27 | Died, New York, N. Y. |
Dan Seymour was a member of the following advertising, marketing, and
broadcasting organizations: the American Association of Advertising Agencies;
the Marketing Science Institute (1960s); and the Academy of Television Arts and
Sciences. Civic activities in which Dan Seymour participated include the
Executive Committee of the Boy's Clubs of America, the Veterans Hospital Radio
and Television (Bedside Network), and the Ad Hoc Advisory Group on the
Presidential Vote for Puerto Rico (1971). For further biographical information,
see the Biographical Information Series of the J. Walter Thompson Company
Archives.
[Identification of item], J. Walter Thompson Company. Dan Seymour
Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke
University.
The Dan Seymour Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company
in 1987. Processing of this collection was supported in part by gifts from the
J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Processed by: Donna Longo DiMichele
Completed June 30, 1993
Encoded by Stephen Douglas Miller and Alvin Pollock
This finding aid is NCEAD compliant.
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